Relevant bibliographies by topics / Consumer perception research

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer perception research'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Consumer perception research"

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Yu, Qiyu. "Research on Factors Affecting Consumers' Purchase Intention." Advances in Economics, Management and Political Sciences 37, no. 1 (2023): 61–66. http://dx.doi.org/10.54254/2754-1169/37/20231835.

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Many factors affect consumers' purchase intentions, such as the price of products, consumers' trust in brands, the quality of branded products, and consumer perception. However, there is no unified theoretical framework to define a specific method to guide consumers to generate purchase intentions for specific brand products. In order to explore this still ambiguous field, this study uses the literature research method and collects and analyzes data on consumers willingness to pay for premiums, data on the influence of trust on consumers purchase intentions, and brand product quality by lookin
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Fajrul Hilmi, VIVI INDRIANI, Wahyudi Himawan Sutanto, and Kennie Cendekia Desnamrina. "Analysis of Perceptions and Likes for Chicken Nugget Products among Consumers in North Kayong, West Kalimantan." Jurnal Peternakan Integratif 12, no. 2 (2024): 105–11. http://dx.doi.org/10.32734/jpi.v12i2.18657.

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Currently, there is a tendency for consumers to prefer frozen food. This study aims to analyze the perceptions and preferences of chicken nugget products on consumers in North Kayong, West Borneo. The research uses a survey method by distributing questionnaires. The perceived variables tested were price perception, quality, organoleptic, and brand. Descriptive test using a Likert scale on each perception variable is used to determine the level of consumer perception. Spearman rank correlation test is used to determine the relationship of each perception variable. Data was obtained by distribut
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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.

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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This
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Maulana, Dandi, and Istyakara Muslichah. "Differences in Brand Image Perceptions of Beras Kami and Mentik Wangi Rice among Bulog Kancab Semarang Customers." Jurnal Economic Resource 6, no. 2 (2023): 288–94. http://dx.doi.org/10.57178/jer.v6i2.670.

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This research aims to determine consumer perceptions of the brand image of Beras Kita and Beras Mentik Wangi, especially customers of the Perum Bulog Semarang Branch Office. The research method used in this research is observation and questionnaires distributed to consumers. Observations were carried out during the internship activities, namely when participating in the bazaar and questionnaires were distributed to customers where the sample taken was 65 respondents. The six indicators used in this questionnaire are awareness, quality, CSR, social image, geographical origin, and uniqueness. Th
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Apriani, Almi Dewi, H. Ari Arisman, and Nita Fauziah Oktaviani. "Influence Of Perceptions Of Price And Service Quality On Consumer Satisfaction (Survei Of Encep Cibeureum Tasikmalaya Building Store Consumers)." Innovative Business Management Journal 1, no. 1 (2024): 27–38. https://doi.org/10.70963/ibm.v1i1.64.

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This research aims to determine the influence of price perceptions and service quality on consumer satisfaction (Survei on Consumers of the Encep Cibeureum Tasikmalaya Building Store). The method used in this research is causality through a survey approach, with the sample selected in this research being Consumers of the Encep Cibeureum Tasikmalaya Building Store, namely 100 respondents. The analytical tool used in this research is multiple regression using SPSS version 25. The results of the research show that Price Perception and Service Quality have a significant influence on Consumer Satis
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CN, Harshitha. "A Study on Consumer Perception towards Perfumes." Shanlax International Journal of Management 11, S1-Mar (2024): 99–105. http://dx.doi.org/10.34293/management.v11is1-mar.8093.

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Perfumes have become an integral part of daily grooming, offering individuals a sense of luxury and sophistication. Understanding consumer perception towards perfume is crucial for perfume manufacturers and marketers to develop effective strategies for product positioning and successful brand management. This research aims to explore the various factors that influence consumer perception of perfume, including fragrance composition, packaging, brand image, and social influence. The research will employ a mixed-methods approach, combining qualitative and quantitative techniques. Qualitative meth
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Ko, Sung-Hoon, Ji-Young Kim, and Yongjun Choi. "Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea." Behavioral Sciences 13, no. 8 (2023): 622. http://dx.doi.org/10.3390/bs13080622.

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This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relates to their formation of anti-consumer awareness. A survey design was adopted to test this study’s hypotheses. We collected data from 310 consumers in South Korea and used path analysis and bootstrapping to test the hypotheses. Our results showed that consumers’ CSR perception is negatively related to their anti-consumer awareness. Notably, consumers’ perceptio
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.

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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The
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Begum, Sakera, Mohammed Alamgir, Tanima Sharmin, and Mohammad Tayub Chowdhury. "Understanding Consumer Perception of halal foods: A Conceptual Framework Using the Stimulus-Organism-Response Model." Journal of Business Strategy Finance and Management 07, no. 01 (2025): 04–18. https://doi.org/10.12944/jbsfm.07.01.02.

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The global halal food market, valued at USD 1.91 trillion in 2023, reflects the growing intersection of religious adherence and consumer trust. In Muslim-majority countries like Bangladesh, consumers often assume that the food they consume is halal by default, given the strong religious identity of the population. However, issues such as food adulteration, fraudulent labeling, and inadequate certification systems raise concerns that consumers may unknowingly consume haram (forbidden) products, despite their confidence in the halal status of their food. This study investigates consumer percepti
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YADAV, SHUBHAM. "THE INFLUENCE OF PACKAGING ON CONSUMER PERCEPTION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32315.

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The abstracts focus on the influence of packaging on consumer perception. They highlight how packaging design, including elements like colour, shape, and information, plays a crucial role in shaping consumers' perceptions of product quality, healthiness, and overall appeal. Consumers often rely on packaging as a communication tool to understand product attributes, make purchase decisions, and infer qualities like health-consciousness. Studies show that packaging colour, in particular, can significantly impact consumer perceptions, influencing health assessments and purchase intentions. The res
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Dissertations / Theses on the topic "Consumer perception research"

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Patsiaouras, Georgios. "Rethinking Veblen’s contribution to consumer research : a phenomenological enquiry into the perception of ‘status consumption’ by middle-income British consumers." Thesis, University of Leicester, 2010. http://hdl.handle.net/2381/8760.

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The name of the American economist and social analyst Thorstein Veblen has been inextricably linked with the term “conspicuous consumption” referring to the competitive consumption practices and leisure activities that aim to indicate one’s membership in a superior social class. However, the ‘classical models’ of consumer behaviour face difficulty in accommodating and understanding the nature of conspicuous economic display and a serious study of Veblen’s arguments on the consumption practices of the ‘nouveau-riche’, non-utilitarian and status-directed behaviour has been noticeable only throug
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Polák, Ivan. "Perception of the Hard Rock Brand by Czech University Students." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72714.

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The goal of this thesis is to understand perception of the Hard Rock brand in the Czech Republic among university students. Hard Rock Cafe Prague is a combination of a restaurant, bar, and rock club operated by the hospitality corporation Hard Rock International. The studied segment can be seen as a group of potential customers in long term, and this research should identify opportunities for growth of Czech guests. The thesis presents the process and results of Hard Rock brand research on the selected segment. The work is supported by theory of marketing of services, brand, and methodology of
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Campbell, Kasandra M. "Customer satisfaction measurement for services organisations using a perception-minus-expectation paradigm and the implications for management and future research." Thesis, Queensland University of Technology, 1996. https://eprints.qut.edu.au/36295/1/36295_Campbell_1996.pdf.

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The services industry has become one of the largest studied academic areas in marketing since the early 1980s. It is widely accepted that the emergence of interest in services marketing has been one just as prolific as consumer behaviour which began in the 1960s. The question of whether the marketing and management of services was different from the marketing and management of goods did not generate overwhelming debate until Berry's (see Berry, Leonard L. (1980), "Services Marketing is Different", Business, 30 (May-June), 24-29) article and from here, the services arena has grown to being on
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Kumlehn, Malte. "Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44981.

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This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings further highlight the crucial importance of Neuroscientific pricing research. Moreover, evidence is provided that fundamental and well formulated models and concepts need to be developed in the discipline of Neuroscientific pricing research. Neuroscientific pricing research can improve the understanding
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Glaum, Arthur Philip Martin. "Alumni perception of the NMMU computing sciences department." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15644.

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The success of a course offered by a university and the effectiveness of the instructors have commonly been measured by means of student evaluations. The feedback generated is typically used to identify instructors who need additional training, courses that need to be restructured or the need for financial rewards for those who excel. The principal objective of educating students is, knowledge, training and skills they can use and apply after graduating, regardless of the field of study. The perception of the Alumni about the extent of learning and the usefulness of the knowledge is a key meas
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Chiang, Jing Fen. "Cultural impact on customer perception of service quality in the hotel industry: A comparative study of Eastern and Western respondents." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3041.

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The purpose of the study was to investigate cultural aspects that influence customer perception of service quality in the hotel industry, specifically those that influence Eastern and Western respondents. A questionnaire was developed to assess cultural differences on perceptions, which included a modified version of the SERVQUAL scales, an instrument used to measure service quality. The convenience sample consisted of students enrolled in the MBA program at a Western university (N=152; Eastern=57.9%, Western=34.9%, Other=7.2%). Findings indicated that there were no significant differences bet
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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.

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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has
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Malá, Tatiana. "Analýza spotrebiteľského správania na trhu spotrebičov pre ženskú vlasovú starostlivosť v Českej republike." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359931.

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The aim of the thesis is to analyse the women hair appliances market in the Czech republic and to evaluate the perception of the brand Rowenta. The thesis is divided into two main parts. The theoretical parts describes general knowledge of the topic with focus on consumer behavior, psychological and social factors affecting consumer buying process. At the beginning of the practical part, the main competitors on the hair appliances market in the Czech republic are introduced. The main part covers primary research, where data obtained from online questionnaire survey are analysed with focus on u
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Фоміна, К. А. "Маркетинг торгово-посередницького підприємства ФОП Федоренко В.В". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Fomina.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розкриті місце та роль маркетингу в підприємницькій діяльності торговельно-посередницьких підприємстві; розглянуті інноваційні підходи щодо управління продажем у торговому маркетингу та специфіку маркетингу роздрібного підприємства; досліджено маркетингове середовище підприємства ФОП Федоренко В.В. та рівень конкурентоспроможності; здійснено маркетингове дослідження сприйняття споживачів ФОП Федоренко В.В.; оцінено економічну ефективність запропонованих маркетингових заходів. Автор проп
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Brunk, Katja H. "Essays on consumer perceived ethicality (CPE) of companies and brands." Doctoral thesis, Universite Libre de Bruxelles, 2010. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210027.

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Following the call for further research on the consumer perspective of corporate ethics, this research sets out to explore and conceptualize the construct of ‘Consumer Perceived Ethicality’ (CPE), referring to consumers’ aggregate and valenced perceptions of a subject’s(i.e. a company, brand, product, or service) ethicality. Results present novel insights into how positive/negative CPE is formed and impacted by various kinds of corporate conduct, thereby offering some explanations as to why some companies benefit from positive while others suffer from negative moral equity.<p><br>Doctorat en S
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Books on the topic "Consumer perception research"

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x
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Leven, Wilfried. Blickverhalten von Konsumenten: Grundlagen, Messung und Anwendung in der Werbeforschung. Physica-Verlag, 1991.

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Pierce, Conor. An analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image. University College Dublin, 1994.

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Chr, Fischer Wolfgang, ed. Street markets: Small business & farmers' perceptions in Australia & New Zealand. Josef Eul Verlag, 2004.

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Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.

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Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.

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Academy of Producer Insurance Studies (Austin, Tex.), ed. Consumer perceptions regarding purchase sources, service capabilities, and entry of banks into the insurance marketplace: An independent research project of the Academy of Producer Insurance Studies. The Academy, 1985.

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Hill, Jennifer. How Consumer Culture Controls Our Kids. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400666575.

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This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of
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Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower Marketing. St. Martin's Press, 2012.

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Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower Marketing. Palgrave Macmillan, 2014.

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Book chapters on the topic "Consumer perception research"

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Chrysochou, Polymeros. "Consumer Behavior Research Methods." In Consumer Perception of Product Risks and Benefits. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_22.

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Tunca, Burak. "Marketing and Market Research." In Consumer Perception of Product Risks and Benefits. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_21.

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Weitkunat, Rolf. "Clinical Research-Based Product Assessment." In Consumer Perception of Product Risks and Benefits. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_4.

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Carvalho, Fabiana M., and Charles Spence. "Methods for Studying Multisensory Perception in Consumer Research." In Consumer Research Methods in Food Science. Springer US, 2023. http://dx.doi.org/10.1007/978-1-0716-3000-6_10.

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Deplanque, Dominique. "Non-Clinical Research-Based Product Assessment." In Consumer Perception of Product Risks and Benefits. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_3.

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Chollet, Sylvie, and Dominique Valentin. "Perception and Representation: Sorting Task and Projective Mapping." In Consumer Research Methods in Food Science. Springer US, 2023. http://dx.doi.org/10.1007/978-1-0716-3000-6_7.

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Gomes, Beatriz, and Inês do Amaral. "Consumer Perception of the Visual Identity of Sustainable Fashion Brands." In Advances in Fashion and Design Research. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-16773-7_52.

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Mani, Vijayakumar, Murugaganesh Ramachandran, Kavitha Rajan, Kalaivani Ellangovan, Vijayachander Valliyagounder Subramanian, and Threshika Vijayakumar Suganeswari. "Unraveling Consumer Perception Towards UPI in India: An Empirical Research." In Communications in Computer and Information Science. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-64359-0_13.

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Maharani, Ester Ike, Amrin Fauzi, and Sugih Arto Pujangkoro. "Analysis of Brand Image, Taste Variation, Price Perception and Promotion on Purchase Decision and Their Effect on Consumer Loyalty." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_119.

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AbstractThis research was conducted in Medan, Tanjung Morawa, Kabanjahe, Tebing Tinggi, Pematang Siantar, Rantau Parapat, Padang Sidempuan, Tanjung Pura, Balige, Sibolga and Kisaran. This research’s problem was that the company has carried out various activities such as promotions, increasing the number of flavors, and decreasing prices using discounts and promotions on social media to increase sales. However, sales of Oreo Mini products have not increased. This study aims to analyze how brand image, taste variation, price perception, and promotion influence purchase decisions and the influenc
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Sharma, Radhika, Vandana Ahuja, and Shirin Alavi. "Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping." In Digital and Social Media Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24374-6_5.

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Conference papers on the topic "Consumer perception research"

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Ozola, Inta, Una Libkovska, and Liene Resele. "THE INFLUENCE OF MEDIA ECOSYSTEMS ON CONSUMER BEHAVIOR AND DECISION-MAKING FOR SUSTAINABLE DEVELOPMENT." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.80.

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The European Union's planning documents for 2040 clearly outline the importance of an environmental economy, which focuses on the economic impact of environmental policies and the sustainable management of natural resources, emphasising the need to integrate ecological principles into economic systems. The planning documents at all levels pay particular attention to the circulation of information, to keeping the public informed about the promotion of green thinking and sustainable development. The media ecosystem, which focuses on the media environment and its impact on people's behaviour, per
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Mihaleva, Hristina, Zahari Dechev, Svetla Atanasova, and Teodora Todorova. "SELECTIVE ANALYSIS OF CONSUMER ATTITUDES TOWARDS CHANGES IN THE PRICES OF ORGANIC PRODUCTS OFFERED ON THE BULGARIAN MARKET." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.39.

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{With the growing popularity of sustainable products and the expected increase in organic farming and supply of organic food products as part of the goals of The European Green Deal, it’s important to evaluate the popularity and demand for such products in Bulgaria. Understanding the consumer perspective on the affordability of organic products is important, as it directly influences purchasing intentions and can help predict the growth of the organic market. This study investigates consumer attitudes and perceptions regarding the pricing of organic products in the Bulgarian market via statist
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WANG, QIAN. "ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35622.

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The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study
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Sundaresan, Pradeep, Anju Choudhary, Harsh Purohit, and Vimlesh Tanwar. "Brand Identity and Consumer Perception: A Case Study on Fabindia." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.56.

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Brand identity and consumer perception are significant factors that are crucial to a brand’s success. The research aims to analyse the relationship between brand identity and consumer perception through the case study of Fabindia, which is an Indian brand known for traditional and handcrafted products. This research aims to explore the consumer perception of the Fabindia brand, present a review of existing literature on brand identity and consumer behaviour, and investigate the influence of Fabindia’s brand identity and consumer behaviour to identify areas for improvement in Fabindia’s brand i
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Menghwani, Lavish. "CONSUMER PERCEPTION AND SATISFACTION WITH ELECTRIC VEHICLE." In ransforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250218.

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Electric vehicles (EVs) are becoming more popular as people look for eco-friendly transportation options. However, consumer perception and satisfaction are important factors in the widespread adoption of EVs. This study explores how people feel about EVs, what influences their decisions to buy or avoid them, and how satisfied EV owners are with their vehicles. The research focuses on key factors like awareness, affordability, charging stations, environmental benefits, performance, and overall user satisfaction. A descriptive research design is used to collect and analyze consumer opinions. Dat
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Shahwal, Dr Rana, and Raj Laxmi Pal. "ACOMPREHENSIVE STUDY ON CONSUMER PERCEPTION IN RESPONSE TO GREEN MARKETING AND ASSESSING THE SHIFT TOWARDS ECO-CONSCIOUS PURCHASING DECISIONS." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250120.

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The study aims to understand the consumer perception toward green marketing and examine the change in their behaviour because of the green features in the eco-friendly products. As green marketing has gained significant traction and the consumers become increasingly aware of environmental issues. Companies, recognizing this shift in consumer attitudes and have begun incorporating eco-friendly messages into their marketing strategies to attract buyers, with time sustainability concerns increase, consumers demanding more eco-friendly products so the this sift in strategies toward green marketing
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Beke, Judit, Marietta Balázsné Lendvai, and Ildikó Kovács. "Young Consumers’ Product Perception and Consumer Motivation Towards Buying Local Products." In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.s.p.2021.85.

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An important aspect of sustainable food consumption is the con­sumption of local food. The concept of local food is often linked to sustaina­bility which is gaining importance in the marketing communication of food brands since it fits in with the conscious consumption intentions of young people. In addition to studying the nature and consumer perception of lo­cal products, the study explores consumer motivations of young consumers aged 18-25 using qualitative focus group research method. Based on the re­sults, the products that young consumers are willing and motivated to buy can be identifie
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Hencelová, Petra, František Križan, Kristína Bilková, and Katarína Čuláková. "Konvenčné vs. Alternatívne predajne potravín: Percepcia spotrebiteľov na Slovensku." In XXV. mezinárodní kolokvium o regionálních vědách. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0068-2022-31.

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The aim of the paper is to evaluate the shopping behavior of consumers in Slovakia (n=1004) and their perceptions of products sold in large stores and farmers' markets. In search of specifics, we proceeded to consumer segmentation by gender and income. To test the hypotheses we used the Chi-square, Mann-Whitney U and Kruskal-Wallis tests. Consumers choose large supermarket and hypermarket stores for the most frequent purchases of food and other daily consumer goods. According to consumer perceptions, these stores do not offer healthier and better quality food, but cheaper. Differences in such
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Alaghappan, T., and R. Nalini. "AI-Powered Emotional Storytelling for Brand Narratives and Consumer Perception." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch029.

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In today's brand landscape, the ability to connect emotionally with consumers is essential for building lasting loyalty and positive brand perceptions. This study examines the role of artificial intelligence (AI) in enhancing emotional storytelling for brand narratives, focusing on how AI-driven insights can craft meaningful, personalized brand experiences that resonate with diverse demographic groups. Using data collected from students, working professionals, and older adults, the research explores how AI can identify emotional cues, adapt narrative elements, and tailor content to deepen cons
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Saini, Mrs Jaya, and Dr Rasmeet Kaur Malhi. "PERCEIVED RISKS IN ONLINE APPAREL SHOPPING: A STUDY OF CONSUMER BEHAVIOR IN BHOPAL CITY." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250104.

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Purpose:The rapid growth of e-commerce has significantly transformed the landscape of online apparel shopping, providing consumers with the convenience of ease and a huge array of choices. However, perceived risks such as financial, product, privacy, and delivery concerns continue to affect consumer behaviour and limit full adoption. This study has aimed to identify the dimensions of perceived risk in online apparel shopping within the sociocultural and economic context of Bhopal city. The present research identifies the major risk factors and understand the influences that shape consumer perc
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Reports on the topic "Consumer perception research"

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Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

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The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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Oh, Keunyoung. EEG/ERP Research in Consumer Perceptions of Apparel Products. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-22.

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Agency, Food Standards. The impact of labour shortages on UK food availability and safety. Food Standards Agency, 2023. http://dx.doi.org/10.46756/sci.fsa.oac747.

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This research used a food systems approach to examine the impact of labour supply shortages on key aspects of the food system. It provides insight into the consequences of labour shortages as reported in 2021, the complex processes that combined to create the shortages and the resultant impact on the Food Standards Agency’s (FSA) ability to effectively do its job. The research also explored consumers’ perceptions of food availability and food safety. Three key questions guided our research: how do labour shortages impact on food availability and safety, now and in the future? how do labour sho
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UK, Ipsos. Potential Divergence of Food Safety Regulations Within the UK. Food Standards Agency, 2024. http://dx.doi.org/10.46756/sci.fsa.nct227.

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This report summarises the findings from qualitative research exploring public attitudes towards regulatory divergence related to food products. The research was conducted with 78 participants from England, Wales and Northern Ireland, who took part in four online workshops between 26 January and 7 February 2023. Each workshop lasted three hours. Previous research for the Food Standards Agency (FSA) captured general consumer views towards regulatory divergence in the meat industry. Attitudes were influenced by three key factors including the scale of the change, perceptions of whether an erosio
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Research, Opinium. Knowledge of Antimicrobial Resistance (AMR) amongst Food Handlers. Food Standards Agency, 2023. http://dx.doi.org/10.46756/sci.fsa.duo179.

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a commitment was made in the 2019-2024 UK wide AMR National Action Plan (NAP) (Opens in a new window) to explore and track perceptions of antimicrobial resistance (AMR) bacteria in food, amongst food handlers Opinium were commissioned by the Food Standards Agency (FSA) to conduct quantitative research to understand awareness and knowledge of antimicrobial resistance (AMR) amongst food handlers in the United Kingdom (UK) a series of questions were run in a 5 minute online survey, broadly matching similar consumers surveys carried out in 2016, 2019 and 2021 the sample comprised 500 UK workers wh
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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
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Nimesh, Vikas, Bhaskar Natarjan, Saddam Hussain, and K. N. Hemanth Kumar. CATALYSING THE MARKET TRANSFORMATION OF ELECTRIC 2-WHEELER INSIGHTS FROM CONSUMERS AND STAKEHOLDERS. Alliance for an Energy Efficient Economy (AEEE), 2023. http://dx.doi.org/10.62576/aeee2w.

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Electric two-wheelers (E2Ws) are becoming increasingly popular as an eco-friendly mode of transport. They provide a convenient and efficient option for short-distance travel, particularly in urban areas. However, the widespread adoption of E2Ws in India still faces several challenges. In order to address these issues, the Alliance for an Energy Efficient Economy (AEEE) and International Copper Association India (ICA India) have teamed up to identify the key barriers hindering the adoption of electric two-wheelers in the market. The joint research project aims to identify effective pathways for
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Ahmed, Qadeer, and Vishnu Renganathan. Cybersecurity and Digital Trust Issues in Connected and Automated Vehicles. SAE International, 2024. http://dx.doi.org/10.4271/epr2024009.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;Given the rapid advancements in engineering and technology, it is anticipated that connected and automated vehicles (CAVs) will soon become prominent in our daily lives. This development has a vast potential to change the socio-technical perception of public, personal, and freight transportation. The potential benefits to society include reduced driving risks due to human errors, increased mobility, and overall productivity of autonomous vehicle consumers. On the other hand, the potential risks associated with CAV deploy
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Ferrero-Regis, Tiziana, Zoe Mellick, and Justine Coneybeer. Stitching a future: Ethical labour and growth in the Queensland fashion and clothing industry. Queensland University of Technology, 2024. https://doi.org/10.5204/rep.eprints.254521.

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Executive summary South-East Queensland (SEQ) is Australia’s third-largest regional hub for textile, clothing, and footwear (TCF) manufacturing in terms of economic output and workforce. As Australia pursues policies to reshore manufacturing, creating higher-quality jobs in areas such as sorting, repair, resale, remanufacture to meet environmental targets and growing consumer demand for sustainably and ethically produced goods, the importance of ethical accreditation frameworks has become more pronounced. The aim of this study is to explore stakeholder perceptions of the benefits and barriers
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