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Journal articles on the topic 'Pharmacy marketing'

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Published: 4 June 2021
Last updated: 1 February 2022

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1

Tindall, William. "Marketing to Managed Care Pharmacy." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (March 22, 1996): 177–93. http://dx.doi.org/10.1300/j058v10n02_12.

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2

Bouldin, Alicia. "Independent Pharmacy." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (March 22, 1996): 149–66. http://dx.doi.org/10.1300/j058v10n02_10.

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3

Sleath, Betsy. "American Pharmacy:." Journal of Pharmaceutical Marketing & Management 14, no. 1 (September 1, 2001): 1–26. http://dx.doi.org/10.1300/j058v14n01_01.

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4

Griller, David. "Internet Pharmacy." Journal of Pharmaceutical Marketing & Management 16, no. 3 (July 6, 2005): 63–69. http://dx.doi.org/10.1300/j058v16n03_08.

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5

Berger, Bruce. "Pharmacy Financial Management." Journal of Pharmaceutical Marketing & Management 1, no. 2 (December 19, 1986): 73–90. http://dx.doi.org/10.1300/j058v01n02_13.

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6

Гарматюк, Олена Валентинівна, and Артем Андрійович Автомеєнко. "MARKETING POLICY OF COMMUNICATIONS IN PHARMACY." Economies' Horizons, no. 1(2) (October 28, 2017): 35–41. http://dx.doi.org/10.31499/2616-5236.1(2).2017.113296.

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7

Wertheimer, Albert. "Pharmacy Management, Leadership, Marketing, and Finance." American Journal of Health-System Pharmacy 67, no. 24 (December 15, 2010): 2124–25. http://dx.doi.org/10.1093/ajhp/67.24.2124a.

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8

Caputo, Francesco, Armando Masucci, and Luigi Napoli. "Managing value co-creation in pharmacy." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 4 (November 5, 2018): 374–90. http://dx.doi.org/10.1108/ijphm-10-2017-0057.

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Purpose This paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational contributions in the pharmacy management domain. Design/methodology/approach Building upon the interpretative contributions provided by the service logic and systems thinking approaches, this paper proposes a multi-disciplinary conceptual framework to analyse enablers and barriers in the value co-creation process. The findings are analysed using a semi-structured survey completed by employees involved in pharmacy management which were verified by structural equation modelling to allow us to determine the relevance of the findings in a changing social and economic environment, improve skills and capabilities and analyse competitors. Findings This paper offers an exploratory picture of the opinions of the employees involved in pharmacy management, focussing on possible enablers and barriers for value co-creation and their correlation with pharmacy revenues. Research limitations/implications The reflections and empirical research herein are the first of many studies investigating research pathways supplying both providers’ and users’ perceptions in the pharmacy domain about the value co-creation process. Practical implications The empirical evidence shows the relevance of some dimensions in defining opportunities and barriers for value co-creation process and – consequentially – pharmacy’s economic performances. Originality/value This paper combines qualitative and quantitative approaches to enrich the theoretical and practical contributions to the field of value co-creation processes.
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9

Gagnon, Jean. "Consumers' Views Toward Pharmacy." Journal of Pharmaceutical Marketing & Management 8, no. 4 (September 26, 1994): 87–96. http://dx.doi.org/10.1300/j058v08n04_09.

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10

Maine, Lucinda. "Pharmacy and the Industry:." Journal of Pharmaceutical Marketing & Management 18, no. 2 (January 28, 2008): 63–73. http://dx.doi.org/10.1300/j058v18n02_07.

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11

Paulson, Lance. "Analysis and Implications of Pharmacy Product Information in Community Pharmacy Newspaper Advertisements." Journal of Pharmaceutical Marketing & Management 7, no. 4 (November 17, 1993): 59–83. http://dx.doi.org/10.1300/j058v07n04_05.

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12

Mukaddas, Alwiyah, M. Sulaiman Zubair, and Yusriadi Yusriadi. "Penerapan Asuhan Kefarmasian dan Media Sosial dalam Meningkatkan Pendapatan Apotek." Jurnal Pengabdian Pada Masyarakat 5, no. 1 (February 14, 2020): 26–34. http://dx.doi.org/10.30653/002.202051.243.

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IMPLEMENTATION OF PHARMACEUTICAL CARE AND SOCIAL MEDIA MARKETING IN IMPROVING THE PHARMACY OMZET. A pharmacy is a place for pharmaceutical practice of pharmacists. Apotek Pendidikan Tadulako has three functions, which are education, social and business/profit functions. The purpose of this activity is to improve the pharmaceutical care, inventory management aspects, and marketing that affect to the increasing of pharmacy omzet. The solutions offered include the adding of a variety of non-drug supplies in the form of vaccines and home care medical devices, strengthening of pharmacists role in providing plenary services in the form of CIE (Consultation, Information, Education), establishing the cooperation with other health institutions, and implementing the social media marketing (SMM) ) includes Facebook, Instagram, Twitter and YouTube. The results of these activities have an impact on increasing the omzet of pharmacy every month. The follow-up plan is the application of an integrated Management Information System (SIM) and the application of internet-based marketing techniques with a website that is an online pharmacy.
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13

Deltsov, A. A., and I. V. Kosova. "MARKETING STUDIES OF VETERINARY PHARMACY ORGANIZATIONS ASSORTMENT." Pharmacy & Pharmacology 3, no. 5(12) (November 4, 2015): 31. http://dx.doi.org/10.19163/2307-9266-2015-3-5(12)-31-36.

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14

Penna, Peter M. "Marketing Formulary Drug Products: Pharmacy—Industry Cooperation." American Journal of Health-System Pharmacy 45, no. 3 (March 1, 1988): 518–23. http://dx.doi.org/10.1093/ajhp/45.3.518.

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15

Singletary, James C. "Alternate Practice: Sales and Marketing." Journal of Pharmacy Practice 2, no. 2 (April 1989): 117–22. http://dx.doi.org/10.1177/089719008900200210.

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Marketing and sales offer two areas of alternate practice for the pharmacist. The training received in pharmacy is specialized and highly technical, yet in no way limits the career opportunities available. In fact, many companies needing sales representatives and marketing personnel prefer pharmacists because of their strong educational background in pharmaceuticals. The practice of pharmacy provides interaction with many other members of the healthcare delivery team. Pharmacists who feel the need to incorporate this expertise, combined with their personal abilities and desires, should consider sales, especially pharmaceutical sales, with perhaps a progression into marketing at a later time. These two areas of alternate practice offer the pharmacist a mechanism for fulfilling personal career objectives while constantly drawing upon the vast resources of their educational expertise.
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16

Stewart, Kay. "Specialized Services from Community Pharmacy." Journal of Pharmaceutical Marketing & Management 2, no. 1 (October 27, 1987): 147–58. http://dx.doi.org/10.1300/j058v02n01_11.

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17

Lipowski, Earlene. "Predictors of Community Pharmacy Preference." Journal of Pharmaceutical Marketing & Management 6, no. 2 (April 27, 1992): 43–61. http://dx.doi.org/10.1300/j058v06n02_05.

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18

Kozma, Chris. "Implementing a Pharmacy Services Program." Journal of Pharmaceutical Marketing & Management 7, no. 4 (November 17, 1993): 25–40. http://dx.doi.org/10.1300/j058v07n04_03.

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19

Hsiao, Li-Chiun. "Ethnic Influences on Pharmacy Patronage." Journal of Pharmaceutical Marketing & Management 8, no. 3 (August 15, 1994): 49–67. http://dx.doi.org/10.1300/j058v08n03_04.

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20

Wilson, Andrew. "Pharmacy and the Pharmaceutical Industry:." Journal of Pharmaceutical Marketing & Management 18, no. 2 (January 28, 2008): 55–61. http://dx.doi.org/10.1300/j058v18n02_06.

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21

Samborskyi, Oleg. "Innovative Approaches to Teaching Professionally Oriented Disciplines “Organization and Economics of Pharmacy”, “Management and Marketing in Pharmacy”." Galician Medical Journal 24, no. 1 (March 20, 2017): 201713. http://dx.doi.org/10.21802/gmj.2017.1.3.

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The article presents pedagogical innovations in teaching professionally oriented disciplines “Organization and Economics of Pharmacy”, “Management and Marketing in Pharmacy” at the Department of Organization and Economics of Pharmacy and Technology of Drugs of the Ivano-Frankivsk National Medical University, namely: innovative approaches to practical classes with the elements of business games, training in mini-groups, problematic question discussion; extraordinary defense of term papers and the 4-step monitoring of knowledge, abilities and skills required for future pharmacy professionals. The outlined innovations of classroom interactive training are aimed at involving the entire academic group of students in group discussions, teaching them to substantiate their thoughts, developing the abilities to make joint management decisions and bear responsibility for their fulfillment – these are the qualities, which are constantly improving when studying the disciplines “Organization and Economics of Pharmacy”, “Management and Marketing in Pharmacy”.
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22

Ignjatović, Dejana, and Maja Cogoljević. "The importance of modern pharmacy marketing to conquer new markets through electronic pharmacy." International Review, no. 3-4 (2019): 121–25. http://dx.doi.org/10.5937/intrev1903121i.

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23

Emmett, Dennis, David P. Paul, Ashish Chandra, and Hilton Barrett. "Pharmacy Layout." Journal of Hospital Marketing & Public Relations 17, no. 1 (October 16, 2006): 67–77. http://dx.doi.org/10.1300/j375v17n01_05.

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24

Ried, L. "Job Satisfaction of HMO Pharmacy Personnel." Journal of Pharmaceutical Marketing & Management 1, no. 3 (June 9, 1987): 45–59. http://dx.doi.org/10.1300/j058v01n03_04.

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25

Mackowiak, John. "Expectation vs. Demand for Pharmacy Service." Journal of Pharmaceutical Marketing & Management 2, no. 4 (September 23, 1988): 57–72. http://dx.doi.org/10.1300/j058v02n04_05.

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26

Strandberg, Lee. "Applied Price Competition in Pharmacy Practice." Journal of Pharmaceutical Marketing & Management 3, no. 3 (May 16, 1989): 67–75. http://dx.doi.org/10.1300/j058v03n03_07.

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27

Raisch, Dennis. "Pharmacy Participation in Third-Party Contracts." Journal of Pharmaceutical Marketing & Management 3, no. 4 (September 14, 1989): 37–49. http://dx.doi.org/10.1300/j058v03n04_04.

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28

Arneson, Dean. "Patronage Motives of Community Pharmacy Patrons." Journal of Pharmaceutical Marketing & Management 4, no. 2 (December 29, 1989): 3–22. http://dx.doi.org/10.1300/j058v04n02_02.

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29

Harrison, Donald. "Strategic Planning for Institutional Pharmacy Administrators." Journal of Pharmaceutical Marketing & Management 5, no. 1 (October 4, 1990): 29–43. http://dx.doi.org/10.1300/j058v05n01_03.

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30

Harrison, Donald. "Strategic Planning by Institutional Pharmacy Administrators." Journal of Pharmaceutical Marketing & Management 8, no. 2 (June 24, 1994): 73–96. http://dx.doi.org/10.1300/j058v08n02_06.

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31

Grussing, Paul. "Pharmacy Satisfaction with Drug Wholesaler Services." Journal of Pharmaceutical Marketing & Management 8, no. 3 (August 15, 1994): 85–111. http://dx.doi.org/10.1300/j058v08n03_06.

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32

Harrison, Donald. "Predictors of Community Pharmacy Strategic Planning." Journal of Pharmaceutical Marketing & Management 11, no. 1 (May 2, 1996): 1–14. http://dx.doi.org/10.1300/j058v11n01_01.

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33

Zemel, Paula. "Roaming the On-Line Pharmacy Aisles:." Journal of Pharmaceutical Marketing & Management 14, no. 2 (December 1, 2002): 67–97. http://dx.doi.org/10.1300/j058v14n02_04.

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34

Dysyandi, Welfin, Wahono Sumaryono, Sri Widyastuti, and Henky Lesmana. "Bauran Pemasaran Tentang Konsep Apotek Modern Serta Strategi Pemasarannya." JRB-Jurnal Riset Bisnis 3, no. 1 (October 1, 2019): 1–8. http://dx.doi.org/10.35592/jrb.v3i1.975.

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Pharmacy as the main type of distribution facility is still in great demand by investors. However, Jaminan Kesehatan Nasional (JKN) has the effect of decreasing turnover in some conventional pharmacies so that many pharmacies are closed. A pharmacy with a modern concept is expected to be an exit strategy of that problem. The purpose of this research is to find out and describe the concept of modern pharmacy according to the perceptions of respondents in DKI Jakarta province and its marketing strategy using the marketing mix concept. This research is a descriptive exploratory research by interviewing 100 respondents who have visited the pharmacy using a questionnaire. Data from interviews were analyzed using statistical software. The results showed that 98% of respondents agreed with the existence of a modern pharmacy concept. Modern pharmacy concepts that can be accepted by respondents are pharmacies that sell complete products, prices compete with surrounding pharmacies, locations close to housing or offices, friendly employees, fast and easy service processes, frequent promotions and social services in the community and a waiting room spacious and comfortable. The right marketing strategy for modern pharmacies is to prioritize excellent service and carry out vigorous promotions on online media and collaborate with private offices, government and universities in DKI Jakarta province.
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35

Pestun, I. V., and Z. M. Mnushko. "Effectiveness of current multi-channel marketing in pharmacy." Upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï, no. 1(45) (March 21, 2016): 62–66. http://dx.doi.org/10.24959/uekj.16.2.

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36

Shepherd, Marvin D. "Product Differentiation and Its Role in Pharmacy Marketing." American Pharmacy 26, no. 10 (October 1986): 34–39. http://dx.doi.org/10.1016/s0160-3450(16)33091-4.

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37

Chisholm-Burns, Marie A., Allison M. Vaillancourt, Marv Shepherd, and Dahl Frank. "Pharmacy Management, Leadership, Marketing and Finance, 2nd Edition." American Journal of Health-System Pharmacy 70, no. 4 (February 15, 2013): 373. http://dx.doi.org/10.1093/ajhp/70.4.373.

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38

Zablocki, Elaine. "Internal Marketing: Essential Challenge for Managed Care Pharmacy." Journal of Managed Care Pharmacy 2, no. 5 (September 1996): 473–80. http://dx.doi.org/10.18553/jmcp.1996.2.5.473.

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39

Luscombe, Faye A. "Methodologic Issues in Pharmacy-Based Post-Marketing Surveillance." Drug Information Journal 19, no. 3 (July 1985): 269–74. http://dx.doi.org/10.1177/009286158501900315.

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40

Hindi, Ali Mawfek Khaled, Ellen Ingrid Schafheutle, and Sally Jacobs. "Applying a whole systems lens to the general practice crisis: cross-sectional survey looking at usage of community pharmacy services in England by patients with long-term respiratory conditions." BMJ Open 9, no. 11 (November 2019): e032310. http://dx.doi.org/10.1136/bmjopen-2019-032310.

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ObjectiveUK policy initiatives aiming to extend community pharmacy services to moderate patient demands and to reduce general practitioners’ (GPs) workload have had limited success. This study used marketing theory to identify factors that could influence patients to make better use of community pharmacies within the primary care pathway.DesignCross-sectional postal survey design applying the ‘7Ps marketing mix’ (‘product’, ‘price’, ‘place’, ‘promotion’, ‘people’, ‘process’ and ‘physical evidence’).SettingGreater Manchester, England.ParticipantsPatients with asthma or chronic obstructive pulmonary disease registered at two GP practices.Primary outcomePatient preference for community pharmacy services.ResultsThe response rate was 29% (289/1003). Most respondents preferred to use GP practices for invasive/diagnostic services (product) while preferring using community pharmacy for medicines supply and minor ailments (place). Stronger preference for using GP practices over community pharmacy was significantly associated with gender (male>female), age group (≥65 years) and healthcare services previously accessed at the pharmacy. Respondents perceived they would be more likely to use community pharmacy services if pharmacists offered them enough time to discuss any concerns (73.3%) (price), if community pharmacies had private/clean consultation rooms (70%–73%) (physical evidence) and if pharmacy staff had strong interpersonal skills (68%–70%) (people). Respondents were divided on likelihood of using community pharmacy services if pharmacists could access their whole medical record but wanted pharmacists to add information about their visit (59.6%) (process). Respondents would be encouraged to use community pharmacy for healthcare services if they were offered services by pharmacy staff or recommended/referred to services by their GP (44%) (promotion).ConclusionsUsing the 7Ps marketing mix highlighted that community pharmacies having staff with strong interpersonal skills, good quality consultation rooms and integrated information systems could positively influence patients to use community pharmacies for management of long-term conditions. There are opportunities for community pharmacies to alleviate GP workload, but a whole system approach will be necessary.
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41

Dominelli, Angela, Macary Weck Marciniak, and Janice Jarvis. "Service Preferences Differences Between Community Pharmacy and Supermarket Pharmacy Patrons." Health Marketing Quarterly 23, no. 1 (July 1, 2005): 57–79. http://dx.doi.org/10.1300/j026v23n01_05.

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42

Barghouth, Dana, Ghaith M. Al-Abdallah, and Ayman Bahjat Abdallah. "Pharmacy service factors and pharmacy performance: the role of patient satisfaction in community pharmacies." International Journal of Pharmaceutical and Healthcare Marketing 15, no. 3 (June 11, 2021): 410–28. http://dx.doi.org/10.1108/ijphm-03-2020-0017.

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Purpose This study aims to examine the effects of pharmacy service factors (namely, medication teaching, service promptness, pharmacist attitudes, medication supply and pharmacy location) on patient satisfaction with community pharmacies in Jordan and to explore the effect of patient satisfaction on pharmacy performance. Design/methodology/approach Descriptive analytical methodology, with a quantitative approach using survey strategy was applied. The study population represented the whole population of Jordan (2.033 million households). Data were collected using an online questionnaire. A convenient quota sample of 1,000 respondents was targeted; 502 valid questionnaires were returned, representing an effective response rate of 50.2%. The study hypotheses were tested using path analysis. Findings The results showed that the service factors contributing most significantly to patient satisfaction in Jordan are medication supply, pharmacist attitudes, medication teaching and service promptness, in descending order of influence. Meanwhile, the effect of pharmacy location on patient satisfaction proved to be insignificant. In addition, patient satisfaction proved to have a highly positive impact on pharmacy performance. Originality/value This study addresses a debatable issue in the literature regarding the influence that pharmacy service factors can have on patient satisfaction. In addition, to the best of the researchers’ knowledge, this is the first study to explore the proposed effects in Jordan. It is also one of the first to investigate the effect of patient satisfaction on community pharmacy performance.
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43

Lipowski, Earlene. "Developing a Measure of Retail Pharmacy Image." Journal of Pharmaceutical Marketing & Management 1, no. 3 (June 9, 1987): 149–57. http://dx.doi.org/10.1300/j058v01n03_10.

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44

Schulz, Richard. "Women's Underrepresentation in Pharmacy Practice Managment Positions." Journal of Pharmaceutical Marketing & Management 2, no. 3 (May 25, 1988): 133–48. http://dx.doi.org/10.1300/j058v02n03_09.

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45

Airaksinen, Marja. "Pharmacy in the Health Food Products Market." Journal of Pharmaceutical Marketing & Management 8, no. 1 (June 3, 1994): 207–21. http://dx.doi.org/10.1300/j058v08n01_12.

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46

Schommer, Jon. "The Effect of Age on Pharmacy Patronage." Journal of Pharmaceutical Marketing & Management 9, no. 1 (January 9, 1995): 33–46. http://dx.doi.org/10.1300/j058v09n01_04.

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47

Harrison, Donald. "Levels of Independent Community Pharmacy Strategic Planning." Journal of Pharmaceutical Marketing & Management 11, no. 4 (May 8, 1997): 21–34. http://dx.doi.org/10.1300/j058v11n04_03.

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48

McGee, Jeffrey. "Competitive Advantage and the Independent Retail Pharmacy:." Journal of Pharmaceutical Marketing & Management 13, no. 3 (March 1, 2000): 31–46. http://dx.doi.org/10.1300/j058v13n03_02.

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49

Cohen, Jillian. "The Menace or Blessing of Internet Pharmacy." Journal of Pharmaceutical Marketing & Management 16, no. 3 (July 6, 2005): 5–11. http://dx.doi.org/10.1300/j058v16n03_03.

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50

Pop-Nikolov, Goran, Aleksandra Kapedanovska Nestorovska, Zorica Naumovska, Ljubica Suturkova, and Zoran Sterjev. "Social media marketing of pharmacies across the Republic of North Macedonia." Macedonian Pharmaceutical Bulletin 66, no. 2 (2021): 87–93. http://dx.doi.org/10.33320/maced.pharm.bull.2020.66.02.009.

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Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media marketing as most common type of digital marketing used for self-promotion of the pharmacy sector in the Republic of North Macedonia. Social media marketing is raising brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook and Instagram. For the purpose of the analysis, data from social network profiles Facebook and Instagram and from the websites of the 1000 pharmacies is used. This data includes: profile content, frequency of posts of health related articles and products, presence of relevant information and links to sites from which the content is shared, frequency of posting offers and sales at the pharmacy. The conducted research shows that the use of Internet as a digital marketing tool in Republic of North Macedonia is not sufficiently developed, especially when websites are used as a marketing tool for promotion of the pharmacy business and their services. The results show that Facebook as social media is used most frequently for posting health advices, promotion of new products and answering customer’s questions. Promotion of the professional pharmaceutical services is lower than the promotion of products. This leads to insufficient data for the implementation of the principles of evidence-based medicine in daily practice. Keywords: Internet marketing, digital marketing, social media marketing, promotion, pharmacies, Facebook, Instagram, website
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