Relevant bibliographies by topics / Promotional Strategies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Promotional Strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Promotional Strategies"

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Sitindaon, Natanael, Nurul Wardani Lubis, Grace Theresia Malau, Kristina Mesya Yulianti Siburian, and Utrie Sekar Ayuningrum. "Promotion Strategy in Increasing Customer Loyalty in Companies." Holistic Science 4, no. 3 (2024): 362–72. https://doi.org/10.56495/hs.v4i3.728.

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This study aims to analyze the effect of promotional strategies on customer loyalty in companies. Customer loyalty is very important for business sustainability because loyal customers not only provide recurring income but also support promotions through word-of-mouth recommendations. This study uses a qualitative approach with a literature study method, where data is collected from various scientific sources that discuss promotional strategies and customer loyalty. Thematic analysis is used to identify key themes from relevant literature. The results of the study indicate that promotional str
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Julianto, Veri, Jaka Permadi, and Noviyanti Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWABARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." Jurnal Ilmiah Informatika 2, no. 1 (2017): 99–104. http://dx.doi.org/10.35316/jimi.v2i1.459.

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Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the
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Narasimhan, Chakravarthi. "Competitive Promotional Strategies." Journal of Business 61, no. 4 (1988): 427. http://dx.doi.org/10.1086/296442.

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Oke, Felix Bayode, and Ezekiel Opeyemi Olajimbiti. "The pragmatics of promotional features and discourse strategies in postgraduate school prospectus in Nigeria." Crossroads. A Journal of English Studies, no. 32(1) (2021): 4–15. http://dx.doi.org/10.15290/cr.2021.32.1.01.

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This paper extends the frontier of research in the marketisation of higher education institution by investigating the pragmatics of promotional features and discourse strategies in the postgraduate school prospectus. The data for the study is the University of Ibadan postgraduate school prospectus (2015 edition) downloaded from the university website (http://www.postgraduateschool.ui.edu.ng). Insights were drawn from Bhatia’s genre analysis, an aspect of Hallidayian’s Systemic Functional Linguistics, for the analysis. The theory accounts for promotional features, linguistic features and discou
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Veri, Julianto, Permadi Jaka, and Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." JURNAL ILMIAH INFORMATIKA 2, no. 1 (2017): 99–104. https://doi.org/10.5281/zenodo.1134731.

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<em>Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as
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Yu, Zhenpeng, Hui Zeng, and Liaogang Hao. "Effects of Front-Loaded and Rear-loaded Promotions: A Comparison Of Consumers in China and Pakistan." Social Behavior and Personality: an international journal 51, no. 6 (2022): 1–7. http://dx.doi.org/10.2224/sbp.12218.

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We explored the effects of front-loaded and rear-loaded promotions on consumers across China (long-term orientation) and Pakistan (short-term orientation). Respondents were students from a university in Chengdu, China ( = 213) and a university in Karachi, Pakistan ( = 209). The results showed that front-loaded promotions generated higher consumer perceived value, greater anticipated regret, and stronger purchase intention than did rear-loaded promotions, with perceived value and anticipated regret mediating the link between promotional strategies and purchase intention. Further, cultural backg
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Czaplewski, Andrew J., and Eric M. Olson. "Adaptive Strategies of Tobacco Firms Subsequent to the 1998 Master Settlement Agreement: An Examination of Emergent Tobacco Promotional Mix Efforts." Social Marketing Quarterly 9, no. 1 (2003): 3–17. http://dx.doi.org/10.1080/15245000309104.

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This article uses the promotional mix framework to examine tobacco promotional efforts in five distinct categories: advertising, sales promotion, direct marketing, personal selling, and public relations. We specifically explore how tobacco companies are adapting their promotional efforts in each category subsequent to the 1998 Master Settlement Agreement (MSA) among the five largest tobacco companies and 46 states. We utilize primarily marketing popular press literature and a comparison between 1998 and 1999 tobacco promotional expenditures to provide a comprehensive picture of emergent tobacc
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Siara, Sabina, and Atik Aprianingsih. "Promotional Strategy to Increase Sales on Sahabat Pharmacy." Jurnal Pendidikan Indonesia 6, no. 5 (2025): 2277–87. https://doi.org/10.59141/japendi.v6i5.7844.

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This study evaluates and enhances the promotional strategies of Apotek Sahabat Samarinda or also known as Sahabat Pharmacy to increase sales within the competitive pharmaceutical market of Samarinda, Indonesia. A quantitative research approach was employed to gather primary data via surveys from 385 respondents, aimed at evaluating customer behavior, preferences, and reactions to various marketing strategies. This research employs the Integrated Marketing Communications (IMC) framework, emphasizing advertising, sales promotion, public relations, direct marketing, and personal selling. The resu
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Agustina, Cica, Nada Wafika Lestari, and Nadia Yupita Sari. "Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee." Mestaka: Jurnal Pengabdian Kepada Masyarakat 4, no. 3 (2025): 341–45. https://doi.org/10.58184/mestaka.v4i3.652.

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Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact
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Singla, Babita. "Promotional Strategies for Organized Retail." International Journal of Asian Business and Information Management 14, no. 1 (2023): 1–11. http://dx.doi.org/10.4018/ijabim.325229.

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Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation str
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Dissertations / Theses on the topic "Promotional Strategies"

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Chung, Hoe Sang. "Essays on Pricing and Promotional Strategies." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/51810.

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This dissertation contains three essays on theoretical analysis of pricing and promotional strategies. Chapter 1 serves as a brief introduction that provides a motivation and an overview of the topics covered in the subsequent chapters. In Chapter 2, we study optimal couponing strategies in a differentiated duopoly with repeat purchase. Both firms can distribute defensive coupons alone, defensive and offensive coupons together, or mass media coupons. They can also determine how many coupons to offer. Allowing consumers to change their tastes for the firms' products over time, we find that the
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Guaraldi, Valentina <1993&gt. "New promotional and sales strategies in fashion retail: Slam Jam Case Study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16437.

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The advent of the Internet and digital technologies have profoundly changed the purchasing customer journey and fashion retailers today, in attempt to remain competitive on the market and to stand out from competitors, are looking for new and unconventional promotional tools to sell clothes, shoes or accessories, such as lotteries. Case study: analysis of the operational management of a raffle, relating to the "Nike Blazer Class 1977" shoe conducted by Slam Jam fashion retailer's.
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Ravindran, D. S. "Risk, store of wealth and land use choice : a socio-economic analysis of farmer adoption of woodlots in Karnataka, India." Thesis, Bangor University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.389520.

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Izquierdo, Pastor Adrià. "Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32756.

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Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. Recently, owing to semantic web generation, some companies started to use personalized marketing in communication as a way to turn the conversions around and thus increase customer retention and loyalty. As a matter of fact, the retention and loyalty stages on the internet are, on average, the least crafted of the whole cycle.
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Gaika, Nandipha Gloria. "The development of effective promotional strategies to market public FET/Technical Colleges in the Eastern Cape Province." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1006191.

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Education is a powerful and pervasive agent of change. Therefore, it is the key to unlock the doors to development and modernisation. Currently, business and communities knowledge very little about what the FET/Technical College is offering and its importance to the society as whole. Therefore there is a great need to market the technical sector so that the community is knowledgeable about the FET/Technical Colleges. The research conducted focuses on which promotional strategies are effective in marketing the FET Colleges. In order to make technical college students marketable it is necessary
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Lundgren, Moa. "DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79418.

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The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. Thus, destination market organizations have become a critical component in the tourism industry. While there is a growing interest for nature-based destinations due to international tourism and a growing awareness of environmental issues there is still a need to create a differentiation from the global
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Gomon, Stephanie J. "The Influence of Promotional Brochures and Pricing Strategies on Consumer Purchase Decisions for Forest Stewardship Council Certified Hardwood Boards in Home Centers." Thesis, Virginia Tech, 2004. http://hdl.handle.net/10919/10025.

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This study is one of the first of its kind to examine actual consumer purchasing decisions for forest products certified by the Forest Stewardship Council (FSC). Consumer purchasing was examined based on the presence or absence of a promotional brochure and a price premium for red oak and yellow poplar surfaced-four-sides (S4S) boards. This research also compared typical demographic factors for purchasers and non-purchasers of FSC certified S4S boards. Finally, the study examined subscales from a previously designed ecoscale to determine whether two of the subscales were effective predictors o
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Farro, Salazar Karen Jemina. "Relación entre las estrategias promocionales (promoción de venta) y la intención de compra de productos de belleza en tiendas departamentales en la ciudad de Lima." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652530.

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La presente investigación es un estudio cuantitativo relacionado con las estrategias promocionales (promoción de venta) y la intención de compra de personas. El objetivo general para esta investigación es determinar la relación de la promoción de venta en la decisión de compra de productos de belleza en tiendas de retail, el cual conlleva a analizar y entender la importancia de la promoción hoy en día. La metodología utilizada está basada en la investigación – acción, el cual permite la observación directa del investigador hacia los resultados obtenidos, estos serán analizados desde un enfoq
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Syeda, Umaima Sidra Afsheen. "PROMOTION OF FRUIT AND VEGETABLE INTAKE THROUGH RECIPE CARD DISTRIBUTION AND SAMPLING AT FARMERS’ MARKETS THROUGHOUT KENTUCKY." UKnowledge, 2019. https://uknowledge.uky.edu/foodsci_etds/71.

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The Center for Disease Control and Prevention (CDC) reports indicate that 8% and 6.3% of Kentuckians consume enough fruits and vegetables, respectively. The Plate It Up! Kentucky Proud (PIUKP) project is a recipe-development project that aims to boost produce consumption by incorporating local fruits and vegetables. The purpose of this study was to implement promotional strategies using PIUKP recipes at farmers’ markets and determine their effects on consumers’ intent of purchasing and preparing the produce. The study was conducted at nine farmers’ markets across Kentucky (n=300) in collaborat
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Howenstine, Julie Anne. "Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use." University of Toledo / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1365083563.

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Books on the topic "Promotional Strategies"

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Coult, Graham. Promotional strategies and techniques for the information service. Aslib, 1999.

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Poggio, Laura. An evaluation of current promotional strategies used by a major trade publisher. LCP, 1999.

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Breheny, Lauren Rose. A comparison of the promotional strategies of Marie Claire and Loaded magazines and the marketing management implications. Oxford Brookes University, 2000.

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Ludovici-Connolly, Anne Marie. Winning health promotion strategies. Human Kinetics, 2010.

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Keith, Tones, ed. Health promotion: Planning and strategies. 2nd ed. SAGE, 2010.

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Ross, Spark, and Donovan, Robert J., Ph. D., eds. Health promotion strategies and methods. 2nd ed. McGraw-Hill, 2005.

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Nova, Corcoran, ed. Communicating health: Strategies for health promotion. SAGE, 2007.

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Blattberg, Robert C. Sales promotion: Concepts, methods, and strategies. Prentice Hall, 1990.

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Paudel, Danda Pani. Export promotion strategies of the SEACEN countries. South East Asian Central Banks, Research and Training Centre, 1994.

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Barr, Vilma. Promotion strategies for design and construction firms. Van Nostrand Reinhold, 1995.

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Book chapters on the topic "Promotional Strategies"

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Ciesla, Robert. "Promotional Strategies." In Game Development with Ren'Py. Apress, 2019. http://dx.doi.org/10.1007/978-1-4842-4920-8_8.

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Pereira Ramos, Maria da Conceição. "Innovation and Promotional Employment Strategies." In Innovation and Technology — Strategies and Policies. Springer Netherlands, 1997. http://dx.doi.org/10.1007/978-0-585-29606-7_19.

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Falk, Gideon, and Casimir F. Bozek. "Promotional Strategies and Techniques in Services Marketing." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_19.

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Mur-Dueñas, Pilar. "Chapter 11. Promotional strategies in academic writing." In Persuasion in Public Discourse. John Benjamins Publishing Company, 2018. http://dx.doi.org/10.1075/dapsac.79.12mur.

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Fiţ, Cristina Ramona. "How Do Romanian Universities Promote Their Educational Offer and What Mechanisms Are Used to Attract International Students?" In European Higher Education Area: Challenges for a New Decade. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56316-5_3.

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Abstract Overarching strategies at the European level underline the importance of mobility, thus promoting the higher education offer should be among the key topics that dominate the internationalization agenda in Romania, in the context of a highly competitive market worldwide. The paper highlights the disconnect between the internationalization strategies of Romanian universities and concrete measures undertaken to promote their educational offer. The paper includes a short analysis of how HEIs promote their study offer internationally, using three Romanian universities as case studies. Star
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George, Richard J., and John B. Lord. "Supermarket Promotional Strategies: What’s Hot and What’s Not." In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16943-9_63.

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He, Huizhen, and Aimin Pu. "Promotional Strategies of National Culture Internalization Based on PageRank Algorithm." In Lecture Notes in Electrical Engineering. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3250-4_191.

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Mihashiro-Santamaria, Yoshie, Alisson Shantal Mantari-Quevedo, Franklin Cordova-Buiza, and Heber Luis Olavarria-Benavides. "Digital Marketing in Tourist Restaurants: Promotional Strategies for the Consumer." In Studies in Systems, Decision and Control. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-62656-2_1.

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Nikitina, Jekaterina. "Chapter 4. Press releases of COVID-19 vaccine manufacturers." In Argumentation in Context. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/aic.22.04nik.

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Press releases dedicated to the creation of a new vaccine draw on a complex weave of information and promotion, including at times also elements of manipulation. This discourse-analytical study explores the recurrent motifs and arguments in a corpus of English-language press releases of three leading vaccine-manufacturers – AstraZeneca, Moderna and Gamaleya-RDIF in the period directly preceding the launch of active vaccination campaigns. The study applies the framework of (critical) discourse analysis with insights from argumentation theory and rhetoric. Two moves of the press release are comp
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Mewomo, Modupe Cecilia, Favour David Agbajor, and Iseoluwa Joanna Mogaji. "An Investigation on Promotional Strategies to Green Building Adoption in a Developing Economy." In Proceedings of the 10th International Conference on Energy Engineering and Environmental Engineering. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-48204-5_13.

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Conference papers on the topic "Promotional Strategies"

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Rotanova, Mira B., and Alexey S. Shimichev. "Streaming Services as a Promotional Instrument within the Digital Media Environment." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971318.

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Xiong, Yueming. "Analysis of Pricing Strategies of E-commercial Agricultural Product and Effects of Promotional Activities Marketing Based on Data Mining Algorithms." In 2023 International Conference on Intelligent Computing, Communication & Convergence (ICI3C). IEEE, 2023. http://dx.doi.org/10.1109/ici3c60830.2023.00086.

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Hétroit, Lucie, Houmeyd Kheroddin, Léa Robert, Willy Lameyer, Damien Gonfo, and Simon Maillot. "Educational Strategies for Promotion of Solar Power Satellite Technology." In IAF Space Education and Outreach Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078378-0131.

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Tu, Yuanya, Jun Kou, and Zhiming Hu. "Research on Agricultural Product Supply Chain Cooperation and Promotion Strategies Considering Supplier Subsidies." In Conference Proceedings of The 12th International Symposium on Project Management, China. Aussino Academic Publishing House (AAPH), 2024. http://dx.doi.org/10.52202/076061-0049.

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"Promotional Strategies, a tackle to attain sustainable Tourism." In International Conference on Humanities, Literature and Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed0115088.

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Dhonden, Tenzin, Nguyen Trung Kien, Phenpimon Wilairatana, Pichit Ngamjarussrivichai, and Tsutomu Konosu. "Impact of pharmaceutical promotional strategies on physicians’ prescription behavior in India." In 2020 9th International Congress on Advanced Applied Informatics (IIAI-AAI). IEEE, 2020. http://dx.doi.org/10.1109/iiai-aai50415.2020.00134.

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Savoia, Luigi. "Promoting Moldova: the impact of the Moldova in Progress journal on national visibility." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.06.

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Purpose of the article: The article explores the role of the journal platform Moldova in Progress in promoting the Republic of Moldova on both a regional and international scale. It aims to highlight the effectiveness of the platform as a promotional tool for Moldova's culture, economy, tourism, and investment opportunities. By examining the content and strategies employed by the journal, the article assesses how it contributes to the country's image-building efforts. Methodology: The research is based on a qualitative analysis of articles and publications featured in Moldova in Progress. Data
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Djuraxodjaevich Boboev, L. Kadrkhuja. "Enhancing Marketing and Promotional Strategies Within Automotive Companies Including Lada Company in Uzbekistan." In ICFNDS 2021: The 5th International Conference on Future Networks & Distributed Systems. ACM, 2021. http://dx.doi.org/10.1145/3508072.3508155.

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Sajin, Andreea. "Gradul de eficiență a tehnicilor de promovare pe social media și impactul lor asupra volumului de vânzări." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.43.

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Due to the development of technologies and increasing the number of users on social media, a lot of companies choose promotional strategies for increasing the visibility of the company and of course for increasing the sales. At the moment the most popular promotional strategy on Instagram is the Reels, short and attractive videos, however in Moldova, this strategy is less known by people, but most of the agencies tend to find experts in Reels and to help them growing the audience and target the sales.
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Ezhikov, Aleksei Iurevich. "Neurocoaching on the Verge of Pseudoscience: A Critical Review of the Russian-Language Information Field." In All-Russian Scientific and Practical Conference. Publishing house Sreda, 2025. https://doi.org/10.31483/r-127457.

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This article presents a critical analysis of marketing strategies and ethical aspects of neurological coaching (neurocoaching) promotion within the Russian-speaking information space. Based on an examination of training organizations' materials, the study identifies key issues in marketing communications, including the use of pseudoscientific terminology, exploitation of the &amp;quot;seductive allure&amp;quot; of neuroscience, and unsubstantiated promises of results. The research reveals significant gaps between neuroscientific evidence and claims made in neurocoaching promotional materials.
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Reports on the topic "Promotional Strategies"

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López, Diana, Amai Tran, and Stephanie Dawson. D11.1 REPO4EU Impact Master Plan. REPO4EU, 2023. http://dx.doi.org/10.58647/repo4eu.202300d11.1.

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This document outlines REPO4EU’s overall Dissemination and Communication strategies, providing specific action plans to reach a critical mass. It also contains the compilation of all early stage promotional actions, brand elements designed and released to execute the outreach plans, including: the project’s identity system and brand templates, online channels and future publications within the project’s overarching Open Science strategy.
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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur
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Nyarko, Philomena, Cletus Adohinzin, Placide Tapsoba, et al. Acceptability and promotion strategies for LNG-IUS in Ghana: A public health assessment. Population Council, 2009. http://dx.doi.org/10.31899/rh13.1004.

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Davies, Christina, and Melanie Pescud. Arts and health promotion. The Sax Institute, 2020. http://dx.doi.org/10.57022/rdac1868.

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A National Arts and Health Framework was endorsed by all Australian states and territories in 2014; acknowledging the role of the arts in contributing to health and wellbeing. This review, commissioned by VicHealth, aimed to identify: effective approaches for improving arts participation (especially in priority groups); programs or activities using the arts which have been effective in increasing awareness, knowledge, attitudes and behaviours in five priority areas; and which of these approaches, programs or activities may be implemented by local councils. The findings will be used to inform f
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Otto, Stephan. Potenziale einer nichtakademischen Herkunft im Rahmen der Promotion. Herkunftsbezogene Strategien Promovierter aus nichtakademischen Elternhäusern. Socialnet GmbH, 2024. http://dx.doi.org/10.60049/v3bvkgk6.

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Der Beitrag stellt Befunde einer Interviewstudie (N=8) dar, in der Promovierte aus nichtakademischen Elternhäusern zu ihren herkunftsbezogenen Sozialisationserfahrungen und deren Nutzen für die Anforderungen der Promotion befragt worden sind. Anders als in vielen Arbeiten zu Bildungsungleichheiten wird ein Blick auf Potenziale und nicht auf Defizite von nichtakademischen Elternhäusern geworfen.
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Volpe Martincus, Christian, and Jerónimo Carballo. Entering New Country and Product Markets: Does Export Promotion Help? Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0011215.

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Entering new export markets is primarily a discrete choice. Even though several empirical papers have used modeling strategies consistent with this fact, no study has examined the effects of public policies aimed at affecting this decision within this setting. In this paper we assess the impact of trade promotion activities on export outcomes using trade support and highly disaggregated export data for the whole population of exporters of a small developing country, Uruguay, over the period 2000-2007 to estimate a binary outcome model which allows for unobserved heterogeneity. We find that tra
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Quak, Evert-jan, Kelbesa Megersa, and Keir Macdonald. The Commercial and Financial Case for Responsible Business Conduct and What Works for Promotion. Institute of Development Studies, 2023. http://dx.doi.org/10.19088/k4d.2023.004.

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This evidence brief shows that business’s sustainability strategies that drive better financial performance do so through mediating factors, such as enhancing business reputation, increasing stakeholder partnerships, mitigating business risks, and strengthening innovation capacity. Recent empirical literature shows optimism that investing in RBC is a way to increase competitiveness, improve financial returns on investments and firm valuation, while reducing business costs. Empirical evidence also shows that RBC has potential to decrease systematic risk and improves firm value. When companies w
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Ashton, Weslynne, Andrés Luque, and John R. Ehrenfeld. Best Practices in Cleaner Production: Promotion and Implementation for Smaller Enterprises (Appendix 1-Case Summaries). Inter-American Development Bank, 2002. http://dx.doi.org/10.18235/0008580.

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This annex contains specific examples of cleaner production (CP) strategies for smaller enterprises including regional overviews of Latin America, Asia and Europe. It contains best practices from: Multinational Umbrella Programs such as Asian Development Bank, Nordic Environmental Finance Corporation (NEFCO), Organization for Economic Cooperation and Development (OECD), United Nations Environmental Program (UNEP) &amp;United Nations Industrial Development Organization (UNIDO), United States ¿ Asia Environmental Partnership (USAEP), United States Agency for International Development (USAID), Wo
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Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (
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Menon, Shantanu, Kushagra Merchant, and Satender Rana. National Centre for promotion of employment for disabled people: Dignifying the disabled. Indian School Of Development Management, 2022. http://dx.doi.org/10.58178/2209.1009.

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"National Centre for Promotion of Employment for Disabled People (NCPEDP) is a not-for-profit organization operating across India, championing the rights of people with disabilities. Its primary intervention area is policy advocacy through research, campaigns, mentoring, and leadership development to promote inclusion and rights of people with disabilities. The case journeys through how the founder’s deep-felt connection with disability rights led the organization to initiate and support a social movement, which culminated in passing of a milestone legislation in 2016 that sought to ensure rig
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