Academic literature on the topic 'Marketing planning system'

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Journal articles on the topic "Marketing planning system"

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Duan, Yanqing, and Phillip Burrell. "A hybrid system for strategic marketing planning." Marketing Intelligence & Planning 13, no. 11 (1995): 5–12. http://dx.doi.org/10.1108/02634509510147670.

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Tourism information system." Lizing (Leasing), no. 4 (August 24, 2022): 51–55. http://dx.doi.org/10.33920/vne-03-2204-07.

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The article discusses the information system in the field of tourism, namely, the marketing system of continuous coordination of the offered services with the services that are in demand on the market, which the travel company is able to offer at a profit and more efficiently than competitors as a result of operational marketing activities.Considering the tourism industry, it should be noted that consumers' concepts of the best types of recreation are changing, as is the fashion for prestigious vacation spots. Therefore, in the process of analyzing, planning, implementing, and monitoring the p
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Velikikh, K. "STRATEGIC MARKETING PLANNING AND PLANNING ALGORITHM." Series: Economic science 5, no. 172 (2022): 22–25. http://dx.doi.org/10.33042/2522-1809-2022-5-172-22-25.

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The article analyzes the importance of strategic marketing planning in the management of companies under the conditions of a competitive market. Strategic marketing planning, which is considered an important management tool, began to be used by companies as one of the main assistants in decision-making and achieving set goals. Marketing planning, which can be considered as a by-product of the business plan, makes an important contribution to the formation of the company's business, as it provides conditions for forecasting events and decision-making. This planning, if prepared according to the
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Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

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The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing
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Korinyev, Valentyn, Serhii Romanchuk, and Svitlana Boiko. "Costs in the Marketing Planning System at the Enterprise." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 5(38) (2020): 182–89. http://dx.doi.org/10.32515/2663-1636.2020.5(38).182-189.

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The problem of planning of marketing activity of domestic enterprises is defined and its features are investigated. An algorithm for the process of planning marketing activities according to the results of this study is proposed. The role of costs from the point of view of pricing at marketing planning is specified. It is established that the key to the success of the enterprise in modern conditions is the planning of its marketing activities, taking into account the peculiarities of the micro and macro environment. It is important for the company to pay attention to reducing marketing risks b
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Шкардун, V. Shkardun, Афанасьев, and Valentin Afanasev. "Marketing Priority of Strategic Planning." Administration 2, no. 3 (2014): 46–52. http://dx.doi.org/10.12737/5636.

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Systemological bases of marketing approach use to the strategic planning are considered in this paper. A
 complex of techniques for determining the enterprise’s strategy level, based on preliminary assessment of
 enterprise managers’ readiness to work in strategic planning conditions has been marked. A concept of
 business objectives’ identification and classification based on consideration of influence groups’ interests
 has been proposed. A conceptual model related to interaction between market subjects and enterprise’s
 units during strategic planning information an
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Protopopova, Elena. "Marketing technologies to support strategic planning." Scientific and Technical Libraries, no. 5 (May 1, 2017): 36–48. http://dx.doi.org/10.33186/1027-3689-2017-5-36-48.

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The tasks of identifying unsatisfied user needs, target consumer groups and competitive library information products and services within the library marketing managerial function are discussed. The author argues that libraries should combine non-profit and commercial marketing. She also suggests that commercial marketing should become a strategic planning tool. Strategic vectors and measures used to promote library information resources, products and services at Novokuznetsk Municipal Information Library System are described.
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Kongthanasuwan, Treerak, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang, and Tipaluck Krityakierne. "Market Analysis with Business Intelligence System for Marketing Planning." Information 14, no. 2 (2023): 116. http://dx.doi.org/10.3390/info14020116.

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The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. The purpose of this research is to develop a Business Intelligence system for a brake pad manufacturing company in Thailand. By analyzing the relationship between market demand and supply components of the company through regression analysis and the principles of the marketing mix, we develop a product lifecycle curve for forecasting product sal
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Velychko, Oleksandr, Liudmyla Velychko, Mykola Butko, and Svitlana Khalatur. "Modelling of strategic managerial decisions in the system of marketing logistics of enterprise." Innovative Marketing 15, no. 2 (2019): 58–70. http://dx.doi.org/10.21511/im.15(2).2019.05.

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Integrated decisions in the system of the marketing logistics are the main resource for providing the efficient management of the value chain. Moreover, there is not a sufficient number of methodological approaches, which could use in complex the principles of the integrated modelling of decisions in the operational systems “procurement marketing – supply logistics” and “sales marketing – distribution logistics”. Considering that fact, the methodology of selecting strategic alternatives based on the integrated modeling in separate marketing logistics chains and in stage-by-stage formation of t
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Dařena, F. "Global architecture of marketing information systems – Scientific Information." Agricultural Economics (Zemědělská ekonomika) 53, No. 9 (2008): 432–40. http://dx.doi.org/10.17221/625-agricecon.

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The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, particular examples of marketing activities support are identified on the basis of literature review and global structure of the Marketing Information System (MkIS) is proposed. The main subsystems of MkIS – internal reporting system, marketing intelligence system, marketing research system, and decision support system are discussed in higher level of detail. The main attention is paid not only to s
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Dissertations / Theses on the topic "Marketing planning system"

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Chernetska, Diana. "Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16619.

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Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. This study includes the overview of the factors which need to be considered while developing a strategy. Moreover, a significant emphasize is made on the contemporary deriving challenges at the market. The purpose of the study is to investigate a new approach to the strategic planning, named “Early warning system”. For that purpose, it was conducted
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Рябушка, Л. Б. "Удосконалення системи маркетингового планування в діяльності зовнішньоорієнтованого підприємства". Master's thesis, Українська академія банківської справи Національного банку України, 2009. http://essuir.sumdu.edu.ua/handle/123456789/49701.

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Gomes, Roger. "The influence of just-in-time systems on physical distribution channel performance: an experiment utilizing a dynamic simulation decision support system." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53696.

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Currently many American industrial firms are considering the adoption of Just-In-Time (JIT) as an inventory control/material flow system. A JIT system can have several configurations. Examples exist of JIT being applied system-wide between all the echelons which make up a channel. There are also examples of firms adopting JIT only on the materials management side, or alternatively, only on the physical distribution side of a particular focal organization (echelon) within a channel. The reality of uncertainty in the channel's operation and environment suggests that alternative inventory system
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Gultová, Pavla. "Marketingový plán personálního informačního systému Kompas2." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224422.

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The diploma thesis focuses on creation of the marketing plan for the HR information system Kompas2 that is produced and distributed by PC HELP, a.s. The theoretical part also deals with mapping of modern marketing trends. When designing marketing activities, great attention is paid to Internet marketing, with an emphasis on content marketing.
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Погорілко, Д. Ю. "Вдосконалення системи управління маркетинговою діяльністю банку (на матеріалах АТ КБ "ПРИВАТБАНК")". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25181.

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Погорілко, Д. Ю. Вдосконалення системи управління маркетинговою діяльністю банку (на матеріалах АТ КБ "ПРИВАТБАНК") : випускна кваліфікаційна робота : 075 "Маркетинг" / Д. Ю. Погорілко ; керівник роботи Т. А. Рябова ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 73 с.<br>Кваліфікаційна робота присвячена вдосконаленню управління маркетинговою діяльністю банку. Перший розділ роботи містить характеристику сутності управління маркетингом та особливостей маркетингу в банківській сфері. Другий розділ містить аналіз діяльності Приватбанку, аналіз
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Emanuelsson, Isabella. "(Un)Deliberate Choices of Dubious Funds in the Swedish Pension System : Which Individuals Choose Dubious Funds Within the Swedish Pension System?" Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Nationalekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48554.

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There are ongoing discussions about a new reform of the mandatory fully funded individual accounts in the Swedish public pension system. Since the initial round in 2000, several funds have been excluded from the platform due to deceptive, and sometimes criminal, behavior towards the consumers. This paper analyzes which individuals that have invested in these funds, examines possible explanations for this, and sheds light on the current structure of the Premium Pension Scheme. By using a rich dataset on 650,000 individuals that consist of both those who have been in six particular dubious funds
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Кударевко, Олег Володимирович, та Oleg Kudarevko. "Організація проведення маркетингових досліджень на підприємстві, на прикладі ТОВ “Західхімпостач”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30185.

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Об’єктом дослідження виступає – організація маркетингових досліджень ТзОВ “Західхімпостач” у сучасному мінливому середовищі. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад організації проведення маркетингових досліджень ТзОВ “Західхімпостач”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо комплексу заходів організації маркет
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Baosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.

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Бець, Юлія Олексіївна, та Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.

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Об'єкт дослідження – дослідження збутової політики ТзДВ “В’язовець”. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад управління збутовою політикою ТзДВ “В’язовець”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо удосконалення збутової політики ТзДВ “В’язовець”, обгрунтовано пропозиції щодо реорганізації відділу маркетингу, вд
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Нікітенко, М. С. "Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25180.

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Нікітенко, М. С. Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / М. С. Нікітенко ; керівник роботи Т. В. Забаштанська ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 84 с.<br>У роботі обґрунтовано теоретико-методичні та практичні засади реалізації системи планування нової продукції на підприємстві. У першому розділі визначено сутність поняття нова продукція як економічної категорії; розглянуто особливості організації процесу плануван
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Books on the topic "Marketing planning system"

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Wassenhove, Luk N. van. Strategic marketing, production, and distribution planning of an integrated manufactureing system. INSEAD, 1992.

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United States. Rural Business/Cooperative Service, ed. A strategic planning study of the dairy herd improvement system. U.S. Dept. of Agriculture, Rural Business-Cooperative Service, 1996.

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Port, Michael. Book yourself solid: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. 2nd ed. Wiley, 2011.

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Kerr, Kevin J. A comparison of the marketing planning system of a large, medium and small size company. The Author], 1991.

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Bacon, Frank R. Achieving planned innovation: A proven system for creating successful new products and services. 3rd ed. Free Press, 1998.

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Leleur, Steen. Complex Strategic Choices: Applying Systemic Planning for Strategic Decision Making. Springer London, 2012.

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National Center for Health Services Research. and Health Industry Manufacturers Association, eds. Apache: An index for evaluating therapeutic technologies : proceedings of the first in a series of conferences on cost effectiveness analysis--a new tool for marketing and strategic planning : December 6, 1984, Fairmont Hotel, New Orleans, Louisiana. HIMA, 1985.

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Fernández, Juan F. Gómez. Maintenance Management in Network Utilities: Framework and Practical Implementation. Springer London, 2012.

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Rajagopal. Systems thinking and process dynamics for marketing systems: Technologies and applications for decision management. Business Science Reference, 2012.

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Cornes, C. Information systems for strategic marketing planning in further education. Leicester Polytechnic, 1991.

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Book chapters on the topic "Marketing planning system"

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Paschos, Konstantinos, Iordanis Sidiropoulos, Charalambos G. Platis, and Petros A. Kostagiolas. "The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_48.

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Boukas, E. K., and Z. K. Liu. "Manufacturing System Modeling and Control: Production Quality & Marketing." In Integrated Models in Production Planning, Inventory, Quality, and Maintenance. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1635-4_10.

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Capecchi, Irene, Gianluca Grilli, Elena Barbierato, and Sandro Sacchelli. "A Spatial Multi-criteria Decision Support System for Stress Recovery-Oriented Forest Management." In Smart and Sustainable Planning for Cities and Regions. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-57764-3_12.

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AbstractA solution to cope with chaotic urban settlements and frenetic everyday life is refuging in nature as a way to reduce stress. In general—in recent years—it has been scientifically demonstrated how natural areas are an important environment for psycho-physiological health. As a consequence, it is important to plan dedicated spaces for stress recovery in order to increase the well-being of people. With respect to forests, there is a growing interest in understanding the marketing and tourist potential of forest-therapy activities and policies. This paper develops a decision support syste
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Babb, Harold W., and A. James Wynne. "Prizm: A Geodemographic Market Research and Planning System for Estimating Relative Sales Potential." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_130.

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Wöber, Karl W. "Strategic Planning Tools inside the Marketing-Information-System in use by the Austrian National Tourist Office." In Information and Communications Technologies in Tourism. Springer Vienna, 1994. http://dx.doi.org/10.1007/978-3-7091-9343-3_31.

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Young, W., and M. Shackleton. "Roads Issues and the Social License to Operate." In Lecture Notes in Civil Engineering. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-3330-3_34.

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AbstractBecause it is agreed that the transport system needs the support and engagement of the public in its development and implementation, we explored the concept of the “social license to operate the road system” (SLORS) to show how it can assist in road policy and network implementation. We looked at 18 policy issues and identified their placement in a SLORS framework. The policy issues were categorized into 5 zones: User Advocacy Zone, Support Zone, Equilibrium Zone, Tolerance Zone and Opposition Zone. The relevant zone provides information to policy makers on the public’s view of the pol
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Kitsios, Fotis, and Maria Kamariotou. "Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_43.

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Kitsios, Fotis, Maria Kamariotou, and Vicky Manthou. "Hospital Information Systems Planning: Strategic IT Alignment in Healthcare." In Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_25.

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Mok, You su, Dongsik Park, Chilgee Lee, and Youngshin Han. "A Production Planning Methodology for Semiconductor Manufacturing Based on Simulation and Marketing Pattern." In Intelligent Information and Database Systems. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20042-7_37.

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Pliniussen, John K. "Spect Planning and Marketing Intelligence and Information Systems – The Euro-Canadian Interface." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_11.

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Conference papers on the topic "Marketing planning system"

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Bottoni, Maria Paola Francesca. "ASSESSING TRANSITIONS TO SUSTAINABLE AGRIFOOD SYSTEMS: A LEGAL PROSPECTIVE." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/vs02/02.

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The global food system faces environmental, social and legal challenges. Primary production has become increasingly dependent on external inputs from industrial companies, which contribute to the rising cost of nutritious food and decreasing the income of producers, particularly the producers in primary production. Adopting alternative models of short food supply chains can reduces those negative effects and moves the agri-food supply chain towards some Agenda 2030 sustainable developments goals and aims of European Strategies in the agrifood field. The present paper analyses the benefits of a
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Rakhmatov, Ziyodullo. "The System of Marketing Communications in the Passenger Transport by Railway." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02122.

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Latter trends evidence the growing competition amongst the transportation modes in the Republic of Uzbekistan, led by the development of the railway sector. In growing competitive conditions, it is vital to for the management of JSC "Uzbekistan Temir Yollari" to implement the most modern approaches and methods for arranging passenger transportation. This article aims to review the role of marketing activities in increasing the competitiveness of the railway transportation sector. The improvement of the transport activities is associated with the developments of social and economic sectors of t
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Song, Xiaoqing, Zhimin Lv, and Shaohua Dong. "Collaborative planning system of production and marketing for integrated steel plant." In 2012 International Conference on Systems and Informatics (ICSAI). IEEE, 2012. http://dx.doi.org/10.1109/icsai.2012.6223177.

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Railean, Еlena, and Natalia Cheradi. "The Marketing Mix As The Basis For The Implementation Of The Library's Marketing Strategy." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.72.

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The article proposes the use of the concept of marketing management in a modern library, analyzes the formation of the marketing mix and its use in long-term planning. The features of the use of marketing mix tools in the library's marketing strategy, based on seven elements of the mix, are highlighted. The library's main marketing goal is to ensure the quality of its documentary potential and the availability of resources and services to users. What is important is not just the creation of a new demand, but the development and the most complete satisfaction of the existing one, using all the
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Li, Yung-Ming, and Cheng-Yang Lai. "A Diffusing Path Planning Mechanism for Marketing Information Propagation over Social Media." In 2013 46th Hawaii International Conference on System Sciences (HICSS). IEEE, 2013. http://dx.doi.org/10.1109/hicss.2013.35.

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Wilson, Dr Patsy. "Succession Planning Strategies at the Bahamas’ Ministry of Education: A Case Study." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-039.

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An exploratory single-case study was conducted to explore how government executives perceive the strategies for the current succession planning process, which include a competency model and the needed changes within the Ministry of Education in The Bahamas. The theoretical foundations for this study were the competency model and the five-step succession planning model. A qualitative methodology and single case study research design addressed the research questions. For this study, purposive sampling was used to choose a sample from a given population unit comprised of 12 executives. Data were
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Chircu, Sorina. "QUALITATIVE ASPECTS REGARDING THE ASSESSMENT OF CORPORATE E-TRAINERS." In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-155.

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Marketing specialists are realizing the need to perfect themselves in using online marketing as a priority method to promote their businesses and an ever growing number of young people that are graduating a university wish to start their own business or market one and understand that having a good grasp of digital marketing and how to use it in promoting and selling the company's products and services is essential in succeeding. Although online marketing distinguishes itself as a priority in developing and maintaining a business nowadays, the training offer for digital marketing is very weak.
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Rannut, Mart. "Planning Language, Planning Future." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.17-3.

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Language is planned, and plans themselves arer assessed in a multitude of countries in Europe and America, and to a lesser extent in Africa and Asia. In the presentation, the overview of the process of language planning is provided, based on the experience of language planning in various countries. The very first steps include a general assessment of the current linguistic and sociolinguistic situation, sustainability of the language(-s) concerned, trends, security aspects and various threats (social, regional, virtual), vision or desirable outcome with the description of main goals and sub-go
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Singh, Ravindra Kumar. "GIS for City Gas Distribution Network." In ASME 2019 India Oil and Gas Pipeline Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/iogpc2019-4576.

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“A Web Based City-GIS system to manage City Gas distribution Network” CityGas is a web based GIS system capable of handling city gas network by maintaining up-to-date information in centralized enterprise database, providing support for analysis, engineering, O&amp;M, planning activities and acting as a valuable decision support system for planning &amp; emergency response. CityGas is an effective marketing tool for gas distribution companies.
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Huikai, Zheng, and Mo Lianguang. "Effect Evaluation of Real Estate Marketing Planning Course Teaching Reform System Based on Multidimensional Extension Matter Element Model." In 2019 11th International Conference on Measuring Technology and Mechatronics Automation (ICMTMA). IEEE, 2019. http://dx.doi.org/10.1109/icmtma.2019.00171.

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Reports on the topic "Marketing planning system"

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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no
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Harter, Rachel M., Joseph P. McMichael, Derick S. Brown, Ashley Amaya, Trent D. Buskirk, and David Malarek. Telephone Appends for Address-Based Samples— An Introduction. RTI Press, 2018. http://dx.doi.org/10.3768/rtipress.2018.op.0050.1802.

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Surveys with samples selected from an address frame derived from US Postal Service sources are often referred to as address-based sampling (ABS) surveys. For an ABS survey that is primarily conducted by mail, web, or face-to-face, sometimes it is helpful to have a telephone number corresponding to the sample addresses for setting appointments or conducting nonresponse follow-up prompts. The usefulness of a telephone contact mode in a mixed mode ABS design depends on both the percentage of addresses for which telephone numbers can be appended (append rate or match rate) and the accuracy of the
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