Relevant bibliographies by topics / Right advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Right advertising'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Right advertising"

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Hanafizadeh, Payam, and Mehdi Behboudi. "The Right Format of Internet Advertising (RFIA)." Information Resources Management Journal 26, no. 2 (2013): 20–42. http://dx.doi.org/10.4018/irmj.2013040102.

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This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad
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Fedorova, Nadiia. "Legal regulation of advertising agencies in the context of intellectual property law." Theory and Practice of Intellectual Property, no. 3 (September 7, 2021): 5–10. http://dx.doi.org/10.33731/32021.239562.

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Keywords: advertising, legal regulation, subjects of advertising activity, consumerrights, advertising legislation, hidden advertising, comparative advertising
 The main prerequisite for the rationalization of advertisingactivities in all its scale is the methodological and planned preparation of advertisingmessages and their correct use at all stages of the advertising process. Advertisingagencies play an important role in being qualified coordinators between trade(distribution) and marketing, for the benefit of consumers.The specificity of legal relations arising in connection with the
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Pearce, R. Charles. "Right Writing (or Writing Right) for Creativity in Advertising." Journalism Educator 44, no. 2 (1989): 7–76. http://dx.doi.org/10.1177/107769588904400202.

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Hanafizadeh, Payam, Mehdi Behboudi, and Hamideh Mokhtari Hasanabad. "Online Advertising Intermediary." International Journal of Online Marketing 4, no. 1 (2014): 29–38. http://dx.doi.org/10.4018/ijom.2014010103.

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Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement's benefits away and annoying users more than before. Accordingly, this article aims at scrutinizing this critical problem by incorporating one of the next generation technologies, Lead Generation. This study introduces an e-business framework i
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Vinicius Diniz Nunes de Queiroz, Elto, and Rogério De Araújo Lima. "PUBLICIDADE ENGANOSA NO COMÉRCIO ELETRÔNICO: IMPACTOS ACERCA DO PRINCÍPIO DA HIPOSSUFICIÊNCIA DO CONSUMIDOR EM FACE DO DIREITO À INFORMAÇÃO." RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218 5, no. 12 (2024): e5126030. https://doi.org/10.47820/recima21.v5i12.6030.

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This paper will address misleading advertising in e-commerce: impacts on the principle of consumer insufficiency in view of the right to information. The general objective of the paper is to make a critical analysis of the impacts of misleading advertising in e-commerce on the principle of consumer insufficiency and the right to information, taking into account the legal framework. And the specific objectives: Contextualize advertising in e-commerce, define misleading advertising, conceptualize e-commerce and present the principle of insufficiency and how consumers can protect themselves from
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Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

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Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethi
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Korenkova, Marcela, Milan Maros, Michal Levicky, and Milan Fila. "Consumer Perception of Modern and Traditional Forms of Advertising." Sustainability 12, no. 23 (2020): 9996. http://dx.doi.org/10.3390/su12239996.

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If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires filled in by 244 respondents. We were interested in opinions on advertising oversaturation, the influence of advertising, annoyance by advertising, and cre
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Lavreniuk, Oleh Yuriiovych. "ADVERTISING AND INTELLECTUAL PROPERTY RIGHT IN SPORTS." Law Bulletin 9 (2019): 112–19. http://dx.doi.org/10.32850/2414-4207.2019-9.15.

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Muwanga, Tracy SN, and Lise Korsten. "The right to food in South Africa: A consumer protection perspective." African Human Rights Law Journal 24, no. 2 (2025): 632–58. https://doi.org/10.17159/1996-2096/2024/v24n2a10.

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The right to food is a recognised human right, particularly within socio-economic rights. In South Africa, this right is still evolving but has become increasingly significant as global hunger worsens. Importantly, the right to food means not the right to be given food, but the right to access safe, nutritious and affordable food, which is crucial for health and development. Malnutrition, especially in low and middle-income countries, affects both children and adults. It includes various forms of undernutrition and micronutrient deficiencies that impair the body's ability to grow and function
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Vladimirov, V. V., and D. V. Vasilyev. "Problems of legal regulation of the advertising billboards installation on the road easement areas." Russian competition law and economy, no. 4 (December 30, 2019): 42–46. http://dx.doi.org/10.32686/2542-0259-2019-4-42-46.

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The article is devoted to a comparative analysis of the legal problems of placing advertising structures in the right of way from the point of view of the state regulator. The conclusion is substantiated that the order of the Federal Road Agency dated October 24, 2016 No. 2192-r regarding the requirement to conclude an easement agreement for the installation of an advertising structure violates the current legislation of Russia on advertising. The position of the antimonopoly authorities on the issues of monitoring compliance with the legislation regarding the placement of advertising structur
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Dissertations / Theses on the topic "Right advertising"

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Heneghan, Jennifer J. "New Homes! (for the "right" family): Exclusionary Messages in Subdivision Advertising." UNF Digital Commons, 2009. http://digitalcommons.unf.edu/etd/239.

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Segregation is a large and incompletely understood problem in modern American society. By recognizing some of the ways segregation is perpetuated through print media we can gain more of an understanding into why the problem persists. This study of advertising for new subdivisions appearing in Jacksonville, Florida's major daily newspaper from 1960 through 2000 examines the use of potentially exclusionary messages such as use of the Equal Housing Opportunity logo or tagline, the race/ethnicity of human figures, and messages and images associated with particular socioeconomic statuses. Using bot
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Ormane, Elina. "Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18619.

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It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. The autho
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Грищенко, Олена Федорівна, Елена Федоровна Грищенко, Olena Fedorivna Hryshchenko, М. І. Білан та Т. Є. Іванова. "Неправильна реклама". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12345.

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Landin, Stine, and Simone Dorén. "Uppbyggnaden av en djurrättskampanj : En visuell innehållsanalys av reklamkampanjer för djurrättsorganisationer." Thesis, Högskolan Dalarna, Informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31160.

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Under det senaste årtiondet har djurrättsintresset i världen ökat markant. Samtidigt blir marknadsföring mer och mer viktigt i en allt mer digitaliserad värld, så hur marknadsför sig egentligen en djurrättsorganisation?  Syftet med föreliggande studie är att se hur en djurrättskampanj skulle kunna se ut generellt, genom att göra en visuell innehållsanalys på 20 utvalda reklamkampanjer för djurrättsorganisationer. För var reklamkampanj analyserades sex stycken reklamenheter. Resultatet presenterades sedan i form av tabeller och diagram, men även genom en egenskapad generisk reklamkampanj.   För
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Mounir, Nabil. "La liberté d'expression publicitaire : réflexions critiques." Thesis, Limoges, 2020. http://www.theses.fr/2020LIMO0057.

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L’instauration d’une véritable alliance entre les droits fondamentaux et le marché par l’extension de l’article 10§1 de la CEDH au discours publicitaire pourrait menacer la majesté de l’instrument conventionnel. Dépassant l’étonnement et les critiques suscités par la fondamentalisation de la publicité commerciale, notre étude s’est penchée sur le poids réel que pourrait avoir la liberté d’expression dans un domaine aussi complexe que celui de la publicité commerciale. L’enjeu a donc consisté à se poser la question de savoir si l’extension de l’article 10§1 de la CEDH à ce domaine s’avérait jud
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Pereira, Marco Antonio Marcondes. "Publicidade comparativa." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/8876.

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Made available in DSpace on 2016-04-26T20:30:01Z (GMT). No. of bitstreams: 1 Marco Antonio Marcondes Pereira.pdf: 1480347 bytes, checksum: b307b079d2871a83048c85db80ef8da6 (MD5) Previous issue date: 2009-11-04<br>Comparative Advertising is theme presented in their constituent aspects, as social phenomenon with reflexes in the economy, in the culture and in the Brazilian system of laws. The exam of the history of the advertising and the several ways as it has been conceived in the last years contribute to delimit the comparative method as a specific technique. Technique marked by the line o
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Tenryu, Yohei. "Economic Analysis of Property Rights." Kyoto University, 2015. http://hdl.handle.net/2433/199055.

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Souza, Marcelo Serrano. "Liberdade de expressão e propaganda eleitoral : o conflito entre o direito à imagem do candidato e o direito à informação do eleitor." Universidade Federal de Sergipe, 2017. https://ri.ufs.br/handle/riufs/4388.

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The attribution of abstract and concrete meanings by hermeneutics to democratic institutions is in favor of the sovereignty of the people, so that political participation in matters of local interest can reveal the degree of citizenship of a society. Freedom of expression, as a fundamental right of the human person, is one of the pillars of the Democratic State of Law itself and includes freedom of thought, opinion and communication. It will be examined the capture of votes for the purpose of forming the popular will, in order to substantiate a critical analysis on the establishment of rules f
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Henningsson, Carolina, and Henrietta Thönnersten. "The Right One : En studie av användningen av könsstereotyper i tryckt alkoholreklam i svensk månadspress." Thesis, Linköpings universitet, Kultur, samhälle, mediegestaltning, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-68970.

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Syftet med uppsatsen är att titta på om de stereotypa bilderna som tycks finnas av män och kvinnor i reklam stämmer; som att rosa drar till sig en kvinnas uppmärksamhet eller att en stilren bild attraherar män mer än kvinnor. Eftersom annonserna vi har valt kommer från en typisk herrtidning och en typisk damtidning hoppas vi på att kunna komma fram till att det finns distinkta skillnader i hur män och kvinnor reagerar på de sex annonser vi har valt ut. Vi vill försöka komma fram till detta genom att använda oss av de fråg&lt;br&gt;eställningar som är nämnda nedan. Vår huvudfrågeställning komme
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de, los Reyes Vanessa. "From Conformity to Protest: The Evolution of Latinos in American Popular Culture, 1930s-1980s." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505205872234436.

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Books on the topic "Right advertising"

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John, Courtis. Recruitment advertising: Right first time. Institute of Personnel and Development, 1994.

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Library of Congress. Congressional Research Service, ed. Advertising condoms: Legal and constitutional considerations. Library of Congress, Congressional Research Service, 1987.

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Rajeev, Batra, Glazer Rashi, Columbia University. Center for Telecommunications and Information Studies., and Coopers & Lybrand., eds. Cable TV advertising: In search of the right formula. Quorum Books, 1989.

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Jones, John Philip. Getting it right the first time: Can we eliminate ineffective advertising before it is run? Admap, 1996.

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Maddock, Richard C. Marketing to the mind: Right brain strategies for advertising and marketing. Quorum Books, 1996.

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Lewis, Herschell Gordon. The complete advertising and marketing handbook: Your twenty-first century advertising and marketing manual is available right now. Bonus Books, 1998.

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(Firm), Sensis. Small business, big opportunity: Winning the right customers through smart marketing and advertising. Sensis, 2006.

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Jordan, Thomas. What's a Saatchi? : and how come we have two of them? : how small and mid-sized independent advertising agencies can develop the right tools for survival. Distributed by Publishers Group West, 2002.

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Muḥammad, ʻAmr Ṭāhā Badawī. al-Jawānib al-qānūnīyah lil-iʻlānāt al-raqmīyah: Dirāsah muqāranah. Dār al-Nahḍah al-ʻArabīyah, 2020.

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Marick, Michael M. An insurer's right to recoup non-covered defense costs and indemnity payments. LexisNexis, 2007.

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Book chapters on the topic "Right advertising"

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Hardin, John C. "The Customer Is Always Right." In Church Advertising, Public Relations and Marketing in Twentieth-Century America. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13044-1_5.

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Wring, Dominic, Christiane Grill, Norbert Merkovity, and David Deacon. "Populist Politics and the ‘Radical Right’ in 2014 Elections." In Political Advertising in the 2014 European Parliament Elections. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-56981-3_7.

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Breuer, Ralph, and Malte Brettel. "Time Lags and Synergies of Online Advertising." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_257.

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Smith, Shane. "The Power of Abstract Images in Advertising." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_5.

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Gierl, Heribert, and Tanja Schneider. "Put It on the Right Side: The Effect of Print Advertisement Location on Product Evaluation." In Advances in Advertising Research (Vol. VII). Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_14.

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Song, Yahui. "Generation of Emerging Rights: Taking the Right to Outdoor Advertising as an Example." In The Legal Issues of the Emerging Rights. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-0499-6_2.

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Matthes, Jörg, Franziska Marquart, Florian Arendt, and Anke Wonneberger. "The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology." In Advances in Advertising Research (Vol. VI). Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_12.

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Lazar, Michelle M. "The Right to Be Beautiful: Postfeminist Identity and Consumer Beauty Advertising." In New Femininities. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294523_3.

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Bakir, Aysen, Kay M. Palan, and Rickard H. Kolbe. "Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?" In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_111.

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Gabrilovich, Evgeniy. "AI in Web Advertising: Picking the Right Ad Ten Thousand Times a Second." In Advances in Artificial Intelligence. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-01818-3_1.

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Conference papers on the topic "Right advertising"

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Madi, Ramzi, and Nart Madi. "Exploring Intellectual Property Rights in the Multimedia Advertising Campaign under UAE Law." In 2024 International Conference on Multimedia Computing, Networking and Applications (MCNA). IEEE, 2024. http://dx.doi.org/10.1109/mcna63144.2024.10703958.

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Prisac, Lidia. "Advertising in interwar Chișinău right element of the everyday life." In Latinitate, Romanitate, Românitate. Conferinţa ştiinţifică internaţională, Ediția a 7-a. Moldova State University, 2023. http://dx.doi.org/10.59295/lrr2023.26.

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A reflection in the mirror of the everyday life and daily needs of the inhabitants of interwar Chișinău were the advertisements placed in the press of the time. Thanks to them we can know the preferences and needs, trends, tastes and values of the townspeople. In general, the interwar period marked the shaping of poster trends, supported by the artists of the time. Although there were advertising graphics workshops in Chișinău as well, it was still felt that the locomotive of the artistic, architectural and commercial register that directly influenced the rhetoric of advertisements came from B
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Stienstra, Martin R. "Online revenue model adoption in the media sector: in-depth results from an exploratory study in the Netherlands." In 18th Annual High Technology Small Firms Conference, HTSF 2010. University of Twente, 2010. http://dx.doi.org/10.3990/2.268484912.

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Especially for companies in the media sector such as publishers, the Internet has created new strategic and commercial opportunities. However, many companies in the media sector are struggling with how to adapt their business and revenue model for doing profitable business online. This exploratory study goes into the success factors and the level of adoption of online revenue models by media sector companies. We use Chaffey (2002) in determining online revenue models in which we included Osterwalder’s (2001) four ‘pillars’ of business models. These four pillars cover the twelve critical succes
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Gudipudi, Rakesh, Sandra Nguyen, Doina Bein, and Sudarshan Kurwadkar. "Improving Internet Advertising Using Click – Through Rate Prediction." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003772.

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Online advertising is a billion-dollar industry, with many companies choosing online websites and various social media platforms to promote their products. The primary concerns in online marketing are to optimize the performance of a digital advert, reach the right audience, and maximize revenue, which can be achieved by predicting the accurate probability of a given ad being clicked, called the Click-Through Rate. It is assumed that a high CTR depicts the ad reaching its target customers while a low CTR shows that it is not reaching its desired audience, which may constitute a low return on i
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Eckman, Alyssa. "THERE IS NO ONE RIGHT ANSWER: APPLYING TRANSFORMATIVE LEARNING THEORY TO REDUCE BIG DATA ANXIETY AMONG ADVERTISING STUDENTS." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.2639.

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Ivančić Valenko, Snježana, Gabriela Možanić, Anja Zorko, and Marko Morić. "THE IMPACT OF THE MODEL`S GAZE DIRECTION ON THE USER EXPERIENCE." In INTERNATIONAL SYMPOSIUM ON GRAPHIC ENGINEERING AND DESIGN. UNIVERSITY OF NOVI SAD FACULTY OF TECHNICAL SCIENCES DEPARTMENT OF GRAPHIC ENGINEERING AND DESIGN 21000 Novi Sad, Trg Dositeja Obradovića 6, 2024. http://dx.doi.org/10.24867/grid-2024-p21.

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The direction of a model's gaze in a photo can have varying effects on how users perceive an interface. The psychological state of the person in the image can be interpreted by viewers by focusing on the model's gaze. In advertising, however, gaze direction plays a different role, as it can guide the viewer’s attention to specific elements as intended by the designer. This paper aims to explore whether the model's gaze direction influences user experience. For the research, a prototype of an online store was developed, featuring a model whose gaze is directed left, right, and straight ahead in
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You, Chongda, and Andrew Park. "A Data-Driven Application for Matching Student Traits with Learning Opportunities using Artificial Intelligence." In 9th International Conference on Artificial Intelligence. Academy and Industry Research Collaboration Center (AIRCC), 2023. http://dx.doi.org/10.5121/csit.2023.130714.

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It is often limited to students the opportunities they can get to apply their knowledge and learn new things, as different opportunities have vastly different ways of advertising. Just like the students, many organizations are looking for passionate students to apply their knowledge and energy to benefit society [2]. To solve this problem and ease the difficulties in finding the right opportunities, Maclever aims to be a place where all organizations can post their opportunities for students, and students can use the artificial intelligence-based feature in this application to find opportuniti
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Shenderovskyi, K. S. "Human rights journalism in Ukraine as journalism of social change: historiography of the issue." In JOURNALISM, MEDIA, PR AND ADVERTISING: A CONTEMPORARY PERSPECTIVE. Baltija Publishing, 2024. https://doi.org/10.30525/978-9934-26-516-7-3.

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Milošević, Rastko, Ana Komlenić, Nemanja Kašiković, Bojan Banjanin, and Davor Menzildžić. "Instagram influencers’ responsiveness to a small business collaboration outreach." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p25.

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Collaborations between social media influencers (SMIs) and brands have become increasingly popular in recent years, so many marketers and brands either start implementing influencers or intensify SMI use in their marketing strategies. Influencer marketing is the practice of compensating influencers for posting about a product or a service on their social media profiles. Influencers usually specialize in a particular niche area and possess highly devoted follower bases of different sizes. Their incentivized brandrelated messages are very effective and achieve increased engagement because of the
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Kamada, Kouki, Anna Endo, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Analysis of How Impressions are Fixed After One Week of Listening to Music Using Subjective Evaluation and Brain Activity Measurement." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001763.

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In advertising and marketing, information is often repeatedly presented to consumers to increase their interest and sensitivity. This method is based on what is known in psychology as the ‘mere exposure effect’. In contrast, there is a growing interest in "neuromarketing," the application of brain science ideas to marketing, and the relationship between various psychological effects and brain activity in marketing. Brain measurements have also been used to study the mere exposure effect.However, although there have been various neuroscientific studies and verifications of the mere exposure eff
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Reports on the topic "Right advertising"

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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