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Journal articles on the topic 'Trust-Commitment Theory'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Morgan, Robert M., and Shelby D. Hunt. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing 58, no. 3 (1994): 20–38. http://dx.doi.org/10.1177/002224299405800302.

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Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires relationship commitment and trust, (2) model relationship commitment and trust as key mediating variables, (3) test this key mediating variable model using data from automobile tire retailers, and (4) compare their model with a rival that does not allow relationship commitment and trust to func

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Morgan, Robert M., and Shelby D. Hunt. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing 58, no. 3 (1994): 20. http://dx.doi.org/10.2307/1252308.

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Junaid, Abdul-Malik. "Theory Review: Factors Affecting the Level of Trust and Commitment in the Supply Chains of High-tech Companies." International Journal of Advanced Engineering and Management Research 09, no. 03 (2024): 31–39. http://dx.doi.org/10.51505/ijaemr.2024.9303.

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Purpose This paper reviews the literature that came about as a result of the commitment-trust theory developed by Morgan and Hunt (1994). Several authors used various contextual variables/ antecedents to develop new models/ conceptual frameworks to this theory. This paper analyses the literature, includes a new antecedent that was previously neglected, and develops a more comprehensive conceptual framework that better fits the commitment-trust theory by Morgan and Hunt (1994). Design/ Methodology/ Approach This study is based on a theory-theory-research approach – hypothesizing, surveying, and

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Chauhan, Sumedha, Yuvraj Gajpal, Bindu Bhardwaj, et al. "Examining Consumers' Behavioral Intentions Towards Online Home Services Applications." Journal of Global Information Management 31, no. 1 (2023): 1–26. http://dx.doi.org/10.4018/jgim.326547.

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On-demand home service application (HSA) is a technological advancement that has brought various day-to-day services to our doorstep with just a few clicks. By using consumer-perceived values (utilitarian, hedonic, and social), trust transfer theory, and commitment-trust theory, the present study aims to investigate the factors influencing sharing intention and repurchase intention of consumers towards using HSAs on their mobile phones. This study involves collecting data from 357 respondents in India and analyzing the same using the SmartPLS 3 software. The results indicate that trust in HSA

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Festenstein, Matthew. "Political Trust, Commitment and Responsiveness." Political Studies 68, no. 2 (2019): 446–62. http://dx.doi.org/10.1177/0032321719852569.

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Political trust has become a central focus of political analysis and public lament. Political theorists and philosophers typically think of interpersonal trust in politics as a fragile but valuable resource for a flourishing or stable democratic polity. This article examines what conception of trust is needed in order to play this role. It unpicks two candidate answers, a moral and a responsiveness conception, the latter of which has been central to recent political theory in this area. It goes on to outline a third, commitment conception and to set out how a focus on commitments and their ful

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Hwang, Kyung-Yun, Eul-Hyun Sung, and Hi-Deok Lee. "Impact of Entrepreneurial Orientation on Industry-University Cooperation Performance." Korea International Trade Research Institute 20, no. 1 (2024): 233–53. http://dx.doi.org/10.16980/jitc.20.1.202402.233.

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Purpose – The purpose of this study is to analyze the structural relationship amongst entrepreneurial orientation, trust, commitment, and performance in Industry-University (I-U) cooperation. Design/Methodology/Approach – Based on existing entrepreneurial orientation literature and trustcommitment theory, the structural relationship that affects I-U cooperation performance was used to establish six hypotheses. A survey of 107 companies within Daedeok INNOPOLIS was carried-out, and the Partial Least Square path modeling approach was used to test the hypothesis. Findings – The results show that

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Hashim, Kamarul Faizal, and Felix B. Tan. "The mediating role of trust and commitment on members’ continuous knowledge sharing intention: A commitment-trust theory perspective." International Journal of Information Management 35, no. 2 (2015): 145–51. http://dx.doi.org/10.1016/j.ijinfomgt.2014.11.001.

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Gallegos, Juan Alejandro, and Arturo Vasquez. "Explaining university student loyalty: theory, method, and empirical research in Chile." Academia Revista Latinoamericana de Administración 32, no. 4 (2019): 525–40. http://dx.doi.org/10.1108/arla-02-2019-0049.

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Purpose The purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment, two cognitive traits (service familiarity and communication) and one affective trait (opportunism) as moderators of the impact of trust and commitment on loyalty. Design/methodology/approach Two relational constructs (trust and commitment) are employed to improve the loyalty model and key comparisons are performed to know if career, cohort and sourcing school generate differences in the explanation of student lo

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Sumaedi, Sik, Rosa P. Juniarti, and I. Gede Mahatma Yuda Bakti. "Understanding trust & commitment of individual saving customers in Islamic banking." Journal of Islamic Marketing 6, no. 3 (2015): 406–28. http://dx.doi.org/10.1108/jima-06-2013-0045.

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Purpose – This paper aims to examine the relationship among trust, commitment and ego involvement and their impacts on word-of-mouth communication (WOM) for individual saving customers in Islamic banking. Design/methodology/approach – The conceptual model and the hypotheses are formulated based on trust and commitment theory, organizational commitment theory, social judgment theory and the results of previous empirical studies on buyer–seller marketing relationship in business-to-customer (B2C) markets. Quantitative research methodology was performed to examine the model and the hypotheses. Th

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Steyn, Derik, and Pierre Mostert. "Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers." Management 27, no. 1 (2022): 167–90. http://dx.doi.org/10.30924/mjcmi.27.1.10.

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Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. Relationship intention (RI) is a more precise measure of customer trust and commitment. This paper compares the trust of cell phone service customers and their commitment to cell phone service providers based on customers’ contract status and RI classification. Data from 1,473 cell phone customers from South Africa (n = 589) and the Philippines (n = 884) were analyzed. The

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Li, Chi-Hua, and Chun-Ming Chang. "The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender." International Journal of Contemporary Hospitality Management 28, no. 5 (2016): 924–44. http://dx.doi.org/10.1108/ijchm-05-2014-0227.

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Purpose From the commitment–trust theory angle, this study aims to understand why members of social network sites (SNSs) are willing to build a relationship commitment with hospitality SNSs, engage in online word-of-mouth (WOM) and show a willingness to repurchase. This paper proposes a model to express the relationship commitment and gender as a moderator in the relationship. Design/methodology/approach The interviews of a formal survey were selected by a purposive sampling method, and an online questionnaire survey was conducted in Taiwan. This study used the partial least square method to c

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Li, Yi, Gang Li, and Taiwen Feng. "Effects of suppliers’ trust and commitment on customer involvement." Industrial Management & Data Systems 115, no. 6 (2015): 1041–66. http://dx.doi.org/10.1108/imds-11-2014-0351.

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Purpose – The purpose of this paper is to investigate the relationships among suppliers’ trust and commitment, transaction-specific investment, switching cost, and customer involvement within the context of relational governance mechanism and the social exchange theory. Design/methodology/approach – The authors use survey data from 214 Chinese manufacturing firms and employ the structural equation model to verify the conceptual model. Findings – Relational governance benefits customer involvement. Transaction-specific investment mediates the relationship between trust and commitment of supplie

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Caldwell, Cam, and C. Stewart Holloway. "Trust, Faith, and Commitment: A Reasoned Action Approach." Business and Management Research 6, no. 3 (2017): 51. http://dx.doi.org/10.5430/bmr.v6n3p51.

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Trust and faith have been described as similar constructs, although trust is secular and faith is religious in its basic nature. This paper compares secular trust and religious faith in context with cognitive beliefs, affective feelings, conative intentions, and actual behaviors – consistent with the theoretical framework provided by the Theory of Reasoned Action. It also identifies ten similarities between trust and faith in context with the committed actions and behaviors of the individuals who exercise that trust or faith. Finally, the paper suggests that understanding the nature of either

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Kumar, Nirmalya, Lisa K. Scheer, and Jan-Benedict E. M. Steenkamp. "The Effects of Perceived Interdependence on Dealer Attitudes." Journal of Marketing Research 32, no. 3 (1995): 348–56. http://dx.doi.org/10.1177/002224379503200309.

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Channels research has consistently argued that asymmetric channel relationships are more dysfunctional than those characterized by symmetric interdependence. The authors propose that the degree of both interdependence asymmetry and total interdependence affect the level of interfirm conflict, trust, and commitment. Using survey data from automobile dealers, they demonstrate that, with increasing interdependence asymmetry, the dealer's trust in and commitment to the supplier decline while interfirm conflict increases. In addition, they demonstrate that relationships with greater total interdepe

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Thi Huyen, Nguyen, Nguyen Minh Ngoc, and Cao Anh Thao. "The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory." Innovative Marketing 20, no. 3 (2024): 56–69. http://dx.doi.org/10.21511/im.20(3).2024.05.

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Previous studies have not paid much attention to the effect of social media marketing activities on value co-creation behavior. Especially, up to now, no one has studied the effects of social media marketing activities dimensions on value co-creation behavior. This study applies the commitment-trust theory to develop and estimate this relationship through brand trust and brand commitment on social media in Vietnam. The snowball sampling technique was applied to gather 504 social media users through social media platforms in Vietnam. The proposed research model was tested through PLS-SEM using

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Fu, Shaoling, Zhaojun Han, and Baofeng Huo. "Relational enablers of information sharing: evidence from Chinese food supply chains." Industrial Management & Data Systems 117, no. 5 (2017): 838–52. http://dx.doi.org/10.1108/imds-04-2016-0144.

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Purpose Facilitating supply chain visibility and traceability through effective information sharing is vital to improve the quality and safety of food products. However, we know little about the enablers of information sharing in food supply chains. Drawing upon resource dependence theory and social exchange theory, the purpose of this paper is to explore how farmers’ dependence on companies influences their trust in and relationship commitment to those companies, and in turn facilitates effective information sharing with them. Design/methodology/approach Data collected from 462 farmers in Chi

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Razin, Yosef S., and Karen M. Feigh. "Committing to interdependence: Implications from game theory for human–robot trust." Paladyn, Journal of Behavioral Robotics 12, no. 1 (2021): 481–502. http://dx.doi.org/10.1515/pjbr-2021-0031.

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Abstract Human–robot interaction (HRI) and game theory have developed distinct theories of trust for over three decades in relative isolation from one another. HRI has focused on the underlying dimensions, layers, correlates, and antecedents of trust models, while game theory has concentrated on the psychology and strategies behind singular trust decisions. Both fields have grappled to understand over-trust and trust calibration, as well as how to measure trust expectations, risk, and vulnerability. This article presents initial steps in closing the gap between these fields. By using insights

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Xiong, Kehan, Weipeng Lin, Jenny C. Li, and Lei Wang. "Employee Trust in Supervisors and Affective Commitment." Psychological Reports 118, no. 3 (2016): 829–48. http://dx.doi.org/10.1177/0033294116644370.

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Although previous research has examined the main/direct effects of subordinates’ trust in their supervisors on the levels of subordinates’ affective commitment towards the organizations, little attention has been paid to explore the boundary conditions of this relationship. Two studies were conducted to examine the moderating effect of authentic leadership on the relationship between subordinates’ trust in supervisor and their levels of affective commitment towards the organization. In line with the hypothesized model, both Study 1 (cross-sectional design, n = 138) and Study 2 (lagged design,

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Heru, Tri, and Diaz Haryokusumo. "“Black Box” between Authentic Leadership and Follower Commitment." Jurnal Dinamika Manajemen 9, no. 1 (2018): 126–39. http://dx.doi.org/10.15294/jdm.v9i1.14658.

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The aims of present study was to test the theoritical linking model of authentic leadership with personal identification, social identification, trust to leader, and organizational commitment in higher education institution. The quantitative methodology used in this study incorporates cross-sectional survey method. Analysis was conducted on the sample of 150 academic and administrative staff from one of private business school in Yogyakarta special region. The direct effect between variables analyzed using path analysis and mediating mechanism using procedure from Baron and Kenny (1986) and So

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Klimchak, Malayka, A. K. Ward Bartlett, and William MacKenzie. "Building trust and commitment through transparency and HR competence." Personnel Review 49, no. 9 (2020): 1897–917. http://dx.doi.org/10.1108/pr-03-2019-0096.

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PurposeThe purpose of this study is to explore factors that help to determine employee trust in and affective commitment toward the organization.Design/methodology/approachData for this study were collected using surveys administered to employees of a company located in the southeastern United States. The final sample included 391 matched supervisor–subordinate dyads.FindingsWe found organizational signals of trustworthiness led to affective commitment through increased levels of employee trust. Employees and supervisors who perceived HR professionals to be competent, who felt organizational i

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Roldán Bravo, María Isabel, Francisco Javier Lloréns Montes, and Antonia Ruiz Moreno. "Open innovation in supply networks: an expectation disconfirmation theory perspective." Journal of Business & Industrial Marketing 32, no. 3 (2017): 432–44. http://dx.doi.org/10.1108/jbim-07-2016-0150.

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Purpose This study aims to use expectation disconfirmation theory (EDT) to investigate how an organization’s satisfaction with its supply network’s behavior influences its intention to open innovation with that network. This paper proposes that an organization’s orientation to open innovation is influenced by confirmation of previously held expectations of trust and commitment and level of perceived procedural justice in its open innovation partner. This paper also examines the effect of this orientation on the organization’s supply chain competence. Design/methodology/approach Using data from

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Latan, Hengky, and Nur Ainna Ramli. "The Role of Organizational Justice, Trust and Commitment in a Management Control System (MCS)- Gain Sharing." International Journal of Accounting and Financial Reporting 1, no. 1 (2014): 186. http://dx.doi.org/10.5296/ijafr.v4i2.6238.

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The main purpose of this study is to examine the relationship between the roles of organizational justice, trust and organizational commitment in a specific type of management control system (MCS), gain-sharing. Based on the proposed theory hypothesis, employee perceptions involving the procedural justice of the gain-sharing plan to influence the employee trust in manager’s, organizational commitment and their performance. Positive perceptions of fairness and equality lead to enhance trust and organizational commitment, which, in turn, has positive consequences for the employee performance. To

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Kigen, Fiona, and Marike Venter De Villiers. "Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations." International Review of Management and Marketing 14, no. 5 (2024): 235–49. http://dx.doi.org/10.32479/irmm.16780.

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In the realm of demarketing within the banking industry, banks often need to reject customers for certain products while maintaining overall relationships. Understanding the interplay of satisfaction, trust, and commitment is crucial in this delicate dance. This study, grounded in the commitment-trust theory of relationship marketing, investigates how these factors predict customer loyalty in demarketing situations. Using a quantitative approach with an experimental design, the study employed a vignette followed by a survey to gather data. A total of 505 responses were analyzed through Structu

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Saleh, Md Abu, M. Yunus Ali, Ali Quazi, and Rumintha Wickramasekera. "A critical appraisal of the relational management paradigm in an international setting." Management Decision 53, no. 2 (2015): 268–89. http://dx.doi.org/10.1108/md-02-2014-0097.

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Purpose – In the mainstream relationship management literature, critical appraisal of the relationship paradigm in an international setting is virtually non-existent. The extant literature reveals a gap in terms of linking relationship management theories with international management. Furthermore, little research attention has been paid to synthesise the existing theories in a cohesive manner towards developing a theoretical paradigm in the interface of the importer-supplier relationship dyad. Thus, the purpose of this paper is to strengthen the theoretical grounds of relationship marketing i

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Chao, Cheng-Min, Cheng-Tao Yu, Bor-Wen Cheng, and Pen-Chen Chuang. "Trust and Commitment in Relationships Among Medical Equipment Suppliers: Transaction Cost and Social Exchange Theories." Social Behavior and Personality: an international journal 41, no. 7 (2013): 1057–69. http://dx.doi.org/10.2224/sbp.2013.41.7.1057.

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Successful supply chain management can reinforce the competitive strength of hospitals. In this study we applied transaction cost theory and social exchange theory to the development of trust and commitment in supply chain relationships. Data were collected from procurement personnel who are in charge of selecting medical device suppliers in 128 hospitals in Taiwan. The results showed that managerial decision variables such as asset specificity, communication, and perceived benefits had a positive effect on trust. However, behavioral uncertainty had a significant negative effect on trust and t

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Schiffling, Sarah, Claire Hannibal, Yiyi Fan, and Matthew Tickle. "Coopetition in temporary contexts: examining swift trust and swift distrust in humanitarian operations." International Journal of Operations & Production Management 40, no. 9 (2020): 1449–73. http://dx.doi.org/10.1108/ijopm-12-2019-0800.

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PurposeBy drawing on commitment-trust theory, we examine the role of swift trust and distrust in supporting coopetition under conditions of uncertainty and interdependence in the setting of humanitarian disaster relief organisations.Design/methodology/approachThis paper presents findings from case studies of 18 international humanitarian relief organisations based on 48 interviews and the analysis of publicly available documents.FindingsWe find that both swift trust and swift distrust support coopetition. As coopetition is simultaneous cooperation and competition, in this study we show how swi

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Chiu, Wai Yee Betty, and Fung Fai Ng. "Enhancement of organizational commitment through propensity to trust." Engineering, Construction and Architectural Management 22, no. 3 (2015): 272–94. http://dx.doi.org/10.1108/ecam-04-2013-0029.

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Purpose – The purpose of this paper is to investigate the perception of propensity to trust and organizational commitment of quantity surveyors and examine if propensity to trust among working partners enhances organizational commitment of quantity surveyors. Design/methodology/approach – Organizational commitment and propensity to trust is linked through the framework of social exchange. Quantitative approach with questionnaire survey is employed to investigate whether propensity to trust would enhance organizational commitment. Questionnaires are sent to the quantity surveyors who are profes

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Fischer, Sarah, Shannon Hyder, and Arlene Walker. "The effect of employee affective and cognitive trust in leadership on organisational citizenship behaviour and organisational commitment: Meta-analytic findings and implications for trust research." Australian Journal of Management 45, no. 4 (2020): 662–79. http://dx.doi.org/10.1177/0312896219899450.

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Trust is a contemporary topic, as society is losing trust in prominent institutions. Understanding trust in the workplace is critical, yet, a consensus around trust as unidimensional or multidimensional has not emerged in the literature. Some measure trust globally, while others measure its dimensions. This article builds on organisational trust research by exploring the relationships between a model of trust multidimensionality and organisational citizenship behaviour, organisational commitment and its facets. Findings from this meta-analysis of 11 studies indicated that trust dimensions have

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Kamboj, Shampy. "Applying uses and gratifications theory to understand customer participation in social media brand communities." Asia Pacific Journal of Marketing and Logistics 32, no. 1 (2019): 205–31. http://dx.doi.org/10.1108/apjml-11-2017-0289.

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Purpose The purpose of this paper is to investigate how various gratifications obtained in the social media context affect customer participation, and its sequential effect on brand trust, brand commitment and word of mouth (WOM) in social media brand communities. Design/methodology/approach The data were collected from 352 respondents who used social media using a survey method. The data were assessed using AMOS with structural equation modeling. Findings The findings depicted that among all gratifications obtained in the social media context, information seeking, incentive and brand likeabil

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Brown, James R., Jody L. Crosno, and Pui Ying Tong. "Is the theory of trust and commitment in marketing relationships incomplete?" Industrial Marketing Management 77 (February 2019): 155–69. http://dx.doi.org/10.1016/j.indmarman.2018.10.005.

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Holdford, David, and Sandra White. "Testing Commitment-Trust Theory in Relationships Between Pharmacy Schools and Students." American Journal of Pharmaceutical Education 61, no. 3 (1997): 249–56. http://dx.doi.org/10.1016/s0002-9459(24)08183-x.

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Astira, Ameylia Ayu, Edy Yulianto, and Anni Rahimah. "From Recall to Commitment: The Influence of Distributive Justice and Severity Recall on Affective Trust and Corporate Reputation in the Automotive Sector." Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management 18, no. 1 (2025): 41–59. https://doi.org/10.20473/jmtt.v18i1.66154.

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Objective: Widespread product recalls present a significant challenge in the global automotive industry, often leading to reputational damage and a decline in customer loyalty. Understanding how customers respond after a recall is essential, particularly in determining whether their commitment diminishes or remains intact. This study examines the influence of distributive justice, recall severity, affective trust, and corporate reputation on the affective commitment of customers who have experienced an automotive product recall for repair. The theoretical framework for this study is based on R

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Arizona, Anisa. "Pengaruh Kepercayaan Merek, Pengalaman Merek Dan Komitmen Terhadap Loyalitas Konsumen (Studi Kasus Pada Pengguna Telkomsel Di Grapari Telkomsel Margocity Depok)." Abiwara : Jurnal Vokasi Administrasi Bisnis 2, no. 1 (2020): 59–66. http://dx.doi.org/10.31334/abiwara.v2i1.1137.

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The purpose of this study to determine the magnitude of the influence of Brand Trust, Brand Experience and Commitment to Customer Loyalty. The theory used in this study refers to marketing management theory that relates to brand trust, brand experience, commitment and customer loyalty. The research method used in this research is quantitative method through questionnaire with total population of 686 pharmacies and the number of samples used as many as 100 customers, the calculation of the sample using Roscoe formula in the quote Sugiyono, techniques taken in data collection using accidental sa

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Karlsson, Lina. "Effect of Authentic Leadership on Organizational Trust and Commitment in Sweden." International Journal of Leadership and Governance 4, no. 3 (2024): 1–12. http://dx.doi.org/10.47604/ijlg.2854.

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Purpose: To aim of the study was to analyze the effect of authentic leadership on organizational trust and commitment in Sweden. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Authentic leadership in Sweden significantly enhances org

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Zhang, Jing. "Cognition of Organizational Change and Employee Innovation: Mediating and Moderating Mechanisms in China's Business Service Industry." Journal of Scientific Reports 8, no. 1 (2024): 118–31. https://doi.org/10.58970/JSR.1080.

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This study investigates the impact of employees’ cognition of the significance of organizational change on their innovation behavior in the Chinese business service industry. Drawing on self-determination theory and the theory of planned behavior, the research explores how change commitment mediates this relationship and how trust in leadership moderates its effects. The study uses a quantitative survey methodology, collecting data from 438 employees across multiple organizations. The results show a significant positive relationship between employees’ perception of organizational c

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Noori, Atyaf Sami, Kamarul Faizal Hashim, and Shafiz Affendi Mohd Yusof. "THE MEDIATING IMPACT OF TRUST AND COMMITMENT ON S-COMMERCE CONTINUOUS USE INTENTION." Journal of Southwest Jiaotong University 57, no. 3 (2022): 412–25. http://dx.doi.org/10.35741/issn.0258-2724.57.3.34.

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Prior studies have highlighted the impact of electronic word-of-mouth (e-WOM) communication on s-commerce adoption behavior and its important role in helping s-commerce users sustain continuous participation. Despite empirical support, users continue to switch between s-commerce platforms at a high rate despite being actively engaged in e-WOM communication. Hence, the goal of this study is to better understand the mediating influence of trust and commitment on e-WOM communication and continuous-use behavior. This study adopts commitment-trust theory as its underpinning theoretical basis to pro

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Melewar, T. C., Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, and Mohammad M. Foroudi. "Integrating identity, strategy and communications for trust, loyalty and commitment." European Journal of Marketing 51, no. 3 (2017): 572–604. http://dx.doi.org/10.1108/ejm-08-2015-0616.

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Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using commitment/trust theory. Design/methodology/approach This research design utilises explanatory research at the preliminary stage, as informed by the literature and conceptual framework. The subsequent model was examined via a positivist survey carried out among stakeholders in high-end retail stores in London. Structural equation modelling (SEM) via AMOS was cond

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Bao, Zheshi, and Dongdong Wang. "Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence." Journal of Research in Interactive Marketing 15, no. 1 (2021): 10–29. http://dx.doi.org/10.1108/jrim-02-2019-0027.

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Purpose Brand microblogs have been adopted as a new approach to promote products or services and maintain relationships with consumers for companies, but literature on why consumers are willing to participate on these microblogs is still relatively limited. The purpose of this study is to examine factors affecting consumers’ participation on brand microblogs and then indicate the underlying mechanism of this process based on elaboration likelihood model (ELM), commitment–trust theory and social presence. Design/methodology/approach An online survey was conducted in China to investigate consume

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Kalubanga, Matthew, and Sheila Namagembe. "Trust, commitment, logistics outsourcing relationship quality, relationship satisfaction, strategy alignment and logistics performance – a case of selected manufacturing firms in Uganda." International Journal of Logistics Management 33, no. 1 (2021): 102–40. http://dx.doi.org/10.1108/ijlm-05-2020-0215.

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PurposeThis study examines the relationships among trust, commitment, logistics outsourcing relationship quality (LORQ), relationship satisfaction, strategy alignment and logistics performance considering selected manufacturing firms in a developing country, Uganda.Design/methodology/approachDrawing on insights from the commitment-trust theory and strategy alignment literature, and using a cross-sectional survey design with a self-administered questionnaire, and applying the partial least squares structural equation modeling (PLS-SEM) approach to analyze quantifiable data obtained from manager

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Handriana, Tanti. "Analysis of donor�s trust and relationship commitment in lembaga amil zakat in Indonesia." Journal of Economics, Business and Accountancy Ventura 19, no. 1 (2016): 59. http://dx.doi.org/10.14414/jebav.v19i1.529.

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The purpose of this study is to investigate the role of donors trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respondents used in this research. Structural Equation Modeling (SEM) is selected as the analysis technique. The findings of the study reveal that (1) shared values have significant effect on trust; (2) relationship marketing investment has significant effect on trust; (3) trust has significant effect on relationship commitment; and (4) trust has sig

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Bugdol, Marek, and Magdalena Pokrzywa. "The possibilities of using the value theory to analyse and explore commitment in the context of TQM." Scientific Papers of Silesian University of Technology. Organization and Management Series 2024, no. 206 (2024): 57–86. https://doi.org/10.29119/1641-3466.2024.206.4.

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Purpose: The purpose of this paper is to identify the concept of analysing commitment in the context of TQM by means of the theory of organisational values. Design/methodology/approach: The primary method applied was a literature review. It was conducted in accordance with a research methodology proposed by J.W. Creswell (2013). In the process of analysing the findings of the conducted study, the cause-and-effect concept was adopted. The authors identified the previously used methods and techniques of exploring commitment in TQM, as well as the values supporting TQM. Findings: Employee commitm

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Wu, Mei‐Ying, Yung‐Chien Weng, and I‐Chiao Huang. "A study of supply chain partnerships based on the commitment‐trust theory." Asia Pacific Journal of Marketing and Logistics 24, no. 4 (2012): 690–707. http://dx.doi.org/10.1108/13555851211259098.

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Purnomo, Ratno, Siti Zulaikha Wulandari, and Retno Kurniasih. "Consequences of Distributive Justice Climate Based on Target Similarity Approach: Hierarchical Linear Model Analysis." Journal of Economics, Business, & Accountancy Ventura 25, no. 3 (2023): 338. http://dx.doi.org/10.14414/jebav.v25i3.3541.

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Research on the consequences of organizational justice climate will still grow in the future, especially its cross-level impact on individual outcomes. This study examines the unique combined impact of a multi-foci distributive justice climate on trust in supervisors, organizational commitment, and proactive behavior. In estimating our proposed model, we involved 153 workforces of public sector organizations in Banyumas, Central Java, and analyzed them using Hierarchical Linear Modeling (HLM). This study confirmed that multi-foci and target-based distributive justice climate consequences are s

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Ishak, Khodijah, and Narong Hassanee. "Sharia compliance sustainability with good corporate governance as intervening: trust, service quality, and commitment." JAS (Jurnal Akuntansi Syariah) 9, no. 1 (2025): 159–79. https://doi.org/10.46367/jas.v9i1.1994.

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Purpose – This study examines the influence of trust, service quality, and commitment on sharia compliance sustainability mediated by good corporate governance. Method – This quantitative research uses primary data in the form of questionnaires distributed to 100 respondents who are active customers at the Bank Syariah Indonesia (BSI) Bengkalis branch. The sampling technique used is random sampling. The data analysis technique used is structural equation modeling - partial least squares (SEM-PLS) through SmartPLS 3.0 software. Findings – The study's results show that commitment and good corpor

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Ahmad, Shahryar, Zohair Uzair, and Muhammad Rashid Ali. "An Investigation of the Determinants of Omni-Channel Trust in Pakistani Retailing Industry: Theoretical and Empirical Insights." Minhaj International Journal of Economics and Organization Science 3, no. 1 (2023): 24–42. https://doi.org/10.58932/mule0011.

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In the ever-evolving landscape of apparel retailing, the dynamics of consumer behavior have taken center stage. This research investigates the influencing factors, including consistency, flexibility, and personalization, on Omni channel Trust. The study utilizes a quantitative research approach to analyze the relationships among these variables. This study draws on the Trust Commitment Theory. An online survey has been distributed to participants familiar with online shopping. A total of 213 responses were analyzed using PLS-SEMS. The results show the significant role of the three main dimensi

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Shahid, Sharmin, Zaher Zain, and Syed Shah Alam. "The Mediating Effect of Organizational Trust on Human Resource Management and Affective Commitment." International Journal of Human Resource Studies 8, no. 1 (2017): 38. http://dx.doi.org/10.5296/ijhrs.v8i1.12006.

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This research empirically examines the mediating role of organizational trust on human resource management, and affective commitment. An independent variable may not provide the significant effect on a dependable variable whereas, the effect may be found significant through a third variable or indirect relationship. Thus, the research paradigm is determining the function of indirect variable whether it role as a full mediator or a partial mediator in the relationship analysis. The study is based on human resource management, employee psychology and organizational behavior literature, hypothese

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Wang, Yue, and Xiao Fei Tang. "An Empirical Study on E-Commerce Channel Relationships: With the Help of Interdependence Theory." Applied Mechanics and Materials 99-100 (September 2011): 842–47. http://dx.doi.org/10.4028/www.scientific.net/amm.99-100.842.

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The purpose of this article is to explore the effect of the perceived goal interdependence between distributors with suppliers on e-commerce channel relationships. With the help of interdependence theory, the conceptual model of goal interdependence and distributor interests was developed. Cooperative goals, competitive goals and independent goals were used to explain the outcome variable, economic satisfaction and occupational well-being. The moderating effects of three variables were considered: commitment, trust and specific investments. The hypotheses were tested through a sample survey am

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Hirji, Naheed, and Nasra Kara. "Influence of Trust on Customer Loyalty in The Small and Medium Enterprises Sector in Tanzania." PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT 8, no. 1 (2024): 70–85. http://dx.doi.org/10.61538/pajbm.v8i1.1525.

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This paper examined the influence of trust on customer loyalty in SMEs in Tanzania. The study used trust-commitment theory, behaviourist theory, and cognitive theory to determine the influence of trust on customer loyalty in SMEs in Tanzania. Customers from bars, hair salons, and kiosks in Dodoma Urban City participated in the survey. Convenience sampling was used to obtain the sample size of 288 respondents. The study data was obtained from customers using questionnaires. The questionnaires were self-administered to customers of bars, hair salons, and kiosks to gather data. Descriptive statis

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Kim, Sunghoon, and Patrick M. Wright. "Putting Strategic Human Resource Management in Context: A Contextualized Model of High Commitment Work Systems and Its Implications in China." Management and Organization Review 7, no. 1 (2011): 153–74. http://dx.doi.org/10.1111/j.1740-8784.2010.00185.x.

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This study contributes to strategic human resource management (HRM) research by offering a contextualized model of HRM effectiveness. Building on HR attribution theory, we propose that the high commitment work system will be more effective in a context when: (i) employees are conditioned to trust employers and (ii) regulatory institutions are less restrictive, giving management more autonomy in human resource decisions. In such contexts, we argue that employees are more inclined to view the high commitment work system as an expression of the employer's genuine concern for employees. Hence, emp

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Davis, Donna F., Beth Davis-Sramek, Susan L. Golicic, and Teresa M. McCarthy-Byrne. "Constrained choice in supply chain relationships: the effects of regulatory institutions." International Journal of Logistics Management 30, no. 4 (2019): 1101–23. http://dx.doi.org/10.1108/ijlm-01-2019-0030.

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Purpose Utilizing a top-down approach of middle-range theorizing (MRT), the purpose of this paper is to integrate relational exchange with institutional theory to examine how companies manage supply chain relationships to achieve desired supply chain outcomes in industries characterized by varying degrees of regulatory mandates that restrict the choice of supply chain partners. The authors identify this supply chain relationship dynamic as constrained choice. Design/methodology/approach A moderated mediation model is tested using survey data from producers in the US wine industry to investigat

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