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Journal articles on the topic 'Promotional Strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Sitindaon, Natanael, Nurul Wardani Lubis, Grace Theresia Malau, Kristina Mesya Yulianti Siburian, and Utrie Sekar Ayuningrum. "Promotion Strategy in Increasing Customer Loyalty in Companies." Holistic Science 4, no. 3 (2024): 362–72. https://doi.org/10.56495/hs.v4i3.728.

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This study aims to analyze the effect of promotional strategies on customer loyalty in companies. Customer loyalty is very important for business sustainability because loyal customers not only provide recurring income but also support promotions through word-of-mouth recommendations. This study uses a qualitative approach with a literature study method, where data is collected from various scientific sources that discuss promotional strategies and customer loyalty. Thematic analysis is used to identify key themes from relevant literature. The results of the study indicate that promotional str

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Julianto, Veri, Jaka Permadi, and Noviyanti Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWABARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." Jurnal Ilmiah Informatika 2, no. 1 (2017): 99–104. http://dx.doi.org/10.35316/jimi.v2i1.459.

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Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the

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Narasimhan, Chakravarthi. "Competitive Promotional Strategies." Journal of Business 61, no. 4 (1988): 427. http://dx.doi.org/10.1086/296442.

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Oke, Felix Bayode, and Ezekiel Opeyemi Olajimbiti. "The pragmatics of promotional features and discourse strategies in postgraduate school prospectus in Nigeria." Crossroads. A Journal of English Studies, no. 32(1) (2021): 4–15. http://dx.doi.org/10.15290/cr.2021.32.1.01.

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This paper extends the frontier of research in the marketisation of higher education institution by investigating the pragmatics of promotional features and discourse strategies in the postgraduate school prospectus. The data for the study is the University of Ibadan postgraduate school prospectus (2015 edition) downloaded from the university website (http://www.postgraduateschool.ui.edu.ng). Insights were drawn from Bhatia’s genre analysis, an aspect of Hallidayian’s Systemic Functional Linguistics, for the analysis. The theory accounts for promotional features, linguistic features and discou

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Veri, Julianto, Permadi Jaka, and Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." JURNAL ILMIAH INFORMATIKA 2, no. 1 (2017): 99–104. https://doi.org/10.5281/zenodo.1134731.

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<em>Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as

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Yu, Zhenpeng, Hui Zeng, and Liaogang Hao. "Effects of Front-Loaded and Rear-loaded Promotions: A Comparison Of Consumers in China and Pakistan." Social Behavior and Personality: an international journal 51, no. 6 (2022): 1–7. http://dx.doi.org/10.2224/sbp.12218.

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We explored the effects of front-loaded and rear-loaded promotions on consumers across China (long-term orientation) and Pakistan (short-term orientation). Respondents were students from a university in Chengdu, China ( = 213) and a university in Karachi, Pakistan ( = 209). The results showed that front-loaded promotions generated higher consumer perceived value, greater anticipated regret, and stronger purchase intention than did rear-loaded promotions, with perceived value and anticipated regret mediating the link between promotional strategies and purchase intention. Further, cultural backg

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Czaplewski, Andrew J., and Eric M. Olson. "Adaptive Strategies of Tobacco Firms Subsequent to the 1998 Master Settlement Agreement: An Examination of Emergent Tobacco Promotional Mix Efforts." Social Marketing Quarterly 9, no. 1 (2003): 3–17. http://dx.doi.org/10.1080/15245000309104.

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This article uses the promotional mix framework to examine tobacco promotional efforts in five distinct categories: advertising, sales promotion, direct marketing, personal selling, and public relations. We specifically explore how tobacco companies are adapting their promotional efforts in each category subsequent to the 1998 Master Settlement Agreement (MSA) among the five largest tobacco companies and 46 states. We utilize primarily marketing popular press literature and a comparison between 1998 and 1999 tobacco promotional expenditures to provide a comprehensive picture of emergent tobacc

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Siara, Sabina, and Atik Aprianingsih. "Promotional Strategy to Increase Sales on Sahabat Pharmacy." Jurnal Pendidikan Indonesia 6, no. 5 (2025): 2277–87. https://doi.org/10.59141/japendi.v6i5.7844.

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This study evaluates and enhances the promotional strategies of Apotek Sahabat Samarinda or also known as Sahabat Pharmacy to increase sales within the competitive pharmaceutical market of Samarinda, Indonesia. A quantitative research approach was employed to gather primary data via surveys from 385 respondents, aimed at evaluating customer behavior, preferences, and reactions to various marketing strategies. This research employs the Integrated Marketing Communications (IMC) framework, emphasizing advertising, sales promotion, public relations, direct marketing, and personal selling. The resu

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Agustina, Cica, Nada Wafika Lestari, and Nadia Yupita Sari. "Peran Promosi dalam Mendorong Keputusan Pembelian pada Toko Beng’s Coffee." Mestaka: Jurnal Pengabdian Kepada Masyarakat 4, no. 3 (2025): 341–45. https://doi.org/10.58184/mestaka.v4i3.652.

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Sales promotion has a vital role in attracting consumers' attention and influencing purchasing decisions, especially in the beverage industry such as coffee shops. This study aims to analyze the effectiveness of the promotional strategies implemented by Beng's Coffee in encouraging consumer purchase decisions. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation. The results of the study show that promotional strategies such as discounts on special days, loyalty programs with a stamp system, and product bundling have a positive impact

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Singla, Babita. "Promotional Strategies for Organized Retail." International Journal of Asian Business and Information Management 14, no. 1 (2023): 1–11. http://dx.doi.org/10.4018/ijabim.325229.

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Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation str

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Jiang, Xinze. "Research on the Promotional Online Marketing Strategy of Chinese Financial Businesses." BCP Business & Management 37 (February 1, 2023): 47–55. http://dx.doi.org/10.54691/bcpbm.v37i.3544.

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Promotional online marketing strategy is the strategy for businesses to use online resources for product promotion. In recent years, due to the prosperity of the Internet and the restrictions of the epidemic on offline promotion, more financial businesses have sought to transform traditional promotional marketing strategies into online promotional marketing strategies to expand their markets. Due to this trend, this paper studies the market value of marketing transformation and expansion of online promotional marketing strategies in the financial industry. This paper also provides financial bu

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Milenia, Nurbeta Dela, Yasir Riady, and Angga Warda Prasakti. "Library Promotion Strategy in the Digital Era." LADU: Journal of Languages and Education 4, no. 1 (2024): 55–64. http://dx.doi.org/10.56724/ladu.v4i1.269.

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Background: The library is an institution that has an essential role in society. The efforts made by the library to carry out this role ensure that the public knows about the library's existence. The public can only use the library if they know its role. Thus, so that libraries can continue to carry out their role, libraries need to develop library promotion strategies. Promotion as a marketing activity carried out by libraries is essential so that the public knows about the products that the library can use. Society also uses digital technology to meet information needs in the digital era. Ho

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Bondarenko, Valerii, and Bogdana Vyshnivska. "PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES." Three Seas Economic Journal 4, no. 2 (2023): 21–28. http://dx.doi.org/10.30525/2661-5150/2023-2-3.

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This article examines the importance of promotional marketing in modern business. An analysis of scientific research and publications on the subject of promotions and their impact on business success has been carried out. The main types of promotions and their characteristics of use in business are considered. The key elements of the promotional marketing strategy and their influence on the effectiveness of the promotional campaign were studied. The research methodology consisted of the analysis of scientific literature and publications on the topic of promotional marketing in business, as wel

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Bernard, Samuel Eventus. "Promotion Strategies and Performance of Taxi-Hailing Services in Calabar Metropolis." African Journal of Management and Business Research 17, no. 1 (2024): 153–77. http://dx.doi.org/10.62154/ajmbr.2024.017.010498.

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This study examined promotion strategies and performance of taxi-hailing services in Calabar Metropolis. It specifically aimed to determine the effects of sales promotion, direct marketing, advertising, and influencer marketing on the performance of taxi-hailing services. The study adopted cross-sectional survey research design. A structured questionnaire was used to obtain primary data from 232 passengers of Bolt taxi services in Calabar. Descriptive statistics were applied for data analysis and interpretation, while the hypotheses developed for the study were tested using multiple linear reg

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Sumarni, Neni, Yeni Fajrin, and Vidya Arisandi. "Implementation of Promotional Strategies for Pondok Pesantren Darul Ilmi Wal Amal Through the Use of Media Flyer." Jurnal Pengabdian Masyarakat 6, no. 1 (2025): 63–71. https://doi.org/10.32815/jpm.v6i1.2338.

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Purpose: The organization of this community service activity aims to enhance public awareness of Pondok Pesantren DIWA, improve the reputation of Pondok Pesantren DIWA, and attract community interest in enrolling their children to study religious knowledge at Pondok Pesantren DIWA. Method: The methods employed in this community service initiative are implementation-based, involving guidance and the creation of promotional flyers for Pondok Pesantren DIWA, along with the application of these promotions through social media (online) and direct dissemination (offline). Promotional fliers are crea

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Amtul Wahab, Iffath Unnisa Begum, Panuganti Manasa, Parvathi, Pavani Bannapuram, and Pawar Nikitha. "A Comprehensive Study on Promotional Activities by Creamline Dairy Products Limited with Special Reference to Jersey Brand." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 04 (2024): 709–19. http://dx.doi.org/10.47392/irjaem.2024.0100.

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This research aims to provide a detailed analysis of the promotional activities undertaken by Creamline Dairy Products Limited, with a specific focus on their brand "Jersey." Promotional activities play a pivotal role in creating brand awareness, influencing consumer preferences, and driving sales. This study seeks to explore the strategies employed by Creamline Dairy Products Limited in promoting their Jersey brand and the effectiveness of these promotional initiatives. Using a mixed-methods approach, this research combines qualitative insights obtained through interviews and focus group disc

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Kaur, Kamaljeet. "BRAND PROMOTION STRATEGIES USED DURING TOKYO OLYMPICS 2020: A CASE STUDY OF AMUL DOODLES." SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES 9, no. 68 (2021): 16146–60. http://dx.doi.org/10.21922/srjis.v9i68.10011.

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Promotions and advertisements are the part and parcel of Brands. The brands plan strategies to attract customers. These promotional strategies, create the demand and increases the sale of the product/Brand/Service. The promotion of any product, brand or service, through the promotion of some major events or happening such as Pandemic, IPL, FIFA World Cup, Cannes Film Festival and Olympics etc. popularize the brand and create a good will amongst the customers. The aim of the study was to investigate the strategy of Amul and its impact on the audience during Tokyo Olympics 2020 that was organize

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Zhang, Jianing. "Analysis of the relationship between Taobao promotion strategy and purchase intention based on the perspective of consumer behavior." Journal of Applied Economics and Policy Studies 18, no. 4 (2025): 76–80. https://doi.org/10.54254/2977-5701/2025.23451.

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In the highly competitive e-commerce industry, retailers must develop and implement diverse marketing strategies to influence consumer purchase decisions. As one of the largest e-commerce platforms in China, Taobao offers a wide set of promotions including discount coupons, full discount promotions, limited time discounts, and even promotions with full freebies aimed to attract and keep their customers. This study examines the impact of various promotional strategies on consumer purchase intentions, with a particular focus on the mediating effects of price perception and promotion participatio

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Nadila, Nidya, Andi Vita Sukmarini, and Mujahid Mujahid. "Analysis of Promotion Strategy in Building Branding and Product Sales." Journal La Bisecoman 4, no. 4 (2023): 214–24. http://dx.doi.org/10.37899/journallabisecoman.v4i4.1565.

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This study aims to determine and analyze promotional strategies in building branding and product sales in the Rumah Catering culinary business located in Gowa Regency, South Sulawesi Province. The research method used is descriptive qualitative with data collection through in-depth interviews, observation and document study. The results showed that there are four promotional strategies out of five promotional strategies used or implemented by Rumah Catering, namely direct marketing, advertising, personal selling and sales promotion. Meanwhile, publicity/public relations has not been implemente

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Pushkar, Bijendra Kumar, and Shilpi Pandey. "Role of Promotional Strategies in Rural Market." International Journal of Trend in Scientific Research and Development Volume-3, Issue-3 (2019): 1700–1703. http://dx.doi.org/10.31142/ijtsrd23519.

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Zhao, Jinghua, Wei Zhang, Juan Feng, Yan Zhang, and Shujiao Ma. "Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background." Computational Intelligence and Neuroscience 2022 (September 28, 2022): 1–12. http://dx.doi.org/10.1155/2022/6744565.

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With the prevalence of shopping festivals launched by e-commerce platforms, online retailers and customers are gradually showing signs of fatigue. In order to enrich the promotion strategies of the shopping festivals, break the bottleneck, and achieve mutual benefit, this paper proposes three promotional models based on platform-based promotional effort, namely, the joint promotion model with no promotional effort, the joint promotion model with only the platform putting in the promotional effort, and the joint promotion model with the platform and the e-retail sharing the promotional effort.

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Devkota, Chiranjivi. "Assessing Customer Awareness of Sales Promotion Strategies at Bhat-Bhateni Supermarket in Nepal." Kaladarpan कलादर्पण 5, no. 1 (2025): 138–48. https://doi.org/10.3126/kaladarpan.v5i1.74744.

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This study investigates the role of consumer awareness in determining the effectiveness of sales promotion strategies employed by Bhat-Bhateni Supermarket in Nepal. From the theoretical perspectives of the consumer decision-making process, the research explains various ways in which demographic factors, communication, and the type of promotion influence purchase decisions. The study, in a descriptive research design with responses from 120 respondents, finds that the non-price-based promotions comprising loyalty programs and bonus packs will eventually ensure consumer loyalty for a long period

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Adil, Mohamed Ahmed Fait. "The Impact of Sales Promotion Programs on the Loyalty of Saudi Telecom Company Customers STC." Journal of Economics, Finance And Management Studies 07, no. 09 (2024): 5765–78. https://doi.org/10.5281/zenodo.13762698.

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This study investigates the impact of sales promotion programs on customer loyalty in the context of the Saudi Telecom Company STC. Utilizing data from 457 respondents, the research examines the role of different types of sales promotions, the frequency of promotions, promotional communication channels, and seasonal promotions on customer retention and satisfaction. The findings reveal a significant positive relationship between frequent and well-structured sales promotions and customer loyalty, with a β value of 0.914 for the frequency of promotions. While promotional communication chann

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Insani, Linggar Cahya, and Baroroh Lestari. "Analysis of Marketing Strategies Towards Consumers of R-Rovit Reed Syrup Drink." IJESS International Journal of Education and Social Science 6, no. 1 (2025): 109–17. https://doi.org/10.56371/ijess.v6i1.390.

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Nowadays there are so many soft drink producers which is somehow creating competition between producers in Malang and Batu as Batu is also one of the soft drink central production. But so far there is no producers make soft drink as the healthy soft drink package. This opportunity is first and it has started producing this healthy soft drink. In this research, the writer used quantitative method. The data was collected by spreading questionnaire and observing. The methods of analysis data in this research were regress linier, validity test and reliability, the classic test consist of normality

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Kusuma, Citra Aditya, Yulinda L. Ismail, and Fina Hariyanti. "TOURISM DESTINATION PROMOTION THROUGH SOCIAL MEDIA : A CONTENT STUDY OF DMO GORONTALO." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9, no. 1 (2025): 145–58. https://doi.org/10.31955/mea.v9i1.4799.

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The promotion of tourism destinations via social media has significantly increased in the contemporary tourism industry. This paradigm shift is driven by advancements in information technology and the growing utilization of social media platforms. However, in Gorontalo region, particularly in Tomini Bay area, social media has not been fully leveraged by the Destination Marketing Organization (DMO) to market the region’s potential tourist attractions. Therefore, this study aims to evaluate the promotional content of tourism destinations in Tomini Bay area by the DMO on social media platforms, s

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M, Mochtar Lutfi, Hermawaty RK, and Rawana Rawana. "Promotion Strategy to Increase Sales of AL Fazza Residence Property at PT Wahana Persada Indonesia Makassar City." Jurnal Office 8, no. 1 (2022): 133. http://dx.doi.org/10.26858/jo.v8i1.35108.

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This study aims 1) to find out what promotional strategies are being carried out by PT. Wahana persada Indonesia in increasing sales of Al Fazza residence. 2) To find out the supporting factors and inhibiting factors in implementing promotional strategies in increasing sales of Al Fazza residence. This type of research was carried out using a qualitative descriptive approach. This research was carried out at PT. Wahana Persada Indonesia, which is located on Jalan Baling Tonjong, Manggala, Makassar City. when this research was conducted in January-February 2022. The data sources are primary dat

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Arisma Yulistiani, Yani Maulita, and Suria Alamsyah. "Pengambilan Keputusan untuk Menentukan Strategi dalam Promosi Menarik Minat Siswa Baru Menggunakan Metode Waspas." Switch : Jurnal Sains dan Teknologi Informasi 2, no. 4 (2024): 71–79. http://dx.doi.org/10.62951/switch.v2i4.186.

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Promotion is an element used to inform and persuade the market about new products or services at the company through advertising, personal sales, sales promotions, or publications. However, due to the large selection of promotional media nowadays, agencies are required to continue to make decisions well, precisely and quickly, and to be accountable in making decisions. SMP-IT Mutia Rahma is one of the private schools in the Tanjung Perak sub-district. Until now, promotional activities for student admissions have only been carried out by visiting promotional destinations, such as putting up ban

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Vaibhav Sanjay Kurkute, Vaibhav Sanjay Kurkute. "Effectiveness of Promotional Tools Used by Medical Representatives to Generate Product Prescriptions from Doctors." International Journal of Pharmaceutical Research and Applications 10, no. 3 (2025): 946–50. https://doi.org/10.35629/4494-1003946950.

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The pharmaceutical industry relies heavily on sophisticated promotional strategies to enhance the visibility, acceptance, and sales of its products. Medical representatives (MRs) play a critical role in this process by engaging directly with healthcare professionals, primarily doctors, to influence prescribing behavior. This review explores the various promotional tools employed by MRs—such as product detailing, free samples, gifts, sponsorship of educational events, and digital platforms—and evaluates their effectiveness in generating prescriptions. Drawing from a broad base of academic resea

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Santy, R. D., and D. D. Anwar. "Digital Brand as Promotional Strategies." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 96–100. http://dx.doi.org/10.34010/icobest.v1i.18.

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The purpose of this study is to explain the role of digital brands in conveying messages to consumers about the "value" of a product as an attractive promotional tool for consumers.This research used a qualitative method with a descriptive approach that explains the promotion strategy and brand engagement through the web series that became a new content marketing campaign. The results of this study are the increased proximity between ,customers and brand as well as the increased understanding brand which leads to brand, awareness because attractive promotional strategies can attract the, atten

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Hizmi, Surayyal, Aura Milinia Amanda, Farid Said, and Nawawi. "Leveraging Promotion Mix Strategies to Enhance Lombok's Tourism." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 8, no. 1 (2024): 114–31. http://dx.doi.org/10.34013/jk.v8i1.1479.

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Despite the significant tourism potential and government initiatives in Indonesia, the popularity of Lombok Island remains below expectations, particularly exacerbated by the COVID-19 pandemic. Look Lombok Tour & Travel, a local travel agency, faces substantial challenges in attracting tourists. This study aims to identify the most effective promotional strategies for Look Lombok Tour & Travel's tour packages by applying the Promotion Mix Framework. We collected data from previous annual reports and conducted interviews with three key staff members using a qualitative descriptive metho

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Hasanah, Kharina Malihatul. "Strategi Promosi untuk Menarik Minat Nasabah di BMT UGT Sidogiri Cabang Pembantu Mumbulsari Kabupaten Jember." Economic : Jurnal Ekonomi dan Hukum Islam 12, no. 2 (2021): 131–36. http://dx.doi.org/10.59943/economic.v12i2.7.

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The fourth component of the marketing mix is promotion strategy, which is a sort of communication used to educate and persuade potential customers about products and services. Promotion may be beneficial for both consumers and producers. The purpose of this study is to determine how well promotional strategies to pique customer interest are being used at BMT UGT Sidogiri, Mumbulsari Sub-Branch, Jember Regency. This study employs qualitative research, collecting data through observation, interviews, and recording, and then analyzing it according to Miles and Huberman's theoretical framework. Ac

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Septian Alin Fithar, Lalu, and Olva Routania Fransiska. "Communication audit of Doto Coffee's promotion strategy for the Bicycle community." COMMICAST 5, no. 1 (2024): 63–78. http://dx.doi.org/10.12928/commicast.v5i1.10107.

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The coffee shop business is increasingly mushrooming in Lombok, and this causes coffee shops to carry out many promotional strategies to compete with competitors and bring in many customers. Coffee shops carry out many kinds of promotions through social media by targeting a diverse target audience. The promotions carried out by coffee shops target the community for cooperation. Approaching the community is a challenge for coffee shops. This study aims to conduct a communication audit on the discount promotion program for Doto coffee bicycle users. The method used in this research is a descript

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M.Luqvi Wahyudi and Defrizal Saputra. "Promosi Barbershop “Barageh Cuts” Kota Padang." Jurnal Riset Rumpun Seni, Desain dan Media 3, no. 1 (2024): 204–9. http://dx.doi.org/10.55606/jurrsendem.v3i1.2589.

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The increasing spread of Barbershop has led to competition in similar businesses where business owners are certainly required to be able to implement effective marketing strategies, one of which is by utilizing platforms that are often used today such as Instagram, Facebook, Tiktok and others. The method of designing the promotion of Barageh Cuts Barbershop located in Padang City uses the glass box method. Data collection in designing promotional videos uses observation and interview methods accompanied by documentation as data support. The data obtained during data collection was analyzed usi

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Nurul Azizah Azzochrah. "Promotion Optimization: Effective Strategy to Increase Customer Interest in Gold Pawn at Bank Syariah Indonesia." eCo-Fin 6, no. 2 (2024): 396–404. http://dx.doi.org/10.32877/ef.v6i2.1425.

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This research delves into examining how promotional strategies impact customer interest in gold pawning services at Bank Syariah Indonesia KCP Bitung. Given the ever-changing market dynamics and evolving consumer preferences, the adaptability and innovation of Islamic banking institutions play a crucial role. The study concentrates on understanding how promotion influences customer interest in gold pawning, a service offering quick liquidity without requiring the sale of valuable assets. Through quantitative methods, data were gathered from 94 customers via questionnaires and analyzed using si

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Hongyu Wei, Xiaotong Qin, Liangyu Chen, Huijiao Liang,. "Computer-Aided Technology in Product Communication and Promotion Strategy." Journal of Electrical Systems 20, no. 3s (2024): 472–82. http://dx.doi.org/10.52783/jes.1316.

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In today's competitive marketplace, effective in-product communication and promotion strategies are essential for capturing consumer attention and driving product adoption. These strategies involve utilizing various channels within the product itself to convey key messages, showcase features, and encourage user engagement. Computer-aided promotion strategies leverage digital tools and technologies to enhance marketing efforts and reach target audiences more effectively. By utilizing data analytics, automation, and digital advertising platforms, businesses can optimize promotional campaigns, pe

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Kapipi, Mariam. "Exploring effects of promotional strategies on the performance of leather products’ enterprises in Tanzania." NG Journal of Social Development 16, no. 1 (2025): 166–79. https://doi.org/10.4314/ngjsd.v16i1.10.

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This study investigated the effects of promotional strategies on the performance of leather product enterprises in Tanzania, with a specific focus on profit and return on investment (ROI). Grounded in the Marketing Mix Theory, the study assessed the effects of personal selling, advertisement, and sales promotion. A quantitative research approach was used, employing a cross-sectional design. Data were collected through structured questionnaires from a randomly selected sample of 134 leather enterprises in Dodoma and Mwanza regions. Using SPSS Version 20, multiple linear regression analysis was

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Rezki, Muhammad Arismal, and Dwi Retno Hapsari. "EFEKTIVITAS STRATEGI PROMOSI PRODUK KOPI LOKAL DI RUMAH KOPI RANIN." Jurnal Komunikasi Pembangunan 17, no. 1 (2019): 38–54. http://dx.doi.org/10.29244/jurnalkmp.17.1.38-54.

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Ranin Coffee House is a small scale business that is engaged in selling local coffee products. This business conducts promotional activities to increase sales of its products. The purpose of this study is to identify the form of promotional strategies, analyze the effectiveness of promotional strategies, and identify the relationship between respondent characteristics and the effectiveness of promotional strategies on the dimensions of empathy, persuasion, impact, and communication. This research was used a quantitative approach in a survey of 40 respondents who were supported by qualitative d

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Farazuddin, Syed, Faizan Ahmed, and Akshith Maddali. "Article on Pepsi's Promotional Strategies." Journal of Management Research and Analysis 3, no. 1 (2016): 56. http://dx.doi.org/10.5958/2394-2770.2016.00008.9.

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Graeff, Timothy R. "Product comprehension and promotional strategies." Journal of Consumer Marketing 12, no. 2 (1995): 28–39. http://dx.doi.org/10.1108/07363769510084885.

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Empen, Janine, Jens-Peter Loy, and Christoph Weiss. "Price promotions and brand loyalty." European Journal of Marketing 49, no. 5/6 (2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.

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Purpose – This article aims to estimate the relationship between brand loyalty and price promotions on the German yoghurt market. It considers consumer loyalty to various corporate brands and their respective sub-brands to analyze promotional strategies between and within certain corporate brands with a larger loyal consumer segment and a moderate strength of consumer loyalty are well suited for effective price promotions following the idea of loss leader by Lal and Matutes (1994). Design/methodology/approach – The paper’s approach follows Allender and Richards’ (2012) and extends to explicitl

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Muhammad, Abid Mahmood, Mohamed Bilal Basha, and Gail AlHafidh. "UAE Islamic banking promotional strategies: an empirical review." Journal of Islamic Marketing 11, no. 2 (2019): 405–22. http://dx.doi.org/10.1108/jima-10-2018-0205.

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PurposeThe purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest in Islamic banking products and services in the UAE (United Arab Emirates).Design/methodology/approachData were collected through 250 questionnaires distributed randomly to customers of five leading UAE Islamic banks and, following outlier analysis, the final sample size was reduced to 205, representing a sample of 82% of polled respondents. Multiple regression analysis was used on four key factor determinants

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Damayanti, Resvindira. "UPAYA MENINGKATKAN KESADARAN PUBLIK MELALUI DIFFUSI PROMOSI CERUTU JEMBER DI PT TARUTAMA NUSANTARA." MEDIAKOM 6, no. 02 (2024): 229–47. http://dx.doi.org/10.32528/mediakom.v6i02.1922.

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This research aims to identify and analyze the efforts made to increase public awareness through the diffusion of Jember cigar promotion at PT Tarutama Nusantara. With increasing competition in the cigar market, it is important to understand how promotions can be an effective tool in increasing public awareness of cigars in Jember Regency. The rationale for this research is based on the diffusion of innovation theory and marketing communication theory, which emphasizes the importance of effective communication in influencing consumer perceptions and behavior. The methodology used is a qualitat

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Usmana, Iliya Hudson, and Medupin Oluwafemi Clement. "Behavioural Effect of Promotion on Cussstomer Loyalty among Selected Banks in Jigawa State." Lapai Journal of Economics 8, no. 1 (2024): 50–62. http://dx.doi.org/10.4314/lje.v8i1.4.

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This study examined the behavioural effect of Promotion on customer loyalty in the banking sector of Jigawa State, Nigeria. The study adopted the Behavioral Perspective Model (BPM) The study used multiple regression analysis to analyse data from 2,662 customers across four banks; Zenith Bank, Fidelity Bank, First Bank Nigeria Plc, and UBA. The findings revealed a significant impact of specific promotion on customer loyalty, such as the type, objectives, and sometimes the duration and frequency of promotions. In line with the findings, this study among other recommendations indicated that the v

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McDonald, Mark, and Daniel Rascher. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball." Journal of Sport Management 14, no. 1 (2000): 8–27. http://dx.doi.org/10.1123/jsm.14.1.8.

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A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (a) the overall effect of promotions on attendance, and (b) the marginal impact on attendance of additional promotional days. Using a data set containing 1,500 observations, we find that a promotion increases single game attendance by about

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Chang, Jingxuan. "From Reality to Virtuality- An Analysis of Huawei's Evolving Brand Communication Strategy and Its Effects." Advances in Economics, Management and Political Sciences 82, no. 1 (2024): 209–18. http://dx.doi.org/10.54254/2754-1169/82/20241903.

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Effectively promoting products poses a challenging task for every brand. This challenge arises not only from how to introduce and promote the products but also from how to shape the brand through them. A successful promotional strategy not only benefits the brand's marketing efforts but also contributes to building better public relations for the brand and the company. Many scholars have engaged in extensive discussions on this topic, focusing primarily on the selection of promotional strategies. However, there has been relatively little exploration regarding the transformation of brand promot

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S Nair, Sujith, Muhammed Rafid V P, Munawara, Muhammed Safwan, Nida Marwa N, and K. Abdulla Zainul Abid. "The impact of sales promotion techniques on consumer purchase decisions within community pharmacies." Journal of Innovations in Pharmaceutical and Biological Sciences 11, no. 02 (2024): 25–28. http://dx.doi.org/10.56511/jipbs.2024.11204.

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The study analyzeshow sales promotions affect customer behaviourin community pharmacies by looking at psychological factors, economic incentives, and ethical issues. The goal of the study is to offer practical insights and evidence-based suggestions to make sales promotion strategies more effective and ethical in community pharmacies. The objective is to study is to examine the influence of sales promotions on consumer behaviour in community pharmacies, with a specific focus on whether sales promotions effectively improve drug sales to customers. The findings suggest that a combination of prod

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.R, Meenatchi. "A Study on Sales Promotion Strategies Adopted by Colon Infotech." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45986.

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Abstract This research explores the sales promotion strategies adopted by Colon Infotech, a technology solutions company known for its innovation-driven IT services. The study delves into various promotional techniques, assesses their effectiveness, and evaluates how these strategies contribute to customer acquisition and brand loyalty. Through a mixed methodology involving both qualitative and quantitative research, the findings shed light on the promotional tools most impactful for driving sales in the tech industry.

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Bude, Florin Alexandru. "Case Study on Promotional Strategies for Ștrand Termal Deta." BRAND. Broad Research in Accounting, Negotiation, and Distribution 12, no. 1 (2025): 26–41. https://doi.org/10.70594/brand/12.1/2.

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<strong>Abstract</strong> This case study explores the promotional strategies employed by <em>Ștrand Termal Deta</em>, a thermal spa seeking to enhance its visibility and attract a broader clientele. The study examines both online and offline marketing approaches and their effectiveness in customer engagement. A key component of this analysis is a customer survey designed to assess awareness, travel preferences, service satisfaction, and promotional reach. (Pizam & Mansfeld, 2000) The findings highlight the impact of marketing strategies, customer retention, and areas for improvement in fu

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Berezvai, Zombor. "The pricing strategies of Hungarian food retail chains during the last recession." Acta Oeconomica 65, no. 3 (2015): 393–411. http://dx.doi.org/10.1556/032.65.2015.3.3.

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The paper seeks to explore the pricing strategies used by Hungarian food retail chains and how these strategies are related to the market and financial performance of the chains. A two-phase empirical research was carried out in 2011/2012. The research is based on 44 in-store observations, the analysis of price promotion leaflets and interviews with retail professionals. In-store observations focused on collecting data on baseline prices. The price promotion leaflets enabled the assessment of the promotional activity of the observed retailers. The interviews were used to check the validity of

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Arie Yudhistira, Putu Gde. "Social Media Promotion Strategy Approach (Case Study of Ubud Monkey Forest Tourist Attraction’s Instagram Account)." Journal of Business on Hospitality and Tourism 7, no. 1 (2021): 78. http://dx.doi.org/10.22334/jbhost.v7i1.271.

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This study aims to determine the promotional strategies undertaken by Monkey Forest in promoting its tourist attraction. Monkey forest is one of the tourist attractions in Bali which is located in Gianyar regency. In its development, a promotional strategy must always be considered in promoting a destination. The promotion strategy referred to in this study is a promotion strategy through Instagram account. Nowadays Instagram is one of the social media that is very widely used. The method used in this research is descriptive qualitative method. Data collection methods were obtained from direct

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