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Dissertations / Theses on the topic 'Strategic Communication'
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1
Kolotilin, Anton. "Essays on strategic communication." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/72838.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2012.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 105-108).
The first chapter studies optimal information revelation with one-sided asymmetric information. A sender chooses ex ante how her information will be revealed ex post. A receiver obtains both public information and information revealed by the sender, and then takes one of two actions. The sender wishes to maximize the probability that the receiver takes the desired action. The sender optimally reveals only whether the receiver's utility is above a cutoff. The cutoff is such that the receiver is indifferent between the two actions when he learns that his utility is above the cutoff. The sender's welfare increases and the receiver's welfare does not change with the precision of the sender's information. The sender's welfare decreases and the receiver's welfare increases with the precision of public information. The second chapter studies optimal information revelation with two-sided asymmetric information. A sender chooses ex ante how her information will be revealed ex post with the goal of persuading an informed receiver to take one of two actions. The sender faces a tradeoff between the frequency and the persuasiveness of messages: sending positive messages more often (in terms of the sender's private information) makes it less likely that the receiver will take the desired action (in terms of the receiver's private information). Under the optimal mechanism, the sender's and receiver's welfare is not monotone in the precision of the receiver's private information. I provide necessary and sufficient conditions when the full information revelation is optimal and when the no information revelation is optimal. The third chapter (co-authored with Li Hao and Wei Li) studies a principal-agent problem where the only commitment for the uninformed principal is to restrict the set of decisions she makes following a report by the informed agent. Compared to no commitment, the principal improves the quality of communication from the agent. An ex ante optimal equilibrium for the principal corresponds to a finite partition of the state space, and each retained decision is suboptimal for the principal, biased toward the agent's preference. Generally an optimal equilibrium does not maximize the number of decisions the principal can credibly retain.
by Anton Kolotilin.
Ph.D.
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Ekmekçi, Handan Tirit Ergül Emre. "Strategic Brand Communication Product Design/." [s.l.]: [s.n.], 2007. http://library.iyte.edu.tr/tezler/master/endustriurunleritasarimi/T000613.pdf.
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Zhao, Wenbo. "Three essays on strategic communication games." Thesis, University of Bristol, 2016. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.715787.
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Vaccari, Federico. "The political economy of strategic communication." Thesis, University of Essex, 2018. http://repository.essex.ac.uk/22362/.
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This thesis contains three chapters exploring the implications of strategically biased information on political outcomes. The first chapter studies how a politically motivated media outlet misreports information in order to endorse its preferred candidate during an election. The task of identifying the reporting strategy through which an interested outlet can influence the decision of voters is non-trivial as there are many ways in which this can be done. I show that there is only one plausible equilibrium, where the media outlet ``pools'' information in a way that sways the decision of the median voter -- and therefore of a majority of electors. The second chapter investigates how media bias skews electoral competition and produces distortions in the process of policy formation. I develop a model of communication with endogenous policy-making. Candidates running for office know that information passes through the lens of an interested media outlet before reaching the electorate. This generates tension between pandering to the voter with a populist policy, or pleasing the outlet with a biased policy. I show that the implications of media bias are not confined to distortions of the voters' choice at the ballot box, but they propagate back to the process of policy-making. In the third chapter, I study to what extent competing forces in the market for news are beneficial for voters. I explore a model where (i) media outlets compete for influence by providing alternative views of the same stories, and (ii) relevant information spreads quickly, and eventually voters listen to all viewpoints. In equilibrium, both media outlets reveal their private information with positive probability, and misreport otherwise. I find that even though competition triggers more news distortions, it always outperforms monopoly: ``diversity of opinion'' has a value independently of the additional media outlet's bias -- even if it is extremely biased.
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Nguyen, Quyen, and Quyen Nguyen. "Strategic Communication Games: Theory and Experiments." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621306.
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This dissertation focuses on the topic of information design and information exchange between economic agents theoretically and experimentally. In the first section of my dissertation, I revisit the classic problem of product information revelation using a new theoretical framework developed by Kamenica and Gentzkow (2011). In the second section of my dissertation, I design an experimental test of the predictions of Kamenica and Gentzkow (2011), an influential paper that has provided the theoretical foundations for many models in the information design literature. In the last section, I look at the problem of disclosing bias when communicating to a heterogeneous audience. A firm's incentive to provide product information is a topic of central importance in industrial organization theory. In the first section of my dissertation titled "Controlling Information to Influence Consumer Beliefs," I take a fresh look at the question of how much information firms are willing to provide consumers using the information design framework developed in Kamenica and Gentzkow (2011). In my model, I show that even without the ability to price discriminate, a firm can influence a rational consumer to change her beliefs and extract full expected consumer surplus. In contrast to the results of earlier papers such as Lewis and Sappington (1996) and Johnson and Myatt (2006), the firm chooses to provide partial information in equilibrium. In addition, I show that competition is beneficial in the sense that it forces firms to reveal information in order to differentiate themselves from one another and avoid fierce competition. Persuasion commands a huge share of economic resources and is a topic of great importance to economists. In the model of persuasion by Kamenica and Gentzkow (2011), the sender can influence the receiver's belief and therefore the receiver's action given the power to manipulate the information environment. The question of whether in reality people can learn to influence other people's prior beliefs optimally by changing the information environment as predicted by Kamenica and Gentzkow's model remains unanswered. The second section of my dissertation, titled "Bayesian Persuasion: Evidence from the Laboratory" attempts to answer this question using data generated from a series of laboratory experiments. I find that whether subjects can learn to implement the optimal persuasion strategy depends on the number of feasible strategies available to them as well as feedback about the effectiveness of each strategy. In this section, I provide data to test the theory as well as a novel experimental design that can be implemented in testing other information design theories. The final chapter of my thesis looks at the problem of communicating to a heterogeneous audience. I find that when a sender communicates with a heterogeneous audience consisting of proponents and opponents, it is beneficial for him to not disclose his bias. For example, if a conservative politician wishes to win the support of both conservatives and liberals, it is best for the politician to keep information about his political alignments to himself. Not disclosing bias improves public communication between the sender and the audience.
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Govender, Thomas. "Changing employee behaviour through strategic communication." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29699.
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Businesses that actively engage in integrated internal communication practices should theoretically be more likely to foster employee engagement during change management interventions. Competitive forces and a dynamic business environment compel most organisations to continuously review the relevance of their current business operating model. As a result, organisations develop new strategies or revise existing ones. Part of the change management process of executing a strategy is the ability to communicate it to employees, in a manner that ensures alignment between strategy and employee. The communication process therefore must seek to effect behavioural changes among its recipients. This paper investigates the practices of a business unit of an organisation in the financial services sector which has recently undertaken an extensive strategic communication exercise. Through a series of survey questions and interviews, the research seeks an answer to the question of whether integrated internal communication initiatives are effective in changing employee behaviour. Furthermore, the report investigates the forces that either inhibit or promote internal communication; and engages communication practitioners to determine whether return on investment metrics are implemented that link internal communication initiatives to financial performance. Results from the research revealed that strategic communication does have the capacity to affect employee engagement, but if left unchecked, factors such as language, distance and education have the capacity to inhibit effective communication initiatives. Furthermore, the absence of financial metrics and indicators related to the strategic communication initiative render it improbable to determine a return on investment for the internal communication initiative.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
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Johansson, Sophia. "Communicating information during Covid-19 : Analysing strategic communication in a Swedish institution." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448139.
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On 11 March 2020 the World Health Organization (WHO) proclaimed the corona outbreak to be a pandemic, and on the same day, the first Swede, a person in his upper 70s, died of Covid-19. The Covid-19 pandemic had a significant impact on school settings and affected higher education globally. Students faced sudden changes to their lives and relied upon written messages for directives. This study investigated Uppsala University in Sweden as a case study. The purpose of this study was twofold: to examine strategic communication by Uppsala University aimed at students during the Covid-19 crisis, and to investigate the way the students at the university perceived and made sense of this crisis communication. The study was conducted when the pandemic was still ongoing and specifically focused on communication and perceptions during the time of November 2020 until the end of April 2021. The study relies on the concept of sticky crises. It has further used Coomb’s Situational Crisis Communication Theory based on Attribution Theory in order to analyze crisis communication. This has been used in combination with Reception Theory in order to evaluate how students have decoded messages. This study claims Uppsala University has been using a varied crisis communication strategy. However, there has been a gap between certain messages (adjusting information) and students. This gap is due to three different reasons: the nature of the complex crisis, the decentralized institution, and because not enough messages have combined different message strategies when communicating and mostly just focused on instructing information.
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Fukalová, Urszula. "Marketingová a komunikační strategie pro firmu Lackfolie,s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162339.
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The aim of this thesis is to analyze the current marketing and communication strategy of the company Lackfolie s.r.o. This thesis is divided into two parts - theoretical and practical. As for the theoretical part, it deals with the notion of marketing, it describes the overall marketing process and the individual parts of the marketing mix. In the first chapter of the practical part the company Lackfolie s.r.o. is presented. It is followed by the strategic analysis and the desription of the current corporate strategy. The last chapter concentrates on the recommendations connected to the marketing and communication strategy.
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Williston, John. "Toward a Strategic Communication Plan for the Afghanistan Humanitarian Intervention Mission." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32244.
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Strategic communication planning and its requirements have evolved considerably over the past 20 years as a reflection of the needs of our changing world; people, technology and the requirement for military and civilian actors to work together. Nowhere has this change been more pronounced than with the development of international humanitarian intervention missions that necessarily involve military and international aid actors working in mutual dependence in areas of natural and man-made crises. Using the 2007-2011 period of the combined war and humanitarian intervention mission in Afghanistan, this study develops the requirements for a strategic communication plan for the humanitarian aspects of that mission with implications for practical reach to all long-term crises. It establishes the real from the ideal practices by the international community (military, humanitarian aid, international bodies) and, based on recommendations from the expert literature, presents a strategic communication planning format that guides both the practitioner and theoretician.
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Ask, Beatrice. "How to influence and improve peace negotiations and conflict resolutions by communication: A comparative analysis of nonviolent communication and strategic communication, applied to one case study." Thesis, Uppsala universitet, Teologiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-295616.
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This thesis approaches the topic of communication strategies that can influence and improve peace negotiations and conflict resolutions. The aim of this thesis is to highlight ways in which the use of communication can possibly pave the way towards a world with less conflicts by researching two communication approaches called nonviolent communication and strategic communication. To achieve a greater understanding of the two communication models, they will be applied to the case study of the Cuban Missile Crisis. Consequently, this thesis will also include a comparative analysis which will highlight differences and similarities between the two approaches where, as a result, the core of communication will be discussed.Overall, this thesis will highlight the importance of communication. Communication is a topic that affects all areas of life, the area of religion included. This thesis argues that both nonviolent communication and strategic communication are essential approaches in realising what the core of communication entails. To conclude, this thesis states that both of the two chosen communication models are useful, and can possibly pave the way towards a world with less conflicts, but in different ways. This thesis demonstrates that communication can build bridges, make connections, and restore faith in humanity.
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Michaels, Olufunke. "Strategic relational communication in crisis : the humanitarian example." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/80693.
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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.Added subtitle in June 2013 MIT Degrees Awarded booklet reads: A Study of interactions between organizations and host communities in Haiti. Cataloged from PDF version of thesis.
Includes bibliographical references (p. 127-146).
The discourse on Haiti is both vast and varied with public attention soaring when an earthquake hit the island in January 2010. Many questions have since been raised by global stakeholders as to how the situation was handled. The primary purpose of this work is to investigate communication cycles between aid organizations and the Haitian community, and to compare the effects on the execution of projects during and after the crisis. The objective is to gain entry into the psyche of both the helpless and the helper, and to show that sociocultural immersion makes for better trust building which as a direct derivative, smoothes the communication exchange between aid organization teams and the host community. Information was gathered in the narrative style, with story-telling as the major tool for collecting vital cues on thoughts, feelings, and expectations of respondents. This technique is particularly appropriate in Haiti's cultural context where stories are an integral part of social record-keeping. From the narrations, insightful answers are found to the research questions guiding this work: What communication gaps existed? What communication mistakes were made? What can be done to avoid such pitfalls in future situations? Building on these, results are presented within each chapter showing the problem or communication mistake, and how the application of my Strategy-Planning-Immersion-Communication-Execution (SPICE) theory addresses these shortfalls and makes for smoother project executions. In conclusion, this work shows that for aid work to have full effect (physical and psychological) on the receivers, team leadership must be immersed into the culture of the host community. The SPICE theory is therefore advanced as a process guide to integrating immersion as a key ingredient in the strategy-to-execution process.
by Olufunke Michaels.
S.M.
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Hume, Jessica Mary. "Strategic internal communication in international non-governmental organisations." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24843.
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The role and importance of international non-governmental organisations (INGOs) has increased with globalisation and the growth of global institutions. Not only do INGOs play a major role in aid delivery in developing countries, they also serve as the voice of the people in the growing global governance system. Thus they have an increasing impact on the social and economic welfare of people around the world. For this reason, the performance and management of INGOs is vital. However, research on their management is lacking. INGOs possess unique characteristics including complex environments, value-based missions and no financial bottom line. Therefore, management practices, like internal communication, that are generally developed for for-profit organisations need to be evaluated for suitability within the INGO context. Strategic internal communication has been identified as driving organisational performance. Internal communication can be defined as strategic when its purpose is to align internal stakeholders with the organisation’s strategic intent. By facilitating strategic alignment, internal communication can play a critical role in organisational performance. Research on strategic internal communication is limited and virtually non-existent when considered within the INGO context. However, by considering communication management theory, strategic management theory and NGO management theory, it is possible to develop theoretical propositions on the strategic functioning of internal communication in INGOs. In particular, the theory suggests that a postmodern approach to strategic management and strategic internal communication can assist INGOs in addressing many of the challenges they face. This study explores the strategic functioning of internal communication in INGOs through exploratory, qualitative case studies. The evidence shows that internal communication in INGOs does not generally function strategically. However, the function is recognised as having potential to improve the performance of these organisations. In particular, there is support for the suitability of a postmodern approach to strategic internal communication in INGOs.Dissertation (MPhil)--University of Pretoria, 2010.
Communication Management
MPhil
Unrestricted
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Zikalala, Zuzile. "Strategic selection of communication channels during organisational change." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64832.
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The purpose of this study was to provide a guideline for selection of communication channels during organisational change. The study was conducted across industries in South Africa, with inclusion criteria being the experience of a form organisational in the past three years. The questionnaire for data collection was based on rich media theory (six channels) while for communication satisfaction an instrument of Downs and Hazen (1977) was adapted and utilized. Data was collected online with social media platform such as LinkedIn and Whatsup used for snowball sample as population was unknown. A total of 162 response were obtained, of which ten were excluded as they did not meet the inclusion criteria of experience of organizational change.
There were four main findings of the study. First, Emails was the most dominant forms of communication the management which is media poor media. This communication channel by management were similar to employee preference of communication channels. Second, Of the six constructs, superior communication, communication climate, media quality personal feedback, co-worker communication and corporate information. Five of the six variable were found to have both convergent, discriminant validity and reliable using Partial Least Square Structural Equation Modelling (PLS-SEM). Four of the five constructs were found to statistically different from the hypothesis value of Ô3Õindicating that there was high customer satisfaction except for communication climate where participants were undecided. Third, On the media rich, face to face meeting and video conferencing were positively correlated with communication satisfaction with weak to medium strength relationships, while on the media poor showing a weak relationship between emails and posters with some dimensions of communication satisfaction.
It can be concluded that the organisations do not use media rich communication channels, but rather a mixture media rich and media poor and there is a relationship between communication channels and communication satisfaction, with media rich channels having a stronger relationship. These findings should be considered with the context of inadequate generalisability due to the use of snowball sampling technique. It is recommended that practitioners, select communication channels with caution to ensure that key issues (uncertainty, successful transfer of information) are addressed adequately For academic community, more research is required as communication channels evolve with technology to ensure that the portfolio of channels used during organisational change.Mini Dissertation (MBA)--University of Pretoria, 2017.
lt2018
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Steyn, Benita. "Strategic management roles of the corporate communication function." Diss., University of Pretoria, 2000. http://hdl.handle.net/2263/32454.
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Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision making roles in organisations. They seem to be unable to see the big picture or understand the key issues in their industry -- their thinking is tactical, rather than strategic. Practitioners
are focused on their own activities and media, on the achievement of communication goals and objectives -- without necessarily linking them to business goals. There appears to be a lack of understanding between top management and the corporate communication function on the latter's role in the strategic management process. This situation might be the result of a lack of strategic management and strategic communication knowledge and skills amongst corporate communication managers, possibly caused by insufficient training in these areas (Groenewald 1998a). The research objectives addressed by this study are the following: Firstly, to conceptualise a strategic role for the corporate communication practitioner at the top
management level of the organisation (the role of the PR strategist). This is done by investigating the strategic management literature to determine whether a need exists at the top management level to play a strategic role. The behavioural activities of such a role were identified both from the public relations and the strategic
management literature. Secondly, to conceptualise corporate communication strategy as an activity of a corporate communication practitioner in the role of the PR manager, a strategic role
at the functional or meso level of the organisation. Furthermore, to differentiate a corporate communication strategy from a communication plan. Thirdly, to hypothesise a model for developing corporate communication strategyand thereafter to implement, evaluate and improve the model by assessing and comparing the corporate communication strategy projects of third year corporate
communication students at the University of Pretoria, as partners in the action research process.
The research approach selected is qualitative research -- an exploratory design is
employed in achieving the first three objectives by means of a literature investigation.
A confirmatory design is used for the implementation, evaluation and improvement of
the model through the methodology of action research.
In implementing, evaluating and revising the hypothesised model, this study moves
away from the traditional teacher-centred approach in the classroom to a situation
where students are involved in a research inquiry to build theory. At the same time,
the participant community (non-profit organisations in this case) is exposed to
strategic communication knowledge. They are involved in a process whereby they
become active participants (together with the students and the lecturer/researcher) in
developing corporate communication strategy for their organisations. The results are
twofold: firstly, staff members of the non-profit organisation (as well as the students)
acquire strategic communication skills; and secondly, the researcher investigates a
new area of interest, builds theory, and facilitates a learning process for students
whereby they obtain experience and knowledge that is applicable to practice.
In conceptualising both a new role for the corporate communication practitioner at
the top management level (the role of the PR strategist), and proposing corporate
communication strategy as the link between the communication plan and the
corporate strategy, an attempt is made to provide possible solutions to important
problems in practice.Dissertation (MCom)--University of Pretoria, 2000.
gm2013
Communication Management
Unrestricted
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Norris, Joshua J. ""ISM" analysis a necessity for effective strategic communication /." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Sept/08Sep%5FNorris.pdf.
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Thesis (M.S. in Information Warfare Systems Engineering)--Naval Postgraduate School, September 2008.Thesis Advisor(s): Iatrou, Steven. "September 2008." Description based on title screen as viewed on October 31, 2008. Includes bibliographical references (p. 57-58). Also available in print.
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Johnston, Kim Amanda. "The influence of cultural selection on strategic communication." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/46264/1/Kim_Johnston_Thesis.pdf.
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Strategic communication is held to be a key process by which organisations respond to environmental uncertainty. In the received view articulated in the literatures of organisational communication and public relations, strategic communication results from collaborative efforts by organisational members to create shared understanding about environmental uncertainty and, as a result of this collective understanding, formulate appropriate communication responses.
In this study, I explore how such collaborative efforts towards the development of strategic communication are derived from, and bounded by, culturally shared values and assumptions. Study of the influences of an organisation‟s culture on the formulation of strategic communication is a fundamental conceptual challenge for public relations and, to date, a largely unaddressed area of research.
This thesis responds to this challenge by describing a key property of organisational culture – the action of cultural selection (Durham, 1992). I integrate this property of cultural selection to extend and refine the descriptive range of Weick‟s (1969, 1979) classic sociocultural model of organizing. From this integration I propose a new model, the Cultural Selection of Strategic Communication (CSSC). Underpinning the CSSC model is the central proposition that because of the action of cultural selection during organizing processes, the inherently conservative properties of an organisation‟s culture constrain development of effective strategic communication in ways that may be unrelated to the outcomes of “environmental scanning” and other monitoring functions heralded by the public relations literature as central to organisational adaptation. Thus, by examining the development of strategic communication, I describe a central conservative influence on the social ecology of organisations. This research also responds to Butschi and Steyn‟s (2006) call for the development of theory focusing on strategic communication as well as Grunig (2006) and Sriramesh‟s (2007) call for research to further understand the role of culture in public relations practice.
In keeping with the explorative and descriptive goals of this study, I employ organisational ethnography to examine the influence of cultural selection on the development of strategic communication. In this methodological approach, I use the technique of progressive contextualisation to compare data from two related but distinct cultural settings. This approach provides a range of descriptive opportunities to permit a deeper understanding of the work of cultural selection.
Findings of this study propose that culture, operating as a system of shared and socially transmitted social knowledge, acts through the property of cultural selection to influence decision making, and decrease conceptual variation within a group. The findings support the view that strategic communication, as a cultural product derived from the influence of cultural selection, is an essential feature to understand the social ecology of an organisation.
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Stormo, Scheie Karianne Eugenie. "The development of Strategic Competence in oral interaction. : A contrastive analysis of face-to-face communication and synchronous computer mediated communication." Thesis, Stockholms universitet, Institutionen för språkdidaktik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165870.
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The empirical study carried out in this degree project is exploratory, and its main objective is to investigate the development of strategic competence in oral production as it occurs in two different communication modes, namely, synchronous computer mediated communication (SCMC) and face-to-face (FTF) communication. More specifically, this study compares the instances of different communication strategies (CS) used to negotiate meaning. This aim was approached through the following research questions: RQ (1): Which types of communication strategies do Swedish learners of English use to enhance interaction in different communication modes? RQ (2): How frequently do they use these strategies in each communication mode? RQ (3): Which communicative mode creates an environment more favorable for the occurrence ofNofM? The results of the study demonstrated that the CS the participants used were: clarification request, appeals for assistance, confirmation check, provision of assistance, self-correction, use of Swedish (L1), topic shifting and circumlocution. The latter two were only used in FTF communication, making this the communication mode with the highest variety of CS types. Concerning our second RQ the frequency of usage of the aforementioned CS, the results suggest that the frequency differed between the two communicative modes a part fromappeals for assistance and provisions of assistance. In turn, self-correction, topic shift and circumlocution had a higher frequency in FTF communication, whereas clarification requests, confirmation checks and usage of Swedish had a higher occurrence rate in SCMC. Concerning our third RQ on the one hand, the results in favor of FTF communication were reflected in the higher response rate of appeals for assistance and the use of circumlocution. On the other hand, the results supporting SCMC were seen in the higher frequency and especially in the use of the L1, in the lesser occurrence of self-correction of faulty forms, as well as the higher number of turns per minute and higher percentage of turns used for CS. Based on these results, the present study would seem to point at SCMC as the most favorable communication mode for NofM.
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Pleggenkuhle, Jacqueline Dawn. "Strategic Communication in Public Schools: A Communication Audit of a Midwestern School District." Thesis, North Dakota State University, 2017. https://hdl.handle.net/10365/28430.
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School districts are complex organizations which require the use of strategic communication. Measuring the communication from school leaders to their various audiences for message content and alignment has the potential to illuminate the current reality of school communication practices as well as point to areas of needed improvement. The current study measures strategic communication by conducting a communication audit of the fastest growing school district in Iowa, by interviewing 10 school leaders and analyzing essential communication products including 26 web pages and 10 district newsletters. Guided by current research on school communication and branding by universities, the communication audit measures alignment between the perspectives of school leaders and the reality of school communications. Results suggest district communication products expressed brand themes of excellence, heritage, relationships, and innovation, but inconsistently across communication products. Implications for alignment are discussed along with suggestions for future communication studies in school systems.
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Murphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.
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Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and themes. Three important themes emerged: informal assessment strategies, indirect assessment strategies, and efficient versus timely assessments. The first theme suggested the effectiveness of an informal assessment strategy, depending on the size and complexity of the organization. The second theme reflected the effectiveness of an indirect assessment for organizations that lack the resources to support a more direct and specific assessment process. The third theme reflected the participants' perceptions of informal and indirect assessments may be more efficient, the feedback from the assessments are often less timely. Managers may consider these themes in formulating communication policies. The findings of this case study may have implications for positive social and economic change. Small professional service firms, such as legal firms, provide important services to individuals, families, and businesses in their community.
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Folck, Alcinda L. "Case Study of Strategic Communication Campaigns by Certification Programs." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354542044.
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Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.
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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines.
In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix.
During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool was discussed. Thereafter, the study’s main theoretical underpinning, marketing communications was discussed and analysed.
During the empirical phase of the research, a process of grounded theory was firstly followed in order to compile a list of typical social networking communications actions that are performed on social networking platforms. The list of typical social networking communication actions were then compared with the five disciplines of the marketing communications mix and consequently paired, based on their inherent similarities in regards to characteristics.
In an attempt to illustrate the practical use of the paring of social networking actions and the disciplines of the marketing communications mix, the empirical study conclusively followed a process of action research in order to analyse an organisation’s social networking strategy. It was established that the model could possibly increase the strategic alignment of an organisation’s social networking initiatives but that it should only be used as a guiding and adaptable framework as to not hamper the creative capacity of social networking marketing.
It was suggested that a follow-up study explore the ways in which social networking can complement and support other modern as well as traditional marketing initiatives as way to strengthen the case for an integrated approach to professional, strategic marketing.Thesis (MA (History of Art))--North-West University, Potchefstroom Campus, 2013.
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Bohlin, Kjersti Helgeland, Davida Ginter, and Varuzhan Sahakyan. "Strategic Values-Based Communication for Motivating Change towards Sustainability." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3230.
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In the face of the complexity and the urgency of the sustainability challenge, communication of sustainability to the public to motivate behaviour change is found to be an urgent concern. Communication based on appealing to the values of the audience is particularly powerful in addressing social and ecological concerns. Previous research has shown that there is a positive correlation between appealing to intrinsic values and motivation for sustainable behaviours, as opposed to activation of extrinsic values which might lead to the counter outcome. This research seeks to investigate how values-based communication for sustainability can be applied strategically within the third sector based on the activation of intrinsic values. The Framework for Strategic Sustainable Development (FSSD) was used as a conceptual frame to enhance the contextualization of the topic and analyse the findings. Ten interviews were conducted with experts and practitioners in the field, aiming to capture the current application of the concept, the enablers, and barriers for implementing it as well as potential key factors for a successful and strategic practice of values-based communication. Interview findings indicated that a strategic approach is lacking when values-based communication is applied. Based on these findings, a set of recommendations were developed with the intention of serving practitioners and experts in the field. The primary aim of this study is to contribute to the enhancement of the strategic application of values-based communication for sustainability.In this thesis it is discussed how values-based communication for sustainability can be applied strategically within the third sector, based on the activation of intrinsic values. Based on theoretical ground as well as the conducted research results a set of recommendations were developed with the intention of serving practitioners and experts in the field. The primary aim of this study is to contribute to enhancing the strategic application of values-based communication for sustainability.
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Grandien, Christina. "Strategic Communication Found in Translation : Practices, Practitioners and Perceptions." Doctoral thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-28573.
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This dissertation seeks to explore how institutional, organizational and individual factors influence the development of strategic communication. The dissertationillustrates how new institutional theory can be applied to address the development of strategic communication as a process that is produced on different interrelated institutional levels. It also shows that multiple levels need to be addressed in order to develop a more comprehensive understanding of strategic communication. Further, it describes how the development of strategic communication is restricted and enabled by societal and organizational discourse in processes that are not always controlled by communication professionals. The dissertation also explores howpopular ideas or successful recipes for strategic communication are spread between organizations in the same field, but are adjusted or translated in order to fit organizational preconditions. The results also highlighthow professionalism is understood differently by communication practitioners depending on the organizational sector they work in and how the institutional embeddedness of communication practitioners influences the ways in which practitioners commit to their occupation.Moreover, it suggests that the inhabited and perceived moral taint that is associated with communication practitioners shapes the professional discourse and hampers the development of a shared occupational identity. Finally, it is suggestedthat knowledge about the development of strategic communication can be found in the translations and local adaptions of new ideas and practices. Insights about the institutionalization of strategic communication might not only be found in realized structures and routines, but in micro changes that happen as the result of local circumstances.Vid tidpunkten för disputationen var följande delarbeten opublicerade: delarbete 2 under utgivning, delarbete 3 under utgivning, delarbete 4 inskickat, delarbete 5 accepterat.
At the time of the doctoral defence the following papers were unpublished: paper 2 in press, paper 3 in press, paper 4 submitted, paper 5 accepted.
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Harmon, Derek J. "The structure of strategic communication| Theory, measurement, and effects." Thesis, University of Southern California, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10243673.
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This dissertation advances a novel approach that I refer to as the structure of strategic communication. Leveraging theory on how people naturally structure their arguments, this approach contends that organizational actors deploy arguments to influence others at two structurally distinct levels— within the rules of the game or about the rules of the game. This dissertation’s primary claim is that talking more about the rules of the game, which exposes the assumptions underlying our social institutions to direct examination, may have profound implications. I build evidence for this claim in two ways. First, I develop a new measurement called the argument structure ratio (ASR) that conceptually and empirically captures how explicit a speaker makes these assumptions in their communication. I outline a three-step methodology for measuring the ASR of any collection of written texts. Second, I theorize and empirically demonstrate how the ASR impacts an audience’s reaction. Using all public speeches made by the Chairperson of the United States Federal Reserve from 1998 to 2014, I show that the more they expose the assumptions underlying the Federal Reserve System, the more their speeches produce market uncertainty. I argue that these findings fundamentally change how we think about the role of strategic communication in market contexts. More generally, this work provides a new way to conceptualize and study strategic communication that extends well beyond financial markets to a variety of different organizational contexts and across multiple levels of analysis. Taken together, this dissertation provides a theoretical and methodological foundation upon which to conduct research on the structure of strategic communication.
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Mgoduka, Zolani. "Determining strategic employee communication in the South African Parliament." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2420.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2015.This study was conducted to determine the extent to which strategic employee communication existed in Parliament of the Republic of South Africa during the period of transition. Its objectives were to test the communication skills of the parliamentary supervisors in various divisions; to investigate communication satisfaction amongst employees; to establish communication channels to get the message through, and to discover how often feedback was provided. This study sought to achieve the research objectives by using a quantitative research methodology in order to measure the level of communication skills. The researcher collected data using questionnaires as a measuring instrument in order to determine the levels of communication satisfaction. Questionnaires were distributed to 45 participants in all divisions irrespective of race, gender or age. The results of the study revealed that communication at Parliament needed to be aligned. It was also revealed that employees and supervisors were not familiar with the vision of the institution. It was recommended that Parliament needed to conduct SWOT analysis before bringing about any changes. Employees should be provided with communication skills training. Managers should pay serious attention to internal communication. There should be constant feedback regarding progress when a process of change is embarked upon. It was also recommended that Parliament, as the highest democratic institution in the country, should lead in putting strategic internal communication in place in order to set an example for other institutions.
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Tange, Lotte, Annika Löwgren, and Ted Jan Post. "Internal Corporate Communication : Aligning Employees for Strategic Sustainable Development." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-16400.
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Making a societal transition towards sustainability is a global concern of ever increasing urgency. Succeeding in this mission requires all societal sectors to be on board and contribute. This thesis focuses on the transformation of the corporate sector, namely how Internal Corporate Communication (ICC), i.e. communication between senior management and employees, can be designed to engage employees in working with sustainability. This thesis uses a conceptual model developed for ICC and employee engagement and applies it in the specific context of ICC with regards to sustainability in medium- to large-sized companies in Northern Europe. Through interviewing practitioners working with ICC on sustainability in ‘model’ sustainability companies, the research aims to discern best practices on how to design ICC about sustainability to engage employees. The results show that ICC can be a useful tool when it comes to engaging employees in working with sustainability, and the findings are summarized as guidelines for content creation and methods to use to facilitate engagement creation for sustainability. The discussion elaborates on how these guidelines can be used together with the Strategic Sustainable Development approach to facilitate companies’ journeys towards sustainability.
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Schutte, Chantalle. "Strategic integrated communication on South African nonprofit organisation websites." Diss., University of Pretoria, 2009. http://hdl.handle.net/2263/26684.
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South Africa’s democratic political regime opened up a global operating environment, affecting all sectors of the economy including the nonprofit sector. Models of sustainability have become more important than ever, with an increased emphasis on management models in this sector. New information and communication technologies such as the Internet and especially website technology have produced a challenging need for communication management paradigms. Operating within a context of increasing uncertainty may lead to nonprofit organisations looking outside the boundaries of their own sector for new management models and ideas. Strategic integrated communication is a management idea rooted in private sector knowledge. More specifically, Niemann’s (2005) conceptual model for the implementation of strategic integrated communication has the potential to address the sustainability issue within the website arena. The present study evaluates the application of strategic integrated communication according to Niemann’s (2005) conceptual model, among a selection of South African nonprofit organisation websites. Lack of research regarding strategic integrated communication within the South African nonprofit sector was the main motivating factor for this study. The study also represents an attempt to empirically test Niemann’s (2005) normative model within a specific context, thus helping to assess the scientific validity of the model. An exploratory qualitative research design was employed, with evidence collected by means of a content analysis of nonprofit websites and an e-mail questionnaire intended for the most senior communication/marketing staff member of each organisation. From an external perspective, nonprofit websites display many of the elements of Niemann’s (2005) conceptual model. Yet, evidence about the internal communication management aspects of the same organisations indicates that essential elements of the model are absent. CopyrightDissertation (MCom)--University of Pretoria, 2009.
Communication Management
MCom
Unrestricted
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Nielsen, Kirby. "Essays in Decision Making Under Uncertainty and Strategic Communication." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu153683787178474.
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Tollstoy, Johanna, and Zara Thornsäter. "A Communicative Identity : A qualitative study of an organisation's creation and communication of their identity." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19092.
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Both as leader and employee you need a perception of the organisational identity. The purpose of this thesis is to identify leaders’ perception of using communication to develop and implement the organisational identity with the employees and also to identify how the internal work with the organisational identity can contribute in making the employees good ambassadors for the organisation. Data has been gathered through qualitative interviews with four leaders at a future large organisation. By connecting and analysing the empirical findings with relevant theories we came to the conclusion that the leaders’ percept the communication as vital and that they consider creating the foundation of the organisational identity as their responsibility. They value co-creation and an open communication with the employees. We make the conclusion that ongoing communication is essential for including employees in the development of the organisational identity and in making these good ambassadors.
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Heath-Bourne, Maggie. "Communicating Universal Healthcare to a Partisan Audience: A Frame Analysis of the Commonwealth Fund’s Strategic Online Communication." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1584015858701365.
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Adkins, Michael Louis. "The internet : strategic implications for competitive advantage /." Thesis, Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14041327.
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Palmqvist, Amanda. "Community Manager - en ny yrkesroll? : På uppdrag av Dohi Sweden." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-85154.
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Propose/Aim: The aim of this thesis is to examine the professional role of the Community Manager working for gaming companies. The thesis will examine which background and previous experience a Community Manager should have and the tasks included in the assignment to see how this new role can contribute to the development of gaming companies. Material/Method: The method used in this study is of a qualitative character. The data has been gathered through e-mail interviews with five people working as Community Managers in the gaming business and in addition, through a textual analysis of five job advertisements. The results were analyzed on the basis of carefully selected theories in the field of strategic communication. Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating with both sides. The Community Manager can receive important feedback from the players which can contribute to the game development.
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Niemann, Ilse. "Strategic integrated communication implementation towards a South African conceptual model /." Thesis, Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-10062005-100746.
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Bartis, Heidi Vöhn. "Effective leadership communication as a key role in the achievement of strategic alignment." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1431.
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Dissertation submitted in partial fulfilment of the requirements for the degree
Master of Technology: Public Relations Management
in the Faculty of Informatics and Design
at the Cape Peninsula University of Technology
2014Communicating for strategic alignment requires senior executives to be communicating leaders. This statement is evident when one reads of senior executives admitting that it is not the lack of strategy that occupies their minds, but rather their organisation’s ability to execute a strategy. The pertinent issue is therefore the ability of leaders to communicate in such a way that followers can answer the following questions: Do we know where our organisation is now in relation to its strategic direction and where is it heading? Do we understand how the roles we play contribute to the bigger picture? Do we know what the challenges and opportunities are on the way ahead and how we plan to deal with them? Do we understand how our actions contribute to achieving the organisation’s goals and in turn impact on the success of the organisation? These are some of the questions that are asked when leaders and followers seek strategic business alignment in their organisations. This debate is supported by authors who state that strategic communication can help to overcome the barrier of poor alignment and poor performance. The literature review revealed strong evidence that organisations require leadership commitment to create the ‘line of sight’ through effective leadership communication, exemplary leadership behaviour, and having the right people in the right place for strategy development, execution and measurement to ensure that organisations are successful in an ever-changing business environment. The study therefore focused on what the role of leadership communication is to ensure that employees understand the ‘bigger picture’ for the organisation and what they and leadership need to do to execute the strategy successfully and achieve the goals of the organisation. It aimed to understand the perceptions and expectations of employees in terms of the role of leadership communication as an enabler of strategic alignment. The study investigated, through a case study involving senior, middle and junior managers within a Johannesburg Stock Exchange (JSE)-listed company in the fastmoving consumer goods (FMCG) industry, the respondents’ perceptions of the current effectiveness of leadership communication behaviour and patterns and their perceptions of the importance of elements of leadership communication behaviour for the success of strategic alignment in the organisation. The gaps between respondents’ perceptions of the effectiveness of leadership communication behaviour and their perceptions of the relative importance of such leadership communication behaviour for the success of strategic alignment in the organisation were also measured and analysed. The measurement was conducted through two five-point Likert scales applied to the same set of Likert items where the highest and lowest scores were assigned to the variables by the respondents in terms of the importance and effectiveness of the role of leadership communication and strategic alignment. The results revealed that employees rated commitment to the organisation and its values, strategic alignment in terms of employees knowing how their division fits into the bigger picture of the organisation, what their role is in the success of the organisation, knowledge of the future plans of the organisation and that their work goals are clearly defined as important for the organisation to achieve its objectives. Pride in the organisation, and positive personal association with the organisation, were truly great characteristics of this organisation and these can be built on to enhance the strategic alignment of employees to the benefit of both the employee and the organisation. The findings also revealed gaps such as a lack of shared strategic direction, a need for open and honest communication through employee engagement, role clarification, and cultivating an environment for team solutions and collaboration, as well as a stronger alignment between rewards and performance. The study served as a base-line study and is valuable to the organisation as it provides a good foundation for the development of a strategic leadership communication plan and employee engagement strategy aimed at strengthening strategic alignment, and which can impact positively on the performance of the organisation.
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Robertson, Lydia R. "Personnel retention in the U.S. Navy : a strategic communication approach." Thesis, Springfield, Va. : Available from National Technical Information Service, 2000. http://handle.dtic.mil/100.2/ADA379228.
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Cichocki, David A. "Maintaining stable friendships : an investigation of strategic and routine communication." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/941723.
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Other investigators have surmised that different types of relationships use diverse maintenance strategies in order to keep the relationship in existence. This study examines relational maintenance strategies that people use specifically in the relationship known as friendship.Five adult friendship couples were interviewed for maintenance strategies they use to sustain their friendship. The discussions were recorded and transcribed. The Constant Comparison method was used to compare and contrast the data in order to discover strategies unique to friendships.Results revealed seven strategies including Openness; Approach to Conflict; Identification; Admiration; Togetherness; and Sense of Continuance. These friendship strategies are uniquely utilized, and therefore distinctive, to the relationship. This may be due to the way people are socialized in our society.Department of Speech Communication
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Parikh, Anand S. "Strategic impact of communication networks on the financial services industry." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/61046.
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Vesterberg, Kristina. "Kommunikation i kulturens tjänst : En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-100602.
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Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what communication strategies the municipality has chosen to and their choice of media channels. Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014. Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these.
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Wallenius, Fehrman Sanna, and Johansson Anja. "Den uteblivna kommunikationen : - Som knäcker dig." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20595.
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Our study illustrates health communication in order to find out how widespread the knowledge is about osteoporosis and how to reach out with health information to the public. Our essay was conducted through quantitative surveys, which included 402 respondents. This in order to highlight the prevailing uncertainty about the public disorder osteoporosis, which is common in Sweden. We wish to examine trough which channels our respondents choose to collect their health information. The thesis framework includes theories such as McGuire’s ProcessingTheory, Agenda setting, Two-step hypothesis and Diffusion of innovation. Through these theories, we analyzed our empirical data that emerged. The results showed that our respondents had very low knowledge of osteoporosis, although theyshowed interest for health information. The results also showed that respondents were consistent intheir actions regarding which channels they came to turn to. They prefered their health informationfrom news papers and family, friends and work colleagues. When asked where they got their information from, the respondents answered mostly from family, friends and work colleagues, followed closely by newspapers. This shows that respondents are more receptive to informationfrom the channels of their own choice. The results also showed that the propensity to change behavior increases with the age of the respondents.
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Coetzee, Elsie Margaretha. "Strategic communication in alliances : perceptions of alliances partners on relationship outcomes." Diss., Pretoria : [s.n.], 2008. http://hdl.handle.net/2263/29790.
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Organisations experience increased social, political and economic pressure that is evident in the increased pressure that stakeholders place on organisations. Organisations increasingly realise that stakeholders’ values and objectives need to be incorporated into organisational strategy as well as the day-to-day management of the organisation. Organisational success and survival consequently depends on the organisation’s network of relationships, which provide the organisation with otherwise inaccessible resources and a competitive advantage. Organisational relationships offer the best solution towards illustrating the value of public relations and communication in the organisation. These relationships enable the organisation to attain its long- and short-term goals. Communication is a key influencer of the success of these relationships and communication managers are consequently better adept to manage these relationships. The relationship perspective of communication posits that public relations and communication managers should act in a boundary spanning role by balancing the interests of companies and stakeholders through effective relationship management. A shift has consequently occurred from purely communication management towards building mutually beneficial relationships between an organisation and its key stakeholders. There has also been an increased recognition of the need for strategically managed communication programs that can effectively contribute to organisational success. Strategic communication assists an organisation to adapt to its stakeholder environment by feeding into the organisation’s strategy formulation process intelligence with regards to strategic stakeholders, which, in turn, assists in building mutually beneficial relationships with these stakeholders. Communication managers’ efforts towards the effective management of organisational relationships has been hampered by the lack of current literature on organisational relationships, a lack of knowledge regarding the factors that influence these relationships, as well as the lack of a reliable and quantifiable definition of organisational relationships. Knowledge on these key areas could enable communication managers to manage these relationships effectively through strategic communication that is characterised by open and two-way communication. This study aimed to determine the connection between organisational relationships and organisational success by investigating the relationship between organisational alliances (as a specific form of organisational relationship) and goal attainment. The three-stage model of organisational relationships proposed by Grunig and Huang (2000:34) was applied to organisational alliances in order to determine this relationship, as well as to determine the influence of key constructs like type of industry, type of alliance, duration of the alliance and the size of the organisation. The reliability of using this framework, specifically the relationship outcomes proposed by the three-stage model, was investigated. The relationship outcomes (trust, commitment, relational satisfaction and control mutuality) were positively related to perceptions of goal attainment. This implies that if trust, commitment, relational satisfaction and control mutuality increases in an organisational alliance, the perceptions of goal attainment also increase within that organisational relationship. These findings suggest that effective communication contributes to perceptions of goal attainment within organisational relationships. It offers public relations and communication practitioners a means to demonstrate the contribution of this function to organisational success. High correlations between the relationship outcomes reflected current findings on these outcomes and a factor analysis indicated that only one factor was being measured – the organisational relationship itself. The study proposed an improved measurement instrument for reliably measuring organisational relationships (Cronbach Alpha = 0.93). The type of industry, type of alliance, duration of the alliance as well as the size of the organisation did not have a significant influence on the relationship outcomes or the proposed measure of organisational relationships. This implies that the current proposed measurement instrument can be applied to numerous contexts. A general linear model was applied to goal attainment (as the dependent variable) and the relationship outcomes (as the independent variables) in order to determine the specific contribution of each relationship outcome on perceptions of goal attainment. The regression analysis indicated that control mutuality was the greatest influencer of perceptions of goal attainment within alliances. A noticeably low influence of trust was also measured. These findings were obtained through the use of an e-mail survey that obtained cross-sectional data, where 154 alliances were observed (n=154). The study contributed to present literature on organisational relationships by using Grunig and Huang’s (2000:43) three-stage model to explain the relationship between perceptions of goal attainment and the relationship outcomes in alliances within the South African context. Strategic communication management provides a solution to a key organisational issue – the organisation’s interdependence with the stakeholders in its environment and how these stakeholders can better be managed in order to more effectively contribute towards organisational success. Communication managers can demonstrate their value by effectively managing key organisational relationships like alliances by integrating these relationships into organisational strategy. These successful organisational relationships also contribute towards organisational sustainability by enabling the organisation to attain its long- and short-term goals.Dissertation (MCom)--University of Pretoria, 2008.
Communication Management
MCom
Unrestricted
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Mashile, Lordwick. "The link between effective communication and implementation of corporate strategy in an information and communication technology firm." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/18573.
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While many executives and senior managers believe that formulating a unique corporate strategy is critical for sustainability and success of an organisation; that alone is not enough. Making sure that the strategic vision is effectively communicated down to lower-level managers and employees is equally as important as formulating corporate strategy. Not only does employees need to understand and believe that senior managers know where they are taking the company to; employees are unlikely to rally behind managerial efforts to get the organisation moving in the intended direction if they do not understand the strategic plans of the organisation. When senior managers articulate a vivid and compelling case for where the company is headed, employees begin to want to be part of the journey, and involve themselves in the implementation of the corporate plans. By effectively communicating the strategic vision of the organisation down to the lower-level managers and employees, senior managers derive support of employees and their commitment to get the company moving in the intended direction. Many organisations or companies in the business world fail, not because they do not have financial resources, not because they do not have a unique and innovative corporate strategy, but because of enforcing or imposing the corporate plans to the employees without selling the company’s plans to its employees, so as to have buy-in from them. This will not only let them be part of the solution, but also feel part of the organisation and take ownership of the organisation’s strategic plans. Strategic plans plays an important role in preparing business organisations to meet their current and future challenges. Research carried out in to both large, medium, small and micro sized-firms constantly emphasise a positive relationship between successful implementation of corporate strategies and its performance. This is because it is often mentioned that well implanted strategies produce outstanding organisational performance. The primary objective of the study was to look at effective communication of corporate strategy in a business organisation and the impact it has on successful implementation of corporate strategy in an Information and Communication Technology (ICT) firm. Various number of studies have been carried out with regard to corporate strategy, but the impact effective communication can have on successful implementation of corporate strategy has never been studied. The study was conducted within an Information and Communication Technology (ICT) firm based in Centurion, Gauteng. It was conducted within an enterprise division of the firm rather than the entire organisation, which employs 400 people. Out of the 400 respondents invited to participate in the study, 98 managed to complete the questionnaires. The study followed a positivistic research paradigm which made use of questionnaires. It made use of an on-line survey where the respondents were invited to participate in the study via e-mails. The study established that certain variables are more critical than other when coming to strategy implementation such as strategic leadership and effective communication.
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Cawkwell, Thomas William. "UK strategy in Afghanistan, 2001-2014 : narratives, transnational dilemmas, and 'strategic communication'." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/17181.
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The difficulties faced by the United Kingdom in realising its stabilisation objectives in the War in Afghanistan (2001-2014) have precipitated a change in rhetorical approach by successive British Governments, from one based on liberal normative principles to one that emphasises traditional, rationalist precepts of ‘national security interests’. This transformation of ‘narrative’ is identified in this work as chronologically analogous with the institutionalisation of ‘strategic communication’ practices and doctrine emanating from the defence establishment of the British state. In this work, I argue that changes in narrative approach and the emergence of strategic communication can be understood as a consequence of an overburdened British state attempting to free itself from a ‘transnational dilemma’ (King 2010): that is, to find a means of appealing coherently and succinctly to the benefits of participation in collective security whilst avoiding threatening the viability of collective security membership by acknowledging its costs. This transnational dilemma has been exacerbated by intra-state competition over the material and ideational aspects of British strategy in Helmand, and is traceable by close empirical analysis of three competing ‘policy narratives’ for Afghanistan: stabilisation, counter-narcotics, and counter-terrorism, respectively. Intra-state competition can, in turn, be conceptualised as the result of embedded inter-state relationships of political obligation and military cooperation referred to by Edmunds (2010) as the ‘transnationalisation’ of defence policy. UK policy in Afghanistan has been guided by transnational issues, specifically the maintenance of NATO as a collective security apparatus and of the ‘special relationship’ with the United States, through which Britain secures and projects its national interest. I argue that the UK’s grand strategic commitment to transnationalisation underscores an ‘unstatable’ ultimate policy of meeting the expectations of the United States and NATO, and that the development of various policies and narratives for Afghanistan can be understood primarily in such terms. In Afghanistan, transnationalisation and the concordant pursuit of satisfying American and NATO expectations has come at the cost of a significant divestment of strategic autonomy, which has uprooted traditional, nationally-based concepts of strategy and policy to the transnational level and resulted in a strategic vacuum wherein intra-state competition has flourished. This, I argue, has compromised the ability for Britain to link policy to operations (to ‘do’ strategy)d in Afghanistan, a point which can be empirically measured by reference to the discordant and contradictory aspects of aforementioned policy narratives, which have been rooted in the institutional interests of various elements of the state. Strategic communication has arisen out of this situation as a means for the state to overcome the transnational dilemma by promoting a unified ‘strategic narrative’ for Afghanistan that has reconfigured the narrative for the conflict to one that emphasises the conflict not in terms of collective security but in ‘national’ terms. This work concludes by arguing that, in sidestepping rather than confronting the core dilemmas of British strategy, the emergence of strategic communication can be seen as posing as many problems as solutions for the UK state.
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Toyer, Ayesha. "The value of corporate communications as a strategic management function to top management." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/2316.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.This mini dissertation reports on the findings from a study on Chief Executive Officers of dually listed companies which, measures the value they place on Corporate Communication professionals. Using the Hill and Knowlton quantitative framework, the study explicates the role Corporate Communication professionals play within the organisational context and identifies their strategic legitimacy. Much of the literature on the topic of strategic Corporate Communication asserts that this function is drastically marginalised and its value disputed within the inner circle of organisations. The literature states that Corporate Communication managers and strategists are expected to validate their presence within the top levels of management in organisations. CEOs of companies listed on the Johannesburg Stock Exchange and at least one other international stock exchange were surveyed. Findings include evidence of inconsistency and confusion on the part of CEOs, with regard to the understanding of Corporate Communication as a discipline and business function, as well as its location within the organisational structure. Further study is recommended to investigate the determinants of value within Corporate Communication for CEOs, to bridge the current strategic and knowledge gap.
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Dincheva, Vihra, Jonas Raphael Ernst, and Boean Naomi Raja. "Storytelling for Sustainability Practitioners: Supporting the Communication for Strategic Sustainable Development." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-954.
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The general awareness of the sustainability challenge and the urgency to act is increasing. However, the actions being taken do not seem to be sufficient, nor the communication about sustainability effective enough, to ensure a sustainable future. For our research, we looked at the work of sustainability practitioners using a scientifically robust framework called the Framework for Strategic Sustainable Development (FSSD). The research focuses on the interaction between the sustainability practitioner and the audience when communicating the FSSD. It is guided by its central inquiry, how the practice of storytelling can support sustainability practitioners in their work context. A literature review and a total of 13 interviews with sustainability and storytelling practitioners comprise the basis for this analysis. Based on our findings we map out the current practices of storytelling used by sustainability practitioners in the field and offer recommendations with the intention of enhancing this practice. Our research showed that sustainability practitioners practice and benefit from storytelling throughout their work in various ways. We consider this research with all its limitations as an awareness raiser and invitation to deepen the conversation and the exchange of experience and knowledge around the topic of storytelling for sustainability.
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DeLenardo, Samantha. "Game Changer: Mental Health Strategic Communication Plan for Varsity Football Players." Thesis, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/24356.
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In the past two years, six National Football League players have died by suicide. Investigations into most of the deaths revealed that the players suffered from brain damage likely caused by repeated concussions. As is the case with many health issues, tragedy often precedes action; the suicides of these high profile football stars have catalyzed action on concussion policy and practice, as well as opened up the conversation about the overall mental health of athletes.
This thesis joins the conversation around mental health and athletes, specifically Canadian varsity football players. Mental health problems and illnesses are presented as especially common, affecting about 1 in 5 Canadians. That is not to underestimate the severity of mental illnesses, which can deteriorate an individual’s quality of life, significantly impact friends and family and, in the most severe cases, also lead to death by suicide. That said, this thesis adopts a theoretical perspective that focuses on the promotion and protection of good mental health.
This thesis is primarily concerned with investigating the social, political, and external factors that negatively impact how football players conceptualize mental health and mental illness, and also the recommended behaviour to seek professional help if needed. The growing body of research concerning the negative impact of mental illness stigma is compelling and leaves no doubt that stigma is a significant barrier to recovery. This thesis explores the stigma process as well as its social function in groups. Next, it investigates how the already powerful stigma around mental illness is further exacerbated by gender and more specifically, how traditional masculine ideology (i.e. men should be strong and powerful) conflicts with stereotypical beliefs about mentally ill people (i.e. weak and/or incompetent). Gender and health are further linked in terms of behaviour. In other words, rejecting health behaviours becomes a strategy some men utilize to project their masculinity, paradoxically contributing to the creation or worsening of many health problems. A health behaviour that is explored in detail is psychological help-seeking, and the psychosocial processes of help-seeking, which are also mainly regulated by masculinity. An overview of the most common mental health problems and illnesses found in male varsity athletes is provided.
All of the above components are then applied to the unique context of varsity football players. The thesis draws on the literature as well as qualitative interview data that explores the experiences of 8 varsity football players at the University of Ottawa. Regarding mental health promotion, the findings show that football players may require adapted communication approaches. To that end, the thesis transitions into an early-stage health communication plan supported by the literature and the primary data. The plan proposes overall outcomes, short term/intermediate objectives, a communication strategy, and a tactical approach. Next, a web-based health resource is suggested as a primary communication vehicle and is outlined in detail. The plan then suggests potential partnerships for extending the strategic communication plan’s reach and credibility. This is followed by suggestions for evaluating both the short term/intermediate objectives as well as the strategic communication plan’s overall impact.
This thesis concludes with a chapter exploring the contributions lifted from the eight qualitative interviews, as well as suggested directions for research, policy and practice.
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Raja, Arif Raja Sumayyah. "A strategic subordinate: An outcome of internal communication and employee engagement." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235056/1/Raja%20Sumayyah_Raja%20Arif_Thesis.pdf.
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Employees play a key role in organisation success through enacting behaviours that support organisational strategic goals. While managers are expected to contribute strategically, this thesis investigates if subordinates could move beyond an engaged state. Using mixed methods, this research conceptualised and measured the attributes of a strategic subordinate as a significant outcome of internal manager-subordinate communication. The findings of this research theoretically contributes to employee engagement and internal communication, and practically guides organisations to identify and support subordinate contributions to organisational success.
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Menjivar, Jose D. "Bridging Operational and Strategic Communication Architectures Integrating Small Unmanned Aircraft Systems As Airborne Tactical Communication Vertical Nodes." Thesis, Monterey, California. Naval Postgraduate School, 2012. http://hdl.handle.net/10945/17418.
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Approved for public release; distribution is unlimitedThe United States Department of Defense enterprise communication architectures are presently designed to support large-scale fixed organizations and rely primarily on satellite mediums. However, they are inadequate in tactical level environments, and are not readily available nor affordable to support multiple operators in various tactical locations. Incorporating Small-Unmanned Aircraft Systems (UAS) with communication repeaters could expand local mobile ad-hoc networks coverage for users in communications degraded environments and reduce satellite dependency. The proof of concept is focused on leveraging existing Government Off The Shelf (GOTS) technology with ever increasing Small-UAS functionality to explore the potential reduction of communication inadequacies in tactical environments. Through the efforts of this thesis, the goal is to extend and enhance beyond line of sight (BLOS) and on-the-move communications at the small unit level. The findings provide face validation that Small-UAS equipped with a communication payload can provide these services that enhance voice transmissions, and thus, enable TCP/IP data transfer in communication degraded environments without interfering with the Small-UAS primary ISR function or airworthiness. Future efforts in this line of inquiry may also inform the use of multiple Small-UAS to extend the networks and autonomous operations, and perhaps, eliminate the requirement for a ground Small-UAS operator.
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Koper, Eric. "Advancing strategic thinking on the positioning of organisational relationships." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/9149.
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This thesis introduces new theoretical models and concepts in support of strategic thinking about the dynamics and complexities of organisational relationship positioning that could improve public relations education and professional development linked to strategic management careers in international organisations. An exploration of public relations in the United Kingdom and Nigeria illustrates that there is a significant practice mainly concerned with communication that develops strategies and tactics in support of already established strategic organisational goals. Progress with professionalisation of the practice also shows an increasing need and want to operate at senior management levels, although it questions if the academic preparation to do so is adequate. Advances in communication technology and education approaches provide opportunities to better understand complex networks and relationships. The emphasis in this thesis is on strategic planning. Most frequently used tools and approaches are briefly discussed. They are mainly descriptive and often provide snapshots of current situations that can help with formulating a future desired situation. Most of these tools and approaches expand the brainstorming horizon providing opportunities for vertical (deeper) and horizontal (broader) thinking about organisational relationships. This thesis introduces additional models, namely the revised public relations catalyst model and the public relations lava lamp model, and concepts such as organisational personality that could be used to further the strategic thinking about the dynamics of such relationships. The new insights and perspectives on strategic planning presented here stem from qualitative explorative research based on observations and interpretations from applying strategic thinking exercises in seminars at the University of Central Lancashire, and from action research approaches by leading strategic planning and organisational change activities at the International Institute of Tropical Agriculture (IITA) which involved in-depth interviews, workgroup sessions and online questionnaires. Positioning of organisational relationships is an increasingly important function of strategic management in international organisations such as IITA. This is driven by pressure for more engagement, transparency and accountability by public investors and partners related to providing the essential resource base in terms of finance and implementation capacity essential for the organisation’s existence. Improving strategic planning competences relating organisational relationships not only provides opportunities for public relations practitioners to be part of senior management but also is essential for an organisation’s continuity and relevance. It was found that strategic thinking improves by stimulating both vertical and horizontal thinking about initial surface problems. Problem based learning approaches in public relations education should be considered as they can help prepare future practitioners to improve their strategic planning competences. Advances in communication technology have the potential to maintain and improve organisational relationships far beyond current organisational network boundaries and creates opportunities for advancing strategic thinking and planning. Logical framework planning and other problem-based tools can help to identify solutions for a central problem. However, they require the facilitation of planning teams with different personalities that are encouraged to think deeper and wider to ensure that alternative solutions are considered and that enough cause-effect relationships are established for strategic interventions to be successful. The use of the lava lamp metaphor also stimulates strategic thinking about the dynamics of organisational relationships aided by different perspectives that stimulate vertical and horizontal thinking. The concept of organisational personality has potential to identify which organisations would be potential collaborators in finding better solutions and help to understand potential relationship issues better.
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Lövgren, Daniel. "Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities." Doctoral thesis, Uppsala universitet, Institutionen för informatik och media, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-332138.
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Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. Implied is a view of actors as intentional, rational, and deliberate decision makers. Such a conventional view on strategic communication, however, cannot satisfactorily explain the underlying characteristics of communication practices in contemporary organizations. Nor does it explain how organizational members in their everyday work interpret and relate to such practices. This thesis adopts neo-institutional theory and the translation approach to study how strategic communication operates along an institutionalized recipe for communication that through various translations is reformulated to fit local organizational contexts and preferences of the people occupying these contexts. To illustrate the process of both following and adapting the institutionalized recipe of strategic communication, qualitative and quantitative material on the role of social media in sixteen Swedish universities are examined. The material is generated and gathered through an ethnographically inspired approach and includes: interviews, a six-month observation period, the study of documents, and a content analysis of Vice-Chancellor blogs. The findings show that work with social media is pervaded with inconsistencies and contradictions, but simultaneously relating to a shared recipe for communication. Shared elements for communication at the universities include the purposes for communication, notion of one university and integration. However, in translations people rely on local organizational conditions, personal values, ambitions, and experiences. This produces tensions between: control and independence, centralization and decentralization, and one voice and multiple voices. The findings suggest that translations differ across universities and between communicators on different levels, some being more “true” to the recipe than others. Thus, differences are inevitable, underscoring the issues of managing and controlling communication in the conventional approach of strategic communication. As a result, the empirical and theoretical concept of strategic communication benefits from acknowledging its social embeddedness and local recontextualization. Strategic communication is like dancing to music. Everyone hears the music, but the dance varies with each dancer ́s experiences, ambitions, and opportunities.Strategiska universitet på kunskapens marknad?
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Teigen, Aleksander. "Personal characteristics in job ads : Strategic communication in urban and rural municipalities." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-72394.
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Platsannonser är medveten kommunikation från arbetsgivare med avsikten att framförallt locka nya medarbetare, men fungerar även som marknadsföring av den rekryterande organisationen. I platsannonser är efterfrågan på personliga egenskaper hos den som ska anställas ett vanligt förekommande fenomen. Dessa egenskaper är av intresse i denna studie. ”Personliga egenskaper i platsannonser” är en kvantitativ innehållsanalysstudie av platsannonser från media och kommunikationsområdet där förekomsten av efterfrågade personliga egenskaper är vad som analyseras. Studien syftar till att belysa hur platsannonser kan ses som strategiska i sin kommunikation i form av att efterfråga personliga egenskaper. Hur denna efterfråga ser ut och om det finns någon skillnad mellan storstad och landsbygd i Sverige kommer utredas. För att ta reda på vilka personliga egenskaper som efterfrågas oftast utformades ett kodningsschema och 654 platsannonser samlades in från Arbetsförmedlingen jobbförmedlartjänst Platsbanken. De 20 mest efterfrågade egenskaperna från dessa genomgick sedan ett chi2-test för att se om det fanns någon statistisk signifikant skillnad mellan kommuner i storstad och landsbygd eftersom storlek på kommun kan ha betydelse för hur arbetet utförs. Teorierna som studien baseras på är strategisk kommunikation och femfaktorteorin eller big five teorin som den heter som den heter på engelska. Dessa teorier visar på varför en platsannons kan ses som strategisk kommunikation och hur personlighet utgör en aspekt i rekryteringsprocessen. Femfaktorteorin bygger på att människans personlighet bygger på de fem faktorerna. Dessa faktorer består av adjektiv som beskriver personlighet, såsom t.ex. ansvarsfull, nyfiken och noggrann Alla människor har mer eller mindre av dessa faktorer. Studiens resultat visar att vissa personliga egenskaper efterfrågas mer frekvent än andra och från ett femfaktorteoretiskt perspektiv är vissa av dess faktorer mer förekommande än andra. Vilket i sin tur pekar på att platsannonser är strategisk kommunikation. Det fanns skillnader mellan storstad och landsbygd i vilka egenskaper som efterfrågas men likheterna var fler än olikheterna. Den vanligaste personliga egenskapen som efterfrågades i det insamlade materialet var strukturerad. Denna egenskap tillhör personlighetsfaktorn samvetsgrannhet. Att inneha mer av faktorn samvetsgrannhet är en bra indikation på framtida yrkesmässiga lycka, nöjdhet och prestation.