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Dissertations / Theses on the topic 'Retailing marketing'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Dicke, P. "Retail marketing - trend in retailing." Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37322.

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Social and economic trends can define the environment local main street merchants operate. Often, major trends require adjustment in operating philosophy and strategy. Currently, many communities are in a planning process to produce ideas for downtown development and revitalization. Recent studies provided for these communities have analyzed sales tax trends and consumer shopping patterns. One such city had an additional request-an overview of retail trends facing downtown merchants and business people.

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Gabel, Sebastian. "One-to-One Marketing in Grocery Retailing." Doctoral thesis, Humboldt-Universität zu Berlin, 2019. http://dx.doi.org/10.18452/20084.

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In der akademischen Fachliteratur existieren kaum Forschungsergebnisse zu One-to-One-Marketing, die auf Anwendungen im Einzelhandel ausgerichtet sind. Zu den Hauptgründen zählen, dass Ansätze nicht auf die Größe typischer Einzelhandelsanwendungen skalieren und dass die Datenverfügbarkeit auf Händler und Marketing-Systemanbieter beschränkt ist. Die vorliegende Dissertation entwickelt neue deskriptive, prädiktive und präskriptive Modelle für automatisiertes Target Marketing, die auf Representation Learning und Deep Learning basieren, und untersucht deren Wirksamkeit in Praxisanwendungen. I

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3

Scott, Simon Paul. "Franchising in food retailing : a marketing channels perspective." Thesis, University of Newcastle Upon Tyne, 1998. http://hdl.handle.net/10443/277.

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This study deals with franchising as a form of distribution in the UK food retail environment. Franchise systems have increased their penetration of food retail markets since the mid 1980's and are frequently commented on by industry observers as being a form of distribution likely to expand aggressively. This study comments on the potential for further franchise development and looks at the association and relationship between franchisor Satisfaction and prevailing environmental conditions from a marketing channels perspective. Because of the paucity of literature, data, statistics and law on

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4

Bundwini, Nqobile. "Attitudes towards church retailing in Cape Town, South Africa." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/22892.

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Religion and commerce are two concepts which give rise to divergent views when associated with each other. Nevertheless, churches are increasingly making use of commercial methods such as marketing and retailing for a vast array of purposes including fundraising, connecting with their congregation and keeping abreast of social, technological and economical changes. As such, the Christian retail industry is a booming industry which cannot be ignored. It is common practice for businesses to investigate various aspects of their target consumers in order to align their efforts to meet the consumer

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Weispfenning, Felix. "Leadership in marketing, sales and retailing : an implementation perspective /." Hamburg : Kovac, 2009. http://www.verlagdrkovac.de/978-3-8300-4218-1.htm.

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6

Turrek, Thorsten. "Category-Management im Multi-channel-Retailing Marketing und Marktverhalten." Saarbrücken VDM Verlag Dr. Müller, 2004. http://d-nb.info/989344576/04.

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Weispfenning, Felix. "Leadership in marketing, sales and retailing an implementation perspective." Hamburg Kovač, 2008. http://d-nb.info/992492327/04.

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8

Chakraborty, Ratula. "Marketing strategy and supply chain relations in grocery retailing." Thesis, Loughborough University, 2018. https://dspace.lboro.ac.uk/2134/33540.

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This submission for PhD by publication consists of a portfolio of nine peer reviewed and published papers. The research presented in the portfolio contributes to theory, knowledge and discussion in the area of retail marketing. The common theme of the papers is competition in grocery retailing, and specifically the way that retail marketing strategy and supply chain relations affects retail competition and outcomes for consumers. While the nine papers share a common approach in how grocery retailers compete through pricing and product choices along with their trading terms with suppliers, each

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9

Tong, Yee-kin Philip, and 唐怡健. "Application of marketing strategies in wine retailing business in HongKong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B42574225.

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10

Warnaby, G. C. "The marketing of urban places with specific reference to retailing." Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.269562.

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11

Mat, Johari. "The influence of leadership style on internal marketing in retailing." Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/2153.

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An exploratory investigation using a survey study approach was undertaken in two organisations in retailing, to explore whether there is any connection between HOD leadership style and the effectiveness of marketing concept in the organisation. Findings emerged on several levels. Despite the agreement on the importance of leadership in IM, little integration of leadership and IM research is found in the literature. Traditionally, leadership studies relate to job satisfaction, motivation, performance, productivity and communication. The term leadership means different things to different people

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Datta, Palto Ranjan. "Relationship marketing and customer retention in Bangladesh's food retailing sector." Thesis, University of Hertfordshire, 2017. http://hdl.handle.net/2299/19697.

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The context of this study is Bangladesh`s food retailing sector. The main purpose of this study is to investigate the relationship between Customer Relationship Marketing (CRM) and customer retention. Since Independence in 1971, Bangladesh has made solid progress and made substantial improvements in its economy, with GDP growth of 5-6% consistently over the past decade. With the real economic growth coupled with rapid urbanisation, the country has witnessed a new form of organised retailing that started to emerge in early 2000. This organised retail format is undergoing a period of unprecedent

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13

Knowles, Emily Christine. "Marketing Strategies to Increase Profits from Retailing Fair Trade Coffee." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1853.

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Low consumer loyalty threatens the sustainability of the fair trade (FT) coffee market and corporate social responsibility investment. To provide business owners with strategies and decision-making processes to market FT coffee products successfully in the United States, this phenomenological study explored the lived experiences, perceptions, and insights of 20 FT coffee marketing managers. Planned behavior theory served as the conceptual framework. Face-to-face or Skype interviews were conducted with each of the 20 purposefully sampled FT coffee marketing managers. The data from these intervi

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Nwoffiah, Lucy Chineze. "E-commerce: the impact of internet technology on retailing." Thesis, Cape Peninsula University of Technology, 2005. http://hdl.handle.net/20.500.11838/1771.

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Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2005<br>Where customers have freedom of choice, their level of satisfaction will determine if they are loyal, long-term and profitable customers. If customers are not satisfied they will take their business elsewhere. The increase in the level of satisfaction in key element areas would increase overall customer satisfaction and increase customers' future behaviours such as purchasing on the Internet and recommending the e-retail websites to others. This thesis also explains in the previous chapters that ear

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15

Hicks, Nikki R. "Customer Relationship Management in the E-Retailing Environment." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4732.

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Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises wi

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Tong, Yee-kin Philip. "Application of marketing strategies in wine retailing business in Hong Kong." Click to view the E-thesis via HKUTO, 1992. http://sunzi.lib.hku.hk/hkuto/record/B42574225.

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Phillips, Hugh Charles. "Towards a general theory of shopping behaviour." Thesis, De Montfort University, 2001. http://hdl.handle.net/2086/4296.

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Almeida, Marcos Inácio Severo de. "Marketing impact on B2B sales and market share : a dynamic approach to gasoline retailing in Brazil." reponame:Repositório Institucional da UnB, 2016. http://repositorio.unb.br/handle/10482/22703.

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Tese (doutorado)—Universidade de Brasília, Programa de Pós Graduação em Administração, 2016.<br>Submitted by Camila Duarte (camiladias@bce.unb.br) on 2016-07-21T15:24:50Z No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5)<br>Approved for entry into archive by Raquel Viana(raquelviana@bce.unb.br) on 2017-02-21T15:48:47Z (GMT) No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5)<br>Made available in DSpace on 2017-02-21T15:48:47Z (GMT). No. of bitstreams:

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Золотова, Світлана Григорівна, Светлана Григорьевна Золотова, Svitlana Hryhorivna Zolotova, and O. Karpenko. "Merchandising is a modern trade of sales, marketing, promoting, distributing, retailing, advertising, publishing." Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/16062.

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Brooks, J. M. "The value of image in retailing : A study of department stores and food retailers." Thesis, Manchester Metropolitan University, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.383259.

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21

Jeon, Sua. "Intellectual Capital (IC) and Customer Value in a Retailing Context." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804821/.

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Intellectual Capital (IC) is the intellectual capability of an organization; it drives the usage of other productive resources and adds value to the business structure. Although the expanding literature on IC has enhanced our understanding, the effects of IC with relation to consumers have not been explored in the marketing literature. Thus, this study fills this void by approaching the notion of IC from a customer perspective. Customer value also has attracted extensive attention in recent years. However, the lack of agreement among scholars with respect to the conceptualization of customer v

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Gabel, Sebastian [Verfasser], Daniel [Gutachter] Klapper, and Stefan [Gutachter] Lessmann. "One-to-One Marketing in Grocery Retailing / Sebastian Gabel ; Gutachter: Daniel Klapper, Stefan Lessmann." Berlin : Humboldt-Universität zu Berlin, 2019. http://d-nb.info/1189655098/34.

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Zhou, Quan, and Gildas Aitamer. "Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7884.

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The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. Creating pleasant physical environment where customers enjoy coming to (Georges Olivereau in Engel 2010), plays a vital part in determining customers‟ satisfactions, their visit duration and intention to revisit the store (Turley and Fugate 1992), helping retailers to differentiate and providing brand experience. Consequently, new marketing technique has emerged, sensory marketing, which stimulates the five organs of human (visual,

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Paixão, Luís Manuel Lopes. "Planeamento de marketing na distribuição farmacêutica - O caso PHARMAKIS." Master's thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/14797.

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O presente trabalho de projeto consistiu na elaboração de um plano de marketing estratégico de uma empresa real, proprietária de farmácias no concelho de Sabugal, distrito da Guarda, região da Beira Interior, onde é proprietária de duas farmácias e de uma loja de produtos de saúde. Pretendeu-se com este trabalho recriar um modelo de plano de marketing que, respeitando a especificidade da empresa e do setor de atividade em a mesma opera, e com base na análise do meio envolvente e da empresa, permitisse também a formulação das estratégias a implementar no ano 2012. As opções apresentadas poderão

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Liu, Yan. "Value Creation through Bonding Strategies: An Online Retailing Context." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1435851555.

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Boukhobza, Tahar. "An investigation into customer loyalty and relationship marketing : case UK grocery retailing and telecommunication sectors." Thesis, University of Salford, 2005. http://usir.salford.ac.uk/14898/.

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This research investigates customer loyalty and relationship marketing theories into two different commercial sectors in the UK, namely grocery retailing and telecommunication. The study is divided into two major parts. The first part examines consumer perceptions of customer loyalty schemes and explores the nature and extent of relationship development in the UK retail grocery sector. Aspects of the Interaction Approach, historically developed and confined to organisational contexts, were used as a conceptual framework for assessing the level of these relationships.

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Elvins, Sarah Lynn. "Local sales and celebrations a history of retailing, marketing, and consuming in western New York State, 1920-1940 /." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/NQ66346.pdf.

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Miller, Charles Miller. "THE EFFECT OF DISTANCE DECAY: A STUDY OF AUTOMOTIVE RETAILING." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/439401.

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Business Administration/Interdisciplinary<br>D.B.A.<br>Retail automotive literature that examines how the distance between a retail automotive facility and the prospective purchaser affects market performance is limited. Primary data for this study indicates that distance and purchase in the retail automotive sector move in opposite directions. This study examines similar goods that have high barriers of entry and proposes other methods of increasing market reach. This is a study of the conditions that affect the market performance for imported luxury vehicles. First, is the effect of distance

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Oka, Daisuke 1971. "Unleashing knowledge in oil retailing : integrated knowledge sharing within the Japan Energy Corporation, retail marketing group." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/8916.

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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2001.<br>Includes bibliographical references (leaf 78).<br>Several major differences in managerial philosophy and methodology can be seen between Western firms and Japanese firms nowadays. The importance of "Knowledge Management" is one example. As systematized and practiced in many Western firms, knowledge management is known as "management based on knowledge assets" and includes the skillful use of cutting-edge information technology to facilitate externalizing and sharin

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Pookulangara, Sanjukta Arun. "Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy." Thesis, University of North Texas, 2003. https://digital.library.unt.edu/ark:/67531/metadc4188/.

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This study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost

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Dakora, Edward Atta Naa. "Multi-channel retailing as a growth strategy for SMME retail businesses in South Africa." Thesis, Cape Peninsula University of Technology, 2007. http://hdl.handle.net/20.500.11838/1630.

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Thesis (MTech (Retail Business Management))--Cape Peninsula University of Technology, 2007<br>As the retail industry remains persistently competitive, progressive retailers tend to adopt multi-channel retailing (MGR) to gain competitive advantage and to achieve other potential benefits. Many experts argue that MGR widens the retailer's target market and operations to satisfy the needs of a wide range of customers and, subsequently, eam the retailer potential benefits (Dawson, 2002:5; Berman & Thelen, 2004:148-149; Ghanesh, 2004:140; Sotgiu & Ancarani,2004:128). According to Dawson (2002:

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Tan, Lay Peng Marketing Australian School of Business UNSW. "Assortment factors and category performance: an empirical investigation of Australian organic retailing." Publisher:University of New South Wales. Marketing, 2008. http://handle.unsw.edu.au/1959.4/41111.

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The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for example assortment variety and composition. The second cluster of research questions concentrates on a specific area of product assortment, that is, private label products. An organic retailer in Australia collaborates by providing its assortment records and sales reports. The Australian organic retailin

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Kim, Mijeong. "Consumer response to stockouts in online apparel shopping." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1087483690.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Document formatted into pages; contains 255 p. Includes bibliographical references. Abstract available online via OhioLINK's ETD Center; full text release delayed at author's request until 2005 June 21.

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LJUNG, OSKAR, and MICHAEL ÅKESSON. "Relationsmarknadsföring inom modebranschen : En studie av kundklubbar, nyhetsutskick och den personliga interaktionen i detaljhandeln." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20681.

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Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebrans

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Pascual, del Riquelme Martínez Mª Isabel. "Aspectos éticos del comercio electrónico desde la perspectiva de los consumidores : Ethical issues in online retailing form consumers´perspective." Doctoral thesis, Universidad de Murcia, 2013. http://hdl.handle.net/10803/124103.

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sroman@um.es<br>The main goal of this thesis is to contribute to a better understanding of the factors that currently represent some of the most important obstacles for a greater acceptance of the Internet as a shopping channel. Specifically, this research is focused on the study of the antecedents of consumers’ concerns, perceptions and beliefs about ethical issues in e-commerce, as these consumer ethical concerns are at the core of the most important barriers related to e-commerce adoption. Unlike most previous studies, this research focuses on the study of such antecedents from a consumer’s

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Franco, Rafael Antonio Serralheiro. "Exploring marketing managers' use of accounting information : a case study of the Portuguese fashion retail sector." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/exploring-marketing-managers-use-of-accounting-informationa-case-study-of-the-portuguese-fashion-retail-sector(248fe015-662f-4bc1-ab4f-b4d04e1144bd).html.

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The management accounting literature (e.g., Cooper and Kaplan 1988b; Shillinglaw 1982) argues that cost information is beneficial for marketing management in order to improve the business profitability. Accounting for strategic management also proposes the use of accounting information on cost drivers, business strategy, market and competitors (e.g., Shank and Govindarajan 1993). In the accounting and control literature it is also suggested that a company gains if it includes interactive control systems, with the participation of the various functional areas, including marketing, in addition t

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Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.

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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives. A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behaviours. The Internet channel is shown as having a modifying effect on pre- and post-purchase preference structures,

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E, 130806 Kashif Ruby. "THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14853.

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Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. Method: Case study research method is opted for this study to answer “why” and “how” questions. Furthermore, quantitative data has been collected through in store and online customer interview. The research d

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Nyberg, Anna. "Innovation in distribution channels : an evolutionary approach." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 1998. http://www.hhs.se/efi/summary/487.htm.

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Canagasuriam, W. J. R. "An empirical analysis of competitive advantage in UK retailing : impact of the extended RBV on the marketing channel for white goods." Thesis, University of Nottingham, 2002. http://eprints.nottingham.ac.uk/11240/.

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This dissertation accomplishes several tasks. First it surveys the literature in the resource-base theory of a firm and retailing for establishing the vital links necessary for firm heterogeneity in the retail channel for white goods. The review depicts not only the various dimensions of the concepts of resources, capabilities and competitive behaviour on competitive advantage but also the specific organisational/inter-organisational and strategic adaptation capabilities that direct some firms to outperform other firms in this retail channel. The empirical analysis for testing competitive adva

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Ha, Sejin. "How customer loyalty programs can influence relational marketing outcomes using customer-retailer identification to build relationships /." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1190142786.

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Pentina, Iryna. "Performance Implications of Multi-Channel Strategic Decisions by Incumbent Retailers: The Role of Order of Entry and Degree of Inter-Channel Coordination." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc6065/.

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The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based retailers increasingly dominate online sales the questions of when and how an incumbent retailer should adopt an online channel to achieve and sustain a competitive advantage are of utmost interest for both marketing scholars and practitioners. This dissertation investigates the role of two strategic d

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Carrion, Cortes Gabriela, and Tercero Kristabel Caceres. "Eco-shop Paradox, a case study on Zara Rome." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16777.

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Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. Such stores distinguish themselves for saving electricity, water and by greatly reducing the amount of CO2 that is yearly produced. The concept was initiated with the Zara brand but it will be introduced to the other six brands that integrate Inditex as well. However, despite the reduction in the carbon footprint it cannot be denied that the f

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Kwon, Wi-Suk. "A model of reciprocal effects of multi-channel retailers' offline and online brand images application to multi-channel specialty apparel retailing /." Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1121949288.

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Kopová, Petra. "Marketingová strategie společnosti Bambule Alltoys, spol. s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113572.

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Topic of this thesis is marketing strategy analysis and assessment of toy retail chain Bambule Alltoys, spol. s.r.o. In addition, this paper deals with recommendations, which could strengthen company's position on the market and help it in meeting its strategic objectives. The theoretical part addresses the definition of strategic marketing and characterizes the strategic marketing management process. It also describes the specifics of consumer goods marketing and current trends in the European and Czech toy market. The practical part is focused on situational analysis, and results of marketin

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Wahieb, R. M. "Internal organizational barriers to the adoption of social media marketing in the retailing industry of electronics and home appliances : the case of Egypt." Thesis, University of Salford, 2017. http://usir.salford.ac.uk/42386/.

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A thorough look towards the use of social media reveals a strong potential to its role as a marketing tool. This study examines the barriers to the adoption of SMM by retailers of electronics and home appliances in Egypt. Despite the long stream of research in this field, research investigating the generalizability of measures, antecedents and models of organizational barriers within developing markets has been under-researched which suggests a need for further investigation. An array of univariate and multivariate statistical techniques has been employed to conduct the required analysis and m

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Buneeva, Anna, and Agshin Garajayev. "Food retailing during economic downturn. In what way can marketing strategies be adapted to changing consumer’s behavior? Case study of Russian X5 Retail Group and Swedish the ICA Company." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1155.

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Retailing is the considerable element of today economy. This sector was rapidly developing during past years. It was easy to make consumers spend their money because they wanted to spend money. Today consumers are no longer eager to spend as much as before. Therefore retail companies should find new ways to motivate customers to expend. The aim of this research is to define to which extent retailers suffered from economic downturn and to find out which marketing tools they implemented in order to adapt to new market conditions. In order to investigate the variety of possible scenarios, two cou

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Dvořák, Jan. "Analýza úspěšnosti maloobchodních formátů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85309.

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The thesis is focused on retail marketing and its main goal is to analyse consumer's attitudes to the various retailing formats. First part is dedicated to some theoretical terms of retailing, stores typology, consumer behaviour, segmentation and specifics of retail marketing. Next part analyses available information from public researches, articles and MML database to reveal present situation and trends on retail market. In the last part is executed own primary research with aim to discover consumer behaviour and attitudes to the retailing formats and its perception.

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Ots, Mart. "Understanding value formation : A study of marketing communications practices at the food retailer ICA." Doctoral thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Media Management and Transformation Centre, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12310.

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ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. ICA’s marketing media system is operated by a constellation of different professional groups, and the study at hand asks questions about how practitioners in different professional communities relate to the idea of value and value creation, how their social practices pushes them towards div

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AIOLFI, Simone. "Mobile Shopping Revolution: minacce e opportunità per i grocery retailer." Doctoral thesis, Università degli studi di Ferrara, 2019. http://hdl.handle.net/11392/2488078.

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La crescente penetrazione dei dispositivi mobile ha notevolmente influito sul comportamento dei consumatori e sui loro processi decisionali, guidando le scelte di consumo e d’acquisto. La pervasività del mobile nei processi di scelta degli individui interessa particolarmente il contesto della spesa alimentare, dove il mobile viene impiegato out-of-store per ricercare informazioni, confrontare prezzi e promozioni, valutare la convenienza dei diversi punti vendita e in-store per verificare la convenienza di prezzi e promozioni piuttosto che come lista della spesa digitale, trasformandosi a tutti

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