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Dissertations / Theses on the topic 'Online sales'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

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Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social

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Caparrós, Vicente Ana Belén. "Social Sales: una nueva manera de intermediación turística online." Doctoral thesis, Universitat de Girona, 2019. http://hdl.handle.net/10803/670290.

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The evolution of tourism has experienced different circumstances due to changes in the tourism intermediation system. These changes occurred since the beginning of modern tourism. One of the cyclic changes was the introduction of the tour operators that generated a distribution model towards the intermediation; while the Internet caused the maximum disintermediation in its beginnings. Now, ICT has taken a leading role in its use becoming a growing trend and an opportunity to create new relationships, also the aggregators and the use of mobile platforms such as communication channel. This r

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3

SJÖLANDER, REBECCA, and LENA LANGEGGER. "Multi-channel Sales Distribution- Should Online Retailers Expand Offline?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17381.

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The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. Online fashion companies now have to consider new strategies to further evolve their businesses. Innovative Online companies have taken action towards a multi-channel sales distribution strategy, some have even gone as far as adopting an omni-channel approach. With that stat

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4

Berter, Emma, and Christina Blomqvist. "Online Consumer Sales Promotion : A study of four American companies' websites." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5013.

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<p><strong><p>Title:</p>Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. <strong><p>Authors:</p>Emma Berter and Christina Blomqvist <strong><p>Advisor:</p>Venilton Reinert <strong><p>Level:</p>Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 <strong><p>Keywords:</p>Online marketing, marketing mix, consumer sales promotion <strong><p>Question:</p>How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? <strong><p>Purpose:</p>The purpose was to investigate how consumer sal

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Lockett, Asia R. "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5896.

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Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business

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Součková, Pavla. "Srovnání online prodeje vybraných produktů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162262.

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The first part is focused on internet sales and its specifics and benefits in business. There are summarized advantages and disadvantages of Internet marketing for online sales. In the second chapter there are analysed statistical data of the development of online sales. It is focused in detail on the development in the Czech Republic. In the main part there are compared online product sales in selected eshops in relation to the statistical outputs. Detailed comparison of sortiment and prices of sales is realized on example of LED televisions. Furthermore there are compared delivery and paymen

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7

Strömsholm, Lovisa, and Karin Wu. "Channel Partner - Atlas Copco : Increasing the engagement of the different players in the sales channel." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260768.

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The Atlas Copco group is an industrial group of companies that are making sales with customers located all around the world. This thesis is done at the ACTA-GI division (Atlas Copco Tools and Assembly Systems GI Division), where the sales process stretches through four main players; the Atlas Copco headquarter in Stockholm, local customer centers, distributors and end customers. When having several different players in the sales process, the communication between these may sometimes be deficient. When news and information from the headquarter is released, it has to travel through several ins

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8

Calixto, Chavez Angelo Fernando, Espino Fabricio Humberto Espinoza, Vera Nicole Pinedo, León Belly Grace Pucutay, and Saca Shulyandra Ttayu Valer. "Modelo de Negocio Online para la comercialización de prendas de vestir." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652305.

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La tendencia y la incertidumbre en la compra por internet están cambiando. En el 2019 se registró que cerca de 6 millones de peruanos realizan compras por internet, eso representa el 24% de la población que va en aumento más aún por la crisis generada por la llega del coronavirus que ha motivado a que muchas empresas empiezan a cambiar su proceso de ventas adecuando su modelo de negocio a la nueva forma de consumo de las personas. Asimismo, en Perú la micro y pequeña empresa supera el 95% del total, según estudio de “Brechas para el emprendimiento del Observatorio de la Alianza del Pacífico”.

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GUO, Xiaoning. "The effect of online consumer reviews on new product sales : a study of amazon.com." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/8.

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In recent years, online word-of-mouth (WOM) communication in the form of online consumer reviews has become a major information source for consumers planning to purchase a new product. With the help of online reviews, consumers can access diverse opinions from others who have bought or used the new products before making their purchase decisions. This study compares the impact of online reviews on the sales of two types of new products (experience vs. search products) over time, in terms of the volume and valence of online consumer reviews. Using the data collected from Amazon.com over a perio

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10

Li, Cui. "Social capital in an online brand community : Volkswagen in China." Thesis, University of Portsmouth, 2013. https://researchportal.port.ac.uk/portal/en/theses/social-capital-in-an-online-brand-community(274db464-6dc7-43cb-b1bc-375ffaba1b35).html.

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Over the past ten years, mainly as a result of developments in digital technology and social media, academics and practitioners have become more interested in communities. The number of studies investigating online brand communities (OBCs) has been increasing with most attention being paid to the characteristics, functions and benefits associated with OBCs. However, an important aspect of OBCs has been overlooked, which is the contribution of social capital to the communities and the impact on brands. This research seeks to fill this gap by developing an understanding of social capital in orde

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Machado, Marta Dias Pereira. "O conflito de canais e uma estratégia de e-business na Osram Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7520.

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Mestrado em Gestão de Sistemas de Informação<br>Nos últimos anos tem-se verificado um aumento na adesão das empresas ao e-business. Este tipo de negócio tem vindo a ganhar muitos adeptos uma vez que permite um maior crescimento e divulgação das marcas, ao mesmo tempo que automatiza e simplifica tarefas e processos de negócio que passam a ser feitos com recurso a meios eletrónicos. Este trabalho pretende identificar a melhor forma de proporcionar a possibilidade de compra online de produtos OSRAM em Portugal. Desta forma, utilizando a literatura existente, a documentação disponibilizada pela o

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Elfving, Matilda. "Exploring the Experience of Branded Mobile Apps within Direct Selling : Insights from Sales Representatives’ Perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64282.

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Technology is becoming more central to people’s lives than ever before, and the most widely embraced technological device on the consumer market are mobile phones. This creates an ever-increasing market place for mobile apps, which during 2016 had revenues amounted to 88.3 billion U.S. dollars. The number is expected to increase, and together is estimated to generate 188.9 billion U.S. dollars in revenues 2020. One of the industries affected by this strong online presence is direct selling, where branded mobile apps have started to be used as a sales tool for sales representatives. The apps ai

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13

Künnen, Andrea [Verfasser], and Dominik [Akademischer Betreuer] Papies. "Pricing in Online Retailing : Understanding Drivers of Sales, Revenue, and Profit / Andrea Künnen ; Betreuer: Dominik Papies." Tübingen : Universitätsbibliothek Tübingen, 2019. http://d-nb.info/1200916174/34.

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Wolf, James Richard Jr. "Friction and trust in online markets." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1149085485.

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15

Bolm, Nadine, and Betty Hartigan. "From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75883.

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Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2018 Title: From Bags to Boxes: A Study of the Consumers Perception of Value in Online Fashion Retail Sales Authors: Nadine Bolm, Betty Hartigan Supervisor: Michaela Sandell Examiner: Åsa Devine Background: Online retail sales has been growing steadily since the late twentieth century. Fashion, as a segment of the online marketplace, is the largest market in cyberspa

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BIÖRCK, DANIEL, and TOM THOMASSON. "Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry." Thesis, KTH, Entreprenörskap och Innovation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147768.

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The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. Since e-commerce is a suitable strategy for rapid growth, it is especially important for managers to understand the impact e-commerce has on their businesses. To be able to have the ability to survive in the long-term industrial competitiveness, firms have to continuously improve their knowledge base about the factors that must be considered when choosing sales channels in the cl

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17

Zhai, Ting. "Hollywood Stock Exchange method applied to automobile industry: Online trade platform of marketing forecast for future automobile model sales." Thesis, University of Ottawa (Canada), 2005. http://hdl.handle.net/10393/27098.

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The Hollywood Stock Exchange (HSX) is an online stock platform used as a tool for the market research and movie production in the movie industry. The purpose of the thesis is to make a study of the possibility of simulating an online automobile stock trade platform for the automobile industry in its market research and forecasts about the future auto model sales through insightful data analysis of the feedback and customer behaviors with the similar approach of the HSX. The author's study shows some rather encouraging results about the applicability of the ASE for the automobile industry forec

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Tung, Edward C. (Edward Chenyee). "The drivers of retail performance : the true value of online and in-store sales in an evolving retail industry." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/120644.

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Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 59-62).<br>This thesis examines the spatial and operational efficiencies of major US retailers in relation to their physical real estate and e-commerce footprints. The continued rise of e-commerce has altered the dynamics of the retail industry in such a way that has forced retailers to drastically reallocate their resources to stay profitabl

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19

Li, Xiaolin. "An Empirical Examination of Factors Affecting Adoption of An Online Direct Sales Channel by Small and Medium-Sized Enterprises." Kent State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=kent1214531897.

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20

Rowe, Michelle. "Collaborative commerce adoption : antecedents and inhibitors for small and medium enterprises." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2009. https://ro.ecu.edu.au/theses/1853.

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Collaborative commerce (c-commerce) involves the coming together of individual organizations to share information, knowledge and resources via technology. This study reports findings as they relate to small and medium enterprises’ (SMEs) adoption of ccommerce in Australia. It forms part of a broader study developed from an Australian Research Council (ARC) grant investigating c-commerce and its adoption by SMEs and its place in regional knowledge networks. This research served to identify antecedents and inhibitors to SME c-commerce adoption and was formulated to achieve the following primary

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21

Briones-Castañeda, Erika, Gianmarco Carlos-Ramon, Carlos Torres-Sifuentes, Jose Rojas-García, and Carlos Raymundo-Ibañez. "Digital Transformation Model with a Focus on Total Quality Management and Lean Manufacturing to Increase Online Sales in Textile SMEs." Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/653776.

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Santos, Fernando Maria Fonseca Vidal Borja. "O setor do calçado em Portugal e a sua transformação à luz da indústria 4.0 : um estudo de caso múltiplo." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16746.

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Mestrado em Economia Internacional e Estudos Europeus<br>A presente dissertação retrata a evolução histórica do setor do calçado, desde finais do século XIX e a sua visão estratégica para o futuro, nomeadamente no que respeita à Indústria 4.0. Serão ainda abordados mais especificamente os conceitos de E-commerce e Vendas Online. Partindo-se das Hipóteses que - o processo de transição para a Indústria 4.0 é uma prioridade para as empresas portuguesas do setor do calçado e que esta evolução trouxe transformações significativas na forma como estas se organizam, em termos produtivos e comerciais,

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23

Liang, Yitian. "Economic design in the virtual world : the fee structure and sales mechanism in the P2P trading market in online video games." Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/62074.

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Massively multiplayer online games (MMOGs), often referred to as online video games —which enable players to interact with each other in a virtual world—generate significant and growing economic value. The predominant business model is free-to-play, in which collecting fees from in-game player-to-player (P2P) trading markets is an important way for firms to generate revenue. Surprisingly, quantitative research on the free-to-play business model in this industry is limited and, in particular, a thorough empirical investigation of the design of the P2P market is lacking. This thesis

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Suzic, Svetlana. "The impact of online sales configurators on mass-customization capability: the role of complementarities with product modularity and product knowledge absorption from customers." Doctoral thesis, Università degli studi di Padova, 2019. http://hdl.handle.net/11577/3424739.

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Mass-customization capability (MCC) denotes an organization’s ability to provide customized products and services that fulfil each customer’s idiosyncratic needs without considerable trade-offs in cost, delivery, and quality. The existing literature recognizes that online sales configurators (OSCs), which are software applications that enable customers to self-customize their product solutions online, play an important role in MCC development. However, large-scale empirical studies focused on the impact of using an OSC on MCC are still missing. The present research starts to narrow this gap by

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Štencel, David. "Analýza prodeje hudby prostřednictvím Internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15947.

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The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to

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Benešová, Eliška. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-401078.

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Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situat

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To, Bich Ngoc. "Specifika komerčních komunikací ve Vietnamu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125141.

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This diploma thesis deals with the commercial communications market in Vietnam and describes its specifics. The guideline to comparison is the Czech market of commercial communications. The first chapter deals with the theoretical basis. Six forms of commercial communications (Advertising, Direct Marketing, Sales Promotion, Public Relations, Sponsoring and Online Communication) are included in a wider framework of marketing communications. The second chapter introduces Vietnam to the reader; the emphasis is laid on the economic situation of the country, history and culture. The third chapter p

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Тихонов, Р. Є. "Створення інтернет-магазину комп'ютерного обладнання на базі відкритого веб-фреймворку". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/23536.

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Тихонов, Р. Є. Створення інтернет-магазину комп'ютерного обладнання на базі відкритого веб-фреймворку : випускна кваліфікаційна робота : 123 "Комп’ютерна інженерія" / Р. Є. Тихонов ; керівник роботи С. С. Стасюк ; НУ "Чернігівська політехніка", кафедра інформаційних та комп’ютерних систем. – Чернігів, 2020. – 64 с.<br>Розроблено інтернет-магазин з продажу комп’ютерого обладнання на базі відкритого веб-фреймворку, який дозволяє додавати товари до корзини, додавати відгуки про товар, додавати інформацію до свого профілю, додавати товари до списку бажань, здійснювати швидкий огляд товарів, здійсн

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Харченко, Микола Олексійович, Николай Алексеевич Харченко, Mykola Oleksiiovych Kharchenko та Є. О. Скрипка. "Оптимізація витрат підприємства в умовах обмежень". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/87599.

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Сьогодні перед більшістю підприємств України постала непроста задача, а саме зміна тактики ведення бізнесу з оглядом на новий технологічний уклад з одного боку, а з іншого – вплив пандемії та перехід на онлайн. Ці зміни безумовно вплинуть на витрати підприємства, при чому у різних напрямах.<br>Today, most Ukrainian enterprises face a difficult task, namely to change the tactics of doing business in view of the new technological way on the one hand, and on the other - the impact of the pandemic and the transition to online. These changes will certainly affect the costs of the enterprise, and in

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Shabnam, Pazhman. "Konsumenternas köpvanor inom olika försäljningskanaler : Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25156.

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In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habi

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Ярось, О. Р. "Розвиток онлайн-торгівлі в Україні: вплив COVID19". Master's thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81878.

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Через стрімкий розвиток інформаційних технологій, збільшення ролі глобальної мережі Інтернет і комплексної автоматизація галузей економіки, використання електронної комерції для підприємств стало важливим не тільки для збереження, а й для розширення позицій на ринку. Актуальність роботи полягає в тому, що використання Інтернету в бізнес набуває стратегічне значення. Електронна комерція - це термін, що включає ділові та фінансові операції в Інтернеті. Сюди входять купівля-продаж товарів, електронний банкінг та безготівкові розрахунки, маркетинг електронною поштою. Більше того, ця галузь буде

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Labská, Julie. "Vliv technologií na hudební průmysl z hlediska distribuce hudby." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162616.

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Diploma thesis deals with the influence of technologies on the music industry in terms of music distribution. In the first part the two major issues are discussed for deeper understanding of the topic. The change of perception and creation of music over certain period of time and the development of technologies related to music in historical context. Following chapters are mainly focused on current technologies, digitalization and the internet, and global turnovers which have had impact on distribution of music as a consequence of technological spread. In addition to this, the issue of legal a

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Лантух, Р. І. "Інтернет-магазин з продажу цифрових товарів для геймерів на базі CMS WordPress". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/23051.

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Лантух, Р. І. Інтернет-магазин з продажу цифрових товарів для геймерів на базі CMS WordPress : випускна кваліфікаційна робота : 123 "Кoмп’ютepнa iнжeнepiя" / Р. І. Лантух ; керівник роботи А. І. Роговенко ; НУ "Чернігівська політехніка", кафедра iнфopмaцiйниx тa кoмп’ютepниx cиcтeм. – Чернігів, 2021. – 69 с.<br>Розроблено сайт інтернет-магазину цифрових товарів для геймерів на базі CMS WordPress. Інтернет-магазин обов’язково повинен мати каталог товарів, які розділені по категоріям та зрозумілий для усіх людей інтерфейс. Був проведений аналіз та детально описані всі шляхи вирішення завдань, з

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Бузинов, В. М. "Інтернет-магазин на базі відкритого веб-фреймворку Wordpress та плагіну WooCommerce". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/23007.

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Бузинов, В. М. Інтернет-магазин на базі відкритого веб-фреймворку Wordpress та плагіну WooCommerce : випускна кваліфікаційна робота : 123 "Кoмп’ютepнa iнжeнepiя" / В. М. Бузинов ; керівник роботи А. І. Роговенко ; НУ "Чернігівська політехніка", кафедра iнфopмaцiйниx тa кoмп’ютepниx cиcтeм. – Чернігів, 2021. – 64 с.<br>Було розроблено інтернет-магазин з продажу комп’ютерних комплектуючих на базі безкоштовної CMS WordPress та з використанням умовно-безкоштовного плагіну WooCommerce, який дозволяє у найкоротші терміни розгорнути невеликі та середні інтернет-магазини. При розробці магазину, необхі

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Abo, Ismail Yasser. "La commercialisation en ligne et l'exclusivité territoriale." Thesis, Montpellier 1, 2010. http://www.theses.fr/2010MON10059.

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Le commerce électronique a suscité une véritable révolution commerciale. En raison de sa nature dématérialisée et transfrontière, il a fait naître de nouvelles interrogations pour le juriste autour l'impact de ce type particulier de commerce sur les angles de la vie économique. Un de ces angles importants est le réseau de distribution qui organise une répartition géographique de la clientèle dans la mesure où le distributeur agréé bénéficie d'un monopole de commercialisation sur un territoire déterminé. Ainsi, la commercialisation en ligne peut constituer un frein puissant à l'exclusivité terr

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Kollár, Robin. "Komunikační mix společnosti při vstupu na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414488.

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This Diploma thesis is focused on the communication mix of a manufacturer and a seller of glass products and decorations named Royal Crystal, s.r.o. during its expansion into the global market through an online shop. This company was founded in 2011 and belongs among the largest glass manufacturers in the Czech Republic. This thesis describes elements of communication, that will help to increase the efficiency of communication of this company in the global market.

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PAN, YI-YUN, and 潘儀芸. "The Impact of Online Sales Activities on Sales Revenue: Analysis of Customer Characteristic." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vh3m85.

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碩士<br>逢甲大學<br>財務金融學系<br>107<br>In recent years, big data analysis has changed from a trend to the capabilities that companies need. The e-commerce market is constantly evolving. Through online sales and service, company can quickly collect consumer information. With in-depth analysis of big data, company can develop various marketing strategies, product prices and goals. This study is based on the Y company, which is a multinational ecommerce beauty company in Taiwan. By analyzing Y company’s member information, marketing calendars and orders. Find out if consumers have a preference for pro

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Hsieh, Yu-Ping, and 謝于萍. "Exploring the Phenomena of Online Flash Sales in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/70024108423241434290.

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碩士<br>國立暨南國際大學<br>資訊管理學系<br>102<br>People's daily life, social interactions and consumption patterns have been changed by Internet and E-commerce. Many companies also changed their business model to the online virtual market. Now people can buy items simply when they just connected to the Internet. A new type of flash sales was appeared in 2010. Consumers gathered in a platform which combined with the diversity of product Information and diversification discount. Consumers can search the information about catering, accommodation, entertainment and so on from the platform. For stores, platform

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Wu, Chuan-Yi, and 吳全益. "Repeat Sales Forecasting for CD online Shopping in Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/34105951063856949038.

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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>96<br>Along with the development of marketing, the companies notify the fact that the customer is important to the market competition and their future development. The customer relationship management has become a very important aspect of business management. The core of customer relationship management is customer behavior prediction. The major objective of this research is to assist companies in forecasting the repeat purchase behavior of customer. Aiming at the BG/NBD prediction model (Fader and Hardie 2001), this research applying a simple stochastic mode

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Caballero, Luis Alberto Mendieta. "“The impact of online ratings on video game sales”." Master's thesis, 2015. http://hdl.handle.net/10362/15686.

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Online third-party reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products and services that in many cases offer more than tangible features. This study intends to quantify the impact online ratings have over video game sales by conducting a linear regression analysis on 300 titles for the previous console generation (PlayStation® 3 and Xbox® 360) using a data from the video game industry to understand the existing influence on this particular market. The findings showed that these variables have a weak linear relations

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Chiang, Chun-ta, and 江俊達. "The Impact of Online Word of Mouth on Smartphone Sales." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ff88g5.

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碩士<br>國立中央大學<br>資訊管理學系<br>103<br>Online word-of-mouth (WOM) is shown to influence sales significantly, but the impact of WOM on different types of products over time remains unknown. This study examines the influence of product prices and brand strength on the relationship between online WOM and sales over time. To conduct the study, we selected four types of smartphones (high/low prices * strong/weak brand) and collected weekly sales data and online WOM of these smartphones from Tmall.com for six months (2014 May-October). The results show that: (1) the valence of WOM and the volume of WOM si

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Caron, Carolina Luisa Von. "Automotive online sales in Europe: a supply and demand analysis." Master's thesis, 2020. http://hdl.handle.net/10362/108491.

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The rise of e-commerce has reached the automotive industry and spurred online sales of cars. This study conducts a supply and demand analysis of automotive online sales across Europe. For this, the advancements of car manufacturers are investigated and matched with the demand of customers. The study finds that car manufacturers are starting to move online but few offer a comprehensive online customer experience yet. Customers, however, already conduct substantial parts of their journey online and increasingly demand online sales. Recommendations for car manufacturers are der

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Greef, Douwe de. "Discount usage in online sales : insights from a Portuguese retailer." Master's thesis, 2018. http://hdl.handle.net/10400.14/26918.

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Objectives – The objectives of this research are to evaluate the use of discounts in online sales to generate revenue and to identify factors that impact the use of discounts by consumers. Method – A very extensive dataset containing orders placed over the course of one year were analysed in order to identify significant predictors in discount usage. Findings – This research found that (1) being a first time shopper does not lead to a higher discount usage; (2) consumers who use more discounts are more likely to churn; (3) discount usage decreases as purchasing power increases; (4) while the

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Li, Jung-An, and 李忠安. "Discussion on the business tax system of small-scale business operators in physical sales and online sales." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/233yd9.

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Lin, Yun, and 林昀. "Effect on Sales Trend Pattern of Ad-based Online Group Buying." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/m7r9z7.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>104<br>Online group buying has become more and more popular in recent years, and has developed a new style of ad-based business model. Past researches took final sales amount to measure advertisement performance; however, they cannot give advice to advertisers about how long advertisements should be promoted, which cannot control cost efficiently. Moreover, researches about final sales amount cannot indicate factors that affect whole sales progress . Therefore, our research attempt to find out what factors will influence sales trend pattern rather than final sales

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WANG, YI-TING, and 汪伊婷. "The process of online insurance sales courses for Farmer/Fisherman Associations." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qsp6zt.

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碩士<br>東吳大學<br>企業管理學系<br>105<br>The bureau of agricultural finance was built in January, 2004 by Council of agriculture. In order to complete all the features of Credit departments of farmer’s and fishermen’s associations and support the associations to develop the insurance business and raise up the revenue of commission, Agricultural finance Insurance broker company was funded in December, 2006. However, with the growing up of insurance business, the demand for related plan and training are raising up, too. In order to raise up the efficiency of training, the associations tried to transform t

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Liu, Tzu-Min, and 劉姿敏. "The Sales Trend Analysis of the Online Store of Company T." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/55658477729672375659.

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碩士<br>國立交通大學<br>管理學院經營管理學程<br>103<br>With the rapid development of Internet technology, the popularization of e-Commerce and online shopping, and the continuous growth of online users, many companies gradually join the virtual environment to extend their business models by the multichannel promotion which not only enhance the brand and product awareness, but also pursue the maximization of revenue. In recent years, online shopping has become one of the convenient shopping methods for consumers; for the buyers, there are many advantages in online shopping, such as the availability of latest inf

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"The Impact of Online Sales Taxes for State and Local Economies." Doctoral diss., 2017. http://hdl.handle.net/2286/R.I.44120.

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abstract: States place a heavy reliance on sales tax revenues to finance government activities. The rise in e-commerce, coupled with constitutional restrictions on imposing sales tax nexus, has resulted in a decline in sales tax revenues in many states. States have responded by enacting legislation and reinterpreting existing statutes to curb these declining revenues. This study provides evidence that sales tax revenues are larger after states enforce some, but not all, sales tax measures aimed at imposing nexus on Internet retailers. Further evidence suggests a shift in consumer preferences t

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Tseng, An-Jung, and 曾安榕. "SERVICE-ORIENTED ANALYSIS AND DESIGN FOR THE ONLINE SALES PROCESS INTEGRATION." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23241370578686059395.

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碩士<br>大同大學<br>資訊經營學系(所)<br>100<br>Enterprises work on developing online sales systems in order to reach various customers in different places and expect to bring better profit or company exposure via the internet and mobile device channels. New IT technology contributes greatly on this development and has been improving the operating process. However, many integration problems exist such as that different platforms use different technologies with different transaction rules, policies and processes, and that for different browsing devices we have to customize to provide different user interface

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Lin, I.-Chi, and 林宜錡. "The Effect Of WOM And Promotion Of Sales On Online Marketplaces." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/28kdce.

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碩士<br>國立中興大學<br>企業管理學系所<br>107<br>Nowadays, more and more consumers prefer to purchase a wide variety of goods (food, electronics, clothing etc) on the internet in order to save time and money. Thus the e-commerce industry of the online marketplaces has bloomed over the recent years. Previous research objects mainly aimed at English online marketplaces, and investigate only one single factor that affects online marketplaces, for instance electronic word-of-mouth (eWOM), promotion, shipping, brand etc. Therefore, the main purpose of this research is to identify whether the eWOM (review) and pro

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