Relevant bibliographies by topics / Trust-Commitment Theory

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Trust-Commitment Theory'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Trust-Commitment Theory"

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Morgan, Robert M., and Shelby D. Hunt. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing 58, no. 3 (1994): 20–38. http://dx.doi.org/10.1177/002224299405800302.

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Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires relationship commitment and trust, (2) model relationship commitment and trust as key mediating variables, (3) test this key mediating variable model using data from automobile tire retailers, and (4) compare their model with a rival that does not allow relationship commitment and trust to func
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Morgan, Robert M., and Shelby D. Hunt. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing 58, no. 3 (1994): 20. http://dx.doi.org/10.2307/1252308.

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Junaid, Abdul-Malik. "Theory Review: Factors Affecting the Level of Trust and Commitment in the Supply Chains of High-tech Companies." International Journal of Advanced Engineering and Management Research 09, no. 03 (2024): 31–39. http://dx.doi.org/10.51505/ijaemr.2024.9303.

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Purpose This paper reviews the literature that came about as a result of the commitment-trust theory developed by Morgan and Hunt (1994). Several authors used various contextual variables/ antecedents to develop new models/ conceptual frameworks to this theory. This paper analyses the literature, includes a new antecedent that was previously neglected, and develops a more comprehensive conceptual framework that better fits the commitment-trust theory by Morgan and Hunt (1994). Design/ Methodology/ Approach This study is based on a theory-theory-research approach – hypothesizing, surveying, and
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Chauhan, Sumedha, Yuvraj Gajpal, Bindu Bhardwaj, et al. "Examining Consumers' Behavioral Intentions Towards Online Home Services Applications." Journal of Global Information Management 31, no. 1 (2023): 1–26. http://dx.doi.org/10.4018/jgim.326547.

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On-demand home service application (HSA) is a technological advancement that has brought various day-to-day services to our doorstep with just a few clicks. By using consumer-perceived values (utilitarian, hedonic, and social), trust transfer theory, and commitment-trust theory, the present study aims to investigate the factors influencing sharing intention and repurchase intention of consumers towards using HSAs on their mobile phones. This study involves collecting data from 357 respondents in India and analyzing the same using the SmartPLS 3 software. The results indicate that trust in HSA
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Festenstein, Matthew. "Political Trust, Commitment and Responsiveness." Political Studies 68, no. 2 (2019): 446–62. http://dx.doi.org/10.1177/0032321719852569.

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Political trust has become a central focus of political analysis and public lament. Political theorists and philosophers typically think of interpersonal trust in politics as a fragile but valuable resource for a flourishing or stable democratic polity. This article examines what conception of trust is needed in order to play this role. It unpicks two candidate answers, a moral and a responsiveness conception, the latter of which has been central to recent political theory in this area. It goes on to outline a third, commitment conception and to set out how a focus on commitments and their ful
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Hwang, Kyung-Yun, Eul-Hyun Sung, and Hi-Deok Lee. "Impact of Entrepreneurial Orientation on Industry-University Cooperation Performance." Korea International Trade Research Institute 20, no. 1 (2024): 233–53. http://dx.doi.org/10.16980/jitc.20.1.202402.233.

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Purpose – The purpose of this study is to analyze the structural relationship amongst entrepreneurial orientation, trust, commitment, and performance in Industry-University (I-U) cooperation. Design/Methodology/Approach – Based on existing entrepreneurial orientation literature and trustcommitment theory, the structural relationship that affects I-U cooperation performance was used to establish six hypotheses. A survey of 107 companies within Daedeok INNOPOLIS was carried-out, and the Partial Least Square path modeling approach was used to test the hypothesis. Findings – The results show that
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Hashim, Kamarul Faizal, and Felix B. Tan. "The mediating role of trust and commitment on members’ continuous knowledge sharing intention: A commitment-trust theory perspective." International Journal of Information Management 35, no. 2 (2015): 145–51. http://dx.doi.org/10.1016/j.ijinfomgt.2014.11.001.

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Gallegos, Juan Alejandro, and Arturo Vasquez. "Explaining university student loyalty: theory, method, and empirical research in Chile." Academia Revista Latinoamericana de Administración 32, no. 4 (2019): 525–40. http://dx.doi.org/10.1108/arla-02-2019-0049.

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Purpose The purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment, two cognitive traits (service familiarity and communication) and one affective trait (opportunism) as moderators of the impact of trust and commitment on loyalty. Design/methodology/approach Two relational constructs (trust and commitment) are employed to improve the loyalty model and key comparisons are performed to know if career, cohort and sourcing school generate differences in the explanation of student lo
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Sumaedi, Sik, Rosa P. Juniarti, and I. Gede Mahatma Yuda Bakti. "Understanding trust & commitment of individual saving customers in Islamic banking." Journal of Islamic Marketing 6, no. 3 (2015): 406–28. http://dx.doi.org/10.1108/jima-06-2013-0045.

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Purpose – This paper aims to examine the relationship among trust, commitment and ego involvement and their impacts on word-of-mouth communication (WOM) for individual saving customers in Islamic banking. Design/methodology/approach – The conceptual model and the hypotheses are formulated based on trust and commitment theory, organizational commitment theory, social judgment theory and the results of previous empirical studies on buyer–seller marketing relationship in business-to-customer (B2C) markets. Quantitative research methodology was performed to examine the model and the hypotheses. Th
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Steyn, Derik, and Pierre Mostert. "Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers." Management 27, no. 1 (2022): 167–90. http://dx.doi.org/10.30924/mjcmi.27.1.10.

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Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. Relationship intention (RI) is a more precise measure of customer trust and commitment. This paper compares the trust of cell phone service customers and their commitment to cell phone service providers based on customers’ contract status and RI classification. Data from 1,473 cell phone customers from South Africa (n = 589) and the Philippines (n = 884) were analyzed. The
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Dissertations / Theses on the topic "Trust-Commitment Theory"

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Freund, Ron. "Determining the effects of employee trust on organizational commitment." Thesis, Pepperdine University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3622264.

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<p> An employee's trust in their leadership is an important antecedent to organizational commitment. It is commonly believed that committed employees will work harder to achieve organizational objectives, so organizations often try to foster commitment in their employees to achieve improved organizational performance. The purpose of this qualitative study was to examine the relationship between trust and organizational commitment. The population consisted of 31 employees from 3 high-technology organizations in the United States. The study consisted of 2 research instruments and 5 demograph
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Abosag, Ibrahim. "The commitment-trust theory : the British and Saudi Arabian cross-national perspectives." Thesis, University of Nottingham, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.430306.

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Lowe, LaKeisha D. "Repeated College Alumni Giving| Application of the Commitment-Trust Theory of Relationship Marketing." Thesis, Capella University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13805949.

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<p> Various determinants have been found to explain the donor status and giving levels of college alumni. Limited research exists on what motivates college alumni to give repeated donations to a higher education institution. The purpose of this study was to determine if commitment and trust significantly related to higher education institutions receiving repeated annual gifts from college alumni. The extent of the relationship that commitment and trust had with college alumni donating repeated annual gifts was investigated using the commitment-trust theory of relationship marketing (commitment
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Sinclair, Melvin Jr. "The Influence of Trust and Affective Organizational Commitment on Intent to Leave." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/1050.

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As global competition has increased and organizations have become more competitive, a reliance on knowledge workers for innovation, initiative, and commitment is necessary. Having the ability to predict personnel intent to leave (ITL) provides business leaders the opportunity to reduce turnover and retain institutional knowledge. In the current study, a structural equation model was used to examine the degree to which organizational trust and commitment, as correlated variables, predicted ITL. Organizational citizenship behavior, social exchange, and organizational commitment theories formed t
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Lukic, Zoran. "Betydelsen av förtroende i en onlinekasino kontext : En kvalitativ studie kring vilka faktorer som är viktiga för förtroendeskapande, åtagande samt retention hos onlinekasinon." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89092.

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ABSTRAKT Onlinekasino är ett snabbt växande område. Dock finns det generellt sett en negativ uppfattning bland allmänheten gentemot onlinekasino där det råder ett bristande förtroende. Det har i denna studie uppstått en önskan att förstå anledningen bakom detta. För att anskaffa data gällande ämnet har en kvalitativ studie utförts i forma av semistrukturerade intervjuer med tidigare samt nuvarande spelare. Vars syfte handlar om att belysa de faktorer som anses vara viktiga för förtroendeskapande, åtagande samt retention i en onlinakasino kontext. Detta för att ta reda på vad onlinekasino-föret
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Pournaris, Marios. "An empirical investigation into the behavioural aspects of OBC participation for the brand using the commitment-trust theory of relationship marketing." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16666.

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Advancements in information technology have shaped the way customers and organisations interact with one another. Online brand communities (OBCs), especially have found their way into 21st century relationship marketing. While research embraces these OBCs for their cost-efficiency and ability for quicker and more intimate interactions, it has not thoroughly examined the procedure through which participation in such OBCs affects the major constructs of relationship marketing. Drawing from the commitment-trust theory and its central concepts of brand trust and brand commitment, this thesis utili
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Grundy, David. "An empirical investigation into the drivers of re-subscription in massively multiplayer online games : a commitment trust theory approach." Thesis, Northumbria University, 2010. http://nrl.northumbria.ac.uk/3754/.

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This is a relationship marketing PhD which is examining, using Commitment Trust Theory, the customer decision to maintain subscribing to a massively multiplayer online game. This PhD is not an examination of initial purchase decision, but of the ongoing, post-purchase, customer retention. In keeping with the contextual nature of Commitment Trust Theory, this study examines the antecedents of the re-subscription decision and their effect on the key mediating variables of Commitment and Trust and modifies the framework to model the subscription based nature of the business situation and the cont
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Bohling, Timothy R. "Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/3.

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Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to allocate scarce marketing resources efficiently and effectively. Applying the theory of relationship marketing (Morgan and Hunt 1994), this study seeks to investigate the link between commitment and trust and firm adoption of radically innovative information technology (IT). The construct of radical innovation is operationalized through the use of cloud computing. A review of the vast scholarly literature on radical innovation diffusion and adoption, and modeling techniques used to analyze buyer beha
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Ok, Chihyung. "The effectiveness of service recovery and its role in building long-term relationships with customers in a restaurant setting." Diss., Manhattan, Kan. : Kansas State University, 2004. http://hdl.handle.net/2097/31.

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Magnusson, Jonas, Johan Olsson, and Benjamin Risom. "Cooperation in the distribution channel : Determinants of inter-organisational cooperation between suppliers and servicing dealers in the Swedish outdoor power equipment market." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16033.

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Background: For manufacturing suppliers, careful handling of business relationships with dealers is an essential function required for business success. End consumers rely on dealers for product information, advice and after sales support; all of which being factors capable of enhancing their perceived value of the product. The importance of the dealers for the end consumers implies that it is in the interest of suppliers to manage their relationship with the dealers in a satisfactory manner in order of gaining their support and commitment. In the case of suppliers in the Swedish market for ou
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Books on the topic "Trust-Commitment Theory"

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Trust and commitments. Thesis Publishers, 1996.

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Customer Experiences in the Age of Artificial Intelligence: Artificial Intelligence Customer Experience Trust-Commitment Theory Trust Beauty Brands. Independently Published, 2021.

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Reed, Paul, Norbert J. Hartmann, and Raymond Breton. Fragile Social Fabric: Fairness, Trust, and Commitment in Canada. McGill-Queen's University Press, 2004.

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Hartmann, Norbert J., Raymond Breton, and Jos Lennards. Fragile Social Fabric?: Fairness, Trust, and Commitment in Canada. McGill-Queen's University Press, 2004.

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Reed, Paul, Norbert J. Hartmann, and Jos L. Lennards. A Fragile Social Fabric?: Fairness, Trust, and Commitment in Canada. McGill-Queen's University Press, 2004.

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Edwards, Martin S., and Jonathan M. DiCicco. International Organizations and Preventing War. Oxford University Press, 2018. http://dx.doi.org/10.1093/acrefore/9780190846626.013.407.

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International organizations (IOs) such as the United Nations play an important role in war prevention. In theory, IOs reduce the risk of war between belligerents by improving communication, facilitating cooperation, and building confidence and trust. In practice, however, IOs’ war-preventing capacities have sparked skepticism and criticism. Recent advances in the scholarly study of the causes of war have given rise to new and promising directions in research on IOs and war prevention. These studies highlight the problems of interstate and intrastate wars, global and regional organizations, pre
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Ricketts, Mónica. Toward a New Imperial Elite. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190494889.003.0002.

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This chapter analyzes the commitment of the Bourbon Crown to create a new power elite in which they could trust. This project was first implemented in Spain and then in America. While the new Bourbon monarchy’s main goals were to centralize and curtail local power, it cared deeply about forging strong bonds of loyalty with its subjects, especially after the outbreak of revolutions and violence in the Atlantic world. Hence, the Crown also tried to bring elites from the Spanish Peninsula and Spanish America. These policies laid the ground for the rise of a common and parallel political history o
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McLauchlin, Théodore. Desertion. Cornell University Press, 2020. http://dx.doi.org/10.7591/cornell/9781501752940.001.0001.

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This book examines the personal and political factors behind soldiers' choices to stay in their unit or abandon their cause. The book explores what might spur widespread desertion in a given group, how some armed groups manage to keep their soldiers fighting over long periods, and how committed soldiers are to their causes and their comrades. To answer these questions, the book focuses on combatants in military units during the Spanish Civil War. The book pushes against the preconception that individual soldiers' motivations are either personal or political, either selfish or ideological. Inst
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Ehrlich, Matthew C., and Joe Saltzman. Professionalism. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039027.003.0003.

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This chapter discusses how popular culture has portrayed professionalism's key tenets. Apart from questioning whether journalists are true professionals (or even should be professionals) scholars have been particularly interested in the role of “objectivity” in journalism and in the practice and philosophy behind journalism ethics. In popular culture, so-called objective reporting is shown to be deeply problematic and is often implicitly equated to a lack of passion and commitment. Still, professional values do have a place as ethical dilemmas are brought to dramatic life and journalists who v
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Sims, Ronald R. Teaching Business Ethics for Effective Learning. Praeger, 2002. http://dx.doi.org/10.5040/9798216022862.

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The key to teaching business ethics successfully, says Sims, is to start with clear goals and a sensible expectation of outcomes, and with a true knowledge and appreciation of how people actually learn. Seems obvious enough, he says, but the surprise is that so few understand this. Thus, the teaching of business ethics is often an unproductive, frustrating exercise in futility. Sims hopes to change that. Proceeding with the conviction that open communications between teacher and student before, during, and after the teaching experience is vital, Sims identifies key teaching processes, gives pr
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Book chapters on the topic "Trust-Commitment Theory"

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Ratz, Maria. "Commitment-Trust Theory." In Schriften der accadis Hochschule. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-45882-9_3.

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Tafere Reda, Kelemework. ""Trust a man after you bury him"." In Saving and Being Safe Away from Home. transcript Verlag, 2024. http://dx.doi.org/10.14361/9783839471272-010.

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This contribution focuses on trust dynamics in informal saving institutions (equbs) among Ethiopians residing in the United Arab Emirates (UAE). The main objectives of the study were to examine the distinctive features of equbs and identify the sa-lient factors in trust and trust responsiveness within these informal associations. Trust is an important asset for solidarity, cooperation, and collective action, but trust becomes difficult to achieve in an environment of chaos, disorder, and uncertainty as well as a lack of familiarity and safety. Goffman's theory of interaction order (Misztal 200
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Noumi, Rafika, Khemakhem Romdhane, and Yosra Akrimi. "An Integrated Model to Understand Online Complaint to the Firm, Online Negative Word of Mouth and Exit: Application of the Theory of Planned Behavior and the Theory of Trust-Commitment." In Advances in Digital Marketing and eCommerce. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-62135-2_10.

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Boateng, Sheena Lovia. "Enhancing Calculative Commitment and Customer Loyalty Through Online Relationship Marketing." In Advanced MIS and Digital Transformation for Increased Creativity and Innovation in Business. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9550-2.ch003.

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This study examines the mediating role of online trust in enhancing calculative commitment and customer loyalty through online relationship marketing activities (engagement and interactivity). The study draws on signaling theory. Data were gathered from 429 retail bank customers in Ghana and analyzed using confirmatory factor analysis and structural path modelling. Findings suggest that engagement is assessed to be low by Ghanaian bank customers and presently has no influence on customer commitment, online trust, and customer loyalty. However, signals communicated through interactivity online
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Boateng, Sheena Lovia. "Enhancing Calculative Commitment and Customer Loyalty Through Online Relationship Marketing." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch063.

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This study examines the mediating role of online trust in enhancing calculative commitment and customer loyalty through online relationship marketing activities (engagement and interactivity). The study draws on signaling theory. Data were gathered from 429 retail bank customers in Ghana and analyzed using confirmatory factor analysis and structural path modelling. Findings suggest that engagement is assessed to be low by Ghanaian bank customers and presently has no influence on customer commitment, online trust, and customer loyalty. However, signals communicated through interactivity online
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Ho, Ree Chan. "Chatbot for Online Customer Service." In Impact of Globalization and Advanced Technologies on Online Business Models. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7603-8.ch002.

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Chatbot has become popular in recent years due to the advancements in artificial intelligence and other underlying technologies. Likewise, increased internet interactivity and smarter mobile devices have specifically attracted more consumers to pursue superior and personalized customer service. The aim of this chapter was therefore to better understand the use of chatbots by online businesses to shed light on its effect on customer service satisfaction. The commitment trust theory served as the underlying theoretical foundation for the conceptual framework of this study. It explored the relati
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Fill, Chris, and Scot McKee. "Managing B2B Relationships." In Business Marketing: The Theory and Practice of B2B. Goodfellow Publishers, 2011. http://dx.doi.org/10.23912/978-1-906884-54-3-1741.

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Following the exploration of the nature and characteristics of marketing channels, it is necessary to consider some of the managerial issues, processes and systems associated with maintaining and developing collaborative relationships. First, the nature, dispersion and use of power in relationships is examined, then time is spent looking at channel conflict and ways in which it can be minimised, recognising that some conflict can be constructive. Following a consideration of two important concepts, trust and commitment, which are considered to be a foundation of successful B2B relationships, t
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Thagard, Paul. "Social Psychology." In Mind-Society. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190678722.003.0004.

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A theory of romantic relationships should explain why and how they develop, why they succeed, and why they fail. Mental mechanisms of individual thinking and social mechanisms of verbal and nonverbal communication provide a start to answering these questions. The semantic pointer theory of emotions explains central emotions such as love, trust, and commitment. It suggests a way of understanding the interactions between people as transfer and eliciting of emotions by verbal and nonverbal communication. The shaping of interpersonal interactions by unconscious rules fits well with the semantic po
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Snabe, Jim Hagemann. "A Compass for Technology." In Core Assumptions in Business Theory. Oxford University PressOxford, 2025. https://doi.org/10.1093/9780198944249.003.0044.

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Abstract Industrialization has fostered significant global progress, but the rapid evolution of digital technologies in the Fourth Industrial Revolution brings unprecedented challenges and opportunities. Digital technologies disrupt traditional value chains, enhancing economic growth and inclusivity while challenging societal pillars such as privacy, security, and trust. Companies leverage digital platforms and data-driven insights to achieve competitive advantages, yet inadequate regulation and unequal technology adoption risk exacerbating inequalities. The transition from mechanical to digit
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Rhardas, Tarik, and Hanane Rochdane. "Factors Affecting Citizen Intention to Use Smart City Services in Morocco." In AI and Data Engineering Solutions for Effective Marketing. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3172-9.ch006.

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In many developing countries, smart city initiatives are in their infancy. Like many other developing countries, smart projects in Morocco have been facing several challenges since their launch in 2016. The adoption of smart services requires the commitment and involvement of Moroccan citizens. This chapter focuses on a systematic literature review of the main studies dealing with factors that appear to improve end-user acceptance of services provided by Moroccan smart cities. A specific method known as PRISMA is being adopted to select and synthesize relevant studies in this field. The result
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Conference papers on the topic "Trust-Commitment Theory"

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Beer, Prof Michael. "Developing an Effective High Commitment, High Performance Organization Through Honest, Collective and Public Conversations." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-003.

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The field of organization development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 30-year action research program led to the development and evaluation of the Strategic Fitness Process (SFP). SFP is a structured leadership platform by which senior leadership teams can have a safe and productive honest, collective, and public conversation (nothing is hidden) with key people below them. The conversation is designed to learn about the enterprise’s capability to successfully achieve their leadership team’s espoused purpose, strate
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Wong, Eugene Y. C., and Emma Zhou. "Assessing factors in mobile marketing context model adopting TAM, Commitment-Trust Theory, environment and emotional items in facilitating purchasing intention." In 2015 12th International Conference on Service Systems and Service Management (ICSSSM). IEEE, 2015. http://dx.doi.org/10.1109/icsssm.2015.7170178.

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Herzog, Christian, and Hermann Diebel-Fischer. "Teaching ethics through the back door? Employing ideas from assemblage theory to foster a responsible innovation mindset." In SEFI 50th Annual conference of The European Society for Engineering Education. Universitat Politècnica de Catalunya, 2022. http://dx.doi.org/10.5821/conference-9788412322262.1390.

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Adding ethics courses to engineering curricula seeks to equip students with the critical mindset that enables careers committed to serving humanity. Yet, the knowledge of ethical theories is neither a necessary, let alone sufficient condition for being good [1]. There is no automatism that translates ethical knowledge into action, overriding attitudes that were developed during the enculturation of a student. However, we deem teaching assemblage theory a promising means to achieve a sustained commitment to responsible innovation practice. We base our argument on assemblage theory’s (cf. [2, 3]
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Foundiku Montie, Bilalou. "THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023)." In International Conference on Business, Economics, Law, Language & Psychology, 08-09 January 2025, Paris. Global Research & Development Services Publishing, 2025. https://doi.org/10.20319/icssh.2025.106107.

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The aim of this article is to retrace the paradigm changes in the evolution of marketing theory through four periods that led to the emergence of societal marketing, as well as the causes behind these changes. Our work is based on an in-depth literature review and theoretical analysis founded on the work of P. Kotler and G. Zaltman (1971), which contributed to the reconceptualization of the concept of societal marketing. We then examine the factors that have favored the successful implementation of societal marketing in service companies, such as closer relationships with customers, win-win st
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Lim, Siphat. "The Relationship of Knowledge Sharing in Strategic Alliance: A Partial Least Square Analysis of Hotel Industry in Cambodia." In ACBSP Region 10 Annual Conference 2023. CamEd Business School, 2023. http://dx.doi.org/10.62458/camed/oar/acbsp/47-56.

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Seven latent variables were integrated into the Structural Equation Model to investigate the effect of Communication, Learning Intent, Mutual Commitment, Trust, Absorptive Capacity, and Knowledge Sharing on Innovation in Cambodia’s four and five-star hotel industry. A Confirmatory Factor Analysis was adopted to evaluate the model’s suitability. The empirical results of this research found that there was a direct positive significant effect of Communication, Mutual Commitment, and Trust on Knowledge Sharing. All latent variables, Communication, Learning Intent, Mutual Commitment, Trust, Absorpt
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Egea, Kathy. "Relationship Building in Virtual Teams: An Academic Case Study." In InSITE 2006: Informing Science + IT Education Conference. Informing Science Institute, 2006. http://dx.doi.org/10.28945/3046.

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Information Technology (IT) provides the infrastructure for communication and collaboration tools for virtual teams, but Henttonen and Blomqvist (2005) suggest that it is the relational communication and factors of trust, commitment and communication that attention. This case study presents a team building strategy for such interaction. Off-campus students in an undergraduate course apply technological design concepts for social mechanisms in communication and collaboration to virtual teamwork. Students utilise the themes of conversation, awareness and coordination and document their reflectio
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Werner Hermann Albert Sommerlatte, Tom. "Interrelation of organizational climate of trust, the trust profile of leaders and business performance." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002239.

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Recent research on the role of trust for productivity, innovativeness and the effectiveness of change of business organizations (1) has shown a significant interaction of the individual trust profile of leaders, the psychological contract between the leadership of an organization and its members, and the trust climate of the organization.Trust climate in turn has been shown by empirical studies to have a so far underestimated bearing on how effectively people work together in business processes, how innovative ideas and projects are treated, and how strong the buy-in is in strategic and organi
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Daugaard, Dr Dan. "Critical Role of Trust in Sustainable Investing." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-020.

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Catastrophic news of floods, wildfires, record temperatures and rising sea levels highlight the urgent need to support and fund sustainable business practices. However, despite high profile climate action initiatives (e.g., those from COP 28), allocating capital towards positive environment, social and governance (ESG) practices still represent less than a third of global funds under management. Among the barriers to making the necessary shift towards environmental and social progress, is a lack of trust in investment professionals and products. In particular, our aversion to betrayal holds us
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Manolie, Andreea, and Georgeta Melnic. "Ethics and transparency in accounting practice." In International student scientific conference, ISSC 2025 "Challenges of accounting for young researchers", 9th Edition. Academy of Economic Studies, 2025. https://doi.org/10.53486/issc2025.49.

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Accounting calculations are vital for assessing the profitability of transactions, evaluating partner reliability, and ensuring a business's financial health . Accountants provide precise and reliable financial information essential for decision-making, compliance, and reporting. Ethics plays a fundamental role in ensuring the integrity, transparency, and trustworthiness of this information. Violations of ethical standards can lead to serious societal consequences, highlighting the importance of ethical conduct in maintaining public trust and protecting stakeholders. .The study emphasizes that
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Priedols, Martins, Girts Dimdins, Viktorija Gaina, Veronika Leja, and Ivars Austers. "Political Trust, Attitudes, and Behaviour in Population and Politician Samples From Latvia." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.02.

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This study examines differences between the general population and politicians in overall political trust, previous and planned behaviour in line with COVID-19 restrictions, the importance of considering budget limitations, the industry needs, and the desirability of the solution when spending state budget funds. We compared answers from a population-representative sample (N = 1000) with a sample of active political actors (N = 100) in Latvia. The results showed that, in the case of political trust, political actors have significantly higher reported trust in the public administration and gove
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Reports on the topic "Trust-Commitment Theory"

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Cafferata, Fernando G., Bridget Lynn Hoffmann, and Carlos Scartascini. How Can We Improve Air Pollution?: Try Increasing Trust First. Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003453.

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Environmental policies are characterized by salient short-term costs and long-term benefits that are difficult to observe and to attribute to the government's efforts. These characteristics imply that citizens' support for environmental policies is highly dependent on their trust in the government's capability to implement solutions and commitment to investments in those policies. Using novel survey data from Mexico City, we show that trust in the government is positively correlated with citizens' willingness to support an additional tax approximately equal to a days minimum wage to improve ai
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Tellei, Adeeshia, King Sam, Megan Cook, et al. Omesubel a Nautilus - Ocean Exploration Vocabulary in Palauan Language. Ocean Exploration Trust, 2024. http://dx.doi.org/10.62878/bgj821.

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This learning resource includes a glossary of ocean exploration and technology terms in Palauan language along with their definitions and translations into English. It was developed in support of Lebuu’s Voyage I &amp; II — the 2024 deep ocean exploration expeditions aboard E/V Nauutilus led by Ocean Exploration Trust, Palau International Coral Reef Center, and NOAA Ocean Exploration in the Palau National Marine Sanctuary. Its contents are certified by the Palau Language Commission. The Lebuu’s Voyage expeditions were funded by NOAA Ocean Exploration via the Ocean Exploration Cooperative Insti
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Kem, Sothorn, Chhun Chhim, Vuthy Theng, and Sovannarith So. Policy Coherence in Agricultural and Rural Development: Cambodia. Cambodia Development Resource Institute, 2011. https://doi.org/10.64202/wp.55.201106.

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This paper presents the main findings of the Policy Coherence for Agriculture and Rural Development study. Policy Coherence for Development (PCD) is about making sure that policies for sector development do not contradict or undermine one another and that as far as possible, policies are complementary and create synergy. In practice, it is about reconciling the multiple concerns of diverse stakeholders. Our study aimed to identify: (1) the major problems related to coherence among agriculture and rural development (ARD) policies; (2) the structures and processes used to ensure coherence and th
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Theory of change: The Safer Gambling Movement. Addiction Recovery Agency, Beacon Counselling Trust, 2021. http://dx.doi.org/10.33684/2021.001.

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Addiction Recovery Agency (Ara) and Beacon Counseling Trust (BCT) provide critical safer gambling education and treatment services for the West of England, North West England, and Wales. Their respective dedication to the safer gambling field and commitment to enhancing system integration led to a natural partnership between the two organisations. Drawing from Ara and BCT’s significant expertise, they partnered to develop a suite of safer gambling programmes. As the suite of innovative programmes grew, they recognised a need to articulate and share their leadership in transforming the safer ga
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The Munster Statement on the Principles of Research Ethics and Research Integrity. Munster Technological University, 2025. https://doi.org/10.34719/yehb3860.

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"&lt;p&gt;INGENIUM is an alliance of ten institutions of higher education from ten European countries. This European University seeks to enable each member of the network to offer high-quality study and qualification programmes with digital components that are shared within the INGENIUM Alliance.&lt;/p&gt; &lt;p&gt;In Higher Education Institutions there is a growing emphasis on promoting good research practices in all aspects of research1,2, including everything from fundamental research to applied research to commercialisation. Research ethics (RE) and research integrity (RI) underpin researc
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African Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.

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This report maps the African landscape of Open Science – with a focus on Open Data as a sub-set of Open Science. Data to inform the landscape study were collected through a variety of methods, including surveys, desk research, engagement with a community of practice, networking with stakeholders, participation in conferences, case study presentations, and workshops hosted. Although the majority of African countries (35 of 54) demonstrates commitment to science through its investment in research and development (R&amp;D), academies of science, ministries of science and technology, policies, rec
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