Relevant bibliographies by topics / Marketing specialist

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing specialist'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Marketing specialist"

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Mamatkulova, Kimyokhan Abdujalilovna Yaxshiboev Ulug'bek Kamol o'g'li. "MANAGEMENT OF MARKETING ACTIVITIES IN THE EDUCATIONAL SYSTEM." THEORETICAL ASPECTS IN THE FORMATION OF PEDAGOGICAL SCIENCES 1, no. 6 (2022): 100–103. https://doi.org/10.5281/zenodo.7310279.

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The article covers marketing activities and the principles of its organization, methods of studying the demand and supply of specialists, and information on the conditions for the organization of the specialist market.
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&NA;. "Marketing the GP/Specialist Referral System." Implant Dentistry 9, no. 1 (2000): 27–29. http://dx.doi.org/10.1097/00008505-200009010-00004.

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Novalska, Tetiana, and Nadiia Bachynska. "Internet Marketing Specialist in Programme Subject Area "Information, Library and Archival Studies": Functions and Competences in Convergent Professional Practices." Ukrainian Journal on Library and Information Science, no. 9 (June 17, 2022): 125–36. https://doi.org/10.31866/2616-7654.9.2022.259187.

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The aim of the article is to identify the Internet marketing specialist’s job functions and competencies in convergent professional practices, which are generalised and standardised in the Professional Standards of Related Activities. Such methods define the research methodology as information analysis of current Professional Standards, relevant to the activities of Internet marketing specialist; semantic analysis of the programme subject area, and semantic, logical and linguistic analysis of documents (e.g. educational and professional standards, training curriculum, professio
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Novalska, Tetiana, and Nadiia Bachynska. "Internet Marketing Specialist in Programme Subject Area "Information, Library and Archival Studies": Functions and Competences in Convergent Professional Practices." Ukrainian Journal on Library and Information Science, no. 9 (June 17, 2022): 125–36. http://dx.doi.org/10.31866/2616-7654.9.2022.259187.

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The aim of the article is to identify the Internet marketing specialist’s job functions and competencies in convergent professional practices, which are generalised and standardised in the Professional Standards of Related Activities. Such methods define the research methodology as information analysis of current Professional Standards, relevant to the activities of Internet marketing specialist; semantic analysis of the programme subject area, and semantic, logical and linguistic analysis of documents (e.g. educational and professional standards, training curriculum, professional scientific p
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Notter, Joy. "Marketing specialist practice to managers and purchasers." British Journal of Nursing 4, no. 22 (1995): 1330–34. http://dx.doi.org/10.12968/bjon.1995.4.22.1330.

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Bandi, Viswanath, Subrata Kumar Dey, and O. R. S. Rao. "Impact of Product Promotional Factor on Specialist Physicians’ Perception and their Prescribing Decision: A Study of the Branded Generics Market in India." Asian Journal of Pharmaceutical Research and Health Care 17, no. 1 (2025): 33–38. https://doi.org/10.4103/ajprhc.ajprhc_132_24.

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Purpose: Our study investigates how product promotion affects specialist physicians’ prescribing behavior in India’s branded generic market. Design/Methodology/Approach: Derived from literature, our survey questions covered marketing mix and promotional factors, administered to 171 respiratory specialists using convenience sampling. Our analysis consists of both Qualitative and Quantitative. Descriptive statistics has been performed with mean, SD for measuring the central tendency and variation of the data was analysed. After which, inferential statistical analysis was performed for determinin
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��������, Marina Saburova, �������, and R. Galeeva. "On the issue of supply and demand of marketing specialists in the Ulyanovsk region." Standards and Monitoring in Education 2, no. 6 (2014): 42–47. http://dx.doi.org/10.12737/7623.

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Many publications of Russian and foreign researchers tell about need of critical reconsideration of programs of marketing education. The priority in this
 process is taken by a problem of reduction of the content of vocational training of marketing specialists in compliance with the requirements of labor
 market. The cause is that, on the one hand, the demand of graduates is observed by labor market, on the other hand - employers are not quite satisfied
 with the level of their competence. Results of research of a demand of marketing specialists by labor market of the Ulyanovsk
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Putra, Meidianaser, Masrul ., and Ratni Prima Lita. "The Relationship Between Social Media Marketing and Consumer Brand Engagement of Patients at Specialist-Care Polyclinic Padang Islamic Private Hospital." International Journal of Research and Review 12, no. 5 (2025): 69–77. https://doi.org/10.52403/ijrr.20250509.

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Social media has become an intrinsic part of life. It is considered an effective tool for promoting health. Hospitals utilize social media as a tool for healthcare social media marketing, aiming to enhance consumer brand engagement. The objective of this study is to determine the relationship between social media marketing and consumer brand engagement among specialist polyclinic patients at Padang Islamic Private Hospital. This research employs a mixed-methods approach with a sequential explanatory design. The study is tested using PLS with the SEMPLS 4.0 application, involving a sample of 10
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Clouse, Edward H. "Marketing the Pharmacist as a Community Health Specialist." Journal of Pharmaceutical Marketing & Management 3, no. 3 (1989): 77–89. http://dx.doi.org/10.3109/j058v03n03_08.

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Clouse, Edward. "Marketing the Pharmacist as a Community Health Specialist." Journal of Pharmaceutical Marketing & Management 3, no. 3 (1989): 77–89. http://dx.doi.org/10.1300/j058v03n03_08.

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Dissertations / Theses on the topic "Marketing specialist"

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Genc, Ebru. "SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222864.

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Business Administration/Marketing<br>Ph.D.<br>Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Conventional wisdom regarding the incorporation of sustainability posits sustainability as a tradeoff with other corporate goals; however, during the last decade, this paradigm has been challenged by a view that proposes this incorporation as a complementary strategy, or even as an opportunity. Understanding how firms integrat
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Keblytė, Roberta. "Į veiklos audito specialistų veiklą nukreipta kompetencija, jos turinys ir pripažinimas Europos aukščiausiose audito institucijose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_180350-89842.

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Magistro baigiamajame darbe išanalizuota į veiklos audito specialistų veiklą nukreipta kompetencija, jos turinys ir pripažinimas Europos AAI, įvertintas Europos AAI atstovų požiūris į veiklos audito specialistų sertifikavimo galimybę. Pirmoje darbo dalyje atskleista veiklos audito samprata, vieta ir reikšmė audito sistemoje, Europos AAI veiklos audito raida bei esminiai veiklos audito bruožai. Antroje dalyje atskleista veiklos audito specialistų samprata, kompetencija ir strateginiai individo kompetencijos tobulinimo būdai. Trečioje dalyje nustatomi į veiklos audito specialistus nukreiptos kom
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Brazauskaitė, Aistė. "Klaipėdos valstybinių sporto organizacijų specialistų veiklos raiška." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090649-32856.

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Darbo objektas: Klaipėdos miesto valstybinių sporto organizacijų (VSO) specialistų veiklos raiška. Darbo tikslas: atskleisti Klaipėdos miesto valstybinių sporto organizacijų specialistų veiklos raiškos ypatumus. Šiandieninėje visuomenėje, kuriantis žinių ekonomikai, darbo rinkoje pagrindiniais veiksniais tampa žinios ir kompetencija. Todėl didelis dėmesys kreipiamas į žmogiškuosius išteklius, kurie yra didžiausias organizacijų turtas. Labai svarbu išsiaiškinti, kokios priežastys lemia kompetentingų specialistų trūkumą, jų darbinės veiklos neefektyvumą organizacijose. Šiame darbe siekta išsiaiš
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Schepper, Joost de. "De consequenties van marketing voor de rol van de medisch specialist kwestie van crisis? /." Rotterdam : Erasmus Universiteit, 2006. http://hdl.handle.net/2105/3943.

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Держак, Н. О., та О. О. Ромахова. "Складові професіоналізму маркетологів". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37299.

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Системний підхід до аналізу феномену професіоналізму в маркетингу дозволив наочно продемонструвати зв’язок між поняттями «професійна діяльність» і «професіоналізм», а саме виділити інтегральні і конкретні показники професіоналізму. До інтегральних показників професіоналізму віднесено ефективність професійної діяльності, її процесуальні характеристики, розвиненість професійного спілкування та зрілість особистості маркетолога – професіонала.
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Kinštová, Veronika. "The impact of POS materials on sales: LEGO Nexo Knights 2016 campaign in toy specialist stores." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264321.

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In today's highly competitive and cluttered marketing environment it becomes increasingly harder for brands to differentiate themselves form others. This is especially pronounced in the retail space. Shopper marketing is a discipline that focuses on shoppers and their needs to create a unique shopping experience and thereby increase in-store communication effectiveness. Keeping in mind the challenges of marketing to children, LEGO aims to communicate to its shoppers as well as consumers through the platform of in-store its core values of creative play, fun and learning. The thesis discusses th
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Nesavienė, Toma. "VIEŠOJO ADMINISTRAVIMO KVALIFIKACIJĄ TURINČIŲ SPECIALISTŲ POREIKIO TYRIMAS (ŠIAULIŲ MIESTO PAVYZDŽIU)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080925_115552-92314.

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Magistro darbo tikslas – ištirti viešojo administravimo kvalifikaciją turinčių specialistų poreikį Šiaulių miesto valstybės valdymo ir viešojo administravimo institucijose. Tikslui realizuoti pasirinkti tyrimo metodai: su darbo tema susijusių mokslo darbų ir viešąjį administravimą reglamentuojančių teisinių dokumentų analizė, anketinė apklausa bei statistinė duomenų analizė. Tema aktualumas suponuotas keliais aspektais. Tai – visuomenės poreikis (suinteresuotumas aukštos kokybės viešojo administravimo institucijų teikiamomis paslaugomis), praktinis (viešojo sektoriaus darbuotojų kaitos problem
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Daugalaitė, Vilma. "Aukštos kvalifikacijos specialistų rengimas ir darbo rinkos poreikiai: problemos ir sprendimo būdai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130801_092252-39459.

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Vykstant ekonominiams pokyčiams šalyje, vienu iš prioritetinių švietimo sistemos tikslų tampa aukštos kvalifikacijos specialisto rengimas, orientuotas į darbo rinkos poreikius. Šalies aukštosiose mokyklose specialistų rengimas nepakankamai siejamas su jų poreikiu darbo rinkoje ir galimybėmis baigus studijas gauti darbą, atitinkantį absolventų įgytą kvalifikaciją. Magistriniame darbe pagrindinis dėmesys skiriamas aukštos kvalifikacijos specialistų prognozavimui bei realaus specialistų poreikio nustatymui. Todėl būtina numatyti aukštos kvalifikacijos specialistų porei
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Šoliūnaitė, Raminta. "Specialistų pritraukimas į Gruzijos energetikos sektorių." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090616_112922-20468.

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Baigiamajame bakalauro darbe analizuojama specialisų pritraukimo į Gruzijos energetikos sektorių problema.<br>This final bachlor thesis analyzes object: Attracting specialist to Georgian energy sector.
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Jordaan, Josina Hermeine. "A marketing framework to enhance healthcare professionals' prescription for specialised infant formula." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/8340.

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The marketing of infant feeding products is almost impossible as the infant nutrition industry is highly regulated. Despite operating under strict regulations, the infant formula manufacturing companies still generate high revenues on an annual basis. The infant formula manufacturing industry operates under a value chain which can be broken down into six sequential steps. These steps are: (1) Translational science; (2) Product development; (3) Clinical research; (4) Product notification; (5) Reimbursement granting and (6) Product marketing. Medical nutrition companies aspire to understand prod
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Books on the topic "Marketing specialist"

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Alexander, Nicholas. Specialist retailers and general stores: A marketing life cycle. University of Edinburgh. Department of Business Studies, 1988.

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Nursing, Royal College of, ed. Marketing community and specialist nursing services: An RCN guide. Royal College of Nursing, 1998.

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Mavor, James. The economic results of the specialist production and marketing of wheat. Ginn, 1996.

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Christopher, Lord, and Wyatt Margaret, eds. Specialists: Manchester's directory of creative marketing services. Christopher Lord Design, 1993.

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Lord, Christopher. Specialists: Manchester's directory of creative and marketing services. Christopher Lord Design, 1994.

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Malcolm, McDonald, ed. Marketing in a nutshell: Key concepts for non-specialists. Butterworth-Heinemann, 2007.

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J, Steele David. The million dollar practice: Leveraging your expertise to build a successful business that makes a difference. John Wiley & Sons, 2012.

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Powers, Nicholas John. Federal marketing orders for fruits, vegetables, nuts, and speciality crops. U.S. Dept. of Agriculture, Economic Research Service, 1990.

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Rosen, David. Off-Hollywood: The making & marketing of American speciality films. Independent Feature Project, 1987.

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Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog
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Book chapters on the topic "Marketing specialist"

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Shastry, Harsha C., B. T. Lakshmipathi, Manohar, et al. "Case Study 11: Citrus Ventures—Distressed Asset Specialist." In Strategic Marketing Cases in Emerging Markets. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51545-8_11.

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Appleyard, Keith, and Nancy Appleyard. "The professional marketing specialist: branding the learning product." In The Professional Teacher in Further Education. Routledge, 2025. https://doi.org/10.4324/9781041057574-6.

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Barnett, Andi, and Joe Skelley. "Public Relations Specialist, and Communications, Marketing and Event Specialist, OverDrive Digital Bookmobile, United States." In Literacy and Reading Programmes for Children and Young People: Case Studies from Around the Globe. Apple Academic Press, 2021. http://dx.doi.org/10.1201/9781003189268-13.

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Barnett, Andi, and Joe Skelley. "Public Relations Specialist, and Communications, Marketing and Event Specialist, OverDrive Digital Bookmobile, United States." In Literacy and Reading Programmes for Children and Young People: Case Studies from Around the Globe. Apple Academic Press, 2021. http://dx.doi.org/10.1201/9781003189268-13.

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Shastry, Harsha C., B. T. Lakshmipathi, Manohar, et al. "Teaching Note: Case 11: Citrus Ventures—Distressed Asset Specialist." In Instructor's Manual for Strategic Marketing Cases in Emerging Markets. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52697-3_11.

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Rao, C. P., and L. Joseph Rosenberg. "Service Provider and Receiver Perceptual Gap Analysis For Effective Dental Specialist Services Marketing." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_119.

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Carrasco Gubernatis, Diego Adolfo. "Understanding Digital Marketing Specialists and Their Types." In The Digital Marketer's Playbook. Apress, 2024. https://doi.org/10.1007/979-8-8688-0546-2_25.

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Cicha, Karina, and Mariia Rizun. "Core Competencies for Future Marketing Specialists in Poland—Explanatory Study." In Smart Innovation, Systems and Technologies. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-96-3081-3_50.

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Leonard, Myron J. "Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_12.

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Miranda, Mario J. "Investigating In-Store Shoppers’ Responses to Price Specials: A Research Methodology." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_125.

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Conference papers on the topic "Marketing specialist"

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Polyakova, Ganna. "ENVIRONMENTAL, MARKETING-MONITORING AND STAKEHOLDER APPROACHES TO INSTITUTIONAL QUALITY ASSURANCE IN HIGHER EDUCATION." In PSYCHOLOGICAL AND PEDAGOGICAL PROBLEMS OF MODERN SPECIALIST FORMATION. ХОГОКЗ (KRPOCH), 2017. http://dx.doi.org/10.26697/9789669726094.2017.131.

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Ababkova, M. Yu. "Cognitive Marketing Research On Biofeedback Basis For Enhancing Students' Skills." In PCSF 2019 - 9th PCSF Professional Сulture of the Specialist of the Future. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.12.56.

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Kazanskaya, Evgeniya V. "Marketing Communication And Interaction Systems For Small Businesses." In Joint Conferences: 20th Professional Culture of the Specialist of the Future & 12th Communicative Strategies of Information Society. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.12.03.74.

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Sakai, Kazuo, and Yasunobu Ito. "The process of explaining secondary findings in cancer genome panel testing, putting into consideration patient benefit." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006419.

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This study aims to explore ways to improve the burden on medical professionals {oncologists, physicians, genetic specialists, hereditary tumour specialists, genetic counsellors} and the benefits for patients in the process of precision oncology genetic test and its secondary findings with a service management perspective. Since former US President Obama announced the Precision Medicine Initiative in his 2015 State of the Union address, the terms and concepts of precision medicine have rapidly gained ground in Japan. Cancer genome medicine is the field in which the implementation of precision m
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TODOROVA, Ana, and Svilena RUSKOVA. "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/093.

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Data are undeniably crucial to success in the digital economy and modern marketing landscape, strongly influenced by artificial intelligence apps. With the help of the data, specialists derive regularities, define target audiences, and increase the effectiveness of their strategies and activities. Last but not least, they allow merchants to provide their customers with more personalised experiences. However, while data have become indispensable, it is not enough to build loyalty and an authentic connection with consumers. Current research shows that in the technology-dominated world, understan
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Muhadi, Muhadi, and Winda Lusia. "Analysis Of Marketing Strategy And Marketing Mix On New Patient Visit Of Specialistic Polyclinic." In The 2nd International Symposium of Public Health. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007508700370040.

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He, Congxi, Shuang Wang, and Zhixin Cui. "Analysis on Evaluation Channels of Talent Training Quality for Marketing Speciality." In International Conference on Education Studies: Experience and Innovation (ICESEI 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201128.048.

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Ingene, Charles A., and Ikuo Takahashi. "DETERMINATS OF JAPANESE HOUSEHOLD EXPENDITURE ON CONSUMER GOODS SPECIALITY RETAILERS: 1991 – 2014." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.05.01.

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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data.
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L. Orsini, Joseph. "Teaching Database Research Methods in Marketing Research Classes: A View from the Trenches." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2551.

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The opportunities provided by the continuous growth in computer storage capacity have led to the development of methods to investigate large databases. However, while industry is heavily involved in research using databases, primarily for marketing purposes, the university academic component of the marketing research discipline has not yet caught up with industry practice. This study discusses database research methods, along with the impact on the neec for the teaching of business and marketing research using databases and their methodologies. Suggestions made, include team teaching and the f
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Reports on the topic "Marketing specialist"

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Vakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3762.

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The article presents the possibilities of using game simulator Sotware Inc in the training of future software engineer in higher education. Attention is drawn to some specific settings that need to be taken into account when training in the course of training future software engineers. More and more educational institutions are introducing new teaching methods, which result in the use of engineering students, in particular, future software engineers, to deal with real professional situations in the learning process. The use of modern ICT, including game simulators, in the educational process,
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Mintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], 2018. http://dx.doi.org/10.31812/123456789/2673.

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The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that includ
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