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Journal articles on the topic 'Strategic Communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Vineet, Kaul. "Strategic Corporate Communications." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 803–20. https://doi.org/10.31142/ijtsrd2355.

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During the last decade Strategic communication has emerged as a global field of communication research. Scholars are locked in intense debate on the deliberate purposive use of communication since there is no common understanding to answer what is the core prospective and benefits of strategic communication. Despite these forms of institutionalization, there is still no universal understanding of the pillars on which the field rests. What are the core perspectives and benefits of strategic communication Are we using appropriate conceptualizations of communication and strategy How does it diffe

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Estaswara, Helpris, Umar Halim, and Badari Burhan. "Memaknai Strategic Communication." CoverAge: Journal of Strategic Communication 11, no. 1 (2020): 1–11. http://dx.doi.org/10.35814/coverage.v11i1.1725.

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Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic comm

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3

Kluka, Darlene A. "Strategic Sport Communication." International Journal of Sport Communication 1, no. 1 (2008): 132–34. http://dx.doi.org/10.1123/ijsc.1.1.132.

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4

HAGENBACH, JEANNE, and FRÉDÉRIC KOESSLER. "Strategic Communication Networks." Review of Economic Studies 77, no. 3 (2009): 1072–99. http://dx.doi.org/10.1111/j.1467-937x.2009.591.x.

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5

Men, Linjuan Rita. "Strategic Internal Communication." Management Communication Quarterly 28, no. 2 (2014): 264–84. http://dx.doi.org/10.1177/0893318914524536.

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6

Henry, Jake, and Aaron Woody. "Strategic Principal Communication." Journal of School Public Relations 34, no. 4 (2013): 370–76. http://dx.doi.org/10.3138/jspr.34.4.370.

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7

Hallahan, Kirk, Derina Holtzhausen, Betteke van Ruler, Dejan Verčič, and Krishnamurthy Sriramesh. "Defining Strategic Communication." International Journal of Strategic Communication 1, no. 1 (2007): 3–35. http://dx.doi.org/10.1080/15531180701285244.

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Laskin, Alexander V. "Strategic Financial Communication." International Journal of Strategic Communication 8, no. 3 (2014): 127–29. http://dx.doi.org/10.1080/1553118x.2014.915659.

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9

AMCUAB, KONSTANTIN. "STRATEGIC PLANNING FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MODEL OF COMMUNICATION." Communicology 8, no. 3 (2020): 63–72. http://dx.doi.org/10.21453/2311-3065-2020-8-3-63-72.

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The article considers the strategic management carried out on the basis of a strategic plan, which includes among the main provisions and components of models for applying methods and methods of communication. According to the author, strategic communication planning is a process of bringing the communication structure and function in line with the main goals of the organization. The so-called strategic communications matrix, which is the focus of marketing research, includes those communication models that fit into the system of strategic communications, involve all stakeholders in the commun

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10

Betz, David. "Communication Breakdown: Strategic Communications and Defeat in Afghanistan." Orbis 55, no. 4 (2011): 613–30. http://dx.doi.org/10.1016/j.orbis.2011.07.007.

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11

Stanton, Patricia. "Assessing Organisational Communication: Strategic Communication Audits." Global Business and Economics Review 7, no. 4 (2005): 128. http://dx.doi.org/10.1504/gber.2005.007800.

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12

Paramitha, Janna, and H. H. Daniel Tamburian. "Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik." Prologia 4, no. 1 (2020): 98. http://dx.doi.org/10.24912/pr.v4i1.6440.

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Nowadays digital media hold an important role in people's lives. An important role that has helped the community is the rise of digital media like Instagram.C Channel Indonesia is one of the companies engaged in digital media, which is Instagram. Strategic management on Instagram @cchannel_id is important to be done in order to know the direction of a company. The long and short term strategies of the company are the determinants of the direction the company is headed for. Strategic Direction Instagram C Channel Indonesia wants to make number one digital media for Indonesian women and build co

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13

Ishak, Aswad. "Peran Public Relations dalam Komunikasi Organisasi." Jurnal ASPIKOM 1, no. 4 (2012): 373. http://dx.doi.org/10.24329/aspikom.v1i4.38.

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Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out

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14

Kotys, Nataliia, and Olena Nytka. "COMMUNICATION SUPPORT OF STRATEGIC PLANNING OF THE HEALTHCARE INSTITUTION ACTIVITIES." INNOVATIVE ECONOMY, no. 2 (2023): 64–70. http://dx.doi.org/10.37332/2309-1533.2023.2.8.

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Purpose. The purpose of the article is to substantiate the theoretical and methodological principles of effective organization of communications in the management of a health care institution and to develop recommendations for improving communication support in the process of strategic planning of its development. Methodology of research. The theoretical and methodological basis of the article is the fundamental provisions of modern economic science. General scientific and special methods were used in the research process, in particular: induction and deduction – at the stage of collecting, sy

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15

Argenti, Paul A. "Strategic Communication in the C-Suite." International Journal of Business Communication 54, no. 2 (2017): 146–60. http://dx.doi.org/10.1177/2329488416687053.

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This article explores the ways in which C-suite executives are using corporate communications to execute strategy. Over the past two decades, we have seen a profound shift in how leaders view communications within organizations. This shift has moved from a tactical and superficial focus (speech writing, media placements) to a more strategic and elevated level (developing and implementing strategy through communication, sophisticated measurement using big data to understand constituencies and influence reputation). Thus, the central research question in this article is focused on the following

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16

Christensen, Emma, and Lars Thøger Christensen. "Dialogics of strategic communication." Corporate Communications: An International Journal 23, no. 3 (2018): 438–55. http://dx.doi.org/10.1108/ccij-08-2017-0073.

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Purpose The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions. Design/methodology/approach The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another. Findi

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17

Parikh, Prashant. "Communication and strategic inference." Linguistics and Philosophy 14, no. 5 (1991): 473–514. http://dx.doi.org/10.1007/bf00632595.

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18

Ward, General William E. “Kip.” "Strategic communication at work." Leader to Leader 2011, no. 59 (2010): 33–38. http://dx.doi.org/10.1002/ltl.453.

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19

Carrillo, Maria Victoria. "Strategic Communication in the communications environment of today’s organizations." Comunicação e Sociedade 26 (December 28, 2014): 81–89. http://dx.doi.org/10.17231/comsoc.26(2014).2026.

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This article seeks to clarify the concept of strategic communication as part of the new communications challenges facing today’s firms (Carrillo et al., 2013). Strategic communication has become an academic and professional working field of major importance. Delineating the issues underlying this area of theoretical and professional work is a challenge for scholars of the communication sciences. A correct definition of the concept should respond to the need to include communication as part of senior management’s essential competences, and should comply with a number of pre-defined, long-term o

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Nielsen, Jeppe Agger, and Heidi Houlberg Salomonsen. "Why all this communication?" Scandinavian Journal of Public Administration 16, no. 1 (2012): 69–89. http://dx.doi.org/10.58235/sjpa.v16i1.16210.

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   Public organizations are increasingly paying attention to strategic communication. However, the extant literature on public sector communication is predominantly descriptive, exploring how strategic communication is performed in practice, with little emphasis on why strategic communication has become so popular. Drawing on organizational institutional theory together with reports from a case study of strategic communication in Danish local governments, we take a first step towards explaining “all this communication”. Our results reveal how normative and mimetic institution

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21

Rogovchenko, A. "Strategic communications: the experience of Afghanistan for Ukraine." National Technical University of Ukraine Journal. Political science. Sociology. Law, no. 1(49) (June 8, 2021): 65–72. http://dx.doi.org/10.20535/2308-5053.2021.1(49).232987.

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The article is dedicated to the experience of developing strategic communications in Afghanistan after Taliban regime has lost power and military and humanitarian aid missions came to the country; strengths and weaknesses of strategic communications documents are analyzed, conclusions on success reached in implementing strategic communications are made. The article analyzes strategic communication plans of ISAF NATO, USA Department of Defense and of other international missions active in the country; research papers on this topic were studied. Government efforts in establishing communication w

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22

Melenko, O. S. "STRATEGIC COMMUNICATIONS AND COMMUNICATION STRATEGIES: THE EVOLUTION OF INTERRELATION." Juridical scientific and electronic journal, no. 2 (2023): 696–701. http://dx.doi.org/10.32782/2524-0374/2023-2/168.

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23

Khan, Marty Z. "Strategic Communication with the Islamic World." Connections: The Quarterly Journal 11, no. 3 (2012): 41–51. http://dx.doi.org/10.11610/connections.11.3.03.

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24

Rozaq, Miftahul, and Rah Utami Nugrahani. "Penggunaan Platform Video Pendek Sebagai Strategi Komunikasi Pemasaran Digital untuk UMKM." Jurnal Komunikasi Nusantara 5, no. 1 (2023): 21–30. http://dx.doi.org/10.33366/jkn.v5i1.271.

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The short video platform via social media has become very popular in Indonesia and is one of the main tools for strategic communication for entrepreneurs. However, research regarding the use of short video platforms as a strategic communication tool for entrepreneurship is still limited and has not been discussed in depth. This study aims to identify and classify various uses of short video platforms as strategic communication tools for entrepreneurship. This research was conducted using a qualitative approach using a descriptive case study method with 12 entrepreneurs on the island of Java, I

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25

Gordon, Gregory J. "Strategic Access." Legal Information Management 12, no. 3 (2012): 198–202. http://dx.doi.org/10.1017/s1472669612000461.

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AbstractThere is a revolution afoot in scholarly communication and it is called, Open Access. Whilst Gregory J Gordon is a strong proponent of Open Access, he believes many people are missing the point as more does not mean better, it only means more. Open Access has had a major impact on scholarly communications by reducing the traditional barriers to research. Unfortunately, this has compounded the issues of discovery. Institutional repositories, disciplinary repositories and multi-disciplinary, multi-institutional repositories and metrics such as downloads, citations, and Eigenfactor™ Score

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26

Arkannikova, M. S. "Strategic Communications Of Museum Institutions." Communicology 10, no. 4 (2022): 35–47. http://dx.doi.org/10.21453/2311-3065-2022-10-4-35-47.

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The paper is dedicated to the analysis of the essence of strategic communications of museums in the context of modern cultural genesis. The ever-increasing transformation of the social environment, associated both with the growing mediatization of society, changes in the museum practices, development of communication technologies and tools, and with the growing role of the audience, which increasingly influences the work of cultural institutions and the mass media, determines the focus of attention of representatives of the relevant museum departments to search for new communication strategies

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27

Sutomo, Sumengen. "Manajemen Strategis Organisasi Nirlaba." Kesmas: National Public Health Journal 1, no. 4 (2007): 176. http://dx.doi.org/10.21109/kesmas.v1i4.301.

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Banyak pimpinan organisasi nirlaba kehabisan tenaga dan waktu melakukan manajemen operasional. Mereka tidak sempat berpikir strategis mengembangkan masa depan organisasi dan memberikan pelayanan bermutu yang memuaskan pelanggan. Manajemen strategis yang merupakan proses mengembangkan tujuan, rencana strategis, dan alokasi sumber daya mencakup analisis strategi, formulasi strategi, implementasi strategi, dan evaluasi strategi. Analisis stategi mengidentifikasi kekuatan dan kelemahan internal jang terkait sumber daya, struktur organisasi, strategi dan kinerja program, serta peluang dan ancaman e

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28

ZNIDARIC, IRIS. "STRATEGIC COMMUNICATION(S) - WHAT IS THE DIFFERENCE?" CONTEMPORARY MILITARY CHALLENGES, Volume 2019, issue 21/2 (June 12, 2019): 32–42. http://dx.doi.org/10.33179/10.33179/bsv.99.svi.11.cmc.21.2.1.

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This article is based on a terminological approach to the dilemma of how to differentiate between the phrases strategic communications and strategic communication, and whether it is necessary. On the basis of different contexts, it approaches the subject from a linguistic and terminological point of view, defining some basic terminological terms to assist the reader in understanding the analysis which follows. With this terminological approach it aims to establish whether, in practice, the two phrases function as synonyms or as two different concepts, and whether a clear-cut line can be establ

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Pavić, Aleksandar, and Hatidža Beriša. "Strategic communications: Theory and development." Nacionalni interes 51, no. 2 (2025): 107–29. https://doi.org/10.5937/nint51-58670.

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Strategic communications are one of the key instruments of national security strategy, enabling states to manage the information space, shape the perception of security threats, and support the realization of national interests. Although the concept of strategic communications is relatively new, its application dates back to the earliest forms of military and diplomatic strategy, and today it has become an essential element of international relations and security policy. The development of technology, especially artificial intelligence, has significantly improved strategic communications, enab

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30

Dubinsky, Jim, and Sanja Sipek. "Book Review: Assessing Organizational Communication: Strategic Communication Audits." Business Communication Quarterly 68, no. 3 (2005): 368–70. http://dx.doi.org/10.1177/1080569905276426.

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31

Shen, Hua, and Tianchen Ma. "Research on Strategic Communication Analysis of Interpersonal Communication." Advances in Social Sciences Research Journal 7, no. 9 (2020): 119–34. http://dx.doi.org/10.14738/assrj.79.8945.

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In this paper, we have discussed interpersonal communication. Basically, communication is strategic when behaviors (utterances, nonverbal displays) are formulated in a particular way because it is projected that they will have social utility. And Strategic interpersonal communication assumes certain characteristics that are common to behavior. As Communication is a vehicle that organizations should use to initiate, develop, maintain, and repair mutually productive organization- public relationships. We discusses many aspects of Strategic Interpersonal Communication such as its mult

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Goransson, Karina, and Anna-Sara Fagerholm. "Towards visual strategic communications." Journal of Communication Management 22, no. 1 (2018): 46–66. http://dx.doi.org/10.1108/jcom-12-2016-0098.

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Purpose The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis. Design/methodology/approach In order to explore how visual approaches can be applied to strategic communication research, the stu

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Yurii, Chaplinskyі, and Bozulenko Olena. "STRATEGIC MARKETING COMMUNICATION TOOLS FOR RESTAURANT BUSINESS ENTERPRISES." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS II, no. 94 (2024): 168–80. https://doi.org/10.34025/2310-8185-2024-2.94.11.

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The modern marketing environment is characterized by high levels of competition in the restaurant industry, which requires companies to develop and implement effective marketing strategies and use marketing communications to attract and retain consumers. At the same time, the growing influence of digital technologies and social networks in advertising, public relations, sales promotion, and branding requires restaurant businesses to actively use the latest marketing communication tools to operate successfully in the market. Changes in consumer preferences and the emergence of new trends in the

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34

Shakalov, I. "Key Parameters of the Model of Strategic Communications." Scientific Research and Development. Modern Communication Studies 10, no. 4 (2021): 30–38. http://dx.doi.org/10.12737/2587-9103-2021-10-4-30-38.

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One of the approaches to the communication interaction organization, the most widely discussed, strategic one, allows one to abandon other approaches that are less effective in the context of intense competition. The paper shows that, despite the increased attention to the strategic planning of communications, there is a research literature controversy regarding the definition of its subject matter both in theory and practice. Even more relativistic is the idea of the specifics of strategic communication in a particular area. The purpose of this article is to analyze the main parameters of str

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Falkheimer, Jesper, and Katarina Gentzel Sandberg. "The art of strategic improvisation." Journal of Communication Management 22, no. 2 (2018): 253–58. http://dx.doi.org/10.1108/jcom-03-2018-0020.

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Purpose The purpose of this paper is to describe strategic improvisation, a contemporary concept and approach based on the creative arts and organizational crisis theory, as a valuable approach for communication professionals. Strategic improvisation combines the need for planning and structure with creative action, and is a normative idea of how to work in an efficient way. Design/methodology/approach The concept is developed in a collaborative project between a major Swedish communications agency and a university scholar. The empirical foundation consists of 25 qualitative interviews with a

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36

Krähmer, Daniel. "Information Design and Strategic Communication." American Economic Review: Insights 3, no. 1 (2021): 51–66. http://dx.doi.org/10.1257/aeri.20200012.

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I study sender-receiver games where the receiver can disclose information to the sender by designing an information structure. I show that by secretly randomizing over information structures, the receiver can virtually attain her complete information payoff even for large conflicts of interest. The key insight is that private knowledge of the information structure induces truthful communication because it allows the receiver to cross-check the consistency of the sender’s report. (JEL C72, D82, D83)

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Li-sheng, Xu. "Strategic competence for intercultural communication." Journal of Zhejiang University-SCIENCE A 1, no. 4 (2000): 476–80. http://dx.doi.org/10.1631/jzus.2000.0476.

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Z. ELSHIBAEVA, K. "STRATEGIC COMMUNICATION OF POLITICAL DISCOURSE." ATLAS JOURNAL 3, no. 3 (2017): 1–7. http://dx.doi.org/10.31568/atlas.14.

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Gorelik, Polina Leonidovna, Mavzhida Munirovna Rusakova, and Lyudmila Vasilyevna Kutsenko. "Speech Aggression as Strategic Communication." Filologičeskie nauki. Voprosy teorii i praktiki, no. 4 (April 2022): 1242–46. http://dx.doi.org/10.30853/phil20220196.

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Mat Tazin, Saidathul Nizah, and Shira Haniza Yaakop. "Strategic Communication in Public Participation." Journal of ASIAN Behavioural Studies 3, no. 10 (2018): 162–69. http://dx.doi.org/10.21834/jabs.v3i10.315.

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 This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness. Grunig (1992) describes organisation’s decision affects public and in turn the public affect the organisation’s decision. This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained fr

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Carroll, Gabriel, and Georgy Egorov. "Strategic Communication With Minimal Verification." Econometrica 87, no. 6 (2019): 1867–92. http://dx.doi.org/10.3982/ecta15712.

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A receiver wants to learn multidimensional information from a sender, and she has the capacity to verify just one dimension. The sender's payoff depends on the belief he induces, via an exogenously given monotone function. We show that by using a randomized verification strategy, the receiver can learn the sender's information fully in many cases. We characterize exactly when it is possible to do so. In particular, when the exogenous payoff function is submodular, we can explicitly describe a full‐learning mechanism; when it is (strictly) supermodular, full learning is not possible. In leading

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42

Meredith, Michael J. "Strategic Communication and Social Media." Business Communication Quarterly 75, no. 1 (2012): 89–95. http://dx.doi.org/10.1177/1080569911432305.

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Van Gemert, Lisette, and Egbert Woudstra. "Designing a strategic communication plan." Communicatio 25, no. 1-2 (1999): 73–87. http://dx.doi.org/10.1080/02500169908537883.

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Alonso, Ricardo, Niko Matouschek, and Wouter Dessein. "STRATEGIC COMMUNICATION: PRICES VERSUS QUANTITIES." Journal of the European Economic Association 8, no. 2-3 (2010): 365–76. http://dx.doi.org/10.1111/j.1542-4774.2010.tb00508.x.

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KARTIK, NAVIN. "Strategic Communication with Lying Costs." Review of Economic Studies 76, no. 4 (2009): 1359–95. http://dx.doi.org/10.1111/j.1467-937x.2009.00559.x.

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Thomas, Gail Fann, and Kimberlie J. Stephens. "An Introduction to Strategic Communication." International Journal of Business Communication 52, no. 1 (2014): 3–11. http://dx.doi.org/10.1177/2329488414560469.

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47

Larocca, Roger. "Strategic Diversion in Political Communication." Journal of Politics 66, no. 2 (2004): 469–91. http://dx.doi.org/10.1111/j.1468-2508.2004.00160.x.

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Gullickson, Terri. "Review of Strategic Interpersonal Communication." Contemporary Psychology: A Journal of Reviews 40, no. 4 (1995): 384. http://dx.doi.org/10.1037/003619.

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49

Aries, Aries. "Strategic Communication of Local Government." LONTAR: Jurnal Ilmu Komunikasi 12, no. 1 (2024): 216–27. http://dx.doi.org/10.30656/lontar.v12i1.8216.

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The implementation of local government affairs in the field of communication is still limited to organizing routine activities that only focus on message production and message dissemination - not focused on communication activities that have a strategic impact on the local government institution itself. The implementation of local government communication affairs should ideally focus on efforts to align programs/activities (planning) with actions (implementation of activities) of each component of regional apparatus to achieve organizational goals and objectives. So that each work unit and re

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Price, Monroe E. "Strategic communication in asymmetric conflict." Dynamics of Asymmetric Conflict 6, no. 1-3 (2013): 135–52. http://dx.doi.org/10.1080/17467586.2013.857422.

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