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Journal articles on the topic 'Relationship marketing research methods'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Lee, Sheng Yen. "Analysis of relationship marketing factors for sports centers with mixed methods research." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (2018): 182–97. http://dx.doi.org/10.1108/apjml-01-2017-0004.

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Purpose The purpose of this paper is to study the effects of relationship marketing factors of sports centers on commitment to relationship and intention to recommend. Design/methodology/approach A statistical survey was conducted for quantitative research, and in-depth interviews, for qualitative research, according to the mixed methods research. Findings The results of the quantitative research show that the relationship marketing factors of bonding, facility, and price positively influence commitment to relationship. Expertise and facility positively influence intention to recommend. Finall

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Juščius, Vytautas. "Relationship Marketing: Theorethical Aspects." Business: Theory and Practice 7, no. (4) (2006): 254–62. https://doi.org/10.3846/btp.2006.31.

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In recent years relationship marketing has found its place in the practice of modern production and service business. In Lithuania this concept is yet in the first stages of its development. The article focuses on the concept of relationship marketing and its development within the context of various marketing theories. The main principles of application and methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of influence are disclosed. The article also examines the specifics of relationship marketing in the service sector, ev

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Juščius, Vytautas, and Viktorija Grigaitė. "Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience." Business: Theory and Practice 10, no. (1) (2009): 5–14. https://doi.org/10.3846/1648-0627.2009.10.5-14.

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This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation a

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Jones, Michael A., Kristy E. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison, and Vincent Myles Landers. "Exploring consumers’ attitude towards relationship marketing." Journal of Services Marketing 29, no. 3 (2015): 188–99. http://dx.doi.org/10.1108/jsm-04-2014-0134.

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Purpose – The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors. Many services companies practice relationship marketing and customer relationship management. Although the benefits and drawbacks of relationship marketing for consumers have been established, little is known about whether consumers have a relatively positive or negative attitude toward relationship marketing practices. Design/methodology/approach – This research investigates consumers’

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Hetényi, Gábor. "New research methods of Sales-Marketing Interfaces." International Journal of Engineering and Management Sciences 5, no. 3 (2020): 160–83. http://dx.doi.org/10.21791/ijems.2020.3.17.

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The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pha

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Goldfarb, Avi, Catherine Tucker, and Yanwen Wang. "Conducting Research in Marketing with Quasi-Experiments." Journal of Marketing 86, no. 3 (2022): 1–20. http://dx.doi.org/10.1177/00222429221082977.

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This article aims to broaden the understanding of quasi-experimental methods among marketing scholars and those who read their work by describing the underlying logic and set of actions that make their work convincing. The purpose of quasi-experimental methods is, in the absence of experimental variation, to determine the presence of a causal relationship. First, the authors explore how to identify settings and data where it is interesting to understand whether an action causally affects a marketing outcome. Second, they outline how to structure an empirical strategy to identify a causal empir

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Guo, Qiyang, and Hui Xu. "Research on the Influence of Brand Marketing on Brand Relationship Quality Based on Marketing Strategy Model." Advances in Engineering Technology Research 4, no. 1 (2023): 594. http://dx.doi.org/10.56028/aetr.4.1.594.2023.

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The concept of brand relationship is put forward under the development background of relationship marketing and brand equity theory. With the development of relationship marketing theory, the marketing strategy model, which originated in the field of psychology, was introduced into the marketing field as a means to construct the characteristics and formation process of interpersonal relationship, and attracted the attention of marketing scholars. The introduction of marketing strategy model can better understand and analyze the psychological process of the relationship between consumers and br

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Prentice, Catherine. "Testing complexity theory in service research." Journal of Services Marketing 34, no. 2 (2019): 149–62. http://dx.doi.org/10.1108/jsm-09-2019-0353.

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Purpose This study aims to draw on the complexity theory and uses a non-an asymmetrical method – fuzzy-set qualitative comparative analysis (fsQCA) to test the core tenets of complexity theory, namely, asymmetry, equifinality and causal complexity and valence reversals or conjunction with a focus on testing the relationships between service quality, customer satisfaction and loyalty. Case outcome forecasting accuracy rather than relationships are tested in asymmetric testing. Design/methodology/approach Both symmetrical (structural equation modelling or SEM) and non-symmetrical (fsQCA) methods

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Widowati, Ayla Agneszia, and Tulus Haryono. "The Effect of Digital Marketing Strategies on Repurchase Intention Mediated by CRM (Shopee Case Study)." International Journal of Economics, Business and Management Research 09, no. 06 (2025): 454–64. https://doi.org/10.51505/ijebmr.2025.9625.

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Using Shopee as a case study, this research seeks to understand the mediating function of customer relationship management in the e-commerce context of digital marketing's effect on repurchase intention. An innovative feature of this study is its integrative methodology, which merges two crucial areas of digital marketing: the efficacy of digital marketing tactics and the mediating role of customer relationship management. This research conducted with quantitative methods using Structural Equation Modelling with Smart PLS. The results demonstrate that digital marketing significantly influences

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Yang, Chun Yan, and Zhi Ming Li. "Recent Research Progress on Extension Data Mining Methods." Applied Mechanics and Materials 263-266 (December 2012): 303–11. http://dx.doi.org/10.4028/www.scientific.net/amm.263-266.303.

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This paper is a summary about recent research progress that describes the basic methods utilizing basic theory and methods of Extenics to mine the knowledge based on transformations in various fields’ database and knowledge base (“extension knowledge” for short) . It’s shown by studies that the existing data mining theory and technology will be developed. These methods can be applied to the fields of marketing, customer relationship management, finance and securities, telecommunication, and medical treatment, etc., which will provide effective decision supports to solve the contradictory probl

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Octavia, Ade, Husni Hasbullah, and Yayuk Sriayudha. "DEVELOPMENT MODEL OF SOCIAL MEDIA MARKETING – CONSUMER LOYALTY MEDIATED BY BRAND EQUITY AND CONSUMER RESPONSE TO FASHION BRANDED PRODUCTS." Dinasti International Journal of Digital Business Management 2, no. 1 (2020): 20–29. http://dx.doi.org/10.31933/dijdbm.v2i1.633.

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Cunsumer loyalty is determined by a positive response to the perceived experience. The use of social media in marketing products can improve the quality of marketing. The purposes of this research are to: (1). Explain the relationship between social media marketing and consumer loyalty with brand equity as a mediation variable. (2). Explain the relationship between social media marketing and consumer loyalty with consumer response as a mediation variable (3). Develop a model of social media marketing and consumer loyalty relationships. The design of the research was done quantitatively to anal

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Lendel, Viliam, and Michal Varmus. "Proposal of Innovative Approaches of Relationship Marketing in Business." Verslas: Teorija ir Praktika 16, no. 1 (2015): 63–74. http://dx.doi.org/10.3846/btp.2015.434.

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The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the p

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Lendel, Viliam, and Michal Varmus. "Proposal of Innovative Approaches of Relationship Marketing in Business." Business: Theory and Practice 16, no. (1) (2015): 63–74. https://doi.org/10.3846/btp.2015.434.

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The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the p

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Imam, Toyyibul. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH." MANAJERIAL 2, no. 1 (2017): 55. http://dx.doi.org/10.30587/jurnalmanajerial.v2i1.176.

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The research is aimed : 1) to determine the relationship marketing variables that consists of trust, commitment, communication, bonding and satisfaction partial effect on customer loyalty. 2) to determine the relationship marketing variables that consists of trust, commitment, communication, relationship and simultaneously influencing satisfaction on customer loyalty. In this study has six hypotheses to be tested using multiple linear regression. Sampel used in this study were drawn from the Bank BCA Syariah customers consisting of 80 respondents. This research using quantitative methods and s

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Mladenović, Milica, and Srđan Milićević. "Neuromarketing as a tool of marketing research and implementation of consumer relationship strategy." Megatrend revija 19, no. 3 (2022): 389–409. http://dx.doi.org/10.5937/megrev2203389m.

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Neuromarketing is a discipline that connects the study of consumer behavior with neuroscience by examining the impact of marketing on consumers, by observing and interpreting their emotional reactions to various marketing stimuli. By using methods such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), eye tracking (ET), galvanic skin response (GSR) and facial coding (FC), neuromarketing can help companies understand how consumers make decisions and what they really feel, think and want on an UN-conscious level, which later becomes a more reliable indicator of their

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Somervuori, Outi. "Profiling behavioral pricing research in marketing." Journal of Product & Brand Management 23, no. 6 (2014): 462–74. http://dx.doi.org/10.1108/jpbm-06-2014-0653.

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Purpose – The purpose of this paper is to provide an overview of behavioral pricing research, including the identification of the primary areas studied and a summary of the core findings in each based on previous literature. Design/methodology/approach – This research examines 613 articles on the ISI Web of Science database and focuses on marketing journals that discuss behavioral pricing. The reviews of these articles use traditional literature review and research profiling methods. Findings – The main subareas in behavioral pricing this study identifies are the price–quality relationship, re

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Sofi syaeffulloh. "Pengaruh Service Quality, Relationship Marketing, Customer Experience terhadap Customer Satisfaction." Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset 1, no. 6 (2023): 199–213. http://dx.doi.org/10.61132/lokawati.v1i6.353.

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In the era of globalization, business competition is getting tighter cause marketing activities and management of a company are encouraged to follow the development in order to maintain the continuity of the company. CV. Network Maha Jaya to do relationship marketing to satisfy and establish good relationships with customers. Good relationship marketing efforts can assist companies in understanding the wants and needs so that the company can satisfy and build loyalty of the customers to always be loyal to the company within the period ahead. This study aims to analyze the influence of relation

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Widyastuti, Indira Tyas, Desman Hidayat, and Aditiya Hermawan. "Comprehensive Analysis and Literature Review of Green Marketing in Indonesia: Trends, Methods, and Challenges." eCo-Buss 7, no. 1 (2024): 719–30. http://dx.doi.org/10.32877/eb.v7i1.1315.

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The objective of this study is to conduct a comprehensive review and synthesis of green marketing research within the Indonesian context, employing a literature review methodology that analyzes ten selected articles indexed in the Scopus database, all published between 2021 and 2023 as part of open-access publications. The majority of these studies utilize a quantitative approach, focusing predominantly on Java Island, which may limit the findings' generalizability to other regions in Indonesia. The industries examined range from fashion and textiles to agriculture, showcasing the broad applic

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Medjedel, Elkhansa Ahmed, Ahmed Said Sakouchi, and Ahmed Abdul Hafid Medjede. "Relationship Marketing Ethics from an Islamic Perspective: An Exploratory Study." Global Journal of Economic and Business 14, no. 6 (2024): 619–39. https://doi.org/10.31559/gjeb2024.14.6.7.

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Objectives: The aim of this study is to provide a review of opportunities and challenges to contribute to knowledge about relationship marketing ethics from an Islamic perspective. There is an attempt to precisely address these two areas in the current context of marketing. Methods: Focuses on the current state of ethics in marketing research and provides directions for future research to enhance knowledge. The authors also propose personal viewpoints regarding relationship marketing ethics from an Islamic perspective. The historical approach was used through which solutions and a critical app

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Rafly, Rifaudin, and Rofiah Chusnul. "Marketing Target Achievement Strategies: Study on WOM Finance Marketing Personnel." Journal of Economics, Finance And Management Studies 07, no. 02 (2024): 990–1002. https://doi.org/10.5281/zenodo.10629136.

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This research aims to study and analyze the strategy of the financing company WOM Finance in maintaining good relationships with customers and implementing bailouts as an innovative marketing technique. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. In WOM companies: Marketing Division Manager, Marketing Team Head, and Marketing Division Staff. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah (

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Hoque, Abu Shams Mohammad Mahmudul, Zainudin Bin Awang, Farin Sohana, and Farhana Haque Purnima. "Does Organizational Culture Mediate the Relationship between Relationship Marketing and SME Performance?" Library Progress International 44, no. 3 (2024): 7821–57. https://doi.org/10.5281/zenodo.14234191.

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This study investigates whether organizational culture (OC) mediates the relationship between Relationship marketing strategies (RMS) and SME performance in Bangladesh, with a focus on enhancing SME outcomes through cultural dynamics. The research employs a quantitative approach using a cross-sectional survey. Self-administered questionnaires were distributed to 386 SME owners in Bangladesh, selected through random cluster sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS-AMOS version 25.0. The results demonstrate that Relationship marketing strategies si

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Tantra, Geralda Carnelian. "Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram." Journal of Visual Communication Design 6, no. 2 (2022): 97–108. http://dx.doi.org/10.37715/vcd.v6i2.2703.

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The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target ma

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Tantra, Geralda Carnelian. "Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram." Journal of Visual Communication Design 6, no. 2 (2022): 37–49. http://dx.doi.org/10.37715/vcd.v6i2.2454.

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The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target ma

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Ahmed, Abrar. "Social Networking Sites and Their Relationship to Tourism Marketing in Companies." International Journal of Research and Studies Publishing 4, no. 43 (2023): 262–71. http://dx.doi.org/10.52133/ijrsp.v4.43.10.

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This research dealt with social networking sites and their relationship to tourism marketing in companies, as they contribute to reaching target customers as well as their importance in tourism organizations. It affects many users through its availability and ease of use in smart devices. Tourism marketing via the Internet and social networking sites is distinguished by being a fast-dissemination process at a lower cost, unlike traditional marketing. It works to attract the largest possible number of tourists from all over the world to deal with tourism companies and attract them to tourist de

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Nashih, Muhammad, Salim Al Idrus, and Maretha Ika Prajawati. "The Mediating Role Of Customer Satisfaction On The Influence Of Service Quality And Relationship Marketing On Customer Loyalty." Dialektika : Jurnal Ekonomi dan Ilmu Sosial 9, no. 1 (2024): 50–68. http://dx.doi.org/10.36636/dialektika.v9i1.3538.

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The aim of this research is to find out how customer satisfaction mediation impacts service quality and marketing relationships on customer loyalty at BMT Maslahah Wagir Branch, Malang Regency. This study uses quantitative methods. This research involved customers of BMT Maslahah Wagir Branch. Simple random sampling was used to take samples. This research involved 170 people who answered. This data from this research was analyzed using the SmartPLS application with analysis (Partial Least Square). The results of this research show that customer loyalty is directly influenced by the quality of

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Anwar, Yohny, and Indra Muis. "The Relationship Among Knowledge Ambidexterity, Innovation, and Marketing Performance." Jurnal Aplikasi Manajemen 22, no. 3 (2024): 864–77. https://doi.org/10.21776/ub.jam.2024.022.03.17.

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The relationship among knowledge management, organizational ambidexterity, innovation, and marketing performance is crucial in driving organizational success and competitive advantage in today's rapidly changing business environment. The aim of the study is to look at relationship knowledge management, organizational ambidexterity, innovation, and marketing performance. Besides, it examines the effects of knowledge management and organizational ambidexterity on marketing performance as intervened by innovation as a mediator. The unit analysis is the owners of SMEs in Medan Municipality, North

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Dwi Rijal Giri Prabowo, Muhammad Irwan Susanto, Reyhan Arya Khahairudin Firdaus, and Shofi Putri Julian. "Pengaruh Citra Perusahaan, Relationship Marketing dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan." Jurnal Manajemen Bisnis Era Digital 1, no. 3 (2024): 43–54. http://dx.doi.org/10.61132/jumabedi.v1i3.205.

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This study aims to analyze the effect of company image, relationship marketing, and service quality on customer loyalty at Indomaret Semolowaru, Surabaya. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 respondents. The results showed that corporate image, relationship marketing, and service quality have a positive influence on customer satisfaction. Customer satisfaction then has a positive influence on customer loyalty. The conclusion of this study is that corporate image, relationship marketing, and service quality are import

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Pașcalău, Simona-Valentina, Felix-Angel Popescu, Gheorghina-Liliana Bîrlădeanu, and Iza Gigauri. "The Effects of a Digital Marketing Orientation on Business Performance." Sustainability 16, no. 15 (2024): 6685. http://dx.doi.org/10.3390/su16156685.

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Customer relationship management (CRM) has become increasingly important as a result of the pressure organizations are under to remain competitive. CRM has been and is widely promoted as essential to a company’s ability to survive. According to this study, CRM is more than just a computer program or software package. We believe that for organizations to use CRM effectively, it must be viewed from a strategic point of view. Therefore, this study focuses on the consequences of digital marketing on business performance, specifically, the consequences of customer relationship orientation and the u

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Pahlevi, Reza Widhar, and Narwanto Nurcahyo. "SYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH." Jurnal Manajemen Pemasaran 16, no. 2 (2022): 104–14. http://dx.doi.org/10.9744/pemasaran.16.2.104-114.

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This study aims to analyze international scientific articles for integrated marketing communication research systematically, both from the perspective of themes, research locations and subjects, as well as the research methods used. This study reviewed 149 scientific articles and presented four main findings. First. The first theme in marketing communications research is integrated with marketing communications and customer relationship management, the second theme deals with the concept known as value added of the plans developed for the role of communication. Second, the questionnaire is a d

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Iqbal, Asif, Salman Ahmed Khan, Muhammad Thair Abbasi, Faisal Ismail, and Junaid Khan. "The Digital Echo: The Influence of Digital Marketing Channels on Brand Awareness and Consumer Purchase Decisions." Research Journal for Societal Issues 6, no. 3 (2024): 134–55. http://dx.doi.org/10.56976/rjsi.v6i3.274.

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This study explore the impact of the digital marketing strategies ( Social Media Marketing, Email Marketing, Content Marketing and Online Advertising) on brand awareness while investigating to what extent does this resulting effect subsequent affects consumer purchase decisions. Understanding these relationships can allow businesses to tailor their marketing programs to produce higher brand visibility and an increased flow of consumers. The study employed quantitative research design and data was collected using online survey questionnaire from 265 respondents. Data analysis was performed usin

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Wang, Yuran. "Research on big data marketing method based on statistical machine learning algorithmei." Advances in Engineering Technology Research 3, no. 1 (2022): 176. http://dx.doi.org/10.56028/aetr.3.1.176.

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In the innovation and development of human science and technology, from the simple relationship between buying and selling to today's huge and complex online trading, not only reflects the main content of the progress of The Times, but also indirectly proves the diversified characteristics of marketing methods and technological means. In the marketing market at home and abroad, database marketing, with high efficiency and low cost, has been paid more attention to by the marketing staff, and gradually become the focus of the marketing market. As database marketing belongs to the foreknowledge a

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G’ulomovna, Davronova Zilola. "U-shaped relationship between eco-marketing and ESG in environmental sustainability." E3S Web of Conferences 577 (2024): 01006. http://dx.doi.org/10.1051/e3sconf/202457701006.

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In years there has been a growing focus, on sustainability with a particular emphasis on incorporating ecofriendly marketing strategies and Environmental, Social and Governance (ESG) standards. This research delves into the relationship between eco marketing efforts and ESG performance in promoting sustainability. The main goal is to investigate how different levels of eco marketing impact ESG outcomes and support practices. Using an equation model this study examines a dataset across various industries known for their eco marketing initiatives. The results uncover a correlation where moderate

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Rahimi, Hossien Rahimi, and Sura Khaled. "Promoting the fashion industry through digital marketing: The relationship of digital marketing strategies to consumer behavior and fashion. & beauty trends." Al Kut Journal of Economics and Administrative Sciences 16, no. 50 (2024): 38–56. http://dx.doi.org/10.29124/kjeas.1650.30.

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This research aimed to spotlight the role of digital marketing in modernizing the beauty and fashion sector. It sought to uncover the relationship between digital marketing strategies promoting the fashion industry and their influence on consumer behavior. The study also explored how marketing campaigns designed to attract consumers impact the shaping of trends in the world of fashion and beauty. Finally, a SWOT analysis was conducted to discern expected strengths, weaknesses, opportunities, and challenges in this trend. Employing an analytical and descriptive approach, the researcher analyzed

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Yu, Xinmiao. "The Relationship Between Generation Zs Myers-Briggs Personality Types and Marketing Communication." Communications in Humanities Research 7, no. 1 (2023): 274–83. http://dx.doi.org/10.54254/2753-7064/7/20230899.

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As Generation Z (Gen Z) becomes the largest consumer group worldwide, understanding their characteristics and personalities is crucial for future marketers. This research paper investigates the influence of Gen Zs personality, as measured by the Myers-Briggs Personality Types (MBTI), on various forms of marketing communication. The study was conducted with both quantitative and qualitative methods. 80 Gen Z participants whose MBTI types were determined to provide insights into their preferences for different types of marketing communication, the significance of effective marketing communicatio

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Ali, Abdullah Sami, and Buthaina Luqman Ahmed. "Contributions of influencer marketing methods in enhancing customer capital." NTU journal for Administrative and Human Sciences (JAHS) 4, no. 1 (2024): 87–106. http://dx.doi.org/10.56286/ntujahs.v4i1.839.

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The research aims to determine the contributions of the means of influence marketing in enhancing customer capital. The researchers chose a number of private schools represented by (Al-Awael School, Al-Mubdun School, Al-Rawad School) in the city of Mosul to reach a solution to the problem of how to enhance customer capital by adopting departments Schools are the research field for influencer marketing means as a field for applying the field side of the study, as the field consisted of (1200) people, and the researchers chose a sample of parents of students in those schools, which numbered (400

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Idha, Sudianto. "Review of the Plan for Integrating Big Data Analytics Program for the Electronic Marketing System and Customer Relationship Management: A Case Study XYZ Institution." International Journal of Business Management and Technology 3, no. 4 (2023): 79–87. https://doi.org/10.5281/zenodo.7656023.

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This research aims to explore business processes and what the factors have major influence on electronic marketing and CRM systems? Which data needs to be analyzed and integrated in the system, and how to do that? How effective of integration the electronic marketing and CRM with big data enabled to support Marketing and Customer Relation operations. Research based on case studies at XYZ Organization: International Language Education Service in Surabaya. Research is studying secondary data which is supported by qualitative research methods. Using purposive sampling technique with observation a

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Kim, Hyekyoung. "The role of WOM and dynamic capability in B2B transactions." Journal of Research in Interactive Marketing 8, no. 2 (2014): 84–101. http://dx.doi.org/10.1108/jrim-12-2013-0082.

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Purpose – The purpose of this paper is to verify the factors – word-of-mouth (WOM) information and dynamic capability – that affect industrial buyer-based relationship quality and to examine their effect on relationship continuity in business-to-business (B2B) transactions. The study also aims to examine the mediating role of relationship quality in linking WOM information and relationship continuity and in linking dynamic capability and relationship continuity. Design/methodology/approach – Two methods are used for this study: a literature review to develop a research model and an empirical s

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Radygina, Evgeniya G. "Marketing relations in online advertising." Economic Consultant 36, no. 4 (2021): 33–41. http://dx.doi.org/10.46224/ecoc.2021.4.4.

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Introduction. The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. Materials and methods. The reviewed sources included

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Setyowati, Trias, Fefi Nurdiana Widjayanti, and Naning Kristiyana. "The Role of Brand Image in Mediating Social Media Marketing and Customer Relationship on the Decision to Choose a Private University." Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi 20, no. 1 (2025): 208–28. https://doi.org/10.24269/ekuilibrium.v20i1.2025.pp208-228.

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This research aims to examine the impact of social media marketing and consumer relationships on the decision-making process regarding enrollment in private universities, as well as to assess their influence on the brand perception of these institutions. Additionally, it seeks to analyze how the perceived brand image affects the decision to enroll in a private university. The study targeted new students entering private universities in Jember Regency for the 2023/2024 academic year, using proportional random sampling methods for data collection via questionnaires. Statistical analysis and hypo

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Jean, Ruey-Jer "Bryan", Ziliang Deng, Daekwan Kim, and Xiaohui Yuan. "Assessing endogeneity issues in international marketing research." International Marketing Review 33, no. 3 (2016): 483–512. http://dx.doi.org/10.1108/imr-02-2015-0020.

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Purpose – Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues of endogeneity, to provide a comprehensive overview of the sources of endogeneity, and to discuss the statistical solutions. Design/methodology/approach – The authors conduct the research in two steps. In the first step, the authors review the nature and sources of endogeneity specifically in IM research. In the second step, the authors review 60 IM papers on endogeneity published in the period 1995-2014 and assess

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Triana, Arinda. "Pengaruh Relationship Marketing terhadap Loyalitas Konsumen pada Rafins Indonesia." Jurnal EMT KITA 8, no. 1 (2024): 479–85. http://dx.doi.org/10.35870/emt.v8i1.1909.

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This research aims to identify the relationship between marketing variables and marketing indicators, namely Trust, Commitment, Communication, and Problem Solving and analyze the impact of this relationship on customer loyalty at Rafins Indonesia. This research is quantitative and uses associative methodology. The population of this study was followers of the Instagram account @rafinsindonesia, totaling 1,342 followers, while the sample consisted of 93 respondents who were Instagram followers of Rafins Indonesia. The sampling technique used is probabilistic sampling, with data sources from pri

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Yang, Xu, Jianjun Ding, Yan Zhang, Sichen Liu, and Jie Zhao. "Research on Mutual Promotion and Win-win Mode of Public Welfare Activities and Brand Marketing of Automobile Enterprises." Frontiers in Business, Economics and Management 5, no. 3 (2022): 109–11. http://dx.doi.org/10.54097/fbem.v5i3.1921.

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At this stage, China's market economy has entered an era of marketing success, with various marketing methods and models emerging in endlessly. No matter what kind of marketing means or model is adopted, the ultimate goal is the same - to obtain the maximum profit at the minimum cost. In today's market operation environment with unprecedented fierce competition, enterprises can not only coordinate the relationship with the government and society but also effectively enhance the competitiveness of enterprises by implementing public welfare marketing and combining public welfare with enterprise

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Ratna Yuwita, Ela, and Arissetyanto Nugroho. "EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND ITS IMPACT ON LOYALTY SERVICE ON WISMA SOEWARNA BRACH OFFICE (KCP) OF BNI OF TANGERANG." Dinasti International Journal of Digital Business Management 1, no. 2 (2020): 154–64. http://dx.doi.org/10.31933/dijdbm.v1i2.133.

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The purpose of this study is to determine the Effect of Service Quality and Relationship Marketing on Customer Satisfaction and Its Impact on Loyalty by measuring indicators that affect the variable Service Quality and Relationship Marketing on customer satisfaction variables and their implications on customer loyalty variables. This research applies a descriptive research design using survey methods. Sampling uses convinient sampling as a sampling technique. This study was tested using the structural equation modeling (Lisrel) approach to test the significance of the significance of the overa

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Reno Ba'i Kurniawan and Herudini Subariyanti. "Pengaruh Marketing Relationship Dan Technician Performance Terhadap Kepuasan Pelanggan." Journal of Management and Social Sciences 2, no. 4 (2023): 176–89. http://dx.doi.org/10.55606/jimas.v2i4.666.

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PT Jaya Kencana is a company engaged in the field of mechanical and electrical contractors. One of the divisions at PT Jaya Kencana is engaged in the elevator escalator service division. This division is a division that offers elevator and escalator maintenance services. Where in this division the level of customer satisfaction is needed for the progress of the company. The independent variables in this study are marketing relationships and technician performance. The dependent variable in this study is customer satisfaction. The research uses statistical quantitative methods by determining th

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Evgeniya, G. Radygina. "Marketing relations in online advertising." Economic Consultant 36, no. 4 (2021): 33–41. https://doi.org/10.46224/ecoc.2021.4.4.

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<strong><em>Introduction. </em></strong>The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. <em><strong>Materials

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Klimanov, Denis, and Olga Tretyak. "Linking business model research and marketing: new network-based approach to business model analysis." Journal of Business & Industrial Marketing 34, no. 1 (2019): 117–36. http://dx.doi.org/10.1108/jbim-12-2017-0330.

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Purpose The purpose of this paper is to establish a connection between the business model (BM) and B2B marketing research by developing a new approach to the BM analysis and improvement, which is based on inter-organizational networks and value chains. Design/methodology/approach The methodology is based on mutual enrichment of methods and results of BM and business-to-business marketing studies that are relatively isolated from each other, and on integration of them to the unified structured approach that could be applied to analyze both BM and a set of interfirm relationships of networked ma

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Rachmawati, Dwi, Zalena Mohd, Suci Ayu Sudari, and Cyka Oktaviani. "Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung." Lead Journal of Economy and Administration 1, no. 3 (2023): 58–65. http://dx.doi.org/10.56403/lejea.v1i3.70.

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Country index Crash risk is part of risk management that is interesting and important to research. Study of country index crash risk helping investors to make better decisions and manage risk. This study aims to determine the effect of Investor Sentiment, Exchange Rate, and Net Foreign Portfolio Investment on the Country Index Crash risk. Novelty This study uses Net Foreign Portfolio Investment as a moderating variable and a sample of all countries. Crash risk research is usually firm, but this study uses the country level. Research Methods this study uses secondary data from the World Bank an

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Hassan Mohammed*, Reham, and Sarah Ali AL-Ameri. "The impact of relationship marketing on the competitiveness of business organizations: An analytical study for a number of private Iraqi banks." Journal of Economics and Administrative Sciences 30, no. 142 (2024): 150–62. http://dx.doi.org/10.33095/0dy6pf04.

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The research aims to demonstrate the impact of relationship marketing with its dimensions (trust, commitment, and satisfaction) in achieving the competitiveness of business organizations with its dimensions (market share, flexibility, and productivity and profitability) for a number of private Iraqi banks in Baghdad. One of the most important justifications for conducting the research is the need for banks to enhance the use of relationship marketing methods, and the importance of the research lies in attracting the attention of decision-makers in the researched banks to the need to pay attent

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Chen, Nie. "Research on E-Commerce Database Marketing Based on Machine Learning Algorithm." Computational Intelligence and Neuroscience 2022 (June 29, 2022): 1–13. http://dx.doi.org/10.1155/2022/7973446.

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From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, database marketing has been favored by more marketers with its low cost and high efficiency and has become the “rookie” in marketing in recent years. However, as a kind of prediction and ferry, database marketing tends to be applied after simple data analysis in unpredictable market and in practice. In contrast, database marketing combined with machine le

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Kaunang, William, Agustina Mori Muzendi, and Ardha Puspita Sari. "PENGARUH BAURAN PEMASARAN (MARKETING MIX) 7P TERHADAP KEPUASAN KONSUMEN." Sosio Agri Papua 11, no. 2 (2023): 94–102. http://dx.doi.org/10.30862/sap.v11i2.303.

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The scope of this research includes: (1) The study takes the case of a cafe business, namely Wilchof Cafe. The main product is coffee as processed from the coffee plant, (2) Marketing mix attributes are analyzed using the 7P mix reference, namely product, price, promotion, people, place, physical evidence and process, (3) The focus of this research is on consumer opinions/perceptions on the attributes of the marketing mix that is not limited to the period before and after the pandemic, (4) The selection of respondents uses 2 methods, offline and online. The research method uses quantitative me

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