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Relevant bibliographies by topics / Marketing risk

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Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Marketing risk'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Marketing risk"

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Boutang, Jérôme, and Michel De Lara. "Risk marketing." Journal of Centrum Cathedra 9, no. 1 (2016): 27–51. http://dx.doi.org/10.1108/jcc-08-2016-0008.

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Purpose In a modern world increasingly perceived as uncertain, the mere purchase of a household cleaning product, or a seemingly harmless bottle of milk, conveys interrogations about potential hazards, from environmental to health impacts. The main purpose of this paper is to suggest that risk could be considered as one of the major dimensions of choice for a wide range of concerns and markets, alongside aspiration/satisfaction, and tackled efficiently by mobilizing the recent findings of cognitive sciences, neurosciences and evolutionary psychology. It is felt that consumer research could ben

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Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

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There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio mana

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Cook, Victor J., and John R. Page. "Assessing marketing risk." Journal of Business Research 15, no. 6 (1987): 519–30. http://dx.doi.org/10.1016/0148-2963(87)90036-1.

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Dickinson, Roger, Myron Gable, and Anthony Herbst. "RISK IN MARKETING DECISIONS." Journal of Consumer Marketing 2, no. 3 (1985): 37–43. http://dx.doi.org/10.1108/eb008131.

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Brindley, Clare. "Risk and Relationship Marketing in Managing Technology Transfers." International Conference on Business & Technology Transfer 2004.2 (2005): 30–43. http://dx.doi.org/10.1299/jsmeicbtt.2004.2.0_30.

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Kupec, Vaclav. "Risk Audit of Marketing Communication." EUROPEAN RESEARCH STUDIES JOURNAL XXI, Issue 1 (2018): 125–32. http://dx.doi.org/10.35808/ersj/935.

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Ine, Fausayana, Gusmiarty Abdullah Weka, and Ode Dawid La. "RISK ANALYSIS OF COCONUT PRODUCT MARKETING." International Journal of Research - Granthaalayah 6, no. 5 (2018): 138–48. https://doi.org/10.5281/zenodo.1255259.

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The aim of this study was to analysis the risks of coconut products marketing in Kendari City. The results of this study described risk identification in three stage of marketing of coconut product, namely (a) Five risks identified at the stage of storaging; broken coconut fruit, unsold product, fire market, theft of coconut fruits, and market regulation; (b) Three risks identified at the stage of processing; broken coconut, coconut shell waste, and damage to processing facilities; and (c) Four risks identified at the stage of selling; unsold product, non-strategic selling locations, substitut

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Сhaikovskа, M. P., and V. M. Stoyanov. "CRM-SYSTEMS IN MARKETING RISKS MANAGEMENT OF BANK`S RISK PROTECTION PROJECTS." Market economy: modern management theory and practice 21, no. 2(51) (2023): 177–92. http://dx.doi.org/10.18524/2413-9998.2022.2(51).274373.

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The article examines the theoretical, methodological and practical aspects of the formation of information and analytical support for marketing risk management of risk protection projects of a commercial bank in the conditions of modern challenges of the uncertainty of the marketing environment and global digital transformations. Requirements for an effective bank risk management system based on modern technological tools and innovative methodological approaches are formulated. The directions of the transformation of risk management paradigms were analyzed, the expediency of a systemic multidi

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Khandeparkar, Kapil, and Alekh Gour. "Wise minds: risk taking through data analytics." Emerald Emerging Markets Case Studies 15, no. 2 (2025): 1–23. https://doi.org/10.1108/eemcs-07-2024-0298.

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Learning outcomes Exploratory data analytics to identify growth opportunities in Dubai’s real estate market. Understand the concept of market segmentation and its significance in marketing strategy. Identify and analyze different customer segments using the data of the industry. Develop tailored social media marketing strategies for different customer segments. Case overview/synopsis The case revolves around Paritosh Chaube, a marketing manager contemplating the launch of a real estate brokerage firm in Dubai. It highlights his need to assess the market’s potential for growth and the importanc

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Fausayana, Ine, Weka Gusmiarty Abdullah, and La Ode Dawid. "RISK ANALYSIS OF COCONUT PRODUCT MARKETING." International Journal of Research -GRANTHAALAYAH 6, no. 5 (2018): 138–48. http://dx.doi.org/10.29121/granthaalayah.v6.i5.2018.1435.

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The aim of this study was to analysis the risks of coconut products marketing in Kendari City. The results of this study described risk identification in three stage of marketing of coconut product, namely (a) Five risks identified at the stage of storaging; broken coconut fruit, unsold product, fire market, theft of coconut fruits, and market regulation; (b) Three risks identified at the stage of processing; broken coconut, coconut shell waste, and damage to processing facilities; and (c) Four risks identified at the stage of selling; unsold product, non-strategic selling locations, substitut

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Dissertations / Theses on the topic "Marketing risk"

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Ali, Haider Abbas. "Risk and trust in new venture marketing." Thesis, Imperial College London, 1998. http://hdl.handle.net/10044/1/11375.

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De, Groot Mathijs, Joachim Hellberg, and Linda Pitkänen. "NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041.

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Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like large companies. However, more and more large companies use Guerrilla marketing these days. The usage of Guerrilla management can bring advantages but can also increase risks. At this moment little research is done about the way how large companies manage the reputational risk associated with Guerrilla marketing. This is a problem in both science and practise. The purpose of this thesis is therefore to contribute to the understanding of how large

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Kanderová, Petra. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382688.

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The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.

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Miléřová, Eliška. "Rizika spojená se změnami v marketingové komunikaci vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2020. http://www.nusl.cz/ntk/nusl-414148.

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The diploma thesis focuses on marketing communication of a selected company. The thesis is divided into several basic parts. The first part presents the theoretical background needed to understand the subsequent text. The practical part of the thesis discusses the analysis of the current situation at the selected company. Next, it also includes a questionnaire survey carried out by the author of the thesis. Based on the results obtained from the analyses, the thesis proposes improvements to marketing communication. Risk analysis is then applied to these proposals.

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Kučerová, Adéla. "Rizika v oblasti řízení marketingových nástrojů." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-401077.

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The dissertation "Risks Related to Marketing Tools Management" deals with analysis of marketing tools in the company Sonnentor s. r. o. The main target of this dissertation is to propose changes in marketing tools of a particular business entity that will lead to a reduction of risks and to the improvement of marketing in the company. First part of the dissertation, which contains theoretical knowledge, is followed by second part, which is focused on analysis of the current state. Last part of this dissertation contains risk analysis and suggestions and recommendations, which should lead to ov

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Kůrková, Nicola. "Rizika v oblasti řízení marketingové komunikace vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-402611.

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The diploma thesis deals with the issue of risks in the area of marketing communication of the company Auto Com s.r.o. The thesis is divided into several parts, the first one is the theoretical part, the second one is focused on solving the current state. The theoretical part defines the basic concepts of marketing and also explains the concept of risks. The analytical part is devoted to the analysis of the current state of the company and the resulting risks from individual analyzes, which could threaten the company. In the last part of the proposal, possible changes in the solution for impro

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Engelmann, Josh. "Dairy price risk management analysis." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/13209.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Kevin Dhuyvetter<br>The size of our dairy operation increased from 300 milk cows to 1,700 milk cows in 2003. Once the dairy operation increased, the dependency on milk price to support the entire operation also increased. This was due to the fact that the cropping side of the operation became more devoted to growing feed for the livestock as opposed to producing cash crops. Thus, the increase in the number of milk cows led to decreased diversity in our income potentially increasing the financial risk of the operation. The p

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Heiss, Sarah N. "Sugar-Coating Risks: An Analysis of Sweetener Trade Associations‘ Discursive Contributions to Public Negotiations of Risk." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1304621679.

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McCorkle, Dean Alexander. "Measuring the impact of an intensive commodity price risk management education program on agricultural producers." Texas A&M University, 2003. http://hdl.handle.net/1969.1/2281.

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The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Markete

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Fonseca, Artur Manuel Conceição. "Plano de marketing PowerShield 2020." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19575.

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Mestrado em Marketing<br>A indústria da segurança privada, não é por nenhum meio uma das mais entusiasmantes de uma economia. Em Portugal a indústria é mal vista e pouco reconhecida, tanto que há duas empresas que gozam de uma notoriedade tão grande que por vezes os profissionais da indústria são chamados pelo nome de uma das empresas. É um sector onde a esmagadora maioria das empresas são pouco inovadoras, as margens são muito reduzidas e os gestores das empresas são muitas vezes pessoas que saem dos corpos policiais ou militares sem grandes noções de gestão, e as empresas acabam por ser mui

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Books on the topic "Marketing risk"

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Abrahams, David. Brand risk: Adding risk literacy to brand management. Gower, 2008.

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Abrahams, David. Brand risk: Adding risk literacy to brand management. Gower, 2008.

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Handley, Derek. Risk analysis in international marketing planning. University College Dublin, 1992.

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Fasse, Friedrich-W. Risk-Management im strategischen internationalen Marketing. S + W Steuer- und Wirtschaftsverlag, 1995.

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inc, Data Resources, ed. Marketing corporate loans: Balancing growth and risk. Data Resources, 1986.

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Ray, Paul H. Risk, values, and lifestyles. Values and Lifestyles Program, 1986.

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Baquet, Alan E. Introduction to risk management: Understanding agricultural risks : production, marketing, financial, legal, human resources. U.S. Dept. of Agriculture, Risk Management Agency, 1997.

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al-Iqtiṣādīyah, Markaz al-Miṣrī lil-Dirāsāt, ed. Managing cotton price risk in Egypt. Egyptian Center for Economic Studies, 2001.

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Lichtenstein, Richard. The relationship between marketing strategies and risk selection in Medicare at-risk HMOs. University of Michigan School of Public Health, Department of Health Services Management and Policy, 1990.

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Freeling, Anthony. Agile Marketing: How to innovate faster, cheaper and with lower risk. Goldingtons Press, 2011.

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Book chapters on the topic "Marketing risk"

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Silvers, Julia Rutherford, and William O’Toole. "Marketing issues." In Risk Management for Events. Routledge, 2020. http://dx.doi.org/10.4324/9780429291296-12.

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Cockrill, Antje. "Influencers at risk." In Influencer Marketing, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003434498-13.

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Chaston, Ian. "Risk assessment." In Small Business Marketing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_3.

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Schmidt, Ruth A., and Helen Wright. "Decision-making Under Risk." In Financial Aspects of Marketing. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_27.

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Bolton, Lisa E. "What are the consequences for remedying risk?" In Mapping Out Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315112602-24.

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Shumakova, Irina A., Elena S. Danilova, Ludmila V. Zaikina, and Suj Bjao. "Benchmark Models and Technologies in Marketing Management." In Sustainable Development Risks and Risk Management. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-34256-1_109.

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Tian-Que, Liu. "Perceived Risk in Marketing Strategy." In Advances in Intelligent and Soft Computing. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27966-9_25.

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Pritchard, Mark P., and Rex Moody. "Commitment’s Formation in Risk Averse and Risk Tolerant Service Patrons." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_88.

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Klarmann, Christiane, Klaus-Peter Wiedmann, and Nadine Hennigs. "Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk." In Luxury Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4399-6_15.

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Blomberg, Jesper, Hans Kjellberg, and Karin Winroth. "Behind the Scenes — Management, Risk and Compliance." In Marketing Shares, Sharing Markets. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9780230361621_8.

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Conference papers on the topic "Marketing risk"

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Qiu, Fang, Xiaoyan Zhang, and Ying Yang. "Data driven financial risk assessment method for power marketing." In 2025 6th International Conference on Electrical, Electronic Information and Communication Engineering (EEICE). IEEE, 2025. https://doi.org/10.1109/eeice65049.2025.11034381.

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Chairma Lakshmi, K. R., P. Ratnaraju, Sumit Kumar Sharma, Rambabu Nalagandla, Manjula Pattnaik, and P. Kamalarajan. "A Ensemble Deep Learning approach on risk management in finance and marketing sector." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10723956.

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Huang, Dongsheng, Jincan Li, Jianing Huang, Ying Dai, Peidong Sha, and Yong Zhang. "Risk Monitoring of on-Site Operations in Power Marketing Based on Improved Machine Vision." In 2024 5th International Conference on Clean Energy and Electric Power Engineering (ICCEPE). IEEE, 2024. https://doi.org/10.1109/iccepe62686.2024.10931421.

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Yifan, HU, and FENG Liangqing. "Research on Risk Propagation in Production and Marketing Supply Chain based on SIR Model." In The 14th International Conference on Logistics and Systems Engineering. Aussino Academic Publishing House, 2025. https://doi.org/10.52202/078960-0074.

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R, Sendhil, Joshua Lijo, and Abinaya E. "Sentiment Analysis of Financial News: Implications for Corporate Strategy in Risk Management, Mergers and Marketing." In 2025 International Conference on Multi-Agent Systems for Collaborative Intelligence (ICMSCI). IEEE, 2025. https://doi.org/10.1109/icmsci62561.2025.10894402.

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Ding, Xiaoyin, Jie Shen, Yingxuan Zheng, and Lili Huang. "Research on Risk Prediction Model of Power Grid Marketing Project Based on Fuzzy Logic Regression." In 2025 IEEE International Conference on Electronics, Energy Systems and Power Engineering (EESPE). IEEE, 2025. https://doi.org/10.1109/eespe63401.2025.10987084.

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ZECA, Ecaterina Daniela. "Academic Marketing." In 18th edition of the Conference “Risk in Contemporary Economy” RCE2017, June 9-10, 2017, Galati, Romania. LUMEN Publishing House, 2017. http://dx.doi.org/10.18662/lumproc.rce2017.1.39.

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Sun, Gang, Liuxin Yang, Liangfeng Jin, Wanjing Song, and Yanyang Shen. "Building Marketing Event Risk Rule Bases with Generative Cooperative Learning: Building Marketing Risk Rule Bases Generative Adversarial Cooperative Learning for Event Marketing Risks." In ICCSMT 2023: 2023 4th International Conference on Computer Science and Management Technology. ACM, 2023. http://dx.doi.org/10.1145/3644523.3644651.

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Staudt, Philipp, Patrick Jochem, and Steve Kimbrough. "Marketing Risk of Renewable Generators." In e-Energy '19: The Tenth ACM International Conference on Future Energy Systems. ACM, 2019. http://dx.doi.org/10.1145/3307772.3330178.

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Pogila, Oleg, Pavel Topala, and Lucretia Mariana Constantinescu. "Transport and Logistics - Interference in Marketing." In International Conference Risk in Contemporary Economy. Dunarea de Jos University of Galati, Romania Faculty of Economics and Business Administration, 2019. http://dx.doi.org/10.35219/rce2067053253.

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Reports on the topic "Marketing risk"

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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in

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Volkova, Nataliia P., Nina O. Rizun, and Maryna V. Nehrey. Data science: opportunities to transform education. [б. в.], 2019. http://dx.doi.org/10.31812/123456789/3241.

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The article concerns the issue of data science tools implementation, including the text mining and natural language processing algorithms for increasing the value of high education for development modern and technologically flexible society. Data science is the field of study that involves tools, algorithms, and knowledge of math and statistics to discover knowledge from the raw data. Data science is developing fast and penetrating all spheres of life. More people understand the importance of the science of data and the need for implementation in everyday life. Data science is used in business

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Drechsler, Itamar, Hyeyoon Jung, Weiyu Peng, Dominik Supera, and Guanyu Zhou. Credit Card Banking. Federal Reserve Bank of New York, 2025. https://doi.org/10.59576/sr.1143.

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Credit card interest rates, the marginal cost of consumption for nearly half of households, currently average 23 percent, far exceeding the rates on any other major type of loan or bond. Why are these rates so high? To understand this, and the economics of credit card banking more generally, we analyze regulatory account-level data on 330 million monthly accounts, representing 90 percent of the US credit card market. Default rates are relatively high at around 5 percent, but explain only a fraction of cards’ rates. Non-interest expenses and rewards payments are more than offset by interchange

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Brockmann, Kolja, and Lauriane Héau. The Expansion of the NewSpace Industry and Missile Technology Proliferation Risks. Stockholm International Peace Research Institute, 2024. http://dx.doi.org/10.55163/czsk1790.

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The rise of innovation and commercialization in the global space sector, referred to as ‘NewSpace’, has resulted in transformative changes within the industry. NewSpace creates challenges for the effective implementation of export controls and may exacerbate missile proliferation risks. A SIPRI pilot study has mapped the missile-related NewSpace industry of 84 selected states. These include Missile Technology Control Regime (MTCR) partners—major supplier states that have agreed common guidelines for exports of missiles and missile-related technology to prevent the proliferation of missiles cap

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting

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Brockmann, Kolja, and Lauriane Héau. Mapping the Spread of NewSpace Companies Developing, Testing, Producing or Marketing Missile-related Technology: A Pilot Study. Stockholm International Peace Research Institute, 2024. http://dx.doi.org/10.55163/lphi5189.

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The growth of the NewSpace sector over the past 20 years has resulted in the creation of many NewSpace companies developing, testing, producing or marketing missile-related technology, both in partners of the Missile Technology Control Regime (MTCR) and non-partners. NewSpace is changing the nature of the space industry, exacerbating missile proliferation risks and posing challenges for the effective implementation of export controls. A SIPRI pilot study has mapped the missile-related NewSpace industry of 84 selected states, including MTCR partners, adherents and non-participating states. Over

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Uche, Chidi, Zita Ekeocha, Stephen Robert Byrn, and Kari L. Clase. Retrospective Study of Inspectors Competency in the Act of Writing GMP Inspection Report. Purdue University, 2021. http://dx.doi.org/10.5703/1288284317445.

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The research was a retrospective study of twenty-five Good Manufacturing Practice (GMP) inspection reports (from March 2017 through to December 2018) of a national medicine regulatory agency, drug Inspectorate, in West Africa, designed to assess the inspectors’ expertise in the act of inspection report writing. The investigation examined a paper-based tool of thirteen pre-registration Inspection reports and twelve GMP reassessment reports written prior and following an intervention program by external GMP trainers to enhance inspectors’ skill in pharmaceutical cGMP inspection. The study made u

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Saha, Amrita, Marco Carreras, and John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.011.

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Since it began in early 2020, the COVID-19 pandemic led to considerable concerns about the viability of local food systems and rural livelihoods across sub-Saharan Africa. This paper presents the results of a three-round assessment of the effects of COVID-19 on the farming, labour and marketing practices, food and nutrition security, and well-being of over 800 male- and female-headed rural households in eight countries – Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania, Zambia and Zimbabwe. In this paper, we argue that when we closely examine the lived experiences of people in different count

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Bayudan-Dacuycuy, Connie, Lora Kryz Baje, Francis Mark Quimba, and Celia Reyes. Men- and Women-owned/led MSMEs and the COVID-19 Policy Responses. Philippine Institute for Development Studies, 2022. https://doi.org/10.62986/dp2022.15.

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Using a gender lens, this paper takes stock of economic relief measures that aim to foster the resilience of micro, small, and medium enterprises (MSMEs) to COVID-19. It does so by analyzing results from an online survey of MSMEs and by coming up with a definition of women-owned/led MSMEs (WMSMEs). The paper notes that a larger percentage of WMSMEs (1) find the lack of working capital, disruptions in the production/supply chain/business networks, a decline in domestic demand, and the lack of finances for digitization to be major obstacles; (2) find the lack of collateral/guarantee, high intere

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You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

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Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th

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