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Relevant bibliographies by topics / Industrial brand

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Academic literature on the topic 'Industrial brand'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Industrial brand"

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Liu, Xiao Bin, and Wei Li. "The Research on the Effectiveness of Brand Triangle Model for Product Life Cycle Design." Advanced Materials Research 945-949 (June 2014): 378–83. http://dx.doi.org/10.4028/www.scientific.net/amr.945-949.378.

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This paper analyzes brand structure of product (enterprise) brand, industrial brand, urban brand for product life cycle design, on the basis of Brand Symbol Triangle Model, analysis of the relationship among three brands, and further analyzes from product brand to industrial brand, urban brand evolutionary path. This paper argues a (enterprise) brand managers to guide the angle of the product in regional industrial brand promotion, urban brand enhancement strategies.

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Bhargav Dharmeshkumar Modi and Pratha Satyapalsinh Jhala. "Unraveling Industrial Patronage: Insights into Lubricant Preferences in Surat." Magna Scientia Advanced Research and Reviews 14, no. 1 (2025): 050–56. https://doi.org/10.30574/msarr.2025.14.1.0071.

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This study investigates the industrial patronage of lubricants in Surat, Gujarat, India, a significant industrial hub encompassing diverse sectors such as textiles, diamonds, chemicals, petrochemicals, and engineering. Through a descriptive research design incorporating both primary and secondary data collection methods, the study identifies common lubricant brands used by industrial establishments, examines factors influencing brand preferences, assesses brand loyalty and purchasing behavior, and explores the impact of competitor brands on decision-making. Findings reveal significant differen

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Andreini, Daniela, Mara Bergamaschi, Giuseppe Pedeliento, and Jari Salo. "Industrial Ingredient Co-branding: A Brand Relationship Approach." International Journal of Business and Management 11, no. 7 (2016): 23. http://dx.doi.org/10.5539/ijbm.v11n7p23.

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<p>Existing research on industrial ingredient co-branding alliances has largely focused on the functional and<br />transactional value that ingredient brands provide to ingredient buyers and sellers. The current research draws on the brand relationship perspective to investigate how the relational assets of ingredient brands generate value for both ingredient buyers and for the ingredient supplier itself. For the former, such value manifests in ingredient co-branding value, and for the latter, the value lies in brand equity. The results are derived from a survey of 107 ingredient b

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Karunakaran, N., and T. Bayavanda Chinnappa. "Effect of corporate branding on industrial and organizational purchasing." Journal of Management Research and Analysis 8, no. 2 (2021): 89–92. http://dx.doi.org/10.18231/j.jmra.2021.018.

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Brands are an important asset to an organization, though intangible. Specifically in the B2B domain Brand building exercises are not flaunted but subtly carried out. A brand insight fortifies is the contents of this paper.

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Syed Alwi, Sharifah Faridah, Bang Nguyen, TC Melewar, Yeat Hui Loh, and Martin Liu. "Explicating industrial brand equity." Industrial Management & Data Systems 116, no. 5 (2016): 858–82. http://dx.doi.org/10.1108/imds-09-2015-0364.

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Purpose – The purpose of this paper is to explore brand equity from multiple perspectives (tangible and intangible) and their joint consequences, namely, on industrial buyers’ brand loyalty and their long-term commitment. The aim is to provide a more comprehensive framework of the buyer’s behavioral response in the business-to-business context by integrating both trust elements and industrial brand attributes (brand performance and industrial brand image). In addition, the study explores the mediation effects of trust and brand attributes on industrial buyers’ responses such as loyalty and lon

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Maarit Jalkala, Anne, and Joona Keränen. "Brand positioning strategies for industrial firms providing customer solutions." Journal of Business & Industrial Marketing 29, no. 3 (2014): 253–64. http://dx.doi.org/10.1108/jbim-10-2011-0138.

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Purpose – Despite increasing interest in customer solutions, and the importance of brand management in the B2B context, prior research provides little understanding on brand positioning strategies adopted by solution providers. The present study aims to examine the possible brand positioning strategies for industrial firms providing customer solutions. Design/methodology/approach – The empirical part of the present study consists of a multiple case study, involving four industrial firms providing customer solutions. Primary data was gathered by semi-structured interviews from a total of 22 bus

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Shipley, David, and Paul Howard. "Brand-naming industrial products." Industrial Marketing Management 22, no. 1 (1993): 59–66. http://dx.doi.org/10.1016/0019-8501(93)90021-x.

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Zhou, Jianan, and Pisit Puntien. "Innovation Mode of Rural Agricultural Product Branding in Fengxian District, Shanghai Under the Concept of Sustainable Development." Journal of Lifestyle and SDGs Review 5, no. 2 (2025): e04614. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe04614.

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Introduction: Against global economic integration and accelerated urbanization, branding of rural agricultural products has become an important means of promoting rural economic development. However, the homogenization of brand image, fierce market competition, and insufficient excavation of brand cultural connotation have seriously restricted the development of Rural Agricultural Products. Based on the concept of sustainable development, study the current situation of rural industrial brands in Fengxian District, Shanghai, analyze the characteristics of rural agricultural product brands in Fe

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Santoso, Budi, and Sukresno. "Perlindungan Merk Bersama dengan Merk Kolektif untuk Menjaga Keaslian Produk Genteng Sokka Kudus." Syntax Idea 5, no. 12 (2024): 2620–34. https://doi.org/10.46799/syntax-idea.v5i12.2697.

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One part of Intellectual Property Rights that must be regulated and protected is Brand. The need for legal protection for brands is growing rapidly. One of the brands that needs to be protected is the Sokka Kudus roof tile brand. Brand protection is actually regulated in Law Number 15 of 2001 concerning Trademarks, but in reality many Sokka roof tile brands have not been registered with the General Department of Intellectual Property so they are not protected by law. In this research, using an empirical legal approach and analytical descriptive research specifications, the author tries to expl

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Chen, Y. H. H. "Trade, industrial structure, and brand." Industrial and Corporate Change 20, no. 1 (2011): 133–74. http://dx.doi.org/10.1093/icc/dtq067.

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Dissertations / Theses on the topic "Industrial brand"

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Monroy, Ana Maritza Cruz. "Industrial brand strategy mapping : a learning journey." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538492.

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Ondra, Martin. "Brand Identity in Design of Industrial Product." Doctoral thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-364820.

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Tato práce se zabývá studiem prvků identity značky na produktech. Současný stav poznání shrnuje poznatky o brandingu, gramatice tvarů a metod ke studio podobností na produktech. Další práce se zaměřují na zachycení prvků identity značky a vytvoření nástroje, pracujícího na základě gramatiky tvarů, který by pomáhal designérovi v jeho kreativním procesu, této literatuře však schází studování designérské práce. Konkrétní identita je studována z hlediska loga, barev a tvaru až k vytvoření její gramatiky tvarů. Po analýze produktů firmy a gramatiky tvarů je předložena hypotéza o přenosu identity zn

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Sabzehzar, Hooman. "The role of brand equity in B2B : A comparative cross industrial analysis." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

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Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. This paper investigates the role of brand equity in B2B businesses and shows how long-term investment in brand equity can change the rules of the game radically in favor of those B2B companies who have invested in their brand with a "holistic" approach which conform the overall strategy of the company. Caterpillar Inc. has be

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Todd, Louise A. "Festival images : brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe." Thesis, Edinburgh Napier University, 2011. http://researchrepository.napier.ac.uk/Output/4344.

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The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ticket sales; and its economic contribution. Despite this, the sustainable future of Edinburgh's festivals is debated as Edinburgh, ‘the Festival City', faces threats from other festival destinations. Festivals position Edinburgh creatively in contrast to the city's traditionally perceived image as a cultural-historic centre. Despite this, little res

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Harding, Andreas. "Exploring brand identity practice in video game start-ups : Industrial Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74485.

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The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. Companies in the industry have to professionalize their marketing processes and business strategies in a moreflexible and quickly fashion than before to be able to stay competitive. An overcrowded market with thousands of products released every year creates prob

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Berger, Philipp. "An exploration of customer-based brand equity in industrial markets." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/4739/.

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Although interest towards the business-to-business (B2B) brand and its equity has increased over the last ten years (Klarmann & Fleischmann, 2014), the elements that have been identified and the models that have been developed appear rather disconnected (Leek & Christodoulides, 2011). One possible reason is that the theory that has been developed is rarely rooted in the B2B context (Keränen, Piirainen, & Salminen, 2012). This leaves a high potential to uncover further elements, their interrelations and underlying patterns by exploration (Keränen et al., 2012). The accomplished multiple case st

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Khogeer, Yusra Khalid. "Brand anthropomorphism : the literary lives of marketing mascots." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/16193/.

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There is no end to the brands that lend themselves to anthropomorphic comparison. As an area under researched, the ultimate aim of this thesis is to improve our understanding of the phenomenon of brand anthropomorphism via focusing on one of the most prominent tactics currently being used by industry – the use of marketing mascots. This research begins by theoretically positioning the topic in a rich body of literature. Drawing on branding literature, the multidimensional nature of brands is explored as a starting point for understanding brand mascots. The fundamental theories referred to are

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Fowlestone, Mark G. "The lore of the brand : an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative." Thesis, Edinburgh Napier University, 2013. http://researchrepository.napier.ac.uk/Output/6152.

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This thesis aims to explore how organisations can build consumer engagement and affinity through establishing the conditions for a shared narrative. It is set against a backdrop where brands are facing up to a serious collapse in consumer confidence, which is having an increasingly detrimental effect on the trust that people choose to place in brands and a consequential erosion in the depth of emotional connectivity between them. The consensus view amongst practitioners is that brand engagement appears to be at best fragile and exacerbated further by how the internet is redefining the way cons

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Rato, Inês Cabral Moreira. "Percepção da marca Portugal no sector industrial espanhol." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7715.

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Mestrado em Marketing<br>A determinação da imagem dos países junto dos seus públicos internos e/ou externos é hoje um dos temas mais proeminentes na investigação em marketing internacional. Ainda assim, a maioria das pesquisas têm-se debruçado sobre a averiguação das percepções dos consumidores o que não tem em conta a grande complexidade desta temática. Um dos públicos mais relevantes para a sustentabilidade da economia de um país pode ser classificado como industrial pelo que a determinação das suas percepções deve assumir uma maior importância nas investigações académicas dos dias de hoje.

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Tjandra, Nathalia Christiani. "On the road to brand leadership : co-creating with Independent Financial Advisers (IFAs)." Thesis, Edinburgh Napier University, 2013. http://researchrepository.napier.ac.uk/Output/6798.

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With total assets of £3,010 billion (ONS, 2012), the long-term savings and investment industry is one of the most important economic pillars in the UK. The uniqueness of this industry is that the majority of its sales to individual customers are generated through Independent Financial Advisers (IFAs) (Datamonitor, 2012; Mintel, 2012). Despite their importance, academic studies which investigate how to develop brand leadership in the IFA market are scarce. Most of the financial services branding studies to date have been established in the context of banking in the end customers market. In addi

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Books on the topic "Industrial brand"

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Richardson, Gary. Brand names before the industrial revolution. National Bureau of Economic Research, 2008.

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John, Foley. Balanced Brand. John Wiley & Sons, Ltd., 2006.

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Budelmann, Kevin. Brand identity essentials: 100 principles for designing logos and building brands. Rockport Publishers, 2010.

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Darby, Mark. Alliance Brand. John Wiley & Sons, Ltd., 2006.

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Botswana Export Development and Investment Authority. Botswana brand blueprint and expression platform. Botswana Export Development and Investment Authority, 2010.

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Mexico, ed. Comentarios a la Ley de la propiedad industrial. 2nd ed. Editorial Porrúa Hermanos, 2009.

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Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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Lockwood, Thomas. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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Book chapters on the topic "Industrial brand"

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Malaval, Philippe. "Industrial Brand Classification." In Strategy and Management of Industrial Brands. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1737-5_7.

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Malaval, Philippe. "Brand Functions." In Strategy and Management of Industrial Brands. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1737-5_5.

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Malaval, Philippe. "Managing the International Brand." In Strategy and Management of Industrial Brands. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1737-5_10.

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Malaval, Philippe. "The Brand and its Mechanisms." In Strategy and Management of Industrial Brands. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1737-5_4.

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Ralitsha, Debra Diana, Odireleng Marope, and Richie Moalosi. "Building Corporate Brand Reputation in Emerging Economies." In African Industrial Design Practice. Routledge, 2023. http://dx.doi.org/10.4324/9781003270249-18.

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Wang, Huabin, and Lei Han. "Case Study of Cultural Design Innovation Enabling Brand Development." In Advances in Industrial Design. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51194-4_64.

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Li, Jian. "How Did Lenovo Build Its Global Brand?" In Proceedings of 2015 2nd International Conference on Industrial Economics System and Industrial Security Engineering. Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-655-3_29.

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Toellner, Alke, Markus Blut, and Stefanie Paluch. "Brand Personality in Industrial Markets: Conceptualization and Measurement." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_117.

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Sheikh, Adnan Ahmed, Asif Hameed, Syed Abdul Rehman Khan, and Zeeshan Ahmad. "Environmental Sustainability: Nexus Between Green Conscientiousness, Green Motivation, Green Altruism, Green Attitudinal Purchase Intention, and Green Brand Evangelism." In Industrial Ecology. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-96-5650-9_10.

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Malaval, Philippe. "The Role of the Brand in the Industrial Purchase." In Strategy and Management of Industrial Brands. Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1737-5_2.

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Conference papers on the topic "Industrial brand"

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Jeanette Egeten, Angelina Ervina, Teguh Prasandy, and Suzanna. "Brand Loyalty & Brand Awareness Through Social Media." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875958.

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Croll, Andrew. "Introduction into Generic Coatings in the Industrial World." In SSPC 2018. SSPC, 2018. https://doi.org/10.5006/s2018-00017.

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This is a general outline of different types of high performance coatings used for industrial steel structures and maintenance. We will be discussing the different types of coatings and where and when they are to be used, the make-up of these coatings, application methods, advantages/disadvantages, tolerance, and limitations. I was going to discuss the cost range of each but due to the different performance levels that each brand offers it is hard to put cost in perspective without digging into specific brands of coatings.

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in

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Ananda, Artha Sejati, Miranda Tanjung, Sekar Wulan Prasetyaningtyas, Ratna Dewi Paramita, and Janita Sembiring Meliala. "Achieving Customer Engagement Through Exposing Brand Expertise on Social Media – Toward Online Visual Merchandising." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875755.

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CATANĂ, Ştefan-Alexandru, and Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023." In International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.

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In nowadays economic context, when, in many situations, the perception is more important than the reality, it is relevant to understand which is the attitude of the customers regarding a brand. Thus, brand value is an important part of any company’s intangible assets. In the period 2021-2023, the United States of America’s brands dominated the hierarchy of the top ten world’s most valuable brands. The aim of the paper is to analyze the evolution of the United States of America’s most valuable brands by brand value in the period 2021-2023. Moreover, the study shows and analyzes the main industr

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Hariandja, Evo Sampetua, and Tirza Theresia Suryanto. "Structural Equation Modeling of Brand Love, Brand Trust,Brand Respect, Brand Loyalty and Brand Equity in Indonesia E-Commerce." In 2nd South American Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/sa02.20210800.

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Fisenko, T. V. "The industrial company brand creation." In JOURNALISM, ADVERTISING AND PR: EUROPEAN DEVELOPMENT DIRECTION. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-118-3-10.

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Kuo, Chia-Wei, and Pei-Ju Lu. "Bargaining power of quota allocation in national brand and store brand competition." In Industrial Engineering (CIE-40). IEEE, 2010. http://dx.doi.org/10.1109/iccie.2010.5668345.

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Rahimnia, Fariborz, and Tahmine Sarvari. "Investigating the Effect of Global Brand on Willingness to Pay More by Mediation of Brand Perceived Quality, Brand Image, and Brand Prestige." In 2019 15th Iran International Industrial Engineering Conference (IIIEC). IEEE, 2019. http://dx.doi.org/10.1109/iiiec.2019.8720626.

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Budiono, Sidik, John Tampil Purba, and Wilson Rajagukguk. "Sustainability of Consumer’s Brand Loyalty through Brand Experience and Brand Trust of Adidas Shoes in Indonesia." In 1st Indian International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/in01.20210040.

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Reports on the topic "Industrial brand"

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Richardson, Gary. Brand Names Before the Industrial Revolution. National Bureau of Economic Research, 2008. http://dx.doi.org/10.3386/w13930.

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Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Geelong and Surf Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.206969.

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Geelong and the Surf Coast are treated here as one entity although there are marked differences between the two communities. Sitting on the home of the Wathaurong Aboriginal group, this G21 region is geographically diverse. Geelong serviced a wool industry on its western plains, while manufacturing and its seaport past has left it as a post-industrial city. The Surf Coast has benefitted from the sea change phenomenon. Both communities have fast growing populations and have benefitted from their proximity to Melbourne. They are deeply integrated with this major urban centre. The early establish

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Health Education Materials for the Workplace: Tools. Population Council, 2017. http://dx.doi.org/10.31899/sbsr2017.1007.

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Companies can derive many benefits from educating workers on health. Yet workplaces in many lower income countries have a need for easy-to-access, on-demand health education materials. The Evidence Project/Meridian in partnership with Bayer has developed a set of health education materials for these industrial and agricultural workplaces. The materials cover important health issues facing women and men workers: - Family Planning - Engaged Fathers and Health - Healthy Timing and Spacing of Pregnancy - Menstrual Hygiene - Handwashing These materials are designed to be printed at the workplace on

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