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Dissertations / Theses on the topic 'Target Customers'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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1

Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a v
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2

Hedman, Matilda, Cornelia Hertzman, and Sara Smedberg. ""Det är upplevelsen som är i fokus" : En studie i hur en Destinations-Marknadsförings-Organisation kan förstå turistens förväntningar och skapa den destinationsupplevelse som efterfrågas." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35035.

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Frågeställning: Hur kan DMOs arbeta för att förstå turisternas förväntningar inför en destinationsupplevelse? Syfte: Syftet med undersökningen är att skapa en förståelse för turisternas förväntningar, både hur de skapas och hur de kan påverka turistens uppfattade destinationsupplevelse. Vi vill även kunna förklara hur turister kan delas in i olika målgrupper baserat utifrån vad de efterfrågar av en destinationsupplevelse. Slutligen syftar undersökningen till att kunna förklara för DMOs hur de kan arbeta med hänsyn till turisternas förväntningar i framtida destinatio
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3

Edvinsson, John. "Bellman Marknadsföring : Marknadspotential och förslag till lanseringsplan." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-341.

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<p>This Master thesis was written in collaboration with the Kalmar-based consulting company Sederkvist Kommunikation. The purpose was to explore the market potential for Sederkvist Kommunikations new software Bellman Marketing. Based on these results a launch plan was created and advoice were given to Sederkvist Kommunikation as to how their new administrative tool could be introduced on the market. Data were collected through semi-structured telephone interviews. The population was Swedish so called Gazelle-companies (growth-companies listed yearly by the business newspaper Dagens Industri) a
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Tavares, Ricardo Matos. "Plano de negócios para criação de loja online Kyuubit." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16559.

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Mestrado em Ciências Empresariais<br>O presente trabalho tem como objetivo a criação de um plano de negócios para a loja online, a Kyuubit, que dedica à venda de produtos relacionados com a cultura pop. A implementação de um plano de negócios irá sem dúvida contribuir para a obtenção de investidores para este projeto. E, neste caso, os investidores potenciais irão querer analisar o plano de negócios, bem como todas as medidas para chegar ao sucesso do investimento. A internet é uma rede pública aberta com infinitas oportunidades comerciais. O ambiente excitante do comércio eletrónico inclui
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Gustavsson, Christoffer, and Jussi Alaniva. "Segmentering och målgrupper inom gymbranschen : En kvalitativ studie kring gymmens kundlojalitet samt åtgärder för gymkedjor för ökad kundlojalitet i strävan mot lönsamma kundrelationer." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37713.

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The current health trend in Sweden has created a gym industry where the competition hardens for each day. Dominant actors fight for customers and the customers are many. The basic need of being psychically active is with each individual and therefore everyone, in theory becomes potential customers for the gyms. The gyms targets the widest of target groups and invite with slogans like workout for everyone. However, there are problem with maintaining customers who refrain from training or completely leaving the membership. The purpose of this study is to investigate how gyms present segmentation
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Forselius, Rebecca, Muñoz Yasmine Gianella, and Lidia Vukcevic. "Bloggares inflytande på varumärkens image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-17529.

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The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions; Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the cred
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7

Wessén, Fredrik, and Mats Forsberg. "On Target Marketing in Mobile Devices : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6321.

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<p>In the best of worlds, all marketing is relevant.</p><p>This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.</p><p>Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mis
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8

Berlin, Alex, and Anton Johnsson. "Target your customer's contextually : Explaining contextual targeting’s effect within the banking market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104220.

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Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. Such as attitude (cognitive, affective, and conative), privacy concerns, trust, and loyalty. Based on the literature review the authors proposed six hypotheses that together formed the research model.  Methodology: A positivistic and deductive research approach was adopted in the form of a quantitative research design. Primary data was c
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Idenfors, Evelinn, and Jennie Kjellin. "Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58118.

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This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.
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Ryals, Lynette. "The total value of the customer and targeted marketing strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/10618.

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The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; Sheth and Sharma, 2001) and the use of customer lifetime value as an appropriate marketing metric (Rust et al., 2001). Some commentators recommend the application of shareholder value measures to the valuation of customer relationships (Uyemara, 1997; Mariotti, 1996). The thesis evaluates the application of shareholder value measures to the valuation of customers. Shareholder value involves both risk and return; therefore, the thesis argues, the risk of the customer or segment has to be identifie
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Kirkin, S., and K. V. Melnyk. "Intelligent Data Processing in Creating Targeted Advertising." Thesis, National Technical University "Kharkiv Polytechnic Institute", 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/44710.

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Ryals, L. "Total value of the customer and targeted marketing strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/10618.

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The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; Sheth and Sharma, 2001) and the use of customer lifetime value as an appropriate marketing metric (Rust et al., 2001). Some commentators recommend the application of shareholder value measures to the valuation of customer relationships (Uyemara, 1997; Mariotti, 1996). The thesis evaluates the application of shareholder value measures to the valuation of customers. Shareholder value involves both risk and return; therefore, the thesis argues, the risk of the customer or segment has to be identifie
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13

Fung, Ying-Kit (Richard). "An intelligent hybrid model for customer requirements interpretation and product design targets determination." Thesis, Loughborough University, 1997. https://dspace.lboro.ac.uk/2134/7419.

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The transition of emphasis in business competition from a technology-led age to a market-oriented era has led to a rapid shift from the conventional "economy of scale" towards the "economy of scope" in contemporary manufacturing. Hence, it is necessary and essential to be able to respond to the dynamic market and customer requirements systematically and consistently. The central theme of this research is to rationalise and improve the conventional means of analysing and interpreting the linguistic and often imprecise customer requirements in order to identify the essential product features and
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14

Bellander, Johanna, Sofie Bladström, and Elise Kaloyanova. "Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95875.

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The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. This leads the thesis into its three research questions: What are the advantages and disadvantages of a wide target group for an organizer in a festival or event context? How does
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Renaud, Christopher M. (Christopher Michael) 1969. "Customer-driven engineering for developing a "hit" product targeted at Leading Edge Boomers." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/91728.

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Zachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.

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Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. offering lower prices to different target group segments, and its retail manifestation, student discounts, cater to students’ budgetary constraints, serving not only their particular needs but in return offering the company the possibility to reap long term profits from loyal students. High levels of price sensitivity among students provide companies a welcome point of action to address students an
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Sapian, A. S. "How to create a brand for 3 steps? Building successful sales funnels in business." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/14356.

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Schumann, Jan H. "The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services." Wiesbaden Gabler, 2009. http://d-nb.info/995886458/04.

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19

BERN, PATRIK, and Joakim Larsen. "How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189466.

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The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. One way of retaining customers is to provide a more prominent customer experience. This study focuses on technological solutions for the food retail industry that enables the creation of this experience, more specifically self-scanning applications provided by the Swedish company Datema.The Swedish ma
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20

SIMONSSON, LENA, and RICKARD EKDAHL. "Kundinformation utvecklar den interna styrningen." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20512.

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Hur en verksamhet skall förbättrar sin interna styrning genom användning av kundinformation är ett omdiskuterat ämne. I studien ”Kundinformationen utvecklar den interna styrningen”. Undersöker författarna hur företag som tillämpar användningen av CRM i sin vardagliga verksamhet, har möjlighet att effektivisera för hur de skall nå sin vision. Detta möjliggjordes genom att fråga ett antal verksamheter, hur de ser på vikten av användandet av IT – relaterade verktyg. Skapar ett bättre sätt för verksamheten att kommunicera med kunden och samtidigt underlättar arbetet med den interna styrningen. Det
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Heža, Stanislav. "Marketingová strategie v ICT společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221997.

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The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
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Eriksson, Amanda. "Are students of today tomorrows profitable customers? -­‐ A case studie on students as a targeted group within the banking industry." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-152596.

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The fact that many banks today target students with concessional deals is no news. Students are a coveted group at the financial institutions, above all because they will most likely have a secure and well paid occupancy after they have finished their studies. This study will show the importance of banks attracting the students as customers and that the students will continue being customers even after having finalised their studies. It will also show that the banks market themselves towards the students as if students were a homogenous group as well as proving the benefits of calculating a st
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Vikström, Josephine, and Anna Johansson. "Marknadskommunikation mot en bred målgrupp : En studie av Gina Tricot." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19066.

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The companies of today compete about the consumers’ attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at lower costs. It’s no longer an economical question to be able to wear the latest fashion trends, the availability of cheap fashion clothes is constantly increasing. The clothes consumers are one of the groups that consider being least faithful about trademarks, this means that it demands more of the
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Svobodová, Jana. "Marketingový mix společnosti Alcon." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223567.

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The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Kreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.

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When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. Months of research lead to the conduction of a study, that is to test the perception of IMC in the Swedish market by sampling and sending questionnaires to Swedish marketers. Five Hypotheses were formed to test if each factor has a positive or negative relation
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Zimmermann, Valentin, Christoph Kempf, Leo Hartmann, Nikola Bursac, and Albert Albers. "Umgang mit Marktunsicherheiten in der Zielsystementwicklung: Methode zur Reduktion von Definitionslücken bei der Konkretisierung des Initialen Zielsystems." Thelem Universitätsverlag & Buchhandlung GmbH & Co. KG, 2021. https://tud.qucosa.de/id/qucosa%3A75848.

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Der systematische Umgang mit Unsicherheiten, die in Form von Wissens- und Definitionslücken vorliegen, stellt eine zentrale Aktivität der Produktentwicklung dar. Im Zuge der Zielsystementwicklung liegen Unsicherheiten insbesondere in Form von aus Kunden- und Anwendersicht nichtzutreffender und fehlender oder unvollständiger Ziele und Anforderungen vor. Um bei der Konkretisierung des initialen Zielsystems dahingehend zu unterstützen, wurde eine Methode abgeleitet, welche die systematische Integration von Kunden und Anwendern in die Erhebung von Zielsystemelementen adressiert. Dabei formulieren
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Дубовик, С. В. "Маркетингова стратегія управління банком". Thesis, Українська академія банківської справи Національного банку України, 2009. http://essuir.sumdu.edu.ua/handle/123456789/63661.

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Dítě, Filip. "Návrh na rozšíření marketingových činnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221484.

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The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
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Altawail, Ghassan Mohammed. "Gender segmentation and its implementation in Saudi Arabia." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2281.

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The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
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Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.

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The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
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Carlsson, Ricky, and Alexander Vilhelmsson. "Nej tack till onödig reklam! : En studie om riktad marknadsföring via Big Data från ett konsumentperspektiv." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176771.

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Title: No thanks to unnecessary advertising! -A study on targeted marketing via Big Data in a consumer perspective Authors: Ricky Carlsson and Alexander Vilhelmsson Supervisor: Anders Parment Key words: Targeted marketing, Big Data, Customer segmentation, Buying process, Integrity concern, Customer relationship management, Marketing communication, Strategic management, Big Data management, Online Behavioural Targeting Introduction: In a world that is globalizing and where digital development is advancing, companies have had to adapt. In recent times with the increasingly more digital world, te
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Terziev, Christo. "Podnikatelský záměr na tenisové centrum a jeho rozšíření formou franchisingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255784.

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Cho, Chien-An, and 卓建安. "Profit Mining based on Target Customers and Consuming Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/85376748250002343225.

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碩士<br>中國文化大學<br>資訊管理研究所碩士在職專班<br>94<br>In the era of great competition, the way in which companies interact with their cus-tomers have changed dramatically over the past few years. A customer's continuing business is no longer guaranteed. As a result, companies have found that they need to understand their target customers better and to quickly respond to their wants and needs. Value in companies’ mind constituted only one thing - how much the customer is will-ing to pay for the product. "What is our business is not determined by the producer but by the consumer," wrote Drucker in 1954. 　　Few
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Chen, Yi-hsiang, and 陳伊翔. "The effects of Jaycustomer behaviors to target customers'' emotions." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/xdd624.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>95<br>Consumers’ misbehaviors are common in service settings today. Therefore, the traditional idea of “customers first” should be challenged. Besides, the scholars are paying more and more attention on the problems and effects comes from “Jaycustomers”. However, there was lack of discussion on “Jaycustomer behaviors” through experimental research. As a result, this research focuses on Jaycustomer’s characteristics, which including the perceived severity and size, and focuses on service provider’s intervention behavior. And the research purpose is finding out that
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Wu, Kang-Chun, and 吳康君. "IT - enabled Marketing Target Customers Innovation：A CHT Case Study." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/jx537m.

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碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>After the government has allowed privatized telecom companies to operate in Taiwan, Telecom industry has gradually become a red ocean battleground. Due to the fact that the customer base is limited (the max number of customers is basically the whole human population of Taiwan), it’s a huge troublesome for the marketing department to find the target customers for the appropriate campaigns/promotions, within the allowed time frame and budget. This research paper is based on how information technology (IT) can help to increase the efficiency of marketing people
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LIU, FU-TANG, and 劉福堂. "Data Mining Application for Target Marketing in Broadband Network Customers." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/89504995894860367623.

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碩士<br>佛光人文社會學院<br>管理學研究所<br>93<br>英文摘要 Data Mining Application for Target Marketing in Broadband Network Customers Abstract The Executive Yuan NICI group proposed in 2003 year's end in the new ten big constructions plans "the M Taiwan plan" the broadband network for its foundation. The network emerges until now, the wide frequency network market is more and more broad, the enterprise based on the limited resources, is unable effectively to carry on a pair of marketing directly. Thereupon, the target marketing may satisfy the enterprise the demand. The data mining is a advantageous tool that ta
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Pai, Chia-An, and 白家安. "How May Dual Positive Primes Affect Customers\' Evaluation Toward Target." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/q2j4rp.

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碩士<br>國立臺灣師範大學<br>管理研究所<br>107<br>This study is based on The Dimensional Range Overlap Model (Chien et al., 2010) and Reciprocity Hypothesis (Hsiao, 2002) to explain that the judgement of consumer depends on a range, not a value. Our purpose of this study is to explore the affection between dual positive primes and target; whether there will be an assimilation effect between the prime and the target when there is and overlap, and generate contrast effect when there’s no overlap between the target and the prime. As we know, whether consumers are making a purchase or evaluating a product, they u
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Chien-WeiFu and 傅建為. "Technology for Analysis of Desirable Product Specifications based on Target Customers’ eWOM." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/93161565772968587189.

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碩士<br>國立成功大學<br>製造資訊與系統研究所<br>103<br>In today's highly competitive business environment, the primary way an enterprise enhances its competitive advantage is to understand target customers’ preferences and needs for the products. In the past, visiting customers in person or conducting questionnaires were the main measures an enterprise took to grasp customers’ preferences and needs. With the development of Internet and the rising popularity of community websites, more and more consumers will post the Product Review online, which offers enterprises another way to grip consumers’ preferences and
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Jiang, Pei-Ling, and 江沛玲. "Examining the lodging demands of target customers in the Taiwanese international tourist hotels." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/bkekzn.

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碩士<br>國立暨南國際大學<br>經濟學系<br>99<br>The purpose of this study is to examine the lodging demands of different target customers in the Taiwanese international tourist hotel industry. Fifteen years of panel data are used while a simultaneous-equation model is employed. The basic idea behind yield management is that the price discrimination is applied to customers in the different market segments under the capacity constrained in hotel industry. Thus, this study not only estimates the hotel room demand of individual lodgers and group lodgers, but also examines the hotel room demand of domestic lodgers
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Kuan-Ling, Chen, and 陳冠伶. "Research on key customers and target- marketingstrategy- a case study of dentistry clinics." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93605404906327110923.

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碩士<br>輔仁大學<br>企業管理學系管理學碩士在職專班<br>100<br>The market of medical services has increased its competitiveness throughout the years. In the research of Taiwan’s market on patient’s own expense, nearly 50% of the patients have chosen to pay on their own, after the dentistry clinics add service items such as prostho, removable prosthodontics, orthodontics, implant and dental bleaching. Everyone needs a dentist. When a patient is in need, he or she would make decisions based on the medical research information collected. Most research studies focus on medical services, rarely on the application of self
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Tseng, Jui-Chih, and 曾瑞智. "A Hybrid Data Mining Approach to Construct the Target Customers Choice Reference Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26022623832684281818.

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碩士<br>大同大學<br>資訊經營學系(所)<br>101<br>Marketing, the prevailing commercial activity of enterprises, is an important strategy to increase customer loyalty and potential customer for more profit. To maximize profit with limited resources, it would be more profitable for enterprises to choose the right target customers. Therefore, it is necessary to build up an efficient, objective and accurate target customer choice model. Using data mining techniques to find the target customers is a traditional way. However, researches in the past mainly focused on finding the high accuracy classifier, but differe
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Sung, Hsiang-Feng, and 宋向豐. "A Research of Applying Big Data Mining to the Construction of Consuming Forecasting Module for Target Customers." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/00847942661882353570.

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碩士<br>國立臺北大學<br>企業管理學系<br>102<br>This study expects to construct a module which matches the purpose of customer relationship management by big data mining. In other words, this module may help us to explore correct customers at any time and provide correct marketing information with appropriate communication media, so that the direct marketing can be more accurate and effective. The object of this empirical analysis is a domestic shopping website, and we use its historical data from June to December in 2013 as our basis. In this study, there are two sources of data: one is data warehouse, the
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HSIEH, CHI-HUNG, and 謝奇烘. "A Study of the Target Customers Profile and Credit Card Acquisition Scorecard Model of the 3rd-Party Agency." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/91123417554377289695.

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碩士<br>國立臺北大學<br>統計學系<br>94<br>Outsourcing personal loan business, such as credit card or cash card, has became a current trend in banking business, due to the forming of financial groups and highly professional demands. To be survived and to gain more market shares from this business, most loan-consulting firms (hereinafter referred to as “firm”) in Taiwan spent an average of ten millions (NTD) or more on marketing and advertisements, it reformed the market structure. Gain on market share means more profit made, it is apparently that understanding the target customers behavior and improve the
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Alharbi, Badr. "Mobile Phone Service Providers in Saudi Arabia : Students' Customer Satisfaction." Thesis, 2013. https://vuir.vu.edu.au/29494/.

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The mobile phone services sector in Saudi Arabia, whether in terms of its total subscription numbers or volume of usage, is a booming market with extensive reach across all sections of consumers. There are now three mobile phone providers in the KSA and the competitive environment will require careful management by the companies to attract and retain customers, especially young customers, as the industry continues to be privatised. But the Saudi mobile phone services market has not yet been subjected to a comprehensive study outlining the factors that influence Saudi customers in their c
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Cheng, Wei-Ting, and 鄭味亭. "The Implementation of a Target Market Analysis System with Scenario Analysis -- A Study of Targeting the Potential Customers of Interruptible Load Measures in the Electricity Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/17907156678396659934.

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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>95<br>Since consumer behavior is no longer fixed and competition among companies becomes even more intense with the improvement of technology, it is impossible for a company to satisfy everyone in the world. For example, it is rather expensive for a beverage company to offer various kinds of products to customers in order to satisfy them. Owing to diverse consumer behavior, it is economical to identify the target market. A company can benefit more by spending most of its resources on the target market. The process of identifying the target market is known as target
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Linert, Viola Anna Elfrieda. "Go-to-market strategy for mov.E: how the Portuguese start-up that wants to disrupt the way people charge their electronic vehicles can best possibly reach its target customers." Master's thesis, 2019. http://hdl.handle.net/10362/69187.

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While the electric vehicle market is growing more than ever, it is expected to slow down in the 2030s due to one major issue that is capable of decelerating its current strong growth and expansion – charging infrastructure constraints. They arise due to the fact that the existing electricity grid will not be able to accommodate the increasing demand in high density areas where charging opportunities are limited and the number of electric vehicles high. mov.e has created a digital sharing platform, that provides the base for the first collective electric vehicle charging system, and is co
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March, Nicolas. "Building a Data Mining Framework for Target Marketing." Thesis, 2011. http://epub.wu.ac.at/3242/1/diss_epub_nicolas_march_20111002.pdf.

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Most retailers and scientists agree that supporting the buying decisions of individual customers or groups of customers with specific product recommendations holds great promise. Target-oriented promotional campaigns are more profitable in comparison to uniform methods of sale promotion such as discount pricing campaigns. This seems to be particulary true if the promoted products are well matched to the preferences of the customers or customer groups. But how can retailers identify customer groups and determine which products to offer them? To answer this question, this dissertation describes
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Ke, Tsai-Chieh, and 柯采緁. "Using RFM Simulation Model for Car Sales Target Customer Analysis." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/98622266626169927591.

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碩士<br>淡江大學<br>管理科學學系企業經營碩士在職專班<br>101<br>Owing to the information technology and internet is booming in recent year that customer service quality is more important than product functions. The purpose aim of this paper is to research customer behavior pattern to car purchase for automobile dealers that including consumer insight into the car purchase intention in the future. Begin with a simple analysis for customer value by Excel software to systematize all of the trading information that can help dealers to know that is the customer needs by a statistics report. A study of suppose that kind o
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Cheng-NienChen and 陳政年. "Quality Function Development based Mathematical Models Considering the Target Customer Satisfaction." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/13492266242542481260.

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博士<br>國立成功大學<br>工業與資訊管理學系<br>103<br>Customer satisfaction is an important factor related to quality performance. Catering to customer needs is one of the important ways to boost customer satisfaction in competitive markets. Among numerous quality design/improvement techniques, the concept of quality function deployment (QFD) is made customer orientation-based by providing logical processes converting customer needs into technical responses to ensure customer satisfaction. The existing QFD-related literature using quantitative approaches mainly emphasizes the viewpoint of resource limitation by
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Vaňková, Lucie. "Typologie zákazníků nákupního centra." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-91951.

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