Relevant bibliographies by topics / B2B and B2C concept

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'B2B and B2C concept'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "B2B and B2C concept"

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Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

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Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important
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Amhudo, Rasyiid Lathiif, and Dwi Prasetyo Utomo. "DESIGN OF DORMITORY STRUCTURE WITH STEEL SPECIAL MOMENT FRAMES." Journal of Civil Engineering and Infrastructure Technology 3, no. 1 (2024): 67–76. http://dx.doi.org/10.36728/jceit.v3i1.3753.

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Colomadu District is one of the districts located in Karanganyar Regency, Central Java Province. It is projected that the economy in this area will grow through business sectors such as goods and services, tourism, and industry, thus the construction of a Dormitory Building is planned in the area. Considering its proximity to Yogyakarta Province, which frequently experiences earthquakes, earthquake-resistant buildings are necessary to reduce the risk of casualties and material losses. Therefore, the design of this building utilizes a Special Moment Resisting Frame (SRPMK) system. The building
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Downs, John, and Cherie Rains. "B2B Adoption of Mobile Payment Systems: Manager Insights Using a Qualitative Approach." Southeast Business Research Association Journal 2, no. 1 (2023): 80–92. http://dx.doi.org/10.54155/3h9aej91.

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Mobile payments have become one of the most disruptive financial instruments in the B2C (Business-to-Consumer) market this decade by revolutionizing the consumer shopping experience. Despite the technology’s success in the B2C model, it has not brought a similar adoption experience for B2B (Business-to-Business) applications. Research in this area has been limited to identifying the resistance to adoption in the B2B environment. This exploratory research identified that while barriers exist, there are opportunities to increase the adoption of mobile payment technologies within B2B organization
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Rasyiid Lathiif Amhudo. "PERENCANAAN STRUKTUR KANTOR PHICOS DENGAN SISTIM RANGKA BAJA PEMIKUL MOMEN KHUSUS." Jurnal Teknik Sipil dan Arsitektur 29, no. 1 (2024): 83–92. http://dx.doi.org/10.36728/jtsa.v29i1.3038.

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Colomadu is the name of a district in Karanganyar Regency, Central Java. Colomadu's economic growth can grow through the goods and services business, tourism, and industry so that an office building is planned in the Colomadu area. Because the location of Colomadu District is not far from the province of Yogyakarta, where earthquakes often occur, an earthquake-resistant building is needed to anticipate a minimum number of casualties and material losses during an earthquake. Therefore, in planning this office, a special moment resisting frame system (SRPMK) is used. The building with the Specia
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Feldmann, Anna, and Frank Teuteberg. "Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry." International Journal of Innovation and Technology Management 17, no. 02 (2020): 2050015. http://dx.doi.org/10.1142/s0219877020500157.

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Increasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation factors behind it have been thoroughly investigated in the B2C (business-to-consumer) sector, only a few research results exist for the B2B context. This study aims to bridge the current knowledge gap and investigate individuals’ motivation to participate in B2B co-creation. By using a case study and qualitative interviews, this
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Verma, Rajeev, G. K. Murthy Kothapalli, and Ranjani Kumari. "B2B or B2C dilemma in maintenance industry: UrbanKare." Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–25. http://dx.doi.org/10.1108/eemcs-12-2019-0328.

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Learning outcomes The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry. Case overview/synopsis This case study is about tw
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Rudawska, Edyta. "Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe." Journal of Business & Industrial Marketing 34, no. 4 (2019): 875–90. http://dx.doi.org/10.1108/jbim-05-2018-0171.

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Purpose The paper aims to make a contribution by providing a comprehensive understanding of the scope of the implementation of sustainable marketing tools in SMEs operating in the food and drink industry in Europe. The focus will be put on the identification of differences between companies operating in business-to-business (B2B) and business-to-customer (B2C) context. Design/methodology/approach The empirical basis is a survey of 770 European SMEs, of which 369 operate in Western European countries (including UK, Germany and Spain) and 401 in Central and Eastern Europe (including Poland, Croa
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Shkeda, Oleksandr. "DEVREL STRATEGY FOR CUSTOMER RELATIONSHIP MANAGEMENT IN THE CONTEXT OF EVANGELISTIC MARKETING." Market economy: modern management theory and practice 22, no. 2(54) (2023): 181–96. http://dx.doi.org/10.18524/2413-9998.2023.2(54).297359.

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The article presents a DevRel strategy model for establishing a sustainable relationship between a brand and consumers who play the role of marketing evangelists. Treating brand consumers as developers and creators of an informational product allows the brand to benefit from network effects. This is described both qualitatively and quantitatively based on the laws of Sarnoff, Metcalfe and Reed. Brand network effect and consumer creativity together form a multi-sided platform that serves as an ecosystem for further relationships between the brand, consumer developers and society. The role of th
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Medvedev, S. B. "THE EVOLUTION OF THE CUSTOMER VALUE CONCEPT AND ITS ROLE IN THE COMPETITIVENESS OF A B2B COMPANY." ECONOMIC VECTOR 1, no. 40 (2025): 36–46. https://doi.org/10.36807/2411-7269-2025-1-40-36-46.

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This article examines how the understanding of customer value has changed over time – from classical economic approaches to modern digital and ecosystem approaches. It examines the key differences between B2B and B2C, including aspects such as decision-making and value perception. It also examines the role of digital technologies and artificial intelligence in creating value for the B2B market. It also raises another important topic – why traditional models no longer always work in a rapidly changing world, where customer value is created jointly and depends on many factors, especially in the
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Skýpalová, Renata, Monika Vencourová, and Vendula Hynková. "Employer Brand Building Strategy in the Labour Market: Methodical Procedure for Companies from B2B and B2C Markets." Trendy v podnikání 12, no. 2 (2022): 25–34. http://dx.doi.org/10.24132/jbt.2022.12.2.25_34.

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The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB Concept) that should contribute to easier implementation of the employer brand building strategy in the labour market. This methodological procedure is based on theoretical knowledge and the basis of available literature in the field of building the employer's brand and the practice of the authors. The methodological procedure can be applied to co
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Dissertations / Theses on the topic "B2B and B2C concept"

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Becirspahic, Hanna, and Ella Rhodin. "The concept of success in B2B digital marketing activities, from one company perspective." Thesis, Högskolan i Jönköping, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40003.

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Checchi, Ricardo M. "Digital Integration: Understanding the Concept and its Environmental Predictors." Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/cis_diss/25.

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This study investigates the impact of environmental factors on the decision to electronically integrate operations with international customers and/or suppliers. The following research question motivates the study: How does the environmental context affect the level of electronic integration of an organization with its international partners? This study elaborates on the concept of electronic integration. Studies on integration in general and electronic integration in particular adopt a loose definition of integration: they all agree in that integration is the opposite of markets, but they def
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Robra-Bissantz, Susanne, and Christoph Lattemann. "Customer Integration und Customer Governance – Neue Konzepte für die Anbieter-Kunden-Beziehung im B2C-E-Business." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-155369.

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Das Internet mit immer neuen Kommunikationsdiensten hat das Potenzial, völlig neue Strategien des Unternehmens an der Schnittstelle zu seinen privaten Kunden einzuleiten. Der Kunde nimmt in Zukunft nicht mehr allein die Rolle eines passiven Käufers ein [Homburg, Gruner 96]. Stattdessen entwickelt er sich zu einem aktiven Partner des Unternehmens, was potenziell zu einer neuen Gestaltung der Unternehmensorganisation führt sowie zu neuen strategischen Optionen, z. B. zur Generierung von Wettbewerbsvorteilen. Ein Beispiel dieser Entwicklung ist die Customer Integration, die Einbindung des Kunden
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Robra-Bissantz, Susanne, and Christoph Lattemann. "Customer Integration und Customer Governance – Neue Konzepte für die Anbieter-Kunden-Beziehung im B2C-E-Business." Technische Universität Dresden, 2005. https://tud.qucosa.de/id/qucosa%3A28369.

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Das Internet mit immer neuen Kommunikationsdiensten hat das Potenzial, völlig neue Strategien des Unternehmens an der Schnittstelle zu seinen privaten Kunden einzuleiten. Der Kunde nimmt in Zukunft nicht mehr allein die Rolle eines passiven Käufers ein [Homburg, Gruner 96]. Stattdessen entwickelt er sich zu einem aktiven Partner des Unternehmens, was potenziell zu einer neuen Gestaltung der Unternehmensorganisation führt sowie zu neuen strategischen Optionen, z. B. zur Generierung von Wettbewerbsvorteilen. Ein Beispiel dieser Entwicklung ist die Customer Integration, die Einbindung des Kunden
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Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.

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The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.
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Chen, Cheng-Hao. "Trust establishment : concepts and implementations in B2C e-commerce." Thesis, Royal Holloway, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529453.

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Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.

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Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the busi
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Stanevičiūtė, Rasa. "Elektroninio verslo įtaka Vaidotų geležinkelio stoties veiklos plėtrai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130128_150950-88959.

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Baigiamajame magistro darbe buvo pabandyta atskleisti elektroninio verslo plėtros įtaką geležinkelių transporto struktūriniams pokyčiams. Darbe buvo atlikta mokslinės literatūros skirtos elektroninio verslo kuriamai vertei analizė, atskleisti šiuolaikinio elektroninio verslo logistikos ypatumai, išnagrinėta elektroninio verslo įtakos geležinkelių transporto plėtrai tyrimo metodologija, taip pat aptartos AB „Lietuvos geležinkeliai“ funkcijos ir vieta šiuolaikinėje ūkio sistemoje. Kaip tiriamasis objektas buvo pasirikta Vaidotų geležinkelio stotis. Atliktas e-verslo elementų diegimo Vaidotų gele
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Carlsson, Helene, and Malin Holmström. "Den Hållbara Redovisningen : En jämförande studie av upprättandet bland B2B och B2C-företag." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37478.

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Books on the topic "B2B and B2C concept"

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Aichele, Christian, and Marius Schönberger. App4U: Mehrwerte Durch Apps Im B2B und B2C. Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, 2014.

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Aichele, Christian. App4U: Mehrwerte Durch Apps Im B2B und B2C. Springer Fachmedien Wiesbaden GmbH, 2014.

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Bussler, Christoph. B2B Integration: Concepts And Architecture. Springer, 2010.

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Bussler, Christoph. B2B Integration: Concepts and Architecture. Springer London, Limited, 2013.

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B2B integration: Concepts and architecture. Springer, 2003.

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Kramer, Bryan. No Hay B2B o B2C: Humano a Humano # H2H. Independently Published, 2019.

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Aichele, Christian, and Marius Schönberger. E-Business: Eine Übersicht für erfolgreiches B2B und B2C. Springer Vieweg, 2016.

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Gupta, Rahul, Mark Newman, and Ian Kemp. Future BSS: CSP Requirements in B2C and B2B Markets. TM Forum, 2022.

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Seiler, David, and Matthias Pierson. Internet- Recht im Unternehmen. B2B, B2C in der Praxis. DTV-Beck, 2002.

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Aichele, Christian, and Marius Schönberger. E-Business: Eine Übersicht Für Erfolgreiches B2B und B2C. Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, 2016.

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Book chapters on the topic "B2B and B2C concept"

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Franchise Focus Choices." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_9.

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AbstractThis chapter centers around the concept of the customer franchise defined as a distinct group of users for whom a company offers a central element or product. Explanations are offered how companies attach such groups to their products and create loyalty. Examples are cited of companies that manage to create a single customer franchise around a distinct group of companies that rely on the supplier for a critical part of their business processes. Franchises may also be created around a particular industry or around institutions. Particular emphasis is placed on the creation of customer f
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Bussler, Christoph. "Concepts." In B2B Integration. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6_7.

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Bussler, Christoph. "Recursive Application of Concepts to B2B Integration." In B2B Integration. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6_9.

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Helmold, Marc. "B2B and B2C Marketing." In Management for Professionals. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10097-0_4.

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Behnke, Michael. "B2C Versus B2B Branding." In In One Word. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-88202-9_14.

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Kircher, Sybille. "Zielgruppenansprache: B2C- versus B2B-Marken." In Digitize Your Brand Name. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_4.

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Müller, Andrea. "Innovative digitale Geschäftsmodelle für B2B und B2C." In Innovationen für eine digitale Wirtschaft. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29027-6_5.

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Kleinemaß, Mike. "From Zero to Hero – Eine Fallstudie von B2C Praktiken als Umsatzbringer im B2B." In Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31651-8_32.

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Marketing and Sales Processes." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_13.

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AbstractNot different from many other, larger companies, marketing and sales processes at SMEs have undergone constant changes. The chapter details how SMEs dealt with the tension between marketing and sales, how they differentiated in B2B vs. B2C environments. For B2C companies, global brand building becomes important. All firms, regardless of industry environment, had constantly professionalized the marketing process. Choosing a product or company name can be crucial in a global environment. In the B2B environment, marketing and selling differ from the consumer markets and are focused more o
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Breunig, Karl Joachim, Henrik Johansen, and Jørgen Røste Kristiansen. "Digital Entrepreneurship across P2P, B2C and B2B Contexts." In Digital Entrepreneurship and the Sharing Economy. Routledge, 2021. http://dx.doi.org/10.4324/9781003036821-5.

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Conference papers on the topic "B2B and B2C concept"

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Czajkowski, Carl J. "Testing of Nuclear Grade Lubricants and Their Effects on A540 B24 and A193 B7 Bolting Materials." In CORROSION 1985. NACE International, 1985. https://doi.org/10.5006/c1985-85112.

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Abstract An increase in the number of bolting failures attributed to lubri- cant/coolant interaction at nuclear power plants has caused a great deal of concern regarding the more judicious use of lubricants by the nuclear power industry. An investigation was performed on eleven commonly used lubricants by the nuclear power industry. The investigation included EDS analysis of the lubricants, notched-tensile constant extension rate testing of bolting materials with the lubricants, frictional testing of the lubricants and weight loss testing of a bonded solid film lubricant. The report generally
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Krah, Bernhard Alexander. "THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.s.p.2020.95.

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In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different moti
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Clarke, Roger. "A major impediment to B2C success is...the concept 'B2C'." In the 8th international conference. ACM Press, 2006. http://dx.doi.org/10.1145/1151454.1151523.

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Stankov, Stanko P. "THE DIGITAL FACTORY–PRESENT AND FUTURE." In XIV International Conference on Industrial Engineering and Environmental Protection. University of Novi Sad Technical Faculty “Mihajlo Pupin” Zrenjanin, Republic of Serbia PROCEEDINGS of the XIV International Conference on Industrial Engineering and Environmental Protection IIZS 2024 Zrenjanin, October 3-4, 2024., 2024. http://dx.doi.org/10.46793/iizs24.140s.

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In just the last decade, the concept of the smart factory like a key element of modern manufacturing has turned from a curious idea into a reality. This was greatly contributed by progress in the field of sensors and sensor networks, the introduction of intelligent functionality and their increasingly affordable prices. With the help of sensors, devices based on the Industrial Internet of Things (IIoT) and appropriate platforms for connection and control, not only newly built high-tech plants, but also existing production capacities can be completely digitized. Thanks to digital factories, mod
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Cao, J., T. Fong, H. Li, and X. Wang. "E-union: concept and framework of open B2B e-trading marketplaces." In Proceedings 16th International Parallel and Distributed Processing Symposium. IPDPS 2002. IEEE, 2002. http://dx.doi.org/10.1109/ipdps.2002.1016629.

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Dekkal, Massilva, Sandrine Prom Tep, Manon Arcand, and Maya Cachecho. "Behind the AI-Scenes: How FinTech Professionals Navigate Regulations and Privacy Concerns to Enhance User Experience." In 13th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications. AHFE International, 2025. https://doi.org/10.54941/ahfe1005902.

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By 2030, global financial technology (fintech) revenues are expected to surpass $1.5 trillion US dollars, driven by the increasing adoption of digital financial services worldwide (eMarketer, 2023). The rapid advancement of artificial intelligence (AI) has significantly contributed to the fintech industry thrust (Kasmon et al., 2024) which in turn, has radically transformed the financial sector (Sahabuddin et al., 2023; Jang et al., 2021). The literature has established that fintech can be effective in improving how customers experience financial service and product offers (Gupta et al., 2023)
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Bendavid, Ygal, Samuel Fosso Wamba, and Louis A. Lefebvre. "Proof of concept of an RFID-enabled supply chain in a B2B e-commerce environment." In the 8th international conference. ACM Press, 2006. http://dx.doi.org/10.1145/1151454.1151461.

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Athavale, Shounak, Matt Davies, Miro Suga, James Williams, Kesh Narayan, and Paul Sheng. "2001 Manufacturing Odyssey: Impact of Globalization on Technology Requirements." In ASME 2001 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/imece2001/med-23351.

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Abstract A report of the ASME Global Technologies Committee in 1999 stressed the need to inform government agencies about the importance of the activities of mechanical engineers. In particular, while government agencies and the public in general seem to understand the romantic idea of concept generation (inventors and scientists), they do not comprehend the efforts that go into realization of an idea into a usable product (engineering and manufacturing) and the benefits of this activity to the global society. In fact the product realization process makes the cutting edge products affordable a
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Zhukova, N. D. "A new concept for an International B2B Trading Platform and its potential applications in a changing global economic and geopolitical landscape." In CURRENT ISSUES OF THE WORLD ECONOMY, INTERNATIONAL ECONOMIC RELATIONS AND INTERNATIONAL COMMUNICATIONS AMIDST THE FORMATION OF A NEW WORLD ORDER AND POLARIZATION OF THE WORLD. Volume 1. Baltija Publishing, 2025. https://doi.org/10.30525/978-9934-26-534-1-10.

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Chong Minsk, Goh, Siew Poh, et al. "Web 2.0 concepts and technologies for dynamic B2B integration." In 2007 IEEE Conference on Emerging Technologies & Factory Automation (EFTA 2007). IEEE, 2007. http://dx.doi.org/10.1109/efta.2007.4416784.

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Reports on the topic "B2B and B2C concept"

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Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Patricia Seybold Group, 2012. http://dx.doi.org/10.1571/me09-20-12cc.

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Marshak, Ronni. Does B2B Customer Experience Differ from B2C CX? Patricia Seybold Group, 2012. http://dx.doi.org/10.1571/ht07-13-12cc.

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Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Patricia Seybold Group, 2012. http://dx.doi.org/10.1571/ht10-04-12cc.

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Robayo Botiva, Diana María. Modelos de negocio B2C en comercio electrónico. Ediciones Universidad Cooperativa de Colombia, 2023. https://doi.org/10.16925/gclc.53.

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Abstract:
El comercio electrónico ha tenido avances significativos; en la actualidad, hay una gran variedad de tipos que se adecúan a los diferentes actores involucrados, como consumidores y empresas. Estos tipos también varían según el proceso de compra, que abarca desde el producto o servicio ofrecido hasta el proceso de entrega y la forma de pago. La transformación digital ha llevado a las empresas a posicionarse fuertemente en los canales electrónicos, adoptando modelos de negocio innovadores. Es crucial reconocer que estas empresas están desarrollando modelos de negocio específicamente para el ento
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Vervelde, Anne-To, Roline Broekema, Irina Verweij-Novikova, and Jeroen Weststrate. Recommendations on effective product environmental footprint communication in the floriculture sector : Recommendations for the development of PEF based B2B and B2C communication, including communication on impact categories, eco-labelling and performance classes based on the FloriPEFCR for cut flowers and potted plants. Wageningen Economic Research, 2024. https://doi.org/10.18174/675021.

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