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Relevant bibliographies by topics / Relationship marketing research methods

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Academic literature on the topic 'Relationship marketing research methods'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "Relationship marketing research methods"

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Lee, Sheng Yen. "Analysis of relationship marketing factors for sports centers with mixed methods research." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (2018): 182–97. http://dx.doi.org/10.1108/apjml-01-2017-0004.

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Purpose The purpose of this paper is to study the effects of relationship marketing factors of sports centers on commitment to relationship and intention to recommend. Design/methodology/approach A statistical survey was conducted for quantitative research, and in-depth interviews, for qualitative research, according to the mixed methods research. Findings The results of the quantitative research show that the relationship marketing factors of bonding, facility, and price positively influence commitment to relationship. Expertise and facility positively influence intention to recommend. Finall

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Juščius, Vytautas. "Relationship Marketing: Theorethical Aspects." Business: Theory and Practice 7, no. (4) (2006): 254–62. https://doi.org/10.3846/btp.2006.31.

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In recent years relationship marketing has found its place in the practice of modern production and service business. In Lithuania this concept is yet in the first stages of its development. The article focuses on the concept of relationship marketing and its development within the context of various marketing theories. The main principles of application and methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of influence are disclosed. The article also examines the specifics of relationship marketing in the service sector, ev

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Juščius, Vytautas, and Viktorija Grigaitė. "Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience." Business: Theory and Practice 10, no. (1) (2009): 5–14. https://doi.org/10.3846/1648-0627.2009.10.5-14.

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This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation a

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Jones, Michael A., Kristy E. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison, and Vincent Myles Landers. "Exploring consumers’ attitude towards relationship marketing." Journal of Services Marketing 29, no. 3 (2015): 188–99. http://dx.doi.org/10.1108/jsm-04-2014-0134.

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Purpose – The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors. Many services companies practice relationship marketing and customer relationship management. Although the benefits and drawbacks of relationship marketing for consumers have been established, little is known about whether consumers have a relatively positive or negative attitude toward relationship marketing practices. Design/methodology/approach – This research investigates consumers’

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Hetényi, Gábor. "New research methods of Sales-Marketing Interfaces." International Journal of Engineering and Management Sciences 5, no. 3 (2020): 160–83. http://dx.doi.org/10.21791/ijems.2020.3.17.

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The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pha

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Goldfarb, Avi, Catherine Tucker, and Yanwen Wang. "Conducting Research in Marketing with Quasi-Experiments." Journal of Marketing 86, no. 3 (2022): 1–20. http://dx.doi.org/10.1177/00222429221082977.

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This article aims to broaden the understanding of quasi-experimental methods among marketing scholars and those who read their work by describing the underlying logic and set of actions that make their work convincing. The purpose of quasi-experimental methods is, in the absence of experimental variation, to determine the presence of a causal relationship. First, the authors explore how to identify settings and data where it is interesting to understand whether an action causally affects a marketing outcome. Second, they outline how to structure an empirical strategy to identify a causal empir

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Guo, Qiyang, and Hui Xu. "Research on the Influence of Brand Marketing on Brand Relationship Quality Based on Marketing Strategy Model." Advances in Engineering Technology Research 4, no. 1 (2023): 594. http://dx.doi.org/10.56028/aetr.4.1.594.2023.

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The concept of brand relationship is put forward under the development background of relationship marketing and brand equity theory. With the development of relationship marketing theory, the marketing strategy model, which originated in the field of psychology, was introduced into the marketing field as a means to construct the characteristics and formation process of interpersonal relationship, and attracted the attention of marketing scholars. The introduction of marketing strategy model can better understand and analyze the psychological process of the relationship between consumers and br

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Prentice, Catherine. "Testing complexity theory in service research." Journal of Services Marketing 34, no. 2 (2019): 149–62. http://dx.doi.org/10.1108/jsm-09-2019-0353.

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Purpose This study aims to draw on the complexity theory and uses a non-an asymmetrical method – fuzzy-set qualitative comparative analysis (fsQCA) to test the core tenets of complexity theory, namely, asymmetry, equifinality and causal complexity and valence reversals or conjunction with a focus on testing the relationships between service quality, customer satisfaction and loyalty. Case outcome forecasting accuracy rather than relationships are tested in asymmetric testing. Design/methodology/approach Both symmetrical (structural equation modelling or SEM) and non-symmetrical (fsQCA) methods

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Widowati, Ayla Agneszia, and Tulus Haryono. "The Effect of Digital Marketing Strategies on Repurchase Intention Mediated by CRM (Shopee Case Study)." International Journal of Economics, Business and Management Research 09, no. 06 (2025): 454–64. https://doi.org/10.51505/ijebmr.2025.9625.

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Using Shopee as a case study, this research seeks to understand the mediating function of customer relationship management in the e-commerce context of digital marketing's effect on repurchase intention. An innovative feature of this study is its integrative methodology, which merges two crucial areas of digital marketing: the efficacy of digital marketing tactics and the mediating role of customer relationship management. This research conducted with quantitative methods using Structural Equation Modelling with Smart PLS. The results demonstrate that digital marketing significantly influences

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Yang, Chun Yan, and Zhi Ming Li. "Recent Research Progress on Extension Data Mining Methods." Applied Mechanics and Materials 263-266 (December 2012): 303–11. http://dx.doi.org/10.4028/www.scientific.net/amm.263-266.303.

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This paper is a summary about recent research progress that describes the basic methods utilizing basic theory and methods of Extenics to mine the knowledge based on transformations in various fields’ database and knowledge base (“extension knowledge” for short) . It’s shown by studies that the existing data mining theory and technology will be developed. These methods can be applied to the fields of marketing, customer relationship management, finance and securities, telecommunication, and medical treatment, etc., which will provide effective decision supports to solve the contradictory probl

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Dissertations / Theses on the topic "Relationship marketing research methods"

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Palmatier, Robert W. "How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144448.

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Stafford, Charles A. "The relationship between operational graphics and battlefield success." Thesis, Monterey, Calif. : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA238338.

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Thesis (M.S. in Operations Research)--Naval Postgraduate School, September 1990.<br>Thesis Advisor(s): Read, Robert R. ; Dryer, David A. Second Reader: Whitaker, Lyn R. "September 1990." DTIC Descriptor(s): Army Training, Combat Information Centers, Organizations, Training, Battalion Level Organizations, Battlefields, Task Forces, Attack, Missions, Standards, Graphics, Military Training, Archives, Combat Forces, Discriminate Analysis, Doctrine, Frequency, Data Processing. DTIC Identifier(s): National Training Center, Army Operation. Author(s) subject terms: National Training Center, Deliberate

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Sloan, Hugh J. "Respondent self-completion on computers in marketing research : computers compared with alternative collection methods /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259094256.

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Yang, Xin. "Joint effects of VIP granting methods and non-VIP constomers' perceived similarity toward VIP customers on non-VIP customers' benign envy." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/232.

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In the service industry, preferential treatment is a popular strategic approach for retaining valued customers (e.g., Barnes, 1997; Gronroos & Ojasalo, 2004; Zabin & Brebach, 2004; Lacey, Russell, Jaebeom, & Morgan, 2007; Mattila, Hanks, & Zhang, 2013). However, some researchers argue that preferential treatment can lead to customer dissention toward the service firms (Fournier, Dobscha, & Mick, 1998). Marketers are reminded not to ignore the majority of less-profitable non-VIP customers, who have potential to be developed into valuable VIP customers in the future and contribute to firms’ econ

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Fung, Siu Pik. "What is the relationship between vocabulary teaching methods and vocabulary learning." HKBU Institutional Repository, 1997. http://repository.hkbu.edu.hk/etd_ra/110.

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Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.

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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

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Ganeshan, Hariharan, and Khurram Irshad. "THE RESEARCH BASED ON THE RELATIONSHIP BETWEEN R&D AND MARKETING UNITS AT ERICSSON TELECOM COMPANY, SWEDEN." Thesis, Mälardalen University, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6427.

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<p>The paper is an extensive review of inter organizational relation. Every organization wants to attain the competitive position in the Global market. The organization is effectively utilizing the R&D, production and marketing units, to develop the innovative products to accomplish the consumer needs. The need for innovation is growing every day. The innovation success depends on the vital link between R&D, production and Marketing. In this paper concentrated on R&D and Marketing units at Ericsson Telecom Company, because these two units are combined and work together to discover new innovat

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Futter, William Thomas. "An analysis of the relationship between the sources of conflict and the stages in the conflict process within the marketing channel comprising retail pharmacy managers and medical doctors." Thesis, Rhodes University, 1988. http://hdl.handle.net/10962/d1001628.

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Marketing channels have traditionally been examined as commercial conduits the sale objective of which was to facilitate the flow of goods from producer to consumer. This approach emphasized functional and structural aspects of the channel and was primarily concerned with the efficiency of the distribution system. During the last two decades, marketing channels have increasingly been viewed as social systems affected by the behavioural dimensions of power, conflict, roles and communication. The rapid growth of vertical marketing systems with greater authority and interdependence between channe

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Mackenzie, Andrew. "A mixed-methods research approach exploring the relationship between 'green' building performance and organizational productivity." Thesis, University of Manchester, 2017. https://www.research.manchester.ac.uk/portal/en/theses/a-mixedmethods-research-approach-exploring-the-relationship-between-green-building-performance-and-organizational-productivity(8a04db6a-8bac-4337-9d6a-1fd67aeb2b25).html.

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Society is at an energy crossroads today. How will our global economy become sustainable for future generations? For today's global organizations can the right thing and the profitable thing be the same thing? Can (or should) successful organizations improve the human condition? Worldwide, buildings account for 17 per cent of fresh water withdrawals, 25 per cent of wood harvest, 33 per cent of CO2 emissions and 40 per cent of material and energy use. Integrated 'green' and sustainable building design is being heralded as the fastest route to ecological modern buildings in Europe, North America

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Amoakoh, E. O. "RELATIONSHIP BETWEEN EDUCATIONAL BACKGROUND OF OWNERS OF SMALLER BUSINESSES AND THE PRACTICE OF MARKETING RESEARCH: CASE OF HAIR SALONS IN DR R.S. MOMPATI DISTRICT IN NORTH-WEST PROVINCE, SOUTH AFRICA." Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein, 2014. http://hdl.handle.net/11462/285.

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Published Article<br>This exploratory study employed mainly quantitative and some elements of qualitative methods to analyse interview data emerged from both informal interviews and questionnaire on 280 salon operators. This study focused on the educational background of the owners of smaller businesses as a factor related to the engagement in the marketing research within hair salon business in Dr. R.S Mompati district in the North-West Province of South Africa. The findings revealed that even though majority of the operators did not engage in marketing research, those who collected in

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Books on the topic "Relationship marketing research methods"

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Research Conference on Relationship Marketing (2nd 1994 Atlanta, Ga.). Relationship marketing: Theory, methods, and applications : 1994 Research Conference proceedings. Edited by Sheth Jagdish N, Parvatiyar Atul, and Roberto C. Goizueta Business School. Center for Relationship Marketing. Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University, 1994.

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P, Bagozzi Richard, ed. Advanced methods of marketing research. Blackwell Business, 1994.

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Seymour, Daniel. Marketing research: Qualitative methods for the marketing professional. Probus Pub. Co., 1988.

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Zikmund, William G. Business research methods. 5th ed. Dryden, 1997.

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Zikmund, William G. Business research methods. 4th ed. Dryden, 1994.

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Dickinson, John R. The bibliography of marketing research methods. 3rd ed. Lexington Books, 1990.

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Zikmund, William G. Business research methods. 2nd ed. Dryden Press, 1987.

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Zikmund, William G. Business research methods. 6th ed. Dryden Press, 2000.

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Zikmund, William G. Business research methods. 3rd ed. Dryden Press, 1991.

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1943-, Kinnear Thomas C., and Taylor James R. 1938-, eds. Modern marketing research: Concepts, methods, and cases. Thomson Custom Solutions, 2008.

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Book chapters on the topic "Relationship marketing research methods"

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Meileni, Hetty, Ferizka Tiara Devani, Yulia Hapsari, Arya Thomas, Rafika Ayu, and Rizky Firdaus. "Complementation of Customer Relationship Management (CRM) Method in Website Bases E-Marketing Applications." In Advances in Engineering Research. Atlantis Press International BV, 2025. https://doi.org/10.2991/978-94-6463-678-9_53.

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Eroglu, Sertac, and Nihan Tomris Kucun. "Traditional Market Research and Neuromarketing Research." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3126-6.ch008.

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Marketing research, dedicated to comprehending consumer behavior and purchasing practice, comprises methodical gathering, analysis, and interpretation of related data. Since the understanding of consumer behavior is a comprehensive and complicated task, the contemporary marketing studies argue that traditional marketing research should be supported by neuromarketing methods to explore consumers' psychology, motivation, and behavior. In this chapter, the advantages and disadvantages of traditional marketing and neuromarketing research methodologies and the differences between them are discussed

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Kaur, Gaganjot, Shalini Sharma, and Reepu. "Ethical Implications of Invasive Methods in Neuromarketing Research." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-8222-6.ch002.

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The essence of marketing lies in establishing a connection between products and consumers to drive sales. Effective marketing not only informs but also engages and sustains the targeted audience. Traditional marketing research methods, while valuable, are limited by time constraints and potential inaccuracies in data collection. As consumer preferences evolve rapidly, businesses increasingly use innovative techniques like Neuromarketing. Neuromarketing employs neuroscience and marketing principles to tap into consumers' cognitive and emotional responses, using fMRI, EEG, and physiological meas

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Munna, Afzal Sayed, and Md Sadeque Imam Shaikh. "Impact of Digital Marketing Tools and Methods on SMEs and Proposed Recommendations." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-7735-9.ch008.

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For firms, digital marketing is revolutionary and machine learning has profoundly transformed the future of digital advertising. This chapter looked at the possible influence of digital marketing on organisations and the many tactics that may be employed in this chapter. The necessity to integrate digital marketing into a company's entire business plan is also emphasised, as are research gaps for successful digital marketing tools, approaches, and procedures. Businesses in the present day may benefit greatly from digital marketing techniques, tactics, and tools. These low-cost strategies and r

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Donzé, Laurent, and Andreas Meier. "Applying Fuzzy Logic and Fuzzy Methods to Marketing." In Fuzzy Methods for Customer Relationship Management and Marketing. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0095-9.ch001.

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Marketing deals with identifying and meeting the needs of customers. It is therefore both an art and a science. To bridge the gap between art and science, soft computing, or computing with words, could be an option. This chapter introduces fundamental concepts such as fuzzy sets, fuzzy logic, and computing with linguistic variables and terms. This set of fuzzy methods can be applied in marketing and customer relationship management. In the conclusion, future research directions are given for applying fuzzy logic to marketing and customer relationship management.

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Kavoura, Androniki, and Peter Tomaras. "Qualitative Communication Research Methods and Techniques." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6371-8.ch010.

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This chapter examines the multi-method research design of qualitative communication research methodology associated with a case study from Greece for the European Youth Card (EYCA) for people under 30 years old. The data gathering technique included group interviews with focus groups and consumers' online communication, namely Facebook, the most important social medium that the EYCA uses. The interpretative phenomenological methodological approach and content analysis for Greek speaking people took place for a well-defined period of 4 years after the initiation of the EYCA in Greece and the cr

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Shabu, Kavya, Pragathi Prakash, and Truptha Shankar. "Analyzing Demarketing Through Bibliometric Methods." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6660-8.ch003.

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Marketing is the game changing strategic tool used to influence and nudge consumer behaviour towards a product. Demarketing is an inverse marketing strategy which would help shape the demand and behaviour of the consumer. This chapter intends to bring forward the prominent papers and research made along with the leading authors in this area, identification of research areas yet to be explored, the thematic perception of research through which the topic of demarketing has been approached. Through this chapter it found that more stress is given to demarketing in the field of health concerns and

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Keat, Leng Ho. "Analysing Blogs in Market Research." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6371-8.ch008.

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There are many research methods available to market researchers. The most common methods are the use of survey questionnaires and interviews. However, these methods are dependent on respondents' ability to recall their experiences accurately. The use of diaries in market research has been argued to be a more valid research method. Respondents record their experiences almost immediately after an event, and the data is thus subjected to less distortion. In addition, diaries generate a regular stream of undirected data in chronological order, which allows for deeper insights into consumption patt

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Bauer, Christian, and Arno Scharl. "Leveraging Online Information to Build Customer Relationships." In Internet Marketing Research. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch014.

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Collecting and analyzing the available information about customers is at the core of building customer relationships. This chapter categorizes potential sources of online customer information and presents examples for their utilization in an Internet business context. Methods to gather and analyze customer preferences and expectations as well as to visualize the actual behavior of Web Information Systems users are identified and categorized according to information source. In analogy to customer tracking in traditional retailing outlets, the chapter demonstrates the need to capture and visuali

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Bulley, Cynthia A., Veronica Adu-Brobbey, and Esther O. Duodu. "Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch012.

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Consumer behaviour studies have taken a new turn. Marketers, economists and other consumer related disciplines are looking to science to accurately determine consumer behaviour. The purpose of this chapter is to provide insight into a burgeoning field of study, neuromarketing, documenting various research studies and applications of mechanisms in determining brain activities and other uses of science to benefit marketing research. Data for the study is derived from impartial cross-referencing of conceptual and empirical articles published in major journals. The application of neuroimaging tech

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Conference papers on the topic "Relationship marketing research methods"

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Falovych, Volodymyr, Nataliia Falovych, Oksana Shevchuk, and Liliya Yakymyshy. "Modern methods of marketing research in the development of digital communications." In Achievements of Science and Education in the Modern World. PE Lesiuk T.P., 2025. https://doi.org/10.64076/iedc250614.04.

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Kharisma, Fresha, Ika Diyah Candra Arifah, Achmad Kautsar, and Renny Sari Dewi. "Digital Marketing, Brand Awareness and Customer Relationship Management on Repurchase Intention in E-Commerce Marketplace." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875931.

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Uhodnikova, Olena, Roman Oleksenko, Mariia Pokolodna, Oksana Yurynets, and Kostiantyn Viatkin. "MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.71.

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After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significant damage as a result of the full-scale military aggression, so there is a great need for the implementation of public administration mechanisms to attract investment for the reconstruction of territories. Problem statement: the problem is that the la

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Radionova-Girsa, Elina. "RELATIONSHIP MARKETING ON THE INTERNET: BUILDING A LONG-TERM RELATIONSHIP WITH CUSTOMERS." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.35.

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The purpose of the study is to find out the main approaches to the relationship marketing on the in-ternet that could help companies to build a long-term relationship with their customers. Principal ob-jectives are to find and analyse scientific literature on the topic; with statistical and empirical analysis to find out the main differences between relationship marketing in the traditional and internet dimen-sion. The research methods of the paper are scientific literature theoretical analysis, statistical and empirical data analysis. The results of the research are both theoretical and pract

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Aman, Hoda Mohamed. "Cultural identities in Marketing and Branding: Appreciation vs. Appropriation." In 8th International Visual Methods Conference. AIJR Publisher, 2024. http://dx.doi.org/10.21467/proceedings.168.19.

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Cultural identities play a pivotal role in the realm of marketing and branding, serving as unique markers that distinguish individuals and communities. This research delves into the nuanced relationship between cultural appreciation and cultural appropriation in marketing, highlighting the potential benefits and pitfalls of each approach. Through a comprehensive analysis of existing literature and real-world case studies, this study illuminates how cultural identities are leveraged in brand development. The research underscores the ethical considerations surrounding the use of cultural identit

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Ismail, N. S. A. M., S. H. Weerabahu, S. Ratnaweera, S. K. Premaratne, S. Thelijjagoda, and P. Jayasinghe. "Clicks to cravings: how social media serves as the culinary compass for Sri Lankan youth's food choices." In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.16.

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Sri Lanka's food industry is changing, and young people are using the internet more and more to get food recommendations as a result of the economic crisis of 2021. This has caused many food companies to move to virtual marketing. The impact of social media marketing (SMM) versus traditional media marketing (TMM) on the food purchasing behavior of Sri Lankan youth (18–30 years old) is examined in this study, which looks at the effective marketing strategies for this demographic given the widespread use of social media among young people. Two hypotheses were investigated using quantitative meth

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Dormenco, Lidia, and Maia Bajan. "The impact of marketing costs on the financial performance of the entity." In International student scientific conference, ISSC 2025 "Challenges of accounting for young researchers", 9th Edition. Academy of Economic Studies, 2025. https://doi.org/10.53486/issc2025.39.

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This study investigates the impact of marketing costs on the financial performance of businesses. Marketing expenditures, often viewed as a critical driver for revenue generation, can also represent a significant cost for organizations. The primary objective of this research is to explore the relationship between marketing costs and the profitability of entities in various sectors. A mixed-methods approach was employed, combining qualitative data from interviews with marketing managers and quantitative analysis through financial performance metrics of several companies over a defined period. T

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Salkovska, Jelena, Anda Batraga, Jelizaveta Prilucka, and Agnija Greizina. "Impact of marketing factors on customer equity." In 25th International Scientific Conference. “Economic Science for Rural Development 2024”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2024. https://doi.org/10.22616/esrd.2024.58.024.

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This article examines marketing factors and elements that influence customer equity associated with building sustainable relationships with profitable clients, which are attracting increasing interest from marketers. Recently, consumers have acquired technical opportunities to influence brands more actively and traditional marketing methods and means often do not ensure the success of the company. In today's conditions, price competition and mass advertising are losing their power of influence, so companies are looking for new methods to fight for the customer attention. Building relationships

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Neagu, Anamaria, Bujor ionel Pavaloiu, Ioana raluca Guica, Liviu mihail Mateescu, and George Dragoi. "THE USE OF SOCIAL MEDIA MARKETING IN HIGHER EDUCATION ENROLLMENT, A ROMANIAN PERSPECTIVE." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-073.

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The present paper represents an introspection into the world of social media marketing (SMM) with focus on higher education institutions (HEI). The continuous expansion of social media allows universities to move closer to the millennial generation. Since education is about acquiring knowledge, transferring information, and professional development all of them being subject of the individual evaluation of the student, traditional marketing channels are not enough. Spreading flyers, printing brochures, web-sites, or word of mouth (WOM) are examples of promotional instruments that have been used

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Zarina, Vita, Velga Vevere, Inga Shina, and Blesson Baby. "Assessment of the impacts of experience marketing on the brand image of textile companies in Latvia." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24045z.

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This research aims to fill knowledge gaps in Latvian textile companies' brand image impact of experience marketing. Despite existing literature, Latvian textile enterprises have received less attention. Data is collected through a questionnaire survey and statistical analysis. This comprehensive evaluation contributes to understanding experience marketing in the Latvian textile industry and fills knowledge gaps in academic literature. This research aims to evaluate the impacts of the experience marketing strategies on the brand image of the companies in the textile industry of Latvia. This stu

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Reports on the topic "Relationship marketing research methods"

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James, Richard J. E., Hyungseo Kim, Lucy Hitcham, and Richard J. Tunney. Causal inference methods in gambling research. Greo Evidence Insights, 2023. https://doi.org/10.33684/2024.004.

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The purpose of this project was to review and utilise methods from other disciplines in the social sciences in order to be able make stronger causal claims using crosssectional gambling data such as gambling prevalence studies. We focused on the question of whether there is a causal relationship between specific gambling products and individual gambling harms, specifically problem gambling. There has been an existing literature that has looked at this issue, but fails to control for selection biases on engagement with specific gambling behaviours. We reviewed and used three approaches: propens

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Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

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This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d

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Lobo, Kris. Emotional Intelligence of Family Business Owners: Exploring Gender and Relationship Dimensions. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/pn2023.23.

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This Policy Note examines the role of emotional intelligence (EI) among Filipino family businesses. Contrary to common beliefs, this study finds no direct correlation between gender, roles, and EI. It emphasizes the importance of EI training for effective emotional management and highlights that EI can be learned and improved through experiences and challenges. These findings also differ from established studies due to unique cultural elements shaping family businesses in the Philippines. The Note advocates collaborative efforts among the government, private, and academic sectors to enhance EI

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Burch, Katrina. An MCA linear additive method for research project analysis. Engineer Research and Development Center (U.S.), 2024. http://dx.doi.org/10.21079/11681/48156.

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This report describes a business intelligence (BI) model developed by the Cold Regions Research and Engineering Laboratory (CRREL) to evaluate multiple projects simultaneously and help researchers learn descriptive phrases found in alignment sources representative of their projects. The BI model combines the linear additive model with the analytical hierarchy process to take advantage of the qualitative and quantitative nature of both methods. The model has five variations, all built along the same objectives but with different criteria due to the specialized emphasis areas of each variation.

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Parra Torrado, Mónica, and María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0011194.

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This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Rese

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Fu. L51878 Methods for Assessing Corroded Pipeline-Review Validation and Recommendations. Pipeline Research Council International, Inc. (PRCI), 2002. http://dx.doi.org/10.55274/r0010358.

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An assessment of the remaining strength of corroded line pipe is generally accomplished using the ASME B31G method and RSTRENG methods. These methods were developed using an early fracture mechanics relationship for toughness-independent failure of pressurised pipes and were empirically calibrated against a database of around 80 full-scale burst tests for thin wall pipes, dominated by pipes of grade B and grade X52. Applications of these methods to modern higher toughness pipe materials have not been fully justified. Neither of these methods is able to assess the significance of interactions b

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Duckworth, Mark, Christine Horn, and Michele Grossman. Do Governments Trust Communities? The Trust Flows Project Research Report 2024. Centre for Resilient and Inclusive Societies, 2024. https://doi.org/10.56311/fzlz2190.

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Around the world, governments in liberal democracies are increasingly worried by the decline of public trust. The question that is often asked is why individuals and communities have declining trust in government institutions. However, the reverse question – whether governments trust communities, and if not, why not – is far less frequently explored. A relationship of trust involves one party trusting another, and that trust being returned. One key quality of trust is therefore reciprocity. For a successful trust relationship to be created and maintained it must be reciprocal. Trust must flow

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Friedman, Shmuel, Jon Wraith, and Dani Or. Geometrical Considerations and Interfacial Processes Affecting Electromagnetic Measurement of Soil Water Content by TDR and Remote Sensing Methods. United States Department of Agriculture, 2002. http://dx.doi.org/10.32747/2002.7580679.bard.

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Time Domain Reflectometry (TDR) and other in-situ and remote sensing dielectric methods for determining the soil water content had become standard in both research and practice in the last two decades. Limitations of existing dielectric methods in some soils, and introduction of new agricultural measurement devices or approaches based on soil dielectric properties mandate improved understanding of the relationship between the measured effective permittivity (dielectric constant) and the soil water content. Mounting evidence indicates that consideration must be given not only to the volume frac

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