Relevant bibliographies by topics / Signs of a market segmentation of customers

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Signs of a market segmentation of customers'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Signs of a market segmentation of customers"

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Ou, Tsung-Yin, and Yenming J. Chen. "Optimal Segmentation over a Generalized Customer Distribution." Axioms 10, no. 2 (2021): 98. http://dx.doi.org/10.3390/axioms10020098.

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This paper investigates the impact of consumer preferences on the intensity of competition for companies in a duopoly market. A classical Hotelling’s competition problem will be different if consumers are allowed to distribute non-uniformly. New results in competition intensity are established and conditions for the existence of a subgame perfect Nash equilibrium is identified through a model that considers generic distribution in consumer preferences. A competition strategy is demonstrated to depend on the signs of local change rates of the density function at the endpoints of market segments
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Pavlykivska, O., and U. Plekan. "Financial consulting: trends and features of development in Ukraine." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 59–66. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.059.

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The essence of consulting is investigated in this paper. Historical aspects of development and current trends in the consulting services market in Ukraine are considered. Approaches to consulting classification are given. Ukrainian consulting is at the stage of development, the prospects for further rooting in this industry depend on the process of stabilization of market relations in Ukraine in general. The consulting market is growing quantitatively and professionally. Significant growth in demand in the field of tax consulting and tax risk management is predicted. In this paper the authors
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May, Roxanna, Soyeon Shim, and Antigone Kotsiopulos. "Market Segmentation of Tuxedo Customers." Clothing and Textiles Research Journal 11, no. 1 (1992): 31–38. http://dx.doi.org/10.1177/0887302x9201100105.

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Behe, Bridget K., Timothy A. Prince, and Harry K. Tayama. "Market Segmentation of Supermarket Floral Customers." HortScience 27, no. 5 (1992): 459–62. http://dx.doi.org/10.21273/hortsci.27.5.459.

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A profile of consumer groups who purchased floral products from supermarkets was studied with a 106-item questionnaire developed to determine the domain of issues affecting supermarket floral purchases. Thirty-four factors were identified in factor analysis and formed the basis for cluster analysis. Cluster analysis was performed on survey responses to create five homogeneous consumer segments. Demographic data and floral-purchase factors were used to profile market segments and distinguishing elements. Fourteen factors contributed most to the differences between segments, including factors of
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Bo Liu, Hong, Breda McCarthy, Tingzhen Chen, Shu Guo, and Xuguang Song. "The Chinese wine market: a market segmentation study." Asia Pacific Journal of Marketing and Logistics 26, no. 3 (2014): 450–71. http://dx.doi.org/10.1108/apjml-07-2013-0089.

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Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-se
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Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity.
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Bolton, Ruth N., and Matthew B. Myers. "Price-Based Global Market Segmentation for Services." Journal of Marketing 67, no. 3 (2003): 108–28. http://dx.doi.org/10.1509/jmkg.67.3.108.18655.

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In business-to-business marketing, managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings, where intensive customer contact, extensive customization requirements, and reliance on extrinsic cues for service quality make pricing particularly problematic. The purpose of this article is to develop and test a model of the antecedents of business customers’
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Măgdoiu, Liliana Doina, Helga Silaghi, and Simona Veronica Abrudan Caciora. "Applied Informatics in Marketing Segmentation Models for Oil Industry." Scientific Bulletin of Electrical Engineering Faculty 25, no. 1 (2025): 54–59. https://doi.org/10.2478/sbeef-2025-0009.

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Abstract Market segmentation is a technique used by companies selling oil products in order to identify their target market and then divide customers into distinct groups or niches. Based on a range of demographics, particular needs, consumption priorities, and other psychographic or behavioural factors, market segmentation generates “subsets” of the market. Ignoring the market segmentation phase in the process of marketing petroleum product is equivalent to completely disregarding the target market, which means the company will have no customers and nothing to sell. Increased competitiveness,
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Szolnoki, Gergely, and Dieter Hoffmann. "Consumer segmentation based on usage of sales channels in the German wine market." International Journal of Wine Business Research 26, no. 1 (2014): 27–44. http://dx.doi.org/10.1108/ijwbr-10-2012-0028.

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Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data collected in Germany through a face-to-face interview. 2,000 German consumers answered questions towards the usage of different sales channels when purchasing wine as well as socio-demographic and other behavioural questions. A hierarchical cluster analysis was run, to classify the respondents into segments. F
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Yogesh, Jadhav, and Parasar Deepa. "Customer Segmentation and Buyer Targeting Approach." International Journal of Recent Technology and Engineering (IJRTE) 9, no. 4 (2020): 295–303. https://doi.org/10.35940/ijrte.D5013.119420.

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Nowadays, maintaining customer loyalty and attention span of the customers are major challenges faced by the retail industry. The availability of varied options in the market for similar purposes increases the competition between organizations, to market their product, tremendously. This leads to the need for reinforcement of marketing strategies from time to time. With the advancement of technology, this can be made possible. This paper proposes a systematic approach for targeting customers and providing maximum profit to the organizations. An important initial step is to analyze the data of
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Dissertations / Theses on the topic "Signs of a market segmentation of customers"

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Євченко, Н. Г., Олена Анатоліївна Криклій, Елена Анатольевна Криклий та Olena Anatoliivna Kryklii. "Планування обсягу депозитних ресурсів банку на основі сегментації клієнтської бази". Thesis, Київський національний економічний університет імені Вадима Гетьмана, 2011. http://essuir.sumdu.edu.ua/handle/123456789/63303.

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Обґрунтовано комплексний підхід до планування депозитних ресурсів банку, що передбачає сегментацію клієнтів за групами та розрахунок коефіцієнтів, що характеризують стабільність залишків кожної з груп; оцінку поточного стану клієнтської бази; визначення сформованих тенденцій та прогноз подальшого розвитку.<br>Proposed the integrated approach to the planning of deposit resources of the bank, providing customer segmentation groups and calculation of coefficients that characterize the stability of the balances of each group, assess the current state of the client base, determination of prevailing
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MY, DO TRA. "Apply data mining to segment retail market based on purchasing portfolios." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20774.

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Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. In this industry, customer purchasing behavior needs to be acknowledged not only in specific products, but also the interaction among the whole range of products. Therefore, the motivation for this thesis is to discover a segmentation based on this purchasing behavior among whole range of products, which is called purchasing patter
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Aramayo, Giles Giuliana del Pilar, Cajas Melanie Nuria Rivero, Alcazar Marcos Antonio Tapia, and Rojas Kristhel Carolina Torres. "Plan de negocios para la intermediación del flujo completo de compra habitual entre restaurantes y personas a través de un aplicativo móvil." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626537.

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En la actualidad, los negocios en los aplicativos móviles son unos de los servicios más usados para la vida cotidiana, ya que las nuevas generaciones han cambiado su estilo de compra, el cual es a través de despóticos móviles como smartphones o Tablets. Esto se debe a que se quiere ahorrar más tiempo para la realización de más actividades en el día. La idea de negocio que se está presentando trata de un aplicativo de reservas de mesas, el cual sirve de intermediario entre restaurantes y comensales. El aplicativo lleva el nombre de ROT365, y tiene funciones innovadoras que empieza con la re
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Gustavsson, Christoffer, and Jussi Alaniva. "Segmentering och målgrupper inom gymbranschen : En kvalitativ studie kring gymmens kundlojalitet samt åtgärder för gymkedjor för ökad kundlojalitet i strävan mot lönsamma kundrelationer." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37713.

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The current health trend in Sweden has created a gym industry where the competition hardens for each day. Dominant actors fight for customers and the customers are many. The basic need of being psychically active is with each individual and therefore everyone, in theory becomes potential customers for the gyms. The gyms targets the widest of target groups and invite with slogans like workout for everyone. However, there are problem with maintaining customers who refrain from training or completely leaving the membership. The purpose of this study is to investigate how gyms present segmentation
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CHEN, WEI-LUN, and 陳緯倫. "Research on Market Segmentation and Marketing Strategy of Auto Insurance Customers." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/u453w7.

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碩士<br>銘傳大學<br>企業管理學系碩士在職專班<br>107<br>In recent years, under the liberalization of China's domestic insurance rates and the full opening of the market, Taiwan's property insurance industry is facing a highly competitive environment. Therefore, how can property and casualty insurance companies effectively target different characteristics of customers and develop a marketing strategy for the production and insurance industry? A major topic and challenge. This study is based on the segmentation variables of "Brand Equity" and "Customer Conversion Cost". The customers are classified into "Premium B
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LIN, PO-JU, and 林柏儒. "A Research Based on Lifestyle to study the Relationship between Customers’ Purchasing Behavior and Market Segmentation -An Example of Taiwan Wacoal’s Customers in Taipei Area." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/18184141810960656753.

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碩士<br>實踐大學<br>企業管理研究所<br>94<br>In recent years the feminine consumer’s purchase power ability increased and demands grow up sharply, in the clothing request, is not only for comfort, but for beauty. Women are in pursuit for personal stylish and fashionable, also was similarly is affected in the underwear product demand. At present the domestic feminine underwear market opportunity tended to maturely, approximately has 250 hundred million NT dollars every year the market scales, however the underwear product has the multiplicity, creates each kind of design reserve the backlog, becomes major is
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Cheng, Hsin-Hsien, and 程信賢. "Study on the Purchasing Behavior of the Customers and Market Segmentation of the Mobile Telephone Service --A Case Study for the Customers in Southern Taiwan." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/v69984.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>90<br>Study on the Purchasing Behavior of the Customers and Market Segmentation of the Mobile Telephone Service --A Case Study for the Customers in Southern Taiwan. 　　Influenced by the tendency of liberalization and globalization of telecommunications business. The keen demand of integrated multi-media information services, the speedy communication as well as global roaming capabilities of mobile telephone services have not only changed our ways of communications tremendously but also give a great impact on the infrastructure of our industry and society. The prese
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Wang, Po-Hsun, and 王伯珣. "A Study on the Purchasing Behavior of the Customers and Market Segmentation of the ADSL Broadband Network Service." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/94819132341873002401.

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碩士<br>國立交通大學<br>經營管理研究所<br>90<br>At the beginning of 2001, the 3 fixed network companies which got the running licenses entered the market successively, and structure the goal─ the broadband network which can provide the voice, data and multi-media services. The trend of broadband net has prevailed in the world gradually. The broadband net will progressively replace the nowadays narrowband technique definitely, and become the main stream of accessing to net in the families. According to the FIND’s statistical data, at the end of 2001’s December, Taiwan’s Internet population stood at 7.82 milli
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Wei, Hsieh-Lin, and 魏錫鈴. "A Study on the Purchasing Behavior of the Customers and Market Segmentation of the Mobile Telephone Service --A case study for the customers in Northern Taiwan--." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/39095885656002909001.

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碩士<br>國立交通大學<br>經營管理研究所<br>88<br>A Study on the Purchasing Behavior of the Customers and Market Segmentation of the Mobile Telephone Service --A case study for the customers in Northern Taiwan-- Student: Hsieh-Lin Wei Advisor: Prof. Quang-Hua Chen Institute of Management and Business College, National Chiao Tung University Abstract Influenced by the tendency of liberalization and globalization of telecommunications business and the keen demand of integrated multi-media information services, the speedy communication as well as global r
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CHIH-CHIEN, HUANG, and 黃志建. "A Study on the Purchasing Behavior of Customers and Market Segmentation of the DSC--A Case Study for Taipei District." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/42209415407346953606.

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碩士<br>國立交通大學<br>經營管理研究所<br>90<br>With the tendency to integrate Computer, Communication and Consumer Electronics, DSC（Digital Still Camera）has become the most potential product among the IA. DSC has the following features: photography & browse at the same time, easy operation, easy edition and smooth transmission. The purpose of this research is to understand what kinds of product attributes DSC consumers would pay most attention to. In addition, to discuss the differences in product preferences from the point of market segment may be helpful to the companies to make their marketing strategy
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Books on the topic "Signs of a market segmentation of customers"

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D, Wiersema Frederik, ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Addison-Wesley Pub. Co., 1997.

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Fred, Wiersema, ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. HarperCollins, 1995.

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Wiersema, Frederik D. (Frederik Derk), ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Addison-Wesley Pub. Co., 1995.

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B, Miller Robert. Successful large account management: How to hold on to your most important customers and turn them into long-term assets. 2nd ed. Kogan Page, 2004.

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Falkenstein, Lynda. Nichecraft: Using your specialness to focus your business, corner your market, and make customers seek you out. HarperBusiness, 1996.

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Falkenstein, Lynda. Nichecraft: Using your specialness to focus your business, corner your market, and make customers seek you out. HarperBusiness, 1996.

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E, Hall Robert. The streetcorner strategy for winning local markets: Right sales, right service, right customers, right cost. Performance Press, 1994.

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Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

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The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu
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Divide and conquer: Target your customers through market segmentation. Wiley, 1998.

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Webber, Harry. Divide and Conquer: Target Your Customers Through Market Segmentation. Wiley & Sons, Incorporated, John, 2008.

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Book chapters on the topic "Signs of a market segmentation of customers"

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Raulerson, Peter, Jean-Claude Malraison, and Antoine Leboyer. "Market Segmentation." In Building Routes to Customers. Springer New York, 2009. http://dx.doi.org/10.1007/978-0-387-79951-3_3.

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Gdonteli, Krinanthi, Pinelopi Athanasopoulou, and Nikos Papaiakovou. "Using Social Media as a Marketing Tool in Sport Tourism Firms." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_78.

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AbstractThe purpose of this study is to investigate the use of Social Media (SM) as a marketing tool by Greek sport tourism businesses at each stage of the consumer decision making process. Specifically three stages are analyzed, before, during, and after the consumption experience. In total, 20 interviews were conducted with managers of Sport Tourism businesses using a semi-structured questionnaire. The sample was split into two groups, 6 companies that have scientific knowledge of marketing and use it in their strategy (A Group) and 14 firms that treat marketing as a supplementary process th
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Baines, Paul, Sara Rosengren, and Paolo Antonetti. "Market Segmentation and Positioning." In Marketing. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780192893468.003.0010.

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This chapter notes the principles of market segmentation and the segmentation, targeting, and positioning (STP) process. It defines marketing segmentation as the division of a mass market into distinct and identifiable groups or segments, each of which is defined by common characteristics and needs and displays similar responses to marketing actions. Marketers primarily use the STP process to identify which potential customers they should focus on. The chapter then details the similarity and differences between consumer and business-to-business market segmentation. It explains the concept and
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Calvo-Porral, Cristina. "Profiling Mobile Service Customers in the Spanish Market." In Research Anthology on Concepts, Applications, and Challenges of FinTech. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8546-7.ch031.

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This research aims to examine whether different user groups exist in the mobile services industry and to profile and characterize them in order to provide management recommendations for mobile service companies. To examine the users' behavior in the mobile services sector, customer segmentation by means of factor analysis and k-means cluster analysis is developed with data from 443 mobile service users. Further, a Manova test is conducted to confirm differences among the obtained user segments. Mobile service customers cannot be seen as a homogenous group, since different customer profiles coe
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Calvo-Porral, Cristina. "Profiling Mobile Service Customers in the Spanish Market." In Impact of Mobile Services on Business Development and E-Commerce. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0050-7.ch011.

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This research aims to examine whether different user groups exist in the mobile services industry and to profile and characterize them in order to provide management recommendations for mobile service companies. To examine the users' behavior in the mobile services sector, customer segmentation by means of factor analysis and k-means cluster analysis is developed with data from 443 mobile service users. Further, a Manova test is conducted to confirm differences among the obtained user segments. Mobile service customers cannot be seen as a homogenous group, since different customer profiles coe
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Bathla, Devesh, Raina Ahuja, and Amandeep Singh. "Impact of Customer Segmentation and Customer Loyalty With Reference to Big Data." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5897-6.ch019.

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Today, the businesses and market are all about data. So, this research work is focusing on performing segmentation analysis on customers and how important it is for a brand to retain their customers in such a competitive market. The background used for the customer segmentation are loyalty programs; they play a major role. All the major brands make best use of data in their loyalty program and target their customers accordingly. Success of every organization depends on the satisfaction of customers, which comes in the picture only when a brand is able to target rightly and retain them. The obj
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Jones, Peter, and Peter Robinson. "Winning Customers and Competing Effectively." In Operations Management. Oxford University Press, 2019. http://dx.doi.org/10.1093/hebz/9780198724353.003.0003.

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This chapter discusses how to win over customers while competing effectively in the market. It looks at the concept of order qualifiers (OQs) as characteristics of a product or service with recognized quality standards, while order winners (OWs) are those characteristics that contribute to winning business from customers. The chapter lists the five main performance objects: cost, quality, flexibility, dependability, and speed. It then discusses the seven types of market structures such as perfect competition, imperfect competition, oligopoly, duopoly, monopoly, oligopsony, and monopsony. Addit
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"Market-Segmentation Based on Level of Reduction of Risk of Misinforming via Adjusting Information." In Advances in Linguistics and Communication Studies. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8800-3.ch011.

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This chapter explores the problem of market segmentation from the point of view of misinforming. To reduce the negative outcomes of wrong purchase decisions, customers often need additional information. The cost of providing such additional details in reducing the risk of wrong decision caused by misinforming allows a justifiable way to split the population of potential clients into categories. This represents market segmentation based on the ability of potential customers to interpret provided information.
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Agudo-Peregrina, Ángel F., Julián Chaparro-Peláez, and Ángel Hernández-García. "New Market Segmentation Paradigms and Electronic Commerce Adoption." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch062.

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The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an o
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Agudo-Peregrina, Ángel F., Julián Chaparro-Peláez, and Ángel Hernández-García. "New Market Segmentation Paradigms and Electronic Commerce Adoption." In Electronic Payment Systems for Competitive Advantage in E-Commerce. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5190-6.ch004.

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The purpose of this chapter is to offer a better understanding of online shoppers’ behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an o
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Conference papers on the topic "Signs of a market segmentation of customers"

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Dobrovolschi, Marina. "Health tourism market segmentation." In International Scientific Conference ”Development Through Research and Innovation - 2024”, 4th Edition. Academy of Economic Studies of Moldova, 2025. https://doi.org/10.53486/dri2024.11.

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Health and tourism are viewed together as a growing industry based on strong opportunities to develop a new face of healthcare away from home. These social and economic sectors have different aims, creating a way for profitable business. Health units become entrepreneurs, and patients are targeted as customers. The study's main objective is to show the importance of market segmentation strategy, which entrepreneurs view as an opportunity to gain present customers for their future products or services. It is qualitative research based on semi-structured interviews of 12 people (3 doctors, 3 tou
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Yoon, Young Seog, Hyun-Woo Oh, and Kwangroh Park. "Mining Twitter to Identify Customers’ Requirements and Shoe Market Segmentation." In 2018 International Conference on Information and Communication Technology Convergence (ICTC). IEEE, 2018. http://dx.doi.org/10.1109/ictc.2018.8539363.

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Sang-Chul Lee, Jun-Yong Xiang, and Lin-Bo Jing. "Who are the target customers in Chinese online game market?: segmentation with a two-step approach." In IEEE International Conference on e-Business Engineering (ICEBE'05). IEEE, 2005. http://dx.doi.org/10.1109/icebe.2005.130.

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Park, Seyoung, and Harrison M. Kim. "Data-Driven Customer Segmentation Based On Online Review Analysis and Customer Network Construction." In ASME 2021 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/detc2021-70036.

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Abstract Recently, many studies on product design have utilized online data for customer analysis. However, most of them treat online customers as a group of people with the same preferences while customer segmentation is a key strategy in conventional market analysis. To supplement this gap, this paper proposes a new methodology for online customer segmentation. First, customer attributes are extracted from online customer reviews. Then, a customer network is constructed based on the extracted attributes. Finally, the network is partitioned by modularity clustering and the resulting clusters
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Hsueh, Chao-Yi, Pei-Ming Chen, and Kaung-hwa Chen. "A study of chain hotel service factors and market segmentation for mobile commerce customers: Using mobile application services as an example." In 2017 International Conference on Applied System Innovation (ICASI). IEEE, 2017. http://dx.doi.org/10.1109/icasi.2017.7988507.

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Hou, Jiang-Liang, and Ting-Gin Chen. "An RFID-Based Shopping Service System for Retailers." In ASME 2009 International Manufacturing Science and Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/msec2009-84305.

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With the rapid development of global economy and great improvement on life quality of consumers, the consumer shopping behaviors have been changed significantly. Modern retailers have put intensive effort on merchandise arrangement in order to satisfy the consumer demands on merchandise shopping. However, most retailers do not provide satisfactory shopping services to customers. For instance, without a customized shopping recommendation for each individual customer, consumers have to spend a lot of time for merchandise selection. Furthermore, most large-spaced retailers merely utilize signs in
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Panfil, Cristina, and Profira Cristafovici. "Payment market in the Republic of Moldova: limits and development opportunities." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.53.

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In the context of the digitalization of economies, new technologies and financial solutions that have emerged, contribute significantly to the development of the financial system. In this context, financial payment services register a remarkable evolution, contributing to solving the problems of the population and the economic agents in the field of payments. It is interesting to what extent the Republic of Moldova has advanced in the assimilation of new financial services offered by providers in the last period and what are the possibilities for their development in the future. In this articl
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Kovač, Rade. "The Primary Objective of any Business is to Build Sustainable Competitiveness in the Market." In 7th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/eraz.2021.207.

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Building a competitive advantage in the market is the basic goal of every company and represents an organizational ability to create signif­icantly more value for the customer and differentiate itself from its compet­itors. It also represents the power of the company to adapt and respond to customer demands and desires and the challenges of competition that arise in times of daily change and dynamic environment of the company, it serves as the ability of the company to consistently, in the long-term, beat its com­petitors in the market. The competitive advantage of a company consists of owning
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Tan, Changbai, Theodor Freiheit, Kira Barton, Mihaela Banu, and S. Jack Hu. "Robustness Optimization of Product Assembly Architecture for Personalization." In ASME 2020 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/imece2020-23654.

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Abstract Personalization has received extensive attention as a new manufacturing paradigm to address increased market demand for personalized products. An open product architecture that assembling common, customized, and personalized modules is regarded as a key enabler for product personalization, which can deliver one-of-a-kind products for individual customers at near mass production efficiency. Offering the best product architecture should consider the variations in design variables and parameters that influence the performance of a product architecture. This is especially true when design
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Radulescu, Bogdan Alexandru, and Victorita Radulescu. "Strategic Management and Operational Energetic Education, Opportunity for Future Small Developers and Entrepreneurs." In ASME 2021 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/imece2021-71102.

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Abstract Romania, as part of the EU has adopted new legislation concerning international energetic exchanges, based on the rules of cooperation. This paper illustrates some new concepts and essential steps in engineering education and beyond. International rules and their implementation at national level need to be adapted to the new financial and economic realities, quite important, especially in the actual economic pandemic context. All rules and regulations are based on the market economy interconnected to the international grids, necessary in the development of business opportunities. The
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Reports on the topic "Signs of a market segmentation of customers"

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Romero Haddad, Celene, Katia Inés De la Puente, and Sami Gabriel Coavas Blanquicet. The Art of Market Research: “How to understand and conquer your customers”. Ediciones Universidad Cooperativa de Colombia, 2023. https://doi.org/10.16925/gcnc.98.

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This lecture note emphasizes the value of market research and how to use it to create profitable business ideas. It specifically covers the value of comprehending customers and the measures required to achieve so. Additionally, the various approaches of market research, both quantitative and qualitative, are discussed along with their benefits and drawbacks. It also highlights the various market segmentation techniques, such as regional and demographic segmentation, and how competition analysis and market demand may aid a business in creating a successful marketing plan.
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Payment Systems Report - June of 2020. Banco de la República de Colombia, 2021. http://dx.doi.org/10.32468/rept-sist-pag.eng.2020.

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With its annual Payment Systems Report, Banco de la República offers a complete overview of the infrastructure of Colombia’s financial market. Each edition of the report has four objectives: 1) to publicize a consolidated account of how the figures for payment infrastructures have evolved with respect to both financial assets and goods and services; 2) to summarize the issues that are being debated internationally and are of interest to the industry that provides payment clearing and settlement services; 3) to offer the public an explanation of the ideas and concepts behind retail-value paymen
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