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Journal articles on the topic 'Strategic social media'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Paramitha, Janna, and H. H. Daniel Tamburian. "Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik." Prologia 4, no. 1 (2020): 98. http://dx.doi.org/10.24912/pr.v4i1.6440.

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Nowadays digital media hold an important role in people's lives. An important role that has helped the community is the rise of digital media like Instagram.C Channel Indonesia is one of the companies engaged in digital media, which is Instagram. Strategic management on Instagram @cchannel_id is important to be done in order to know the direction of a company. The long and short term strategies of the company are the determinants of the direction the company is headed for. Strategic Direction Instagram C Channel Indonesia wants to make number one digital media for Indonesian women and build co

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Meredith, Michael J. "Strategic Communication and Social Media." Business Communication Quarterly 75, no. 1 (2012): 89–95. http://dx.doi.org/10.1177/1080569911432305.

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Meratian Esfahani, Leila, and Lester W. Johnson. "Stakeholders’ Engagement and Strategic Management of Social Media." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 6 (2018): 47–56. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.36.3004.

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Social media is becoming integral to many organizations as a tool for marketing, customers’ service management, interacting with employees, etc. However, recent research shows that organizations are still struggling to find an effective way to strategically manage social media and engage with various stakeholders. As a result, there is a need to investigate the issue in depth. Therefore, in this paper, we develop a comprehensive conceptual model for organizations to engage with stakeholders and strategically managing social media.

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Enke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." International Journal of Strategic Communication 13, no. 4 (2019): 261–77. http://dx.doi.org/10.1080/1553118x.2019.1620234.

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Swaminathan, Madhav, and Ritu Thamman. "Social Media as a Strategic Opportunity." Journal of the American Society of Echocardiography 32, no. 9 (2019): A19. http://dx.doi.org/10.1016/j.echo.2019.07.013.

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Borchers, Nils S. "Social Media Influencers in Strategic Communication." International Journal of Strategic Communication 13, no. 4 (2019): 255–60. http://dx.doi.org/10.1080/1553118x.2019.1634075.

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Tyrovouzis, Nestor. "Social Media Engagement & Listening." Journal Of Global Strategic Studies 5, no. 1 (2025): 58–86. https://doi.org/10.36859/jgss.v5i1.3526.

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Until now, academic literature has described public diplomacy and strategic communication as two distinct; analogous; connected; occasionally conflicting or incompatible; constitutive or subordinate to the other concepts. Still, their correlation has yet to be clearly defined. Nonetheless, a strategic approach to public diplomacy communication efforts would provide PD actors with the necessary tools to better assess and evaluate input, output and the impacts and outcomes of their campaigns and policies. This article identifies four communication components with strategic value in public diplom

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Archer-Brown, Chris, and Jan Kietzmann. "Strategic knowledge management and enterprise social media." Journal of Knowledge Management 22, no. 6 (2018): 1288–309. http://dx.doi.org/10.1108/jkm-08-2017-0359.

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Purpose This paper aims to examine if (and how), enterprise social media (ESM) can be understood as a strategic knowledge management phenomenon to improve organizational performance. Design/methodology/approach This paper uses intellectual capital theory and its functional building blocks to organize different types of the ESM platforms, based on secondary data. It then connects these findings to the underling intellectual capital tenets to introduce a conceptual model that explicates how ESM impacts strategic knowledge management, and vice versa. Findings This paper concludes that ESM provide

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Dutot, Vincent, and François Bergeron. "From strategic orientation to social media orientation." Journal of Small Business and Enterprise Development 23, no. 4 (2016): 1165–90. http://dx.doi.org/10.1108/jsbed-11-2015-0160.

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Purpose The purpose of this paper is to develop and test a framework of small and medium enterprises’ (SMEs) strategic orientation (SO) and its impact on social media performance. Moreover, it introduces a new concept, social media orientation (SMO) (composed of sales and business development (SBD) and visibility) to add in the model. Design/methodology/approach A quantitative approach was used and, based on a study of 257 SMEs, analyses were performed. A smartPLS analysis was judged appropriate regarding the sample size. Findings Results show that entrepreneurial orientation (EO) and customer

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Kennedy, Ann-Marie. "Book and Media Review: Strategic Social Marketing." Journal of Macromarketing 36, no. 1 (2015): 116–17. http://dx.doi.org/10.1177/0276146715601194.

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Alvarillo, Dominique, and Elena Nikiphorou. "Social media and rheumatology societies: Strategic insights." Rheumatology and Immunology Research 3, no. 4 (2022): 180–83. http://dx.doi.org/10.2478/rir-2022-0032.

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Abstract The use of social media has heralded a new era of communication and social interaction, presenting important and often untapped potential and opportunity for professional organizations to thrive. In this article, we discuss the use of social media by rheumatology societies, focusing on strategy and marketing development. We share first-hand insights and tips for using social media in a way that can help rheumatology societies and professional organizations overall to thrive.

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Bala Roy Abhishek, Madhu. "Social Media Usage Strategic Intention by the Organizations and the Trends." International Journal of Science and Research (IJSR) 12, no. 7 (2023): 1510–18. http://dx.doi.org/10.21275/sr23719105737.

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OHTA, Toshizumi. "Social Media and Social Simulation: Strategic Upward Spiral of Knowledge." TRENDS IN THE SCIENCES 17, no. 2 (2012): 2_48–2_49. http://dx.doi.org/10.5363/tits.17.2_48.

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Koli, Nicodemus. "Praktik Kuasa Platform Media Sosial Di Balik Kecanduan Media Sosial Bagi Remaja." Indonesian Character Journal 1, no. 1 (2023): 37–47. http://dx.doi.org/10.21512/icj.v1i1.10273.

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In the present time, browsing through social media via smartphones is one of the top reasons for using the internet. Through social media, everyone has a space to express their thoughts, feelings, actions, and attitudes easily and quickly. The personality traits, interests, and preferences of every individual are readable, peeked into, and monitored. Every symbol, advertisement, information, and product promotion that aligns with the user's desires and character is continuously presented by social media platforms. Experts who have careers and strategic positions, as well as being the creators

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Nugroho, Dimas, and Putri Angela. "The Impact of Social Media Analytics on SME Strategic Decision Making." IAIC Transactions on Sustainable Digital Innovation (ITSDI) 5, no. 2 (2024): 169–78. http://dx.doi.org/10.34306/itsdi.v5i2.664.

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In the digital age, the emergence of social media has transformed the operational landscape of small and medium enterprises (SMEs). Recognized as a tool that generates comprehensive insights, social media analytics supports strategic decision-making. However, the concrete impact of social media analytics on strategic decisions in SMEs still requires further exploration. This study aims to assess the impact of social media analytics on strategic decision-making in SMEs, considering mediating variables such as organizational innovation and adaptability. Employing Structural Equation Modeling (SE

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Jević, Jelena, Vladimir Pavković, and Goran Jević. "The role of social media in contemporary tourism business." Oditor 7, no. 2 (2021): 133–56. http://dx.doi.org/10.5937/oditor2102133j.

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Social media represents a global phenomenon that has a great influence on society, primarily in terms of opportunities for new ways of communication that found wide application in modern business. In that sense, the paper analyzes the complex situation between social media communication and tourism. Main goal of the paper is identifying and defining the role that social media have in contemporary tourism. Methodology in the paper, related to contemporary tourism business includes: defining and analyzing social media with special emphasis on their advantages and disadvantages, then analysis and

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Irannejad Bisafar, Farnaz, Brooke Foucault Welles, Catherine D'Ignazio, and Andrea G. Parker. "Supporting Youth Activists? Strategic Use of Social Media." Proceedings of the ACM on Human-Computer Interaction 4, CSCW2 (2020): 1–25. http://dx.doi.org/10.1145/3415180.

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Furr, June B., Alexis Carreiro, and John A. McArthur. "Strategic approaches to disability disclosure on social media." Disability & Society 31, no. 10 (2016): 1353–68. http://dx.doi.org/10.1080/09687599.2016.1256272.

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Ayestarán Crespo, Raquel. "Social Media como Canal Estratégico y Operativo dentro del Medio Digital." aDResearch ESIC International Journal of Communication Research 10, no. 10 (2014): 126–53. http://dx.doi.org/10.7263/adresic-010-07.

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Dreher, Sonja. "Social media and the world of work." Corporate Communications: An International Journal 19, no. 4 (2014): 344–56. http://dx.doi.org/10.1108/ccij-10-2013-0087.

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Purpose – The purpose of this paper is to explore the risks and benefits of employees’ social media use for an organization's reputation, and delivers suggestions for a strategic management approach. Design/methodology/approach – The findings of this research paper are based on a comprehensive literature review and supported by a leading practice example. Findings – Through social media, employees function as powerful brand ambassadors who shape reputation with everything they do and say online. This requires a strategic management approach to employees’ social media use, including research, i

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Smith, Brian G., Staci B. Smith, Danielle Hallows, Thomas Robinson, and Ljubica Ivanovic. "What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication." International Journal of Strategic Communication 17, no. 5 (2023): 399–414. http://dx.doi.org/10.1080/1553118x.2023.2231427.

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Aggerholm, Helle Kryger, and Sophie Esmann Andersen. "Social Media Recruitment 3.0." Journal of Communication Management 22, no. 2 (2018): 122–37. http://dx.doi.org/10.1108/jcom-11-2017-0131.

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Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication management. Design/methodology/approach The study draws on a reflexive dialogical research approach, which means that it is methodologically designed as a critical dialogue between on the one hand an empirical case and on the other hand theories on social media and strategic communication. Findings The study points toward a fundamental new approach to

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Bowen, Gordon, Dominic Appiah, and Sebastian Okafor. "The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process." Sustainability 12, no. 15 (2020): 6057. http://dx.doi.org/10.3390/su12156057.

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The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the strategy formulation to improve strategic outcomes. The input into the strategic formulation process does not tend to take account of customers’ inclination for CSR practices and policies. This is particularly important for consumers who can spurn organisations that do not incorporate ethical practices in their core values. The paper aims to show

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Sudarman, Daman, Djoko Hananto, Dadang Dadang, and Diana Hasan. "COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS." Dynamic Management Journal 8, no. 1 (2024): 216. http://dx.doi.org/10.31000/dmj.v8i1.10407.

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The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through

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Nguyen, Bang, Xiaoyu Yu, T. C. Melewar, and Junsong Chen. "Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability." Industrial Marketing Management 51 (November 2015): 11–25. http://dx.doi.org/10.1016/j.indmarman.2015.04.017.

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Bennani, Amira. "Impact of Social Media on Strategic Management in Morocco." International Journal of Strategic Marketing Practice 5, no. 1 (2023): 35–45. http://dx.doi.org/10.47604/ijsmp.1936.

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Purpose: The study sought to analyze the impact of social media on strategic management in Morocco Methodology: The research was conducted entirely on desktop review method. Secondary data, or data that doesn't require actual observation in the field, are the focus of desk research. Because it requires little more than an executive's time, telephone rates, and directories, desk research is generally seen as a low-cost strategy in comparison to field research. As a result, the research used data that had already been collected and reported. This secondary data was readily available via th

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Choi, Suji, Soyeon Kim, Jihyun Kim, Jeong Min Lee, Bogyeong Jang, and Soyeon Kim. "Museum’s Strategic use of Social Media for effective communication." Journal of Digital Contents Society 22, no. 8 (2021): 1243–59. http://dx.doi.org/10.9728/dcs.2021.22.8.1243.

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Hemme, Florian, Dominic G. Morais, and Jennifer Lukow. "Strategic Social Media Marketing for the Premier Lacrosse League." Case Studies in Sport Management 9, S1 (2020): S1—S8. http://dx.doi.org/10.1123/cssm.2019-0023.

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Co-founded by brothers Paul and Mike Rabil, the Premier Lacrosse League (PLL) debuted in the U.S. on June 1, 2019 as a professional lacrosse alternative to Major League Lacrosse (MLL). With limited funding available to the league, the Rabils relied heavily on social media tactics to promote their venture. The reader will be tasked to analyze the PLL’s marketing efforts and devise alternative and novel approaches for future years. All information provided in the case is publicly available and references to magazine, newspaper articles, and videos are provided at the end of the case. Names menti

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Valos, Michael J., Felix T. Mavondo, and Munyaradzi W. Nyadzayo. "How do alternative strategic orientations influence social media performance?" Journal of Strategic Marketing 27, no. 1 (2017): 1–20. http://dx.doi.org/10.1080/0965254x.2017.1384039.

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Felix, Reto, Philipp A. Rauschnabel, and Chris Hinsch. "Elements of strategic social media marketing: A holistic framework." Journal of Business Research 70 (January 2017): 118–26. http://dx.doi.org/10.1016/j.jbusres.2016.05.001.

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Mumi, Atthaphon. "SOCIAL MEDIA AS A STRATEGIC CAPABILITY FOR STARTUPS AND THE MEDIATING ROLE OF SOCIAL CAPITAL." Business: Theory and Practice 23, no. 2 (2022): 302–12. http://dx.doi.org/10.3846/btp.2022.16954.

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Social media have been widely adopted in various organizations. The use of social media for achieving business sustainability and financial outcomes has been addressed in the literature. In the entrepreneurship context, social media have received great attention as the platforms can be one of the cost-effective marketing activities and knowledge accumulation. Despite existing evidence regarding the impacts of social media, the study of social media in the startup’s context is limited. Based on the dynamic capabilities perspective, this study relied on data from 128 startups in the emerging eco

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Curley, Christina B., and Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility." Journal of Business & Economics Research (JBER) 12, no. 1 (2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.

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Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts ar

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Kumari, Ms Priyanka. "“Impact of Social Media Marketing”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49873.

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ABSTRACT In the digital age, social media marketing (SMM) has emerged as a powerful tool that enables businesses to engage consumers, build brand identity, and drive sales. This study explores the impact of social media marketing on consumer engagement and business performance within three key business domains: E-commerce, Fast-Moving Consumer Goods (FMCG), and Startups. The research aims to evaluate the strategic role of SMM by comparing practices, challenges, and outcomes across these sectors. A mixed-methods approach was adopted, including a primary survey of 150 consumers. Secondary data w

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Kaif, Mohd. "“Impact of Social Media Marketing”." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50444.

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ABSTRACT In the digital age, social media marketing (SMM) has emerged as a powerful tool that enables businesses to engage consumers, build brand identity, and drive sales. This study explores the impact of social media marketing on consumer engagement and business performance within three key business domains: E- commerce, Fast-Moving Consumer Goods (FMCG), and Startups. The research aims to evaluate the strategic role of SMM by comparing practices, challenges, and outcomes across these sectors. A mixed-methods approach was adopted, including a primary survey of 150 consumers. Secondary data

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Fernandez, Jessica C., and Joy N. Rumble. "Getting the Most out of Social Media: Good Practices When Using Social Media." EDIS 2015, no. 7 (2015): 2. http://dx.doi.org/10.32473/edis-wc223-2015.

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Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. This 2-page EDIS publication, which focuses on identifying and defining good practices of social media, is the fourth in the Getting the Most out of Social Media series. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses the various social media platforms and how to use social media strategically and wisely. Written by Jessica C. Fernandez and Joy N. Rumble, and published by the UF Department of Agricu

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Salbila, Anissa Reza, and Didi Samanhudi. "Analisis Strategi Pemasaran dengan Metode Soar Strategic dan Quantitative Strategic Planning Matrix (OPSM) pada CV. Laskin Beauty." JUMINTEN 3, no. 1 (2022): 25–36. http://dx.doi.org/10.33005/juminten.v3i1.362.

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Saat ini skincare dapat dikatakan sebagai kebutuhan primer terutama untuk kalangan wanita. Banyak brand yang mulai bermunculan dengan berbagai inovasi produk mereka untuk kebutuhan masyarakat membuat perusahaan harus meningkatkan strategi pemasaran untuk dapat bersaing. Penelitian ini bertujuan untuk menetapkan alternative strategi pemasaran untuk produk Darkspot Serum pada CV. Laskin Beauty yang mengalami penurunan penjualan. Metode yang digunakan adalah SOAR (Strength, Opportunities, Aspiration, Result) yang digunakan untuk mengetahui di posisi manakah perusahaan saat ini dan juga menentukan

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Snoussi, Thouraya. "Social Media for Crisis Communication Management." International Journal of Business and Management Research 8, no. 3 (2020): 64–72. http://dx.doi.org/10.37391/ijbmr.080302.

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This paper analyzes trends related to the role of social media in crisis communication. The author posed a question about the attitudes of online media actors (communication, public relations and marketing experts) towards using social media as a strategic communication tool in times of crisis; Emphasis on two different crises: the 2016 Turkish political crisis and the global health pandemic (COVID-19) in 2020. Communications actors' perceptions and behaviors of social media in times of crisis were tracked through a mixed method (a content analysis of 40 online publications about the military

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Venkataraman, S., and Ranjan Das. "The Influence of Corporate Social Media on Firm Level Strategic Decision Making." International Journal of E-Business Research 9, no. 1 (2013): 1–20. http://dx.doi.org/10.4018/jebr.2013010101.

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Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions, beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process or strategic decision making has scarcely been explored in strategic management literature. In addressing this gap, this paper conceptually explores the likely influence of social media on issue of strategic decision making and the mechanism of such influence, and also uses an assortment of anecdotes fro

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Adventy, Maria Immaculata Yovita, and Raniasa Putra. "Model Strategi Agenda Penanganan Kekerasan Seksual Melalui Media Konvergen." JIAP (Jurnal Ilmu Administrasi Publik) 12, no. 1 (2024): 89. http://dx.doi.org/10.31764/jiap.v12i1.22438.

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Abstrak : Maraknya media konvergen, termasuk media sosial, memudahkan mengakses informasi tentang kekerasan seksual, baik korban maupun pelakunya, baik yang dilakukan oleh saudara maupun orang yang tidak dikenal. Tinjauan literatur ini bertujuan untuk mengidentifikasi temuan positif dan negatif terkait kekerasan seksual. Metode penelitian yang digunakan adalah deskriptif kualitatif, dengan menggunakan teori Michael Howlet dan M. Ramesh 1995 dalam penetapan agenda pemerintah. Hasilnya menunjukkan pentingnya memasukkan kekerasan seksual sebagai agenda utama pemerintah, dengan menghasilkan dua in

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Yadav, Vikas. "Social Media Manager." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45143.

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In an era marked by rapid digital transformations and the evolution of communication channels, social media has become the cornerstone of modern marketing strategies. This paper introduces a pioneering Social Media Manager system that integrates content scheduling, real-time analytics, and multi-platform account management into a unified, data-driven interface. Developed using web technologies and robust API integration, the proposed solution empowers brands and digital marketers to streamline their online presence, optimize content delivery, and foster strategic audience engagement. The syste

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Kudeshia, Chetna, and Arun Mittal. "Social Media." International Journal of Online Marketing 5, no. 2 (2015): 37–57. http://dx.doi.org/10.4018/ijom.2015040103.

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From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social media is omnipresent. We no longer go to the news, news finds us; we no longer visit merchandise, merchandise find us; social media has shrunk the globe beyond imagination. Social media is based on the combined notion of influence and participation -.tools that synchronize their voice with the company's voice and that combined voice affects the next customer. The development of social media networks have made it feasible for the customers to speak to thousands of other customers concerning a particular

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Rimkunienė, Dalia, and Virgilija Zinkeviciute. "SOCIAL MEDIA IN COMMUNICATION OF TEMPORARY ORGANISATIONS: ROLE, NEEDS, STRATEGIC PERSPECTIVE." Journal of Business Economics and Management 15, no. 5 (2014): 899–914. http://dx.doi.org/10.3846/16111699.2014.938360.

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Expansion of ”projectisation“ culture worldwide, ”internalization“ of projects and the inevitable growth of social media use globally calls for systematic and deeper insights from the strategic management viewpoint. Projects are defined as temporary organisations within various organisational bodies. In terms of the strategic management, temporary organisations are viewed as unique structural networking bodies that are anticipated to have their own strategy and management approach to meet project-based needs. Effective ”project communication“ plays a strategic role and can be an important enab

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Saxton, Gregory D., Jerome N. Niyirora, Chao Guo, and Richard D. Waters. "#AdvocatingForChange: The Strategic Use of Hashtags in Social Media Advocacy." Advances in Social Work 16, no. 1 (2015): 154–69. http://dx.doi.org/10.18060/17952.

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Social media continues to change how advocacy organizations mobilize, educate, and connect with their constituents. One of the most unique yet understudied tools available on social media platforms is the hashtag. Little research exists on how social work and advocacy organizations use hashtags, much less on how such use can be effective. This study examines the hashtag use by 105 constituent members of the National Health Council, a national US-based patient/health advocacy coalition. The study presents an inductive coding scheme of the types of hashtags employed, analyzes inter-sectoral diff

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Tuncdogan, Aybars, and Aidan Hughes. "Guiding Word-Of-Mouth (WOM ) Through Organic Social Media for Effective Strategic Communications: a Literature Review." Defence Strategic Communications 11 (February 3, 2023): 115–50. http://dx.doi.org/10.30966/2018.riga.11.4.

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The advantages of social media, including rapid information dissemination and easy access at little or no cost to the user, have placed them at the heart of communications. As a result, regardless of who they are (e.g., governmental organisation, NGO, terrorist group), all strategic communicators today have to utilise social media. More specifically, it is necessary for strategic communicators to have a good understanding of how to guide word-of-mouth communications. While there is an emerging dialogue in the strategic communications journals about social media, it is still at a nascent stage.

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Henry, Andrew M. "Religious Literacy in Social Media: A Need for Strategic Amplification." Religion & Education 48, no. 1 (2021): 89–101. http://dx.doi.org/10.1080/15507394.2021.1876507.

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Heller, Margaret. "A Review of “Strategic Planning for Social Media in Libraries”." Journal of Electronic Resources Librarianship 24, no. 4 (2012): 339–40. http://dx.doi.org/10.1080/1941126x.2012.732867.

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Chamberlain, Sara. "Economic Development and Social Media: A Strategic Approach for Success." Papers in Canadian Economic Development 14 (July 25, 2014): 55. http://dx.doi.org/10.15353/pced.v14i0.53.

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Widjanarko, Wisnu, Yusida Lusiana, S. Bekti Istiyanto, Wiwik Novianti, and Lartceva Natalia Evgenievna. "Promoting Local Cuisine on Social Media: A Strategic Communication Approach." Komunikator 16, no. 1 (2024): 53–66. http://dx.doi.org/10.18196/jkm.20763.

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Abstract:

The rise of food digitization has ushered in a new perspective on the culinary world. Local gastronomic traditions are now showcased globally through social media platforms, presenting opportunities and challenges in terms of cultural representation, authenticity, and global accessibility to diverse cuisines. This research aims to examine the complexities and dynamics involved in digitally promoting local culinary heritage. Its objective is to identify and outline strategies, challenges, and factors essential for navigating the digital culinary landscape. Findings underscore critical subjects

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Charest, Francine, Johanie Bouffard, and Ema Zajmovic. "Public relations and social media: Deliberate or creative strategic planning." Public Relations Review 42, no. 4 (2016): 530–38. http://dx.doi.org/10.1016/j.pubrev.2016.03.008.

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Davis, Kali. "A Review of “Strategic Planning for Social Media in Libraries”." Journal of Web Librarianship 8, no. 1 (2014): 107–8. http://dx.doi.org/10.1080/19322909.2014.867759.

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