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Dissertations / Theses on the topic 'Relationship marketing research methods'

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Published: 3 June 2025

Last updated: 31 July 2025

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1

Palmatier, Robert W. "How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144448.

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Stafford, Charles A. "The relationship between operational graphics and battlefield success." Thesis, Monterey, Calif. : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA238338.

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Thesis (M.S. in Operations Research)--Naval Postgraduate School, September 1990.<br>Thesis Advisor(s): Read, Robert R. ; Dryer, David A. Second Reader: Whitaker, Lyn R. "September 1990." DTIC Descriptor(s): Army Training, Combat Information Centers, Organizations, Training, Battalion Level Organizations, Battlefields, Task Forces, Attack, Missions, Standards, Graphics, Military Training, Archives, Combat Forces, Discriminate Analysis, Doctrine, Frequency, Data Processing. DTIC Identifier(s): National Training Center, Army Operation. Author(s) subject terms: National Training Center, Deliberate

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Sloan, Hugh J. "Respondent self-completion on computers in marketing research : computers compared with alternative collection methods /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259094256.

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Yang, Xin. "Joint effects of VIP granting methods and non-VIP constomers' perceived similarity toward VIP customers on non-VIP customers' benign envy." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/232.

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In the service industry, preferential treatment is a popular strategic approach for retaining valued customers (e.g., Barnes, 1997; Gronroos & Ojasalo, 2004; Zabin & Brebach, 2004; Lacey, Russell, Jaebeom, & Morgan, 2007; Mattila, Hanks, & Zhang, 2013). However, some researchers argue that preferential treatment can lead to customer dissention toward the service firms (Fournier, Dobscha, & Mick, 1998). Marketers are reminded not to ignore the majority of less-profitable non-VIP customers, who have potential to be developed into valuable VIP customers in the future and contribute to firms’ econ

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Fung, Siu Pik. "What is the relationship between vocabulary teaching methods and vocabulary learning." HKBU Institutional Repository, 1997. http://repository.hkbu.edu.hk/etd_ra/110.

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Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.

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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

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Ganeshan, Hariharan, and Khurram Irshad. "THE RESEARCH BASED ON THE RELATIONSHIP BETWEEN R&D AND MARKETING UNITS AT ERICSSON TELECOM COMPANY, SWEDEN." Thesis, Mälardalen University, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6427.

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<p>The paper is an extensive review of inter organizational relation. Every organization wants to attain the competitive position in the Global market. The organization is effectively utilizing the R&D, production and marketing units, to develop the innovative products to accomplish the consumer needs. The need for innovation is growing every day. The innovation success depends on the vital link between R&D, production and Marketing. In this paper concentrated on R&D and Marketing units at Ericsson Telecom Company, because these two units are combined and work together to discover new innovat

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Futter, William Thomas. "An analysis of the relationship between the sources of conflict and the stages in the conflict process within the marketing channel comprising retail pharmacy managers and medical doctors." Thesis, Rhodes University, 1988. http://hdl.handle.net/10962/d1001628.

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Marketing channels have traditionally been examined as commercial conduits the sale objective of which was to facilitate the flow of goods from producer to consumer. This approach emphasized functional and structural aspects of the channel and was primarily concerned with the efficiency of the distribution system. During the last two decades, marketing channels have increasingly been viewed as social systems affected by the behavioural dimensions of power, conflict, roles and communication. The rapid growth of vertical marketing systems with greater authority and interdependence between channe

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Mackenzie, Andrew. "A mixed-methods research approach exploring the relationship between 'green' building performance and organizational productivity." Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/a-mixedmethods-research-approach-exploring-the-relationship-between-green-building-performance-and-organizational-productivity(8a04db6a-8bac-4337-9d6a-1fd67aeb2b25).html.

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Society is at an energy crossroads today. How will our global economy become sustainable for future generations? For today's global organizations can the right thing and the profitable thing be the same thing? Can (or should) successful organizations improve the human condition? Worldwide, buildings account for 17 per cent of fresh water withdrawals, 25 per cent of wood harvest, 33 per cent of CO2 emissions and 40 per cent of material and energy use. Integrated 'green' and sustainable building design is being heralded as the fastest route to ecological modern buildings in Europe, North America

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Amoakoh, E. O. "RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA." Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein, 2014. http://hdl.handle.net/11462/285.

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Published Article<br>This exploratory study employed mainly quantitative and some elements of qualitative methods to analyse interview data emerged from both informal interviews and questionnaire on 280 salon operators. This study focused on the educational background of the owners of smaller businesses as a factor related to the engagement in the marketing research within hair salon business in Dr. R.S Mompati district in the North-West Province of South Africa. The findings revealed that even though majority of the operators did not engage in marketing research, those who collected in

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Weaver, Mark R. "Organizational Leading in the Policing Power-Public Trust Relationship| An Exploratory Mixed Methods Case Study." Thesis, The University of New Mexico, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10642917.

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<p> This mixed methods study employed an instrumental single-bounded case approach to explore how a policing executive develops and sustains an ethically performing organization, given the phenomenological "<i>policing power-public trust</i>" relationship. Policing is foundational to rule of law and ethical performance in policing is fundamental to developing and sustaining a healthy policing power-public trust relationship. A review of relevant policing literature reveals a history of tension and conflict in this complex relationship. The literature review included relevant social <i>contract

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Diem, Keith George. "The relationship of marketing activities and promotional methods used with county 4-H club membership in New Jersey and Ohio /." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487331541708567.

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Gharakhani, Sam, Henrik Svensson, and Vincent Larsson. "Can firms get away with questionable content marketing? : An explanatory research about questionable content marketing on social media and its relationship with brand image." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76072.

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The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. Hence, this paper carries out a quantitative research with the purpose to explain if questionable content marketing on social media have a negative impact on brand image. The researchers used questionnaires as their method for collection of empirical data. The respondents were gather

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Gilbride, Timothy J. "Models for heterogeneous variable selection." Columbus, Ohio : Ohio State University, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1083591017.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Title from first page of PDF file. Document formatted into pages; contains xii, 138 p.; also includes graphics. Includes abstract and vita. Advisor: Greg M. Allenby, Dept. of Business Admnistration. Includes bibliographical references (p. 134-138).

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Campbell, Drey. "Testing faith| A mixed methods study investigating the relationship between prayer and test anxiety amongst college students." Thesis, Northwest Nazarene University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10123795.

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<p> Test anxiety is problem that affects college students. Explanatory mixed methods research was completed with the objective of understanding the interrelationship of prayer and test anxiety as well as the potential therapeutic effects of Christian prayer on test anxiety. It was hypothesized that Christian prayer would have significant effects on the reduction of physiological test anxiety biomarkers of salivary cortisol (SC), salivary alpha amylase (SAA), and heart rate (HR). The framework of the cognitive attentional theory (CAT) of test anxiety was used as a lens to gain insight into the

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Devuyst, Danielle. "Application of Spatial and Descriptive Analysis Methods to Determine Relationship Between Hardware Subsidies and the Sanitation Marketplace." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6081.

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Sanitation marketing is an emerging approach of strengthening the local private sector to implement scalable and sustainable improved sanitation coverage in developing countries, specifically among the poor. It encourages the enhancement of sanitation market supply and demand by developing distribution infrastructure and stimulating consumer interest. Unlike interventions that provide hardware subsidies to initiate sanitation demand, financial support for sanitation marketing is used exclusively for the research and development of the market; this encourages the private sector to become indepe

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WANG, YIH-RU, and 王憶茹. "CATV RELATIONSHIP MARKETING RESEARCH." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/21647194379053340562.

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""Sticky information" and new marketing research methods." Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/2541.

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Chang, Hsin-Wen, and 張馨文. "The Servitization of Manufacturing: Relationship Marketing Research." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55258466028509245222.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>101<br>Taiwan's manufacturing industry is the backstage driving force of Taiwan’s economy. It has focused on the technology, and has founded a competitive industrial base. Most of them are original equipment manufacturer (OEM), however, after the financial crisis, the OEM business model has been threatened by the internationalization, the rise of emerging countries and the global trend of economic integration. Therefore, servitization has formed a new trend in recent years. The manufacturing industry can move from the demand side to the integrated service side by se

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Chang, chia jung, and 張嘉容. "The research of relationship marketing, relationship quality and customer loyalty." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/66786151549243634121.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>99<br>Today's society is innovative environment, affecting customers' consumer habits. For service businesses,we said customer-oriented that is the business response to customer's feelings and needs timely and quickly is current trend, if an enterprise through relationship marketing to establish good relations with its quality, when the degree of integration to the customer relationship marketing and business more closely , the customer's positive behavioral intentions will be higher, and it can strengthen the relationship between customers and enterprises, and thu

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Min, Wang Chun, and 王俊民. "A Research of Relationship Marketing for Nonprofit Organizations." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/56294486349374382474.

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碩士<br>大葉大學<br>人力資源暨公共關係學系碩士在職專班<br>96<br>With the development of economic growth, politics democratization and society diversification in Taiwan society, in order to cater for people’s demands increasing gradually, there are many nonprofit organizations emerged. However many service which nonprofit organizations provided are accomplished by volunteers. That is an im-portant study to recruit more volunteers , and continue long-term relationship with vol-unteers. The research was to study the relationship aspects between Nonprofit Organiza-tions and volunteers. The research used the survey metho

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Kao, ho-chi, and 高合基. "the research of relationship marketing in specialty chemicals." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/66198121295383218720.

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碩士<br>國立中興大學<br>企業管理學系<br>84<br>customers ask for the quality of products and services more than before.the traditional marketing method in the past can not satisfy various customerdemand now.so relationship marketing has becoming the new trend in the future.although more and more industries have began relationship marketing,the conceptof relationship marketing is originated from industrial marketing. the objective of the research is to explore how to implement relationship marketing in spe

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Tsai, Hsin-Hung, and 蔡欣宏. "The Research of National Tourism Organization e-Relationship Marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/h9p65r.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>96<br>This study examined a progressive five-level e-Relationship marketing(e-RM) model of web features of National Tourism Organizations(NTO). NTOs are institutes promoting international tourists to visit destinations, exclusively to popularize destination marketing. Their official websites are also designed to provide tourist destination information and advertise them. The results indicated that NTOs in the study did not extensively utilize higher levels (accountable, proactive, and partnership) e-RM features on their websites although they dedicated more o

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hsu, kuo-heng, and 許國恒. "The Research on the Relationship Marketing for Enterprise Customers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29285679190992066571.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>99<br>In recent years, due to rapidly changing of global economic environment, Taiwan''s financial industry and business have both faced serious challenges, and the Taiwan government has timely adopted and implemented of relevant laws and regulations to be coping. However, the operating ecology of domestic financial markets have generated structural changes because of changes in financial holding laws. In this study, the research background and motivation are caused from five trends in Taiwan''s financial environment: (1) the challenge from many

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張雅惠. "Research on the relationship between relationship marketing strategies and relationship quality of non-profit organizations." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18661379310500538962.

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碩士<br>國立政治大學<br>教育研究所<br>97<br>In this study, in view of the importance of marketing to non-profit organizations, cultural and educational foundations as the main types of Taiwan's foundations, relationship marketing research in the ascendant, the interests developed by relationship marketing in regard to non-profit organizations, the researcher took cultural and educational foundations or educational matters foundations as the research objects to explore the relationship marketing strategies they use, the quality of relationship marketing they perceive, and the relationship between relationsh

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Hsueh, Li-Hui, and 薛立彙. "The customer participation Research of relationship marketing and customer loyalty." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/69399746324859356657.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>93<br>This research could plan in view of relationship marketing to perform to the customer participation independence of influence effect with each construction surface to discuss. Furthermore, take customer loyalty as intervening variable, clear the relations from independent variable the relationship marketing with dependent variable customer participation. The questionnaires of this research is sent by the way which personally provides. There are two parts in the aspect of transmission of questionnaires. The first part of questionnaires is about relationship ma

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吳美蘭. "Relationship Marketing on Insurance, Personal Applied Designing Service and Research." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/35394291648106516255.

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碩士<br>國立臺灣師範大學<br>設計研究所在職進修碩士班<br>97<br>The insurance marketing in financial service industry has changed from professional marketing to advisory marketing even well-rounded consultants who help you conduct financial transactions. Besides risks management, the marketing area includes financial management. The insurance marketing salesmen have become much important roles in society nowadays. Insurance and financial products are long term contract. Salesmen’s individual illustrations about characteristics of the products trigger the clients’ interests to purchase. This research investigates how

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Ling, Chiu Yen, and 邱燕鈴. "A Research of Relationship Marketing in Financial Industry-Credit Card." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/84955088409830961310.

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碩士<br>東吳大學<br>企業管理學系<br>89<br>Abstract This research discussion credit card of financial industry how use relationship marketing and loyalty rewards program to build customer retention. Next phase is about this research’s primal result. This research use relationship quality and relationship behavior to measure experience in this research. (1)When customer have better experience which bring better repurchase intention. (Note: Relationship quality and relationship behavior have a positive effect on repurchase intention.) (2)Customer’s loyalty rewards

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Hsu, Wei-Chieh, and 徐偉杰. "The consumer repurchase Research of relationship marketing and brand image." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52589367764146207858.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>94<br>According to general customer satisfaction and the relationship between relation-ship management and customer repurchasing activities, this paper illustrates the level of the impact on relationship management to customers re-purchasing activities. Thus is-sues between the connection with relationship management, customer satisfaction and customer repurchase activities will be discussed mainly, moreover, how brand image might affect the relationship management and customer repurchase activities will also be discussed. To see if there is an positive influence o

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Liao, Fang-Yu, and 廖方瑜. "Research on the Customer Relationship Management of Bilingual Education Business by Relationship Marketing Framework." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/51735739247473029993.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>92<br>Abstract 　 For knowing the connection of future developing between bilingual education business and parents relationship management. This research bases on the “Customer Relationship Management” theories and the four characters of the “exchange relationship” to design a questionnaire for surveying the possible affection upon the parents, school and projectability. This research uses the “Stepwise” analysis to verify the hypothesis. Through the analysis, found that if the parents’ cognitions of “Reciprocity”,”Legitimacy”and “Utility”that produced by the sc

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何佳芬. "The research of applying integrated marketing models to customer relationship management." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/94767963851914752010.

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碩士<br>實踐大學<br>企業管理研究所<br>89<br>As the competition of business become more and more intense, customer relationship management has become the most important subject of enterprise. Hence, the research focus on the trends of the marketing theories and combine those trends with practice customer relationship customer solutions to propose a integrated model of customer relationship management of enterprise. There are three parts in the framework, customer interaction platform, customer integrated knowledge platform, management platform. Then validate this model by the case study. After th

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Wu, De-Hao, and 吳得豪. "Research on Marketing Relationship of Internet Addiction：A Study of Online Game." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/7cxx2e.

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碩士<br>逢甲大學<br>企業管理所<br>90<br>Abstract The growth of Internet market aroused many opportunities. It could be observed that the prospecting opportunities and potential profits of Internet market draw a momentum number of new company to entry into the market. However, the general financial performances of dotcom companies are pitiful. This research describes antecedents of flow experience (involvement and telepresence) and mediating roles of addiction processes leading to projectability. In this study, we adopted by computer network survey. Data was collected from consumers who have been partici

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Huan, Chien-Li, and 簡麗環. "The Research on The Relationship between Internal Marketing and Customer Orientation." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/88437165860266136642.

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Wu, Shih-Wei, and 吳詩煒. "Taiwanese Group Meals Pathway of Reciprocity and Trust Relationship Marketing Research." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/87790016963839305163.

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碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>101<br>Facing the influence of the M form society, the issue of cost down has been more and more important for caterind service industry. Atherwise, the food safty is also the key issue. Therefore, relationship marketing is the key successful strategy for this industry. This thesis tried to proof the applied situation of relationship marketing in catering service industry by taking use of Key Mediating Variables Model that was proposed by Morgan and Hunt in 1994 and confer the relation among variables. Besides, this thesis hoped to survey if forwarders need to

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Hsiao, Hui-Yueh, and 蕭惠月. "A Research of Relationship Marketing, Relationship Quality, and Behavioral Loyalty--Example of Wealth-Management Business." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/52246854547783024534.

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碩士<br>國立臺灣海洋大學<br>航運管理學系<br>98<br>Facing competitive environment, the bank industry realizes the importance to maintain relationship with existing customers. Banking needs to think about how to satisfy customers who join wealth management program by good service and financial merchandise, and makes customers be willing to maintain long term relationship with service providers. This research focused on customers who join wealth management program in Taiwan and surveyed by e-mail and paper questionnaires. Effective questionnaire receipt number is 656. Receipt rate from paper questionnaire is 91

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Wei-Liang, Chen, and 陳威良. "The Relationship Research of Materialism, Payment Methods, and Impulsive Buying Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/41941322275720855126.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>95<br>As the change of payment methods in recent years, using credit card will make consumers form the habit of buying first paying later. Adding the rise of materialism, famous brand advocating and instant enjoyment will make consumers have impulsive buying behavior unconsciously. From the point of normative evaluation view, materialism, credit card over used and impulsive buying behavior bring negative impression in past scholars’ research. However, you can find this social phenomenon has become a trend in this research. Therefore, it is using materialism and

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Li, Chin-Ming, and 李智敏. "Relationship of Operational Autonomy, Marketing Methods and Operation Benefits for Local Culture Museums." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/95752746197770293410.

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碩士<br>大葉大學<br>休閒事業管理學系碩士在職專班<br>96<br>The difficulties of continuous operation for local culture museums were empha-sized by the government administration and the operation units. The lacking of fi-nance funding and professional marketing staffs made the operation with more per-plexities and fell into a difficult position. A small and local culture museum should present the operational autonomy and the core ideal of local culture features, and promotes with many different marketing methods to bring in economic and non-economic benefits. The main purpose of this study focused on the exploration

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Fonseca, Ana Catarina Reis da. "Marketing Research in the Digital Era: a Comparison Between Adaptive Conjoint Analysis Methods." Master's thesis, 2018. https://hdl.handle.net/10216/117049.

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Fonseca, Ana Catarina Reis da. "Marketing Research in the Digital Era: a Comparison Between Adaptive Conjoint Analysis Methods." Dissertação, 2018. https://hdl.handle.net/10216/117049.

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Kuo, Yun-Chih, and 郭芸之. "Research on the Impact of Relationship Marketing on Creation of Customer Knowledge." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/01431922551211256384.

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碩士<br>逢甲大學<br>企業管理所<br>93<br>Marching toward 21st century the era called “the kownledge economy”, knowledge has already solemnly become any organization to depend on the key factor of continuing and seeking development. Grasp and managerial knowledge effectively, it will be the key to could maintain the competitiveness with survive in enterprisesing. A lot of enterprises also have already noticed in the interdynamic with the customer while carrying on the relevant activity of information management, obtain importance of relevant knowledge. Between the enterprise and customer, no matter r

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Huang, Yu-Hsiu, and 黃鈺琇. "A Research of Developing Relationship Marketing via International Students’ Community in University." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/56892943434965940171.

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碩士<br>輔仁大學<br>資訊管理學系<br>100<br>Due to the declining fertility rate in Taiwan, universities try to attract more international students in order to avoid the possibility of insufficient enrollments. With the prevalence of online social network, universities start conducting new marketing methods with social media. How to use the community of online social network to conduct relationship marketing is the main subject of this study. This study focuses on an international students’ community in one university as the case study subject. After in-depth interviews with the managers in this community a

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Chou, Te-Wen, and 周得文. "A research of relationship among Internal Marketing, Organizational Identification to Emotional Labor." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/15776793654078908875.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>98<br>The service industry is a kind of the interactive industry, so the most important factor is staff. With the telecom market opening and the more and more fierce telecom market, we must strengthen service quality and understand the quality requirement of customers. In the process of servicing, the service of the Customer-Service Representative is the key between the telecom corporation and the customers. This research is base on the Customer-Service Representative of the telecom corporation. And the research adopted questionnaires to get the real answers .By stat

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Wu, Ming Chieh, and 吳明潔. "Research of relationship among organization internal marketing, employee satisfactions and organizational commitments." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/12219021539856044816.

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碩士<br>國立政治大學<br>管理碩士學程(AMBA)<br>97<br>For the impact of the global ecomomics crisis occruing in September, 2008, most of the glocal companies have faced the most significant businness recession since World War II. To overcome this challenge and maintain the existence in the global business world, most companies have tried to lessen down the unnecessary operational expence. Labor cost is definitely considerated into the cost-down plan, companies have to think of 2 things: one is how to squeeze some cash from decreasing the employee numbers, but also how to mazximize the human resource vlaues fo

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Ho, Pei-Ling, and 何佩綾. "Research on the Relationship between Bride Experience Marketing, ExperienceValue and Customer Satisfaction." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/46848501963378959638.

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碩士<br>萬能科技大學<br>經營管理研究所在職專班<br>105<br>Bride Secretary This beautiful industry has become mainstream in recent years, mainly because of the rise of consumer self-consciousness For the wedding of the consumer demand, wedding companies will be part of the makeup and overall shape of the independent planning and operation, forming the predecessor of today's bride secretary. But also because of the evolution of social trends and busy work and pressure and the general rate of marriage in Taiwan is reduced, through the friendship on the wedding, the wedding of friendship has become a gathering of stu

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Yen, Hui-Chu, and 顏惠珠. "Research of the Relationship among Corporate Citizenship, Social Marketing and Brand Equity." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/78197436574218404579.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>99<br>The Industrial Revolution promoted the economical development around the world.However, at the peak of the industrial development in the twentieth century, social problems gradually emerged, including environmental pollution, energy shortage, sexual discrimination, the wealth gap between rich and poor, labor abuse, and global food crisis. These negative phenomena brought about reflections upon enterprises, the environment, and all the people. For consumers, corporate social responsibility becomes a criterion in judging its moral images. Meanwhile, the soci

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ying-chu, Cheng, and 鄭瑛珠. "The Research of Relationship Marketing (MR) in the Field of CPAs Firms." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/30466735887517188202.

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碩士<br>玄奘大學<br>國際企業學系碩士班<br>100<br>The Research of Relationship Marketing (MR) in the Field of CPAs Firms Student: Cheng ying-chu Advisors: Dr. po-wei pan Master’s Degree Program Department of International Business Hsuan Chuang University Abstract As in the trend of globalization and internationalization, more and more new CPAs (certified public accountants) crowd into the reducing saturated professional service market while the local manufacturers increasingly moving overseas in various fields. CPA firms in Taiwan are facing a severe competitive environment. Enlargin

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Lu, Chien-hsuan, and 盧建勳. "RESEARCH ON THE RELATIONSHIP OF CUSTOMER KNOWLEDGE MANAGEMENT, MARKETING ORIENTATION, MARKETING STRATEGIES AND MARKETING PERFORMANCE－A CASE OF THE TAIWAN FRANCHISE." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/68207104447682436276.

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碩士<br>南華大學<br>管理科學研究所<br>93<br>With the coming of knowledge-based economy, the enterprises change their way of value creation from managing “tangible assets” to “intangible assets.” Currently, there aren’t many researches concerning customer knowledge management which is certainly the weakest part in knowledge management. Since most managers are only concerned about collecting customer information or setting a database of customer, but ignore the importance of analyzing customer information. 　　　Since franchise is one of the industries tending to use knowledge management with advanced digita

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Saunders, Brandon. "Customer centricity as an experience economy." Thesis, 2012. http://hdl.handle.net/10210/7352.

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M.B.A.<br>The question then arises is there not perhaps a fourth level of economic value as a result of engineering experiences for customers, and in being truly customer centric? The aim of this dissertation is to develop a model to understand the economic value in customer centric business models that engineer customer experiences through understanding customer behaviour. The aim is to: • To review current and proposed customer centric business models in various published literature in order to develop a collaborative customer centric business model. • To review literature and secondary sour

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KUN-SHAN, LI, and 李坤珊. "The Relationship Research of the travel type and methods of service recovery." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/11262969215282003130.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>93<br>Since travel industry is a kind of service with high contact, the rate of service failure is also higher. How to know the cause of service failure well and to deal with the service recovery properly has become more significant. The major travel types in market can be separated into group package tour, independent travel and half-independent travel. The consumers prefer different travel types based on their personal circumstances and favor. When service failure occurs, they will request different methods of service recovery toward it because of choosing differ

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HSIEH, CHEN-HSUN, and 謝政勳. "Research on the Relationship between Relationship Marketing and Customer Loyalty-Asset Management company customer as an example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/fan48m.

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碩士<br>東吳大學<br>企業管理學系<br>107<br>This study aims to explore the relationship between relationship marketing and customer loyalty. It is desirable to be able to influence the customer loyalty by providing the relationship marketing value of the relationship to the customer through the service delivery through the one-to-one situation. This study used the questionnaire survey method to sample the individuals provided by the Taiwan Investment Trust as an empirical object of professional services, and the research object was based on the credit customer as the parent group, and the questionnaire rel

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