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Relevant bibliographies by topics / School marketing strategy

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Academic literature on the topic 'School marketing strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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Journal articles on the topic "School marketing strategy"

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Ahmad Muazar Habibi and Akhtim Wahyuni. "Strategi Marketing Lembaga Pendidikan Islam “The Outstanding School Of Muhammadiyah Jawa Timur” Di SMP Muhammadiyah 12 Sendangagung Paciran-Lamongan." International Journal on Integrated Education 3, no. 5 (2020): 90–99. http://dx.doi.org/10.31149/ijie.v3i5.437.

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The Marketing Strategy Islamic Education Institution is important as a school for The Outstanding School of Muhammadiyah East Java. Research at SMP M 12 Sendangagung. Problem formulation: (1) How is the Marketing Strategy of SMP M 12 Sendangagung? (2) What are the Supporting Factors of Marketing Strategy at SMP M 12 Sendangagung? (3) What Are the Inhibiting Factors of Marketing Strategy at SMP M 12 Sendangagung? Descriptive approach qualitative method. Data collection techniques: observation, interviews, and documentation. The research results of SMP (Middle School) Muhammadiyah 12 Lamongan ar

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Wahyuni, Wiwit, Almasdi Syahza, and Dudung Burhanuddin. "Islamic School Education Service Marketing Strategy." Journal of Southwest Jiaotong University 56, no. 2 (2021): 419–29. http://dx.doi.org/10.35741/issn.0258-2724.56.2.34.

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This study aims to obtain the strategy for education services marketing by applying the 7Ps concept (product, price, promotion, place, people, process and physical evidence) of the educational services marketing mix in the Integrated Islamic Senior High School. This study used a descriptive qualitative method, and data was collected through documentation, observation, and interviews. The informants surveyed were the principal, deputy principal in the public relations field, teachers and education personnel of the Directorate General of Teachers and Education Personnel (GTK), students, and stud

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Halimah, Dewi, and Undang Juju. "Marketing Strategy To Improve Students and Graduates Quality." TRIKONOMIKA 15, no. 2 (2016): 89. http://dx.doi.org/10.23969/trikonomika.v15i2.388.

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Increasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High Scho

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Aisyi, Gina Rohadatul, and Lutfi Zulkarnain. "SWOT ANALYSIS IN AN EDUCATIONAL INSTITUTION (Case Study: Baitul Qur'an Islamic Boarding School, Depok)." JURNAL EKONOMI DAN PERBANKAN SYARIAH 8, no. 1 (2020): 85–101. http://dx.doi.org/10.46899/jeps.v8i1.177.

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The development of the educational institution industry continues to increase, which demands an effective marketing strategy to face the increasingly tight competition in the education service business. This research is a qualitative research methodology with a descriptive approach that aims to determine the marketing strategy of Baitul Qur'an educational institutions. The analysis tool used is the analysis of the company's environment (EFE, IFE, and IE Matrix) with the SWOT method (Strength, Weakness, Opportunity, Threat). The results of the Baitul Qur'an Islamic Boarding School evaluation ba

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Shemetova, N. K. "Higher School Marketing Strategy Formation: Classifying the Factors." Education and science journal 1, no. 9 (2015): 44. http://dx.doi.org/10.17853/1994-5639-2012-9-44-56.

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Syukur, Fatah. "Model Strategi Pemasaran Jasa Pendidikan Islam pada SD Nasima Semarang." Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) 7, no. 01 (2021): 1–14. http://dx.doi.org/10.18784/smart.v7i01.1084.

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Educational services marketing strategies are becoming increasingly crucial in line with the role of educational institutions. However, only a few educational institutions have implemented strategies in marketing their educational services to the public. This study examines the marketing strategy of educational services at Nasima Elementary School Semarang. This research uses a qualitative case study approach. Data related to marketing management of educational services obtained from interviews, observation, and documentation, then tested by triangulation and then analyzed. The results of this

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Margareta, Ririn Tius Eka, Bambang Ismanto, and Bambang Suteng Sulasmono. "Strategi Pemasaran Sekolah Dalam Peningkatan Minat Peserta Didik Berdasarkan Delta Model." Kelola: Jurnal Manajemen Pendidikan 5, no. 1 (2018): 1–14. http://dx.doi.org/10.24246/j.jk.2018.v5.i1.p1-14.

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The purpose of this study is to develop a school marketing strategy in increasing customer interest. This research is limited to the stage of product manufacturing. Data were collected using documentation study, observation, and in-depth interviews. Data is validated by source and techniques triangulation. Data analysis techniques using Miles and Huberman Model (interactive model): data reduction, presentation data, and conclusion/verification. The result of this research: 1) the implemented strategy is to use a promotional strategy by spreading brochures and/or presentations to predetermined

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Ho, Hsuan-Fu. "School Principals' Unethical Marketing Practices in Taiwan." Social Behavior and Personality: an international journal 41, no. 3 (2013): 453–61. http://dx.doi.org/10.2224/sbp.2013.41.3.453.

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In recent years, the Taiwan government's active promotion of the marketization of education, coupled with a decreasing number of school-age children, has given rise to a highly competitive educational market. As a result, school principals (at all levels) feel compelled to resort to unethical marketing practices to ensure the survival of their schools. The main purpose in this study was to identify the unethical marketing practices commonly used by school principals in Taiwan, and then determine their prevalence, the degree to which they contravene established ethical norms, and the circumstan

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-, Suyitno. "STRATEGI KEPEMIMPINAN KEPALA SEKOLAH BERJIWA WIRAUSAHA." Aplikasi Administrasi: Media Analisa Masalah Administrasi 21, no. 2 (2019): 121. http://dx.doi.org/10.30649/aamama.v21i2.104.

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The aims of this study is to describe and explain: (1) school promotion strategy; (2) education and training provision strategy; and (3) graduate marketing and alumni coordination strategy.This study uses a qualitative approach under a multiple case study design. The results of the study show that:(1) school promotion strategy to maintain branding, introduce school, and anticipate changes in government policy; (2) education and training strategy, which consists of strategies related to curriculum and learning materials, such as enterprise, religious content and field-based competency (IT); lea

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Damayanti, Sinta Putri, Amrozi Khamidi, and Karwanto Karwanto. "Private Junior High School Marketing Management to Face the New Students Admission (PPDB) Policies of State Junior High School in Surabaya." International Journal for Educational and Vocational Studies 3, no. 1 (2021): 64. http://dx.doi.org/10.29103/ijevs.v3i1.3389.

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This study was conducted to determine the marketing strategy of private schools in facing the new policies of the Surabaya City Office in the Admission of New Junior High School Students. Various internal and external factors also influence the running of the marketing strategy being implemented. This study focuses on: a) marketing strategy including school programs, strategy and gold mix (product, price, location, promotion of human resources, sarpras and service management), b) internal factors including school strengths, school weaknesses and organizational structure, c) factors external in

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Dissertations / Theses on the topic "School marketing strategy"

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Assouly, Jean-Michel. "The multi-level marketing firms : organization and marketing strategy." Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/11981.

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Cao, Xinyu. "Consumer inattention, uncertainty, and marketing strategy." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/118018.

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Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 203-210).<br>This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective method to estimate the demand for new products using choice experiments. The premise is that consumers are uncertain

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Ye, Tao. "Product and marketing strategy study in China." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/10941.

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Henshaw, Kenneth Michael. "Marketing strategy development for a retail food establishment." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/14538.

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Schonewald, Roger William. "Marketing strategy for commercial aircraft engines : a case study." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/14478.

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Šijan, Pavel. "Marketing vzdělávací instituce." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76292.

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The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that designing the concrete marketing communication strategy.

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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,

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Hooper, Donald Moore. "Marketing strategy in the commercial aircraft engine business : a case study." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/14995.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY<br>Vita.<br>Bibliography: leaves 145-147.<br>by Donald Moore Hooper.<br>M.S.

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Burešová, Eva. "Marketingová strategie lyžařské školy School 4 fun." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81398.

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The aim of diploma thesis is to suggest new marketing strategy of ski and snowboard school SCHOOL 4 FUN for this year 2011/2012 including proposals and recommendation for its improvement. Suggested marketing strategy is the solution for suitable position of limited financial means for the company to maintain competitive advantage, increase its sale, thus increase its revenue at the same time. To achieve given aim, the technique of competitive analysis, marketing mix and SWOT analysis was used. Diploma thesis is divided into two parts: theoretical and practical. The theoretical part deals with

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Liu, Holly Li-Chen Yeh. "The financial markets in Taiwan : competitive marketing strategy in a growing market." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11522.

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Books on the topic "School marketing strategy"

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McGurk, D. P. A marketing strategy for the sixth form of La Salle Boys' School. The Author], 1992.

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Mimnagh, C. A case study examining the effects of implementing a marketing strategy in a primary school. The author], 1997.

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Close, Thomas. A marketing strategy for the School of Building and Civil Engineering in Belfast Institute of Further and Higher Education. The Author], 1994.

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Kotler, Philip. Strategic marketing for educational institutions. Prentice-Hall, 1985.

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Kotler, Philip. Strategic marketing for educational institutions. 2nd ed. Prentice-Hall, 1995.

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Brown, Joseph D. Strategic marketing for music educators: A complete marketing handbook for music educators. Gemeinhardt Co., 1985.

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Boyle, Niamh. A strategic framework for the analysis and strategic market management of third level business education in Ireland. University College Dublin, 1997.

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Bond, Chambers Susan, and Hechenberger Nan B, eds. Strategic planning, marketing, and evaluation for nursing education and service. National League for Nursing, 1989.

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Ester, Peter. Accelerators in Silicon Valley. Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462987166.

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Silicon Valley is the world's most successful innovation region. Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, and Airbnb changed our way of living. Silicon Valley has built a brilliant ecosystem that supports startups. Its entrepreneurial mindset fosters risk-taking, thinking big, and sharing. A fast growing number of accelerators in Silicon Valley help startups by bringing their product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, getting first customers and traction, raising funds, and coping

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Ciampi, Francesco, ed. Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference. Firenze University Press, 2009. http://dx.doi.org/10.36253/978-88-6453-061-1.

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The 8th Global Conference on Business & Economics was held at the Faculty of Economics of the University of Florence in the month of October 2008. This international conference was sponsored by the International Journal of Business & Economics and the Oxford Journal. Business academics and economists from universities and business schools in fifty different countries around the world (representing every continent) presented their most recent research findings, most of which unpublished. The papers had been selected on the basis of a double blind peer review process carried out by the s

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Book chapters on the topic "School marketing strategy"

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Skourlas, Christos, Panayiotis Kazilas, Garyfalia Vasileiou, and Eleni Galiotou. "The Design of a Knowledge Base for the Prevention of Bullying in Elementary School." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_84.

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Ntanos, Stamatios, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias, and Garyfallos Arabatzis. "Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_22.

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Argyri, Panagiota. "Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_49.

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Huerta, Valery Viridiana Garibay, Juan Jesus Gutiérrez García, and Mónica Martínez Zamudio. "Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_28.

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Marbán, Marissa Alonso, Hilda Solís Martínez, María Belén Solís Mendoza, and Mauricio Igor Jasso Zaranda. "The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_99.

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Sirel, Ayşe, and Gökçen Firdevs Yücel. "An Ecological Originated Design in Education Structures." In Marketing the Green School. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6312-1.ch006.

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Diminishing natural resources have increased the prominence and implementation of approaches to sustainable planning, design, and application. Green schools minimize environmental impact by promoting environmentally friendly attitudes, reducing the need for infrastructure facilities, and using recycling as a strategy both during and after their construction. As with other green buildings, green schools reduce dependency on fossil fuels and thus limit the emission of carbon dioxide and other pollutants. Concerning global warming, green schools have the capacity to “turn back time,” creating learning circles that elicit solutions from their student bodies. In this chapter, the authors explore the economic, ecological, and social dimensions of green schools by means of a case study of an education campus in Adana, Turkey. The authors aim to elucidate how green schools may be effective in the conservation of future resources in architectural sustainability.

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Bryant, Murray, Mary Claire Mahaney, and John-Derek Clarke. "Evolution of Admissions and Recruiting." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9073-6.ch001.

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This chapter examines, by means of a case study, a Canadian business school, including the evolution of its way of admitting students and facilitating the placement of graduates. Three forces triggered its evolution: the privatization of its programs within a publicly funded university, the emergence of globalization, and the increasing importance of business school rankings that directly affect applicants' selection of schools. The chapter demonstrates how the admissions process and program design are a work in progress, especially given new competitors internationally. It also shows how the reputation of the school is enhanced by the quality of its alumni. Ideally, to accomplish the school's goal of high quality education, the admissions process should mirror the strategy and positioning of the school.

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Semus, Aerin. "Responding to the Modern Culture of Education." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2430-5.ch002.

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A study conducted by Dr. Alan King in the early 2000s exposed low secondary school graduation rates and a variety of indicators of a student's likelihood of success in graduating. Premier Dalton McGuinty's Liberal government responded with a reform aimed at changing educational practices through the Student Success/Learning to 18 Strategy (SS/L18) in 2003 and Policy/Program Memorandum No. 137 in 2005. This drove a province-wide effort to support students ‘in-risk' of not graduating with a multitude of new resources and policies. Ontario's secondary school graduation rates have since increased to 82 percent, however, a variety of barriers to student success remain both socially and culturally in Ontario schools. The absence of student social and cultural capital can diminish educational opportunities for students which is problematic for an equitable system. This chapter explores the history of Student Success initiatives, the unique role played by Student Success Teachers and L.E.A.D. teacher candidates, and further areas of need to be addressed in closing the gap in education.

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Ximenes, Andréa Consolino. "Virtual Learning Environment." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2124-3.ch014.

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This chapter shows the management experience of a Virtual Learning Environment (VLE) that is supported by Moodle (Modular Object-Oriented Dynamic Learning Environment) as a tool in face-to-face undergraduate courses in public business school in Brazil: initial actions, acceptance, and results. Currently, it is essential to reach a new degree: to modify how users employ Moodle to improve students' learning in a significant way through interactive and collaborative functions. The authors present the data of most used tools to show and compare their use. Next, as a discussion point, was the implantation strategy the right one? Could the interactive and collaborative purpose be the platform change appeal?

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Martín-Sánchez, Domingo A., Ana García-Laso, Ana Muñoz-van den Eynde, Emilia H. Lopera-Pareja, María Cornejo-Cañamares, and Emilio Muñoz-Ruiz. "Integrative Learning toward Social Responsibility in Teaching Engineering." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0024-7.ch011.

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Technical University of Madrid, within the Spanish context, has profited of the introduction of a System of Internal Quality Assurance to build a road on the grounds of previous work on the culture of ethics in engineering. This way may drive the students training to incorporate in their curricula instruments leading to the recognition and acquisition of social responsibility. The road is paved with various educational elements, either mandatory such as the Mentoring project (aiming to minimize the gap in the transit between high school and university from a logistical point of view), or optional such a set of three: Monitoring (a system of academic support for improving the performance of in the students in their learning outcomes when face difficulties), Service Learning and Social Entrepreneurship, Ethics and Values in Engineering. This strategy combined with the convergence to the European Higher Education Area allows the selection of students able to integrate in their professional assets the idea and the commitment of making the human development more sustainable.

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Conference papers on the topic "School marketing strategy"

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Kusna, Asmaul, Bayu Angga Mahardika, Desi Retno Nugraheni, et al. "Chart Application Flowcharts Service as a Marketing Strategy of Education in Vocational Secondary School 2 Salahuddin Malang, Indonesia." In 1st International Conference on Information Technology and Education (ICITE 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201214.271.

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Abad, Alida, and Maria Rassetto. "A different approach fot training student teachers using Communication and Information Technology (ICT)." In HEAd'16 - International Conference on Higher Education Advances. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/head16.2016.2879.

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The aim of this research is to contribute to find new ways of teaching using the opportunities that Communication and information technology(ICT) give today. This contribution proposes a teaching strategy that allows students to think in a creative way and integrate technology in elementary school. This strategy consist in making the teacher student think themselves as inventors, detecting a need in society, designing and developing an invention that has not been yet patented. Creating marketing strategies for selling the product and presenting all this work in class for peers and teachers to

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Ramadhani, Hervina. "Filadelfia School’s Marketing Communication Strategy in Attracting New Students." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007327702630265.

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Li, Fuchang, Fengrui Liu, and Xiaohui Hu. "Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools." In Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/iceiss-18.2018.5.

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