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Books on the topic 'Relationship marketing research methods'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Research Conference on Relationship Marketing (2nd 1994 Atlanta, Ga.). Relationship marketing: Theory, methods, and applications : 1994 Research Conference proceedings. Edited by Sheth Jagdish N, Parvatiyar Atul, and Roberto C. Goizueta Business School. Center for Relationship Marketing. Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University, 1994.

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2

P, Bagozzi Richard, ed. Advanced methods of marketing research. Blackwell Business, 1994.

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3

Seymour, Daniel. Marketing research: Qualitative methods for the marketing professional. Probus Pub. Co., 1988.

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4

Zikmund, William G. Business research methods. 5th ed. Dryden, 1997.

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5

Zikmund, William G. Business research methods. 4th ed. Dryden, 1994.

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6

Dickinson, John R. The bibliography of marketing research methods. 3rd ed. Lexington Books, 1990.

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7

Zikmund, William G. Business research methods. 2nd ed. Dryden Press, 1987.

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8

Zikmund, William G. Business research methods. 6th ed. Dryden Press, 2000.

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9

Zikmund, William G. Business research methods. 3rd ed. Dryden Press, 1991.

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10

1943-, Kinnear Thomas C., and Taylor James R. 1938-, eds. Modern marketing research: Concepts, methods, and cases. Thomson Custom Solutions, 2008.

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11

Zikmund, William G. Businessresearch methods. 4th ed. Dryden, 1994.

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12

Kawaf, Fatema, and Ofer Dekel-Dachs. Visual Methods in Marketing and Consumer Research. Routledge, 2024. http://dx.doi.org/10.4324/9781003310877.

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13

1954-, Buber Renate, Gadner Johannes, and Richards Lyn, eds. Applying qualitative methods to marketing management research. Palgrave Macmillan, 2003.

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14

Desai, Philly. Methods beyond interviewing in qualitative market research. Sage, 2002.

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15

Desai, Philly. Methods beyond interviewing in qualitative market research. SAGE, 2002.

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16

Schellinck, Douglas Anton. Marketing research: A computer assisted approach. Dryden Press, 1987.

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17

Farahutdinov, Shamil'. Current trends and innovative methods in marketing research. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1016648.

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This tutorial provides an overview of modern and innovative research methods used in marketing. The main focus is on innovative methods that are just becoming widespread, as well as on traditional methods that are being transformed as a result of existing trends in the modern digital age. The theoretical and technical aspects underlying the methods under consideration, a brief history of their origin, heuristic possibilities and limitations are revealed. In some cases, examples of use are provided, as well as indications of useful resources and practical use of methods in individual research p

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18

Gilmore, Audrey. Service marketing research: The use of qualitative methods. University of Ulster, 1996.

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19

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. Routledge, 2010.

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20

Daymon, Christine. Qualitative research methods in public relations and marketing communications. 2nd ed. Routledge, 2010.

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21

Oburai, Prathap. Strategic marketing alliances, partnerships, and networks: The logic of cooperation, roots, evaluation and advantage. Indian Institute of Management, 2006.

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22

Oburai, Prathap. An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and emperical investigation leading to 3Rs framework. Indian Institute of Management, 2006.

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23

Mazzocchi, Mario. Statistics for marketing and consumer research. Sage, 2008.

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24

Mazzocchi, Mario. Statistics for marketing and consumer research. Sage, 2008.

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25

Mazzocchi, Mario. Statistics for marketing and consumer research. Sage, 2008.

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26

Laurent, Donzé, ed. Fuzzy methods for customer relationship management and marketing: Applications and classifications. Business Science Reference, 2012.

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27

Adam, Lindgreen, Vanhamme Joëlle, and Beverland Michael B, eds. Memorable customer experiences: A research anthology. Gower, 2009.

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28

Peck, Helen. Towards a framework of relationship marketing: A research methodology. Cranfield University School of Management, 1997.

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29

CHAKRAPANI. Marketing Research: Methods. Prentice Hall Asia, 1993.

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30

CHAKRAPANI. Marketing Research: Methods. Prentice Hall Asia, 1993.

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31

LOK, Johnny Ch. Artificial Intelligence Marketing Research Methods. Independently Published, 2020.

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32

Mohapatra, Sanjay, and S. Sreejesh. Mixed Method Research Design: An Application in Consumer-Brand Relationships. Springer, 2016.

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33

Mohapatra, Sanjay, and S. Sreejesh. Mixed Method Research Design: An Application in Consumer-Brand Relationships. Springer London, Limited, 2013.

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34

Mohapatra, Sanjay, and S. Sreejesh. Mixed Method Research Design: An Application in Consumer-Brand Relationships. Springer International Publishing AG, 2013.

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35

Lee, In. Diverse Methods in Customer Relationship Marketing and Management. IGI Global, 2018.

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36

Deitz, George, Robert M. Morgan, and Janet Turner Parish. Handbook on Research in Relationship Marketing. Elgar Publishing Limited, Edward, 2016.

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37

Deitz, George, Robert M. Morgan, and Janet Turner Parish. Handbook on Research in Relationship Marketing. Elgar Publishing Limited, Edward, 2015.

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38

Handbook on research in relationship marketing. Elgar, 2015.

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39

The bibliography of marketing research methods. Lexington Books, 1986.

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40

Craig, C. Samuel, and Susan P. Douglas. International Marketing Research: Concepts and Methods. 2nd ed. John Wiley & Sons, 1999.

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41

Sayre, Shay. Qualitative Methods for Marketplace Research. Sage Publications, Inc, 2001.

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42

Zikmund, William G. Business Research Methods. Dryden P.,U.S., 1991.

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43

Thomas, Kinnear, and Taylor James R, eds. Modern Marketing Research: Concepts, Methods, and Cases. Atomic Dog Pub Inc, 2007.

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44

Charan, Ashok. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. World Scientific Publishing Co Pte Ltd, 2015.

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45

Charan, Ashok. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. World Scientific Publishing Co Pte Ltd, 2015.

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46

Belk, Russell W. Handbook of Qualitative Research Methods in Marketing. Elgar Publishing Limited, Edward, 2008.

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47

Ringle, Christian M., Robin Nunkoo, and Viraiyan Teeroovengadum. Handbook of Research Methods for Marketing Management. Elgar Publishing Limited, Edward, 2021.

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48

Nunkoo, Robin, Viraiyan Teeroovengadum, and Christian Ringle. Handbook of Research Methods for Marketing Management. Edward Elgar Publishing, 2021. http://dx.doi.org/10.4337/9781788976954.

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49

Sarstedt, Marko, Manfred Schwaiger, and Charles R. Taylor, eds. Measurement and Research Methods in International Marketing. Emerald Group Publishing Limited, 2011. http://dx.doi.org/10.1108/s1474-7979(2011)22.

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50

Esteban-Bravo, Mercedes, and Jose M. Vidal-Sanz. Marketing Research Methods: Quantitative and Qualitative Approaches. Cambridge University Press, 2021.

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