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Dissertations / Theses on the topic 'Promotional Strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Chung, Hoe Sang. "Essays on Pricing and Promotional Strategies." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/51810.

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This dissertation contains three essays on theoretical analysis of pricing and promotional strategies. Chapter 1 serves as a brief introduction that provides a motivation and an overview of the topics covered in the subsequent chapters. In Chapter 2, we study optimal couponing strategies in a differentiated duopoly with repeat purchase. Both firms can distribute defensive coupons alone, defensive and offensive coupons together, or mass media coupons. They can also determine how many coupons to offer. Allowing consumers to change their tastes for the firms' products over time, we find that the

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Guaraldi, Valentina <1993&gt. "New promotional and sales strategies in fashion retail: Slam Jam Case Study." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16437.

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The advent of the Internet and digital technologies have profoundly changed the purchasing customer journey and fashion retailers today, in attempt to remain competitive on the market and to stand out from competitors, are looking for new and unconventional promotional tools to sell clothes, shoes or accessories, such as lotteries. Case study: analysis of the operational management of a raffle, relating to the "Nike Blazer Class 1977" shoe conducted by Slam Jam fashion retailer's.

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Ravindran, D. S. "Risk, store of wealth and land use choice : a socio-economic analysis of farmer adoption of woodlots in Karnataka, India." Thesis, Bangor University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.389520.

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4

Izquierdo, Pastor Adrià. "Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32756.

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Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. Recently, owing to semantic web generation, some companies started to use personalized marketing in communication as a way to turn the conversions around and thus increase customer retention and loyalty. As a matter of fact, the retention and loyalty stages on the internet are, on average, the least crafted of the whole cycle.

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5

Gaika, Nandipha Gloria. "The development of effective promotional strategies to market public FET/Technical Colleges in the Eastern Cape Province." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/d1006191.

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Education is a powerful and pervasive agent of change. Therefore, it is the key to unlock the doors to development and modernisation. Currently, business and communities knowledge very little about what the FET/Technical College is offering and its importance to the society as whole. Therefore there is a great need to market the technical sector so that the community is knowledgeable about the FET/Technical Colleges. The research conducted focuses on which promotional strategies are effective in marketing the FET Colleges. In order to make technical college students marketable it is necessary

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Lundgren, Moa. "DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79418.

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The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. Thus, destination market organizations have become a critical component in the tourism industry. While there is a growing interest for nature-based destinations due to international tourism and a growing awareness of environmental issues there is still a need to create a differentiation from the global

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Gomon, Stephanie J. "The Influence of Promotional Brochures and Pricing Strategies on Consumer Purchase Decisions for Forest Stewardship Council Certified Hardwood Boards in Home Centers." Thesis, Virginia Tech, 2004. http://hdl.handle.net/10919/10025.

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This study is one of the first of its kind to examine actual consumer purchasing decisions for forest products certified by the Forest Stewardship Council (FSC). Consumer purchasing was examined based on the presence or absence of a promotional brochure and a price premium for red oak and yellow poplar surfaced-four-sides (S4S) boards. This research also compared typical demographic factors for purchasers and non-purchasers of FSC certified S4S boards. Finally, the study examined subscales from a previously designed ecoscale to determine whether two of the subscales were effective predictors o

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Farro, Salazar Karen Jemina. "Relación entre las estrategias promocionales (promoción de venta) y la intención de compra de productos de belleza en tiendas departamentales en la ciudad de Lima." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652530.

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La presente investigación es un estudio cuantitativo relacionado con las estrategias promocionales (promoción de venta) y la intención de compra de personas. El objetivo general para esta investigación es determinar la relación de la promoción de venta en la decisión de compra de productos de belleza en tiendas de retail, el cual conlleva a analizar y entender la importancia de la promoción hoy en día. La metodología utilizada está basada en la investigación – acción, el cual permite la observación directa del investigador hacia los resultados obtenidos, estos serán analizados desde un enfoq

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Syeda, Umaima Sidra Afsheen. "PROMOTION OF FRUIT AND VEGETABLE INTAKE THROUGH RECIPE CARD DISTRIBUTION AND SAMPLING AT FARMERS’ MARKETS THROUGHOUT KENTUCKY." UKnowledge, 2019. https://uknowledge.uky.edu/foodsci_etds/71.

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The Center for Disease Control and Prevention (CDC) reports indicate that 8% and 6.3% of Kentuckians consume enough fruits and vegetables, respectively. The Plate It Up! Kentucky Proud (PIUKP) project is a recipe-development project that aims to boost produce consumption by incorporating local fruits and vegetables. The purpose of this study was to implement promotional strategies using PIUKP recipes at farmers’ markets and determine their effects on consumers’ intent of purchasing and preparing the produce. The study was conducted at nine farmers’ markets across Kentucky (n=300) in collaborat

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Howenstine, Julie Anne. "Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use." University of Toledo / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1365083563.

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11

Šebesta, Miroslav. "Sales promotion strategies in Procter&Gamble." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359294.

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The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech market. Using statistical and comparative methods, the thesis brings valuable conclusions for both marke

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Danielsson, Madeleine, and Maria Lind. "Barnmorskors strategier för att främja fysisk aktivitet under graviditeten : En Kvalitativ Intervjustudie." Thesis, Högskolan Dalarna, Vårdvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:du-20967.

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Fysisk aktivitet är viktigt för att främja hälsa och förebygga ohälsa och bör även rekommenderas till kvinnor under graviditeten. Barnmorskan har en central roll i det hälsofrämjande arbetet då hon ibland är den enda hälso- och sjukvårdspersonal som träffar kvinnan under graviditeten. Det finns rekommendationer för hur mycket den gravida kvinnan bör träna men studier visar att det är få som följer dessa. Barnmorskan upplever det svårt att ge råd och det finns ett behov av att hitta strategier som kan användas i arbetet med att främja fysisk aktivitet. Syftet med denna studie var att beskriva b

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Ginman, Felicia, and Carolina Simon. "Skolsjuksköterskans strategier i preventionsarbetet mot minderårigas alkoholkonsumtion." Thesis, Röda Korsets Högskola, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:rkh:diva-795.

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Bakgrund: Det finns flera bakomliggande orsaker till att unga konsumerar alkohol. Lagar och förordningar finns till för att hindra minderåriga från att bruka alkohol. Trots detta har ett högt antal minderåriga ett riskbeteende relaterat till användningen av alkohol och dessa individer respekterar inte lagen. Skolsjuksköterskan har en betydande roll i preventionsarbetet mot minderårigas alkoholkonsumtion och använder flera strategier för att främja barn och ungas hälsa. Syfte: Att beskriva skolsjuksköterskans hälsofrämjande strategier mot minderårigas alkoholkonsumtion. Metod: En litteraturöver

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Bargibant, Catherine. "Regards sur l'expérience des adultes en études promotionnelles : le cas des aides-soignantes en formation infirmière." Thesis, Lille 3, 2019. http://www.theses.fr/2019LIL3H055.

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Ce travail de recherche empirico-inductif étudie la reconnaissance de l’expérience des aides-soignantes en formation infirmière par les tuteurs/formateurs. Il examine aussi le rôle de cette reconnaissance sur certains comportements atypiques observés en situation d’apprentissage d’une nouvelle profession. Dans un premier temps, les questionnaires et entretiens semi-directifs exploratoires traités qualitativement et quantitativement, ont pointé des divergences entre les verbatim des formateurs et ceux des étudiants ex-aides-soignants concernant leur expérience. Pour les comprendre, la notion d’

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15

Gordon, Raymond. "Supervisors' perceptions in leader-member exchange : a new model adding clarity to expectations, performance and similarity." Thesis, Queensland University of Technology, 2002.

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Viková, Miroslava. "Návrhy strategie řízení podpory prodeje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221550.

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This thesis deals with analyzing strategic position of energetic drinks production company. It mainly focuses on establishing a way the company can sustain and improve its current competitive position in the market. The results of the analysis in this thesis should be able to come up with measures that can help the company improve its sales promotion strategy in its area of activity – energy drinks. These measures should be the basis for its competitiveness and sustaining its position in the market.

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Warren, Janet M. "Strategies for the prevention of obesity in children." Thesis, Oxford Brookes University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251367.

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Adjagbodjou, Paulin. "Aligning Sales Promotion Strategies With Buying Attitudes in a Recession." Thesis, Walden University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3688485.

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<p> Some managers lack an effective strategy for aligning sales promotion strategies with consumers' buying attitudes in a recession. The intent of this comparative design was to determine the most effective sales promotion strategy for sales improvement and business sustainability during a recession. The theories of (a) sales promotions, (b) consumer behavioral metrics, (c) price reductions, and (d) strategy in a competitive environment represented the theoretical framework that grounded and complemented this research. Using a confidential paper-based survey and random sampling method, prefer

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Loh, Patrick. "Promotion and marketing strategies of IT training institutions in Singapore." Thesis, University of Sunderland, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302439.

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Brennan, Graham Michael. "Methods and strategies for recruiting participants to walking promotion programmes." Thesis, University of Strathclyde, 2012. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20836.

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Introduction: Recruitment of participants is an integral but challenging process in walking promotion programmes. A lack of information about what was done during recruitment is a limiting factor in knowing what works best and why certain approaches might be worth replicating. Aim: The aim of this thesis was to conduct formative research on the process of recruitment to walking programmes. The objectives included: systematically reviewing the literature, qualitatively investigating practice and the participants' perspective, evaluating a novel approach to recruitment and to produce a set of be

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Atwater, Barbara J. "A qualitative examination of the career paths of female school superintendents in Virginia." Diss., This resource online, 1997. http://scholar.lib.vt.edu/theses/available/etd-10052007-143301/.

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Ngarambe, Robert. "Physical activity levels and health promotion strategies among physiotherapists in Rwanda." Thesis, University of the Western Cape, 2011. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_5969_1367481268.

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<p>Physical inactivity has become a global health concern and is among the 10 leading causes of death and disability. This has led to increased concern for chronic diseases of lifestyle (CDL).&nbsp<br>Studies have revealed that regular physical activity is effective in combating several CDL such as cardiovascular disease, diabetes, cancer, hypertension and obesity. Physiotherapists are in a&nbsp<br>position to combat inactivity and effectively promote physical activity to their clients. Studies however have shown that participation in physical activity among physiotherapists could have an&nbsp

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Dido, Romano William. "Wellness strategies for unskilled and semi-skilled employees in the built environment." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/6929.

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More employees in organisations in the built environment are beginning to suffer from ill health related to work when compared with employees in other industries. There are many reasons for this, such as: unsuitable working conditions, physical demands linked to the occupation and the high proportion of transient unskilled and semi-skilled employees. A study concerning the wellness levels of unskilled and semi-skilled employees therefore contributes to the understanding and improvement of employee health within the industry. The main objective of this study was therefore to identify the wellne

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Pelková, Martina. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222506.

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The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.

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Bierská, Tereza. "VIZUÁLNÍ IDENTITA PRO DESIGNÉRKU ŠPERKŮ." Master's thesis, Vysoké učení technické v Brně. Fakulta výtvarných umění, 2017. http://www.nusl.cz/ntk/nusl-295610.

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In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.

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Teng, Hsiao-Ching. "Successful Marketing Strategies for Promoting Clinical Diagnostic Instrument Validation Packages." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5789.

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Successful marketing strategies for clinical validation packages not only help laboratories increase the accuracy and efficiency of testing, but also facilitate clinical quality awareness and collaboration. False diagnosis and inefficiency in healthcare can be costly, and managers in diagnostic instrument manufacturing organizations need strategies to promote validation packages to help laboratories reduce errors leading to inappropriate treatment. The purpose of this single case study was to explore strategies business development managers use to integrate dynamic capabilities for marketing i

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Raulik-Murphy, Gisele. "A comparative analysis of strategies for design promotion in different national contexts." Thesis, Cardiff Metropolitan University, 2010. http://hdl.handle.net/10369/6521.

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Design promotion takes place when there is a need to inform companies, governments or citizens about the benefits design can offer for economic and social development, and how to take full advantage of them. It can take several forms such as design programmes, support services for businesses and design policies. Although design promotion is practised widely in countries around the world, there is little academic research or background theory to support its advancement. Therefore, this thesis developed an approach to understanding design promotion, its rationale, scope, terminologies, practices

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Guštafíková, Michaela. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402001.

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This master‘s thesis is focused on drafting a marketing strategy proposal and recommendation for Petit Press, a.s., which owns a discount aggregator Zľavy.sme.sk. The first part of the thesis describes the individual aims of the work. The second chapter focuses on the theoretical background of the work that is needed to better understand this issue. The third chapter is focused on the application of this knowledge in the analysis of the marketing mix and the environment in which the aggregator operates, and also describes the marketing research realized among customers of the aggregator. Based

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Elšík, Tomáš. "Návrh komunikační strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255785.

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Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.

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Maturkanič, Jiří. "Strategická analýza společnosti Bontonfilm promotions s r.o." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262899.

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This master thesis is focused on a company called Bontonfilm promotions s r.o. The company is mainly interested in sales of promotional products and have been founded by the end of the year 2014. Only one year of relevant information about the company were available. Strategic analysis of the company evaluates and proposes a strategy of the company for year 2017. The thesis is divided into theoretical, practical part and the conclusion. The theoretical part is based on specialized bibliographic sources. Strategic analysis contains internal & external analysis, analysis of competitors, BCG anal

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Vácha, Václav. "Marketingová strategie firmy SG Snowboards." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1906.

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Práce se zabývá marketingovou strategií firmy SG Snowboards. Popisuje teoritický přístup k plánovaní marketingové strategie a následně na to využívá teoretické poznatky k stanovení optimální strategie pro zavádění nové značky na trh.

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Smith, Shaquilla Nicole. "Successful Marketing Strategies Employed by Traditional AM/FM Radio Stations." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6126.

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An increase in Internet radio adverting spending is negatively affecting the revenue of traditional radio stations. Some general managers and sales directors at traditional radio stations lack marketing strategies to compete effectively with Internet radio. Grounded by the attitude toward the ad theory, the purpose of this qualitative case study was to explore marketing strategies that successful general managers and sales directors used at traditional radio stations to compete effectively with Internet radio. The population consisted of 8 general managers and sales directors at traditional ra

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Abdul, Hak Jad. "HÄLSOFRÄMJANDE STRATEGIER OM ÖKAT INFLYTANDE FÖR MÄNNISKOR MED FUNKTIONSHINDER : En kvalitativ studie om medarbetares erfarenheter av en ideell organisations folkhälsoarbete i Egypten." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-47965.

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Bakgrund: Världshälsoorganisationen (WHO) förespråkar ett hälsofrämjande arbete för att stärka hälsan för utsatta grupper. Arbetet inkluderar människor med funktionshinder och rätten till grundläggande rättigheter för allas lika värde. Helm är en ideell organisation verksamma i Egypten med syfte att öka medvetenheten om funktionshinderområdet och inkludera målgruppen i hela samhället, i relation till en av Agenda 2030’s grundprinciper om att inte lämna någon utanför. Syfte: Syftet med studien är att beskriva medarbetarnas erfarenheter kring hur den egyptiska organisationen Helm arbetar med h

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Lelek, Jakub. "Rozvoj konkurenceschopnosti firmy Jirasgames a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224898.

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The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits

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Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

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Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social

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Fredriksson, Ingela. "Leisure-time youth-center as health-promotion settings." Licentiate thesis, Örebro universitet, Institutionen för hälsovetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-51612.

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Leisure time is an important part of young people’s lives. Despite this, leisure-time settings have hitherto had only a minor role in setting-based health-promotion initiatives. Improving adolescents’ quality of leisuretime activities can reduce social differences in health, thus youth-centers can be appropriate settings for promoting health. However, young people with immigrant backgrounds participate less in organized leisure-time activities. The overall aim of this study is to explore young people’s leisure time as their health-promotion setting in two NGO-run youth-centers in multicultural

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Knowles, Emily Christine. "Marketing Strategies to Increase Profits from Retailing Fair Trade Coffee." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1853.

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Low consumer loyalty threatens the sustainability of the fair trade (FT) coffee market and corporate social responsibility investment. To provide business owners with strategies and decision-making processes to market FT coffee products successfully in the United States, this phenomenological study explored the lived experiences, perceptions, and insights of 20 FT coffee marketing managers. Planned behavior theory served as the conceptual framework. Face-to-face or Skype interviews were conducted with each of the 20 purposefully sampled FT coffee marketing managers. The data from these intervi

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Papadopoulos, Ioannis. "Návrh marketingové strategie vybrané organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386753.

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Diplomová práce se zaměřuje na vypracování návrhu marketingové strategie vybrané organizace. Určuje, jaké jsou klíčové prvky pro vybudování marketingové strategie pro tým Formula Student s důrazem na inovaci v tomto odvětví motoristického sportu. Diplomová práce je rozdělena na tři části. První část se zabývá teoretickými poznatky a důležitými pojmi z oblasti marketingu, druhá část obsahuje základní informace o formulovém týmu a analýzu současného stavu. Poslední část obsahuje návrhy pro formulový tým TU Brno Racing.

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yuan, hung chien, and 洪健元. "An Evaluation Study of Military Recruitment Promotional Strategies by Games." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/40610845036770559866.

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碩士<br>國防大學政治作戰學院<br>新聞碩士班<br>98<br>Following by technological progress, games has become a common leisure entertainment nowadays. Games industrial being a new force in the market to agglomerate target audience’s attention compares with others media. The players have to concentrate more on the contents, this features motivate the interest of advertiser on this new media. In the other hand, games market grow vigorously, marketing practices are diversify in games industrial, various marketing tools has been used at different stage on games propaganda to attract players. Whether the integration of

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Wu, Shih-Liang, and 吳士良. "Research on Promotional Strategies for Dragon Boat Race in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/07734864982400171116.

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碩士<br>國立體育大學<br>休閒產業經營學系<br>104<br>Dragon Boat Race is the most representative activity in Dragon Boat in Chinese society. Recent years, with support from International Canoe Federation (hereinafter referred to as ICF) and Asian Dragon Boat Federation (hereinafter referred to as ADBF), there are up to fifty-millions athletes participated Dragon Boat Races worldwide every year. More than seventy countries have involved which has reached the standard to make Dragon Boat Race as an Olympic official project. 　　During these years, Taiwan team won lots of international award, which inspires captains

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Wu, Pei-Pei, and 吳蓓蓓. "A Study of Relationships among Consumer Typologies and Online Auction Promotional Strategies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/67487768518453294692.

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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>98<br>Online auction is one of the most popular business activities recently. There is large business opportunity in online auction and everyone can creates own business through online auctions. Furthermore, online auction is totally different with traditional physical business. There are new business skills in online auction; therefore, this study will investigate the relation between consumer typologies and online auction promotional strategies. Review the literatures of consumer typologies, online auction and online auction promotional strategies, and then

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Nien, Yung-Ching, and 粘詠晴. "The Promotional Strategies in Social Networking Sites of Three Industries on Facebook Fan Pages." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/qg6j39.

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碩士<br>國立中興大學<br>科技管理研究所<br>103<br>With the rapid growth of Internet, social media has become one of the most important communication platforms that significantly influenced consumers’ information sources. Facebook is one of the fast-growing social networking websites that provide a channel for marketers to connect and share information with their customers. Thus, it has become an important marketing tool between companies and their customers. In the past, the literature of social media mostly focused on the development and implementation of e-business practices. However, the research on unders

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Tu, Neng-Rong, and 塗能榮. "A Study on the Developmental Trend and Promotional Strategies of Taiwan's Digital Terrestrial TV." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/90745255877716958722.

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碩士<br>世新大學<br>廣播電視電影學研究所(含碩專班)<br>93<br>It has been over 40 years since the starting of television broadcast in Taiwan. In the beginning, the three terrestrial stations thrived through the oligopoly. However, due to the new technology, the lift of the oligopoly, and the development of democracy, Taiwan’s television industry changed drastically. Cable TV, which started in 1990, is much more vigorous and has attracted viewers and commercials. Terrestrial stations were badly affected and their revenue dropped significantly. The fall of the terrestrial stations and the rise of the cable TV ha

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Chang, Chin-Te, and 章金德. "The study of the development process, promotional strategies and development tendency of Taiwan Beep Baseball." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7v7bfq.

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碩士<br>臺北市立大學<br>休閒運動管理學系碩士班<br>105<br>Abstract The research investigated the development process, promotional strategies and development tendency of Taiwan Beep Baseball. The purpose of the study was to understand the establishment and development of Blind Baseball Sport in Taiwan; in addition, to discuss the promotional strategies and development tendency of the Blind Baseball Sport. Literarue analysis and interview method were conducted in the research. There were six interviewees. They were coaches, players and a volunteer in Taiwan Beep Baseball, and a admintrative staff who has deep under

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Chang, Shu-Hao, and 張書豪. "An Application of Logit Model on the Promotional Mix Strategies: An Example of Women’s Clothing Websites." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/sb444u.

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碩士<br>國立臺中科技大學<br>流通管理系碩士班<br>101<br>ABSTRACT In recent years, consumers facing the global economic recession have reduced their desire to buy goods. Therefore, firms have resorted to promotional activities to enhance the sales of goods, and diversified marketing tools have flooded the market. However, it is wondered whether these sales efforts can really enhance consumer’s buying desire. This study first explored the effects on buying preferences of consumers’ socioeconomic variables, lifestyles, experiences, and attributes of discounts. Then this study developed the logit model to find the p

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Pan, Li-Chin, and 潘莉青. "The study of the development process,promotional strategies and development tendency of Taiwan Inline Speed Skating." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/83uwzr.

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碩士<br>臺北市立大學<br>休閒運動管理學系碩士班<br>107<br>This research aims at exploring the developing process, promotional strategies and future development trends of Taiwan Inline Speed Skating. The objectives of this study are 1.) Understand the history and developing process of Inline skating in Taiwan, 2.) Investigate current promotional strategies of Inline Skating in Taiwan 3.) Analyze the development trends and future direction of Taiwan Inline skating. Literature reviews and qualitative research methodologies were adopted in the research. There were five interviewees who have abundance experience in re

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Hsiao, Kuo-Wei, and 蕭國偉. "The Relationship between Promotional Strategies and Intentions to Revisit-A Case Study of Aprilherb B&B." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51720000161368496745.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>A good decision-making of marketing strategy is the key factor of running a bed and breakfast (B&B) successfully for its management. The B&B management should make a good use of its distinguishing features and environmental resources to make its market segmentation different from its competitors, and come up with inimitable prod-ucts and events, then promote the B&B in effective channels and promotion campaigns. In this research, the focus was on the intentions to revisit of Aprilherb B&B in Taichung County and tried to find out visitors’ recognition of the cu

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WU, MING-LAI, and 吳明來. "Through the study of influences on brand image of women’s underwear to draw up product & promotional strategies." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/53377793093927500953.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>93<br>To accompany the development of global economy and unceasing changes of domestic industrial structure, local women’s underwear industry had tended towards diverseness. Nowadays, women use brassieres and girdles to emphasize their inner beauty to reach the effect of bulging breasts, shrinking waist, protruding buttocks and to emerge out their curvy body, as well as use them as a part of attires. At the moment, Taiwan’s scale of women’s underwear market had exceeded the amount of NT$ 10 billions. The competition of women’s underwear market in Taiwan becam

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Kekae, D. M. "Prevention and intervention strategies with regard to disputes on selection procedures on promotional posts in the North West Department of Education." Thesis, 2012. http://hdl.handle.net/10210/6602.

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M.Ed.<br>The Department of Education in North West is inundated with disputes as a result of procedures not being followed, in respect of promotional posts. This state of affairs has caused the Department a lot of money, a lot of stress to those affected as well as affecting the progress of many schools in the North West Province. The aim of this study is to describe a prevention strategy to be used in order to reduce the number of disputes experienced in the Department of education. In this work exploratory and descriptive, qualitative design is mainly used. The aim being to develop new insig

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Yeh, Ming-Lung, and 葉銘壠. "A Study on the Effect of Chain Store promotional strategies and business performance - 7-ELEVEn and Family Convenience Store for the Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/60540708691483174058.

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碩士<br>南台科技大學<br>企業管理系<br>98<br>With the economic market liberalization, internationalization and informationtechnology, coupled with economic growth and social progress, people living standards rising, consumers gradually shift from a focus on commodity prices, better expect the business to provide better quality and service . Chain of convenience stores in Taiwan after 20 years of vigorous development in order to perfect the training system and a simple easily understood business model transplantation, round bosses dream of many people, so that the number of stores showed rapid growth, but in

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