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1

1945-, Lowe Robin, and Cattee Peter, eds. Marketing and retail pharmacy. Abingdon, Oxon, UK: Radcliffe Medical Press, 1997.

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2

Holdford, David A. Marketing for pharmacists. 2nd ed. Washington, DC: American Pharmacists Association, 2007.

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3

Chisholm-Burns, Marie A. Pharmacy management, leadership, marketing, and finance. Sudbury, Mass: Jones and Bartlett Publishers, 2011.

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4

Chisholm-Burns, Marie A., Allison M. Vaillancourt, and Marv Shepherd. Pharmacy management, leadership, marketing, and finance. 2nd ed. Burlington, MA: Jones & Bartlett Learning, 2014.

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5

Smith, Mickey C. Pharmaceutical marketing: Strategy and cases. New York: Pharmaceutical Products Press, 1991.

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6

Stupp, Eric, Markus Schott, and Alison Dennis. Distribution & marketing of drugs: Jurisdictional comparisons. London: Sweet & Maxwell, 2013.

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7

Guide to EU pharmaceutical regulatory law. Alphen aan den Rijn, The Netherlands: Kluwer Law International, 2010.

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8

University), Stephen Wilson Pharmacy Seminar (30th 1984 Wayne State. The impact on pharmacy practice of the switch of legend drugs to OTC status: The 30th Annual Stephen Wilson Pharmacy Seminar proceedings : Tuesday, February 7, 1984, Wayne State University, Detroit, Michigan. Detroit, Mich: The University, 1985.

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9

Pines, Wayne L. Marketing compliance guide for drug and device manufacturers. Washington, DC: Thompson Pub. Group, 2008.

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10

Meng, Werner. Marketing authorization for pharmaceutical products and the protection of submitted data. Baden-Baden: Nomos, 2000.

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11

Hogshire, Jim. Pills-a-go-go: A fiendish investigation into pill marketing, art, history and consumption. Venice, Calif: Feral House, 1999.

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12

Clark, Michael E. Pharmaceutical and medical device law: Regulation of research, development, and marketing. Arlington, VA: Bloomberg BNA, 2015.

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13

2002), Marburger Gespräche zum Pharmarecht (5th. Vertriebswege für Arzneimittel in Europa: 5. Symposion von Wissenschaft und Praxis. Frankfurt am Main: PMI Verlag, 2003.

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14

2002), Marburger Gespräche zum Pharmarecht (5th. Vertriebswege für Arzneimittel in Europa: 5. Symposion von Wissenschaft und Praxis. Frankfurt am Main: PMI Verlag, 2003.

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15

Cotnoir, Michel. La mise en marché du médicament en droit pharmaceutique canadien. Montréal: Éditions Thémis, 1995.

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16

Forschung erfolgreich vermarkten: Ein Ratgeber für die Praxis. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003.

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17

Investigations, United States Congress House Committee on Commerce Subcommittee on Oversight and. Enforcing the laws on Internet pharmaceutical sales: Where are the Feds? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Commerce, House of Representatives, One Hundred Sixth Congress, second session, May 25, 2000. Washington: U.S. G.P.O., 2000.

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18

Harms, Fred, Dorothee Gänshirt, and Robin Rumler, eds. Pharma-Marketing. Berlin, Boston: De Gruyter, 2008. http://dx.doi.org/10.1515/9783110504040.

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19

Hiromi, Okabe, and Mathieu Mark P, eds. Global biotechnology product registration: E.U., U.S., and Japan. Waltham, MA: Parexel International Corp., 1997.

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20

Dichtl, Erwin, Hans Raffée, and Michael Thiess, eds. Innovatives Pharma-Marketing. Wiesbaden: Gabler Verlag, 1989. http://dx.doi.org/10.1007/978-3-322-89322-2.

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21

Wellcome Institute for the History of Medicine. Pills and profits: The selling of medicines since 1870 : an exhibition at the Wellcome Institute for the History of Medicine, 29 April to 19 August 1994. [London]: Wellcome Trust, 1994.

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22

Umbach, Günter. Erfolgreich im Pharma-Marketing. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6559-2.

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23

Umbach, Günter. Erfolgreich im Pharma-Marketing. Wiesbaden: Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4571-6.

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24

Umbach, Günter. Erfolgreich im Pharma-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-18482-7.

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25

United States. Congress. House. Committee on Government Reform. Point, click, self-medicate: A review of consumer safeguards on Internet pharmacy sites : hearing before the Committee on Government Reform, House of Representatives, One Hundred Eighth Congress, first session, March 27, 2003. Washington: U.S. G.P.O., 2003.

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26

Barbara, Steinhoff, and Blasius Helga, eds. Herbal medicinal products: Scientific and regulatory basis for development, quality assurance and marketing authorisation. Suttgart: Medpharm Scientific Publishers, 2003.

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27

United States. Congress. Senate. A bill to amend title XVIII of the Social Security Act to require prompt payment to pharmacies under part D, to restrict pharmacy co-branding on prescription drug cards issued under such part, and to provide guidelines for Medication Therapy Management Services programs offered by prescription drug plans and MA-PD plans under such part. Washington, D.C: U.S. G.P.O., 2006.

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28

Senate, United States Congress. A bill to amend title XVIII of the Social Security Act to require prompt payment to pharmacies under part D, to restrict pharmacy co-branding on prescription drug cards issued under such part, and to provide guidelines for Medication Therapy Management Services programs offered by prescription drug plans and MA-PD plans under such part. Washington, D.C: U.S. G.P.O., 2007.

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29

Flahaut, Jean. Éventails en pharmacie. Paris: Pharmathèmes, 2001.

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30

Gehrig, Walter. Pharma-Marketing: Instrumente, Organisation und Methoden : national und international. Zürich: Verlag Moderne Industrie, 1987.

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31

Walther, Hans-Peter. Erfolgreiches strategisches Pharma-Marketing: Eine theoriegeleitete empirische Studie auf der Grundlage des situativen Ansatzes. Frankfurt am Main: Lang, 1988.

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32

Becker, Helmut E. Kommunikations-Strategien im Pharma-Markt: Verhaltenswissenschaftliche Ansätze zur Ärzte- und Patienten-Ansprache im Markt für verschreibungspflichtige Präparate. Heidelberg: Physica, 1992.

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33

Per, Andersson. Concurrence, transition, and evolution: Perspectives of industrial marketing change processes. Stockholm, Sweden: Stockholm School of Economics, Economic Research Institute, 1996.

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34

Umbach, Günter. Erfolgreich im Pharma-Marketing: Wie Sie im Produktmanagement von Arzneimitteln Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen. Wiesbaden: Springer Fachmedien, 2011.

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35

1963-, Cassels Alan, ed. Selling sickness: How the world's biggest pharmaceutical companies are turning us all into patients. New York, NY: Nation Books, 2005.

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36

Moynihan, Ray. Medicamentos que nos enferman: E industrias farmacéuticas que nos convierten en pacientes. Barcelona: Terapias Verdes, 2006.

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37

Harkava, Victoriia, Galina Prozorova, Tatyana Ihnatova, Red'kina Yevgeniya, Viktor Luk'yanchuk, and Olga Zvyagintseva. MANAGEMENT AND MARKETING IN PHARMACY. RS Global S. z O.O., 2021. http://dx.doi.org/10.31435/rsglobal/031.

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The monograph solves the current scientific and practical problem, which consists in the analysis of modern principles of management and the main directions of marketing activities at the pharmaceutical company.
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38

Marketing for Pharmacists. APhA Publications, 2003.

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39

Marketing for Pharmacists. 2nd ed. American Pharmacists Association (APhA), 2007.

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40

Pharmacy Management, Leadership, Marketing, and Finance. Jones & Bartlett Learning, LLC, 2012.

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41

Inc, Biomedical Business International, ed. Strategic marketing of hospital pharmacy products. Tustin, CA, U.S.A. (17722 Irvine Blvd., Tustin 92680): Biomedical Business International, 1986.

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42

A, Chisholm-Burns Marie, Vaillancourt Allison M, and Shepherd Marv, eds. Pharmacy management, leadership, marketing, and finance. Sudbury, Mass: Jones and Bartlett Publishers, 2011.

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43

Marketing Pharmacy Services: A Self-Instructional Course. Amer Soc of Health System, 1990.

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44

Guidelines for marketing your community pharmacy practice. 2nd ed. American College of Apothecaries, 1994.

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45

Pharmacy Management Leadership Marketing And Finance Echapters Includes Risk Management For Pharmacy. Jones & Bartlett Publishers, 2010.

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46

III, Benjamin F. Banahan. Marketing to Pharmacists. Haworth Press, 1999.

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47

Group, Medical Economics Research, ed. Patient care: October marketing study. Montvale, NJ: Medical Economics Pub., 1992.

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48

Smith, Mickey C. Pharmaceutical Marketing: Strategy and Cases. Haworth Press, 1997.

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49

Group, Medical Economics Research, ed. January omnibus marketing study: A confidential report. Montvale, NJ: Medical Economics Pub., 1993.

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50

III, Benjamin F. Banahan. Marketing to Pharmacists: Understanding Their Role and Influence. Pharmacal Products Press, 1999.

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