Relevant bibliographies by topics / Target Customers

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Target Customers'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Target Customers"

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Eni Maryati, Wahyu. "Studi Penerapan Strategi Segmentasi Pasar, Target Pasar dan Penempatan Posisi Guna Peningkatan Jumlah Konsumen pada Hotel Kartika Wijaya Batu." Jurnal Teknik Industri 2, no. 2 (2010): 167. http://dx.doi.org/10.22219/jtiumm.vol2.no2.167-178.

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Market segmentationh ave purpose to devide plural customersi nlo the same marketsegmentationF. rom this segment,m arket sharet hat will be served dependingt o the segmentt hat givemaximum profit for Kartika Wijaya Hotel Batu.The methodu sedi n this researchis usingc lustera nalysisw ith SPSSp rograma s a help.T hesecondm ethodt hat be usedi s caracteristiacn alysism ethodo f customeres achs egmenut singc rossT absanalysisa nd the third methodu singp references tructurea nalysism ethodo f segmenut sing Thurstone'scase analysis.In customers egmentatioann alysisu singc lastera nalysisc an got 5 s
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Swathi, G., Sudha Rani Donepudi, and K. Ramash Kumar. "Personified Behavioural Demand Response Model for the Reduction of Peak Time Energy Consumption Coincidence of Domestic Sector with the Utility." WSEAS TRANSACTIONS ON POWER SYSTEMS 16 (December 31, 2021): 361–73. http://dx.doi.org/10.37394/232016.2021.16.36.

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Curtailment of discrete customer’s demand coincidence with utility demand during peak time ends up in good benefits to the utility at different levels as this coincidence is very expensive due to additional requirement of demand. Though few Demand Response(DR) programs are working towards this peak time energy coincidence reduction, they are not that successful due to either requirements of technological installations near customer premises or penalising the customer or lack of encouraging the customer to achieve the reduction. This work proposes a Personified Behavioural Demand Response (P-BD
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Curth, Susanne, Sebastian Uhrich, and Martin Benkenstein. "How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior." Journal of Services Marketing 28, no. 2 (2014): 147–58. http://dx.doi.org/10.1108/jsm-08-2012-0145.

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Purpose – The purpose of this paper is to analyze how affective commitment to fellow customers influences a customer's affective commitment to the service provider and customer citizenship behavior (CCB). In addition, the paper seeks to examine the moderating role of a customer's calculative commitment to the service organization. Design/methodology/approach – The study used a large-scale survey among customers of a health club and a scenario-based experiment to test the hypotheses. Findings – Both empirical studies provide evidence that affective commitment to fellow customers has positive co
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Sakalauskas, Virgilijus, and Dalia Kriksciuniene. "Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers." Algorithms 17, no. 1 (2024): 27. http://dx.doi.org/10.3390/a17010027.

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The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach for targeting high-value e-shop clients by utilizing clickstream data. We propose the new algorithm to measure customer engagement and recognizing high-value customers. Clickstream data is employed in the algorithm to compute a Customer Merit (CM) index that measures the customer’s level of engagement and anticipates their purchase intent. The CM
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Cahoon, Joyce, Wenjing Wang, Yiwen Zhu, et al. "Doppler." Proceedings of the VLDB Endowment 15, no. 12 (2022): 3509–21. http://dx.doi.org/10.14778/3554821.3554840.

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Selecting the optimal cloud target to migrate SQL estates from on-premises to the cloud remains a challenge. Current solutions are not only time-consuming and error-prone, requiring significant user input, but also fail to provide appropriate recommendations. We present Doppler, a scalable recommendation engine that provides right-sized Azure SQL Platform-as-a-Service (PaaS) recommendations without requiring access to sensitive customer data and queries. Doppler introduces a novel price-performance methodology that allows customers to get a personalized rank of relevant cloud targets solely ba
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Gawande, Pritha, Niyati Patel, and Anupama Chirag Dave. "Vrundavan sales corporation (VSC) – profiling target customers." Emerald Emerging Markets Case Studies 15, no. 2 (2025): 1–29. https://doi.org/10.1108/eemcs-07-2024-0308.

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Learning outcomes Concept of customer profiling/segmentation and its application for marketing decision making. Learning the concept of recency, frequency and monetary (RFM) and applying RFM analysis for customer segmentation. Understanding the concept of target marketing and its importance in customer retention. Curation of marketing activities for identified customer segments. Case overview/synopsis Vrundavan Sales Corporation (VSC), Rajkot, a trading business dealing in agricultural machinery, was established in Rajkot, Gujarat, in 2015. The company was founded by Dayanandbhai Vyas (Chairma
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Galli, Brian J. "The Value of Marketing in Project Environments from Three Key Perspectives." International Journal of Service Science, Management, Engineering, and Technology 10, no. 1 (2019): 1–18. http://dx.doi.org/10.4018/ijssmet.2019010101.

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Marketing is a tool that can prove to be very valuable to many different areas of business; it has impacts on several different areas, but it is important to analyze the relationships that technical marketing has with three key areas, those being: the voice of the customer, technology, and new product development. In any marketing investment, it is important to identify the target customer, collect the information about the customer and what the customer's want. The company could use “voice customer” to understand the needs and wants of customers. Understanding and realizing the customer's nee
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Ishiguro, Hisatoshi, and Kakuro Amasaka. "Proposal And Effectiveness Of A Highly Compelling Direct Mail Method - Establishment And Deployment Of PMOS-DM." International Journal of Management & Information Systems (IJMIS) 16, no. 1 (2011): 1. http://dx.doi.org/10.19030/ijmis.v16i1.6717.

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No clear processes are used at car dealers when deciding target customers for direct mail campaigns, and individual sales representatives rely on their experience when making such decisions. This means that dealer strategies lose their effectiveness and dealers fail to achieve the desired increase in customer visits. Thus, for this study, the author has established the Practical Method using Optimization and Statistics for Direct Mail (PMOS-DM) as a method of deciding the most suitable target customers for direct mail campaigns. Specifically, in order to both clarify the dealers target custome
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Hauser, John R., Duncan I. Simester, and Birger Wernerfelt. "Internal Customers and Internal Suppliers." Journal of Marketing Research 33, no. 3 (1996): 268–80. http://dx.doi.org/10.1177/002224379603300302.

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To push a customer and market orientation deep into the organization, many firms have adopted systems by which internal customers evaluate internal suppliers. The internal supplier receives a larger bonus for a higher evaluation. The authors examine two internal customer-internal supplier incentive systems. In one system, the internal customer provides the evaluation implicitly by selecting the percentage of its bonus that is based on market outcomes (e.g., a combination of net sales and customer satisfaction if these measures can be tied to incremental profits). The internal supplier's reward
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Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might be Ineffective." Journal of Marketing Research 55, no. 1 (2018): 80–98. http://dx.doi.org/10.1509/jmr.16.0163.

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Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models that identify customers at the highest risk of churning, no research has investigated whether it is indeed optimal to target those individuals. Combining two field experiments with machine learning techniques, the author demonstrates that customers identified as having the highest risk of churning are not necessarily the best ta
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Dissertations / Theses on the topic "Target Customers"

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Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a v
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Hedman, Matilda, Cornelia Hertzman, and Sara Smedberg. ""Det är upplevelsen som är i fokus" : En studie i hur en Destinations-Marknadsförings-Organisation kan förstå turistens förväntningar och skapa den destinationsupplevelse som efterfrågas." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35035.

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Frågeställning: Hur kan DMOs arbeta för att förstå turisternas förväntningar inför en destinationsupplevelse? Syfte: Syftet med undersökningen är att skapa en förståelse för turisternas förväntningar, både hur de skapas och hur de kan påverka turistens uppfattade destinationsupplevelse. Vi vill även kunna förklara hur turister kan delas in i olika målgrupper baserat utifrån vad de efterfrågar av en destinationsupplevelse. Slutligen syftar undersökningen till att kunna förklara för DMOs hur de kan arbeta med hänsyn till turisternas förväntningar i framtida destinatio
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Edvinsson, John. "Bellman Marknadsföring : Marknadspotential och förslag till lanseringsplan." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-341.

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<p>This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) a
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Tavares, Ricardo Matos. "Plano de negócios para criação de loja online Kyuubit." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16559.

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Mestrado em Ciências Empresariais<br>O presente trabalho tem como objetivo a criação de um plano de negócios para a loja online, a Kyuubit, que dedica à venda de produtos relacionados com a cultura pop. A implementação de um plano de negócios irá sem dúvida contribuir para a obtenção de investidores para este projeto. E, neste caso, os investidores potenciais irão querer analisar o plano de negócios, bem como todas as medidas para chegar ao sucesso do investimento. A internet é uma rede pública aberta com infinitas oportunidades comerciais. O ambiente excitante do comércio eletrónico inclui
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Gustavsson, Christoffer, and Jussi Alaniva. "Segmentering och målgrupper inom gymbranschen : En kvalitativ studie kring gymmens kundlojalitet samt åtgärder för gymkedjor för ökad kundlojalitet i strävan mot lönsamma kundrelationer." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37713.

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The current health trend in Sweden has created a gym industry where the competition hardens for each day. Dominant actors fight for customers and the customers are many. The basic need of being psychically active is with each individual and therefore everyone, in theory becomes potential customers for the gyms. The gyms targets the widest of target groups and invite with slogans like workout for everyone. However, there are problem with maintaining customers who refrain from training or completely leaving the membership. The purpose of this study is to investigate how gyms present segmentation
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Forselius, Rebecca, Muñoz Yasmine Gianella, and Lidia Vukcevic. "Bloggares inflytande på varumärkens image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-17529.

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The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions; Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the cred
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Wessén, Fredrik, and Mats Forsberg. "On Target Marketing in Mobile Devices : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6321.

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<p>In the best of worlds, all marketing is relevant.</p><p>This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.</p><p>Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mis
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Berlin, Alex, and Anton Johnsson. "Target your customer's contextually : Explaining contextual targeting’s effect within the banking market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104220.

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Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. Such as attitude (cognitive, affective, and conative), privacy concerns, trust, and loyalty. Based on the literature review the authors proposed six hypotheses that together formed the research model.  Methodology: A positivistic and deductive research approach was adopted in the form of a quantitative research design. Primary data was c
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Idenfors, Evelinn, and Jennie Kjellin. "Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58118.

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This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.
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Ryals, Lynette. "The total value of the customer and targeted marketing strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/10618.

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The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; Sheth and Sharma, 2001) and the use of customer lifetime value as an appropriate marketing metric (Rust et al., 2001). Some commentators recommend the application of shareholder value measures to the valuation of customer relationships (Uyemara, 1997; Mariotti, 1996). The thesis evaluates the application of shareholder value measures to the valuation of customers. Shareholder value involves both risk and return; therefore, the thesis argues, the risk of the customer or segment has to be identifie
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Books on the topic "Target Customers"

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Pulizzi, Joe. Get Content Get Customers. McGraw-Hill, 2009.

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Kaplan, Steve. Bag the elephant!: How to win & keep big customers. Workman Publishing, 2008.

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Hatch, Denison. Method marketing: How to make a fortune by getting inside the heads of your customers. Bonus Books, 1999.

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1958-, Piirto Rebecca, ed. Capturing customers: How to target the hottest markets of the '90s. American Demographics Press, 1990.

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Francese, Peter K. Capturing customers: How to target the hottest markets of the '90s. American Demographics Press, 1990.

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Valdés, M. Isabel. Hispanic customers for life: A fresh look at acculturation. Paramount Market Publishing, Inc., 2008.

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R, Thomas Andrew, ed. Direct marketing in action: Cutting-edge strategies for finding and keeping the best customers. Praeger Publishers, 2007.

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J, Gardner David. Mass Customization: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers. Happy About, 2009.

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Daly, Donal. Select selling: Strategies to win customers by defining the ultimate target profile & discovering what they really want. Oak Tree Press, 2005.

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Mercer, David. Internet marketing with WordPress: Use the power of WordPress to target customers, increase traffic, and build your business. Packt Pub., 2011.

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Book chapters on the topic "Target Customers"

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Diderich, Claude. "Gaining Insights by Observing Target Customers in Their Natural Environment." In Management for Professionals. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25875-7_8.

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Diderich, Claude. "Gaining Insights by Observing Target Customers in Their Natural Environment." In Future of Business and Finance. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-79070-6_10.

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Li, Jong-Peir. "Applied Neural Network Model to Search for Target Credit Card Customers." In Communications in Computer and Information Science. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-2777-2_2.

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Bravo, Jorge Miguel. "IDD and Distribution Risk Management." In AIDA Europe Research Series on Insurance Law and Regulation. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52738-9_14.

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AbstractDistribution is a key aspect of insurers’ business models. Insurance companies use multi-channel and multi touch-point distribution methods to target their customers. Insurers must manage the distribution risk arising from actions of the distribution channel, which have the potential to impact the quality and volume of the insured portfolio, the insurer’s income-generating capacity, long-term financial sustainability and brand value. In this chapter we discuss the implications of the introduction of the Insurance Distribution Directive (IDD) on distribution risk management and on firm’
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Tan, Alexander, Isfenti Sadalia, and Rulianda Purnomo Wibowo. "The Efficiency of Project Planning in IT Service Provider Using Traditional Methods, and CPM." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_144.

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AbstractThis research was conducted in an IT service provider that provides the installation of information systems for customers. Planned projects often did not meet their target set by both provider and customer. For example, an SAP project that was set to be completed in six months was delayed until two years by some problems in operational activities. So, the CPM methods were conducted to be used in this case to see the efficiency of meeting the target set previously. Generally, these methods are completed in steps such as identifying the scope and breaking it down into components activiti
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Qureshi, Omer Aftab, Stephen Wilkins, and Huda Iqbal. "Chatbots: Can They Satisfy Customers in the Banking Sector?" In BUiD Doctoral Research Conference 2023. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-56121-4_34.

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AbstractPurpose – The purpose of this research was to investigate and explore the influence of chatbots service quality on customer satisfaction in the banking sector.Methodology – The sample size for this research was determined to be 25, sufficient to achieve data saturation. This research utilised qualitative inductive research approach, exploratory in nature, implementing non-probability, stratified purposeful sampling technique, based on the age category of commercial bank consumers.Findings – Overall, a total of eleven themes and sub-themes emerged from the gathered data, resulting in th
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"Resilient Customers." In Target Markets. Routledge, 2017. http://dx.doi.org/10.4324/9781315178318-4.

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"Reluctant Customers." In Target Markets. Routledge, 2017. http://dx.doi.org/10.4324/9781315178318-5.

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"Ad Hoc Customers." In Target Markets. Routledge, 2017. http://dx.doi.org/10.4324/9781315178318-6.

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Kaufmann, Michael, and Cédric Graf. "Fuzzy Target Groups in Analytic Customer Relationship Management." In Fuzzy Methods for Customer Relationship Management and Marketing. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0095-9.ch008.

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Scoring models yield continuous predictions instead of sharp classifications. Scoring customers for profitability, loyalty, or product affinity corresponds to an inductive fuzzy classification: The model represents a continuous membership function mapping the set of customers into the fuzzy set of interesting customers – the fuzzy target group. This chapter presents a method for membership function induction based on normalized likelihood ratios. Applications of this method are proposed for selection, visualization, and prediction in the field of analytics in general, and for customer profilin
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Conference papers on the topic "Target Customers"

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Katyal, Nikita, and Shubham Jain. "Optimizing Campaign Effectiveness: Identifying Target Customers via Recommender Engine." In 2025 7th International Symposium on Computational and Business Intelligence (ISCBI). IEEE, 2025. https://doi.org/10.1109/iscbi64586.2025.11015413.

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Magdits, Frank. "Selling up, Not Selling Out." In SSPC 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00055.

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Abstract Selling Up and not Selling Out is all about being selective regarding how you conduct your painting contractor business. You can charge more and thus generate higher profits for each job by following a sound business formula. Careful consideration and decisions must be made on how you want your business positioned (your branding); which customers you want to target; which products and services you will use; and which market conditions are most relevant to your business. Extra profit results when you effectively communicate your business’ mission to your employees and deliver that prom
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Laillet, Emmanuel, Pierre-Loic Maisonneuve, and Damien Reveillon. "Condition (Usage) Based Maintenance and SLL Computation using Flight Regime Recognition Algorithm." In Vertical Flight Society 73rd Annual Forum & Technology Display. The Vertical Flight Society, 2017. http://dx.doi.org/10.4050/f-0073-2017-12082.

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Condition (Usage) Based Maintenance (CBM) function is becoming a standard and classical investigation topic for Original Equipment Manufacturers (OEM) for many reasons. Significant benefits can be earned by developing and using such functions: Better knowledge of the customer's usage of the helicopters, improvements in the building of the Design Usage Spectrums (DUS) for both high cycle fatigue mode (time ratio spent and occurrences of flight regimes) and low cycle fatigue mode (start/stop cycles, landing/take-off cycles, torque cycles, -), better understanding of the customer's own fleet's ma
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Wang, Yue, and Mitchell M. Tseng. "Defining Specifications for Custom Products: A Bayesian Probabilistic Approach." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-49625.

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Defining product specifications to meet customers’ preferences is a crucial and challenging task for custom product design. An efficient specification defining method should take both product structures and customers’ preferences into consideration. Because customers’ preferences depend largely on factors such as product attributes and external parameters, conventional specification definition methods in deterministic form fall short of providing adequate approaches to represent and manipulate the probabilistic nature of customers’ preferences. They often suffer from low efficiency, lack of in
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Schuller, David, and Zdenka Videcka. "OPPORTUNITY MANAGEMENT - MINIMUM SEGMENTS VALUE METHOD BASED ON FUZZY CLUSTERING." In 10th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscss.2023/s04.26.

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This paper deals with the use of fuzzy clustering techniques to effectively segment potential customers and existing customers in business opportunity management. Customer segmentation plays a key role in modern businesses, enabling personalized marketing and sales strategies. Traditional clustering methods often wrestle with uncertainty and overlapping customer data characteristics. In this article, we propose the use of fuzzy clustering algorithms to overcome these limitations and provide a more flexible and accurate approach to customer segmentation. The aim of the paper is to suggest a nov
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Luthra, Lavisha, Anzer R. N, Shikha Sharma, M. Hari Krishna, Nilesh Vitthal Limbore, and Rajeev Sobti. "Intelligent Marketing: Using AI to Segment and Target Customers." In 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE). IEEE, 2024. http://dx.doi.org/10.1109/ic3se62002.2024.10593574.

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Wick, Alexander, Ľubomíra Strážovská, and Bernhard Koczian. "The Influence of Multi-Channel Advertising by the Pharmacy on Customers and Identification of Advertising Perceptions by Customers." In Liberec Economic Forum 2023. Technical University of Liberec, 2023. http://dx.doi.org/10.15240/tul/009/lef-2023-51.

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Effective use of media channels in marketing requires a thorough understanding of the target audience and the channels they are most likely to use. Successful implementation of media channel strategies can increase brand awareness, customer loyalty and sales. Pharmacies are highly location-based and need to tailor their marketing efforts to specific regions to ensure maximum effectiveness. They need to tailor their marketing strategies to the specific preferences and behaviours of the target audience in each region. A company targeting a region (e.g. village regions) where many families live,
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Martí Bigorra, Anna, and Ove Isaksson. "Integration of Customer-Product Interaction Into Quality Function Deployment." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59992.

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Customer satisfaction is used by many companies as a key performance indicator and it is strategically important to be able to define design requirements that contribute to customer satisfaction when setting targets. For highly complex products such as vehicles, target setting is an evolving process based on continually changing internal and external requirements. Quality Function Deployment (QFD) is a method that provides a structured approach for incorporating customer needs into the product development process. However, in addition to product targets, product usage proficiency also contribu
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Khodko, S. Т. "PERMANENT RESIDENTS AS A GOAL OF CUSTOMER ORIENTATION IN THE TERRITORIAL MANAGEMENT." In Regional economy and territorial development. INSTITUTE OF PROBLEMS OF REGIONAL ECONOMICS OF THE RUSSIAN ACADEMY OF SCIENCES, 2021. http://dx.doi.org/10.52897/978-5-8088-1636-7-2021-15-1-157-163.

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The article covers a list of approaches to the state and municipal management as well as clarification of the territorial marketing states form the position of various consumers in the “permanent resident” target group: customers and clients. Customer-centric orientation approaches are presented.
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PRICOPOAIA, Oana, and Irina SUSANU. "THE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/05.10.

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Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be mo
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Reports on the topic "Target Customers"

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Seybold, Patricia. Target the Right Customers. Patricia Seybold Group, 2005. http://dx.doi.org/10.1571/bp10-20-05cc.

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Abdul Hamid, Umar Zakir. User Experience for Digitalized and Smart Cockpits and Cabins of Next-gen Mobility. SAE International, 2025. https://doi.org/10.4271/epr2025006.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;This SAE Edge Research Report explores advancements in next-generation mobility, focusing on digitalized and smart cockpits and cabins. It offers literature review, examining current customer experiences with traditional vehicles and future mobility expectations. Key topics include integrating smart cockpit and cabin technologies, addressing challenges in customer and user experience (UX) in digital environments, and discussing strategies for transitioning from traditional vehicles to electric ones while educating custom
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Sarni, Will, Jared Sheehan, and Taylor Cox. The Digital Journey of Water and Sanitation Utilities in the Caribbean: Current State and Opportunities. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0005323.

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Digital transformation in water utilities can provide numerous benefits for the utilities themselves and the customers they serve. There are many factors that impact an organizations ability to implement digital strategies, such as access to infrastructure and capital, cultural expectations, awareness of new and innovative technologies, and technical skills. The research identified two pressing challenges: access to financial capital and access to skilled labor. It also revealed opportunities to focus on improving sensing systems for water assets, the speed of internal information communicatio
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Kozumplik, Brian J. Electric Charging Intended Functionality, Availability, and Equity Inclusion. SAE International, 2023. http://dx.doi.org/10.4271/epr2023001.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;As unprecedented growth in EV sales is expected, and the number of public charging stations must be planned accordingly as charger up-time and functionality (i.e., availability) is the number one factor for users once the charging system is installed. &lt;/div&gt;&lt;div class="htmlview paragraph"&gt;&lt;b&gt;Electric Vehicle Intended Functionality, Availability, and Equity Inclusion&lt;/b&gt; informs current customers and potential purchasers of functionality, availability, and equity inclusion issues with EV charging s
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Giannoulakis, Stylianos, and Arrigo Beretta. PR-471-18210-R01 Pump Failure and Performance Degradation Prediction. Pipeline Research Council International, Inc. (PRCI), 2020. http://dx.doi.org/10.55274/r0011801.

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Sulzer Pumps Incorporation is performing fundamental research for developing an early pump failure prediction method, for better supporting its customers. Target is to protect critical equipment and reduce unplanned outages. This effort focuses on combining modern machine learning anomaly detection techniques with pump physical know-how. The developed approach was tested with real life failure datasets, provided by Pipeline Research Council International members. In addition, a performance degradation technique was inspired by anomaly detection learnings and tested at this project.
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Roth, Christian. Evaluation of the In-vehicle Experience. SAE International, 2023. http://dx.doi.org/10.4271/epr2023009.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;Modern in-vehicle experiences are brimming with functionalities and convenience driven by automation, digitalization, and electrification. While automotive manufacturers are competing to provide the best systems to their customers, there is no common ground to evaluate these in-vehicle experiences as they become increasingly complex. Existing automotive guidelines do not offer thresholds for cognitive distraction, or—more appropriately—“disengagement.” What can researchers can do to change this?&lt;/div&gt;&lt;div class=
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Chotelal, Shreshta, Marla Dukharan, Jeetendra Khadan, and Melissa Marchand. Financial Inclusion and FinTech in Suriname. Inter-American Development Bank, 2022. http://dx.doi.org/10.18235/0003988.

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This paper examines the potential role FinTech can play to support Surinames financial inclusion efforts. Financial technologyor “FinTech”describes the integration of technology into financial services to improve their use and delivery to customers. More importantly, it has the potential to meet the needs of those population segments that are not the main target of traditional financial services models. FinTech applications include mobile banking, mobile money, point-of-sale, e-commerce, and digital currencies. These solutions have contributed to financial inclusion, strengthening financial de
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Yusgiantoro, Luky A., Akhmad Hanan, Budi P. Sunariyanto, and Mayora B. Swastika. Mapping Indonesia’s EV Potential in Global EV Supply Chain. Purnomo Yusgiantoro Center, 2021. http://dx.doi.org/10.33116/br.004.

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• Energy transition in the transportation sector is indicated by the gradual shifting from the use of internal combustion engine (ICE) vehicles to electric vehicles (EVs) globally. • The transportation sector consumed 43% of total global energy and emitted 16.2% of total global emissions in 2020. Similarly, the transportation sector in Indonesia consumed 45% of the total energy and contributed to 13.6% of CO2 emission in 2019. • Global EV development and utilization are increasing exponentially, especially in developed countries, and there were 10 million EVs in 2020 worldwide. • China has suc
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Crosignani, Matteo, Lina Han, Marco Macchiavelli, and André F. Silva. Geopolitical Risk and Decoupling: Evidence from U.S. Export Controls. Federal Reserve Bank of New York, 2024. http://dx.doi.org/10.59576/sr.1096.

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Amid the current U.S.-China technological race, the U.S. has imposed export controls to deny China access to strategic technologies. We document that these measures prompted a broad-based decoupling of U.S. and Chinese supply chains. Once their Chinese customers are subject to export controls, U.S. suppliers are more likely to terminate relations with Chinese customers, including those not targeted by export controls. However, we find no evidence of reshoring or friend-shoring. As a result of these disruptions, affected suppliers have negative abnormal stock returns, wiping out $130 billion in
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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Anna Rita Vargas, and Danika Astilla-Magoncia. Philippine Retirement Authority Current Program and Policy Assessment/Business Model Review. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.12.

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This study assesses the Philippine Retirement Authority's (PRA) current program and business model. Established by Executive Order No. 1037 in 1985, the PRA aims to position the Philippines as a prime retirement destination, contributing to the country's social and economic development. Utilizing GAP and SWOT analyses, the research explores potential enhancements to PRA’s business strategy, guided by Porter's competitive advantage model and Prahalad and Hamel's core competencies framework. In addition, the analysis supplements the analytical frameworks with a strategic agenda that covers a dis
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