Relevant bibliographies by topics / Marketing determinants

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing determinants'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing determinants"

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Telnov, Anatolii, and Svitlana Reshmidilova. "Forecasting servise markrting determinants within the concept of the information society." Edelweiss Applied Science and Technology 8, no. 6 (2024): 9766–77. https://doi.org/10.55214/25768484.v9i1.4149.

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The influence of information technologies on the development of service marketing and the transformation of traditional approaches to marketing tools in this field is substantiated in the article. It is highlighted that higher-quality services are demanded by consumers in a dynamic market environment. A scientific and methodological toolkit of heuristic forecasting involving highly qualified marketing experts is applied to forecast determinants in service marketing. The number of experts, the number of evaluated determinants, and the scoring system for their assessment are justified using a ca
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Martinovski, Sasko, Tatjana Kalevska, Daniela Nikolovska Nedelkoska, and Aleksandra Naseska Ilijoska. "NUTRITIVE MARKETING WITH SPECIAL DESCRIPTION OF SOCIAL NETWORKS AS A MARKETING TOOL." Knowledge International Journal 34, no. 1 (2019): 175–79. http://dx.doi.org/10.35120/kij34010175m.

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The reasons that determine the behavior of food product consumers, but also of people in general, is one of the most complex issues in the marketing of companies and require extensive research, and the reason for this is the individuality and complexity of human. Knowing all the influencing factors grouped into determinants and discovering the correlations between them will lead to a wealth of information on the impacts and consumer behavior. Social platforms (networks) on the internet are very popular today, and information on nutrition, diet, gastronomy and eating habits is published on a da
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Wirtz, Jochen, and Doreen Kum. "Determinants of Membership Marketing Programs." der markt 40, no. 1 (2001): 40–49. http://dx.doi.org/10.1007/bf03033971.

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van Esterik-Plasmeijer, Pauline W. J., and W. Fred van Raaij. "Banking system trust, bank trust, and bank loyalty." International Journal of Bank Marketing 35, no. 1 (2017): 97–111. http://dx.doi.org/10.1108/ijbm-12-2015-0195.

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Purpose The purpose of this paper is to test a model of banking system trust as an antecedent of bank trust and bank loyalty. Six determinants of trust and loyalty are included: competence, stability, integrity, customer orientation, transparency, and value congruence. The study provides insights which determinants are crucial for explaining bank trust and bank loyalty, and thus for rebuilding trust and loyalty. Design/methodology/approach Survey among 1,079 respondents of 18 years and older in The Netherlands on person trust, system trust, bank trust, and their scores on determinants of trust
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Nowacki, Robert. "Determinants of the Quality of Marketing Research." Marketing i Zarządzanie 44 (2016): 51–62. http://dx.doi.org/10.18276/miz.2016.44-04.

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Dief, Mohammed El, and Xavier Font. "The determinants of hotels' marketing managers' green marketing behaviour." Journal of Sustainable Tourism 18, no. 2 (2010): 157–74. http://dx.doi.org/10.1080/09669580903464232.

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Jobczyk, Tomasz M. "CHOSEN DETERMINANTS IN MARKETING COMMUNICATION IN REGIONAL TARGETED MARKETING." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 19, no. 4 (2018): 105–14. http://dx.doi.org/10.5604/01.3001.0013.1648.

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The aim of the article is to point to selected determinants of marketing communication in the regional marketing. Recognising that the development of the region and local communities, the inhabitants of municipalities, is also a marketing problem. The hypothesis is the statement that the organization of the communication process, the content of the message, and fundamentally the competence of communication managers, must take into account the level of knowledge and experience of the recipients. Assuming, the aforementioned being either city inhabitants or rural citizens. Literature analysis wa
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MENGESHA, Mewael Berhane, and Tegegne GEBRE EGZIABHER. "DETERMINANT FACTORS OF MARKETING AND NON-MARKETING RURAL-URBAN LINKAGE OF ADWA TOWN AND ITS SURROUNDING RURAL ADWA." GeoJournal of Tourism and Geosites 49, no. 3 (2023): 1006–14. http://dx.doi.org/10.30892/gtg.49316-1100.

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This study attempts to assess the determinant factors of marketing and non-marketing rural-urban linkage of Adwa town and its surrounding by employing a cross-sectional research design. A two-stage sampling procedure was used. Random sampling was mainly used to select 221 research subjects. A Household sample survey was the principal method used to solicit the primary data. Quantitative statistical tools such as mean, quartiles, Chi-square, ANOVA, and regression were employed. About 62% of the poor have experienced a strong non-marketing linkage, whereas 64.9% of the sample poor respondents ha
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Yip, George S. "Patterns and determinants of global marketing." Journal of Marketing Management 13, no. 1-3 (1997): 153–64. http://dx.doi.org/10.1080/0267257x.1997.9964464.

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Wong, Ho Yin, and Bill Merrilees. "Determinants of SME International Marketing Communications." Journal of Global Marketing 21, no. 4 (2008): 293–305. http://dx.doi.org/10.1080/08911760802206128.

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Dissertations / Theses on the topic "Marketing determinants"

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Hnilicová, Eva. "Poptávka a marketinové možnosti v badmintonu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11010.

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The main aim is to analyze and describe the situation of the demand for badminton in Czech Republic and to verify if this demand is increasing or decreasing. Furthermore to think about which instruments would help to develop the demand for badminton. Some perspective for the future is the development of marketing activities. The opportunities for sports marketing I will try to present at a practical example of the SPORT INVEST Marketing company stands for the currently best Czech badminton player.
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Jimmerson, Jason William. "Marketing minor crops the determinants of contracting decisions /." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/jimmerson/JimmersonJ0506.pdf.

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Bogéa, Felipe. "Determinants of social media marketing adoption by companies." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24563.

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Submitted by Felipe Bogea (fbogea@gmail.com) on 2018-08-11T16:54:25Z No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-08-13T14:42:40Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-08-13T15:24:08Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, ch
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Lowe, Caitlin Heather. "Determinants of maize marketing decisions for smallholder households in Tanzania." Thesis, Kansas State University, 2013. http://hdl.handle.net/2097/15840.

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Master of Science<br>Department of Agricultural Economics<br>Timothy J. Dalton<br>Smallholder farmers in Tanzania remain susceptible to food insecurity and poverty. To combat these challenges, the country and development organizations have turned to agriculture. In particular, value chains have been identified as a point of interest. Specifically, the maize value chain is of critical importance since maize is the staple crop of the country as well as the staple carbohydrate in the Tanzanian diet. Markets are beneficial because they enable households to specialize in agricultural production acc
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Коробець, Олена Михайлівна, Елена Михайловна Коробец, Olena Mykhailivna Korobets, et al. "Management of environmental risks at the company: the marketing determinants." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80987.

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Дослідження присвячене різним аспектам системи управління ризиками компанії.<br>Исследование посвящено различным аспектам системы управления рисками компании.<br>The study focuses on various aspects of the company's risk management system.
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Cho, Hyuksoo. "Determinants and effects of electronic intermediary use in export marketing." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/h%5Fcho%5F050404.pdf.

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Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

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Palmer, Adrian J. "An analysis of the determinants of successful horizontal collaborative marketing organisations." Thesis, De Montfort University, 1996. http://hdl.handle.net/2086/4170.

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Griffin, Deborah, and N/A. "Social Issue Exchange: An Exploration of Determinants and Outcomes." Griffith University. Department of Marketing, 2007. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070910.111229.

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It has been argued that marketing contributes to society by finding solutions to a diverse range of social issues. Importantly, research within the (social) marketing domain recognises that the concept of exchange is a fundamental aspect of influencing people to take on positive social issue behaviours (Andreasen, 1995; Rothschild, 1999). However, regardless of the influence of social marketing, ultimately the behavioural exchange resides with the individual. This infers that exchange can be considered from the individual’s (i.e., consumer’s) point of view, of intrapersonal or self-exchange (G
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Griffin, Deborah. "Social Issue Exchange: An Exploration of Determinants and Outcomes." Thesis, Griffith University, 2007. http://hdl.handle.net/10072/367920.

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It has been argued that marketing contributes to society by finding solutions to a diverse range of social issues. Importantly, research within the (social) marketing domain recognises that the concept of exchange is a fundamental aspect of influencing people to take on positive social issue behaviours (Andreasen, 1995; Rothschild, 1999). However, regardless of the influence of social marketing, ultimately the behavioural exchange resides with the individual. This infers that exchange can be considered from the individual’s (i.e., consumer’s) point of view, of intrapersonal or self-exchange (G
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Books on the topic "Marketing determinants"

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Jaleta, Moti. Smallholder commercialization: Processes, determinants and impact. International Livestock Research Institute, 2009.

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Zeithaml, Valarie A. The nature and determinants of customer expectations of service. Marketing Science Institute, 1991.

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Hansen, Brandon. Determinants of the farm-to-retail milk price spread. U.S. Dept. of Agriculture, Economic Research Service, 1994.

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Hansen, Brandon. Determinants of the farm-to-retail milk price spread. U.S. Dept. of Agriculture, Economic Research Service, 1994.

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Demeke, Mulat, and Grain Market Research Project (Ethiopia), eds. Agricultural market performance and determinants of fertilizer use in Ethiopia. Grain Market Research Project, Ministry of Economic Development and Cooperation, 1998.

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Palmer, Adrian J. An analysis of the determinants of successful horizontal colaborative marketing organisations. De Montfort University, 1996.

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Hill, Jimmy. A multidimensional study of the key determinants of effective SME marketing activity. The Author], 1999.

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Oktemgil, Mehmet. Dimensions and determinants of foreign market entry mode: Empirical study of British firms exporting to Turkey. Turkey-EU Business Research Group, Birmingham Business School, 1999.

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Priya, Preeti. Consumer-level determinants of store brand proneness: An empirical study with Indian consumers. Institute of Rural Management, 2013.

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Kay-Enders, Beate. Marketing und Ethik: Grundlagen, Determinanten, Handlungsempfehlungen. Deutscher Universitäts Verlag, 1996.

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Book chapters on the topic "Marketing determinants"

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Leeflang, Peter S. H., Dick R. Wittink, Michel Wedel, and Philippe A. Naert. "Determinants of model implementation." In International Series in Quantitative Marketing. Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4050-2_19.

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Batabyal, Debasish, and Sankar Kumar Mukherjee. "Determinants of Tourist Visits in Destination Development: An Empirical Analysis of Sikkim." In Tourism Marketing. Apple Academic Press, 2017. http://dx.doi.org/10.1201/9781315365862-2.

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Ferguson, Carl E. "International Commonality of Demand Determinants: A Reappraisal." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_22.

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Matsuo, Makoto. "Determinants of Customer Orientation: Service Climate or Personality?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_118.

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Dubinsky, Alan J., and Bruce E. Mattson. "Determinants of Retail Salespeople’s Role Conflict and Ambiguity." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16976-7_36.

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Do, Diem Khac Xuan, Kaleel Rahman, and Linda Robinson. "Determinants and Process of Negative Customer Engagement Behaviors." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-89883-0_112.

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Mishra, Prashant, and Madhupa Bakshi. "Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract." In Marketing Transformation: Marketing Practice in an Ever Changing World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_82.

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Teixeira, Sara, and Zaila Oliveira. "Mobile Marketing Determinants in Consumers’ Purchase Intention." In Smart Innovation, Systems and Technologies. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-97-3698-0_26.

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Pan, Yue, and George M. Zinkhan. "Determinants Of Online Patronage Behavior In A Retail Setting." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11882-6_34.

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Belonax, Joseph J., and Joseph A. Bellizzi. "Demand Characteristics as Determinants of Behavior: An Unconscious Effect." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16976-7_5.

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Conference papers on the topic "Marketing determinants"

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Khan, Tahsina, and Md Mehedi Hasan Emon. "Determinants of AI Image Generator Adoption Among Marketing Agencies: The Mediating Effects of Perceived Usefulness." In 2024 IEEE 3rd International Conference on Robotics, Automation, Artificial-Intelligence and Internet-of-Things (RAAICON). IEEE, 2024. https://doi.org/10.1109/raaicon64172.2024.10928548.

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Mihaleva, Hristina, Zahari Dechev, Svetla Atanasova, and Teodora Todorova. "PSYCHO-SOCIAL ASPECTS OF PRICE IN THE BULGARIAN CONTEXT." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/gs04.40.

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{In modern commerce, the psycho-social aspects of price have a significant impact on the buyers. The buyer's connection to the price of a product signifies specific substantive characteristics, which inherently contribute to the application of certain factors in marketing for the exploration and examination of the issue at hand. The present study focuses on specific determinants that influence the determination of the final price by the manufacturer, the trade agent (intermediary), and the buyer themselves. Within the scope of the discussion, the primary objective of the research work is assoc
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Salqaura, Siti, Endang Rini, Beby Sembiring, and Sirojuzilam Sirojuzilam. "The Marketing Determinants of Social Enterprise Performance." In Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.22-9-2022.2337391.

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Junhong He and Zan Mo. "Determinants and their measurements of mobile marketing performance." In 2012 First National Conference for Engineering Sciences (FNCES). IEEE, 2012. http://dx.doi.org/10.1109/nces.2012.6543450.

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He, Junhong, and Zan Mo. "Determinants and Their Measurements of Mobile Marketing Performance." In 2013 Conference on Education Technology and Management Science. Atlantis Press, 2013. http://dx.doi.org/10.2991/icetms.2013.286.

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Ismail, Dayang Azzirah binti. "Determinants of Job Performance Among Academician in Malaysia." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.67.

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Osman, Asri. "Impact of Inflation on Dividend Determinants and Dividend Payout." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.32.

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Takata, Hidesuke, Satoshi Ishikawa, Yuji Kubota, and Tetsuo Horiguchi. "DETERMINANTS OF DUAL DISTRIBUTION CHANNELS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.09.04.

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Mulero, Olumayowa, Michael Adeyeye, and Adeyemi A. Ajibesin. "Determinants of User Acceptance of Online Social Networks Marketing." In Imaging and Signal Processing in Health Care and Technology. ACTAPRESS, 2012. http://dx.doi.org/10.2316/p.2012.773-013.

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Chygryn, Olena, Oleksii Lyulyov, Tetyana Pimonenko, and Anastasia Illiashenko. "Companies’ green competitiveness: Justifying the role of marketing determinants." In PROCEEDINGS OF THE 2ND INTERNATIONAL INTERDISCIPLINARY SCIENTIFIC CONFERENCE “DIGITALIZATION AND SUSTAINABILITY FOR DEVELOPMENT MANAGEMENT: ECONOMIC, SOCIAL, AND ENVIRONMENTAL ASPECTS”. AIP Publishing, 2024. http://dx.doi.org/10.1063/5.0188571.

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Reports on the topic "Marketing determinants"

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Ibdah, Mwafaq, Dorothea Tholl, and Philipp W. Simon. How temperature stress changes carrot flavor: Elucidating the genetic determinants of undesired taste in carrots. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7598171.bard.

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Global climate change and warming temperatures represent the greatest future challenge for global food production and quality. In this project, we will define the genetic factors of climate-associated taste deficiencies in carrot. Carrot is considered one of the leading horticultural crops in the world in terms of its nutritional value, health benefits, and unique flavor based on its high content of carotenoids and volatile aroma compounds. In recent years, carrot genotypes of different color with improved nutraceutical attributes have been developed. When exposed to high growth temperatures,
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Aboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0011715.

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Several studies have highlighted information and communications technology (ICT) as a driver of firm productivity in developed countries. However, evidence of the impacts of ICT on services and manufacturing, particularly in developing countries, is scarce. This paper analyzes the determinants of investment in ICT at the firm level and how investments in ICT ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that investments in ICT are subject to economies of scale to a greater degree than other types of investments. They
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Aboal, Diego, and Paula Garda. Technological and Nontechnological Innovation and Productivity in Services vis a vis Manufacturing in Uruguay. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0006944.

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In this paper, the links between the investment in innovation activities, innovation outputs (technological and non-technological innovation), and productivity in services and manufacturing are explored using innovation survey data from Uruguay. This is the first attempt to study these links for a developing country. The size of firms, their cooperation on R&amp;D activities, the use of public financial support, patent protection, and the use of market sources of information, are the variables that are more consistently associated with the decision to invest in innovation activities across sec
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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus indust
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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile
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Pinheiro, Armando Castelar, and Regis Bonelli. New Export Activities in Brazil: Comparative Advantage, Policy or Self-Discovery? Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0006866.

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This paper examines Brazil's export discoveries in aircraft, cell phones and swine meat. All cases confirm the importance of efficiency gains and sunk costs in the expansion of exports and lead to the following conclusions: both economic policy and comparative advantage played important roles in the emergence of new export activities; economies of scale were a crucial determinant of competitiveness; and a well-known brand helped to overcome information asymmetries and facilitate entry into export markets. Exporters concentrated on design, marketing, R&amp;D, and product assembly, making coordi
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