Relevant bibliographies by topics / Variety Seeking Consumer Behavior

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Variety Seeking Consumer Behavior'

Author: Grafiati
Published: 3 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Variety Seeking Consumer Behavior"

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Huang, Zhongqiang (Tak), Yitian (Sky) Liang, Charles B. Weinberg, and Gerald J. Gorn. "The Sleepy Consumer and Variety Seeking." Journal of Marketing Research 56, no. 2 (2019): 179–96. http://dx.doi.org/10.1177/0022243718811334.

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Sleepiness, the subjective feeling of the propensity to fall asleep, is a common, everyday experience that can be induced by various factors, such as sleep quality, sleep deprivation, ingestion of certain substances, or belief about how much sleep a person needs. Despite its prevalence, sleepiness and its influence on consumption behavior have rarely been linked in the research to date. The present research helps fill this void by uncovering the novel impact of sleepiness on consumer variety-seeking behavior. The studies, using various methods and all involving consequential choices, revealed
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f, f., f. f, and f. f. "How Does Power Distance Belief Impact Variety-Seeking Behavior? A Moderated Mediation Approach." International Academy of Global Business and Trade 19, no. 6 (2023): 247–61. http://dx.doi.org/10.20294/jgbt.2023.19.6.247.

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Purpose - This research aims to enhance knowledge of variety-seeking behavior by establishing a novel antecedent based on consumer internal characteristics instead of external stimuli. The report also argues that the insights gleaned can illuminate a method to analyze consumer decision-making based on intrinsic motivation. This study evaluated a potential connection between power distance belief and variety-seeking behavior. This study evaluates variety-seeking behavior by brand, color, taste, and fashion preferences. Varietyseeking behavior is essential in understanding consumer choices. This
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Xiong, Liyang, Honglei Yu, and Zhanqing Wang. "Competition in a Variety Seeking Market With Brand Name Awareness." SAGE Open 11, no. 2 (2021): 215824402110041. http://dx.doi.org/10.1177/21582440211004154.

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This article investigates service and price competition in a variety seeking market, with the consideration of brand name awareness on consumers. Variety seeking behavior is modeled as a decrease in the willingness to pay for product purchased on the previous occasion. Under a three-stage Hotelling-type model, we show that variety seeking intensifies the competition when both firms are equally known. However, when one firm is better known than the other, it softens the competition observing the differentiation of equilibrium policies. In addition, variety seeking increases both the price and s
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Zhao, Jianbin, Zheng Li, and Guobao Xiong. "Effects of luck beliefs on consumers' variety-seeking behavior." Social Behavior and Personality: an international journal 49, no. 2 (2021): 1–12. http://dx.doi.org/10.2224/sbp.9243.

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From a risk perspective and using the courage–ability–willingness theory in relation to consumer choice, we built a model with luck beliefs as the independent variable, psychological security and self-efficacy as mediating variables, optimum stimulation level as the moderating variable, and variety seeking as the outcome variable. We conducted an online survey and analyzed data from 593 participants using structural equation modeling. The results show that personal luckiness and belief in luck positively affected variety seeking, psychological security and self-efficacy mediated the influence
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Asyhari, Asyhari, Sri Hindah Pudjihastuti, Vina Alfionita, and Azmahani Yaacob Othman. "Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior?" Jurnal Aplikasi Manajemen 22, no. 3 (2024): 816–38. https://doi.org/10.21776/ub.jam.2024.022.03.14.

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Consumer involvement is an important factor in shaping consumer behavior, such as purchase intention, satisfaction, and loyalty. However, scholars have not explored its impact on e-commerce. This study aims to investigate the impact of consumer involvement, which consists of opinion-seeking, product variety, and product involvement, on perceived quality and e-commerce behavior. A quantitative research design uses 300 respondents from Oclo Official consumers in Semarang City. Data analysis using Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS version 4.0.9. The findings r
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A, Dela Fransiska, and Ike Janita Dewi. "PENGARUH KARAKTERISTIK PSIKOGRAFIS KONSUMEN, SIKAP TERHADAP VIDEO TUTORIAL MAKE-UP, DAN CITRA MERK PADA MINAT BELI." EXERO : Journal of Research in Business and Economics 1, no. 1 (2018): 22–43. http://dx.doi.org/10.24071/exero.v1i1.1660.

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This research aims to examine the influence of consumer psychographic characteristics (purchase experience, consumer innovativeness, vanity seeking, and variaty seeking behavior) on attitudes towards makeup tutorial videos, the influence of attitude towards on makeup tutorial videos on brand image and the influence of brand image on purchase interest. Data was collected through a survey on 300 female respondents in Yogyakarta Special Region and Central Java, aged 15-45 years old. Data were analyzed using linear regression analysis. The results showed that purchase experience, vanity seeking be
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Hutabarat, Moses, and Syifa Tria Anggraini. "The Antecedents of Food Variety-Seeking Behavior." Business and Entrepreneurial Review 24, no. 1 (2024): 47–62. http://dx.doi.org/10.25105/v24i1.20890.

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This study aims to analyze the influence of factors such as Regulatory Focus, Food Neophobia, and Psychological Safety on Food variety-seeking behavior among Indonesian tourists. Data from 220 respondents who met the minimum age criteria of 18 years and had a history of travel in Indonesia in the past year were collected through an online questionnaire. The study results show that regulatory focus has a significant favorable influence on food variety seeking. In contrast, tourists with a high regulatory focus tend to be more daring to try new food variations. Meanwhile, food neophobia hurts fo
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Yoon, Sunyee, and Hyeongmin Christian Kim. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking." Journal of Consumer Research 44, no. 5 (2017): 1141–56. http://dx.doi.org/10.1093/jcr/ucx091.

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Abstract Five studies provide converging evidence for the joint effect of perceived economic mobility and socioeconomic status (SES) on compensatory behavior, such that low SES consumers who perceive low economic mobility (i.e., economically stuck consumers) seek more variety than other consumers. We trace this effect to these consumers’ desire to compensate for their low sense of personal control. Furthermore, we show that these consumers’ variety-seeking tendency disappears when their sense of control is boosted by other means or when the more varied option is not associated with a sense of
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Lin, Chien‐Huang, Hung‐Chou Lin, and Sheng‐Hsien Lee. "The influence of health‐related information on variety‐seeking behavior." British Food Journal 113, no. 11 (2011): 1379–92. http://dx.doi.org/10.1108/00070701111179997.

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PurposeThis paper seeks to explore the effect of mood states and gender on the relationship between health‐related information and variety seeking (VS) behavior among food products.Design/methodology/approachTwo experiments were conducted to examine the moderating effects of mood states and gender on the relationship between health‐related information and VS.FindingsThe results indicate that sad people incorporate more VS than happy people when health warnings and nutritional labeling are absent, but sad and happy people tend to converge to similar levels of VS when health warnings and nutriti
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Firdaus, Firdaus, and Budiman Budiman. "The Impact of Brand Image, Price, and Variety Seeking on Brand Switching Behavior." Journal of Advanced Multidisciplinary Research 2, no. 2 (2021): 78. http://dx.doi.org/10.30659/jamr.2.2.78-89.

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Brand switching behavior is brand switching behavior by consumers or it is interpreted as a consumer's vulnerability to switch to another brand . The purpose of this study to determine the effect of brand image, price and variety seeking to brand switching behavior of the product Slai O'lai with Oreo products. Slai Olai has decreased significantly, whereas it is inversely proportional to Oreo Products which have experienced an increase. This picture shows the changes in consumer behavior makes the transition brand from Slai O'lai of Oreo Product. The population and research sample are resident
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Dissertations / Theses on the topic "Variety Seeking Consumer Behavior"

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Vigar-Ellis, Debbie. "Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177297.

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The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers.  Wine has a very large number of both intrinsic and extrinsic attributes.  As a result of the numerous attributes and the multitude of combinations of these attr
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Bathaee, Athieh [Verfasser]. "Consumer Culture and Purchase Behaviors: Analyses of Anticipated regret, Variety-seeking and Quality-consciousness In Germany and Iran / Athieh Bathaee." Greifswald : Universitätsbibliothek Greifswald, 2014. http://d-nb.info/105130346X/34.

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Furbeck, Josefine, and Sofia Sjödin. "Is frozen the new fresh? : An observational study of low-involvement product choices." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541.

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The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward to encourage sustainable consumption to be able to exist in the future. The increasing amount of food waste represents one of many sustainability challenges and is a stated problem in developed countries. In Sweden, the households stand for the biggest amount of food waste along the entire supply c
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Pham, Thi Minh Thuy. "How regulatory focus-mode fit impacts variety-seeking." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/230505/1/Thi%20Minh%20Thuy_Pham_Thesis.pdf.

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This thesis investigates impacts on consumers’ variety-seeking due to fit between regulatory focus (promotion, prevention) and regulatory mode (locomotion, assessment). I analysed a field dataset of 10,547 consumers and conducted three experiments across Australia, the United Kingdom, and the United States. Findings show that regulatory focus–mode fit decreases variety-seeking due to strengthened engagement and attitude certainty. Hence, this research introduces a new kind of regulatory fit, extending previous literature examining fit based on either regulatory focus or regulatory mode in isol
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Kolleck, Daniel. "Variety seeking behavior in Theorie und Anwendung : Diskussion intrinsisch motivierten Wechselverhaltens und Bestimmung von variety seekern am Beispiel touristischer Paneldaten /." Hamburg : Kovač, 2009. http://d-nb.info/994678215/04.

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Contente, Otávio Jose do Carmo. "The impact of corporate social responsibility on consumer behavior: the role of profit-seeking and altruistic perceived motives." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9598.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research investigates the impact of perceived motives of CSR on consumer behavior. Specifically, it tests the strength that profit-seeking and altruistic motives have on influencing corporate image, consumer trust, perceived quality, perceived risk and purchase intention. The total of 183 consumers from one highly respected organization answered the survey. Results indicate that altruistic motives seem to positively influence all variabl
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Dias, Mark F. "Ask your doctor : the direct-to-consumer (DTC) priming effect of pharmaceutical marketing on purchasing and health seeking behavior /." Abstract and full text available, 2009. http://149.152.10.1/record=b3079641~S16.

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Thesis (M.A.) -- Central Connecticut State University, 2009.<br>Thesis advisor: Joanne DiPlacido. "... in partial fulfillment of the requirements for the degree of Master of Arts in Psychology." Includes bibliographical references (leaves 103-114). Also available via the World Wide Web.
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Nikam, Prashant Tukaram. "Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801.

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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center
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Henriksen, Julia, Paulina Henriksson, and Linn Wadsten. "We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855.

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Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers a
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Díaz, Sauceda Judit. "Tourist behavior in a cross-border area: the case of Nicosia, Cyprus." Doctoral thesis, Universitat de Girona, 2016. http://hdl.handle.net/10803/395185.

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Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism from the demand side. A quantitative analysis (n=1401) at the cross-border area of Nicosia, Cyprus is proposed to analyze the drivers that lead to behavioral intentions of those international tourists visiting the cross-border area. The model tests the simultaneous relationships between sensation-seeking, perceived crowding, value, satisfaction and behavioral intentions; and it is as well test
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Books on the topic "Variety Seeking Consumer Behavior"

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Foxall, Gordon R. The impact of cognitive style on variety seeking by food innovators. University of Birmingham, 1993.

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Kahn, Barbara E. Measuring variety-seeking and reinforcement behaviors using panel data. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1986.

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Kahn, Barbara E. Measuring variety-seeking and reinforcement behaviors using panel data. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1985.

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Helmig, Bernd. Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3.

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Astrid Dorothea Ada Maria Kemperman. Temporal aspects of theme park choice behavior: Modeling variety seeking, seasonality and diversification to support theme park planning. Technische Universiteit Eindhoven, Faculteit Bouwkunde, Capaciteitsgroep Stedebouw, 2000.

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McAlister, Leigh, James M. Lattin, and Sloan School of Management. Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior. Franklin Classics Trade Press, 2018.

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Lattin, James M., Leigh McAlister, and Sloan School of Management. Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior. Creative Media Partners, LLC, 2018.

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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior. Creative Media Partners, LLC, 2023.

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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior. Franklin Classics, 2018.

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A, Pessemier Edgar, and Leigh McAlister. Variety Seeking Behavior: An Interdisciplinary Review. Creative Media Partners, LLC, 2018.

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Book chapters on the topic "Variety Seeking Consumer Behavior"

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Boland, Wendy Attaya, Stacey R. Finkelstein, Beth Vallen, Marie A. Yeh, David Rosenthal, and Kristen A. Feemster. "Maladaptive Healthcare Seeking: A Comprehensive and Generative Model of Care Seeking Using a Consumer Behavior Lens." In Maladaptive Consumer Behavior. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-60199-6_8.

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Grigoriadou, Maria, and Agisilaos Konidaris. "Exploring the Motivation to Follow Small Brands on Social Media." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_89.

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AbstractSocial media have impacted numerous aspects of consumers’ social life, including consumer behavior and the consumer—brand relationship. Consumer behavior is evolving though social platforms and is shaping the perceptions and the actions of customers towards brands. As a result, more and more brands are seeking visibility through social networks, establishing an online presence, trying to trigger interaction and engagement with consumers. This paper explores consumer motivation to interact and engage with small travel brands on social media and highlights elements of the brands that mak
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Ahmad, Muhammad Nouman, Muhammad Hashim, Muhammad Nazam, Sajjad Ahmad Baig, and Ayesha Khan. "Impact of Consumer Traits, Situational Factors and Variety Seeking Behaviour on Impulsive Buying: Moderating Role Credit Card and Sale Promotions." In Proceedings of the Sixteenth International Conference on Management Science and Engineering Management – Volume 1. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10388-9_59.

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Helmig, Bernd. "Einleitung." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_1.

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Helmig, Bernd. "„Variety-seeking-behavior“ als Konzept zur Erklärung von Konsumentenverhalten." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_2.

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Helmig, Bernd. "Theoretische Grundlagen zur Erklärung von „varietyseeking-behavior“." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_3.

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Helmig, Bernd. "Die Versuchsanordnung und Durchführung der empirischen Analyse des „variety-seeking-behavior“." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_4.

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Helmig, Bernd. "Ergebnisse einer Pilot-Studie." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_5.

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Helmig, Bernd. "Ergebnisse einer Retrospektiv-Studie." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_6.

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Helmig, Bernd. "Ergebnisse einer Panel-Studie." In Variety-seeking-behavior im Konsumgüterbereich. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-96495-3_7.

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Conference papers on the topic "Variety Seeking Consumer Behavior"

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Wang, Qingliang, and Khim Yong Goh. "Investigating Consumers' Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis." In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.382.

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Waswani, Kunal. "COMPARATIVE STUDY ON CUSTOMER’S PREFERENCES ON ONLINE OVER OFFLINE MODE OF SHOPPING." In ransforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250224.

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The retail landscape has evolved significantly due to advancements in digital technology and shifting consumer behaviors. This study explores the key factors influencing consumer preferences for online and offline shopping modes, analyzing demographic variations, convenience, pricing, product variety, and psychological aspects like trust and social interaction. Primary data collected through surveys reveal that convenience (26.4%) and a wider product range (30.2%) are major reasons consumers favor online shopping, while offline shopping continues to attract those seeking immediate gratificatio
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Černikovaitė, Miglė. "The impact of Influencer marketing on consumer buying behavior in social networks." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.082.

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Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations,
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Girbu, Ana-Maria, and Ion Sochichiu. "Tools and techniques for researching consumer behaviour online." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v1.49.

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The aim of this study is to explore the approaches and strategies used for studying customer behavior online. Understanding how consumers act on the web is extremely valuable, as well as necessary for organizations seeking to prosper in today's competitive market. Consumer decision-making dynamics have adapted tremendously as e-commerce platforms, social media, and digital marketing channels have grown at an exponential rate. As a result, businesses need to adjust their strategy to coincide with these shifts, which necessitates a better understanding of customer actions in the virtual world. T
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Bogdanova, Svetlana N. "Consumer behavior in the digital economy: the influence of the internet and social media." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.50.

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This article focuses on the transformation of consumer behavior in the digital economy, emphasizing the influence of the internet and social media. It examines changes in information-seeking, decision-making, and purchasing processes caused by digitalization. The study reveals that online communications and social platforms have become primary sources of information and significantly impact both the emotional and rational aspects of consumer decision-making. Additionally, the article assesses the role of content personalization and community-building, which affects brand loyalty and consumer e
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Jayarajah, Kasthuri, Robert Kauffman, and Archan Misra. "Exploring variety seeking behavior in mobile users." In UbiComp '14: The 2014 ACM Conference on Ubiquitous Computing. ACM, 2014. http://dx.doi.org/10.1145/2638728.2641702.

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Li, Jiazhao, Jiuxia Zhao, Minjia Mao, Xi Zhao, and Jianhua Zou. "Exploring the Prediction of Variety-seeking Behavior." In DSIT 2019: 2019 2nd International Conference on Data Science and Information Technology. ACM, 2019. http://dx.doi.org/10.1145/3352411.3352422.

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Demaj, Esmir, and Maria Balozi. "From Stores to Screens: The Digital Transformation of Shopping in Albania During COVID-19: Impact of Social Media." In 10th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eraz.2024.407.

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The COVID-19 pandemic caused unprecedented changes in con- sumer behavior worldwide. This study explores the impact of the COVID-19 pandemic on consumer behavior in Albania, with a focus on the shift from physical store shopping to online purchases via social media. The research aims to understand how the pandemic influenced consumer purchasing habits and to identify the factors driving this transition. A mixed-methods approach was employed, combining qualitative data from 4 focus groups of various participants and quantitative data from a survey of 124 respondents aged 18-39. The findings rev
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Ersoy, Figen, and Nuri Calik. "CONSUMER INNOVATIVENESS AND INFORMATION SEEKING BEHAVIOR AS OPPOSED TO RISK PERCEPTIONS ON PURCHASES OF HI-TEC." In 5th Economics & Finance Conference, Miami. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/efc.2016.005.006.

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Sliburytė, Laimona, and Jérémy Le Ny. "The Influence of Sensory Marketing: a Study of Atmospheric Factors and Consumer Response." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.109.

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This paper focuses on the sensory marketing that wants to be a marketing tool which influences the mood and consumer behavior. The consumer is not looking only for buying a product or a service alone, but he is seeking an emotional and unique experience around what he buys. In line with previous studies, our survey study reveals how consumers evaluated the atmosphere of restaurants through the cognitive and emotional reactions. A synergy makes the internal response (cognitive and/or emotional) of the customer-facing the stimuli of the atmosphere, superposition of the four senses (sound, sight,
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Reports on the topic "Variety Seeking Consumer Behavior"

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Zeidenstein, Sondra, and Kirsten Moore. Learning About Sexuality: A Practical Beginning. Population Council, 1996. http://dx.doi.org/10.31899/pgy1996.1007.

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“Learning About Sexuality: A Practical Beginning” is divided into three main parts. The first includes approaches that program staff, activists, and researchers are taking to understand people’s experiences of sexuality. The second explores the explicit and implicit links among health-seeking behavior, contraceptive practice, reproductive health, and sexuality. The chapters in part three focus on activities that challenge entrenched attitudes and behavior about sexuality that have real and potentially harmful effects on women’s and men’s reproductive health. The book features program and resea
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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
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