Relevant bibliographies by topics / Car branding

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Car branding'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Car branding"

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Hui, Xin. "Car Branding and Communication Strategy Research Based on Microblogging." Applied Mechanics and Materials 599-601 (August 2014): 1425–28. http://dx.doi.org/10.4028/www.scientific.net/amm.599-601.1425.

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Through in-depth research on branding and marketing microblogging theory, summarizes the advantages and methods based automotive marketing microblogging branding strategy, analyze the current situation of the car microblogging marketing, implementation and effectiveness of the monitoring of the development of automobile brand communication strategy will be comprehensive exposition, based on theoretical build car branding and marketing strategy microblogging system.
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Dr., T. Jebasheela, and H. Christy Cynthia Dr. "BRAND PREFERENCE OF CAR USERS." International Journal of Multidisciplinary Research and Modern Education 4, no. 1 (2018): 129–32. https://doi.org/10.5281/zenodo.1230567.

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A Brand is name, item, symbol or design, or a combination of them which is intended to identify the goods or services of one seller or a group of seller and to differentiate them from those of competitors. For example Santo TATA indicia, Wagon R etc are brands. Branding is the management process by which a product is branded. It is a general term covering various activities such as giving a brand name to a product. Designing a brand mark and establishing and popularizing it. The importance of branding arose mainly because of the over emphasis on advertisement. It fact the brand name is mean fo
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Venkatesh, Alladi, Seema Khanwalkar, Lynda Lawrence, and Steven Chen. "Ethnoconsumerism and cultural branding: designing “Nano” car." Qualitative Market Research: An International Journal 16, no. 1 (2013): 108–19. http://dx.doi.org/10.1108/13522751311289730.

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Radushinsky, Dmitry, Anastasiya Fedosina, and Tatyana Pokrovskaya. "Quality optimization of branding for perspective Russian automobile brands." E3S Web of Conferences 210 (2020): 13038. http://dx.doi.org/10.1051/e3sconf/202021013038.

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The article identifies the current approaches and describes some promising attitude of promoting new domestic automobiles (cars), both by means of classical and modern branding. The proposed attitude is based on optimization of marketing and technological goals of production and sales process of a complex long-duration good conducted under premium domestic (Russian) trade mark (brand). As a methodological basis, the article uses a framework of the Volga Siber brand concept positioning, presented by the National Guild of Marketers for the release of a Russian e-class car in 2008. As well the cu
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McCabe, Mary B., and Richard Weaver. "Achieving Resonance for Online Travel Brands via Mobile Devices." Journal of Economics, Trade and Marketing Management 3, no. 1 (2021): p1. http://dx.doi.org/10.22158/jetmm.v3n1p1.

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Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel b
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Purba, Alice Paulina, Sukaria Sinulingga, and Fadli . "Evaluation of E-Marketing Implementation in Improving Decisions to Use Finance Credit Funds for Suzuki Car Purchases at Pt Suzuki Finance Indonesia Medan Branch." International Journal of Research and Review 8, no. 11 (2021): 140–47. http://dx.doi.org/10.52403/ijrr.20211119.

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The decision to purchase a product on credit or through financing is one of the marketing strategies to increase product or service sales. Many factors can influence purchasing decisions through financing, especially E-Marketing which includes Product, Price, Promotion, People (Community), Place (Distribution), Branding and Process and Physical Evidence where Branding plays two roles in marketing strategy, especially branding as part of marketing strategy. This research is a survey research with a qualitative descriptive approach which aims to get a descriptive picture of the implementation of
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DR, BHADRAPPA HARALAYYA. "EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR AT VIJAY BHARAT MOTORS PVT LTD, BIDAR." Iconic Research And Engineering Journals 4, no. 12 (2021): 207–22. https://doi.org/10.5281/zenodo.5041171.

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The aim of the project is to study about the EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR OF FORD CARS. Now car industry is one of the most competitive industries of the world. So the consumer is also differentiating while purchase. I surveyed that on what points the consumers where differentiating between various Models and Brands of FORD and other competitors. The main motive is to know how brand is effecting on consumer buying behaviour. The study was conducted to determine the level of effect of Branding on consumer buying behaviour to examine interactive roe of those factors that deter
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Arwanto, Caisar Pieter Vega, Bagus Setyawan Nugraha, and Agus Widiyarta. "Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan." PERSPEKTIF 9, no. 2 (2020): 322–28. http://dx.doi.org/10.31289/perspektif.v9i2.3646.

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Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals.
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Aditya, Fendra, Muhammad Rusdi Tanjung, Mirda Aryandi, Randi Pratama, and Nitasri Murawaty Girsang. "Branding Usaha Produk Pengkilat Ban “ Bagged “." SPACEPRO: Product Design Jurnal 2, no. 2 (2024): 119. http://dx.doi.org/10.26887/spacepro.v2i2.4857.

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The branding carried out on the tire shine product business owned by Mrs. Agustina Lubis aims to increase sales figures for one of the tire shine products. In creating the product branding, the creation method used is preparation, elaboration, synthetic/pre-production, Mind Mapping/Brainstorming, Realization/production, and Completion/post-production. Now the product can be sold and marketed from what was initially only sold to regular customers and to car wash businesses around the house or the city of Binjai. Now the sales reach can be even wider through online media which of course makes th
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Stanley Horianto and Gervasius Herry Purwoko. "PERANCANGAN FASILITAS KOMERSIAL AUTO SHOP KOMUNITAS BIMMERS DENGAN PENDEKATAN APLIKASI BRANDING PADA ARSITEKTUR." KREASI 9, no. 1 (2024): 133–47. https://doi.org/10.37715/kreasi.v9i1.4787.

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Over the past ten years, there have been some instead significant developments in the retail and business sectors. Many companies have realized the importance of application branding in architectural and interior design. By implementing an application approach branding in architectural and interior design can be an important factor that influences company performance and forms trust for a new or old company. Architectural and interior design needs to apply the characteristics of brand a company so that the message the company wants to convey can be seen and attract the public’s attention. Beau
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Dissertations / Theses on the topic "Car branding"

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Chau, Wai-yee Danny, and 周偉義. "The branding strategy of car industry in Hong Kong and Thailand." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267002.

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Chau, Wai-yee Danny. "The branding strategy of car industry in Hong Kong and Thailand /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18003692.

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Näsman, Mattias. "Do They Really Car(e) : The greening of the brand: the case of Volvo Cars in Sweden 1972 to 2014." Thesis, Umeå universitet, Ekonomisk historia, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105554.

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Denna magisteruppsats i ekonomisk historia har som syfte att utforska varför den svenska bilparken är mer bränslekrävande än genomsnittet i Europa, samt att identifiera de historiska processer som påverkat formandet av den svenska bilparken. Tidigare miljöinriktad forskning inom ekonomisk historia har fokuserat på strukturomvandling och institutionell förändring inom industri- och hushållssektorn. Denna studie utforskar den privata transportsektorn genom att studera Volvo som varit tongivande i att forma sammansättning av den svenska bilparken. Genom att studera två av Sveriges största biltidn
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Kvist, Mona, and Linus Bäcklund. "Arbetsgivarvarumärke inom omsorgssektorn : en fallstudie av Attendo Care." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155741.

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Personalförsörjningen inom omsorgssektorn står inför svårigheter i takt med ökat rekryteringsbehov samtidigt som det kommer att råda en personalbrist. Employer branding handlar om att stärka sitt arbetsgivarvarumärke för att både behålla talangfulla medarbetare och att attrahera presumtiva arbetstagare. Syfte: Syftet med denna uppsats är att göra en fallstudie över hur ett företag inom omsorgssektorn arbetar med sitt arbetsgivarvarumärke. Metod: En kvalitativ metod med tolv genomförda semistrukturerade intervjuer med chefer hos Attendo Care. Frågorna är baserade på modellen Employer brand mix
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Lindgärde, Maria, and Andrej Mionic. "Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415150.

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The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. The study aims to test the applicability of Keller’s (2001) Customer-Based Brand Equity (CBBE) model pyramid in a growing brand segment, to understand which aspects of green skin care brands consumers find to be importa
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Craft, Brandan. "Why Branding Can Increase a Professional Athlete's Value: A Rationale for Designer Engagement." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1212006927.

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Burt, Stephanie. "Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc67964/.

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Although provision of palliative care on the United States is growing, referrals to the service are often late or non-existent. The simultaneous care model provides a blueprint for the most progressive form of palliative care, which is palliation and disease-oriented treatments delivered concurrently. Research indicates the existence of a widespread misconception that associates palliative care with imminent death, and some organizations have chosen to re-brand their palliative care services to influence this perception. The goal of this study was to assess the effects of a name change from pa
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Björnström, Marina, and Maja Lundmark. "Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-126703.

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The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of
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Молодика, А. О. "Лінгвістичні та перекладацькі особливості англомовних рекламних слоганів автомобільних брендів". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86412.

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Кваліфікаційна робота присвячена розгляду лінгвістичних та перекладацьких особливостей англомовних рекламних слоганів автомобільних брендів. Також дослідження зорієнтовано на аналізі методів вивчення рекламного дискурсу та специфіці перекладу англомовних слоганів. Проведене дослідження надає змогу детальніше пізнати прагматичні та комунікативні ознаки англомовних рекламних слоганів автомобільних брендів. Отримані дані сприятимуть подальшим розвідкам релевантних питань.<br>Квалификационная работа посвящена рассмотрению лингвистических и переводческих особенностей англоязычных рекламных слоганов
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Bendisch, Franziska. "Branding CEOs : How relationship between cheif executive officers, corporate brands and stakeholders image can influence perceived brand value." Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/4892.

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Chief Executive Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager ¿brands¿ and the corporate brand of the organisation they represent. Since stakeholders associate the CEO¿s reputation with that of the company, they may negatively or positively affect each other, and there is little research into this dynamic. Indeed there is only a limited understanding about the field of people branding in general and much less into CEO brands in particular. Consequently this doctoral thesis inve
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Books on the topic "Car branding"

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E, Moriarty Sandra, ed. The science and art of branding. M.E. Sharpe, 2009.

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Gustavo, Morelli, Cavalcanti Bruno César, Lages Vinicius Nobre, Palumbo Stefano, Projeto Cara Brasileira, and Serviço Brasileiro de Apoio às Micro e Pequenas Empresas., eds. Cara brasileira: A brasilidade nos negócios : um caminho para o "made in Brazil". SEBRAE Nacional, 2002.

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Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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Metz, Adam. The social customer: How brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. McGraw-Hill, 2011.

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Keller, Kevin Lane. Best practice cases in branding: Lessons from the world's strongest brands. Pearson Education/Prentice Hall, 2003.

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Keller, Kevin Lane. Best practice cases in branding: Lessons from the world's strongest brands. 3rd ed. Pearson/Prentice-Hall, 2008.

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Charles, Czarina. Can branding in the UK supermarket retailing sector meet the needs of the post modern consumer?. LCP, 2000.

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J, Bueno B., ed. The power of cult branding: How 9 magnetic brands turned customers into loyal followers (and yours can, too). Prima, 2002.

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O, Yŏng-sik. T'ot'al Imp'aekt'ŭ ŭi Hyŏndae K'adŭ tijain iyagi: Hyundai card design story by Total Impact. Semi K'ollon, 2015.

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Huibrecht G. van den Doel. Het mallegat in de branding: Bewogen zorg op de Willem van den Bergh (1924-2024). Willem van den Bergh, 1999.

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Book chapters on the topic "Car branding"

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Ismail, Ahmed Rageh, Bahtiar Mohamad, and Muslim Diekola Akanmu. "Internal Branding as a Marketing Strategy for Start-Up." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_91.

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AbstractInternal branding evolved from marketing to engage employees of any organization for strategic planning. However, there has been a lack of evidence on the internal branding’s Return on Investment that has affected start-up managers. Therefore, this study aims to investigate the roles of internal branding as a marketing strategy of start-ups. Data were collected using a questionnaire from Egyptian start-ups. The proposed hypotheses were tested using PLS-SEM. The study addresses the roles of inter-functional coordination and internal branding to enhance the performance of a start-up bran
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Jackson, Daniel M. "Any belief can become a brand." In Sonic Branding. Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230503267_14.

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Müller, Amelie. "Referral Marketing on Social Media Platforms—Guidelines on How Businesses Can Identify and Successfully Integrate Opinion Leaders in Their Online Marketing Strategy." In Omnichannel Branding. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21450-0_7.

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Swartz, Tracy Schroeder, and Ming Wang. "Branding Versus Call to Action." In Grow Your Eye Care Practice. CRC Press, 2024. http://dx.doi.org/10.1201/9781003524410-8.

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Stefańska, Magdalena, and Katarzyna Bilińska-Reformat. "Employer Branding and Corporate Social Responsibility." In CSR in Contemporary Poland. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42277-6_11.

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von Walter, Benjamin, Torsten Tomczak, and Daniel Wentzel. "Wege zu einem effektiven und verantwortungsvollen Employer Branding." In Handbuch CSR. VS Verlag für Sozialwissenschaften, 2011. http://dx.doi.org/10.1007/978-3-531-92639-1_17.

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Ferber, Ina. "Employer Branding in Zeiten von Nachhaltigkeit und Digitalisierung." In CSR und neue Arbeitswelten. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-50531-1_19.

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Kucharska, Wioleta. "Why should knowledge workers care about personal branding?" In Personal Branding in the Knowledge Economy. Routledge, 2022. http://dx.doi.org/10.4324/9781003178248-5.

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Shinnar, Avraham, and Jérôme Siméon. "A Branding Strategy for Business Types." In A List of Successes That Can Change the World. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-30936-1_20.

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Schatz, Roland. "Overcoming the Risk of Stereotypes: How Strategic Communications Can Facilitate Sustainable Place Branding." In International Place Branding Yearbook 2012. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137282552_11.

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Conference papers on the topic "Car branding"

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Magdits, Frank. "Selling up, Not Selling Out." In SSPC 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00055.

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Abstract Selling Up and not Selling Out is all about being selective regarding how you conduct your painting contractor business. You can charge more and thus generate higher profits for each job by following a sound business formula. Careful consideration and decisions must be made on how you want your business positioned (your branding); which customers you want to target; which products and services you will use; and which market conditions are most relevant to your business. Extra profit results when you effectively communicate your business’ mission to your employees and deliver that prom
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Druta, Inga, Lidia Vieru, and Mariana Vlas. "Considerații privind constituirea terminologiei de branding în limba română." In Filologia modernă: realizări şi perspective în context european. “Bogdan Petriceicu-Hasdeu” Institute of Romanian Philology, Republic of Moldova, 2021. http://dx.doi.org/10.52505/filomod.2021.15.17.

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Brandingul în limba română este unul de dată recentă, având începuturile în anii ’90 ai secolului trecut. Brandingul modern a apărut inițial în cadrul marketingului, iar ulterior a devenit un domeniu de sine stătător. Imaginea și identitatea sunt concepte care se referă nu numai la produse și la companiile producătoare, ci și la orice entitate din diverse domenii: politică, administrație, educație, arte, turism, sport etc. În lucrare se analizează cele mai frecvente procedee de constituire a termenilor de branding în limba română sub aspect etimologic, semantic și structural și se ajunge la co
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Reindl, Andrea, Philipp Graf, David Knapp, and Wolfgang Schildorfer. "How carsharing services in residential housing impacts modal split and car usage – a multi-method investigation including legal challenges." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005340.

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This study investigates the complex interplay between environmental concerns, urban mobility challenges, and legal intricacies associated with car ownership with a focus on Austria, Germany, and Switzerland. Carsharing (CS) emerges as a key element in transport systems, particularly in residential areas, aiming to reduce car dependency, reduce parking spaces, promote increased public transport usage, and reducing traffic congestion.The study explores whether CS induces a modal shift, how many cars can be replaced with a CS-vehicle, if developers can save parking spaces and thus construction co
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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical cit
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Astriecia, Aisha, and Septi Riana Dewi. "Branding Strategy: How Pasar Kebon Empring can Survive During Pandemic Outbreak." In Proceedings of the 3rd International Conference on Law, Social Sciences, and Education, ICLSSE 2021, 09 September 2021, Singaraja, Bali, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.9-9-2021.2313661.

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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool soluti
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Macalik, Joanna, and Adam Sulich. "External employer branding of sustainable organizations." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.054.

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Purpose – the purpose of the article is to examine whether and to what extent selected Polish companies implement so-called “green employer branding” in communication with their external stakeholders. Research methodology – the article consists of the theoretical part, which uses the critical analysis of the scientific literature on both green or sustainable organizations and external employer branding; and the practical part, which uses the case study method and content analysis of companies' websites, job advertisements, and social media. Findings – the main results of the conducted research
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Belciuganu, Oltea, and Anamaria Mariniuc. "The Nation Branding in Romania, Approach to Strategy and Leadership." In 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/009.

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The purpose of this study is to analyze the structures, flows and leadership models employed by East European countries in order to build a strong Nation Brand. The country under radar in this paper is Romania. Methodology Qualitative research is employed comprising in face to face semi structured interviews with representatives of Government, Tourism Organization, several industry associations, Cultural Institute. Findings We identified that various activities, programs that could be associated with a Nation Brand strategy are developed as inter-institutional effort, still, no one associated
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Eraydın, Zeynep. "New Urban Landscapes and Urban Image." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.

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Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and poli
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Kazimirova, Natalia, Tatiana Sinyuk, Kamilla Abazieva, Tatiana Panasenkova, and Marina Chirskaya. "University brand management as a strategy for innovative development." In Human resource management within the framework of realisation of national development goals and strategic objectives. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcsebm.dtjb6376.

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The study attempts to analyze the university brand management as a positioning strategy component in the international scientific and educational space, examines the relationship between the marketing and brand strategy of Rostov State Economic University (RINH). The purpose of the study is to determine the place of branding in the university innovative development strategy; to analyze the way branding affects the university attractiveness for foreign applicants and to present, using the example of RSUE practical experience, the influence of branding on the applicants motivation to study at a
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Reports on the topic "Car branding"

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growi
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Silver, Rita, Jessie Lay Hoon Png, Raslinda Ahmad Rasidir, Poh Yi Foong, Thi Canh Dien Huynh, and Kogut Galyna. The impact of negotiation for meaning on reading comprehension among Singapore primary students. National Institute of Education, Nanyang Technological University, Singapore, 2020. https://doi.org/10.32658/10497/22656.

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The study follows up on prior research on the key role of negotiation for meaning (NFM) in increasing second language learning and oral comprehension (e.g., Ellis &amp; Heimbach, 1997) and on reading comprehension (Van den Branden, 2000). The investigation described in this report considers whether and in what ways classroom discussions can encourage the types of interactions that are beneficial to language and literacy learning, especially reading comprehension. The intervention encourages a more thoughtful, questioning approach to reading comprehension, integrated with oral interaction that
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Farag, Alicia. PO751-224506-Z01 Specification for Smart Tags and Unique IDs for Steel Pipe. Pipeline Research Council International, Inc. (PRCI), 2024. http://dx.doi.org/10.55274/r0000067.

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The Resource Center for the steel material traceability program has successfully launched and is available at energytraceability.com. This initial release has the following: � Specification for Smart Tags and Unique IDs for Steel Pipe (Version 1.0 included in attached zipped file) � Unique ID Data Model and Generator (included in attached zipped file) � Template Purchasing Language � Template Letter to Suppliers We're branding this as SCATE (Supply Chain and Asset Traceability for Energy) so that we can have a single place to publish information for various related programs including natural g
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Hartshorn, Caylin, and Benjamin Barrowes. Finite element modeling of aquatic electrical barriers—voltage and current distributions : Brandon Road Lock and Dam Interbasin Project—electric fish deterrent design recommendations. Engineer Research and Development Center (U.S.), 2024. http://dx.doi.org/10.21079/11681/49458.

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Invasive carp (black, grass, silver, and bighead) are native to Asia and were imported into the US during the 1970s and 1980s to help fish farmers manage water quality and vegetation. Unfortunately, these carp became established in the Mississippi River and have led to a decline in native fish species. To prevent their spread from the Mississippi River Basin to the Great Lakes Basin via the Chicago Area Waterway System (CAWS), the US Army Corps of Engineers (USACE) operates a series of four electric dispersal barriers near Romeoville, Illinois in the Chicago Sanitary and Ship Canal (CSSC). To
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Tusikov, Natasha. The Right to Repair in Canada: Advantages and Pitfalls. Balsillie School of International Affairs, 2025. https://doi.org/10.51644/bcs009.

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To understand how manufacturer-imposed restrictions on repair can affect people’s daily lives, consider a grain farmer, Alex,* with a family farm 150 kilometres north of Brandon, Manitoba. When agricultural equipment needs routine maintenance or repair, Alex faces the difficult choice of whether to do the repairs or call the manufacturer-authorized repairer to fix the equipment, a costly appointment that may require a wait of days or weeks, which is especially problematic during planting or harvest seasons. It’s not a question of repair skills, as Alex is an experienced mechanic who routinely
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Manitoba Indigenous Tuberculosis History Project (MITHP). Missing Patients Research Guide. Manitoba Indigenous Tuberculosis History Project (MITHP), Department of History, University of Winnipeg, 2024. http://dx.doi.org/10.36939/ir.202402141551.

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This Missing Patients Research Guide contains directions for finding out more about Indigenous patients who entered tuberculosis (TB) sanatoriums and hospitals in Manitoba and never returned home. Part One of the guide presents helpful start-up information. First it explains how to gather useful details including names, dates, and locations that will help in the search as well as how to move forward with your research. Then it outlines three useful “Research Tips”: all of the various names of TB treatment hospitals in Manitoba commonly attended by Indigenous patients; instructions for undertak
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