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Journal articles on the topic 'Private customers'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Dr., M. Bala Koteswari, and Gowda P. S. Mr. "CUSTOMER RELATIONSHIP MANAGEMENT AT SHANTALA SPHERO CASTING PRIVATE LIMITED." International Journal of Marketing & Financial Management Volume 5, Issue 7, Jul-2017 (2017): pp 65–72. https://doi.org/10.5281/zenodo.857528.

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Customer Relationship Management or CRM is a strategy and processes used to learn more about customer’s needs and behaviors in order to develop stronger relationship with them. Today marketers consider retaining of customers as much more challenging job than acquiring customers in context of growing competitive forces. Customer Relationship Management helps organizations manage and coordinate their businesses efficiently, as well as provide excellent customer service. Present study on Customer Relaionship Management is done at “Shanthala Spherocasting Private Limited” leading exporter, manufac

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Agrawal, Shalini. "Customer Relationship Management in Private Sector Banks." International Journal of Advance Research and Innovation 1, no. 3 (2013): 140–46. http://dx.doi.org/10.51976/ijari.131318.

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Customer Relationship Management is a business strategy in this competitive scenario.CRM is being used as a tool to enhance a business and a firm profit. Banks are giving much emphasis on CRM to maintain old customers and make new customers. Present study focuses on CRM. Customer relationship management (CRM) is a business strategy in public sector banks. Geographical region Jaipur (Rajasthan) in India has been selected for this research paper. Multiple choice questionnaires is drafted and random sampling is used for this study. 86 private sector banks customers have been selected- 43 ICICI ba

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Teng, Fei, Xue Xia, and Yu Xin. "Customer relationship and the operating performance following private placements." Nankai Business Review International 12, no. 2 (2021): 194–219. http://dx.doi.org/10.1108/nbri-10-2020-0055.

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Purpose Close relationship with major customers, by curtailing opportunistic behaviors during private placements (PPs) and guaranteeing the production and sales of products after, is expected to facilitate the realization of PP’s strategic goals. However, major customers, on the contrary, may impair PP’s performance because of their strong bargaining power. Based on the transaction cost theory and relational contract theory, this paper aims to investigate the impact of major customers on firms’ strategic development in the context of private placements. The mechanisms of such impact are analyz

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DR., ARUN MONDAL. "A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO BANKING SECTOR IN WEST BENGAL." International Educational Scientific Research Journal 11, no. 5 (2025): 58–60. https://doi.org/10.5281/zenodo.15390136.

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Banks emphasize on cu<strong>stomer satisfaction to survive </strong>in the competitive environment of banking sector. Private sector banks provide high quality service to customers with the help of technology. The infrastructure of public sector banks are very poor. Rural masses suffer due to inadequate number of bank branches in rural areas. Urban customers prefer online banking more than rural customers. Rural customers are not properly aware about the banking facilities. The banking habits of urban  people is more than rural people. The level of customer satisfaction in private sector

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Qiu, Yufei. "Research on the Marketing Strategies of Private Label Impacts on Customer Loyalty and Sense of Novelty——A case study of Trader Joe’." BCP Business & Management 31 (November 5, 2022): 160–67. http://dx.doi.org/10.54691/bcpbm.v31i.2552.

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More and more grocery stores employed their private label on some products to earn more profit margins, but not all of them have successfully survived under competition from other store brands. This research takes Trader Joe’s as a case study to investigate the major factors that private label strategy impacts on customer loyalty and the sense of novelty of customers. Previous research mainly focused on private label strategy with customer satisfaction or loyalty. However, a sense of novelty is rarely explored in previous research on private label strategy. We use review coding of Trader Joe’s

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Mohamad Ali, Mohd Fadhil Bin, Asad Ur Rehman, Azman Norhidayah, Sultan Rehman Sherief, and Arfan Rehman Sherief. "Determine the Factors Influencing Customer Loyalty of Private Hospital Customers in Malaysia." International Journal of Research Publication and Reviews 6, no. 4 (2025): 4008–17. https://doi.org/10.55248/gengpi.6.0425.1455.

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Udbodh, Bhandari, Yadav Sanjeet, Devkota Niranjan, Raj Paudel Udaya, Rajbhandari Sharad, and Karki Dipendra. "Private and public bank consumers' preference in Kathmandu Valley: Evidence from customers' satisfaction index." International Research Journal of Science, Technology, Education, and Management 1, no. 1 (2021): 67–78. https://doi.org/10.5281/zenodo.5195755.

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Free and open market competition has enhanced both public and private sectors to compete with each other. Rather than sentimental, these days’ sectors are getting popularity as per their performance and customers’ satisfaction. Although banks are divided into private and public as per their establishment, both are targeting the public. Customers’ preferences derived their success. This paper aims to identify customers’ preferences among public and private banks in Kathmandu valley. To identify their preferences, 302 respondents, mainly adults aged 20-40, from the Kathma

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Mr., Basavaraj Sulibhavi &. Dr. SHIVASHANKAR K. "THE IMPACT OF BRAND IMAGE ON CUSTOMER'S LOYALTY TOWARDS PRIVATE LABEL BRANDS: THE MEDIATING EFFECT OF SATISFACTION. HUBLI-DHARWAD CONGLOMERATE CITY OF KARNATAKA." International Journal of Marketing & Financial Management Volume 5, Issue 8, Aug-2017 (2017): pp 43–50. https://doi.org/10.5281/zenodo.888515.

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Brand image is the current view of the customers about the brand. Customer’s loyalty is the state of fear or confusion regarding purchase or consumption of a product at a moment and it is further extended to repeat purchase, ingestion of repurchase and world of mouth. This can also be measured by through satisfaction. The focus of this study is to show the relationship between the brand image, satisfaction and customer’s loyalty towards private label brands in Hubli-Dharwad city. This study consists of 186 valid questionnaires. The Baron and Kenny (1986) four step method of mediation was used

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Astudillo, Ariane, and Jairus Evan Ecat. "Service Quality of a Private Appliance Center towards Customer Satisfaction." Psychology and Education: A Multidisciplinary Journal 24, no. 5 (2024): 566–76. https://doi.org/10.5281/zenodo.13382029.

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This study investigates the crucial role of customer satisfaction in business success, emphasizing the need for enterprises to prioritize customer needs and desires to achieve long-term growth and repeat business. Utilizing a descriptive-survey research method, the study focuses on understanding the current satisfaction levels of customers with a company's service quality. The research sampled 100 customers from a population of 150 using Slovin’s formula, ultimately analyzing 79 responses from those who had been customers for at least three years. The findings reveal that most respondent

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ARORA, RITU. "Customer Service: A Study Of Private Banks In India." Think India 22, no. 3 (2019): 613–24. http://dx.doi.org/10.26643/think-india.v22i3.8346.

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Customer service is the life of any business and when customers are not happy, the life of any business is threatened. The way a customer is treated goes a long way in projecting brand image. Banking industry also is no exception to it. The financial services industry heavily depends on high-quality customer service, as customers need to feel secure that their money is in the right hands. This paper tries to project the importance of customer service, its impact on customer satisfaction. This is a descriptive paper and author has used secondary sources to collect information. Also an attempt h

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Verma, Niharika, and Nancy Gupta. "A STUDY TO ANALYSE THE INFLUENCE OF CRM ON PRIVATE AND PUBLIC SECTOR BANK IN LUCKNOW." Cuestiones de Fisioterapia 53, no. 03 (2024): 4831–38. https://doi.org/10.48047/9pe78c29.

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Customer Relationship Management (CRM) has a decisive part in business enterprises whether small or big. Customer is always considered as a king and will remain one always. Banks on the other hand are considered as a vital tool in the development of economy of any country and are one of the biggest player in the service industry. There is cut throat competition among banks of private and public sector to increase their market share and customer base. As we know that customer satisfaction is of utmost importance and priority in the service industry and same is the case with banks as well. It pl

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Kadarsah, Dedi, and Jerry Heikal. "Customer Segmentation With K-Means Clustering Suzuki Mobil Bandung Customer Case Study." Jurnal Indonesia Sosial Teknologi 5, no. 3 (2024): 768–74. http://dx.doi.org/10.59141/jist.v5i3.935.

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In the city of Bandung, it is recorded that until February 2023 as many as 500 thousand private cars crowded the streets in the city of Bandung. People's needs for private cars are met through the purchase of new cars from dealers or used purchases. As a dealer, the main task is to meet car sales targets every month and year. Suzuki dealers, especially in Bandung, do not have solid information about what type of car is most liked by the people of Bandung, what is the background of the customers and what marketing efforts are most optimal to increase sales. Suzuki car sales data for the June-Oc

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Zhang, Shuang, and Yueping Du. "A Study of Customer Preference Transmission for New Energy Vehicles Based on a Signaling Game and Separating Equilibrium." Sustainability 16, no. 7 (2024): 3090. http://dx.doi.org/10.3390/su16073090.

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Although there are many methods that can be used to obtain customer preferences for new energy vehicles, most studies generally overlook the fact that customer preferences are private information. The purpose of this study is to investigate the transmission mechanism of customer preferences by taking into account situations in which customers lie. Through a signaling game model, this study analyzed the transmission mechanism of customer preference information for the center control touch screen of new energy vehicles based on separation equilibrium. The results show that when inequality (1) re

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Mr., Ganesha B. "Study on Customer Satisfaction in Government and Private Banks in Bengaluru Urban Districts." AJAAF Journal, UGC Indexed and Care Listed 8, no. 1 (2023): 1–8. https://doi.org/10.5281/zenodo.8140605.

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<strong>E-banking implies the provision of banking products and services through electronic delivery channels. Today, things are changing very fast, and it is very important for banks to understand the expectations of their customers. Customer satisfaction and service quality are interrelated. The aims of this study are to examine how the service quality of internet banking influences customer satisfaction with Indian Overseas Bank, Canara Bank, Punjab National Bank, ICICI Bank, and HDFC Bank. An exploratory survey was conducted to investigate the impact of internet banking service quality on

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Chaudhari, Manoj. "Private Car Rental Web Portal." International Journal for Research in Applied Science and Engineering Technology 13, no. 4 (2025): 5570–80. https://doi.org/10.22214/ijraset.2025.69261.

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The Private Car Rental System developed for customers so that they can book their cars from any part of the world. This application takes information for registration from the customers through filling their details. A customer being registered in the website has the facility to book a car which they require. The proposed system is completely integrated online systems. It automates manual procedure in an effective and efficient way. This automated system facilitates customers and provides them to fill up the details according to their requirements. It includes the type of vehicle they are tryi

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Mondal, Arun. "A Study on Challenges and Opportunities in Banking Sector." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 02(I) (2025): 193–97. https://doi.org/10.62823/ijarcmss/8.2(ii).7664.

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Banks provide services to customers with the help of modern technology to survive the competitive enrollment of banking sector. Private sector banks deliver better services than public sector banks. Public sector banks must adopt advanced technology to deliver banking services efficiently to the customers. Customers avail wide range of banking services without visiting bank premises through e-banking. Bank should deliver banking services according to the expectations of customers. E-banking reduces cost of e-banking operations and saves time. Customer services is very important tool for the gr

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Mishra, Shubhangi, and Bharati Jadhav. "Relationship between Customer Satisfaction and Service Quality in Private Banks of India." Journal of International Business and Economy 22, no. 1 (2020): 29–56. http://dx.doi.org/10.51240/jibe.2021.1.2.

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This study attempts to analyze the extent of service quality and customer loyalty in private banks. For any bank to grow and develop sustainably, they need to ensure their customer’s satisfaction in which service quality plays a decisive role. Satisfied customers, similarly, provoke customer’s loyalty towards their banks that can then enhance the profitability of Banks. With the help of the SERVQUAL Model, the study also traces various factors considered when measuring customer satisfaction. The primary data were collected with the help of a standardized questionnaire on the said topic, which

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E. Collier, Joel, Daniel L. Sherrell, Emin Babakus, and Alisha Blakeney Horky. "Understanding the differences of public and private self-service technology." Journal of Services Marketing 28, no. 1 (2014): 60–70. http://dx.doi.org/10.1108/jsm-04-2012-0071.

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Purpose – The purpose of this paper is to explore the potential differences between types of self-service technology. Specifically, the paper explores how the dynamics of public and private self-service technology influence customers' decision to use the technology. Design/methodology/approach – Existing customers of private and public self-service technology were surveyed from the same industry. Using structural equation modeling, the authors examine how relevant self-service constructs influence evaluations and attitudes of customers across both settings. Findings – The analysis reveals that

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Balcha, Alemyahu. "The Influence of Service Quality on Customer Satisfaction and Loyalty in Ethiopian Private Banks." African Journal of Management Research 30, no. 1 (2024): 17. http://dx.doi.org/10.4314/ajmr.v30i1.2.

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In Ethiopia, information on service quality, customer satisfaction, and loyalty in the banking sector in general and in private banks in particular is scarce. The primary objectives of this study were to determine whether customers of private banks in Hawassa, Ethiopia, are satisfied and loyal to their services, and to determine whether customer satisfaction plays a mediating role between service quality and customer loyalty. A self-administered questionnaire was used to collect primary data from 238 customers of nine private banks (response rate of 195 = 81.93%). The questionnaire contained 1

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Islam, Shekh Safinul, and Mohammad Aminul Islam. "EVALUATING CUSTOMER SATISFACTION IN A PRIVATE BANK: INSIGHTS FROM A SURVEY IN BANGLADESH." Global Journal of Entrepreneurship, Innovation and Leadership 3, no. 1 (2024): 1–15. http://dx.doi.org/10.69874/bwsh5042.

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Customer satisfaction is essential for a bank's success and loyalty. Satisfied customers are more likely to be loyal and recommend the bank to others. This study explores customer satisfaction at a branch of a private bank in Bangladesh. A survey questionnaire was utilized, and feedback was received from 100 customers. The analysis, based on mean and standard deviation, shows overall high satisfaction but highlights several areas of concern. Key issues include limited branch space, inadequate staffing, and dissatisfaction with cleanliness and customer service. The customers were largely neutra

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Sbonelo Ndlovu. "Prevailing Perceptions and the Growth of Private Label Brands in Africa and Europe: An Overview." Journal of Economics and Behavioral Studies 11, no. 5(J) (2019): 76–83. http://dx.doi.org/10.22610/jebs.v11i5(j).2968.

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This paper reviewed the existing literature in different parts of the continents, focusing specificallyin Africa and Europe, critically reviewing past and recent literature of studies on customers’ perceptionstowards private label brands. Such review article enabled the writer to understand the prevailing state ofprivate label brands across different continents; in the process enabling grocery retailers, marketingpractitioners and academics a clear view of the state of customers’ perceptions around the globe. The resultsfound that the international state of private label brands has somehow imp

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Susheel, K. Indurkar. "CHALLENGES TO MAINTAIN SERVICES QUALITY IN BANKS FOR CUSTOMER RETENTION: AN INDIAN PERSPECTIVE." International Journal of Marketing & Financial Management 3, no. 6 (2015): 01–08. https://doi.org/10.5281/zenodo.10811283.

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<strong>ABSTRACT </strong>          <em>Bank plays an important role in the economic development of a country. It is financial institution that accepts deposits and channels those deposits into lending activities either directly or through capital markets. A bank connects customers which have capital deficits to those customers with capital surpluses. This industry is facing certain challenges i.e. service quality, customer satisfaction, customer retention and customer reliability. A customer service has become therefore very important and significant es

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Oktophilus, Mikhael. "Customer Relationship Management, Sebuah Bentuk Komunikasi Perusahaan untuk Menjaga Kelestarian Pelanggan." Applied Business and Administration Journal 1, no. 2 (2022): 45–55. https://doi.org/10.62201/j2bj0v95.

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The complexity of customer needs or desires makes companies increasingly motivated to provide the best products/services by adjusting the characteristics of the customers themselves. The pattern of service to customers has shifted, which initially considered the customer as a buyer in a transactional relationship, now it has shifted slightly to a more positive one, namely that the customer is a long-term asset for the company's sustainability. With the implementation of Customer Relationship Management, companies have full awareness to build relationships with them, in order to streamline and

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Jung, Jaehwuen, Shuting (Ada) Wang, and Sunil Wattal. "Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior." MIS Quarterly 48, no. 2 (2024): 521–50. http://dx.doi.org/10.25300/misq/2023/17622.

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While marketing on social media fan pages has received widespread research attention, few studies have investigated the impact of adding a showroom to a social media fan page. Showrooms on social media fan pages are unique in that they can amplify the conflicts between businesses’ commercial purposes (selling) and customers’ expectations (socializing) on social media, making it unclear how they might influence customer behavior. In this study, we open this black box by using data from a leading fashion retailer. We found that adding a showroom to a fan page has both positive implications, in t

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Sharif, Shafie. "Factors Influencing Service Quality and its Impact on Customer Satisfaction and Loyalty: A case Study of the Somali Private Banking Sector." Horn of Africa Journal of Social Science 2, no. 4 (2024): 18–38. https://doi.org/10.70806/6cq6jj55.

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Purpose – This study aims to explore the key factors influencing customer satisfaction in Somalia’s private banking sector. Specifically, it focuses on critical aspects such as reliability, responsiveness, visibility, employee commitment, and access to service, all of which play a pivotal role in shaping customer experiences and perceptions. The study also investigates the relationship between customer satisfaction and loyalty.Design/methodology/approach The study population specifically focused on customers receiving Somalian Private Banking services. In this study, 200 respondents were targe

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Sūdžius, Vytautas. "The Impact of Customer Relationship Management on Finance Service Development." Business: Theory and Practice 8, no. (3) (2007): 161–65. https://doi.org/10.3846/btp.2007.23.

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The main objective of the article was to evaluate the customer relationship management in finance service enterprises and provide the means for improvement of this relationship. In the paper the existing quality of services and communications between enterprises and their customers is evaluated, the expert rating of enterprises quality factors is conducted and the means for customer relationship improvement in financial service enterprises are suggested. The paper revealed problems of relationship between private clients and the office staff, presented the private customers' needs and expectat

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خضير أحمد, أحمد. "The quality of banking services and their role in achieving customer satisfaction in private banks Exploratory study on the customers of banks in the city of Baghdad, 2019." Finance and Business Economies Review 3, no. 1 (2019): 430–53. http://dx.doi.org/10.58205/fber.v3i1.1424.

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The study aimed to determine the role of the concept of quality of banking services in thesatisfaction of customers in Iraqi private banks. The study was based on the analytical descriptive method.The questionnaire was used as a data collection tool. The study population is represented by all clients in private banks in Baghdad. It has been selected a random Of (120) customers distributed the questionnaire ofthe study and retrieved (103) valid questionnaire for analysis, and after the appropriate statistical analysis of the data, the study found: the existence of a positive correlation relatio

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Pillai, Sreeja S. U. K., and M. S. Balaji. "Core Service Quality in E-Banking in Madurai City- A Comparative Study among Private Sector and Public Sector Banks." Shanlax International Journal of Management 7, no. 2 (2019): 77–83. http://dx.doi.org/10.34293/management.v7i2.761.

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Internet banking can be defined as transactional online banking. It helps customers to access their accounts via the internet. It saves time, convenient and flexible for the customers to operate and bankers to provide the service. Increasing competition has forced the banks to think of better ways and means to generate better e-service qualities and services. When the core service quality offering is prompt, the banker can improve the customer satisfaction and thereby create customer loyalty. So the study has been made on identifying the service quality gap in Core Service quality offerings of

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S, Rani, Nitu Maurya, Salauddeen Shaika, and Pankajam A. "Service Quality Perception in Private Banks: A Study with Special Reference to Karur Vysya Bank Ltd." ECS Transactions 107, no. 1 (2022): 16803–12. http://dx.doi.org/10.1149/10701.16803ecst.

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Nowadays private sector banks are giving new dimension of the banking chapter. Private banks are quickly adopting the technology for banking operations and customer satisfaction. Because of the heavy competition in the banking industry, private banks are forced to do the technology advancements and customer satisfaction. The researcher tried to find out the Karur Vysya bank customers expectation through a well-defined interview schedule. The challenging business process in the budgetary service pressurized banks to introduce an alternative delivery channel to pull customers and improve custome

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S, Saranya. "Comparative Empirical Study between Public & Private Life Insurance Companies." Shanlax International Journal of Commerce 7, S1 (2019): 105–10. https://doi.org/10.5281/zenodo.2552226.

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The insurance sector, Along with other elements of marketing, as well as financial infrastructure, have been touched and influenced by the process of liberalization and globalization in India. The customer is the king in the market. Life insurance companies deal in intangible products. With the entry of private players, the competition is becoming intense. In order to satisfy the customers, every company is trying to implement new creations and innovative product characteristics to attract customers. With increase in population and income there is a wide scope&nbs

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AL-SAGGAF, YESLAM. "The Use of Data Mining by Private Health Insurance Companies and Customers’ Privacy." Cambridge Quarterly of Healthcare Ethics 24, no. 3 (2015): 281–92. http://dx.doi.org/10.1017/s0963180114000607.

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Abstract:This article examines privacy threats arising from the use of data mining by private Australian health insurance companies. Qualitative interviews were conducted with key experts, and Australian governmental and nongovernmental websites relevant to private health insurance were searched. Using Rationale, a critical thinking tool, the themes and considerations elicited through this empirical approach were developed into an argument about the use of data mining by private health insurance companies. The argument is followed by an ethical analysis guided by classical philosophical theori

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Kaura, Vinita. "Antecedents of customer satisfaction: a study of Indian public and private sector banks." International Journal of Bank Marketing 31, no. 3 (2013): 167–86. http://dx.doi.org/10.1108/02652321311315285.

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PurposeThe purpose of this paper is to examine the effect of service quality, perceived price and fairness and service convenience on customer satisfaction. It also aims to compare multiple regression models between public and new private sector banks.Design/methodology/approachA cross‐sectional research on 445 retail banking customers through a questionnaire is conducted. The population of the study consists of valued retail urban customers of banks in Rajasthan, India, who frequently visit bank premises for transactions, have accounts in at least two banks and have availed of at least one in

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Kim, Minkyung, K. Sudhir, Kosuke Uetake, and Rodrigo Canales. "When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information." Journal of Marketing Research 56, no. 5 (2019): 749–66. http://dx.doi.org/10.1177/0022243719847661.

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At many firms, incentivized salespeople with private information about customers are responsible for customer relationship management. Although incentives motivate sales performance, private information can induce moral hazard by salespeople to gain compensation at the expense of the firm. The authors investigate the sales performance–moral hazard trade-off in response to multidimensional performance (acquisition and maintenance) incentives in the presence of private information. Using unique panel data on customer loan acquisition and repayments linked to salespeople from a microfinance bank,

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Kachrulalji Bassaiye, Sachin, and Shrikrishna Chandsanshiv. "A COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE SECTOR BANKS FOR HOME LOAN SERVICES IN THE MARATHWADA REGION." International Journal of Advanced Research 12, no. 12 (2024): 481–86. https://doi.org/10.21474/ijar01/20046.

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It has been considered in the study that customer satisfaction, which, by home loan services provided by public and private sector banks, is seen as an important factor, and the research intends to support initiatives like Viksit Bharat 2047, where key influencing factors, such as interest rates, processing time of loans, and customer service quality, are found to be important in determining satisfaction of customers, as well as preferences of customers, and brand reputation and accessibility are factors that should also be considered.Data collection through surveys, which were structured, and

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Priscila Rajah Davarajah, Syriac Nellikunnel Devasia, Hanim Norza Baba, Hanim Norza Baba, Maria Josephine Williams, and Parameswaran Subramanian. "Opd Service Quality And Satisfaction: A Case Study Of A Private Hospital In Malaysia." GIS Business 15, no. 1 (2020): 31–46. http://dx.doi.org/10.26643/gis.v15i1.17718.

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This study is to find out the customer satisfaction in the context of outpatient department services in a private hospital in Klang Valley. SERVPERF model is used to understand the depth of service quality in outpatient departments. The quantitative data is analysed using SPSS statistical tools analyse customer satisfaction in relation to the five dimensional aspects of the service quality in private hospital, namely; tangibility, reliability, responsiveness, assurance and empathy. The findings and conclusion of the study serves as guideline to the researchers and managers to design a strategi

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Kolathappilly, Anjali Balan, and Mathan Kumar. "Customer Perception Towards Customer-Centric Strategies of Private Sector Banks." Journal of Lifestyle and SDGs Review 4, no. 4 (2024): e03537. http://dx.doi.org/10.47172/2965-730x.sdgsreview.v4.n04.pe03537.

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Introduction: In the Indian financial market, banking plays a very vital role. Banking is the biggest dealer of credit and most of the people invest in banks as savings. Global economic progress depends on banking. The reason for this is that a well-developed financial sector is seen as essential and acts as a gauge for a nation's overall economic health. The banking sector is the most robust and prosperous in our nation. In addition to fierce competition among banking firms for customers, the Indian banking industry is engaged in a profit war. Try to learn about the tactics used by private se

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Malathi Nair Narayana Nair and Fauziah Sh. Ahmad. "WILL BRANDING ENGAGE PERPETUAL BONDING IN HEALTHCARE?" International Journal of Business and Society 24, no. 1 (2023): 343–61. http://dx.doi.org/10.33736/ijbs.5620.2023.

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A brand is the promise of value and is imperative in all aspects of the industry. Retaining existing customers and attracting new customers has always been the challenge faced by service-based industries, which include private healthcare, primarily in hospitals. As a niche sector, private hospitals' tasks address demanding customer expectations. Based on the past reviews of the literature, this study proposes a few aspects to be investigated in the context of private hospitals in Malaysia. Data was collected and distributed using an online survey. The model was validated using Smart PLS (versi

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Kumar, Indrajit, Mihir Kumar Shome, Jainendra Kumar Verma, and Arun Kumar. "Customer Relationship Management (CRM) in the Public and Private Sector Banks in Bihar: A Comparative Study." International Journal of Management and Sustainability 10, no. 4 (2021): 114–22. http://dx.doi.org/10.18488/journal.11.2021.104.114.122.

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Customer relationship management (CRM) plays a crucial role in any organization because success or failure depends on a company’s relationship with its customers. The objective of this study is to see how CRM can play an important role in the public and private sector banks in Bihar, India. The sample for the study consists of 250 bank managers from both public and private sector banks in Bihar. A CRM questionnaire developed by the researchers was used to measure CRM in the banking sector. Data were analyzed using SPSS software. Inferential statistics including t-test and analysis of variance

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Ashfaq, Muzna. "Quality of Service as a Predictor of Customer Satisfaction in Healthcare Sector." IBT Journal of Business Studies 16, no. 1 (2020): 71–87. http://dx.doi.org/10.46745/ilma.jbs.2020.16.01.06.

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This study examines role of quality of service as a predictor of customer satisfaction in private hospitals. Using a sample of customers of selected private hospitals in Karachi, this study used reliability statistics, Pearson correlation analysis, and OLS regression techniques to analyse the data. The results show that private hospitals are trying to deliver healthcare service that is at par with the expected standards set by their customers. The findings of this study will help management of these hospitals to develop and implement appropriate and effective strategies that would be helpful i

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Özdağoğlu, Aşkın, Murat Kemal Keleş, and Mehrzad Şenefe. "Evaluation of banks in terms of customer preferences with fuzzy SWARA and fuzzy MOORA integrated approach." Journal of Decision Analytics and Intelligent Computing 4, no. 1 (2024): 216–32. https://doi.org/10.31181/jdaic10007122024o.

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This study examines the factors influencing customer preferences in retail and private banking in Turkey, utilizing the fuzzy SWARA methodology. In response to global challenges and advancements in technology, the banking sector has undergone significant transformations over the past two decades, leveraging technology to enhance services and efficiency. However, customer preferences may vary across countries and cultures, with Turkish banking customers showing a mix of traditional and digital banking preferences. Against the backdrop of a dramatic financial crisis in 2001, trust emerges as a p

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Hanifah, Wita Nidia, and Ilma Aulia Zaim. "Value Proposition Testing For Private Event Package at My Kopi O Serang." Journal Research of Social Science, Economics, and Management 4, no. 11 (2025): 1900–1912. https://doi.org/10.59141/jrssem.v4i11.885.

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This research redefines the value proposition of the Private Event Package at My Kopi O Serang to align with customer needs and preferences. The study aims to assess the current offering’s compatibility with customer expectations, realign it to reflect customer jobs, pains, and gains, and propose a more compelling value proposition. Using a mixed-method approach, including Thematic Analysis, Empathy Mapping, and quantitative validation through Problem-Solution Fit and Product-Market Fit tests, the research identifies two validated value propositions: (1) Exclusive Event Experience with Persona

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Kondasani, Rama Koteswara Rao, and Rajeev Kumar Panda. "Customer perceived service quality, satisfaction and loyalty in Indian private healthcare." International Journal of Health Care Quality Assurance 28, no. 5 (2015): 452–67. http://dx.doi.org/10.1108/ijhcqa-01-2015-0008.

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Purpose – The purpose of this paper is to analyse how perceived service quality and customer satisfaction lead to loyalty towards healthcare service providers. Design/methodology/approach – In total, 475 hospital patients participated in a questionnaire survey in five Indian private hospitals. Descriptive statistics, factor analysis, regression and correlation statistics were employed to analyse customer perceived service quality and how it leads to loyalty towards service providers. Finding – Results indicate that the service seeker-service provider relationship, quality of facilities and the

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Medimagh, Safa, and Abdelfattah Triki. "The PPP performance based on the co-creation with customers." Built Environment Project and Asset Management 9, no. 5 (2019): 642–54. http://dx.doi.org/10.1108/bepam-01-2018-0014.

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Purpose The purpose of this paper is to enlighten the position of the customer as a driver to achieve the public–private partnership’s performance. It demonstrates that the customer exceeds being a target. Design/methodology/approach The paper is a literature review on the value for money, the performance prism in the PPP context, the service quality, the customer experience as well as the co-creation. Findings The PPP success goes through the end-users’ satisfaction regarding their experience quality. The improvement of the customer experience goes through the co-creation, conceding so to the

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J, Praveen Paul, and Sharmila S. "A STUDY ON SERVICE QUALITY IN PRIVATE BANKS - AN ALTERNATE APPROACH." ICTACT Journal on Management Studies 7, no. 1 (2021): 1349–58. https://doi.org/10.21917/ijms.2021.0191.

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Traditional SERVQUAL may be quite sufficient for the measurement of service quality of banks. But this research aimed for a more practical approach in using the actual services offered by banks in measuring their service quality. For this research, customers’ satisfaction towards the services offered by private banks was considered. A total sample of 112 is taken from the customers of private banks. Data was collected using a structured questionnaire from the customers which included factors to get opinion on general customer service offered by the banks, security provided for investments and

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Charla Griffy-Brown, Mark Chun, and Harvey Koeppel. "Using Customer-Facing Technology to Create New Business Value: Insight From the Public and Private Sector into the Changing Value Equation." Journal of Technology Management for Growing Economies 2, no. 2 (2011): 21–33. http://dx.doi.org/10.15415/jtmge.2011.22008.

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The objective of this research was to address two main questions regarding self-service and the changing value equation: Has the self-service value equation changed in the current downturn? How can organizations leverage information systems and customer facing technology to create new value for customers and even attract more customers? Qualitative data collection and analysis of in depth interviews of public and private sector organizations in the US and Australia were conducted from 2007-2010. To ensure accuracy and to promote triangulation, notes from interviews were transcribed, reviewed a

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Yadav, Manish Kumar, and Dr Alok Kumar Rai. "Exploring the Relational Impact of Service Quality on Customer Satisfication." Ushus - Journal of Business Management 14, no. 4 (2015): 17–31. http://dx.doi.org/10.12725/ujbm.33.2.

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Customer Satisfaction has been a psychological attribute inviting attention of the customers and requiring decipher their contribution in overall business performance.Banking has been no exception to this phenomenon.Many Literatures have found a strong relationship between service quality and customer satisfaction In service sector in general and banking industry in particular. The aim of the study is to investigate the relationship between service quality and customer satisfaction. The study assesses the level of customers’ satisfaction and service quality performance of the select banks. Fur

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Torrens, Marc, and Amir Tabakovic. "A Banking Platform to Leverage Data Driven Marketing with Machine Learning." Entropy 24, no. 3 (2022): 347. http://dx.doi.org/10.3390/e24030347.

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Payment data is one of the most valuable assets that retail banks can leverage as the major competitive advantage with respect to new entrants such as Fintech companies or giant internet companies. In marketing, the value behind data relates to the power of encoding customer preferences: the better you know your customer, the better your marketing strategy. In this paper, we present a B2B2C lead generation application based on payment transaction data within the online banking system. In this approach, the bank is an intermediary between its private customers and merchants. The bank uses its c

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Mohsin, Md, Khorshed Ali Miah, and Md Julfikkar Alam. "Customer Relationship Management in Selected Public and Private Tertiary Hospitals of Dhaka City." Journal of Armed Forces Medical College, Bangladesh 17, no. 2 (2022): 61–64. http://dx.doi.org/10.3329/jafmc.v17i2.58370.

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Introduction: Customer relationship management (CRM) is a strategy that helps organizations to build long-term relationship with customer and increase profit through a proper management system. Objective: To understand the present state of CRM in tertiary level public and private hospitals in Dhaka City, by identifying customers’ profile, customers’ expectation, and by assessing customers’ satisfaction. Material and Methods: This cross sectional descriptive study was conducted in two tertiary level hospitals of Dhaka city, from July 2018 to June 2019 among 220 samples from each hospital, by co

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Zahid, Syed Huzaifa Eibn. "Sales Strategies of Banks: An Empirical Study of Select Private Sector Banks in India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50465.

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Abstract Private sector banks in India are increasingly focused on structured, customer-centric sales strategies to improve client retention and financial performance. This research explores the effectiveness and perception of five core sales techniques—cross-selling, up-selling, personal selling, direct selling, and reference selling—as practiced by private banks. Using descriptive and analytical methods supported by secondary data, the study analyzes the perceptual gap between bank employees and customers, identifying key strengths and misalignments. Findings indicate personal and cross-sell

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Yolanda, Farhanah Apsari, and Sri Setya Handayan. "The Impact of E-Service Quality on E-Loyalty Through Customer Satisfaction of Private Bank Mobile Banking Users in Indonesia." International Journal of Scientific and Management Research 07, no. 02 (2024): 41–51. http://dx.doi.org/10.37502/ijsmr.2024.7204.

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The banking world uses communication and information technology in data processing systems, where all banking services are done online through applications or what is usually called M-Banking. In Indonesia, private banks have stronger competition compared to other sectors because they are the largest. Due to the high competition in the private banking sector, customer satisfaction and loyalty are of great importance to the quality of mobile banking services provided. As a result, customers pay close attention to the quality of mobile banking services offered by the bank to create loyal custome

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