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Journal articles on the topic 'Public relations marketing strategy'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Royan, Dhea Salsabila. "Strategi Marketing Public Relations Grab Melalui Pembayaran OVO." Reputation: Jurnal Hubungan Masyarakat 4, no. 1 (2021): 13–32. http://dx.doi.org/10.15575/reputation.v4i1.2095.

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ABSTRAK  Dhea Salsabila Royan. Strategi Marketing Public Relations Grab dalam Pembayaran Melalui OVO.   Strategi Marketing Public Relations di dalam sebuah perusahaan adalah aspek yang sangat penting yang harus ada dalam suatu perusahaan untuk menjadikan perusahaan tersebut berkembang dan dapat bersaing dengan kompetitor perusahaan lainnya. PT Grab Teknologi Indonesia merupakan sebuah perusahaan yang berkecimpung di dunia teknologi dengan memasarkan jasa-jasa perjalanan berupa ojek online, jasa antar barang dan makanan dan berbagai jenis jasa lainnya yang disajika

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Puspitasari, Desy, and Rulli Nasrullah. "MARKETING PUBLIC RELATIONS PASAR TANI KEMENTERIAN PERTANIAN." EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI 6, no. 1 (2023): 108–15. http://dx.doi.org/10.33822/jep.v6i1.4654.

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Penelitian ini bertujuan untuk menganalisis implementasi strategi marketing Public Relations Pasar Tani dengan rumusan Three Ways Strategy atau Model 3P Philip Kottler. Pasar tani merupakan asosiasi terdiri dari petani yang dibentuk untuk memupuk kemandirian dan kemampuan petani untuk memasarkan sendiri hasil pertaniannya kepada konsumen. Di dalam asosiasi ini, petani diedukasi untuk memproduksi buah dan sayur berkualitas sehingga memberikan kepuasan bagi para pelanggan. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Studi kasus merupakan pendekatan yang digunakan dalam

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Naurah Syifa and Tresna Wiwitan. "Strategi Marketing Public Relations Toko Fashion." Bandung Conference Series: Public Relations 3, no. 2 (2023): 650–53. http://dx.doi.org/10.29313/bcspr.v3i2.8552.

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Abstract. Marketing public relations is an activity of identifying, creating, and communicating value and establishing relationships with customers to maximize company profits. Three Ways Strategy is a marketing public relations strategy that can be used as a way to stimulate consumers to purchase products. This research was conducted to determine the push, pull, and pass strategy factors used by ISOOS STUDIOS Stores. This study uses a positivism paradigm, a quantitative method with a qualitative data descriptive study approach or analysis descriptive study. The data collection technique used

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Ristino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Wiguna, Nathasya Wiguna, and Nathasya Wiguna Dang Eif Dono Darsono. "Marketing Public Relations Melalui Instagram Screamous." Reputation: Jurnal Hubungan Masyarakat 2, no. 4 (2020): 361–80. http://dx.doi.org/10.15575/reputation.v2i4.652.

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ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran akti

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Ristino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix." Health Care Management Review 14, no. 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.

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I.M. Bayu Mahardika, I Dewa Ayu Hendrawathy Putri, and I Gusti Ngurah Pertu Agung. "IMPLEMENTASI SOSTAC DALAM STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA RUANG KREATIF GEDUNG DHARMA NEGARA ALAYA DENPASAR)." Anubhava: Jurnal Ilmu Komunikasi HIndu 3, no. 2 (2023): 474–83. http://dx.doi.org/10.25078/anubhava.v3i2.2708.

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Penelitian ini dilakukan untuk mengetahui komunikasi marketing public relations di Gedung Dharma Negara Alaya Denpasar. Sebagai jawaban atas program yang ditetapkan oleh pemerintah Kota Denpasar dalam wujud Ruang Kreatif Gedung Dharma Negara Alaya Denpasar. Permasalahan yang dikaji dari penelitian ini adalah: 1) Bagaimanakah implementasi SOSTAC dalam strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 2) Bagaimanakah strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 3) Bagaimanakah kiat-ki

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Priyono, Agung, and Dadi Ahmadi. "Strategi Komunikasi Marketing Public Relations Barli Coffee." Jurnal Riset Public Relations 1, no. 1 (2021): 90–95. http://dx.doi.org/10.29313/jrpr.v1i1.306.

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Abstract. Barli Coffee, one of the Coffee Shops in the city of Bandung, which is adjacent to the Art Museum, has a different concept from other Coffee Shop concepts. Entering the era of globalization, competition in various fields is getting real. The success of the performance of Public Relations as an important item of the organization or company tasked with creating and maintaining a positive value or image of the organization is getting higher. When viewed from the marketing mix carried out by Barli Coffee, there are several marketing mixes that are applied to the marketing strategy proces

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Affiyandi, Muhamad Fakhri, Wiryo Setiana, and Lida Imelda Cholidah. "Marketing Public Relations Radio Ardan dalam Mempertahankan Minat Pendengar." Reputation: Jurnal Hubungan Masyarakat 2, no. 4 (2020): 401–20. http://dx.doi.org/10.15575/reputation.v2i4.682.

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Tujuan penelitian ini adalah untuk mengetahui bagaimana Radio Ardan dalam melakukan kegiatan Marketing Public Relations berupa Pull Strategy, Push Strategy, Pass Startegy dalam mempertahankan minat pendengar. Metode yang digunakan dalam penelitian ini adalah studi kasus, untuk mengetahui aspek “how” dan “why” pada Marketing Public Relations yang dilakukan Radio Ardan dalam mempertahankan minat pendengar. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi partisipatori pasif. Hasil penelitian menunjukkan bahwa Marketing Public Relations yang dilakukan oleh Radio Arda

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Hersta Opiyalana and Rosita Anggraini. "Strategi Marketing Public Relations dalam Membangun Hubungan Mitra Bisnis." Bandung Conference Series: Communication Management 3, no. 3 (2023): 945–52. http://dx.doi.org/10.29313/bcscm.v3i3.9609.

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Abstract. PT Tomo and Son has various products and services, one of which is training and education services which have stopped operating. PT Tomo and Son seeks to reactivate these services by implementing strategies that have been carried out, and continues to want to add and expand in building relationships with business partners. The purpose of this research is to find out the marketing public. and pass strategies. The concept used is a marketing public relations strategy. This study uses a qualitative research method with a descriptive type of research. The primary data collection techniqu

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Affan Ibrahim Puspateja and Siska Yuningsih. "Strategi Marketing Public Relations Crayoone Event Organizer." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2, no. 2 (2024): 84–98. http://dx.doi.org/10.59581/harmoni-widyakarya.v2i2.3070.

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This research is motivated by the competition for school yearbooks in high schools, junior high schools, elementary schools and equivalent in the Jakarta area and its surroundings which is quite tight. In this tight competition, a strategy is needed to promote Crayoone Event Organizer to become the best School Yearbook Company. This research was conducted in Central Jakarta.This research aims to find out what Crayoone Event Organizer does in its Marketing Public Relations strategy, find out Pull, Push and Pass Strategy, and find out the opportunities and obstacles to its Marketing Public Relat

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Yuhanda, Genik Puji, and Abdur Razak. "Strategi Marketing Public Relations Kerupuk Seblak Kering UMKM Cilaku Cianjur." KOMVERSAL 3, no. 1 (2021): 41–56. http://dx.doi.org/10.38204/komversal.v3i1.491.

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ABSTRACT This study aims to determine the marketing public relations strategy used by small and medium enterprises to boost image enhancement and product sales revenue. This research uses qualitative research with descriptive analysis method. There is also a research data collection technique conducted by the author is by means of interviews, literature study, observation. The results showed that the marketing public relations strategy had a positive impact. This is indicated by the consistent marketing of products from warung to warung (push). The pull technique has also been carried ou

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Yolanda, Asti Tresna, and Fit Yanuar. "STRATEGI MARKETING PUBLIC RELATIONS HOSTEL WHITE PENNY DALAM MEMBANGUN CITRA." Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) 3 (May 16, 2024): 170–79. http://dx.doi.org/10.36441/snpk.vol3.2024.220.

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Hostel White Penny merupakan hostel yang baru berdiri pada Agustus 2022. Sebagai hostel yang baru berdiri, hostel White Penny menyadari arti pentingnya citra dan hendak membentuk citra yang favorable di mata khalayak. Penelitian ini menganalisis bagaimana strategi Marketing Public Relations (MPR) hostel White Penny dalam membangun citra berdasarkan three ways strategy dari Thomas L. Harris. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan atau pengumpulan data dengan teknik wawancara secara mendalam dan studi dokumentasi. Teknik pengumpulan data yang dilakukan dengan t

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Utomo, Bambang Setyo, and Muhammad Syahrul Farhan. "Strategi Marketing Public Relations dalam Meningkatkan Penghimpunan Dana Pada LAZISWAF UNIDA Gontor." Indonesian Social Science Review 2, no. 2 (2024): 89–98. http://dx.doi.org/10.61105/issr.v2i2.104.

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This study aims to determine the marketing public relations strategy of the Amil Zakat Infak Sedekah and Waqf Institution (LAZISWAF) UNIDA Gontor in increasing fundraising for 6 periods. This research uses a qualitative approach with a case study method. The results of this study indicate that LAZISWAF UNIDA Gontor has conducted marketing public relations in increasing fundraising from the theory of marketing public relations proposed by Thomas L. Harris that three ways strategy: push, pull and pass. Push strategy LAZISWAF UNIDA Gontor conducts door to door donations around student dormitories

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Nur Halim, Maal Abrar, and Hanifahturahmi. "Strategi Marketing Public Relation PT. JNE Express Pekanbaru dalam Meningkatkan Kualitas Terhadap Kepuasan Pelanggan." JISHUM Jurnal Ilmu Sosial dan Humaniora 1, no. 2 (2022): 237–46. http://dx.doi.org/10.57248/jishum.v1i2.63.

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The study, entitled strategy Marketing Public Relations in creating quality for JNE expedition customer satisfaction, the activities carried out by marketing public relations in order to create customer satisfaction In jne Pekanbaru.The aim of this study is to learn more about public relations and marketing strategies to find out what products and programs from JNE that customers remain loyal to the JNE expedition, and in order to create customer satisfaction using certain strategies. This study uses descriptive analysis to describe the problem of the creation of Marketing and Public relations

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Setyaningsih, Yofi Rinjani, Bryan Kalbu Adhi, Khotianisa Siffa Pradina, and Maharani Imran. "Marketing Public Relations Strategy in the Convection Industry." Galore International Journal of Applied Sciences and Humanities 9, no. 1 (2025): 10–20. https://doi.org/10.52403/gijash.20250102.

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The government supports the development of MSMEs in Indonesia, yet its reach has not fully covered all MSMEs. Companies must implement a Marketing Public Relations (MPR) strategy to face competition in the convection industry, enhance their reputation, and boost sales. This study aims to describe the implementation of the MPR strategy and identify the obstacles faced by the convection industry in Indonesia. This study uses a qualitative method with a case study design. Data collection techniques with interviews and observations. Data analysis techniques include data reduction, data display, an

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Nurul Fadillah and Nani Nurani Muksin. "Strategi Marketing Public Relations Auto2000." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 3 (2024): 14–21. http://dx.doi.org/10.47861/tuturan.v2i3.1015.

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The business competition in the current era of digitalization is increasingly fierce, so companies need to adapt and are required to have good and innovative strategies. This research aims to analyze and describe the sustainability of Marketing Public Relations strategies at Auto2000 PT. Astra International Tbk. The theory used in this study is the Marketing Public Relations theory proposed by Kotler & Armstrong, which includes 9 tools of Marketing Public Relations: Publications, Events, Identity Media, News, Speeches, Public Service Activities, Sponsorship, Press Relations, and Product an

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Nurjayanti, Nurjayanti, Masni Sanmas, Andi Saenal Abidin, and Hasrul Hasrul. "Strategi Marketing Public Relations dalam Mempertahankan Citra Perusahaan Konstruksi Artekindo Group." Jurnal Ilmiah Tata Sejuta STIA Mataram 10, no. 2 (2024): 264–75. http://dx.doi.org/10.32666/tatasejuta.v10i2.651.

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Data Badan Pusat Statistik mencatat bahwa hingga tahun 2020, terdapat 130.743 perusahaan penyedia jasa konstruksi di Indonesia. Besarnya angka tersebut mengakibatkan terjadinya persaingan ketat dalam menarik klien. Persaingan semakin kompleks saat masa pandemi covid-19 yang mengakibatkan perusahaan penyedia jasa konstruksi tersebut mengalami kesulitan, salah satunya ialah Artekindo Group yang didirikan di kota Jayapura, provinsi Papua. Penelitian ini bertujuan untuk mengetahui sekaligus mendeskripsikan strategi Marketing Public Relations yang digunakan dalam membentuk atau membangun citra peru

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Heryati, Iis, and Diny Fitriawati. "ANALISIS STRATEGI MARKETING PUBLIC RELATIONS PIZZA HUT CIMAHI DI TENGAH PANDEMI COVID-19." Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial 4, no. 2 (2020): 97. http://dx.doi.org/10.30829/komunikologi.v4i2.7941.

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<p><strong>Abstrak </strong></p><p>Kerugian restoran akibat adanya pandemi Covid-19 selama Pembatasan Sosial Berskala Besar (PSBB) dalam dua bulan terakhir nilainya mencapai angka triliunan rupiah. Perusahaan harus menerapkan strategi yang tepat untuk menangani kondisi ini. Strategi <em>Marketing Public Relations</em> dinilai sangat efektif oleh setiap perusahaan agar bisa menarik konsumen dan meningkatkan citra baik bagi perusahaan. Tujuan dari adanya penelitian ini, penulis ingin mengetahui dan memahami bagaimana proses kegiatan yang dilakukan dalam

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Nur Ilham, Muhammad, and Maya Amalia Oesman Palapah. "Strategi Marketing Public Relations X Motorcycle." Jurnal Riset Public Relations 1, no. 2 (2022): 156–61. http://dx.doi.org/10.29313/jrpr.v1i2.501.

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Abstract. A company really needs the role of Marketing Public Relations to compete with its competitors. One of them is a business company in the field of fashion, namely CV. Bi-Ensi Fashionindo. In introducing one of its brands, namely FMC SpeedSupply, Marketing Public Relations conducted a program by participating in automotive events in the country and abroad. The event organized by FMC SpeedSupply is a national BBQ Ride event. With this event, Public Relations FMC SpeedSupply has a goal, namely to build Brand Awareness in the eyes of consumers. The purpose of this research is to find out h

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Deviana, Monica, and Akba Fallah. "Akulaku E-Commerce Company's Public Relations Marketing Strategy in Building Brand Awareness." INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCH 04, no. 01 (2025): 230–41. https://doi.org/10.5281/zenodo.14753955.

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This research aims to analyze the marketing public relations strategy of Akulaku E-Commerce Government in raising brand awareness. The purpose of this research is to find out and understand the marketing public relations strategy of Akulaku , including its obstacles and corresponding possible solutions that could be implemented by Akulaku by using theory of public relations strategy, and brand awareness. Thus, the research method used was a qualitative approach which consisted of data contents collected through in depth interview. In-depth interviews were obtained from internal informants whic

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Wulandari, Dyah Ayu, Ita Nurlita, and Ariyan Alfraita. "Strategi Marketing Public Relations dalam Meningkatkan Okupansi Pengunjung Hotel Grand Dafam Signature Surabaya." Kiwari 2, no. 4 (2023): 741–51. http://dx.doi.org/10.24912/ki.v2i4.26372.

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The development of tourist attractions is a factor in the tight competition in the hotel business in the city of Surabaya. The high number of tourist visits to the city of Surabaya encourages economic growth for the hotel industry. The high scope of hotel competition in the center of Surabaya City means that the Marketing Public Relations of the Grand Dafam Surabaya Hotel must develop a strategy to increase the existence of its hotel. This research aims to determine marketing public relations strategies in increasing visitor occupancy at the Grand Dafam Hotel Surabaya. This research method is

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Azizah, Dewi Nur, and Siska Yuningsih. "STRATEGI MARKETING PUBLIC RELATIONS DALAM MEMPROMOSIKAN BISNIS FASHION MECCANISM DI MASA PANDEMI COVID-19." Jurnal Bincang Komunikasi 1, no. 1 (2023): 29. http://dx.doi.org/10.24853/jbk.1.1.2023.29-35.

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Penelitian ini di latar belakang oleh perkembangan fashion di Indonesia yang mengalami peningkatan yang cukup pesat. Pada tahun 2020 muncul wabah penyakit Covid-19. Adanya pandemi Covid-19 ini berdampak pada sektor-sektor yang ada, salah satunya industri fashion. Dalam mempertahankan bisnis fashion di masa pandemi Covid-19, diperlukan strategi-strategi yang tepat dan sesuai. Strategi Marketing Public Relations menjadi penting dalam mempromosikan perusahaan kepada konsumen. Penelitian ini bertujuan untuk mengetahui pull strategy, push strategy, pass strategy yang digunakan Marketing Public Rela

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Purwanti, Angel. "PULL STRATEGY: A MARKETING STRATEGY PUBLIC RELATIONS TO MAINTAIN CUSTOMER LOYALTY." Jurnal Apresiasi Ekonomi 6, no. 2 (2018): 162–69. http://dx.doi.org/10.31846/jae.v6i2.79.

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Fadlilah, Kusnul, Reza Aditya Ramadhani, and Dila Rukmi Octaviana. "STARTEGI MARKETING PUBLIC RELATION PADA GENERASI MILENIAL DI PONDOK PESANTREN SUPERCAMP LA RAIBA HANIFIDA JOMBANG." JURNAL MAHASANTRI 4, no. 1 (2023): 1–11. http://dx.doi.org/10.57215/pendidikanislam.v4i1.351.

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This study aims to determine the marketing public relations strategy for the millennial generation at the La Raiba Hanifida Supercamp Islamic Boarding School. With the Marketing Public Relations strategy in Islamic boarding schools, it is still not optimal if only with an offline system because the target is currently 13-17 years old. The initial assessment carried out by the researchers at the La Raiba Hanifida Supercamp Islamic Boarding School, that the number of students was still small because in the field of public relations it was still in the process of development at the Islamic boardi

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LATUHERU, RIDO DOMINGGUS. "BRANDING PERGURUAN TINGGI SWASTA (STUDI KASUS STRATEGI MARKETING PUBLIC RELATION UNIVERSITAS KRISTEN INDONESIA MALUKU)." BADATI 1, no. 1 (2019): 105–16. http://dx.doi.org/10.38012/jb.v1i1.200.

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Marketing and branding are two things that are interconnected with each other. Marketing talks about a product idea, about the distribution system and sales chain, the size of the gross margin, the promotional budget and some of the profits that producers can achieve. Formulation of the problem Based on the description on the background and identification of the problem, then the problem of this research can be formulated is to find out How is UKIM's public relations marketing strategy in branding? Based on the problem above, the research objectives achieved are: (1). Knowing UKIM's Public Rel

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Vasilj, Damir, Inja Stojkić, and Nikica Bubalo. "ARTIFICIAL INTELLIGENCE IN MARKETING AND PUBLIC RELATIONS OF BUSINESS ORGANIZATIONS." South Eastern European Journal of Communication 5, no. 2 (2023): 61–69. http://dx.doi.org/10.47960/2712-0457.2.5.61.

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ABSTRACT Artificial intelligence is a concept that is frequently the focus of everyday life, and its application leads to changes in various areas of modern business. Today, artificial intelligence has proven to be significant in all social areas of the daily life of individuals and business organizations. The application of artificial intelligence results in the formation of a marketing strategy and a public relations strategy (English abbreviation PR - public relations) about the primary target group for business organizations such as customers or users, employees, suppliers, owners, etc. Us

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Khoerunnisa, Lulu, and Abdul Aziz Maarif. "Strategi Marketing Public Relations Melalui Pelayanan Digital Kabayan Pasti." Reputation Jurnal Hubungan Masyarakat 6, no. 3 (2024): 283–302. http://dx.doi.org/10.15575/reputation.v6i3.20789.

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This study aims to describe the public relations marketing strategy of the Ministry of Law and Human Rights of West Java through the Kabayan Pasti digital service. The research method used is descriptive qualitative method. The results show that the marketing public relations strategy implemented by the Public Relations of the Ministry of Law and Human Rights of West Java is through three strategies, namely 1) pull strategy (attract public attention) through providing information about Kabayan Pasti and the use of social media, 2) push strategy (strategy to encourage public interest) by provid

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Azaria, Gabriella Diva, and Farid Rusdi. "Strategi Marketing Public Relations Parfum Lokal dalam Membangun Brand Awareness." Prologia 9, no. 1 (2025): 102–10. https://doi.org/10.24912/pr.v9i1.33179.

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The rapid growth of the perfume industry in Indonesia, especially in the local product segment, has created intense competition among business players. Aamodini, as a new brand, had to implement effective strategies to build brand awareness. This research aims to identify the Marketing Public Relations (MPR) strategy used by Aamodini in building brand awareness. The theory used in this research is the MPR Whalen's 7 Step Strategic Planning Process, namely situation analysis, objectives, strategy, targets, messages, tactics and evaluation. The method applied is qualitative with a case study app

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Muslimin, Fauzy Akmal, Hanny Hafiar, and Ari Agung Prastowo. "PELAKSANAAN STRATEGI MARKETING PUBLIC RELATIONS ASBHOEL DALAM MEMBANGUN BRAND IMAGE." Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi 7, no. 3 (2022): 423. http://dx.doi.org/10.52423/jikuho.v7i3.25213.

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Fenomena kebutuhan masyarakat akan pakaian terus mengalami tren yang positif. Masyarakat saat ini semakin konsumtif akan produk pakaian juga semakin fashionable. Semua berlomba-lomba menjadi yang paling mutakhir dalam hal berpenampilan. Asbhoel sebagai merek pakaian lokal tentu menangkap peluang perkembangan industri pakaian ini. Pasalnya pakaian merupakan salah satu kebutuhan dasar yang harus dipenuhi manusia. Sebagai merek lokal yang eksis melalui narasi “High- End Fashion Streetwear”, Asbhoel telah mengimplementasi berbagai praktik marketing public relations. Perusahaan mulai mengimplementa

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Maulana, Luthfiano. "PEMANFAATAN MARKETING PUBLIC RELATIONS UNTUK MENINGKATKAN KEPERCAYAAN KONSUMEN GIANNI WARDROBE DI INSTAGRAM." Indonesian Journal of Digital Public Relations (IJDPR) 3, no. 2 (2025): 135–42. https://doi.org/10.25124/ijdpr.v3i1.6920.

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Penelitian ini memiliki tujuan untuk menganalisis pemanfaatan marketing public relations(MPR) dalam menggunakan media sosial Instagram yang dilakukan oleh Gianni Wardrobe.Penelitian ini menggunakan teori strategi marketing public relations dengan konsep ThreeWays Strategy dari Thomas L. Haris yaitu Pull Strategy, Push Strategy, dan Pass Strategy(Thomas L. Haris 1991). Penelitian ini menggunakan pendekatan kualitatif deskriptif, yaitusuatu metode penelitian yang digunakan untuk meneliti pada kondisi objek yang alamiahdimana peneliti adalah sebagai instrumen kunci. Data dalam penelitian dikumpul

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Saraswati, Audia, and Diana Prihadini. "Analisis Strategi Marketing Public Relations Dalam Meningkatkan Loyalitas Customer Sofyan Hotel (Studi Deskriptif Pada Sofyan Hotel Cut Meutia Menteng Jakarta Pusat)." LUGAS Jurnal Komunikasi 4, no. 2 (2020): 54–60. http://dx.doi.org/10.31334/lugas.v4i2.1219.

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The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Rela

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Hadi Susanto, Septian, and Hanna Wisudawaty. "Analysis of Marketing Public Relations Strategies in Increasing Competitiveness." ARRUS Journal of Social Sciences and Humanities 4, no. 4 (2024): 456–66. https://doi.org/10.35877/soshum2692.

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The marketing public relations (MPR) strategy is an integration of marketing and public relations strategies that can create a more holistic approach to building relationships with consumers and society. MPR is very important in a company, especially Badan Usaha Milik Negara (BUMN) company in maintaining its business continuity, because BUMN companies act as agents of value creators and agents of development, which means agents of development and drivers of economic growth in Indonesia (Thohir, 2023). The research in this study discusses the public relations markerting strategy of PT Pelabuhan

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Fauzi, Achmad, Khoiruddin Muchtar, and Ahmad Fuad. "Strategi Marketing Public Relations Persib Bandung Melalui Program Sponsorship." Reputation Jurnal Hubungan Masyarakat 7, no. 4 (2023): 413–36. http://dx.doi.org/10.15575/reputation.v7i4.26431.

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The world has entered an era where all information is easily obtained via the internet. Every person or business actor is required to be able to have a strong character and characteristic so that it is easier to recognize and remember amid the many innovations that are present in the current era. This study aims to find out how the tactics of the Persib Bandung Marketing Public Relations team use the Three Ways Strategy concept developed by Philip Kotler. This research was conducted using a qualitative approach. The method used is descriptive analysis in the presence of primary and secondary d

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Chayadi, Scelly Alvionita, Riris Loisa, and Sudarto Sudarto. "Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness." Prologia 5, no. 1 (2021): 175. http://dx.doi.org/10.24912/pr.v5i1.10112.

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The rapid growth of the coffee business in Indonesia especially JABODETABEK, has resulted in very tight competition for entrepreneurs in the coffee sector, this has made coffee shop entrepreneurs have to be able and must have the right strategy in dealing with this competition. The purpose of this study is to determine the Marketing Public Relations strategy of Kopi Kenangan in building brand awareness for the last 3 years. The theory used in this research is Whalen's 7 step Strategic Planning Process. The method used in this research is qualitative with the case study method. The data collect

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Rasyidi, Wahyu, and Mufid Salim. "STRATEGI MARKETING PUBLIC RELATIONS HOTEL NEO MALIOBORO DALAM MENINGKATKAN PENGUNJUNG DI MASA PANDEMI COVID-19." Journal of Communication Sciences (JCoS) 4, no. 2 (2022): 75–79. http://dx.doi.org/10.55638/jcos.v4i2.670.

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Hotel NEO Malioboro adalah salah satu penginapan berbintang tiga yang ada di Yogyakarta. Hotel yang berada bawah manajemen Archipelago International ini menjanjikan brand yang kekinian dengan ruang interior yang modern dan cantik. NEO Malioboro menjadi andalan pariwisatawan luar kota untuk menginap karena letaknya yang sangat strategis dari pusat kota. Virus Corona membuat Hotel NEO Malioboro kehilangan pengunjung. Kebijakan pemerintah yang berujung pada pembatasan kegiatan masyarakat membuat pariwisata kembali ditutup demi terputusnya mata rantai penyebaran Virus Corona.Penelitian ini bertuju

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Erwita, Monica Adjeng, Riny Chandra, and Suri Amilia. "Integrated Marketing Communications Strategy: Studi Kasus Public Relations Universitas Katolik Widya Mandala Surabaya pada Pengguanaan Media Cetak dan Media Elektronik." Jurnal Manajemen dan Bisnis Indonesia 5, no. 2 (2018): 248–60. http://dx.doi.org/10.31843/jmbi.v5i2.165.

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Penelitian ini membahas mengenai studi kasus public relations Universitas Katolik Widya Mandala Surabaya pada penggunaan media cetak dan media elektronik. Public Relations merupakan garda depan untuk menginformasikan nilai-nilai institusi kepada publik. Nilai institusi ini terwujud dalam raihan prestasi dan inovasi yang telah dicapai oleh civitas akademika. Peranan public relations menjadi sangat penting untuk menyebarkan nilai-nilai tersebut melalui media cetak dan media elektronik, yang memiliki jangkauan tak terbatas. Penelitian ini merupakan penelitian kualitatif eksploratif yang dil

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Aziza, Siti Alviatul, Imron Rosyidi, and Betty Tresnawaty. "Strategi Marketing Public Relations Jonas Photo dalam Mempertahankan Loyalitas Pelanggan." Reputation Jurnal Hubungan Masyarakat 9, no. 3 (2025): 219–328. https://doi.org/10.15575/reputation.v9i3.39160.

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This research aims to find Jonas Photo's Marketing Public Relations strategy in maintaining customer loyalty by referring to the theoretical basis of Thomas L. Harris, namely the Three Ways Strategy Concept which is relevant to the research phenomenon. This research uses descriptive qualitative research methods with data collection techniques, namely passive participant observation and in-depth interviews. The results of this study found that Jonas Photo's Marketing Public Relations strategy in maintaining customer loyalty is in accordance with the three elements in the Three Ways Strategy Con

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Anggraeni, Gita, Cecep Safa’atul Barkah, Pratami, and Arianis. "MARKETING PUBLIC RELATIONS STRATEGY IN INCREASING CUSTOMER LOYALTY MS. GLOW STORE BANDUNG." MANABIS: Jurnal Manajemen dan Bisnis 1, no. 4 (2022): 306–13. http://dx.doi.org/10.54259/manabis.v1i4.1361.

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The purpose of this research is to make or recommend a strategy for the MS Glow Store Bandung. The recommended strategy is the marketing public relations strategy to increase customer loyalty again, Ms. Glow Store Bandung. Customer loyalty is very important for the company because it has a big influence on the company, so a strategy to deal directly with customers is needed. This study used qualitative methods with interview techniques. The results of this study are that Ms. Glow Store Bandung can use marketing public relations strategies to increase customer loyalty. By using a pull strategy

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Heriana, Tutik, Agung Nasrulloh Saputro, Imam Fauzan, and Sri Neti Purwandari. "Pengabdian Masyarakat dalam Merealisasikan Pengembangan Usaha Berbasis Marketing Public Relation (MPR)." Jurnal SOLMA 14, no. 1 (2025): 271–81. https://doi.org/10.22236/solma.v14i1.18051.

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Background: UD. Matha Computer Hebat selaku mitra adalah salah satu UMKM di Kabupaten Ponorogo yang memiliki produk dan layanan jasa berkualitas, usaha ini menghadapi tantangan dalam hal pemasaran dan perluasan jangkauan pasar. Tujuan dari pengabdian di UD. Matha Computer Hebat adalah mengembangkan strategi pemasaran melalui pendekatan Marketing Public Relations (MPR) agar bisa, 1) Meningkatkan kesadaran masyarakat (Brand Awareness) mengenai produk dan layanan. 2) Menciptakan citra yang baik dan positif di mata konsumen dan masyarakat. 3) Mendorong pelanggan untuk membeli barang atau menggunak

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Thriyuliantirachma, Ramzaniarta, Eni Kardi Wiyati, and Nunuk Prihatiningsih. "Marketing Public Relations PT Samudera Perdana Dalam Mendukung Sales Revenue di Era Digitalisasi." Jurnal Cyber PR 1, no. 2 (2021): 92–102. http://dx.doi.org/10.32509/cyberpr.v1i2.2827.

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Penelitian ini berjudul Strategi Marketing Public Relations PT Samudera Perdana dalam Mendukung Sales Revenue. Tujuan dalam penelitian ini untuk mengetahui bagaimana strategi marketing public relations PT Samudera Perdana dalam mendukung sales revenue di era digitalisasi diterapkan, berikut mengetahui faktor pendukung dan penghambat nya. Metode yang digunakan dalam penelitian ini yaitu penelitian kualitatif dengan teori Whalen’s 7 steps strategic planning progress dan three ways strategy. Penelitian ini menggunakan teknik pengumpulan data melalui penelusuran berbagai sumber seperti melakukan w

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Putri, Cecylia Agatha, and Yugih Setyanto. "Marketing Public Relations Chongqing Hotpot dalam Membangun Hubungan dengan Pelanggan." Prologia 9, no. 1 (2025): 84–92. https://doi.org/10.24912/pr.v9i1.33173.

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In the current era of globalization, the business industry is experiencing very rapid developmrnt. Companies that want to be an advance must be able to provide good service to customers, product in the form of quality goods and services, and fast delivery. To stay competitive, Public Relations is needed to continue to innovate in the business sector. Public Relations is needed in a company to continue to maintain relationships with the customers. To maintain a good relationship with customers, there is a Public Relations strategy, called Marketing Public Relaions (MPR) activities. Marketing Pu

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Maheswari, Anak Agung Istri Agung, and Kadek Ryodinero Wahyunanda Ariwangsa. "Marketing Strategies, Experiential Marketing, and Public Relations in Increasing the Number of Tourist Visits." International Journal of Economics Development Research (IJEDR) 5, no. 4 (2024): 3929–40. https://doi.org/10.37385/ijedr.v5i4.6426.

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This research aims to test and analyze the influence of Marketing Strategy, Experiential Marketing and Public Relations in increasing the number of visits. This research was conducted at the Muntig Siokan Inspiration Park with a research sample of 100 respondents taken using the Slovin formula. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression, hypothesis testing (t test and f test). The results of the research show that (1) Marketing Strategy has a positive and significant effect in increasing the number of visits to the

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Aryani, Desty, and Fatmawati Fatmawati. "Strategi Marketing Public Relations Butik Zaskia Sungkar Dalam Memasarkan Busana Muslim." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 3, no. 2 (2021): 206–18. http://dx.doi.org/10.47467/alkharaj.v3i2.334.

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This study aims to determine the marketing strategy of public relations Zaskia Sungkar Boutique in marketing Muslim clothing and what social media are used, as well as the advantages and disadvantages in marketing Muslim clothing. The paradigm used in this study is the constructivism paradigm. This study uses a descriptive qualitative approach through interviews, observation and documentation. The results of the study showed that the strategy used by Zaskia Sungkar Boutique in marketing Muslim clothing, namely: pull, push and pass strategies from Thomas L. Harris. This pull strategy prioritize

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Nilamsari, Natalina, and Vania Aprilia Bianda. "STRATEGI MARKETING PUBLIC RELATIONS USAHA KECIL MENENGAH (UKM) DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN." Jurnal Pustaka Komunikasi 3, no. 2 (2020): 273–82. http://dx.doi.org/10.32509/pustakom.v3i2.1130.

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The purpose of this research is 1. To find out how the strategy carried out by the Marketing Public Relations Small And Medium Enterprises (SMEs) Palda Project in maintaining its consumer loyaitas is seen from the increasing competition in the field of business. 2. To know the supporting factors in the implementation of marketing public relations strategy in maintaining the loyalty of consumers. 3. To know the inhibitory factor in the implementation of marketing public relations strategy in maintaining the loyalty of consumers. As for answering questions from this study, this study uses data c

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Titaski, Raden, Novita Damayanti, and Fizzy Andriani. "Marketing Public Relations PT. Dyandra Promosindo Dalam Menarik Minat Pengunjung International Motor Show 2022." Jurnal Cyber PR 23, no. 1 (2023): 66–73. http://dx.doi.org/10.32509/cyberpr.v23i1.3190.

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Menjelang New Normal, Event Organizer berkewajiban untuk terus berjalan dan memiliki daya saing, ditengah berbagai maraknya pameran yang ada di Indonesia. Penelitian ini imemiliki itujuani iuntuki meneliti dan juga menganalisa strategi Marketing Public Rrelations yang digunakan oleh PT. Dyandra Promosindo dalam menarik pengunjung pameran Indonesia International Motor Show 2022. Konsep yangidigunakani adalahi Konsep P.E.N.C.I.L.S dan strategi Marketing Public Relations Push, Pull dan Power strategy. Hasil penelitian, PT. iDyandrai iPromosindoi idalami ipamerani iotomotifi nya Indonesia Internat

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Br. Solin, Naftalia Niscahya, and Indria Flowerina. "Strategi Komunikasi Public Relations Kantor Cabang Bank Mandiri Kota Padang Kepada Publik dalam Menyosialisasikan Mobile Banking Livin By Mandiri." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 2 (2024): 655–68. http://dx.doi.org/10.47233/jkomdis.v4i2.1944.

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This research aims to find out and identify the Public Relations Communication Strategy of the Bank Mandiri Branch Office in Padang City to the Public in Socializing Livin' By Mandiri Mobile Banking, seen from the PR communication strategy, in socializing it, as well as the challenges faced when socializing it. The Public Relations Communication Strategy of the Bank Mandiri Branch Office in Padang City to the Public was carried out to introduce Livin' by Mandiri, increase users, build brand image and increase brand awareness. The Public Relations Communication Strategy for the Bank Mandiri Bra

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Putra, Garincha Utama, Ibnu Hamad, and Retno Intani. "STRATEGI MARKETING PUBLIC RELATIONS DALAM MENINGKATKAN BRAND AWARENESS." Jurnal Dinamika Ilmu Komunikasi 9, no. 2 (2023): 75–88. http://dx.doi.org/10.32509/dinamika.v9i2.4284.

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Big Buster Burger adalah bisnis burger yang berlokasi di Tangerang Selatan , yang menjual burger dengan konsep fusion food yaitu hidangan burger khas Amerika Serikat dipadukan dengan bumbu khas Internasional seperti Jepang, Korea, Perancis dan Indonesia. Tajamnya persaingan bisnis burger di Tangerang Selatan mendorong Big Buster Burger untuk membuat keputusan untuk menjaga eksistensi brand dan menarik perhatian publik demi peningkatan penjualan. Marketing Public Relations (MPR) menjadi jalan yang diambil oleh perusahaan untuk menjaga citra perusahaan dan meningkatkan kesadaran merk (brand awar

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Sakinah, Shalwa, Tina Kartika, and Ibrahim Besar. "Strategi Marketing Public Relations untuk Meningkatkan Kunjungan Wisatawan di Kota Bandar Lampung." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 6, no. 1 (2025): 882–93. https://doi.org/10.35870/jimik.v6i1.1290.

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This article discusses the Marketing Public Relations strategy of the Bandar Lampung City Tourism Office in increasing Bandar Lampung City Tourist Visits because the number of domestic tourists experienced an insignificant increase of 4.05% and foreign tourists experienced a decrease of 2.15%. This condition makes the Bandar Lampung City Tourism Office as the implementing element of regional autonomy have responsibility for tourism, one of which is visiting tourists from Bandar Lampung City. This research uses the analysis of Philip Kotler and Kevin Lane Keller's Marketing Public Relations str

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Khopipah, Siti, and Ade Tuti Turistiati. "Challenges of dual roles of marketing public relations and public relations in developing a positive image of PT. Overseas Zone." Informasi 49, no. 2 (2020): 91–100. http://dx.doi.org/10.21831/informasi.v49i2.28256.

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The terms Marketing Public Relations and Public Relations are sometimes used interchangeably. However, actually the two roles are different. The purpose of this study is to analyse a dual role of Marketing Public Relations (MPR) and Public Relations (PR) in building a positive image of PT. Overseas Zone Education Consultant or PT. This research method uses a descriptive qualitative approach. Data collection techniques use observation, in-depth interviews, literature studies from books and relevant articles or documents. Researchers observed the Head of MPR who also plays a role as a PR in carr

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