Relevant bibliographies by topics / Marketing policy planning

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing policy planning'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing policy planning"

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Giles, William. "Marketing Planning and Customer Policy." Management Decision 24, no. 3 (1986): 19–27. http://dx.doi.org/10.1108/eb001407.

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Brent Ritchie, Dr J. R. "Leisure policy and planning." Journal of Retailing and Consumer Services 4, no. 3 (1997): 210. http://dx.doi.org/10.1016/s0969-6989(97)84897-7.

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Sotnik, A. P. "MARKET POLICY MARKETING PLANNING PECULIARITIES OF SERVICES SPHERE ORGANIZATIONS." Herald of the Belgorod University of Cooperation, Economics and Law 1, no. 68 (2018): 301–10. http://dx.doi.org/10.21295/2223-5639-2018-1-301-310.

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Лялюк, Алла, Тетяна Сак, Інна Милько та Анна Чабан. "ТОВАРНА ПОЛІТИКА ПІДПРИЄМСТВА ЯК ОБ’ЄКТ МАРКЕТИНГОВОГО АНАЛІЗУ І ПЛАНУВАННЯ". Economic journal of Lesya Ukrainka Volyn National University 3, № 39 (2024): 134–41. http://dx.doi.org/10.29038/2786-4618-2024-03-134-141.

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Introduction. For the effective organization of marketing activities of the enterprise, it is important to rationally build a product policy, which is the basis for making marketing decisions related to the features of the product purchase and the mechanism of its promotion from the manufacturer to the end consumer. The purpose of the article is an in-depth study of the theoretical and methodological aspects of the analysis and planning of marketing product policy (PMP) by developing the structure of the enterprise's PMP strategic plan and building a product management model. Methods. Using th
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Tsybulskaia, Lyudmila, Tat'yana Egorkina, Anna Elistratova, and Mikhail Semenov. "PLANNING AND MANAGEMENT OF THE COMPANY’S MARKETUNG ACTIVITIES." Russian Journal of Management 13, no. 3 (2025): 42–54. https://doi.org/10.29039/2500-1469-2025-13-3-42-54.

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The article examines the essence of the management of the marketing activities of the enterprise, identifies its main directions, formulates the author's definition of the terms "marketing activities" and "management of the marketing activities of the enterprise". Based on the results of the study of the views of economists, the main innovations in the marketing activities of the enterprise were identified, and the author's plan-scheme of innovative activities in the distribution and sales policy of the enterprise's marketing was proposed, which includes technological, author's innovations, sa
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Thorne LeClair, Debbie. "Marketing planning and the policy environment in the European Union." International Marketing Review 17, no. 3 (2000): 193–215. http://dx.doi.org/10.1108/02651330010331589.

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Kuznetsov, S. Yu. "ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP." Strategic decisions and risk management, no. 3 (November 2, 2014): 86–94. http://dx.doi.org/10.17747/2078-8886-2011-3-86-94.

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We describe turnaround marketing strategy in the form of a strategic map with several levels of formalization (strategic planning, marketing policy through investment and asset management, marketing tools, marketing business intelligence, organizational structure). At the second level strategy map shows the marketing policy aimed at the reconstruction of old and/or acquisition of new marketing assets: marketing research assets, brand equity, customer loyalty, strategic pipeline partnerships – through effective marketing investments in the consumers (their selection, acquisition, retention, gro
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Bryant, Carol A., Anita H. Courtney, Robert J. McDermott, et al. "Community-Based Prevention Marketing for Policy Development." Social Marketing Quarterly 20, no. 4 (2014): 219–46. http://dx.doi.org/10.1177/1524500414555948.

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Community-based prevention marketing (CBPM) is a community-driven framework for program planning, which applies social marketing concepts and techniques to the development of health behavior interventions. Whereas community members who comprise an action committee or coalition set the goals and make programmatic decisions, social marketing provides the planning framework to guide program design, implementation, and evaluation. CBPM has guided successful initiatives to promote physical activity in both youth and adults, to increase safety eyewear use in agricultural settings, and to delay alcoh
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Scammon, Debra L., and Jackie A. Smith. "A marketing approach to planning mental health care services." Journal of Ambulatory Care Management 12, no. 3 (1989): 61–68. http://dx.doi.org/10.1097/00004479-198908000-00010.

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Sotnyk, Anhelina, Hanna Tkachuk, and Volodymyr Vyhovskyi. "MARKETING AUDIT: ESSENCE, PLANNING, AND ORGANIZATION OF IMPLEMENTATION." Economic scope, no. 201 (June 10, 2025): 180–87. https://doi.org/10.30838/ep.201.180-187.

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The article provides a comprehensive analysis of the concept of «marketing audit» in the context of its application in enterprise management to improve the efficiency of marketing activities. The role of marketing audit as a strategic tool for assessing a company's market position and its connection with planning and control functions is defined. The marketing audit is characterized as a tool for diagnosing external and internal environments and evaluating the compliance of marketing strategies with market conditions. The main directions of marketing audit within an enterprise are outlined. Th
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Dissertations / Theses on the topic "Marketing policy planning"

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Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami
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Elrick, William T. "Planning and policy guidelines for introducing electric vehicles into the community." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020174.

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This paper is designed to assist communities with the successful introduction, integration and support of electric vehicles. It provides an introductory look at electric vehicle technology and its application within the community, and should act as a springboard for further investigation and plan development for interested communities. This paper outlines the basic history of electric vehicle technology, the recent forces which have prompted increased research and development, and the leading causes for this evolution in personal transportation. The core of the document describes the steps a c
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Комісаренко, К. В. "Удосконалення маркетингової діяльності фітнес клубу". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Komisarenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі визначено сутність і значення маркетингової діяльності, надано характеристику значенню планування в маркетинговій діяльності підприємств, досліджено особливості маркетингу у сфері послуг та фітнес-послуг. Надано характеристику маркетингової діяльності фітнес клубу «Фреш»; досліджено маркетингове середовище фітнес клубу «Фреш»; визначено особливості комплексу маркетингу фітнес-клубу «Фреш». Рекомендовано заходи щодо покращення системності маркетингової діяльності фітнес клубу «Фреш»;
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Кударевко, Олег Володимирович, та Oleg Kudarevko. "Організація проведення маркетингових досліджень на підприємстві, на прикладі ТОВ “Західхімпостач”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30185.

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Об’єктом дослідження виступає – організація маркетингових досліджень ТзОВ “Західхімпостач” у сучасному мінливому середовищі. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад організації проведення маркетингових досліджень ТзОВ “Західхімпостач”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо комплексу заходів організації маркет
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Papadopoulos, Socrates loamou. "An economic analysis of foreign tourism to Greece : an examination of the growth and structure of foreign tourism to Greece 1960-84 with a planning model and marketing policy recommendations." Thesis, University of Bradford, 1985. http://hdl.handle.net/10454/4984.

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Tourism - in particular its determinants and effects - is an issue presently attracting much attention worldwide. International tourism is considered to be the largest single item of the world's foreign trade and for some countries it is the most important export industry and earner of foreign exchange. In addition to its economic significance, tourism contributes to the quality of life. It produces intangible benefits which are directly related to the physical and psychological health of people, and the enjoyment of the right to rest and free time. This applies with equal validity to both dom
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Papadopoulos, Socrates l. "An economic analysis of foreign tourism to Greece. An examination of the growth and structure of foreign tourism to Greece 1960-84 with a planning model and marketing policy recommendations." Thesis, University of Bradford, 1985. http://hdl.handle.net/10454/4984.

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Tourism - in particular its determinants and effects - is an issue presently attracting much attention worldwide. International tourism is considered to be the largest single item of the world's foreign trade and for some countries it is the most important export industry and earner of foreign exchange. In addition to its economic significance, tourism contributes to the quality of life. It produces intangible benefits which are directly related to the physical and psychological health of people, and the enjoyment of the right to rest and free time. This applies with equal validity to b
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Нікітенко, М. С. "Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25180.

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Нікітенко, М. С. Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / М. С. Нікітенко ; керівник роботи Т. В. Забаштанська ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 84 с.<br>У роботі обґрунтовано теоретико-методичні та практичні засади реалізації системи планування нової продукції на підприємстві. У першому розділі визначено сутність поняття нова продукція як економічної категорії; розглянуто особливості організації процесу плануван
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Бець, Юлія Олексіївна, та Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.

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Об'єкт дослідження – дослідження збутової політики ТзДВ “В’язовець”. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад управління збутовою політикою ТзДВ “В’язовець”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо удосконалення збутової політики ТзДВ “В’язовець”, обгрунтовано пропозиції щодо реорганізації відділу маркетингу, вд
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Miller, Ryan J. "Implementing Green Roofs on Movie Theaters and Shopping Centers: Business Cases in Profitable Sustainability." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/pomona_theses/99.

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This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.
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Haile, Yohannes. "Sustainable Value And Eco-Communal Management: Systemic Measures For The Outcome Of Renewable Energy Businesses In Developing, Emerging, And Developed Economies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1459369970.

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Books on the topic "Marketing policy planning"

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Rajagopal. Rural marketing: Development, policy, planning, & practice. Rawat Publications, 1998.

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Lidstone, John. Marketing planning for the pharmaceutical industry. Gower, 1987.

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Lidstone, John. Marketing planning for the pharmaceutical industry. Gower, 1987.

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Janice, MacLennan, ed. Marketing planning for the pharmaceutical industry. Gower, 1999.

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Gastone, Ave, and Corsico Franco, eds. Marketing urbano in Europa: Conferenza internazionale. Torino incontra, 1994.

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Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Marketing Science Institute, 1998.

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Rossi, Francesco. Pianificare il commercio, che fare?: Metodi e criteri per la pianificazione commerciale. Rubbettino, 1998.

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Ashworth, G. J. Selling the city: Marketing approaches in public sector urban planning. Belhaven Press, 1990.

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Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.&#x0D; Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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Pupo, Buenaventura Russeau. Instrumentos teóricos y metodológicos para la gestión cultural. Fondo Mixto para la Promoción de la Cultura y las Artes del Atlántico, 1999.

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Book chapters on the topic "Marketing policy planning"

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Baker, Michael J. "Product policy, planning and development." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_11.

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Cooper, John, and Peter Lane. "Pricing for the Market: Pricing Policy." In Practical Marketing Planning. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_9.

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Baker, Michael J. "Product Policy, Planning and Development." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_11.

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Islam, Yeasmin, and Nazia Akthar. "Suggestions for Tourism Marketing Education and Research Development in Bangladesh." In Tourism Policy and Planning in Bangladesh. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-7014-8_13.

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Sharmin, Zakia, Bapon Chandra Kuri, and Azizul Hassan. "The Role of Institutions for Marketing and Promoting the Tourism Industry of Bangladesh." In Tourism Policy and Planning in Bangladesh. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-7014-8_9.

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Fleming, Steven. "Against the driverless city." In AVENUE21. Planning and Policy Considerations for an Age of Automated Mobility. Springer Berlin Heidelberg, 2023. http://dx.doi.org/10.1007/978-3-662-67004-0_12.

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Young, W., and M. Shackleton. "Roads Issues and the Social License to Operate." In Lecture Notes in Civil Engineering. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-3330-3_34.

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AbstractBecause it is agreed that the transport system needs the support and engagement of the public in its development and implementation, we explored the concept of the “social license to operate the road system” (SLORS) to show how it can assist in road policy and network implementation. We looked at 18 policy issues and identified their placement in a SLORS framework. The policy issues were categorized into 5 zones: User Advocacy Zone, Support Zone, Equilibrium Zone, Tolerance Zone and Opposition Zone. The relevant zone provides information to policy makers on the public’s view of the pol
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Eniola, Philip Olanrewaju. "Menace and Mitigation of Health and Environmental Hazards of Charcoal Production in Nigeria." In African Handbook of Climate Change Adaptation. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-45106-6_238.

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AbstractThe use of biomass and biofuels, such as wood, charcoal, petroleum, kerosene, and gas, is becoming competitive based on the level of development of each nation. However, charcoal production (CP) and marketing now tends to be a major business among many households in both rural and urban communities with no consideration of its effects on climate change adaptation. While the research question considers the various definition of climate change adaptation, and the importance of charcoal production in Nigeria, the manuscript speaks mainly of the problems of charcoal production, the lack of
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Eniola, Philip Olanrewaju. "Menace and Mitigation of Health and Environmental Hazards of Charcoal Production in Nigeria." In African Handbook of Climate Change Adaptation. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-42091-8_238-1.

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AbstractThe use of biomass and biofuels, such as wood, charcoal, petroleum, kerosene, and gas, is becoming competitive based on the level of development of each nation. However, charcoal production (CP) and marketing now tends to be a major business among many households in both rural and urban communities with no consideration of its effects on climate change adaptation. While the research question considers the various definition of climate change adaptation, and the importance of charcoal production in Nigeria, the manuscript speaks mainly of the problems of charcoal production, the lack of
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"Product Planning: Policy and Problems." In Marketing (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315759067-13.

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Conference papers on the topic "Marketing policy planning"

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Li, Yangchun, Xuhong Ye, Linfeng Hu, and Fan Sheng. "Deceptive Advertising under a Lenient Return Policy: An Abstract." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-029.

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The main goal of lenient return policies is to protect customers from inaccurate or misleading product representations. However, advertisers often take advantage of these policies and make false claims about their products. This research, consisting of four studies, delves deeper into the factors that enable such misleading advertising to thrive in this environment. In the initial study, we discovered that lenient return policies can actually make consumers more susceptible to deceptive advertising. The second study expanded on this finding, demonstrating how the level of deception in advertis
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Sperry, Ben, and Curtis Morgan. "Case Study of Cluster Analysis in Intercity Passenger Rail Planning and Marketing." In 2011 Joint Rail Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/jrc2011-56025.

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Recent policy and regulatory initiatives have established new momentum for intercity passenger rail among planners, policymakers, and the general public. As a result, there is a great interest in developing new passenger rail lines and expanding existing routes in intercity corridors across the country. Moving forward, there exists a need to understand how current passenger rail services are being utilized, who is riding them, and what changes could be implemented to existing routes to attract ridership — as well as to document lessons learned from existing lines that can aid service developme
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Alfedaghi, Hadla S. "Citizen Developers – KIPIC Case Study: Empowering Innovation and Accelerating Digital Transformation." In SPE/IADC Middle East Drilling Technology Conference and Exhibition. SPE, 2023. http://dx.doi.org/10.2118/214520-ms.

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Abstract The oil and gas industry face unprecedented challenges and opportunities which demand innovative solutions. There needs to be more than the traditional centralized IT operational model to meet the dynamic needs of the industry. This has led to new models, such as the citizen developer program, which enables business users to create and deploy applications without requiring specialized technical skills. The citizen developer program is a new approach allowing non-IT professionals to create applications for their business needs using low-code and no-code platforms. This program aims to
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Bisello, Adriano, and Daniele Vettorato. "The latest generation of EU Smart city projects: turning "clean energy for all" into "clean benefits for all." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/rpab1969.

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The European Union is in the process of updating its energy policy and legislative framework under the motto “Clean Energy for All Europeans”. This will facilitate the low carbon energy transition, make it fit for the 21st century, and delivering the EU’s Paris Agreement commitments. Besides expected climate-energy benefits, the EU narrative is introducing new elements to persuade citizens and stakeholders to change their perspective, shifting the general perception from mitigation costs to development opportunities. For example, impact assessment of the new directives estimated that they woul
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BORODINECS, Anatolijs, Nikolaos SKANDALOS, Kristina LEBEDEVA, and Tatjana ODINECA. "On-site and nearby electricity production potential in Latvia and Czechia." In 12th International Conference “Environmental Engineering”. VILNIUS TECH, 2023. http://dx.doi.org/10.3846/enviro.2023.849.

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This study provides an overview of current situation and policy planning documents for the implementation of Renewable Energy Sources [RES] in Latvia and Czechia. The main aim is to evaluate the gathered experience in each country in the use of photovoltaics [PV] for electricity production and to define the possible potential of using PV for achieving the EU’s energy and climate goals for 2030. Czechia has already long-term experience in instating of on-site PV systems, the growth of which remained stagnant since 2013. On the other hand, Latvia faced a significant PV-installation increase sinc
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Harizi, Ariola, Denada Liça, and Silvana Gashi. "Made in Albania for the world: A study of export strategies and market challenges." In XXI International May Conference on Strategic Management – IMCSM25 Proceedings, Bor, 30.05.2025. University of Belgrade - Technical Faculty in Bor, Bor, 2024. https://doi.org/10.5937/imcsm25594h.

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The internationalization of Albanian products, under the label "Made in Albania", presents a strategic opportunity for enhancing national economic growth, employment, and global recognition. This paper explores the findings from comprehensive surveys and four focus group discussions conducted with a total of 12 Albanian producers across key sectors such as agriculture, manufacturing, and artisanal goods. The primary aim was to assess current export practices, identify persistent barriers to internationalization, and understand producer perceptions regarding foreign markets. Data revealed that
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Sperry, Benjamin R., and Jeffery E. Warner. "Examining Intercity Rail Passenger Station Access Patterns." In 2012 Joint Rail Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/jrc2012-74134.

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Travel on intercity passenger rail is growing in popularity across the U.S. Amtrak, the nation’s intercity passenger rail operator, reported a steady growth in ridership over the last decade; for the 12-month period ending in September 2011, Amtrak carried more than 30 million passengers, a first in the company’s 40-year history. This growth has resulted in widespread interest in developing new intercity passenger rail services or improving existing services with new station facilities and other investments. An issue of interest to the rail planning and policy community revolves around station
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Reports on the topic "Marketing policy planning"

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Honduras: Marketing new reproductive health services is cost-effective. Population Council, 2001. http://dx.doi.org/10.31899/rh2001.1012.

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In 1999, the Honduran Ministry of Health (MOH) revised national guidelines on women’s health services delivery to allow nurse auxiliaries to insert IUDs, give DMPA injections, and take Pap smears. This policy change addresses low contraceptive use among rural women and reflects findings from a 1998 Population Council study that showed that nurse auxiliaries can safely and successfully provide these services. Under the previous guidelines, rural women had limited access to long-term family planning methods. In 2000, the Population Council and the MOH assessed the effectiveness and cost of using
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