Relevant bibliographies by topics / Marketing wellness

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing wellness'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Marketing wellness"

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Dod, Glenna A., and Glenda Earwood-Smith. "Marketing a Wellness Program." NASPA Journal 26, no. 2 (1988): 105–9. http://dx.doi.org/10.1080/00220973.1988.11072090.

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Campbell, David P. "Employee Wellness Program Marketing:." Health Marketing Quarterly 9, no. 3-4 (1992): 5–17. http://dx.doi.org/10.1300/j026v09n03_02.

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Bontrager, Faith, and Kimball P. Marshall. "Wellness marketing in the corporate context." International Journal of Pharmaceutical and Healthcare Marketing 14, no. 2 (2020): 273–88. http://dx.doi.org/10.1108/ijphm-04-2019-0027.

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Purpose This paper aims to provide a literature review of corporate wellness programs to develop recommendations for effective internal marketing of healthy behaviors in work environments. Design/methodology/approach A review of research literature published since 2000 addresses corporate wellness programs’ justifications and best program design practices. Findings Corporate and employee benefits documented in the literature are reviewed and best practices from published literature are identified to guide the design of wellness programs. These include framing clear messages, alignment of corpo
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Sunaryo, Sunaryo, Sri Astutiningsih, Sri Wahyono, and Puteri Shabrina Adani. "WELLNESS TOURISM MARKETING STRATEGY THROUGH SOCIAL MEDIA." Jurnal Analis Kebijakan 7, no. 1 (2023): 87–102. http://dx.doi.org/10.37145/jak.v7i1.614.

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Wellness tourism (wisata kebugaran) adalah wisata yang mengutamakan peningkatan kesehatan, kebugaran fisik dan pemulihan kesehatan spiritual wisatawan. Sebagai langkah operasional dalam mencapai tujuan pengembangan produk dan destinasi pariwisata, serta strategi pemasaran produk wisata wellness di Indonesia, Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) menetapkan beberapa strategi pemasaran, yaitu pemasaran pariwisata dan ekonomi kreatif berorientasi hasil dengan fokus pasar potensial; perluasan pangsa pasar produk ekonomi kreatif; dan pemanfaatan teknologi dalam mendukung pemasa
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Budden, Michael C., and Scott R. Browning. "The Marketing of Dental Wellness." Health Marketing Quarterly 7, no. 3-4 (1990): 23–32. http://dx.doi.org/10.1300/j026v07n03_03.

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Blades, Holland C. "Wellness." Health Marketing Quarterly 7, no. 3-4 (1990): 201–18. http://dx.doi.org/10.1300/j026v07n03_14.

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Szántó, Ákos, and Annamária Juhász. "Vallás és wellness." Recreation 10, no. 3 (2020): 24–26. http://dx.doi.org/10.21486/recreation.2020.10.3.3.

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E tanulmány célja annak bemutatása, hogy a wellness és a vallás, vagy talán helyesebben a vallásgyakorlás, a hitélet milyen remekül megférnek egymás mellet, sőt milyen jól kiegészíthetnék egymást. Sőt, egy kölcsönösen előnyös, egymást kölcsönösen erősítő együttműködés mindkét fél ügyfélkörét (vendégek és hívők) szélesíthet, és elégedettségüket növelhet. A wellness- és a vallási szakirodalom is ráadásul szinte ugyanazokat a tényezőket tartja alapvetőnek a jóllét eléréséhez. A wellness dimenzióinál megtalálhatók ugyanazok az elemek, melyeket a szakrális szakirodalom a lelki jóllét elemeiként meg
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Goel, Rahul, KK Veluri, and Sarbesh Mishra. "Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha." Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha 13, no. 3 (2024): 10882–93. https://doi.org/10.5281/zenodo.14249374.

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<em>Modern age makes use of Digital Marketing techniques for mass communication in most of the cases. Not just has it reduced the marketing cost by its effectiveness, but it has also enabled the business owners to reach the customers in a better way. It also aids in analysing and reviewing data on customers behaviours so that the wellness entrepreneurs can layout more proficient strategies for achieving business objectives. (Sheoliha et al 2023). There have been several studies done at health sector leverage on Digital Marketing. That being said of the numerous digital marketing option availab
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Chen, Lindsey N. "Communicating health and wellness." English Today 35, no. 1 (2018): 14–19. http://dx.doi.org/10.1017/s0266078418000068.

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The late 1990s saw a rapid growth in green marketing and organic food markets in the United States (Ottman, 2011). Widespread environmental awareness could explain the rise in the popularity of eco-friendly household products. More people than ever are discovering that going green is not only good for the body but also for the planet, as ‘consumers are concerned about the environmental and social impacts of the products they buy’ (Bonini &amp; Oppenheim, 2008: 56). Concurrently, marketing researchers have sought to understand different retail strategies concerning the branding of organic produ
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Hashemi, S. M., J. Jusoh, S. Kiumarsi, and Shno Mohammadi. "INFLUENCE FACTORS OF SPA AND WELLNESS TOURISM ON REVISIT INTENTION: THE MEDIATING ROLE OF INTERNATIONAL TOURIST MOTIVATION AND TOURIST SATISFACTION." International Journal of Research -GRANTHAALAYAH 3, no. 7 (2015): 1–11. http://dx.doi.org/10.29121/granthaalayah.v3.i7.2015.2976.

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Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to facilitate understanding of the relationship among these constructs. In addition, very few studies on exploring consumers’ needs for the spa and wellness have been conducted in Malaysian context. Previou
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Dissertations / Theses on the topic "Marketing wellness"

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SPURIO, MARIA PIA. "Wellness tourism." Doctoral thesis, Università Politecnica delle Marche, 2016. http://hdl.handle.net/11566/243050.

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L’industria del benessere, settore complesso e articolato, nel corso di questi ultimi decenni è stato protagonista di grandi cambiamenti e trasformazioni a livello nazionale ed internazionale. Ciò ha comportato un grande interesse interdisciplinare sul tema del benessere e del termalismo sviluppando così , differenti contributi di studi e analisi. La complessità del settore e la forte crescita della domanda , soprattutto come “prodotto integrato”, richiede risposte puntuali e concrete, oltreché, differenziate in termini di riorganizzazione dell’offerta . Una “domanda “che si traduce nella v
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Kopřiva, Vojtěch. "Marketingová strategie Wellness Kuřim." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223739.

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The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Zainuddin, Nadia. "Value co-creation in social marketing wellness services." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/47995/1/Nadia_Zainuddin_Thesis.pdf.

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Customer perceived value is concerned with the experiences of consumers when using a service and is often referred to in the context of service provision or on the basis of service quality (Auh, et al., 2007; Chang, 2008; Jackson, 2007; Laukkanen, 2007; Padgett & Mulvey, 2007; Shamdasani, Mukherjee & Malhotra, 2008). Understanding customer perceived value has benefits for social marketing and allows scholars and practitioners alike to identify why consumers engage in positive social behaviours through the use of services. Understanding consumers’ use of wellness services in particular is impor
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Navrátilová, Eva. "Marketingová strategie wellness zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206795.

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The master's thesis is focused on analysing a marketing strategy of a specific wellness facility. The analysis itself and recommendations based on it are both aims of the thesis. The theoretical part consists of three main segments - health and wellness tourism, marketing and the location description. The practical part is introduced by characterizing the facility and its business environment, by using PEST analysis, among others. Marketing mix is then used for the description of the product. Above gained findings are summarized in SWOT analysis. The innovation of the product which took place
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Pinheiro, Gonçalo Olivença. "Plano de marketing do well-being do Grupo Accor." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19595.

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Mestrado em Marketing<br>O wellness tornou-se um valor global dominante para o consumidor. Esta indústria que, em termos mundiais, representou em 2017, 4,2 mil milhões de euros em termos de mercado, tem crescido a um nível bastante superior ao da economia mundial. Face a este bom crescimento, a indústria hoteleira vê nela uma oportunidade imperdível para tocar verdadeiramente os corações e os espíritos dos seus hóspedes de uma maneira personalizada e única. Face a esta relevância, este trabalho de projeto propõe um plano de marketing para o departamento well-being (bem-estar) do grupo Accor,
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Raždíková, Kateřina. "Návrh marketingové strategie pro wellness komplex "Vitality"." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224631.

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This diploma thesis is focused on marketing strategy and communication plan for the new wellness complex "Vitality". The status of the wellness center is still being discussed and that it why was appropriate to create a whole marketing strategy that executives know how much money such promotions will cost. The whole finished diploma thesis will executives get for their own use.
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Havlíčková, Anna. "Marketingová strategie vybraného podniku cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192885.

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This Diploma thesis describes the marketing strategy of Infinit Ltd. The author focuses on the Vysočany Pool and Sauna world branch, which is located at the Wellness Hotel Step. In the analytic part the author uses the following methods: situation analysis, bench-marking and SWOT analysis. Within the marketing strategy the author describes the characteristics of the marketing mix. The result of this thesis is to give a suggestion that would improve the current situation of this branch.
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Bučková, Lenka. "Podnikatelský plán pro wellness hotel." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205309.

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The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.
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Pinto, Sara Elisabete Silva. "Relatório de estágio curricular realizado no Hotel Solverde Spa & Wellness Center." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22104.

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Mestrado em Línguas e Relações Empresariais<br>O presente Relatório foi elaborado no âmbito do Estágio Curricular realizado no Hotel Solverde Spa & Wellness Center, no contexto do Mestrado de Línguas e Relações Empresariais. O documento inicia-se com uma descrição da Entidade Acolhedora do Estágio, seguindo-se de uma análise detalhada de atividades efetuadas no Estágio. O objetivo principal deste documento passa por conseguir explicar a importância que o Marketing representa para uma Unidade Hoteleira de sucesso, como é o caso do Hotel Solverde, através de uma proposta de campanha a ser reali
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Feger, Claudia. "Die Wellness-Bewerbung Oder: Was Direktmarketing mit Journalismus zu tun hat." Universitätsbibliothek Chemnitz, 2005. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200501847.

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Books on the topic "Marketing wellness"

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R, Self Donald, and Busbin James W, eds. Marketing for health and wellness programs. Haworth Press, 1990.

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Hartman, Harvey. Marketing to the new natural consumer: Understanding trends in wellness. Hartman Group, 1999.

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László, Puczkó, and ScienceDirect (Online service), eds. Health and wellness tourism. Elsevier/Butterworth-Heinemann, 2009.

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Self, Donald, and James Busbin. Marketing for Health and Wellness Programs. Taylor & Francis Group, 2013.

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Self, Donald, and James Busbin. Marketing for Health and Wellness Programs. Taylor & Francis Group, 2017.

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Self, Donald, and James Busbin. Marketing for Health and Wellness Programs. Taylor & Francis Group, 2013.

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Self, Donald, and James Busbin. Marketing for Health and Wellness Programs. Taylor & Francis Group, 2013.

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Self, Donald, and James Busbin. Marketing for Health and Wellness Programs. Taylor & Francis Group, 2013.

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Marketing for Health and Wellness Programs. Routledge, 2013.

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Lukin, Aleksandar. Marketing-Konzeption Für Wellness-Kreuzfahrten in Kroatien. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2003.

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Book chapters on the topic "Marketing wellness"

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Zollo, Anna, Biagio Simonetti, Vincenzo Salsano, and Carlos Rueda-Armengot. "Promotion and Marketing: Marketing Strategies, Italy, Regional Development." In Health and Wellness Tourism. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11490-3_5.

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Lesh, Steven G., and Catherine Rush Thompson. "Marketing Health and Wellness." In Prevention Practice and Health Promotion, 2nd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003525882-19.

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Gibson, Su, and Drew Martin. "Marketing wellness in paradise." In International Case Studies in Tourism Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003182856-2.

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Ng, Sandy, Kimberley Dunstone, and Mike Reid. "Persuasive Design of Wellness Apps: Consumer Behavior Perspective." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_114.

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Efstathiou, Anna, and Christina Vergopoulou. "Contemporary Social Context and New Trends in Hospitality Interior Design. Reference to a Semiotic Reading of the Interaction." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_28.

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AbstractHospitality design covers a vast range of temporary living and use of a space, a variety of needs and target groups. The design of those spaces is inseparable from external factors. A revised background for tourism and travelers is defined in the contemporary era by the pandemic, the energy crisis, the escalating climate change and the environmental crisis. In the present paper some of the new requirements and trends resulting from the above-mentioned conditions and affecting hospitality design will be discussed. Health and wellness are of major significance among them Additionally, th
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Vigolo, Vania, and Angelo Bonfanti. "Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness Tourists." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_192.

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Cuyan-Paiz, Luis, Edsson García-Canizales, and Janio Jadán-Guerrero. "The Impact of Advertising on Self-medication: Considerations for Project Management and Leadership in the Health and Wellness Industry." In Marketing and Smart Technologies. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-1552-7_38.

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Gkintoni, Evgenia, Georgios Telonis, Constantinos Halkiopoulos, and Basilis Boutsinas. "Next-Gen Wellness: AI, MBCT, and Data-Driven Marketing Transforming Health Tourism." In Springer Proceedings in Business and Economics. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-78471-2_37.

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Le, Huong-Linh, and Pham Huong Giang. "Exploring Stakeholder Value Through Mindful Marketing: The Case Of Health And Wellness Sector." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2025. https://doi.org/10.2991/978-94-6463-694-9_27.

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Marques, Diana, Teresa Pedreiro, and Bruno Barbosa Sousa. "Current Digital Healthcare and Wellness Tourism." In Analyzing Current Digital Healthcare Trends Using Social Networks. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-1934-5.ch001.

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Under the term “digital health,” advanced medical technologies, disruptive innovations, and digital communication have gradually become inseparable from providing best practice healthcare. With the increasing importance of health and wellness tourism, thermalism has become a very competitive product wanted by tourists who need treatments that are not available in their country due to lack of availability or because they are quite expensive. Since tourism is integrated in the services sector, a set of relational marketing strategies can be applied to establish and maintain relationships with to
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Conference papers on the topic "Marketing wellness"

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Munusamy, Kalarani. "Revolutionizing Customer Service in a DNA-Based Nutrition and Wellness Centre [DNA HQ]." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.11.

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Nakami, Shinya. "A STUDY OF HEALTH AND WELLNESS MARKETING OF SUPERMARKETS IN JAPAN." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.02.08.03.

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Ansell, Margaret, and Ariel Pomputius. "Reimagining Print Materials in a Health Science Context: Creating and Marketing a Wellness Collection." In Charleston Conference. Purdue University Press, 2018. http://dx.doi.org/10.5703/1288284316657.

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Dobrovolschi, Marina. "Entrepreneurial Behavior in the Health Tourism Market." In International Scientific Conference ”Development Through Research and Innovation - 2023”, 4nd Edition. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/dri2023.18.

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The health tourism market includes economic sectors with different objects of activity that aim to obtain profit by increasing the number of visitors, turning them into customers, using modern marketing tools, and being one step ahead of the competition. Thus, we encounter sedentary, adaptable, or in-trend behaviors of entrepreneurs who contribute directly or indirectly through their actions to the development of medical, wellness, and SPA tourism. This study is a descriptive analysis of entrepreneurial behaviors, to present the bond between digitalization, researcher activity, sustainability,
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Vesić, Marina. "Analysis of the offer and segmentation of tourists: Users of wellness and spa hotels in Serbia." In Zbornik radova – VI Kongres geografa Srbije sa medunarodnim ucešcem. University of Belgrade - Faculty of Geography, Belgrade, 2024. https://doi.org/10.5937/kongef24075v.

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Modern hotels are built and based on their business in such a way that they meet the modern trends on the domestic and international tourist market. The primacy is taken by the so-called "green hotels", hotels in an unpolluted, natural environment and hotels that take care of the health of the body and spirit of their guests - wellness and spa hotels. Wellness tourism is practiced by healthy people who travel to preserve and improve their health, and the concept itself implies a healthier diet, exercise, building healthy eating habits, with the main goal of achieving a balance of body, mind an
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Dobrovolschi, Marina. "Health tourism market segmentation." In International Scientific Conference ”Development Through Research and Innovation - 2024”, 4th Edition. Academy of Economic Studies of Moldova, 2025. https://doi.org/10.53486/dri2024.11.

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Health and tourism are viewed together as a growing industry based on strong opportunities to develop a new face of healthcare away from home. These social and economic sectors have different aims, creating a way for profitable business. Health units become entrepreneurs, and patients are targeted as customers. The study's main objective is to show the importance of market segmentation strategy, which entrepreneurs view as an opportunity to gain present customers for their future products or services. It is qualitative research based on semi-structured interviews of 12 people (3 doctors, 3 tou
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Reports on the topic "Marketing wellness"

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Pytlovany, Amy. Recruitment Marketing: How Do Wellness and Work-Life Benefits Influence Employer Image Perceptions, Organizational Attraction, and Job Pursuit Intentions? Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.7215.

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