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Dissertations / Theses on the topic 'School marketing strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Assouly, Jean-Michel. "The multi-level marketing firms : organization and marketing strategy." Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/11981.

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Cao, Xinyu. "Consumer inattention, uncertainty, and marketing strategy." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/118018.

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Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 203-210).<br>This dissertation investigates the implications of consumer inattention and uncertainty for firms' advertising and pricing decisions. The first chapter is an overview of the problems addressed in the dissertation and the main findings. The second chapter develops a theory-based, cost-effective method to estimate the demand for new products using choice experiments. The premise is that consumers are uncertain

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Ye, Tao. "Product and marketing strategy study in China." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/10941.

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4

Henshaw, Kenneth Michael. "Marketing strategy development for a retail food establishment." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/14538.

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Schonewald, Roger William. "Marketing strategy for commercial aircraft engines : a case study." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/14478.

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6

Šijan, Pavel. "Marketing vzdělávací instituce." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76292.

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The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that designing the concrete marketing communication strategy.

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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,

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Hooper, Donald Moore. "Marketing strategy in the commercial aircraft engine business : a case study." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/14995.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY<br>Vita.<br>Bibliography: leaves 145-147.<br>by Donald Moore Hooper.<br>M.S.

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Burešová, Eva. "Marketingová strategie lyžařské školy School 4 fun." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81398.

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The aim of diploma thesis is to suggest new marketing strategy of ski and snowboard school SCHOOL 4 FUN for this year 2011/2012 including proposals and recommendation for its improvement. Suggested marketing strategy is the solution for suitable position of limited financial means for the company to maintain competitive advantage, increase its sale, thus increase its revenue at the same time. To achieve given aim, the technique of competitive analysis, marketing mix and SWOT analysis was used. Diploma thesis is divided into two parts: theoretical and practical. The theoretical part deals with

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Liu, Holly Li-Chen Yeh. "The financial markets in Taiwan : competitive marketing strategy in a growing market." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11522.

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Isenhour, Linda C. "Marketing strategy in the service industry : a product life cycle case study." Thesis, Massachusetts Institute of Technology, 1986. http://hdl.handle.net/1721.1/14996.

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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY<br>Bibliography: leaves 92-96.<br>by Linda C. Isenhour.<br>M.S.

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12

Rezende, de Azevedo Tadeu. "Dynamic cycles of strategy, marketing and sales : a framework for capital goods industries." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81067.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 133-138).<br>This thesis proposes a framework to help managers facing growth challenges or commoditization problems in business to business, particularly with capital goods. The framework is based on the proposition that strategy, marketing and sales are cycles that happen with different durations. Strategy defines perspective, plans, position and patterns. It encompasses several marketing cycles where offerings are define

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Muranová, Klára. "Marketingová strategie taneční školy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192484.

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The thesis deals with marketing strategy of dance school. The goal of the thesis is to create specific marketing solutions how to bring new customers to the business and retain clients' loyalty. The practical part contains interviews with current clients of the dance school, PEST and SWOT analyses and proposition of marketing strategy - using the marketing mix - for the next season of Team GJ in 2015.

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Lundáková, Kateřina. "Marketingová strategie Gymnázia olympijských nadějí České Budějovice." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113083.

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The main topic of this thesis is marketing communications of Gymnasium Olympic hopes in České Budějovice. The first part deals with the theory, which is focused on school communication mix, the school's image and marketing strategy. Then this thesis present actual marketing activities of school, describes the SWOT analysis and shows realisation of questionnaire survey and its post evaluation. Heart of the thesis is proposal of specific marketing strategy for GON, which is based on the results of the analyzes.

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Sakalienė, Asta. "Valstybinės švietimo strategijos įgyvendinimo baigiamojoje bendrojo lavunimo mokyklos pakopoje problemos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090827_135326-28157.

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Magistro darbe pateikta 2003-2012 metų strateginių tikslų ir prioritetinių krypčių apžvalga, išanalizuota 2003-2007 metų vykdytų strateginių krypčių situacija, aptarti pasiekti rezultatai, susisteminti švietimo strategijos teoriniai aspektai, suformuluotos valstybinės švietimo strategijos įgyvendinimo baigiamojoje bendrojo lavinimo mokyklos pakopoje problemos, išnagrinėtos Valstybinės švietimo strategijos įgyvendinimo sėkmės ir tobulintinos sritys, pateikti pasiūlymai bei rekomendacijos įvardintoms problemoms spręsti. Patvirtinama autoriaus suformuluota mokslinio tyrimo hipotezė, kad ne visi s

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CHEN, YI-CHUN, and 陳怡均. "The Influence of School Marketing Strategy on School Image：The Moderating Effect of Interactive Marketing." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/f7gtzr.

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碩士<br>德明財經科技大學<br>行銷管理系<br>106<br>Over the past decade, all schools face difficulties in enrollment and operations due to the he declining birth rate in Taiwan. In order to improve the effectiveness of student enrollment, schools have adopted appropriate marketing strategies to create school characteristics and enhance school image. This study aims to investigate the influence of the marketing strategies on school image. Furthermore, to understand the perceptions of parents and students, this study explore how interactive marketing interferes with the relationship between marketing strateg

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Chen, Zhao-Cheng, and 陳昭成. "Marketing Strategy of the Spotlight Elementary School in Taichung." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/41749102367047557436.

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碩士<br>南華大學<br>國際事務與企業學系亞太研究碩士班<br>103<br>This study mainly aims to explore the current situations and effectiveness on the marketing strategies in Taichung Elementary Highlight Schools. With a view to achieving the goal of this study; first, the relevant literature had been completely collected and intensively studied to establish the theoretical framework of this study; second, such qualitative research methods as literature analysis and in-depth interviews were used to carry out this study; third, the questions for the interviews with Taichung elementary school principals, administrators, te

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Palacká, Jana. "Designing Marketing Strategy for the Private Hotel High School." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-92350.

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Nien, Dung-Yu, and 粘東玉. "A Study of the Relationships among School Marketing Strategy, School Brand Imageand School Effectiveness." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/70921891437401968325.

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碩士<br>國立高雄師範大學<br>教育學系<br>103<br>This study aimed to investigate school marketing strategy, school brand image and school effectiveness of elementary schools’parental perception in Kaohsiung County. Instrument employed in the study were questionnaires. The participants were 551 parents of the 35 academic year public elementary schools in Kaohsiung County. The method of analysis used were SPSS 12.0 including descriptive statistic, ANOVA, Pearson product-moment correlation and Stepwise multiple regression. The results were as follow: 1. School marketing strategies were well and place strategy wa

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Wu, Fang-Yi, and 吳芳宜. "A Study of School Marketing Strategy and School Effectiveness of the Elementary Schools in Pingtung County." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10376286967925018659.

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碩士<br>國立屏東教育大學<br>教育行政研究所<br>100<br>The study aims at knowing the current conditions and related situations of school marketing strategy and school effectiveness in elementary schools in Pingtung County. Several suggestions are provided according to the research results to educational administrative organizations, elementary schools and future researches. The researcher adopted questionnaire survey method, took public elementary school teachers in Pingtung County as the subject and used a stratified random sampling. The samples were 531 teachers from 45 public elementary schools. In this study

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Hung, Wang-Ling, and 洪婉玲. "A study of relationship between school marketing strategy,school image and parents’ satisfactionin Taichung elementary schools." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/99zr27.

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碩士<br>國立臺中科技大學<br>企業管理系事業經營碩士班<br>101<br>The research inquired the cognitive condition of Taichung’s elementary school parents on the school marketing strategy, school image and parents’ satisfaction. In addition, the research analyzed the significant difference between parents with different background, as well as the relationships between these three variables. The research methods adopted literature analysis and questionnaire survey. Participants were 360 parents of Taichung, and then the valid returned questionnaires were 324. Statistics methods including descriptive statistics, t-test

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Yu, Mei-Huei, and 余美惠. "The Relationship among School Marketing Strategy, School Brand Image and School Satisfaction of Elementary Schools'' Parental Perception." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/26409480810642489390.

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碩士<br>國立雲林科技大學<br>技術及職業教育研究所碩士班<br>100<br>ABSTRACT This study aimed to investigate school marketing strategy, school brand image and school safisfaction of elementary schools’parental perception in Changhua County. Instrument employed in the study were questionnaires. The participants were 516 parents of the 100 academic year public elementary schools in Changhua County. The method of analysis used were SPSS 12.0 including descriptive statistic, ANOVA, Pearson product-moment correlation and Stepwise multiple regression. The results were as follow: 1. School marketing strategies were well and p

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Wu, Ying-Tzu, and 吳瀅姿. "Evaluation on school marketing strategy－Take an elementary school in Taipei for example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88784747841030678465.

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碩士<br>臺北市立教育大學<br>國民小學教師在職進修公民與社會教學碩士學位班<br>100<br>The purpose of this study aims at discussing the status of parents’ satisfaction and the importance toward the school marketing strategies. In the meantime, variables such as different personal backgrounds, are used to analyze the differences on the parents’ satisfaction and the importance of the school marketing strategies and then estimate the preferences of the parents of the school marketing strategies. Moreover, the study may serve as a reference to developing improvement and suggestion of these strategies. The study did literature review

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Wu, Han-Chen, and 吳翰蓁. "A Study of Marketing Strategy, Competitive Advantage and School Recognition for Bilingual School." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/18539765893131843695.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>103<br>Recently, Taiwan’s school education is under the big pressure of low birth rate, reducing the number of school classes and also reducing the number of students in each class. In the other way, Private Bilingual Elementary Schools are expended and grew fast each year. Private Bilingual Elementary Schools are increasing in school classes and students numbers in each class. Parents in Taiwan are willing to pay more expense to invest children’s education in bilingual learning environment. Taichung City is the top city where established the largest number of bilingu

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ZHI, LIN JIAN, and 林建志. "Study on the Recognition & Operation of School Marketing Strategy." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/47428548340582747761.

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碩士<br>國立高雄師範大學<br>教育學系<br>91<br>This study aims at discussing the discrepancy of recognition and practical operation of marketing strategy, specifically referring to the recognition of educators working in the middle schools of Kaohsiung City with different backgrounds on school marketing systems & current status, as well as individual importance in the strategy, demand measures and constraints of the system, etc. in all through the collection and analysis of related documents. The questionnaire survey method has been mainly applied to 830 people who work as educators in public and private mid

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HSU, Li Ching, and 許麗卿. "The Study of Brand Marketing Strategy of Junior High School." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/73742173399725092749.

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碩士<br>國立臺灣師範大學<br>教育學系在職進修碩士班<br>102<br>This study aims to understand the current brand marketing strategy of junior high school in New Taipei City and to explore the viewpoints of faculty member and staff with different background toward the brand marketing strategy. Facilitated with questionnaire survey, the study is targeting the faculty members and staff of 79 junior high schools in New Taipei City, including principals, school administrator, division director, teachers, and full-time staff. A total number of 473 are recovered while 525 questionnaires were issued. The data is processed by

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Chiu, Li-Ping, and 邱莉萍. "A Study of Marketing Strategy, Competitive Advantage and School Recognition for the PrivatePrimary Schools." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/97446488098027357524.

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碩士<br>國立臺中教育大學<br>事業經營碩士學位學程<br>101<br>Prior researches of marketing strategy, competitive advantageand recognition are mostly concentrated inthe business sector. Many studies of schoolmarketing strategies focused on one schoolandfailedtoextendthe sampling coverage. This study investigates the relationships between marketing strategy, competitive advantage and school recognition for the majority of the private primary schools in Taichung. This study analyzes the differences of school recognition between school staff and parents with different demographic background. This study usesstratified s

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Tseng, Yi-Ju, and 曾忻茹. "The Study of the School Characteristics Marketing Strategy on Parental Selection of Kid’ Schools." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/78112471646314425495.

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碩士<br>元智大學<br>資訊社會學碩士學位學程<br>101<br>This study aimed to investigate the effects of marketing strategies for on the operating characteristics of school the parental choice of schools. First, analysing the relationship of elementary school characteristics and marketing strategies; followed by analysis of the relationship between school marketing strategies and parental choice of schools. The study was based on data collected from elementary schools in Taoyuan County schools grade one parents for the survey. By stratified random sampling, 638 parents in 11 schools were chosen. Among them, 564 su

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Li, Yu-chiou, and 李昱秋. "The relationships among school marketing strategy, school image, school satisfaction, and the factors of school choice of public high schools in Pingtung." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/21803044425504556481.

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碩士<br>國立屏東教育大學<br>教育行政研究所<br>100<br>Due to the phenomenon of the low birth rate and school choice, the biggest challenge that schools are facing is enrollment. The government will carry out 12-year compulsory education in 2014, so that most students enter upper secondary schools and junior colleges without exam. The most important issue of school management is how to win the parents'' favor, and then bring their children into schools. This study uses questionnaire survey method. The research sample are the parents of the seventh grade students of public high schools in Pingtung. The

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PEN, CHENG-YI, and 潘政義. "A study of explore the current practice of the school marketing in elementary schools and the teachers’ cognition and operation on school marketing strategy." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/59999259458953277011.

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碩士<br>國立屏東教育大學<br>教育行政研究所<br>101<br>The purpose of this study is to explore the current practice of the school marketing in elementary schools and the teachers’ cognition and operation on school marketing strategy. The study adopts questionnaire investigation methods and the subjects of this study were 342 elementary school staffs including principals, chairmen, chiefs, and teachers in eight public elementary indigenous areas of Pingtung County. Collect the data by using the survey questionnaire, statistical methods employed in this study were: frequency distribution, percentage, sort, means,

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Shyu, Li-Lin, and 許莉琳. "A study of relationship between school marketing strategy, school image and parents’ satisfaction in Taitung elementary schoolsA study of relationship between school marketing strategy, school image and parents’ satisfaction in Taitung elementary s." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/x8sj43.

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碩士<br>國立臺東大學<br>教育學系(所)<br>98<br>The research inquired the cognitive condition of elementary school parents in Taitung on the school marketing strategy, school image and parents’ satisfaction. In addition, the research analyzed the significant difference of parents with different background on the school marketing strategy, school image and parents’ satisfaction as well as the relationships between the school marketing strategy, school image and parents’ satisfaction. The research methods adopted literature analysis and questionnaire survey. Participants were 922 parents in the ten elementary

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Chang, Yin-Chien, and 張茵倩. "A Study of the Relationships among Principal’s Strategic Leadership, Marketing Strategy, and School Innovative Management Effectiveness in Elementary Schools." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/46458197121296699355.

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博士<br>國立臺北教育大學<br>教育經營與管理學系<br>102<br>This study is to investigate the situation, difference and its relation of elementary school principal’s strategic leadership, marketing strategy and school innovative management effectiveness, according to the research background and motivation, objectives and answer questions pending in elementary schools in Tainan City serving teachers for the study. Document analysis research methodology, questionnaires conducted in order to collect quantitative and qualitative information. Department of the research process to collect, collate, refer to the relevan

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Hsueh, Pu-Wen, and 薛普文. "A Study on Small-Scale Elementary Schools Parents' Perception toward School Marketing Strategy and School Satisfaction in Taichung City." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/75793350374938187610.

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碩士<br>中臺科技大學<br>文教事業經營研究所<br>101<br>A Study on Small-Scale Elementary Schools Parents¡ Perception toward School Marketing Strategy and School Satisfaction in Taichung City. Abstract The purposes of this study were to investigate the relationship of the Taichung small-scale elementary schools parents¡ perception toward educational marketing and school satisfaction,and also examined the differences between parents with different background variables. This study expected to use parents¡ perception toward school marketing as predictors of school satisfaction. The research methods adopted literatur

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Ting-Fang, Lin, and 林廷芳. "The Study on School Marketing Strategy and School Brand Performance of Senior High Schools and Vocational High Schools in Taipei City." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/63379522696448712085.

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碩士<br>臺北市立教育大學<br>教育行政與評鑑研究所碩士班<br>97<br>The purpose of the study was to investigate the current conditions of school marketing strategy and school brand performance of senior high schools and vocational high schools in Taipei City. Also, the study analyzed the differences between school marketing strategy and school brand performance in school environmental variables and the awareness of personal variables, investigating the relationship between school marketing strategy and school brand performance. Finally, this study tried to verify these factors for prediction. Questionnaire survey was

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Hung, Ping Chang, and 洪秉彰. "School marketing strategy of senior high schools and vocational high schools: A study of schools in North Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/26802743830483310914.

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碩士<br>國立政治大學<br>教育行政與政策研究所<br>99<br>The main purpose of the study is to investigate how marketing strategies operate in senior high schools and vocational high schools currently. The research method this study adopted is survey research. Data were collected from 630 teachers of senior high schools and vocational high schools in north Taiwan. There are 561 valid samples used in this study, and the usable rates were 89.04％. The collected data were analyzed by the statistical methods of descriptive statistics, t-tset, one-way ANOVA, Pearson product-moment correlation, and structural equation mode

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Yi-Ying, Lin, and 林依盈. "A Study of Elementary School Competitive advantage, Marketing Strategy and Organizational Performance." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/06161050705965620814.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>97<br>The purpose of this research is to discuss primary school staffs’ perceptions towards school competitive advantage, marketing strategy and organization performance. Re-lated literature is reviewed and explored. The main research method is to investigate by questionnaires, and 313 effective samples are picked from teachers of Tai- Chung County. Statistical methods employed in this research are: frequency distribution, mean, standard deviation, factor analysis, Pearson’s correlation coefficient, regression analysis method. The conclusions of this research ar

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WU, YI-HSUAN, and 吳怡萱. "The Influences of Marketing Strategy on the Performance of Private Elementary School." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y7nhgk.

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碩士<br>國立屏東大學<br>文教事業經營碩士在職學位學程<br>106<br>The purpose of this study is to explore the influences of marketing strategy on the non-profit service organization. 　　First, we explore the meaning of 4P, 7P, and service triangle. Second, service triangle is used to see its’ influence of this case. Third, this study gives effective suggestions to other schools of the same type. 　　According to the results of the study, we made the following conclusion: 　　On the external marketing strategy, the first reason for parents to choose this school is excellent product (course).Second is the convenient location

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WANG, HSIU-TING, and 王秀庭. "A Study of Parents Perceptions of EFL Cram School Franchise Marketing Strategy." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/akd78f.

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碩士<br>正修科技大學<br>經營管理研究所<br>104<br>Abstract In Taiwan, the average age of learning English is declining year by year; most parents seek relevant channels to expose their children to English learning as early as possible despite a ban from the government. The purpose of this study is to understanding what factors parents would consider while choosing EFL cram schools for their children. The participants were parents with kids who are studying in kindergartens or elementary schools, or they have once sent children to EFL cram schools in Kaohsiung city in Taiwan. After analyzing the data, this res

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Liao, Fang-Min, and 廖芳敏. "A Study of the Education Difficulties and School Marketing Strategy Regarding Small Schools in Remote Areas." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65242303675557757233.

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碩士<br>國立屏東教育大學<br>教育行政研究所<br>99<br>This study examines the degree of perception of education difficulties regarding small schools in remote areas undergoing transformation, and the education personnel’s perception and actual operation of school marketing strategy. This research employed a questionnaire as the primary method of investigation and semi-structured interviews as a supporting method, with the education personnel working in small schools with less than 12 classes in the remote areas in Kaohsiung City as subjects. The collected data were analyzed with descriptive statistics, t test, o

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CHEN, TZU-JUNG, and 陳姿蓉. "A Study on School Marketing Strategy–A Case of Three Elementary Schools in Yun-Lin County." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2t225k.

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碩士<br>康寧大學<br>企業管理研究所<br>106<br>In our society, marketing is closely related to everyone and organizations. School is a nonprofit organization, but due to the limited resources and finance, the only way to survive the competitive rivals is rely on school marketing. School marketing is an approach that uses various marketing strategies in the education market to acknowledge the existence and characteristics of a school so that it increases a school’s reputation and enrollment. As a result, it’s important to use school marketing and to make a more satisfactory for every school. This study is

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Chung, Meng-Jung, and 鍾孟蓉. "A Study on the Marketing Strategy, School Brand and Parent Satisfaction of Elementary Schools in Yunlin." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9p636g.

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碩士<br>國立中正大學<br>教育學碩士在職專班<br>107<br>A Study on the Marketing Strategy, School Brand and Parent Satisfaction of Elementary Schools in Yunlin Meng-Jung Chung Graduate Institute of Education National Cheng Chung University Abstract The purpose of this study is to investigate the current situation of school marketing strategy, school brand and parental satisfaction of Yunlin County Public Primary Schools. This study adopts the questionnaire survey method, taking 382 parents of Public Primary Schools in Yunlin County as the research objects. Using Statistical Package for the Social Sciences (SPSS),

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wang, Wei-Cheng, and 王偉丞. "The Research on the Education Marketing Strategy and School Image of Interrelation in Vocational High School." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/39439828332223308314.

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碩士<br>國立彰化師範大學<br>工業教育與技術學系<br>95<br>The research investigated education-marketing strategic planning, situation of education marketing strategy and school image of vocational high school. Based on variance of background, the research analyzed cognitive difference of education marketing strategy and school image between students and teachers in vocational high school. And got further understanding of connection with education marketing strategy and school image. Research methodology adopted questionnaire survey, the object of study includes second-year students, full-time teachers, teaching an

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LIN, JIA-JING, and 林佳靚. "The Relationship between School Marketing Strategy and Parents’ Satisfaction— A Case Study of Hsinda Elementary School." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/u3szg7.

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碩士<br>高苑科技大學<br>經營管理研究所<br>106<br>This research inquired the cognitive condtion of elementary school parents on the school marketing strategy, and parents’ satisfaction in Kaohsiung city . In addtion, the research analyzed the significant difference of parents with different background on the school marketing strategies and parents’ satisfaction as well as the relationships between the school marketing strategy and parents’ satisfaction. This research methods adopted literature analysis and questionnaire survey. Parcicipants were 177 parents in Hsinda elementary school, and then the valid ret

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LEE, CHUN-CHUEH, and 李純玨. "School Brand Construct and Marketing Strategy – A Case Study of Chang Jung Girls’ Senior High School." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/q6a7c4.

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碩士<br>台灣首府大學<br>教育研究所<br>101<br>School Brand Construct and Marketing Strategy – A Case Study of Chang Jung Girls’ Senior High School This study aimed to investigate the brand building and marketing strategies of Chang Jung Girls’ High School. This study adopts the case study method which makes the-spot observations and interviews at the specific school, and then to collect, collate and analyze any data to identify problems. Next, propose solutions to the problems in order to achieve the set goal. The conclusions and recommendations of this study are as follows: First, the brand connotatio

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Yu, Chan-Tung, and 游蒼棟. "A Study on the School Marketing Strategy and Operations in a Remote Small Junior High School." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/36424147002407860214.

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碩士<br>淡江大學<br>教育政策與領導研究所碩士在職專班<br>96<br>The main purpose of this study is to concern Shimen Junior High School marketing ideas and situations and understands the marketing strategies and its operations of the school. Furthermore, try to discuss the result and difficulty of the marketing strategy. In order to reach the purpose of above, this study mainly takes interview survey primarily and document analysis as auxiliary. The conclusions and suggestions are as following: Conclusion 1.The principal uses multiple way to communicate and coagulates the vision and belief of the school. 2.The prese

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WANG, YUN-YI, and 王韻貽. "A Study of Relationship Among School Marketing Strategy,School Image and Parents’ Satisfaction: take Elementary Schools’ Parents for Example in Taichung." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/c56qt7.

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碩士<br>中臺科技大學<br>文教事業經營研究所<br>105<br>The research inquired the cognitive condition of elementary school parents inTaichung on the school marketing strategy, school image and parents’ satisfaction. In addition, the research analyzed the significant difference of parents with different background on the school marketing strategy, school image and parents’ satisfaction as well as the relationships between the school marketing strategy, school image and parents’ satisfaction. The research methods adopted literature analysis and questionnaire survey. Participants were 600 parents in Taichung,

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LIN, YEN-HSIU, and 林言修. "A Study on Marketing Strategy and Risk Management of Pre-School Swimming Courses." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/f5kw64.

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碩士<br>輔仁大學<br>體育學系碩士班<br>107<br>The purpose of this study was to investigate the marketing strategies and risk management practices of pre-school swimming courses. The researcher conducted semi-structured in-depth interviews with 3 purposively sampled pre-school swimming instructors employed at private swimming schools. He also transcribed the contents of the interviews for coding and analyzing. The results were as follows: (a) in running the programs, some pre-school swimming courses aimed to promote parent-child relation through swimming, whereas others were more business oriented; Japanese

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Kao, Ju-Fang, and 高如芳. "Marketing Strategy of School, Service Quality and Parent Satisfaction.- Case study of Changhua County Sioushuei Elementary School." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/t5awc2.

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碩士<br>康寧大學<br>餐飲管理研究所<br>105<br>The purpose of this study is to investigate the levels of parents’ satisfaction influenced by marketing strategies and service quality of the Changhua County Sioushuei Elementary School, as well as the differences in marketing strategies, service quality, and parents’ satisfaction awareness caused by variables of parents’ background. This study is based on the method of literature review and questionnaire. The case study was conducted by statistical analysis with statistical software SPSS21 on an effective questionnaire, which was delivered to the object – all p

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Lee, Ming-Chen, and 李明真. "The Influence of School Marketing Strategy and School Image on Parents-choice Decisions：The Moderating Effects of Perceived Risk." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/55561177815962909731.

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碩士<br>真理大學<br>管理科學研究所<br>98<br>The trend of lacking children come from the social evolution and the school choice of parents was used, education market appeared the competitive situation of freedom and schools competition was led by parents-choice, in other words, parents have been playing a persuasive role on the decisive choice. The objective of this research was to explore the influence of school marketing strategy and school image on parents-choice decisions and the moderating effects of perceived risk between the Influence of school marketing strategy and school Image on parents-choice

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JO-LAN, LING, and 凌箬嵐. "A Study of Relationship between School Marketing Strategy and Parent’s Satisfaction－Take Keelung Elementary School as the Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6s526y.

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碩士<br>中華科技大學<br>經營管理研究所<br>104<br>This study explored the status in the parental of school marketing strategy and satisfaction at Taiwan Keelung district elementary school. Research methods based on Taiwan Keelung district elementary school students parents as the object, understand the student parents school marketing strategy of awareness and satisfaction survey questionnaire incorporated midway Cause of school leavers, the use of traditional methods of SPSS 20 statistical analysis, In this study, a total of 260 questionnaires were returned 253 questionnaires, the availability is 97.3%, The

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