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Journal articles on the topic 'School marketing strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Ahmad Muazar Habibi and Akhtim Wahyuni. "Strategi Marketing Lembaga Pendidikan Islam “The Outstanding School Of Muhammadiyah Jawa Timur” Di SMP Muhammadiyah 12 Sendangagung Paciran-Lamongan." International Journal on Integrated Education 3, no. 5 (2020): 90–99. http://dx.doi.org/10.31149/ijie.v3i5.437.

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The Marketing Strategy Islamic Education Institution is important as a school for The Outstanding School of Muhammadiyah East Java. Research at SMP M 12 Sendangagung. Problem formulation: (1) How is the Marketing Strategy of SMP M 12 Sendangagung? (2) What are the Supporting Factors of Marketing Strategy at SMP M 12 Sendangagung? (3) What Are the Inhibiting Factors of Marketing Strategy at SMP M 12 Sendangagung? Descriptive approach qualitative method. Data collection techniques: observation, interviews, and documentation. The research results of SMP (Middle School) Muhammadiyah 12 Lamongan ar

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Wahyuni, Wiwit, Almasdi Syahza, and Dudung Burhanuddin. "Islamic School Education Service Marketing Strategy." Journal of Southwest Jiaotong University 56, no. 2 (2021): 419–29. http://dx.doi.org/10.35741/issn.0258-2724.56.2.34.

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This study aims to obtain the strategy for education services marketing by applying the 7Ps concept (product, price, promotion, place, people, process and physical evidence) of the educational services marketing mix in the Integrated Islamic Senior High School. This study used a descriptive qualitative method, and data was collected through documentation, observation, and interviews. The informants surveyed were the principal, deputy principal in the public relations field, teachers and education personnel of the Directorate General of Teachers and Education Personnel (GTK), students, and stud

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Halimah, Dewi, and Undang Juju. "Marketing Strategy To Improve Students and Graduates Quality." TRIKONOMIKA 15, no. 2 (2016): 89. http://dx.doi.org/10.23969/trikonomika.v15i2.388.

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Increasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High Scho

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Aisyi, Gina Rohadatul, and Lutfi Zulkarnain. "SWOT ANALYSIS IN AN EDUCATIONAL INSTITUTION (Case Study: Baitul Qur'an Islamic Boarding School, Depok)." JURNAL EKONOMI DAN PERBANKAN SYARIAH 8, no. 1 (2020): 85–101. http://dx.doi.org/10.46899/jeps.v8i1.177.

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The development of the educational institution industry continues to increase, which demands an effective marketing strategy to face the increasingly tight competition in the education service business. This research is a qualitative research methodology with a descriptive approach that aims to determine the marketing strategy of Baitul Qur'an educational institutions. The analysis tool used is the analysis of the company's environment (EFE, IFE, and IE Matrix) with the SWOT method (Strength, Weakness, Opportunity, Threat). The results of the Baitul Qur'an Islamic Boarding School evaluation ba

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Shemetova, N. K. "Higher School Marketing Strategy Formation: Classifying the Factors." Education and science journal 1, no. 9 (2015): 44. http://dx.doi.org/10.17853/1994-5639-2012-9-44-56.

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Syukur, Fatah. "Model Strategi Pemasaran Jasa Pendidikan Islam pada SD Nasima Semarang." Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) 7, no. 01 (2021): 1–14. http://dx.doi.org/10.18784/smart.v7i01.1084.

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Educational services marketing strategies are becoming increasingly crucial in line with the role of educational institutions. However, only a few educational institutions have implemented strategies in marketing their educational services to the public. This study examines the marketing strategy of educational services at Nasima Elementary School Semarang. This research uses a qualitative case study approach. Data related to marketing management of educational services obtained from interviews, observation, and documentation, then tested by triangulation and then analyzed. The results of this

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Margareta, Ririn Tius Eka, Bambang Ismanto, and Bambang Suteng Sulasmono. "Strategi Pemasaran Sekolah Dalam Peningkatan Minat Peserta Didik Berdasarkan Delta Model." Kelola: Jurnal Manajemen Pendidikan 5, no. 1 (2018): 1–14. http://dx.doi.org/10.24246/j.jk.2018.v5.i1.p1-14.

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The purpose of this study is to develop a school marketing strategy in increasing customer interest. This research is limited to the stage of product manufacturing. Data were collected using documentation study, observation, and in-depth interviews. Data is validated by source and techniques triangulation. Data analysis techniques using Miles and Huberman Model (interactive model): data reduction, presentation data, and conclusion/verification. The result of this research: 1) the implemented strategy is to use a promotional strategy by spreading brochures and/or presentations to predetermined

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Ho, Hsuan-Fu. "School Principals' Unethical Marketing Practices in Taiwan." Social Behavior and Personality: an international journal 41, no. 3 (2013): 453–61. http://dx.doi.org/10.2224/sbp.2013.41.3.453.

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In recent years, the Taiwan government's active promotion of the marketization of education, coupled with a decreasing number of school-age children, has given rise to a highly competitive educational market. As a result, school principals (at all levels) feel compelled to resort to unethical marketing practices to ensure the survival of their schools. The main purpose in this study was to identify the unethical marketing practices commonly used by school principals in Taiwan, and then determine their prevalence, the degree to which they contravene established ethical norms, and the circumstan

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-, Suyitno. "STRATEGI KEPEMIMPINAN KEPALA SEKOLAH BERJIWA WIRAUSAHA." Aplikasi Administrasi: Media Analisa Masalah Administrasi 21, no. 2 (2019): 121. http://dx.doi.org/10.30649/aamama.v21i2.104.

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The aims of this study is to describe and explain: (1) school promotion strategy; (2) education and training provision strategy; and (3) graduate marketing and alumni coordination strategy.This study uses a qualitative approach under a multiple case study design. The results of the study show that:(1) school promotion strategy to maintain branding, introduce school, and anticipate changes in government policy; (2) education and training strategy, which consists of strategies related to curriculum and learning materials, such as enterprise, religious content and field-based competency (IT); lea

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Damayanti, Sinta Putri, Amrozi Khamidi, and Karwanto Karwanto. "Private Junior High School Marketing Management to Face the New Students Admission (PPDB) Policies of State Junior High School in Surabaya." International Journal for Educational and Vocational Studies 3, no. 1 (2021): 64. http://dx.doi.org/10.29103/ijevs.v3i1.3389.

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This study was conducted to determine the marketing strategy of private schools in facing the new policies of the Surabaya City Office in the Admission of New Junior High School Students. Various internal and external factors also influence the running of the marketing strategy being implemented. This study focuses on: a) marketing strategy including school programs, strategy and gold mix (product, price, location, promotion of human resources, sarpras and service management), b) internal factors including school strengths, school weaknesses and organizational structure, c) factors external in

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Fitzsimmons, Jill, and Jeffrey K. O'Hara. "Market Channel Procurement Strategy and School Meal Costs in Farm-to-School Programs." Agricultural and Resource Economics Review 48, no. 3 (2019): 388–413. http://dx.doi.org/10.1017/age.2019.18.

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Farm-to-school (F2S) local food procurement must be cost-effective to be financially sustainable without policy support. We test, among schools participating in F2S programs, whether market channel procurement strategies for local foods affect schools’ perceptions of whether meal costs decline as a result of F2S participation. Schools that buy local foods exclusively from intermediaries are 7 percentage points less likely to report lower costs from undertaking F2S initiatives. We further demonstrate that the probability that schools source local foods exclusively from intermediaries is influen

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Ince, Christopher J. "Marketing a Welcome in a Secondary School." Management in Education 9, no. 1 (1995): 26–27. http://dx.doi.org/10.1177/089202069500900114.

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Riley, Francesca Dall'Olmo, Wendy Lomax, and Helen Robinson. "Academy of Marketing Conference 2007 "Marketing theoryintoPractice" Hosted by Kingston Business School." Journal of Marketing Management 23, no. 5-6 (2007): 387–93. http://dx.doi.org/10.1362/026725707x212720.

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Reeves, Graham, and Madeline Capel. "Primary World." Management in Education 3, no. 3 (1989): 4–6. http://dx.doi.org/10.1177/089202068900300302.

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Changes in funding and management of maintained primary schools raise issues of promoting and marketing each school. This article explores the consequences of the changes for the survival anddevelopment of a primary school

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Baskoro Hidayatullah, Agung, Partono Thomas, and Widiyanto Widiyanto. "Strategy for Increasing Competence of Medical Representatives." Journal of Economic Education 9, no. 1 (2020): 29–36. http://dx.doi.org/10.15294/jeec.v8i2.33086.

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Graduates of the marketing expertise competency at the SMK Pharmasi Semarang Foundation are not in accordance with the competencies required by the Business World and the Industrial World (DUDI) as a medical representative. The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development (teachers). This research uses descriptive qualitative research with data collection techniques of observation, interviews, documentation, and triangulation then the data is reduced. The strategy

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Affiyandi, Muhamad Fakhri, Wiryo Setiana, and Lida Imelda Cholidah. "Marketing Public Relations Radio Ardan dalam Mempertahankan Minat Pendengar." Reputation: Jurnal Hubungan Masyarakat 2, no. 4 (2020): 401–20. http://dx.doi.org/10.15575/reputation.v2i4.682.

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Tujuan penelitian ini adalah untuk mengetahui bagaimana Radio Ardan dalam melakukan kegiatan Marketing Public Relations berupa Pull Strategy, Push Strategy, Pass Startegy dalam mempertahankan minat pendengar. Metode yang digunakan dalam penelitian ini adalah studi kasus, untuk mengetahui aspek “how” dan “why” pada Marketing Public Relations yang dilakukan Radio Ardan dalam mempertahankan minat pendengar. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi partisipatori pasif. Hasil penelitian menunjukkan bahwa Marketing Public Relations yang dilakukan oleh Radio Arda

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Iqbal, Muhammad. "Pemasaran Jasa Pendidikan dan Implementasinya sebagai Strategi Pengembangan Pendidikan di SMP Muhammadiyah 1 Depok Sleman Yogyakarta." MANAGERIA: Jurnal Manajemen Pendidikan Islam 4, no. 1 (2019): 127–46. http://dx.doi.org/10.14421/manageria.2019.41-08.

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This research focused on the experience of Muhammadiyah Junior High School I (SMP 1) in Depok Sleman Yogyakarta in improving students trust and choice to study in the institution through an education marketing strategy. How the strategy of marketing is developed and work for educational services and its implementation is highlighted in this study. Using a qualitative research this paper utilizes the marketing strategy theory approach to educational services. The data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with school principals, public relations

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Tyagita, Brigitta Putri Atika. "STRATEGI PEMASARAN SEKOLAH MENENGAH ATAS SWASTA BERASRAMA DI KABUPATEN SEMARANG 1." Kelola: Jurnal Manajemen Pendidikan 3, no. 1 (2016): 67. http://dx.doi.org/10.24246/j.jk.2016.v3.i1.p67-79.

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<p>This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae Jambu which is a high boarding school in Bedono, Semarang regency with its students coming from various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta, Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is because<br />the success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in the executing the marketing strategy there is a special team and they did not hesitate to invite an expert in the fiel

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Sartika, Didi. "Perencanaan Strategi Pemasaran Jasa Pendidikan Sekolah Tinggi Ilmu Tarbiyah (STIT) Simeulue Aceh Melalui Pendekatan Bauran Pemasaran (Marketing Mix)." Idarah (Jurnal Pendidikan dan Kependidikan) 3, no. 2 (2019): 1–15. http://dx.doi.org/10.47766/idarah.v3i2.557.

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This research concerns with services marketing strategy planning of education at the High School of Education Simeulue Aceh with the aim of finding out the marketing strategy planning of High School with a marketing mix approach. The type of research used in this study is a qualitative method with semi-structured interviews, observation, and documentation as data collection methods. This was motivated by an effort to create Islamic high school institutions to have quality so that they are able to compete with other high school institutions. The marketing of educational services are intended to

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Stachowski, Christopher Allen. "Managing internal marketing in a New Zealand language school." Management in Education 22, no. 4 (2008): 31–38. http://dx.doi.org/10.1177/0892020608093264.

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Fenton, Mark. "The ‘Embedded Image’: Does School Marketing Make a Difference?" Management in Education 9, no. 3 (1995): 10–11. http://dx.doi.org/10.1177/089202069500900307.

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Afriyani, Afriyani, Ibnu Harris, and Muhammad Adli Fata. "The impact of marketing approach changes to school’s selection decision." BISMA (Bisnis dan Manajemen) 12, no. 1 (2019): 54. http://dx.doi.org/10.26740/bisma.v12n1.p54-65.

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Maitreyawira Playgroup/Kindergarten School is one of the long standing and reputable educational institutions in Batam. However, promotion strategy needs to be carried out to communicate educational services to the community in order to influence individual’s school selection decisions. In this study, there are four variables in the promotional mix element. This research is intended to determine the effectiveness of marketing which is influenced by changes in marketing functions. The data collection method in this study was carried out by distributing questionnaires to the parents whose their

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Webster, Robert L., Kevin L. Hammond, and James C. Rothwell. "Customer And Market Orientation Within AACSB Member Business Schools: Comparative Views From Three Levels Of Administrators." American Journal of Business Education (AJBE) 3, no. 7 (2010): 79–92. http://dx.doi.org/10.19030/ajbe.v3i7.460.

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This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing concept. The market-oriented organization recognizes the importance of coordinating the activities of all departments, functions, and individuals in the organization to satisfy customers by delivering superior value. The market-oriented organization con

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Fadlilah, Azizah Nurul, and Saidah Masfiah. "IMPLEMENTASI STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN JUMLAH PESERTA DIDIK DI TK AL HUDA KOTA MALANG." Journal Evaluasi 5, no. 1 (2021): 94. http://dx.doi.org/10.32478/evaluasi.v5i1.575.

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This research aims to explain the implementation of marketing mix strategy in an effort to increase the number of students in Al Huda Kindergarten malang. This type of research belongs to qualitative research. Data is collected using observation, interview, and documentation techniques. The data analysis step consists of data presentation, data reduction, and then drawing conclusions. The results showed that Al Huda Kindergarten successfully used a marketing mix strategy in an effort to increase the number of students. In this effort, the marketing mix strategy used in the form of 7P method, w

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Nurhadi, Ali, and Atiqullah. "THE STRATEGY OF PESANTREN LEADER IN MANAGING THE MARKETING OF EXECELLENT EDUCATION." Jurnal Pendidikan dan Kebudayaan 5, no. 2 (2020): 168–80. http://dx.doi.org/10.24832/jpnk.v5i2.1710.

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Pendidikan berkeunggulan tidak hanya lahir dari sekolah umum tetapi juga dapat lahir dari pesantren yang memiliki konsep pendidikan berkeunggulan seperti di Pondok Pesantren Darussalam Puncak, yaitu IICP (International Islamic Class Program). Tujuan penelitian ini, pertama, mendeskripsikan strategi pemimpin dalam promosi pendidikan berkeunggulan di Pondok Pesantren Darusalam Puncak Pamekasan. Kedua, mendeskripsikan implementasi perencanaan pemasaran pendidikan berkeunggulan. Ketiga, mendeskripsikan pemenuhan kebutuhan logistik untuk pendidikan berkeunggulan. Penelitian ini menggunakan pendekat

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Saktisyahputra, Saktisyahputra. "STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH SISWA (Studi Kasus pada Bimbingan Belajar Bintang Solusi Mandiri Cabang Pinang, Jakarta)." LUGAS Jurnal Komunikasi 2, no. 2 (2018): 89–97. http://dx.doi.org/10.31334/ljk.v2i2.266.

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Non-formal institutions such as a tutorial should always be ready with the changes issued by the government in the field of education. It should also be ready to compete with other tutorial and schools who offer tutorial services. To the authors chose the title "Marketing Communication Strategy Training and Tutoring Institute (Bimbel Solusi) Bintang Solusi Mandiri Branch Cipinang to Increase the Number of Students". Basic Theory used in this research is the theory of Marketing Mix according to Kotler Keller and SWOT Analysis by Fred R David. The method used in this research is qualitative - in

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Warpindyastuti, Lady Diana. "Pengaruh Bauran Pemasaran Jasa dan Citra Merek terhadap Reputasi Penyelenggara Jasa Pendidikan." Widya Cipta: Jurnal Sekretari dan Manajemen 3, no. 2 (2019): 263–68. http://dx.doi.org/10.31294/widyacipta.v3i2.6405.

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Marketing strategy is needed in any business, no exception in the business of education. But for marketing public schools and school image is needed to shape the reputation of the school so that parents are interested in sending their children to the state school. Madrasah Ibtidaiyah Negeri 18 Jakarta also attaches importance to the Service Marketing Mix and Brand Image to build its reputation. So the purpose of this research is to find out how big the influence of Service Marketing Mix and Brand Image both separately (partial) and jointly (simultaneously) on the Reputation of Educational Serv

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Torres, Leonor Lima, José Augusto Palhares, and Almerindo Janela Afonso. "Marketing accountability e excelência na escola pública portuguesa: A construção da imagem social da escola através da performatividade académica." education policy analysis archives 26 (October 15, 2018): 134. http://dx.doi.org/10.14507/epaa.26.3716.

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The authors seek to establish a relationship between the results of standardised tests, the academic excellence and the corresponding form of accountability. This relationship adopts the idea that standardised tests and academic excellence sustain not only a model of managerial accountability, but a (quasi) market model of accountability in education as well, providing school marketing schemes. This study is supported by a long-term fieldwork developed in several Portuguese state schools, where we analysed main documents, observed the public rituals of academic distinction, interviewed the pri

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Nozdryova, R. B. "School of Management, Marketing and Commerce Studies." MGIMO Review of International Relations, no. 5(38) (October 28, 2014): 182–85. http://dx.doi.org/10.24833/2071-8160-2014-5-38-182-185.

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Governance and regulation at the national and international level, the management system of the leading companies in the world, forms and methods of management, and marketing, commercial and advertising work form a relatively new subject field in domestic science. These issues have been introduced into the educational process in Russian universities in the second half of the 1980s. At the MGIMO these research areas have been developed for more than 60 years. Scientific School of the Department of Management and Marketing and the Department of Management Foreign Economic Activity is oriented at

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Indahdewi, Lauditta, and Sri Sulistijaningsih. "ANALYSIS OF MARKETING PERFORMANCE OF THE PRODUCT PROGRAM OF INDEPENDENCE DEVELOPMENT IN CLASS IIA WOMEN'S PRIVATE VOCATIONAL SCHOOL, BANDUNG." Journal of Correctional Issues 2, no. 2 (2019): 89–97. http://dx.doi.org/10.52472/jci.v2i2.28.

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The program of skill development and job training and production are one of the developing self-reliance that is carried out at the Lembaga Pemasyarakatan. This activity not only aims to develop the potential, talents and interest that the prisoners have, it also becomes a source of income for the prisoner during their criminal period. Prisoners who carry out this program are entitled to get premi as wages from the sale of the product. Therefore the higher the sales value, the more income will be obtained. In increasing sales, it is also necessary to do the right marketing strategy in order to

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Wicaksono, Ammar Kukuh. "Strategi Marketing Mix dalam Menarik Minat Peserta Didik Baru pada Lembaga Pendidikan Islam Swasta." Attractive : Innovative Education Journal 3, no. 2 (2021): 152. http://dx.doi.org/10.51278/aj.v3i2.189.

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This article discuss the marketing strategy undertaken by the Islamic Education Institution. There are various marketing strategies used by a private Islamic education institution to convey information about the institution to the wider community and to maintain the existence of the institution, one of which is by using the Marketing Mix strategy. This research used qualitative research with a phenomenological approach. While the type of research used a case study. The results showed that the process of planning the Marketing Mix strategy at MTs Misriu Al Hasan was carried out by forming a PPD

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Harwani, Yuli, Budi Suharjo, Rita Nurmalina, and Gendut Suprayitno. "MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 2 (2018): 186. http://dx.doi.org/10.22441/mix.2018.v8i2.001.

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Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, int

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Hidayatun, Hidayatun. "Cultural Branding as a Key in Positioning Schools: A Conceptual Model." DINIKA : Academic Journal of Islamic Studies 2, no. 2 (2017): 229. http://dx.doi.org/10.22515/dinika.v2i2.635.

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The increase of people’s prosperity and education creates a change in their view about education and the need towards it. Consequently, their choice of educational institutions becomes more selective. On the other hand, the competition in this field becomes more viable due to the growth of the educational institutions. The management strategy should be evaluated. This paper discusses the interfaces between culture and school, especially those that refer to the branding. The study was carried out on a premise that creating a bond between the school and community is possible by adopting the cult

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Jesse Lumbantobing and Yosef Manik. "IDENTIFYING AND ANALYZING FACTORS THAT AFFECT THE WILLINGNESS-TO-PAY OF TUITION OF A BOARDING HIGH SCHOOL IN A REMOTE AREA IN INDONESIA." International Journal of Engineering Technologies and Management Research 6, no. 8 (2020): 72–87. http://dx.doi.org/10.29121/ijetmr.v6.i8.2019.443.

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Tuition is a critical consideration for families who plan to send their children for superior high school. In any purchase strategy, ability to pay (ATP) and willingness to pay (WTP) have a different understanding. ATP depends on any information related to families’ wealth while WTP is determined by how families’ perceived the value proposition provided. This study aims to measure WTP and identify the factors that influence the tuition of superior high school, so it can be use in determining marketing strategies and pricing strategies. This data was collected by questionnaire to 360 respondent

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Iqbal, Samer. "Insights of School Head About Marketing Education Services Through Digital Media." Journal of Education and Educational Development 3, no. 1 (2016): 52. http://dx.doi.org/10.22555/joeed.v3i1.711.

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This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driv

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Maula, Nurkholifatul. "MARKETING STRATEGY AT START-UP COMPANY IN EDUCATION FIELD AT CV.BIG EDU INDONESIA." Creative Research Journal 5, no. 02 (2019): 85. http://dx.doi.org/10.34147/crj.v5i02.221.

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Seeing the development of startups in Indonesia which is quite rapid and has expanded equally to all regions in Indonesia. However, looking at startups in the field of Edutech or education that do not exist as e-commerce startups, it has its own challenges for Indonesia. There is a startup company Edutech that is quite unique, which is engaged in research, namely CV. Big Edu Indonesia. This study aims to answer three questions, namely: business model CV. Big Edu Indonesia, marketing strategies and their impact. This research uses a qualitative descriptive approach, Miles and Huberman analysis,

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Konovalenko, Anastasiya. "Marketing aspect of consumer socialization of school children." INNOVATIVE ECONOMY, no. 7-8 (2020): 112–18. http://dx.doi.org/10.37332/2309-1533.2020.7-8.15.

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Purpose. The purpose of the study is to determine the conceptual basis of the process of consumer socialization of school-age children in view of the process of formation of a model of consumer behaviour of children in the market of food and food services. Methodology of research. The study used general scientific methods, such as analysis and synthesis in the study of existing approaches to the implementation of age periodization of childhood, the method of grouping and generalization in the process of determining basis to segment the market of food products and services. Findings. According

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Kustian, Eldi, Omon Abdurakhman, and Willis Firmansyah. "STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KUANTITAS SISWA." TADBIR MUWAHHID 2, no. 2 (2018): 87. http://dx.doi.org/10.30997/jtm.v2i2.1176.

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Penelitian ini bertujuan untuk menggambarkan dan mengetahui penerapan strategi pemasaran jasa pendidikan melalui fungsi manajemen dan teori bauran pemasaran di MA Daarul Uluum Bantar Kemang dan menemukan Faktor pendukung dan penghambat yang ada di MA Daarul Uluum dalam pemasaran jasa pendidikan. Metode yang digunakan dalam penelitian ini adalah metode studi kasus dengan pendekatan kualitatif, adapun teknik pengumpulan data yaitu dengan observasi., wawancara, dan studi dokumentasi. Untuk observasi dilakukan dengan pengamatan terkait kegiatan strategi pemasaran jasa pendidikan dalam meningkatkan

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Zaggelidou, Eleni, Evangelos Tsamourtzis, Alexandros Malkogeorgos, and Georgios Zaggelidis. "Dimensions of Market Demand Associated with Dance Schools." Sport Science Review 21, no. 3-4 (2012): 101–18. http://dx.doi.org/10.2478/v10237-012-0012-8.

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Dimensions of Market Demand Associated with Dance Schools Therefore the purpose of this study was to identify dimensions of market demand for dance schools. Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be f

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Abadi, Satria, Kamarul Shukri Mat The, Badlihisham Mohd. Nasir, et al. "Application model of k-means clustering: insights into promotion strategy of vocational high school." International Journal of Engineering & Technology 7, no. 2.27 (2018): 182. http://dx.doi.org/10.14419/ijet.v7i2.11491.

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Admission process is required in promoting the strategy to achieve the target. Through determining the strategic promotion, minimizing the cost in the marketing process could be reached with determining the appropriate promotion strategy. Data mining techniques in this initiative were applied to achieve in determining the promotional strategy. Using Clustering K-Means algorithm, it is one method of non-hierarchical clustering data in classifying student data into multiple clusters based on similarity of the data, so that student data that have the same characteristics are grouped in one cluste

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Wahyudhiana, Wahyudhiana. "Religious based education of Islamic elementary school, being competitive with market management strategies." MUDARRISA: Journal of Islamic Education 10, no. 1 (2018): 1. http://dx.doi.org/10.18326/mdr.v10i1.1-24.

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Education is the foremost factor to escalate nation esteem, so all countries in the world are intense in developing education system to meet the more complexity of life. This research aims to find out the phenomena of educational institution managed as an industry or corporation in terms of positioning, management branding, management marketing, marketing strategy, promotion strategy, in order to achieve customer satisfaction by improving the education quality as intangible services from industrial perspective. The research context takes place in Islamic Elementary School, Madrasa Ibtidaiya Is

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WIJAYA, LINA SINATRA, ZON VANEL, GEORGE NICHOLAS HUWAE, and BUDHI KRISTIANTO. "Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government)." Petra International Journal of Business Studies 3, no. 1 (2020): 54–63. http://dx.doi.org/10.9744/ijbs.3.1.54-63.

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The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one

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Mahmud, Mahmud. "THE EFFECT OF MARKETING STRATEGY AND COMMUNITY PERCEPTION OF DECISIONS TO CHOOSE ISLAMIC JUNIOR HIGH SCHOOL IN JAMBI PROVINCE." Dinasti International Journal of Management Science 1, no. 1 (2019): 22–36. http://dx.doi.org/10.31933/dijms.v1i1.22.

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This study aims to analyze the effect of Marketing Strategy and Community Perception on the Decision of Choosing Islamic Junior High School in Jambi Province both partially and simultaneously. The population in this study is the community who send their children to private Tsanawiyah Madrasahs in Jambi Province representing 3 regions with 178 people. Quantitative analysis method using path analysis, followed by analysis of determination (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent (0.05). Before further analysis, the analysis requirements test

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Rusanti, Ega, Nur Halisa Husain, Ainan Radiyah, and Aditya Novri Herlambang. "ISLAMIC BOARDING SCHOOL-BASED ECONOMIC DEVELOPMENT MODEL." Mu'amalat: Jurnal Kajian Hukum Ekonomi Syariah 12, no. 1 (2020): 43–54. http://dx.doi.org/10.20414/mu.v12i1.2110.

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Islamic boarding schools are educational institutions that develop in the archipelago. The function of the pesantren no longer races on the function of the transmission of the religious science and reproduction of ulama, but also as the center of economic development in achieving financial independence. The study uses descriptive qualitative research methods with data collection techniques through interviews and literature studies. The results of the research found that the Islamic Boarding School of Darul Aman Gombara Makassar conducted economic efforts such as laundry, hydroponic, waste proc

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Park, Seonga. "A Qualitative Research on Dokdo Perception Comparison and Dokdo Marketing Strategy Among School-age Students." Journal of Humanities and Social sciences 21 11, no. 6 (2020): 141–52. http://dx.doi.org/10.22143/hss21.11.6.11.

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Williams, William P., and Jon Littlefield. "Peer socialisation: brand-related bullying in the school classroom." Journal of Marketing Management 34, no. 11-12 (2018): 989–1014. http://dx.doi.org/10.1080/0267257x.2018.1513056.

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Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman. "Marketing as a response to paradox and norms in the 1960s and 1970s." Journal of Historical Research in Marketing 5, no. 1 (2013): 47–70. http://dx.doi.org/10.1108/17557501311293352.

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PurposeThis study seeks to investigate the interaction between marketers' strategic behaviors, social norms, and societal stakeholders within a particular historical time period, the 1960s and 1970s.Design/methodology/approachThe study's findings are based on an analysis of two dominant retail industry trade publications, Chain Store Age and Progressive Grocer.FindingsThe analysis reveals an intriguing array of strategic marketing activity throughout these two decades not captured in considerations of marketing strategy at the time. The retailers examined engaged in two interesting behaviors.

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Labaso, Syahrial. "Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta." MANAGERIA: Jurnal Manajemen Pendidikan Islam 3, no. 2 (2019): 289–311. http://dx.doi.org/10.14421/manageria.2018.32-05.

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This study examines the strategies implemented for education marketing services in Islamic education institutions. This research is motivated by the efforts to develop the quality of Islamic education institutions, so that they could compete with other organizations. Education marketing services are intended to create a conducive and stable marketing condition, so as to have a positive impact on the parties involved in the marketing process (both the school as the producer and the community as consumers). Based on the results of the study, which was conducted at the Madrasah Aliyah Negeri (MAN

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Naimy, Viviane, and Ramzi Nasser. "Early Admission Call-Up: A Strategy And Marketing Perk For Attracting Better Students To A College In Lebanon." American Journal of Business Education (AJBE) 2, no. 4 (2009): 19–24. http://dx.doi.org/10.19030/ajbe.v2i4.4056.

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The purpose of this study was to determine whether an early call-up strategy helps in attracting better students to a private university in Lebanon. Early admission call-up was administered to the top 25 percentile-ranked students of main feeder schools at a private university in Lebanon. Admission data was accrued for students who applied for admission from 2000 to 2006. The early admission call-up was made in the spring of 2006 and compared to the top 25 percentile-ranked students of previous years that were not treated with the early-admission call-up. They were also compared to those below

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Ta'rif, Ta'rif, and Fauzan Adhim. "Ekosistem Pesantrenpreneur Berbasis Pengembangan Potensi Lokal." EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan 19, no. 2 (2021): 127–40. http://dx.doi.org/10.32729/edukasi.v19i2.1124.

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AbstractDuring this, managing the economy at Islamic boarding schools has only functioned as a supporting system. The business cycle that has been carried out has not yet reached the maximum utilization of vital resources. Its economic potential has not been appropriately explored and sustainably. The two Islamic boarding schools that are the locus of this research have been accelerated. Using a qualitative approach, this study explored the development of human resources, optimization of production processes, and good marketing strategies at Pesantren-preneur. The data was collected through in

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