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Journal articles on the topic 'Retailing marketing'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Ishibuchi, Junya. "Reconsidering Regional Retailing." Japan Marketing Journal 38, no. 3 (2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.001.

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2

Lee, Khai Sheang, and Soo Jiuan Tan. "E-retailing versus physical retailing." Journal of Business Research 56, no. 11 (2003): 877–85. http://dx.doi.org/10.1016/s0148-2963(01)00274-0.

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3

Piercy, Nigel. "Marketing in UK retailing." Retail and Distribution Management 15, no. 2 (1987): 52–55. http://dx.doi.org/10.1108/eb018336.

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4

Piercy, Nigel. "Marketing in UK retailing." Retail and Distribution Management 15, no. 3 (1987): 58–60. http://dx.doi.org/10.1108/eb018342.

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5

Segetlija, Zdenko, Josip Mesarić, and Davor Dujak. "Vertical Marketing Systems, Supply Chains and the New Indicators of Retailing’s Significance." Logistics & sustainable transport 5, no. 1 (2014): 1–7. http://dx.doi.org/10.1515/jlst-2015-0001.

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Abstract In modern vertical marketing systems (i.e., in grocery sector), the greatest power is demonstrated by retail chains, and producers depend thereupon. This paper analyzes vertical marketing systems and the role of retailing therein. Specially analyzed is the power of retail chains’ demand with regard to the entire supply chains they head, as well as the present-day new competition in retailing and modern business concepts related to the vertical marketing systems. Additionally, analyzed are also select indicators to examine the significance of retailing in an individual national economy

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6

Bunker, Steven B. "Transatlantic retailing." Journal of Historical Research in Marketing 2, no. 1 (2010): 41–60. http://dx.doi.org/10.1108/17557501011016253.

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7

Cheung, Chiwai. "Japanese retailing." Journal of Retailing and Consumer Services 3, no. 2 (1996): 123–24. http://dx.doi.org/10.1016/s0969-6989(96)90013-2.

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8

Tumbe, Chinmay, and Shashank Krishnakumar. "From bazaar to Big Bazaar." Journal of Historical Research in Marketing 10, no. 3 (2018): 312–30. http://dx.doi.org/10.1108/jhrm-12-2017-0078.

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Purpose This paper aims to understand the factors affecting the evolution of retailing in India since the mid-nineteenth century. Design/methodology/approach This paper compares the trajectories of four distinct retail stores in India – Spencer’s pan-Indian retailing empire since 1863, Akbarallys’ department store chain in Mumbai since 1897, Apna Bazar’s consumer cooperative chain in Mumbai since 1948 and the Future Group’s pan-Indian retailing chain since the 1980s. Historical sources include firm biographies and newspaper archives. Findings This paper proposes a systems theory linking enviro

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9

Piercy, Nigel. "Organising for marketing in retailing." Retail and Distribution Management 14, no. 3 (1986): 21–23. http://dx.doi.org/10.1108/eb018305.

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10

Anitha, Dr. R. "Organized Retailing and Planning in Green Retailing Environment Strategies." Royal International Global Journal of Advance and Applied Research 1, no. 4 (2024): 21–24. https://doi.org/10.5281/zenodo.14059994.

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Abstract    Today’s the largest retailing process as a part of holistic approach to addressing through consumer behaviour. The companies to develop in a new way of various techniques to using green marketing strategies in business unit. Green marketing environment production is natural consumption pattern of green products, implementation and development of export opportunities to profitable goods. Now a days the organic nature production system experts in agriculture field to set green consumption new trend in the world. In current market penetration increasing in sales of gre

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11

Ishihara, Takemasa. "Externality of Retailing and Regional Contribution." Japan Marketing Journal 38, no. 3 (2019): 6–16. http://dx.doi.org/10.7222/marketing.2019.002.

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12

Nassè, Dr Théophile Bindeouè. "REDEFINING THE CONSTRUCT OF RETAILING IN THE WEST AFRICAN CONTEXT." International Journal of Management & Entrepreneurship Research 4, no. 7 (2022): 348–50. http://dx.doi.org/10.51594/ijmer.v4i7.350.

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Retailing in the West African context is a dominant practice within the distribution channel of the overall business system, nowadays. This research aims to redefine the construct of retailing in the West African context. The approach is based on some observations and a documentary analysis. The results show that retailing in marketing perspectives, is always opposed to the construct of wholesaling and it can be well-defined as the art of selling goods and services in small quantities directly to the final customers. Keywords: Retailing, Wholesaling, Marketing, West Africa.

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13

Dawson, John. "Review of Retailing." Marketing Intelligence & Planning 7, no. 9/10 (1989): 30–36. http://dx.doi.org/10.1108/eum0000000001057.

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14

Andrew, Kenneth. "Banks and Retailing." International Journal of Bank Marketing 3, no. 4 (1985): 25–35. http://dx.doi.org/10.1108/eb010764.

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15

Willems, Kim. "Brand personality appeal in retailing: Comparing fashion- and grocery retailing." Journal of Retailing and Consumer Services 64 (January 2022): 102833. http://dx.doi.org/10.1016/j.jretconser.2021.102833.

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16

Li, Chun Xia, Xue Chao Wei, and Xiao Yan Zhang. "Home Appliance Retailing Services Marketing Strategy Based on Information Technology." Applied Mechanics and Materials 644-650 (September 2014): 6149–52. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.6149.

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The competition is very fierce in the modern business, more and ore enterprises believe in the importance of service marketing. This paper analyzes home appliance retailing service marketing from the view of customer value and put forward many strategies, such as: service design considerately, hearty service and setting up the whole system of service marketing. As a result, it improves customer satisfaction, so as to enhance the Chinese home appliance retailing service marketing level.

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17

Končar, Jelena, Sonja Vučenović, and Radenko Marić. "Analysis of e-retailing in Danube region countries." Ekonomika 68, no. 1 (2022): 31–42. http://dx.doi.org/10.5937/ekonomika2201031k.

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This paper investigated the role and importance of e-retailing in traditional marketing channels in the selected countries of the Danube region. The main aim of the research was to highlight the economic benefits of e-retailing in traditional retail institutions analyzing the revenue from the sale of e-retailing in traditional retailers' business and representation of e-retailing "click and brick" in the group of largest e-retailers. The core idea of this paper was to empirically evaluate if the e-retailing implementation is in correlation with business profit, origin and specific form of a re

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18

Grewal, Dhruv, Scott Motyka, and Michael Levy. "The Evolution and Future of Retailing and Retailing Education." Journal of Marketing Education 40, no. 1 (2018): 85–93. http://dx.doi.org/10.1177/0273475318755838.

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The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how the topics covered in retail education have shifted. This article further details the roles of current technologies, including social media and retailing analytics, and emerging areas, such as the Internet of things, machine learning, artificial intell

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19

S, Jagadeesan. "Developments of Apparel Marketing in India." Shanlax International Journal of Commerce 6, S1 (2018): 165–70. https://doi.org/10.5281/zenodo.1461474.

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India has become the sought-after destination for global brands and retailers owing to escalating consumerism, unprecedented awareness and youth centric customer base. The retail apparel sector in India has emerged as a successful venture owing to its more than 35% share in the overall retail sector in India. The study Recent Trends and Developments in Apparel Retailing in India is mainly dealing with apparel retailing covering some of the popular malls in India.

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20

Chebat, Jean-Charles, David J. Ortinau, and Barry J. Babin. "Retailing evolution research: Introduction to the special section on retailing research." Journal of Business Research 62, no. 6 (2009): 579–80. http://dx.doi.org/10.1016/j.jbusres.2008.07.001.

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21

Ortinau, David J., Barry J. Babin, and Jean-Charles Chebat. "Retailing evolution research: Introduction to the special section on retailing research." Journal of Business Research 64, no. 6 (2011): 541–42. http://dx.doi.org/10.1016/j.jbusres.2010.06.004.

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22

Dekimpe, Marnik G. "Retailing and retailing research in the age of big data analytics." International Journal of Research in Marketing 37, no. 1 (2020): 3–14. http://dx.doi.org/10.1016/j.ijresmar.2019.09.001.

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23

Hagberg, Johan, Malin Sundstrom, and Niklas Egels-Zandén. "The digitalization of retailing: an exploratory framework." International Journal of Retail & Distribution Management 44, no. 7 (2016): 694–712. http://dx.doi.org/10.1108/ijrdm-09-2015-0140.

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Purpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can be used to further delineate current transformations of the retailer-consumer interface. Design/methodology/approach – This paper develops a framework for digitalization in the retail-consumer interface that consists of four elements: exchanges, actors, offerings, and settings. Drawing on the previous literature, it describes and exemplifies how digitalizatio

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24

Bhandari, Geetanjali. "Intelligent Retailing: Experiential Marketing Practices in Apparel Retail." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 766–71. http://dx.doi.org/10.5373/jardcs/v12sp3/20201315.

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25

Chittick, Mark L. "STRATEGIC MARKETING IN FRESH VEGETABLE RETAILING." Acta Horticulturae, no. 247 (September 1989): 45–48. http://dx.doi.org/10.17660/actahortic.1989.247.5.

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26

Bogetic, Zoran, Dragan Stojkovic, and Sinisa Milosevic. "Shopper marketing strategy in food retailing." Ekonomika poljoprivrede 63, no. 1 (2016): 189–204. http://dx.doi.org/10.5937/ekopolj1601189b.

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27

Berry, Leonard L., Larry G. Gresham, and Norman L. Millikin. "Marketing in retailing: a research agenda." International Review of Retail, Distribution and Consumer Research 1, no. 1 (1990): 5–16. http://dx.doi.org/10.1080/09593969000000002.

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28

Warnaby, Gary, David Bennison, Barry J. Davies, and Howard Hughes. "People and partnerships: marketing urban retailing." International Journal of Retail & Distribution Management 32, no. 11 (2004): 545–56. http://dx.doi.org/10.1108/09590550410564773.

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29

Rotfeld, Herbert Jack. "Misplaced marketing “Dumbth” adventures in retailing." Journal of Consumer Marketing 17, no. 5 (2000): 384–86. http://dx.doi.org/10.1108/07363760010372663.

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Discusses the growing problem of poor customer service due to the unskilled personnel that are employed. Provides anecdotal evidence of service encounters where the experiences of the customers were unsatisfactory. Expresses the concern that the orientation has shifted from the customer to the employees.

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30

Kramer, Hugh E., and Paul Herbig. "Consumer Marketing and Retailing in America." Journal of Customer Service in Marketing & Management 2, no. 3 (1996): 67–81. http://dx.doi.org/10.1300/j127v02n03_06.

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31

Thrassou, Alkis. "Marketing and Retailing Strategy20071Tihomir Vranesevic, Claudio Vignali and Demetris Vrontis. Marketing and Retailing Strategy. Accent, 2006." EuroMed Journal of Business 2, no. 2 (2007): 223–24. http://dx.doi.org/10.1108/14502190710826077.

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32

Grewal, Dhruv, Dinesh K. Gauri, Gopal Das, James Agarwal, and Mark T. Spence. "Retailing and emergent technologies." Journal of Business Research 134 (September 2021): 198–202. http://dx.doi.org/10.1016/j.jbusres.2021.05.004.

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33

Helfferich, Evert. "European Cases in Retailing." Journal of Retailing and Consumer Services 8, no. 2 (2001): 116–18. http://dx.doi.org/10.1016/s0969-6989(99)00030-2.

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34

Hardesty, David M., and William O. Bearden. "Consumer Behavior and Retailing." Journal of Retailing 85, no. 3 (2009): 239–44. http://dx.doi.org/10.1016/j.jretai.2009.07.002.

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35

Kamakura, Wagner, Praveen K. Kopalle, and Donald R. Lehmann. "Empirical Generalizations in Retailing." Journal of Retailing 90, no. 2 (2014): 121–24. http://dx.doi.org/10.1016/j.jretai.2014.05.005.

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36

Roggeveen, Anne L., and Raj Sethuraman. "Journal of Retailing Updates." Journal of Retailing 96, no. 1 (2020): 1–2. http://dx.doi.org/10.1016/j.jretai.2020.02.001.

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37

Gable, Myron, Martin T. Topol, Stephen Mathis, and Melvyn E. Fisher. "Entry barriers in retailing." Journal of Retailing and Consumer Services 2, no. 4 (1995): 211–21. http://dx.doi.org/10.1016/0969-6989(95)00056-9.

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38

O’Cass, Aron, and Tino Fenech. "Web retailing adoption: exploring the nature of internet users Web retailing behaviour." Journal of Retailing and Consumer Services 10, no. 2 (2003): 81–94. http://dx.doi.org/10.1016/s0969-6989(02)00004-8.

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39

Xie, Jiaming. "Innovation of Marketing Model in the Context of New Retailing." BCP Business & Management 38 (March 2, 2023): 2136–43. http://dx.doi.org/10.54691/bcpbm.v38i.4051.

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Today, consumers often need both reasonable prices and reliable quality when shopping, while also focusing on the shopping process experience. The concept of new retailing is designed to address this challenge, promote retail reform and development, and give vitality to the market. The main purpose of this paper is to explore how to use the advantages of offline physical retailing combined with e-commerce to enhance the shopping experience of customers and improve the development of new retailing through theoretical research and case studies. Based on this, the article describes the situation

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40

Fischbach, Sarah, and Veronica Guerrero. "Mobile Business Retailing: Driving Experiential Learning on Campus." Journal of Marketing Education 40, no. 1 (2017): 56–65. http://dx.doi.org/10.1177/0273475317733509.

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Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business “on wheels” marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an appealing concept for today’s entrepreneurial-minded students. This concept provides students with an opportunity to combine their creativity with their understanding of the seminal marketing concepts of a principles of marketing course. The project involves two mark

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41

Chen, Jiaqi. "Analysis of Walmarts Marketing Strategy in the Context of New Retail." Advances in Economics, Management and Political Sciences 44, no. 1 (2023): 21–27. http://dx.doi.org/10.54254/2754-1169/44/20232176.

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With continuous innovation and wide application of technologies such as the Internet and big data, the Internet economy has flourished, laying the foundation for the transformation of physical retailing to new retailing. The main advantage of new retailing lies in the combination of the quality experience of physical stores with the high efficiency of online retailing, which points the way for the development of the retail industry. Taking Walmart Company, a world-renowned retail industry giant, as a case study, the paper adopts the 7PS marketing mix theory to study the current marketing situa

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42

Peteva, Violeta. "The Personalization in Retailing - Problems and Challenges." Izvestia Journal of the Union of Scientists - Varna Economic Sciences Series 13, no. 2 (2024): 69–79. https://doi.org/10.56065/ijusv-ess/2024.13.2.69.

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The concept of personalization, which is based on the idea of a personal relationship with consumers, is not at all a new concept for business. It has been used in the world of marketing and retailing for a long historical period. But in modern conditions, personalization rises to a whole new level, and is carried out through new mechanisms. It becomes an essential component of modern retailing, a key element of competitive strategy, as well as a sustainable competitive advantage. Today, modern consumers expect personalization throughout their entire interaction with a retailer – across all po

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43

Jamal, Ahmad. "Retailing in a multicultural world: the interplay of retailing, ethnic identity and consumption." Journal of Retailing and Consumer Services 10, no. 1 (2003): 1–11. http://dx.doi.org/10.1016/s0969-6989(02)00059-0.

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44

Ms.Shabana.Malled and Gangshetty Dr.R.V. "Digitalization of Un-Organised Retail Marketing In India." International Journal of Advance and Applied Research 4, no. 10 (2023): 158–61. https://doi.org/10.5281/zenodo.7936814.

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With the invention of automatic vending machine (AVM) structure of retail marketing has been changing. Globalisation has brought many changes in trade and commerce in India. Then why we should not digitalise our un-organised retail marketing in India. What are challenges and issues? With the emergence of Digital India concept, Science and technology, Information tools and technique have been developing unimaginably. Consumer’s   perception   regarding   shopping   has   been   changed   with   the  

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45

Bekoglu, Filiz Bozkurt, and Ahu Ergan. "Reflections of Changing Consumer Trends and Technological Developments on Retailing." International Journal of Research in Business and Social Science (2147-4478) 5, no. 2 (2016): 59–70. http://dx.doi.org/10.20525/ijrbs.v5i2.319.

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Power has long been shifting from manufacturers to retailers in marketing channels and there is an intensive competition in the retail sector. Retailers need to follow changing consumer trends and technological developments closer and design their marketing strategies accordingly. Thus studies about retailing has become more important than ever. The purpose of this conceptual study is to examine the reflections of changing consumer trends and technological developments on retailing. Within the study, it is observed that; (i) in retailing, understanding how consumers behave as shoppers in diffe

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46

Singh, Ramendra, Pramod Paliwal, and Sanjay Sakariya. "Prabhar Oil Company, and distribution challenges in the Indian lubricants industry." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111110672.

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Subject area Marketing-managing customer relationship, market positioning, target marketing, product strategy, distribution, retailing and supply chain management, integrated marketing communications. Study level/applicability Undergraduate and graduate students in international marketing; business administration; strategic decision making and general management courses. Case overview The case study focuses on the current scenario within the Indian automotive lubricants industry, in order to provide an understanding of the marketing challenges, especially in retailing and distribution, faced b

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47

Du Plessis, Alwyn P., and Christo Boshoff. "Tracking the South African marketing index." South African Journal of Business Management 28, no. 3 (1997): 82–87. http://dx.doi.org/10.4102/sajbm.v28i3.792.

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This study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards marketing' index. It also compares the results of similar studies conducted in previous years. A survey of randomly selected South African consumers reveals that the South African Marketing Index is +22.28 (in the range -200 to +200) suggesting reasonably favourable perceptions of marketing and marketing practices. This is the first time since the comm

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48

Basile, Vincenzo, Simone Luongo, and Karin Reinhard. "Marketing Metrics in the Wine Retailing Industry." Symphonya. Emerging Issues in Management, no. 2 (December 17, 2023): 78–96. http://dx.doi.org/10.4468/2023.2.06basile.luongo.reinhard.

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Over the years, many companies integrated the Key Performance Indicators (KPIs) tools, into their reporting activities, leading to a deep transformation of the business models and marketing strategies. This study has dual aims: first, to recognize and validate the studies on Marketing Performance Measurement (MPM) in the wine retailing industry; second, to examine the relationships among the firm’s efforts to apply marketing metrics and some characteristics of the competitive environment. To reach these research aims, data on the overall 31 wineries were collected and analyzed in three differe

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49

Osemudiamen, Inegbedion Daniel, and Nsikan Efiok John. "Enhancing Entrepreneurial Awareness Through The Application Of Electronic Marketing In Agribusiness Entrepreneurship Among Farmers In The Rural Areas." Journal of Women Empowerment and Studies, no. 12 (October 27, 2021): 17–25. http://dx.doi.org/10.55529/jwes.12.17.25.

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Electronic retailing has received increased attention from entrepreneurship management and marketing researchers lately. However, its application in electronic marketing of agricultural products in Nigeria is under- researched. In this paper, empirical analysis of e-retailing application by agribusiness entrepreneurs was carried out. The study was carried out in Lekki/Epe free-trade zone in Lagos State. Therefore, the stud investigated the level of awareness and reception of e-retailing among livestock products farmers, the extent of application of e-retailing platforms, the challenges and lim

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50

Kacker, Madhav P. "The Metamorphosis of European Retailing." European Journal of Marketing 20, no. 8 (1986): 15–22. http://dx.doi.org/10.1108/eum0000000004659.

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