Academic literature on the topic 'Strategic Communication'

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Journal articles on the topic "Strategic Communication"

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Vineet, Kaul. "Strategic Corporate Communications." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 803–20. https://doi.org/10.31142/ijtsrd2355.

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During the last decade Strategic communication has emerged as a global field of communication research. Scholars are locked in intense debate on the deliberate purposive use of communication since there is no common understanding to answer what is the core prospective and benefits of strategic communication. Despite these forms of institutionalization, there is still no universal understanding of the pillars on which the field rests. What are the core perspectives and benefits of strategic communication Are we using appropriate conceptualizations of communication and strategy How does it diffe
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Estaswara, Helpris, Umar Halim, and Badari Burhan. "Memaknai Strategic Communication." CoverAge: Journal of Strategic Communication 11, no. 1 (2020): 1–11. http://dx.doi.org/10.35814/coverage.v11i1.1725.

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Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic comm
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Kluka, Darlene A. "Strategic Sport Communication." International Journal of Sport Communication 1, no. 1 (2008): 132–34. http://dx.doi.org/10.1123/ijsc.1.1.132.

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HAGENBACH, JEANNE, and FRÉDÉRIC KOESSLER. "Strategic Communication Networks." Review of Economic Studies 77, no. 3 (2009): 1072–99. http://dx.doi.org/10.1111/j.1467-937x.2009.591.x.

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Men, Linjuan Rita. "Strategic Internal Communication." Management Communication Quarterly 28, no. 2 (2014): 264–84. http://dx.doi.org/10.1177/0893318914524536.

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Henry, Jake, and Aaron Woody. "Strategic Principal Communication." Journal of School Public Relations 34, no. 4 (2013): 370–76. http://dx.doi.org/10.3138/jspr.34.4.370.

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Hallahan, Kirk, Derina Holtzhausen, Betteke van Ruler, Dejan Verčič, and Krishnamurthy Sriramesh. "Defining Strategic Communication." International Journal of Strategic Communication 1, no. 1 (2007): 3–35. http://dx.doi.org/10.1080/15531180701285244.

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Laskin, Alexander V. "Strategic Financial Communication." International Journal of Strategic Communication 8, no. 3 (2014): 127–29. http://dx.doi.org/10.1080/1553118x.2014.915659.

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AMCUAB, KONSTANTIN. "STRATEGIC PLANNING FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MODEL OF COMMUNICATION." Communicology 8, no. 3 (2020): 63–72. http://dx.doi.org/10.21453/2311-3065-2020-8-3-63-72.

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The article considers the strategic management carried out on the basis of a strategic plan, which includes among the main provisions and components of models for applying methods and methods of communication. According to the author, strategic communication planning is a process of bringing the communication structure and function in line with the main goals of the organization. The so-called strategic communications matrix, which is the focus of marketing research, includes those communication models that fit into the system of strategic communications, involve all stakeholders in the commun
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Betz, David. "Communication Breakdown: Strategic Communications and Defeat in Afghanistan." Orbis 55, no. 4 (2011): 613–30. http://dx.doi.org/10.1016/j.orbis.2011.07.007.

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Dissertations / Theses on the topic "Strategic Communication"

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Kolotilin, Anton. "Essays on strategic communication." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/72838.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2012.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 105-108).<br>The first chapter studies optimal information revelation with one-sided asymmetric information. A sender chooses ex ante how her information will be revealed ex post. A receiver obtains both public information and information revealed by the sender, and then takes one of two actions. The sender wishes to maximize the probability that the receiver takes the desired action. The sender optimally reveals only whether the
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Ekmekçi, Handan Tirit Ergül Emre. "Strategic Brand Communication Product Design/." [s.l.]: [s.n.], 2007. http://library.iyte.edu.tr/tezler/master/endustriurunleritasarimi/T000613.pdf.

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Zhao, Wenbo. "Three essays on strategic communication games." Thesis, University of Bristol, 2016. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.715787.

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Vaccari, Federico. "The political economy of strategic communication." Thesis, University of Essex, 2018. http://repository.essex.ac.uk/22362/.

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This thesis contains three chapters exploring the implications of strategically biased information on political outcomes. The first chapter studies how a politically motivated media outlet misreports information in order to endorse its preferred candidate during an election. The task of identifying the reporting strategy through which an interested outlet can influence the decision of voters is non-trivial as there are many ways in which this can be done. I show that there is only one plausible equilibrium, where the media outlet ``pools'' information in a way that sways the decision of the me
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Nguyen, Quyen, and Quyen Nguyen. "Strategic Communication Games: Theory and Experiments." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621306.

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This dissertation focuses on the topic of information design and information exchange between economic agents theoretically and experimentally. In the first section of my dissertation, I revisit the classic problem of product information revelation using a new theoretical framework developed by Kamenica and Gentzkow (2011). In the second section of my dissertation, I design an experimental test of the predictions of Kamenica and Gentzkow (2011), an influential paper that has provided the theoretical foundations for many models in the information design literature. In the last section, I look a
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Govender, Thomas. "Changing employee behaviour through strategic communication." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29699.

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Businesses that actively engage in integrated internal communication practices should theoretically be more likely to foster employee engagement during change management interventions. Competitive forces and a dynamic business environment compel most organisations to continuously review the relevance of their current business operating model. As a result, organisations develop new strategies or revise existing ones. Part of the change management process of executing a strategy is the ability to communicate it to employees, in a manner that ensures alignment between strategy and employee. The c
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Johansson, Sophia. "Communicating information during Covid-19 : Analysing strategic communication in a Swedish institution." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448139.

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On 11 March 2020 the World Health Organization (WHO) proclaimed the corona outbreak to be a pandemic, and on the same day, the first Swede, a person in his upper 70s, died of Covid-19. The Covid-19 pandemic had a significant impact on school settings and affected higher education globally. Students faced sudden changes to their lives and relied upon written messages for directives.  This study investigated Uppsala University in Sweden as a case study. The purpose of this study was twofold: to examine strategic communication by Uppsala University aimed at students during the Covid-19 crisis, an
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Fukalová, Urszula. "Marketingová a komunikační strategie pro firmu Lackfolie,s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162339.

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The aim of this thesis is to analyze the current marketing and communication strategy of the company Lackfolie s.r.o. This thesis is divided into two parts - theoretical and practical. As for the theoretical part, it deals with the notion of marketing, it describes the overall marketing process and the individual parts of the marketing mix. In the first chapter of the practical part the company Lackfolie s.r.o. is presented. It is followed by the strategic analysis and the desription of the current corporate strategy. The last chapter concentrates on the recommendations connected to the market
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Williston, John. "Toward a Strategic Communication Plan for the Afghanistan Humanitarian Intervention Mission." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32244.

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Strategic communication planning and its requirements have evolved considerably over the past 20 years as a reflection of the needs of our changing world; people, technology and the requirement for military and civilian actors to work together. Nowhere has this change been more pronounced than with the development of international humanitarian intervention missions that necessarily involve military and international aid actors working in mutual dependence in areas of natural and man-made crises. Using the 2007-2011 period of the combined war and humanitarian intervention mission in Afghanistan
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Ask, Beatrice. "How to influence and improve peace negotiations and conflict resolutions by communication: A comparative analysis of nonviolent communication and strategic communication, applied to one case study." Thesis, Uppsala universitet, Teologiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-295616.

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This thesis approaches the topic of communication strategies that can influence and improve peace negotiations and conflict resolutions. The aim of this thesis is to highlight ways in which the use of communication can possibly pave the way towards a world with less conflicts by researching two communication approaches called nonviolent communication and strategic communication. To achieve a greater understanding of the two communication models, they will be applied to the case study of the Cuban Missile Crisis. Consequently, this thesis will also include a comparative analysis which will high
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Books on the topic "Strategic Communication"

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Falkheimer, Jesper, and Mats Heide. Strategic Communication. Routledge, 2018. http://dx.doi.org/10.4324/9781315621555.

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Falkheimer, Jesper, and Mats Heide. Strategic Communication. 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003168997.

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Heath, Robert, and Anne Gregory. Strategic Communication. SAGE Publications Ltd, 2014. http://dx.doi.org/10.4135/9781473915497.

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1952-, Daly John A., and Wiemann John M, eds. Strategic interpersonal communication. Erlbaum, 1994.

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Stanton, Richard. Corporate Strategic Communication. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-54408-7.

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Dahlman, Susanne, and Mats Heide. Strategic Internal Communication. Routledge, 2020. http://dx.doi.org/10.4324/9781003005728.

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Thornton, Gail S., Viviane Regina Mansi, Bruno Carramenha, and Thatiana Cappellano, eds. Strategic Employee Communication. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-97894-9.

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Argenti, Paul A. Strategic corporate communication. Tata McGraw-Hill Pub. Co., 2007.

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Ainsworth, Judith, and Marcel Robles. Crisis and Strategic Communication. SAGE Publications, Inc., 2021. http://dx.doi.org/10.4135/9781071868027.

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Okigbo, Charles C., ed. Strategic Urban Health Communication. Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4614-9335-8.

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Book chapters on the topic "Strategic Communication"

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Falkheimer, Jesper, and Mats Heide. "The future of strategic communication – communication value and the communicative organization." In Strategic Communication, 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003168997-12.

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Luetke Lanfer, Hanna. "Strategic Communication." In Through a Lens of Scarcity. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34914-1_2.

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Fadipe, Ayinla, and Abiodun Salawu. "Strategic communication." In Strategic Communications in Africa. Routledge, 2021. http://dx.doi.org/10.4324/9781003224297-2.

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Coombs, W. Timothy, and Jennifer L. Harker. "Sport Communication, Strategic Communication, and Strategic Sport Communication." In Strategic Sport Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003031161-2.

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Mahoney, James. "Strategic communication counselling." In Strategic Communication, 3rd ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003317579-14.

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Falkheimer, Jesper, and Mats Heide. "What is communication?" In Strategic Communication. Routledge, 2018. http://dx.doi.org/10.4324/9781315621555-2.

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Falkheimer, Jesper, and Mats Heide. "What is communication?" In Strategic Communication, 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003168997-3.

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Dimitrov, Roumen. "Communication and silence." In Strategic Silence. Routledge, 2017. http://dx.doi.org/10.4324/9781315657851-8.

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Mahoney, James. "The nature of strategic communication." In Strategic Communication, 3rd ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003317579-3.

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Mahoney, James. "A reflection." In Strategic Communication, 3rd ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003317579-15.

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Conference papers on the topic "Strategic Communication"

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Alvarez Huarhua, Juan Rodolfo, and Avid Roman-Gonzalez. "Strategic Communication Network Infrastructure Proposal for Earth Station on Mars." In IAF Space Communications and Navigation Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078363-0103.

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Mesaroş, Florin, and Irina Antoaneta Tănăsescu. "Integrated Strategic Communication in Romanian Organizations." In 2nd International Conference Global Ethics - Key of Sustainability (GEKoS). LUMEN Publishing House, 2021. http://dx.doi.org/10.18662/lumproc/gekos2021/18.

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The strategic communication goes beyond the area of public relations and focuses mainly on strategies that create, develop, and control the success of an organization. Strategic communication also includes traditional practices of institutionalized organizational communication to use the messages much more easily when interacting with internal and external stakeholders. Wishing to find a better strategy to programme any internal or external communication, the organizations develop different kinds of strategic plans meant to support the management process, starting with the mission and vision s
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Feinberg, Yossi. "Strategic communication." In hte 13th Conference. ACM Press, 2011. http://dx.doi.org/10.1145/2000378.2000379.

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Đokić, Ines, and Katarina Njegić. "Modern Marketing Communication." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_5.

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Đokić, Ines, and Katarina Njegić. "Digital Communication Strategy." In 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2020. http://dx.doi.org/10.46541/978-86-7233-386-2_18.

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Pereira, Leandro, Tomas Durao, and Jose Santos. "Strategic Communication and Barriers to Strategy Implementation." In 2019 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE, 2019. http://dx.doi.org/10.1109/ice.2019.8792813.

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"Information and communication technology." In 2007 International Forum on Strategic Technology. IEEE, 2007. http://dx.doi.org/10.1109/ifost.2007.4798653.

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Dobó, Robert. "Source Prestige in Covid-19 Communication." In 26th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2021. http://dx.doi.org/10.46541/978-86-7233-397-8_127.

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Hámori, Tamás Tibor, and József Poór. "Internationalization and Globalization – Concept, Interpretation and Communication." In 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2020. http://dx.doi.org/10.46541/978-86-7233-386-2_3.

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Lazarević-Moravčević, Marija, Ivana Domazet, and Milena Lazić. "Characteristics of Market Communication in Modern Business." In 26th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2021. http://dx.doi.org/10.46541/978-86-7233-397-8_134.

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Reports on the topic "Strategic Communication"

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Reeder, Melanie. The Strategic Communication Plan: Effective Communication for Strategic Leaders. Defense Technical Information Center, 1998. http://dx.doi.org/10.21236/ada345593.

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Pike, Steven L. Communicating Clearly: Differentiating the Operational and Strategic Levels of Strategic Communication. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada535610.

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Risberg, Robert H. Improving the United States' Strategic Communication Strategy. Defense Technical Information Center, 2008. http://dx.doi.org/10.21236/ada478672.

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Julian, Gregory. Transforming the Department of Defense Strategic Communication Strategy. Defense Technical Information Center, 2006. http://dx.doi.org/10.21236/ada449380.

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Ginos, Nathan D. Securitization of Russian Strategic Communication. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada536578.

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Davis, Thomas A. Strategic Communication: A Departmental Transformation. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada521335.

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Kramer, Keith A. Seizing the Strategic Communication Initiative. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada522999.

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Loney, Timothy J. Drafting a New Strategy for Public Diplomacy and Strategic Communication. Defense Technical Information Center, 2009. http://dx.doi.org/10.21236/ada497804.

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Morera Hernández, Coral. Reseña: Comunicación Estratégica/ Review: Strategic Communication. Revista Internacional de Relaciones Públicas, 2016. http://dx.doi.org/10.5783/rirp-11-2016-13-255-258.

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Sherkey, Mark B. Strong Horses-Systems Thinking-Strategic Communication. Defense Technical Information Center, 2009. http://dx.doi.org/10.21236/ada506217.

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